letters___内容英语书信的写作格式与范文.ppt

1、a,1,Chapter 2 English Letter Writing,a,2,The Layout of English Letter Writing,1.Block Format（齐头式） 2.Paragraph-indented Format（缩行式） 3.Modified Block Format （混合式）,a,3,Block Format,_ (Letter head) _ _ _ (Date) _ (Inside Address) _ _ _ (Salutation) _ _ _(Body of Letter)_ _ (Complimentary Close) _ (Signa

2、ture),a,4,Department of English Xian Foreign Language University Xian, Shaanxi 710061 China 10 February, 1998 Mr. Ronald Purvis Department of Education Michigan State University East Lansing, MI 48824 USA - - - - - Yours sincerely, (Signature),Block Format,a,5,Paragraph-indented Format,_ (Letterhead

3、) _ _ _(Date) _ (Inside Address) _ _ _(Salutation) _ _ (Body of Letter) _ _ _ (Complimentary Close) _(Signature),a,6,Department of English Xian Foreign Language University Xian, Shaanxi 710061 China 10 February, 1998 Mr. Ronald Purvis Department of Education Michigan State University East Lansing, M

4、I 48824 USA - - - - - Yours sincerely, (Signature),Paragraph-indented Format,a,7,Modified Block Format,_(Letterhead) _ _ _(Date) _(Inside Address) _ _ _(Salutation) _ _(Body of Letter) _ _ _(Complimentary Close) _(Signature),a,8,Department of English Xian Foreign Language University Xian, Shaanxi 71

5、0061 China 10 February, 1998 Mr. Ronald Purvis Department of Education Michigan State University East Lansing, MI 48824 USA - - - - - Yours sincerely, (Signature),Modified Block Format,a,9,The Format of the Envelop,Li Ming 689 Beijing Road Shanghai,213509 China Ms. Helen Smith 32 Rose Avenue New Yor

6、k, N.Y. 100101 U.S.A.,a,10,The Format of the Envelop,Li Ming 689 Beijing Road Shanghai,213509 China Ms. Helen Smith 32 Rose Avenue New York, N.Y. 100101 U.S.A.,a,11,The Format of the Envelop,Song Li No.1 Middle School Nantong, 226000 Jiangsu Li Ming C/O Li Na Peking University Beijing, 100871,a,12,T

7、he Format of the Envelop,Song Li Present,a,13,The elements of social letters The elements of business letters,The Elements of English Letter Writing,a,14,The Elements of Social Letters,Salutation Body Complimentary close Signature,a,15,Heading/Letterhead (发信日期及写信人地址) Date(写信日期) Inside Address (收信人姓名

8、职称机构及地址) Salutation (称呼) Body(正文) Complimentary Close (结尾敬词) Signature (写信人署名签字) Enclosure/Enc. (附件) Postscript /P.S.(附言) Carbon Copy/cc. (抄送),The Elements of Business Letters,a,16,Heading/Letterhead,The name of the firm Its address and postal codes Telephone number Fax number Internet address E-mai

9、l address Telegraphic and telex address A trademark or a brief slogan, etc.,a,17,Example,EASTERN TEXTILES IMP. 5. Express wishes for them to write back and establish trade relations.,Letters of Establishing Business Relations,a,56,Outline: 1.告知获得对方信息的途径及对对方的了解； 2.简要介绍所能提供的服务，及我方的业务范围、合作优势等基本情况； 3.简要

10、说明对对方合作领域的了解； 4.请求对方提供所买卖商品的具体信息，以便作出回应； 5.希望对方回函，确立贸易关系。,Letters of Establishing Business Relations,a,57,Sample,Jan.9,2007 Dear Sir/Madam, We have seen your name in various trade magazines and we understand that you have been supplying STYLUS printers of the best quality to all places over China fo

11、r these five years.,a,58,Sample,According to our market investigation report, there is a large demand for office appliances in China. We should like to offer you our service as a trading firm of office appliances, and we have offices or representatives in almost all major cities in East China. In ad

12、dition, we operate our own advertising agency.,a,59,Therefore, we should be obliged if you would advise us whether you have a mind establishing business relations with us by return mail. Yours sincerely, Carl Black Sales Manager,a,60,1.As your name and address appear on Yangtze Evening Post, we are

