牛津高中英语模块四第一单元M4U1 welcome to the unit PPT精品文档

1、childrenLook at these advertisements. Who are they aimed at?music loverspublic-interest ad1. Whats advertising?Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.2. Where can we fin

2、d these ads?3. Why do you like these ads?On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc.They are quite interesting, creative and we can get some useful information from them.TV advertising 1. Whats the advertising format?Bus advertising Internet advertis

3、ing Newspaper advertising Outdoor advertising .12adsCommercial adsto sell/ promote a product or service.Public service advertisements (PSAs)to educate people about social problems which affects public welfare.Two main types of advertisements.13A commercial ad.14A public service ad.15A public service

4、 ad.16A commercial ad.17 Observe the four posters on Page 1 and try to divide the ads into two types.Observation.18 Oxlin AirlinesEarth Day.19Soft Shine ShampooSay No to drugs.20Try to divide them into two types.public serviceadscommercial ads Earth DaySay No to drugsOxlin AirlinesSoft Shine shampoo

5、Look at the four ads in the textbook.Try to answer these questions:(G1&2&3 in charge of Pic 1&2G2&3&4 in charge of Pic 3&4)1.What can you see on each poster?2.What can you read on each poster?3.What does each ad want to tell us?4.What can you learn from each ad ?5.Will you be

6、lieve in its idea and do as it tells you to?.22This poster is a _ad. It offers the airline _(服务服务). It uses the slogan“ I love to fly with Oxlin Airlines” to _ （吸引）（吸引）people to take their flights.Poster 1commercialattractservice.23This poster is trying to show us that the birds have nowhere else to

7、 build their_because all the trees have been_ . It tells us that we should _ from now on. Poster 2nestsprotect the environment cut down.24The poster tells us that _ is harmful to people. It is intended to _ us about health and problems in society and calls on us to value our lives and say _.Poster3

8、educateNo to drugstaking drug.25This poster is targeting young people, especially girls, because they (关注关注) their (外貌）外貌）. It uses persuasive words “Shine that lasts for days” successfully to (劝说）劝说）young people to buy this shampoo.Poster 4Poster 4 pay attention to appearancepersuade.26A guessing g

9、ame!.271.Just do it. 2. The choice of a new generation. 3.Anything is possible. SloganlogoMake the change. .285.Keeping moving. 6.To be No.1Slogan4.Because you are worth it. logo.29short ,simple, impressive, creative, interesting, persuasive, clever, moving, attractive .What are the qualities of a g

10、ood slogan?What makes a good slogan?Futher thinking .30Think about a good slogan for each ad.Task 1 Design a slogan.31Huaihua fireworks.32Wushui River.33Zhongpo Mountain.34Huaihua fireworks.35Huaihua fireworks, light up your sky.36Wushui River.37Protect Wushui River,protect ourselves.38Zhongpo Mount

11、ain.39Zhongpo Mountain中坡之山，养生天境中坡之山，养生天境 Zhongpo Mountain, good place for health.40Design a commercial ad: try to sell a kind of thing to us. (a book, a pen, an bottle of drink )2. Design a PSA about our school life. (to protect grass, to save water, to respect teachers)3. Design an ad to attract others t