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全国教师资格考试重点试题精编
注意事项:
1.全卷采用机器阅卷,请考生注意书写规范;考试时间为120分钟。
口卜
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题卡规定位置。
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工整,笔迹清荒。
4.请按照题号在答题卡上与题目对应的答题区域内规范作答,超出答题区域
书写的答案无效:在草稿纸、试卷上答题无效。
密
封一、选择题
线
1、Whichofthefollowingshowsthegeneralintonationpatterninacomplexsentence?
A.WhenIstartedmy7>careertherewasno7>unemployment
B.WhenIstartedmy7>careertherewasn。'unemployment
C.WhenIstartedmy^icareertherewasno71unemployment
D.WhenIstartedmy、careertherewasno'unemployment
*
2,helpsstudentsfacilitatetheirprocessofaccumulatingvocabulary,broadening
scopeofvision,andincreasingtargetlanguageexposure.
A.Scanning
B.Skimming
C.Extensivereading
0.Intensivereading
3、请阅读Passage完成第小题。
Passage1
Africanelephantshavebeenslaughteredatalarmingrateoverthepastdecade,largelybecause
theyaretheprimarysourceoftheworld'sivory.Theirpopulationhasbeendwindledfrom1.3
millionin1979tojust625,000today,andtherateofkillinghasbeenacceleratinginrecentyears
凶密
封becausemanyoftheolder,biggertuskedanimalshavealreadybeendestroyed,"Thepoachers
线nowmustkilltimesasmanyelephantstogetthesamequantityofivory,"explainedCurtis
Bohlen,SeniorvicepresidentoftheWorldWildlifeFund.
Thoughitsrecordontheenvironmenthasbeenspottysofar,thegovernmentlastweektookthe
leadinamajorconservationissuebyimposingabanonivoryimportsintotheUS.Themove
camejustfourdaysafteraconsortiumofconservationgroups,includingtheWorldWildlifeFund
andWildlifeConservationInternational,calledforthatkindofaction,anditmadetheUSthefirst
nationtoforbidimportsofbothrawandfinishedivory.Theban,saysBohlen,sendsaveryclear
messagetotheivorypoachersthatthegameisover.
InthepastAfricannationshaveresistedanivoryban,butincreasinglytheyrealizedthatthe
decimationoftheelephantherdsposesaseriousthreattotheirtouristbusiness.Lastmonth
恬
nr
TanzaniaandseveralotherAfricancountriescalledforanamendmenttothe102nation
ConventiononInternationalTradeinEndangeredSpeciesthatwouldmaketheivorytradeillegal
worldwide.
TheamendmentisexpectedtobeapprovedatanOctobermeetinginGenevaandtogointo
effectnextJanuary.Butbetweennowandthen,conservationistscontend,poachersmaygoona
rampage,killingelephantswholesale,sonationsshouldunilaterallyforbidimportsrightaway.The
USgovernmentbroughtthatargument,andbyweek'sendthetwelvenationsEuropean
Communityhadfollowedwithitsownban.
Whichofthefollowingisthebesttitleforthepassage?
查看材料
A.AfricanElephantsandtheIvoryTrade
B.ABidtoSavetheElephant
C.ThePoachers
D.ElephantsinDanger
4、Whenateacherasksstudentstobrainstormwhattheywillwriteaboutanunforgettable
trip,he/shemainlyfocuseson.
A.ideas
B.layout
C.style
0.feedback
5、Passage2
Americansdon'tliketolosewars.Ofcourse,alotdependsonhowyoudefinejustwhata
waris.Thereareshootingwars—thekindthattestpatriotismardcourage-andthosearethe
kindatwhichtheU.S.excels.ButotherstrugglestestthosequalitiestOO.Whatelsewasthe
GreatDepressionorthespaceraceortheconstructionoftherailroadslfAmericanindulgeinabit
offlag-whenthejobisdone,theyearnedit.
Nowthereisasimilarchallenge-globalwarmini.Thesteadydeteriorationoftheveryclimateof
thisveryplanetisbecomingawarofthefirstorder,andbyanymeasure,theU.S.islosing.
Indeed,ifAmericaisfightingatall,it'sfightingonthewrongside.TheU.S.producesnearly
aquarteroftheworld'sgreenhousegaseseachyearandhasstubbornlymadeitclearthatit
doesnztintendtodoawholelotaboutit.AlthoughI74nationsapprovedtheadmittedlyflawed
Kyotoaccordstoreducecarbonlevels,theU.S.walkedawayfromthem.Therearevague
promisesofmanufacturingfuelfromherbsorpoweringcarswithhydrogen.Butforacountrythat
tightlycitespatriotismasoneofitscorevalues,theU.S.istakingapassonwhatmightbethe
mostpatrioticstruggleofall.It'shardtoimagineabiggerfightthanoneforthesurvivalofa
country*scoastsandfarms,thehealthofitspeopleandstabilityoftseconomy.
