2025中高端女装-T恤单品-多平台数据前瞻

多平台大盘/市场数据/关键品牌/趋势分析25SS女装T女装T恤Middleandhigh-endWoman’swearMiddleandhigh-endWoman’swear女装T恤小红书T恤品类近30天笔记洞察抖音T恤24年春夏市场热销商品属性关键词淘系T恤24年春夏市场头部销售额/价格/风格整体趋势淘系T恤24年春夏市场大盘关键词Middleandhigh-endWoman’swear小红书T恤品类近Middleandhigh-endWoman’swear恤相关风格集中于休闲和通勤感穿搭，强调简约和松弛慵懒氛围，其余cleT恤类目风格分布T恤类目近30T恤类目风格分布35.8%休闲35.8%30.1%30.1%12.9%11.7%9.6%12.9%11.7%9.6%T恤类目近30天笔记高频词分布T恤类目话题分析17.3%19.9%20.0%20.2%22.5%17.3%19.9%20.0%20.2%22.5%小红书T恤品类近30天笔记爆款Middleandhigh-endWoman’swear#甜亚/甜辣感#甜亚/甜辣感 #vintag古着感 Middleandhigh-endWoman’swear抖音TMiddleandhigh-endWoman’swearQ2-Q3T恤热销关键词-风格Q2-Q3TQ2-Q3T恤热销关键词-风格修身显瘦修身显瘦慵懒感极简风创意风休闲风街头风性感风休闲百搭慵懒风休闲百搭慵懒风Middleandhigh-endWoman’swear淘系Middleandhigh-endWoman’swearMiddleandhigh-endMiddleandhigh-end★60,610.461,237.7★60,610.456,062.555,131.054,032.850,080.856,062.555,131.054,032.850,080.847,597.246,838.947,474.247,597.246,838.944,144.640,327.740,276.439,697.541,053.23500040,327.740,276.439,697.541,053.233,883.8 百补秒杀节 0Middleandhigh-endWoman’swear淘系TMiddleandhigh-endWoman’swear位段销量提升较明显，中高价位段的300-900的各个价格段销量同比均呈正增长趋势，其中300-400价格段销量同比增长最多；细分到每月的趋势来看，5月份300-800的中高价位段销量环比上涨明显，低价位段呈下降趋势；6月除100以下价位段，多个价格段销量环比上涨；7-9月份，多个价格带销量环比下降，8、9月份900-1000价格带30.5%30.5%24.0%24.0%20.2%20.2%-10.2%400-500Middleandhigh-endWoman’swear淘系TMiddleandhigh-endWoman’swear43.4%43.4%Middleandhigh-endWoman’swearQ2-Q3中高端T恤Q2-Q3中高端T恤市场规模占比及增速情况Q2-Q3中高端T恤店铺销售额热销榜单Q2-Q3中高端T恤店铺销售额飙升榜单Middleandhigh-endWoman’swearQ2-Q3电商Middleandhigh-endWoman’swear通过数据可见，24年中高端女装T恤市场销售额主要集中于均价300-600元，市占率达71.0%，且销售额同比增长32.4%；均价600-100023年Q2-Q3销售额24年Q2-Q3销售额均价300-600均价600-1000300000均价600-1000均价600-1000均价600-100029.0%136,628.7万元55,806.3万元均价300-60071.0%103,221.8万元均价71.0%103,221.8万元均价300-6000均价600-1000T恤均价300-600元店铺销售额榜单24年Q2-Q3女装T恤行业热销榜TOP10124,764.134,278.444,044.753,893.2Middleandhigh-endWoman’swear销售额同比673,518.68hazzys官方旗舰店43.6%92,752.82,208.1T恤均价600-1000元店铺销售额榜单-end2,739.92,739.912345dazzle官方旗舰店销售额同比6789annandelman旗舰店890.6T恤均价300-600元店铺飙升榜单销售额同比销售额同比6789Middleandhigh-endWoman’swear*销售额大于320万，粉丝数小于50万，按照销售额同比排序1234762.25T恤均价600-1000元店铺飙升榜单销售额同比销售额同比6282.1789285.1Middleandhigh-endWoman’swear*销售额大于250万，粉丝数小于50万，按照销售额同比排序1722.822,752.8345Middleandhigh-endWoman’swearT恤对标分析T恤高增长风格-简约松弛「代表品牌」代表品牌T恤「价格带」销量占比/同比趋势代表品牌T恤品类卖点分析Q2-MassimoDuttiMiddleandhigh-endQ3T恤高增长风格-简约松弛「代表品牌」WomanMiddleandhigh-endalrightthenCHICJOCCESTMalrightthenMiddleandhigh-endWoman’swearMiddleandhigh-endWoman’swear通过数据可见，24年春夏四个品牌的T恤销量最多分布于100-200元、200-300元、300-400元三个价格段，从热销价格段的同比变化来看，100-200元价格带24年销量占0.5%0.5%Woman’swearQ2-Q3代表品牌T恤品类卖点分析Middleandhigh-endWoman’swear面料-莱赛尔纤维：面料-莱赛尔纤维：8.0%色彩-白色：9.0%57.7%51.4%1.2%4.8%1.2% 