冰露纯净水品牌营销策划与广告策略方案

PowerPoint品牌推销策划书LogoBrandMarketingAndStrategyPlan陈述人：xxxxx陈述时之间：2016.3.1CONTENTS前言Introduction行业商场环境剖析IndustryMarketEnvironmentAnalysis目的商场环境剖析TargetMarketEnvironmentAnalysis竞品剖析CompetitiveAnalysis消费者剖析ConsumerAnalysis品牌剖析BrandAnalysis策略设计StrategicDesign品牌计划BrandPlan“”IntroductionIntroduction前言目前XX企业拥有可乐,醒目,芬达,雪碧等碳酸饮料,拥有酷儿等果汁饮料.冰露纯净水自2002年投入商场以来没有像XX的其它饮料品牌那样以塑造品牌形象为中心展开广告宣传.像XX广告语:"抓住这感觉"雪碧的"晶晶亮,透心凉"已成为当下的时尚语.可冰露作为XX投入中国商场的饮料商品之一,却没有进行品牌运作,悄无声息的一晚之之间就出现在了消费者眼前.做好冰露纯净水的广告策划,实施好其广告策略有助于塑造与XX企业相适应的冰露纯净水品牌形象,有助于提升冰露纯净水在消费者心中的地位行业商场环境剖析IndustryMarketEnvironmentAnalysis微观环境要素顾客角逐者社会公众企业内部推销中之间商企业的供应商人口经济政治法律科学技术社会文化自然地理宏观环境要素Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.Pleaseaddsomethingyouneedhere.PLEASEADDYOURTITLEHEREMobMarketingRelationshipSeo

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