商务英语视听说（第3册）（第二版） 课件 Unit 9 Business Competition

Unit9

BusinessCompetition商务英语视听说（第3册）（第二版）新视界商务英语系列教材中国人民大学出版社PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkFourReasonsEntrepreneursShouldWelcome

CompetitioninBusiness1.Watchthefollowingvideoclipandanswerthequestions.Unit9BusinesstoCompetitionPartVIOralPracticeutility/juːˈtɪləti/n.animportantservicesuchaswater,electricity,orgasthatisprovidedforeveryoneandeveryonepaysfor公用事业(TEM-4,CET-4)eg.Watersuppliesandotherpublicutilitieswerebadlyaffected.buyout/'baɪaʊt/n.asituationinwhichsomeonegainscontrolofacompanybybuyingallormostofitsshares收购；并购(TEM-4)eg.Itisthoughtthatamanagementbuyoutisoneoption.purchase/'pɜːtʃəs/

n.acquiringbymeansofafinancialtransaction购买(TEM-4,CET-4)eg.Thecompanyhasjustannouncedits£27millionpurchaseofParkHotel.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkFourReasonsEntrepreneursShouldWelcome

CompetitioninBusiness1.Watchthefollowingvideoclipandanswerthequestions.Unit9BusinesstoCompetitionPartVIOralPracticeconjureuptobringathought,picture,idea,ormemorytosomeone’smind使浮现于脑海；使想起(TEM-8)eg.Whenheclosedhiseyes,hecouldconjureupinexactcolouralmosteveryeventofhislife.nipattogiveasharpbiteto紧追着猛咬(TEM-8)eg.Thistypeofturtlewilloftennipatpeoplewhotrytofeedit.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkFourReasonsEntrepreneursShouldWelcome

CompetitioninBusiness1.Watchthefollowingvideoclipandanswerthequestions.Unit9BusinesstoCompetitionPartVIOralPracticefreeenterpriseItisaneconomythatrelieschieflyonmarketforcestoallocategoodsandresourcesandtodetermineprices.自由企业,企业的兴衰活力由市场决定。

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkFourReasonsEntrepreneursShouldWelcome

CompetitioninBusiness1.Watchthefollowingvideoclipandanswerthequestions.Unit9BusinesstoCompetitionPartVIOralPractice(1)

Whydoentrepreneurswelcomecompetitioninbusiness?Pleaselistfourreasons.(2)Amongthesefourreasons,whichonedoyoumostlyagreewith?Why?

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkChina’sShort-VideoWarsareHeatingUp2.Readthefollowingpassageanddiscussthequestions.Unit9BusinesstoCompetitionPartVIOralPracticesoar/sɔː(r)/ v.Iftheamount,value,level,orvolumeofsomethingsoars,itquicklyincreasesbyagreatdeal.急剧增加(TEM-4,CET-4)eg.Unemploymenthassoaredto18%.apace/ə'peɪs/ adv.atafastspeed高速地，迅速地(TEM-8)eg.Theplanisproceedingapace,withanother13superstoresopenedinthefirsthalfofthisyear.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkChina’sShort-VideoWarsareHeatingUp2.Readthefollowingpassageanddiscussthequestions.Unit9BusinesstoCompetitionPartVIOralPracticegopublictheprocessofacompanyraisingfundsthroughaninitialpublicoffering(IPO),whichinvolvesaseriesofpreparatorystepssuchasregistration,pricing,androadshow,withtheaimofsellingthecompany’ssharestothepublic上市，公开出售股份eg.Beforeacompanycangopublic,venturecapitalhastobeformed.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkUnit9BusinesstoCompetitionPartVIOralPractice

China’sShort-VideoWarsareHeatingUp2.Readthefollowingpassageanddiscussthequestions.(1)What’sthemainsourceofincomeforKuaishou?What’sthemainsourceofincomefor

Douyin?(2)HowaboutKuaishou’sglobalmarket?(3)DiscussinpairsthecompetitionbetweenKuaishouandDouyin.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkUnit9BusinesstoCompetitionPartVIOralPractice

