What is your favorite brand.ppt

1、What is your favorite,brand,1、BRAND? 2、BRANDS IN OUR DAILY LIFE. 3、MY FAVOTITE BRANDS AND THE STORY BEHIND.,BRAND?,TheAmericanMarketingAssociationdefinesabrandasaName,term,design,symbol,oranyotherfeaturethatidentifiesonesellersgoodorserviceasdistinctfromthoseofothersellers.,BRAND?,Abrandcantakemanyf

2、orms,includinganame,sign,symbol,colorcombinationorslogan.Forexample,CocaColaisthenameofabrandmakebyaparticularcompany.Thewordbrandingbegansimplyasawaytotellonepersonscattlefromanotherbymeansofahotironstamp.,BRAND?,Thewordbrandhascontinuedtoevolvetoencompassidentityitaffectsthepersonalityofaproduct,c

3、ompanyorservice.Itisdefinedbyaperception,goodorbad,thatyourcustomersorprospectshaveaboutyou.,Brands in our daily life,Brands in our daily life,and so on.,My favorite brand :,Chanel,Chanel S.A., commonly known as Chanel (English pronunciation: /nl/), is a Parisian fashion house founded by the late co

4、uturier Gabrielle Coco Chanel, recognized as one of the most established in haute couture, specializing in luxury goods (haute couture, ready-to-wear, handbags, perfumery, and cosmetics among others).,Brief introduction of Chanel,The Chanel logotype is an interlocking double-C, one facing forwards t

5、he other facing backwards. (Originally it was not a logo that Coco Chanel came up with) This derives from the name Coco Chanel. Coco is the nickname frequently used by Chanel founder, Gabrielle Chanel. The logotype was not trade-marked until during the first openings of Chanel stores.,Brief introduc

6、tion of Chanel,But what attract me most is theinspring story of its founder-Coco Chanel.,The inspring story,real name-Gabrielle Chanel childhood(sad story)-lost mather and abandoned by her father got her stage name-Coco Chanel,The inspring story,simple design V.S over design practical stands for ind

7、ependent of women revolutionary more than meet the eye,The inspring story,graceful and elegant lead the trend gain her reputation struggling pursuing her dream,She let us wear her nameand be immortal ! And the abundant significances make us learn to appreciate the production of it.,But ironically.,1、crazy for luxuries 2、poser 3、meterial girl 4、just for vanity 5、superficial,So we need to.,Take care of the essence of things,not j