24Q2+Q3占比23Q2+Q3占比U型领U型领一字领一字领半高领半高领70.7%58.2%8.0% 2.4% 7.54%5.8.8%24Q2+Q3占比23Q2+Q3占比棉莱赛尔纤维粘胶纤维亚麻聚酯纤维涤纶莫代尔纤维桑蚕丝棉莱赛尔纤维粘胶纤维亚麻聚酯纤维涤纶莫代尔纤维桑蚕丝43.9%宽松型9.7%宽松型71.4%修身型35.5%修身型24Q2+Q3占比23Q2+Q3占比直筒型20.6%18.8%直筒型20.9%16.6%9.09.00%8.0%4.07%3.1%4.07%3.1%2.9%0.8% 24Q2+Q3占比23Q2+Q3占比午夜蓝午夜蓝Q2-Q3代表品牌T恤热销卖点分析MassimoDuttiMassimoDutti真丝/微透真丝/微透/宽松落肩天然亚麻/舒适透气圆领/超弹罗纹棉/正肩alrightalrightthen修身修身/小飞袖/正肩Middleandhigh-endWoman’swear后中缝线后中缝线/垂坠抗皱Q2-Q3代表品牌「T恤」销售TOP3◆本期销量：1,032件◆本期销量：1,032件MassimoDutti棕色基础款修身纯亚麻显瘦正肩款圆领T恤◆本期销量：1,466件Massimo◆本期销量：1,466件MassimoDutti纯色基础款修身纯亚麻显瘦正肩圆领T恤MassimoDutti纯色基础款修身纯亚麻显瘦正肩款圆领T恤◆本期销量：1,293件◆◆本期销量：3,851件CESTM丨时髦朦胧透感棉麻OVERSIZE立体骨感短袖空气衫◆◆本期销量：1.3万件CESTM丨超轻柔肤感_定制真丝微透轻盈裸感宽松懒人T恤◆本期销量：6,079件CESTM丨进口肌理感汉麻时髦B*V风凉爽纸片人短袖T恤Middleandhigh-endWoman’swear◆本期销量：2◆本期销量：2.1万件CHICJOC佰搭高弹丝光罗纹棉INS博主风经典圆领长/短T恤◆本期销量：1.4万件CHICJOC心机后中法式缝线高端液氨针织棉汤勺领/圆领T恤◆本期销量：7,527件CHICJOCUNISEX云柔空气感水柔棉松弛感oversizeT恤alrightthen◆本期销量：2◆本期销量：2.0万件alrightthen夏季修身显瘦圆领上衣正肩运动短袖T恤女◆本期销量：8,665件alrightthen亨利领短袖紧身显瘦弹力棉质T恤◆本期销量：3,514件alrightthen舒适亲肤羊毛圆领长袖堆堆T恤MiddleandMiddleandhigh-endWoman’swear风格关键色彩趋势风格关键图案趋势风格关键领型趋势风格关键细节趋势COLOURTRENDS风格关键色彩趋势40%34.0%30%20%10%0%-1-10%-20%24.5%18.2%18.5%18.2%15.3%13.2%9.7%9.9%6.9%7.3%6.9%4.8%1.6%1.0%2.0%1.6%1.0%.4%-2.5%-10.4%-18.9%风格关键色彩推荐海沫绿海沫绿PANTONE14-6007TCX卡托巴葡萄卡托巴葡萄PANTONE19-1621TCX纯净白纯净白PANTONE11-4800TCX烟紫兰烟紫兰PANTONE15-2210TCX灰雾蓝PANTONE16-4010TCX暮霭紫PANTONE14-3904TCXKEYCOLOUR卡诺里奶油PANTONE11-4302TCXFendiFendi桃木玫瑰PANTONE15-1511TCXEtroEtro金属灰PANTONE14-4503TCXAcneStudiosAcneStudiosamiuamiu.cClaraSonClaraSonSupportSurfaceSupportSurfaceRachelComeyRachelComeyGOEN.JGOEN.JSiaArnikaSiaArnikaPATTERNTRENDS风格关键图案趋势-33.8%-38.3%140%-33.8%-38.3%123.3%105%90.4%70%38.3%35%29.6%17.4%1.8%1.8%1.4%1.0%0.8%0.6%0.5%-11.8%0%-7.6%-11.8%-35%-70%条纹/波纹格纹/菱格条纹/波纹格纹/菱格风格关键图案推荐繁密碎花繁密碎花野性蛇纹野性蛇纹MARCIA艺术人像随意线迹烫银花朵PHILIPPEMODEL复古油画复古油画KEYPATTERNSHORIZONTALSTRIPEENGLISHSLOGANPOLKADOT简约横条纹英文标语灵动波点UndecoratedUndecoratedAcneStudiosAcneStudios松弛落肩PalomaPalomaWoolAshleyWilliamsAshleyWilliamsCFCLCFCLOtoaaOtoaaSacaiSacaiAdrianaAdrianaHotCouture63976397OpéraSPORTOpéraSPORT风格关键领型不对称领堆叠高领高一字领BLURHMS卷边高圆领宽松荡领中式立领风格关键领型不对称领堆叠高领高一字领BLURHMS卷边高圆领宽松荡领中式立领80%76.5%60%40%34.8%31.8%30.7%34.8%20%10.9%5.6%7.0%2.0%1.1%1.0%0.7%0.6%0.5%5.6%7.0%0%-1.3%-12.1%-20%-40%-60%-32.5%-40%-60%-51.8%KEYCOLLARTYPESPOLOCOLLAR半开polo领ScyeScyeSTAND-UPCOLLAR立领ALAIAALAIASHALLOWV-NECK小V领MarieAdam-LeenaerdtMarieAdam-Leenaerdt小V领小V领JacquemusJacquemusVernerVernerVenitPalomaPalomaWoolArturoDeArturoDeLaRosaJILSANDERJILSANDER松弛落肩PalomaPalomaWoolTibiTibiDETAILTRENDS90%