China’sShort-VideoWarsareHeatingUp2.Readthefollowingpassageanddiscussthequestions.(1)What’sthemainsourceofincomeforKuaishou?What’sthemainsourceofincomefor

Douyin?Kuaishouearnsmostofitsrevenuesfromlive-streamingsessions.Douyinearnsmostofitsrevenuesfromonlineads.(2)HowaboutKuaishou’sglobalmarket?Kuaishouisproceedingapacewithitsglobalambitions.Theinternationalversionofitsapp,Kwai,claims“tensofmillions”ofusersinmarketsfromBrazilandColombiatoMalaysiaandVietnam.Itstilllacksthename-recognitionofTikTok,thoughthatmayprovetobeablessingindisguise.Kwaihasthusfaravoidedthesortofpoliticalscrutinythatitsbetter-knownrivalhasattractedinmanyforeignmarkets.(3)DiscussinpairsthecompetitionbetweenKuaishouandDouyin.(Astothisquestion,thestudentsareexpectedtoexpressdifferentopinions.)PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationOneUnit9BusinesstoCompetitionPartVIOralPracticeConversationOneConversationTwoConversationThree

recession/rɪ'seʃ(ə)n/n.astateofeconomicdecline经济衰退；经济萎缩(TEM-8)eg.Manyjobsinmanufacturingwerelostduringtherecession.meltdown/'meltdaʊn/ n.suddenandcompletefailureofacompany,organization,orsystem,etc.（公司、机构或系统的）崩溃，彻底失败eg.Urgenttalksaregoingontopreventthemarketgoingintofinancialmeltdownduringthesummer.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationOneUnit9BusinesstoCompetitionPartVIOralPractice(1)WhatdidthestaffbringtoMr.Socrateswhenhegotoutofthelift?A.Cookie.B.Biscuit.C.Coffee.D.Juice

(2)WhatdidMr.Socratestelltheteam?A.Theirfreshfruitwassellingwell.B.Theirfreshfruitwassellingbad.C.Theirplasticfruitwassellingwell.D.Theirplasticfruitwassellingbad.(3)Whatcausedtheprofitwarning?A.Freshfruit.B.Therecession.C.Squeezeonlemon.D.Noneoftheabove.(4)WhichmarketdidMr.Socrateswanttofocushisbusinesson?A.TheEuropeanmarket.B.TheAmericanmarket.C.TheAsianmarket.D.TheAfricanmarket.ConversationOneConversationTwoConversationThree

DDBAPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationOneUnit9BusinesstoCompetitionPartVIOralPractice(5)Whowillbeinchargeofthesalesinthenewmarket?A.Anna.B.Paul.C.Tom.D.Rachel.

ConversationOneConversationTwoConversationThree

DPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationTwoUnit9BusinesstoCompetitionPartVIOralPracticeConversationOneConversationTwoConversationThree

revenue/'revənjuː/ 

n.theentireamountofincomebeforeanydeductionsaremade（公司等组织的）收入，收益(TEM-8,CET-6)eg.Thecompany’sannualrevenuesroseby30%.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationTwoUnit9BusinesstoCompetitionPartVIOralPractice

(1)WhatdoesMs.Condrellsayaboutthenewspaperbusiness?A.It’sbecomingeasier.B.It’sbecomingmorechallenging.C.It’salwaysbeenverydifficult.D.It’sbeenreplacedbytheInternet.(2)WhatdoesMs.Condrellsayisthemainsourceofincomefornewspapers?A.Sales.B.Marketingservices.C.Advertisements.D.Sellinginformation.(3)WhatdoesMs.Condrellsaynewspapersshoulddo?A.PublishontheInternet.B.Encouragereaderstobuynewdevices.C.Understandthetechnologythatpeopleuse.D.Developnewtechnologies.ConversationOneConversationTwoConversationThree

BCC(4)HowwillonlinecontentbemostlypaidforaccordingtoMs.Condrell?A.Byadvertising.B.Byuserspayingforitdirectly.C.Throughthesaleofelectronicreadingdevices.D.Throughthefinancialsupportfromthegovernment.APartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationTwoUnit9BusinesstoCompetitionPartVIOralPractice