Therubis,ifthevastmajorityofpeopleincreasinglyagreethatclimatechangeisa
globalemergency,there'sfarlessagreementonhowtofixit.Industryoffersitsplans,whichtoo
oftenwouldfixlittle.Environmentalistsoffertheirs,whichtoooftenamounttonativewishlists
thatcouldweakenAmerica,sgrowth.Butlet'sassumethatthoseinterestedpartiesandothers
willalwaysbentthetableandwillalwaysdemandthattheirvoicesbeheardandthattheirneeds
beaddressed.Whatwouldanaggressive,ambitious,effectiveplanlooklike-onethatwouldleave
theU.S.bothenvironmentallysafeandeconomicallyso
A.ofutmostimportance
B.afightnoonecanwin
C.beyondpeople'simagination
D.alesssignificantissue
6、Passage1
Homeworkhasneverbeenterriblypopularwithstudentsandevenmanyparents,butinrecently
yearsithasbeenparticularlyscorned.Schooldistrictsacrossthecountry,mostrecentlyLos
AngelesUnified,arerevisingtheirthinkingonthiseducationalritual.Unfortunately,L.A.Unified
hasproducedaninflexiblepolcywhichmandatesthatwiththeexceptionofsomeadvanced
courses,homeworkmaynolongercountformorethan10%ofastudent,sacademicgrade.
Thisruleismeanttoaddressthedifficultythatstudentsfromimpoverishedorchaotichomes
mighthaveincompletingtheirhomework.Butthepolicyisunclearandcontradictory.Certainly,
nohomeworkshouldbeassignedthatstudentscannotcompleteontheirownorthatthey
cannotdowithoutexpensiveequipment.Butifthedistrictisessentiallygivingapasstostudents
whodonotdotheirhomeworkbecauseofcomplicatedfamilylives,itisgoingriskilyclosetothe
implicationthatstandardsneedtobeloweredforpoorchildren.
Districtadministratorssaythathomeworkwillstillbeapartofschooling;teachersareallowedto
assignasmuchofitastheywant.Butwithhomeworkcountingfornomorethan10%oftheir
grades,studentscaneasilyskiphalftheirhomeworkandseeverylittledifferenceontheirreport
cards.Somestudentsmightdowellonstatetestswithoutcompletingtheirhomework,butwhat
aboutthestudentswhoperformedwellonthetestsanddidtheirhomework?Itisquitepossible
thatthehomeworkhelped.Yetratherthanempoweringteacherstofindwhatworksbestfor
theirstudents,thepolicyimposesafiat,across-the-boardrule.
Atthesametime,thepolicyacdressesnoneofthetrulythornyquestionsabouthomework.If
thedistrictfindshomeworktobeunimportanttoitsstudents*academicachievement,itshould
movetoreduceoreliminatetheassignments,notmakethemcountforalmost
nothing.Conversely,ifhomeworkmatters,itshouldaccountforasignificantportionofthe
grade.Meanwhile,thispolicydoesnothingtoensurethatthehomeworkstudentsreceiveis
meaningfulorappropriatetotheirageandthesubject,orthatteachersarenotassigningmore
thantheyarewillingtoreviewandcorrect.
Thehomeworkrulesshouldbeputonholdwhiletheschoolboard,whichisresponsiblefor
settingeducationalpolicy,looksintothematterandconductspublichearings.Itisnottoolate
forL.A.Unifiedtodohomeworkright.
ItisimpliedinParagraph1thatnowadayshomework
A.isreceivingmorecriticism
B.isnolongeraneducationalrtual
C.isnotrequiredforadvancedcourses
D.isgainingmorepreferences
7、TheCognitiveApproachholdsthatstudentszmistakesareinthecreativeuseof
language.
A.useful
B.understandable
C.unavoidable
0.reasonable
8、Lucyisgreattoworkwith.Ireallycouldn'tfindapartner.
A.better
B.good
C.worse
D.bad
9、Passage2
InBrazil,thedebateovergeneticallymodifiedorganisms,orGMOs,affectsmostlysoybean
production.Brazilistheworld'ssecondlargestproducerofsoybeansbehindtheUnitedStates
andaheadofArgentina.MostEuropeanandAsianretailerswanttoremainGMfree.
Non-governmentalorganizations(NGOs)inBrazilaregoingonamediaoffensivetopreventthe
legalizationofgeneticallymodifiedcrops.Environmentalistsandconsumergroupsforyearshave
beenabletothwartgovernmentandcompanies'attemptstolegalizealteredfood.Inradio
dramasthatarebeingbroadcastinremoteregions,BrazilianNGOsaretellingsoyfarmerstheuse
ofgeneticallymodifiedseedscouldendangertheirhealth,theirfieldsandtheirbusiness."Weare
notsayingthatgeneticengineeringis,inprinciple,somethingbad;wesaythatweneedmore
sciencetobesurethatitwillworkinanappropriatewaywithnoharminthefuture,"said
campaigncoordinatorJean-MarcvonderWeld."Thisisbothforhealthandenvironmental
reasons.Theotherquestionisoneconomics.WhatwethinkisthatinBrazil,ifweapprovethe
GMOs,wewillloseaspectacularadvantagethatwehavenowWearesellingmoretothe
internationalmarket,mostlyforEuropeandAsia,thanwehavedoneinourhistory,becausewe
arenotGMOcontaminated."