13、writing to you with a desire to establish business relations with you. 我们在扬子晚报上看到贵公司的名称和地址，非常希望与贵方建立贸易关系。 2.We are enjoying an excellent reputation and we should like to offer you our service. 本公司享有良好的信誉，愿意向贵方提供服务。 3.Wed like to be the exclusive export agency for your company in northwest China. 我们希

14、望成为贵公司在中国西北地区的独家出口代理商。 4.Our agreements with leading manufacturers enable us to supply you at the most attractive prices. 由于我方与主要生产商达成协议，我方能以最优价格向贵方供货。 5.We can assure you that all your orders will receive our immediate and careful attention. 我方保证对贵方所有订单予以及时、仔细的处理。,Useful Expressions & Sentence Patt

15、erns,a,61,Filling in Blanks,371 South Avenue Los Angeles, LA 31209 U.S.A April 15,2008 Nantong United Textiles Import&Export Corp. 75 Hongqiao Street Nantong 226000, Jiangsu P.R.C.,a,62,Dear manager, You were recommended to our company by the Bank of China, New York Branch.They informed us that _(1.

16、贵公司出口纺织品) and cotton piece goods. Our company_(2.进口各种商品). We have been in business since 1980, and therefore_(3.在经营的各项业务方面具有丰富的经验).,Filling in Blanks,a,63,Our bankers are Pudong Development Bank and the Hongkong&Shanghai Banking Corporation. They can provide you information about our_(4.业务和财政状况). Pl

17、ease inform us of your trade terms and _(5.寄送产品手册和样品). We look forward to a productive trade.,Filling in Blanks,a,64,Sincerely yours, (signature here) Zhu Li Manager,Filling in Blanks,a,65,Letters of Sales,Brief Introduction: The sales letter is used to promote the products in the business activitie

18、s. Its purpose is to introduce to the new and existing customers products performance and quality, the companys reputation and after-sales service to attract customers attention and arouse their desire to purchase. Sales letter language should be simple and concise,appropriate, persuasive, avoiding

19、lengthy and flowery.,a,66,Letters of Sales,Brief Introduction: 销售函用于在商务活动中推销产品。其目的是通过向新老客户介绍产品的性能和质量、公司的信誉和售后服务等，吸引顾客的注意，激发其购买欲望。销售函的语言应简洁精练、措辞得体、具有说服力，切忌冗长、华而不实。,a,67,Letters of Sales,Outline: 1. Introduce the company about the good reputation and advantages 2. Introduce the promoted products perfo

20、rmance, quality, etc. 3.Show the good tendency on sales of product marketing 4. Raised the preferential terms on the aspects of price, service and others 5. Express wishes to the other party to buy our products and look forward to an early reply.,a,68,Letters of Sales,Outline: 1.介绍公司良好信誉及优势； 2.介绍所推销

21、产品的性能、质量等； 3.展示产品市场销售的良好势头； 4.提出价格、售后服务等方面的优惠条件； 5.希望购买本公司产品，期盼早日回复。,a,69,Sample 1,E&A Company 主要经营电器产品，请你以该公司销售经理的身份写一封销售函推销公司产品。,a,70,Sample 1,Dear Sir/Madam, We are pleased to send you with this letter a copy of our catalog for our electrical appliances. The high quality of our products is well-k

22、nown and universally acknowledged. And we are confident that a trial order would convince you that the goods are excellent value for money.,a,71,Sample 1,In order to popularize these products, all the catalog prices are subjected to a special discount of 10% during this month only. We are offering y

23、ou goods of the very highest quality on unusually generous terms and would welcome your earliest orders.,a,72,Sample 1,Enclosed please find an instruction of our porduct, hoping it would help in making your choice. Respectfully yours, (signature here) Li Ming Sales Manager,a,73,1.This item, superior

24、 in quality and moderate in price, is sure to be salable in your market. 本产品质量上乘，价格适中，在你方市场一定有销路。 2.We expect you to try our products and are sure that you would be pleased with. 希望贵公司试用我方产品，相信贵方对.定会感到满意。 3.In order to popularize these products,all the catalog prices are subjected to a special disco

25、unt of 10% during this month. 为了推广这些产品，本月在目录价格的基础上9折销售。 4.Enclosed is a copy of our latest calalog with price list. 附上我们最新的产品目录和价目表。,Useful Expressions & Sentence Patterns,a,74,Document Makers 2398 Red Street Salem, MA 34588 March 10, 2001 Thomas R. Smith Drivers Co. 3489 Greene Ave. Olympia, WA 985