(5)WhatdoesMs.CondrellsayaboutTV?A.TheTVbusinessandthenewspaperbusinessaresimilar.B.TVwillprobablybereplacedbytheInternet.C.Whenitwasinvented,itdidn’tendthenewspaperbusiness.D.TheTVbusinessisbooming.ConversationOneConversationTwoConversationThree

CPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationThreeUnit9BusinesstoCompetitionPartVIOralPracticeConversationOneConversationTwoConversationThree

bricks-and-mortar n.abuildingorbuildings建筑物，传统的实体企业eg.Internetshoppinghasbecomeacompetitortobricks-and-mortarstores.tablet/'tæblət/ n.adoseofmedicineintheformofasmallpellet药片(TEM-4,CET-6)eg.Taketwotabletswithwaterbeforemeals.steep/stiːp/ adj.havingasharpinclination急剧的(CET-4)eg.Theplanewascominginatasteepangle.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationThreeUnit9BusinesstoCompetitionPartVIOralPracticeConversationOneConversationTwoConversationThree

promotion/prə'məʊʃ(ə)n/n.anattempttomakeaproductoreventpopularorsuccessful,especiallybyadvertising促销；推广(TEM-4)eg.Thesesmallpromotionswerecostlyandtheydidnothingtoincreaseprofits.shortfall/'ʃɔːtfɔːl/ 

n.thepropertyofbeinganamountbywhichsth.islessthanexpectedorrequired不足；差额(TEM-8)eg.Therewillsoonbeashortfallinsupplyofqualifiedyoungpeople.margin/'mɑːdʒɪn/n.thedifferencebetweentwoamounts,especiallythedifferenceinthenumberofvotesorpointsbetweenthewinnerandtheloserinanelectionorothercontest差额；利润(TEM-4,CET-4)eg.Inordertomaintainprofitmargins,healthandsafetyregulationsareoftenputtooneside.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationThreeUnit9BusinesstoCompetitionPartVIOralPracticeConversationOneConversationTwoConversationThree

preamble/'priːæmb(ə)l/ n.anintroductionthatcomesbeforesth.yousayorwrite序文；导言eg.Theaimsofthetreatyarestatedinitspreamble.bigboxstores n.chainstoresthattendtoestablishphysicallylargebranches,suchasWal-Martstores超级商场，连锁店eg.OnSeptember13ofthisyear,thecompanyannounceditwouldcloseitssevenbigboxstoresinChina.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkConversationThreeUnit9BusinesstoCompetitionPartVIOralPractice

(1)WhatdoesJerryStorchthinkaboutthisseason?A.Bricks-and-mortarretailerswerethebigwinners.B.Notasgoodaspeoplehadexpected.C.Smartphoneandtabletshoppinggrewalittlebit.D.Itdidn’tstartoffslow.(2)WhatarebigboxstoresNOTdoingtolurepeoplein?A.They’reofferingsteepdiscounts.B.Eachdayishighlypromotional.C.They’redoingeverythinginthebook.D.TheyaresellingCrayolacrayons,whichisabest-seller.(3)What’sthestrategyforbigboxstores?A.Theyaregoingtoofferrealbargainstolureconsumersin.B.Theyarenotacceptingalowerprofitmargin.C.Theywouldrathergiveupthecustomertosomeoneelseinsteadofcompetingwithlowprices.D.Theyaregoingtoofferfakebargainstodrivethetopline.ConversationOneConversationTwoConversationThree

BDA(4)AccordingtoJerry,alotofthegrowthisfromonlineoutletsofbricks-and-mortarretailers.WhichisNOTmentioned?A.Wal-M.B.T.C.ToysRU.com.D.C.DPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkTheEuropeanUnionisSuingGoogleUnit9BusinesstoCompetitionPartVIOralPracticeNewsOne

