化妆品公司地区营销策划报告

1、yangjiang nwp report region: sc made by : wilson wu suigion yeung reviewed by : date: oct. 2009 2021-5-9yangjiang nwp2 2021-5-9yangjiang nwp3 yangjiang is located in the west coast of guangdong province, (阳江是一坐座落在广东省西边海边城市)it covers an area of 7,900 square kilometers,(有着7900平方千米的海岸线) with a populati

2、on of over 2.3 million(约有2300万人口). yangjiang governs 5 counties (cities, districts)(阳江总共有5个地区组成), namely,(分别是) jiangcheng district, yangchun city, yangdong county, yangxi county, hailing economic development experimental zone. yangjiang is adjacent to the pearl river delta（阳江紧邻珠三 角地区）, hub of wester

3、n guangdong brief. yangjiang enjoys good infrastructure（阳江拥有众多优势), such as water-supply facilities(水利条件便利）, electricity-supply facilities（电力条件便利）, communication network and transportation（完善的通讯及交通运输网络）. kaiyang super highway （开阳高速公路）, yanhai super highway（阳海高速公路）, （325国道）state highway no.325 and （三茂

4、铁路）the railway sanmao (from sanshui to maoming) get through the whole city（贯穿整个城市）. there are a lot of seaports in the south of yangjiang.（阳江南部码头众多) the city is blessed with an excellent ecological environment(这个城市被上天赐予了优越的生态环 境) and attractive sceneries (景色迷人）such as zhapo downtown of hailing econo

5、mic development experimental zone. yangjiang is also rich in natural resources and local produce（阳江自然资源丰及特产丰富），. it is known as “china scissors of all” in china. there are a lot of well-known knife production companies（那里有很多著名的刀具制造公司在阳江公司） in yangjiang, such as(例如) shibazi, yinying, yongguang, sheng

6、da, etc. yangjiang 179km yunfu guangzhou maoming 138km 201km zhaoqing 246km 150km 218km data resources: 2009 china city statistics yearbook foshan jiangmen 75km highway distance 2021-5-9yangjiang nwp4 * data resources: 2009 china city statistics yearbook guangdong province 2021-5-9yangjiang nwp5 dat

7、a resources: 2009 strategy analysis pack there is no watsons store in yangjiang. dbrs are developing in this city. 阳江还没有屈臣氏商场, 而dbr在这个城市正处于发展上升的趋势. our competitor has not entered the market. watsons can open a shop as a pilot in the citys best tz. 我们的竞争对手还没有进入这个市场.屈臣氏可以开拓一个市场,成为中心地区的先峰 watsons portf

8、oliodbr investment portfolio city# store # carrefour # walmart # starbucks # ajisen # kfc # mcds # pizzahut # rt mart # year yangjiang 21june 2008 22ytd 2009 competitor research regioncitymanningsgialen southyangjiang00 2021-5-9yangjiang nwp6 jiangcheng has the highest density of population and hail

9、ing is a tourist attraction. 江城有着很大的人口密度, 出海是它的一个很好的旅游资源. the most prosperous area of yangjiang is highlighted in yellow. * data resources: government website updated by 2006 2021-5-9yangjiang nwp7 2021-5-9yangjiang nwp8 13 sndistricttz nametz type 1jiangchengnanen rd.cc 2jiangchengshiwannan rd.rc 3

10、jiangchengrenmin rd.rc 2021-5-9yangjiang nwp9 ccdc rcrc+oc,sc sndistricttz nametz type 1jiangchengnanen rd.cc 2jiangchengshiwannan rd.rc 3jiangchengrenmin rd.rc 2021-5-9yangjiang nwp10 sndistrict district / township # total trade zone # watsons # watsons store potential currentfuturetotal 1jiangchen

11、gdistrict3134 2hailingdistrict 3yangchuntownship 4yangdongtownship 5yangxitownship total3134 2021-5-9yangjiang nwp11 tz type # total trade zone # watsons # watsons potential store currentfuturetotal cc1112 dc oc rc222 sc total3134 2021-5-9yangjiang nwp12 2021-5-9yangjiang nwp13 2021-5-9yangjiang nwp

12、14 2021-5-9yangjiang nwp15 there is only 1 mature trade zone in yangjiang at the moment（阳江目前只（阳江目前只 有一个成熟的商业区）有一个成熟的商业区）. open 1 store in this trade zone first and make further decision by the performance of this store（首先在这商业区开一所商店，视其（首先在这商业区开一所商店，视其 经营状况做出进一步决定经营状况做出进一步决定. 2021-5-9yangjiang nwp16 c

13、cdc rcrc+oc,sc sndistricttz nametz type 1jiangchengnanen rd.cc 2jiangchengshiwannan rd.rc 3jiangchengrenmin rd.rc 2021-5-9yangjiang nwp17 shopping center watsons store o office building 15 hospital bus station metro, retail strip dept store hypermarket h hotel g e government bureau education kfc, mc

14、donalds resident cip over bridge under ground 4driveway bi-direction 60m walking street nanen rd donhfengyi rd nanen rd xinhuabei rd huanchengbei rd huanchengdong rd qiaoxin rd longjin rd huanchengnan rd jixiangxi rd 10m 2 12m 2 2 1 main traffic flow road width: 60m target building partition barrier

15、 2 1.nanen rd. 南恩路 2.xinhuabei rd. 新华北路 3.baili mall (cip) 百利商场 3 2021-5-9yangjiang nwp18 trade zone : nanen rd. nwp conclusion nanen rd. is the only cc tz in yangjiang which attracts a larger number of people from all parts of the city to shop everyday. this area has huge commercial volume（这 个区域拥有巨

16、大的商业潜力） . as there is no watsons store in yangjiang, we should open the first store in this tz （鉴于阳江还没有屈臣氏进驻，我们的第一所商店应该开 在这个商业区）. current store performance review back to priority list tz type: cc 2021-5-9yangjiang nwp19 shopping center watsons store o office building 15 hospital bus station metro,

17、retail strip dept store hypermarket h hotel g e government bureau education kfc, mcdonalds resident cip over bridge under ground 4driveway bi-direction walking street dongfenger rd 6 30m 4 15m mojiang rd beihuan rd shiwan rd shiwannan rd erhuanbei rd 1 2 r h main traffic flow road width: 60m60m targ

18、et building partition barrier 1.shiwannan rd. 石湾南路 2.causeway bay 铜锣湾广场 3.fazhan plaza 发展广场 3 2021-5-9yangjiang nwp20 trade zone : shiwannan rd nwp conclusion it is an rc trade zone with high-quality residents. but currently business is simple. wait and see. current store performance review back to

19、priority list tz type: rc 2021-5-9yangjiang nwp21 shopping center watsons store o office building 15 hospital bus station metro, retail strip dept store hypermarket h hotel g e government bureau education kfc, mcdonalds resident cip over bridge under ground 4driveway bi-direction 60m walking street dongfengyi rd dongfenger rd renmin rd dongmen rd xiping rd jixiangxi rd jixiangdong rd huanchengbei rd 2 2