26、02,Sample 2,a,75,Dear Mr. Smith: Are you having trouble getting your important documents formatted correctly? If you are like most business owners, you have trouble finding the time to economically produce good-looking documents. This is why it is important to have a specialist take care of your mos

27、t important documents.,Sample 2,a,76,At Documents Makers, we have the skills and experience to come in and help you make the best possible impression. May we stop by and offer you a FREE estimate of how much it would cost to get your documents looking great? If so, give us a call at * and set up and

28、 appointment with one of your friendly operators.,Sample 2,a,77,Sincerely, (signature here) Richard Brown President,Sample 2,a,78,Are you having trouble . This is why it is important to have . At X, we have the skills and experience to . May we stop by and offer you a FREE estimate of how much it wo

29、uld cost to . If so, give us a call at X and set up and appointment with one of your friendly operators.,Useful Expressions & Sentence Patterns,a,79,Filling in Blanks,Dear Sir/Madam, We learn from the Bank of China that you are_(1.澳大利亚最大的服装进出口公司之一). We are glad to inform you that we are an old-fashi

30、oned firm_(2.专做针织服装) with a history of more than 120 years. Our knitwear is excellent for _(3.轻巧、优雅、美观).,a,80,_(4.我们已经建立了业务关系) with a lot of corporations in Europe. Our clothes sell in many countries and _ (5.深受国内外顾客的欢迎). If you wish to get more information, please visit our website: www.knitwear. ,

31、Filling in Blanks,a,81,Sincerely yours, (Signature here) Zhu Na Marketing Manager,Filling in Blanks,a,82,Letters of Inquiry,Brief Introduction Business buyers and sellers often reach a deal after repeated consultations with each other through correspondence or other means to negotiate, communicate,

32、exchange views and conduct inquiry and offer. A inquiry letter is used when a buyer wants to establish trade relations, intends to purchase the sellers goods,and inquires about commodity prices and other information . Inquiry letter language should not be too polite,but appropriate, specific, simple

33、.,a,83,Letters of Inquiry,Brief Introduction 商业活动中买卖双方为达成一笔交易常常需要经过反复磋商，通过函电或其他方式相互洽谈、沟通、交换意见，进行询盘与报盘，从而达成一致。询盘函用于当买方希望建立贸易关系，有意于购买卖方的商品时，询问商品价格及其他信息。询盘函不需要写得过分客气，但需要注意措词得体，内容具体，简洁。,a,84,Letters of Inquiry,Outline: 1. Inform the access to the sources of company information, state the inquiry sides p

34、urchase intention 2. Request the other party to provide detailed product catalog, price lists, service items, samples, etc. 3. Illustrate the inquiry partys business, size, reputation and sales prospects 4. Provide specific request, and look forward to an early reply.,a,85,Letters of Inquiry,Outline

35、: 1.告知获得对方公司信息的来源，陈述询价方 购买意向； 2.希望对方提供详细的产品目录、价格表、服务项目、样品等； 3.说明询价方经营的业务、规模、信誉及商品销售前景； 4.提出具体要求，盼望早日回复。,a,86,Sample,Dear Sir/Madam, Donghua Trading Co.,Ltd. has informed us that you are exporters of waterproof garments. Would you please send us details of your various ranges, including sizes,colors,

36、and prices,and also samples of different qualities of material used?,a,87,Sample,Could you please also send us details of the terms of payment and discounts you allow on purchases of quantities of no less than ten gross of individual items? Yours faithfully, Li Ming Purchasing Manager,a,88,1.We are

37、interested in this product. Please quote us immediately. 本公司对这一产品很感兴趣。请速报价。 2.Id like to place an order for some tea with you. 我想从贵公司订购一些茶叶。 3.Please send us your current illustrated catalog and a price list. 请贵方寄一份最新的附图产品目录和价目表。 4.If you supply goods of the type and quality required,we may place re

38、gular orders for large quantities. 如贵方提供型号、质量与要求相符的货物，我方将考虑定期大量订货。 5.When replying, please state terms of payment and discounts you allow. 回复时，请说明付款方式及贵方允许的折扣。 6.Please fax your offer for 3000 gross Jialu Dental Cream. 请电传3000罗嘉露牙膏的报价。（一罗等于12打或144只）,Useful Expressions & Sentence Patterns,a,89,Februa