NewsTwo

sue/suː/ v.toinstitutelegalproceedingsagainstsb.诉讼(TEM-4,CET-6)eg.Theythreatenedtosueiftheworkwasnotcompleted.violate/'vaɪəleɪt/v.togoagainstorrefusetoobeyalaw,anagreement,etc.违反(TEM-4,CET-4)eg.Thepeaceplanasitstandsviolatesbasichumanrights.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkTheEuropeanUnionisSuingGoogleUnit9BusinesstoCompetitionPartVIOralPracticeNewsOne

NewsTwo

TheEuropeanUnion(EU)TheEuropeanUnion,headquarteredinBrussels,thecapitalofBelgium,isdevelopedfromtheEuropeanCommunity.Ithassixfoundingmembers,namely,Germany,France,Italy,theNetherlands,BelgiumandLuxembourg.欧洲联盟，简称欧盟，欧盟总部设在比利时首都布鲁塞尔（Brussels）,是由欧洲共同体发展而来的,欧盟创始成员国有6个,分别为德国、法国、意大利、荷兰、比利时和卢森堡。anti-trustlawsThegeneralnameoflegislation,administrativeregulations,judicialprecedentsandinternationaltreatiesusedtocontrolmonopolyactivitiesindomesticandforeigneconomicactivities.反托拉斯法即反垄断法,是国内外经济活动中,用以控制垄断活动的立法、行政规章、司法判例以及国际条约的总称。

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkTheEuropeanUnionisSuingGoogleUnit9BusinesstoCompetitionPartVIOralPracticeNewsOne

NewsTwo

Write“T”fortrueand“F”forfalse.(1)TheEuropeanUnionissuingGoogleforwatchbusiness.(2)Googleplacestopsearchresultsbasedonadvertising.(3)GoogleagreeswiththeEU’scomplaints.

FTFPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkWhichDeviceisThreateningtheiPhone?Unit9BusinesstoCompetitionPartVIOralPractice

NewsOneNewsTwo

release/rɪ'liːs/ v.toletnewsorofficialinformationbeknownandprinted公开发表，发布(TEM-4,CET-4)eg.ThenewsoftwareisplannedforreleaseinApril.activate/'æktɪveɪt/v.tomakesth.,suchasadeviceorchemicalprocessstartworking激活(TEM-4,CET-6)eg.Theburglaralarmisactivatedbymovement.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkWhichDeviceisThreateningtheiPhone?Unit9BusinesstoCompetitionPartVIOralPractice

NewsOneNewsTwo

VenturecapitalistVenturecapitalistsgenerallyhaveastrongtechnicalbackground,andtheyalsohaveprofessionalbusinessmanagementknowledgewhichhelpsthemunderstandthebusinessmodelofhigh-techenterpriseswell,andcanhelpentrepreneursimprovetheoperationandmanagementofenterprises.风险投资家一般都有很强的技术背景,同时他们也拥有专业的经营管理知识,这样的知识背景帮助他们能够很好地理解高科技企业的商业模式,并且能够帮助创业者改善企业的经营和管理。PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkWhichDeviceIsThreateningtheiPhone?Unit9BusinesstoCompetitionPartVIOralPractice

NewsOneNewsTwo

(1)MaryMeekerpredictsthatthesalesofiPhoneswill

in2016.A.increaseB.decreaseC.recoverD.soar(2)Accordingtothenews,whichofthefollowingstatementsisNOTcorrect?A.ThesalesofEchoisincreasing.B.AndroidistheiPhone’sbiggestcompetitor.C.EchobelongstoAmazon.D.Consumerslovebothhands-freeandscreen-freevoiceactivation.

BBPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPassageOneUnit9BusinesstoCompetitionPartVIOralPractice

PassageOnePassageTwo

dividend/ˈdɪvɪdend/ n.thepartofacompany’sprofitswhichispaidtopeoplewhoownsharesinthecompany股息；红利(TEM-8,CET-6)eg.Thecompanypaysoutalargeshareofitsprofitsindividends.identical/aɪˈdentɪkl/adj.exactlythesame完全相同的(TEM-4,CET-4)eg.Thenumberonthecardshouldbeidenticalwiththeoneonthechequebook.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPassageOneUnit9BusinesstoCompetitionPartVIOralPractice

PassageOnePassageTwo

subsidiary/səbˈsɪdiəri/n.acompanywhichispartofalargerandmoreimportantcompany子公司(TEM-4,CET-6)eg.Thecompanyisawholly-ownedsubsidiaryofalargemultinational.capacity/kə'pæsəti/n.thequantityofthingsthatitcanproduceordeliverwiththeequipmentorresourcesthatareavailable产量；产能(TEM-4,CET-4)

eg.Thefactoryisworkingatfullcapacity.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPassageOneUnit9BusinesstoCompetitionPartVIOralPractice

PassageOnePassageTwo

(1)WhatdoesJerryStorchthinkaboutthisseason?Theprofitismainlythankstothecompany’s

.A.IndianplantsB.GermanplantsC.UKplantsD.Canadianplants(2)Thecompany’sGermanstainless-steelsubsidiarycontinuedtoreduceprofitsby

.A.offeringsteepdiscountsB.employmentcostsC.depressedsellingpriceD.encounteringtechnicalproblemsCCPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPassageTwoUnit9BusinesstoCompetitionPartVIOralPractice

PassageOnePassageTwo

shuffle/ˈʃʌfl/v.towalkslowlywithoutliftingyourfeetcompletelyofftheground拖着脚走(TEM-8)eg.Heshuffledhisfeetonthehardwoodenfloor.equilibrium/ˌiːkwɪˈlɪbriəm/n.equalityofdistribution平衡；均衡；均势(TEM-8,CET-6)eg.Fortheeconomytobeinequilibrium,incomemustequalexpenditure.

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkPassageTwoUnit9BusinesstoCompetitionPartVIOralPractice

PassageOnePassageTwo

(1)Competitorsopentheirstoresnexttooneanotherbecauseof

.A.betteradvertisingeffectB.morepotentialconsumersC.aggressivecompetitionD.NashEquilibrium(2)Accordingtothepassage,whichoneisthemostimportantforcompaniestowinthemarket?A.Differentiatingtheirproductline.B.Favorableprice.C.Keepingclosercompetition.D.Findingagoodlocation.

DCPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkMini-TalkUnit9BusinesstoCompetitionPartVIOralPractice

FreeGiftsSueBarnardworksasafreelance(1).Oneofherclientsproduces(2).LastweekshewasworkinginWalesataclient’s(3).ShenoticedthatPrimemagazinewasofferinga(4)asagift.Themagazinewascontainedina(5).Themagazine’smarketingpolicyinvolvedcarryingouta(6).Rivalmagazinesareofferinggiftssuchasabook,a(7)ora(8).Allthefreegiftsarebeingofferedinresponsetoincreasing(9).MagazinescangettrappedinwhatSuecallsa(10).(1)marketingconsultant(2)consumerdurables(3)salesconference(4)FreeDiary(5)specialplasticjacket(6)controlledexperiment(7)CD(8)calculator(9)competition(10)circulationwarPartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkOralActivitiesUnit9BusinesstoCompetitionPartVIOralPracticeTask3

Task4

Task1

Task2

Analyzeandcomparetworivalproducts.Listasmanyrivalproductsaspossibleinoneminute,suchasCoca-ColaandPepsi-Cola.Thenwork

inpairstotelleachotherwhichproductyouwillchooseandgiveyour

reasons.PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkRole-PlayUnit9BusinesstoCompetitionPartVIOralPractice

StudentA:YouareoneofthedistributorsofProductA.BycomparingProductAwithProductB,trytopersuadeStudentBthatProductAismorecompetitive.StudentB:YouareoneofthedistributorsofProductB.BycomparingProductAwithProductB,trytopersuadeStudentAthatProductBismorecompetitive.Task3Task4

Task1

Task2

PartILead-inPartIIConversationPartIIIBusinessNewsPartIVPassagePartVMini-TalkRetellingandDubbingUnit9BusinesstoCompetitionPartVIOralPractice

Watchthevideoclip