外贸英语函电培训讲座

外贸英语函电English Business Correspondence2006.7.29.Business CorrespondenceBusiness CommunicationCommunicating in International Business1 Business English is the one usually used in business activities,whose spelling of most business expressions or jargon is familiar to learners. The difference is that their meanings have been changed. The Words appearing in business have acquired new meanings in business contexts. Learners can grasp these expressions either through reading extensively some business English articles or memorizing them from vocabulary books. Only by doing so can they attain a satisfactory level in business English.21.Business Letters商务英语书信的格式和原则2.Establishing Business Relations(建立业务关系）3.Enquiry询盘4.Quotations and Offer 发盘5.Counter-offer 还盘6.Acceptance and Orders（ 接受和订单）7. Shipment 装运8. Complaints Manager 或者 The Managerw 或者在公司名称地址后，加注：n For the attention of Mr._n Attention the Manager_n Attention Mr._(但是这种用法现在已渐变少，如使用，信封上也必须注明）n E.g.: Richard Thomas however, moreover, in contrast 等短语，使整封信自然流畅，明白易懂。184. conciseness简明扼要许多商人认为简洁是商务写作中最重要的原则，一封拖沓冗长、措辞复杂的书信不仅写时费时，对方阅读更浪费时间，有时甚至看不懂。故撰写商业信件时要长话短说，避免罗嗦，用尽可能少的简单的文字，完整清楚地表达需要表达的意思，这一点符合商务英语简易化的趋势。以下例子左边短语繁杂，不可取，右边简单明了，属现代商务信件中常用语。（请见下页例子）19attached here to enclosed herewith at this point in time commence prior to in compliance with your request remunerate it is incumbent on me in view of foregoing circumstances have a preference for for the reason that in spite of the fact that take into consideration in the event that in receipt of pursuant to The favor of your early reply will be appreciated. We beg to acknowledge receipt of we are attachingwe are enclosingnowbeginbeforeat your request; as requestedpayI mustthereforepreferbecausealthoughconsiderifreceivefollowing; in accordance withWe are looking forward to your early reply. Thank you for your letter of205. courteousness 礼貌周到商业信件要简洁明了 ,并不是不注意信件的措词得体 ,不符合商业信件礼貌周到的原则。 写信时要注意礼节，不要盛气凌人，避免出现命令或粗鲁等不恰当的口吻。写信过程中除了多使用诸如 please, your kind inquiry, I would appreciate it if you would 等短语外，还需做到以下几点：*语气要真诚、善解人意以及考虑周全。*避免使用冒犯、伤害、贬低的短语，如 your neglectful attitude, impatience,we deny your claim 等*避免使用含有性别歧视的词语，如 businessman, chairman 等* 及时地回信也是礼貌的表现 。6. Consideration 体谅： 写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方 。7. Clarity 清楚牢记写信的目的，语言表达清楚，避免读信人产生误解。避免使用一些语意模糊的词语或短语，如： majority, a great of time, minority等，这些表达易造成混乱、误解，甚至引起不必要的纠纷。这一点对商务文件、信函等尤为重要。 21商务信函的格式 Forms of Business Lettersw 1) Full Block Form完全平头式：凡是用打字机打上去的每一行字，包括日期、封内地址、事由和结尾礼词。都是从左边的空白边缘打起。w 2)Modified Block Form改良平头式：这种格式，除日期，结尾礼词和签名部分外，其他部分每行开头都与左边空白看齐。w 3) Indented Style混合式：封内地址及其他需要分行的部分，采用平头式，而每一段开始一行采用缩行式。两种格式的混合采用所以称之为缩行式 。w 4) Simplified Form简单式：与平头式相仿，但省略部分内容，如称呼、结尾礼词等。2223Addressing EnvelopesStampAddressRemarksReturn Address24关于转交的信件w 如果信件委托第三者转交的，一般在信封的收件人名称下面写上 c/o后再写转交人姓名。w 此类信件，转交人不得拆封，应交收件人本人亲启，如：Mr. S. F. Loverc/o Messrs Longmans Green 2. 国内外的商会，商务参赞处或其它的商务组织。 3. 贸易伙伴的介绍 ; 4. 代表团互访 ; 5. 市场调查 ; 6. 客户自我介绍 ; 7. 通过银行 ; 8. 广告29常用句型w 信息来源： 我们从 处得知 ， 通过 我们了解到n We learn your company from the Internet that you are one of the leading manufacturers in this line.我们从网上了解到贵公司是这一行业的主要生产商之一。n We owe your name and address to The Journal of Commerce.我们从 商业日报 得知贵公司的