39、ry 27, 2010 Gentlemen, Subj:WPS2003 Office Software We provide editorial and publishing service for book publishers. Most of our work is done on OFFICE word processor system. We read from Computer World that you supply WPS 2003 _(1.文字处理办公软件),Filling in the Blanks,a,90,We need to know how it works on

40、 OFFICE equipment, and _(2.尤其是),what it will do for us. We will be grateful if you mail _ (3.一份产品目录), with details of your prices and _ (4.付款方式). If you have done all these, _ (5.我方将考虑订货).,Filling in the Blanks,a,91,Sincerely yours, (Signature here) Wang Hua Purchasing Manager,Filling in the Blanks,

41、a,92,Writing Practice,询价信： 1.发信人：Mr. David Johnson 2.收信人：Mr. Peter Kevil 3.发信日期：2010年11月29日 4.内容：Mr.David Johnson 欲购买Mr. Peter Kevil 所在的HP公司生产的激光打印机（jet printer）,写信了解有关价格以及售后服务情况。,a,93,Letters of Complaints&Claims,Outline: 1. A direct statement of complained items, events, citing dissatisfaction wit

42、h the facts, reasons and the adverse consequences 2. Detail the reasons and content of the complaint, the loss specifically 3. Require the other party to give a clear answer, and take remedial measures, or directly put forward your own remedial measures 4. Express the confidence that the other party

43、 would have a fair and reasonable solution to the problem, and express a strong desire to solve the problem as soon as possible.,a,94,Letters of Complaints&Claims,Outline: 1.直接陈述投诉的物品、事件、列举不满的事实、理由以及造成的不良后果； 2.详细说明投诉的原因和内容，具体阐述遭受损失情况； 3.要求对方给予明确答复，并采取补救措施，或直截了当地提出自己要求的补救措施； 4.表示相信对方能够公正合理地解决问题，并表达希望

44、尽快解决问题的强烈愿望。,a,95,Letters of complaint usually include the following stages:,Background Problem - cause and effect Solution Warning (optional) Closing,a,96,Background,I am writing to inform you that the goods we ordered from your company have not been supplied correctly. I am writing to inform you o

45、f my dissatisfaction with the food and drinks at the European Restaurant on 18 January this year.,a,97,Problem,Cause: 1.On 4 March 2011 we placed an order with your firm for 12,000 super long-life batteries. The consignment arrived yesterday but contained only 1,200 batteries. 2.Firstly, I had diffi

46、culty in registering to attend the event. You set up an on-line registration facility, but I found the facility totally unworkable. 3.You sent us an invoice for $10,532, but did not deduct our usual 10% discount. 4.We have found 16 spelling errors and 2 mis-labelled diagrams in the sample book.,a,98

47、,Problem,Effect: 1.This error put our firm in a difficult position, as we had to make some emergency purchases to fulfil our commitments to all our customers. This caused us considerable inconvenience. 2.Even after spending several wasted hours trying to register in this way, the computer would not

48、accept my application. 3.I am therefore returning the invoice to you for correction. 4.This large number of errors is unacceptable to our customers, and we are therefore unable to sell these books.,a,99,Solution,1.I am writing to ask you to please make up the shortfall immediately and to ensure that

49、 such errors do not happen again. 2.Could I please ask you to look into these matters. 3.Please send us a corrected invoice for $9,479 4.I enclose a copy of the book with the errors highlighted. Please re-print the book and send it to us by next Friday.,a,100,Warning (optional),1. Otherwise, we may

50、have to look elsewhere for our supplies. 2. Im afraid that if these conditions are not met, we may be forced to take legal action. 3. If the outstanding fees are not paid by Monday, 21 March 2011, you will incur a 10% late payment fee.,a,101,Closing,1.I look forward to receiving your explanation of

51、these matters. 2.I look forward to receiving your payment. 3.I look forward to hearing from you shortly.,a,102,Fortune Goods 317 Orchard Road Singapore 11 March 2011 Attn: Mr David Choi Sales Manager Everlong Batteries 171 Choi Hung Road Hung Hom Hong Kong,Sample,a,103,Sample,Dear Mr Choi Re. Order No