Anotheroppositiongroup,ActionAid,hasbeenorganizinggrass-rootssupportinBrazilian
farmingregionstorouseconsumersentimentagainstlegalization.ActionAidpublicpolicy
directorAdrianoCampolinasaysheisfightingforfarmerstoremainindependent."Whenthe
small-scalefarmerorabigfarmerstartsusingthiskindofseed,thisfarmerwillbecompletely
dependentonthetransnationals,whichcontrolintellectualpropertyfightsovertheseseeds,"he
said.
BrazilianscientistCrodowaldoFavansaidthereshouldbecheckscnwhatmultinationalscando,
butthatdoesn'tmeanGMseedsshouldbebanned.Hesaysfearsovertheirusageareunfounded.
Despitetheofficialban.Dr.PavansaysuptoonethirdofBrazil'ssoycropisgeneticallymodified,
becauseGMseedisbeingsmuggledfromArgentina.Brazil'sgovernmenthasinvestedheavilyina
GMprojectbytheU.S.biotechcompany,Monsanto,buttheprojectwasputonicefollowinga
successfulcourtchallengebyconsumers.
WhichofthefollowingstatementsisNOTtrueaboutNGOsinBrazil?
查看材料
A.Theybelievegeneticallymodifiedcropswillharmthefarmers'health
B.Theybelievegeneticengineeringisaltogetherabadpractice
C.TheybelievescientificmethodsshouldbeintroducedtoensureGMbringsnoharm
D.TheybelieveGMOswillharmBrazileconomically
10、请阅读Passage1。完成小题。
Passage1
Themythologyofaculturecanprovidesomevitalinsightsintothebeliefsandvaluesof
that?culture.Byusingfantasticandsometimesincrediblestoriestocreateanoraltraditionby
whichto?explainthewondersofthenaturalworldandteachlessonstoyoungergenerations^
societyexposes?thoseideasandconceptsheldmostimportant.Justasimportantasthefinal
lessontobegathered?fromthestories,however,arethecharactersandtherolestheyplayin
conveyingthatmessage.
Perhapstheepitomeofmythologyanditsuseasatooltopassonculturalvaluescanbefound?in
Aesop'sFables,toldandretoldduringtheeraoftheGreekEmpire.Aesop,aslavewhowon
the?favorofthecourtthroughhisimaginativeanddescriptivetales,almostexclusivelyused
animalsto?filltherolesinhisshortstories.Humans,whenatallpresent,almostalwaysplayedthe
partof?bumblingfoolsstrugglingtolearnthelessonbeingpresented.Thischoiceof
characterizationallows?ustoseethattheGreeksplacedwisdomonalevelslightlybeyond
humans,implyingthatdeep?wisdomandunderstandingisauniversalqualitysoughtby,rather
thanstealingfrom,humanbeings.
Aesop'sfablesillustratedthecentralthemesofhumilityandself-reliance,reflecting
the?importanceofthosetraitsnearlyGreeksociety.Thefollyofhumanswasusedtocontrast
against?theultimategoalofattainingahigherlevelofunderstandingandawarenessoftruths
aboutnature?andhumanity.Forexample,onenotablefablefeaturesafoxrepeatedlytryingto
reachabunchof?grapesonaveryhighvine.Afterfailingatseveralattempts,thefoxgives
up,makingupitsmind?thatthegrapeswereprobablysouranyway.Thefable'slesson,thatwe
oftenplaydownthatwhich?wecan'tachievesoastomakeourselvesfeelbetter,teachesthe
readerorlistenerinanentertaining?wayaboutoneoftheweaknessesofthehumanpsyche.
Themythologyofotherculturesandsocietiesrevealtheunderlyingtraitsoftheir
respective?culturesjustasAesop/sfablesdid.ThestoriesofRomangods,Aztecghostsand
EuropeanelvesalRservedtotrainancientgenerationsthoselessonsconsideredmostimportant
totheircommunity,and?todaytheyofferapowerfullookingglassbywhichtoevaluateand
considerthecontextual?environmentinwhichthosecultureexisted.
Thewaythatfableswereusedinthepastismostsimilartotoday's.
A.fairytalesthatentertainchildrenathome
B.storiesinchildren'sschooltextbooksthatreinforcethelesson
C.sciencedocumentariesthatexplainhownatureworks
D.moviesthatdepictanimalsashavinghumancharacteristics
11、Passage2
Americanstodaydon'tplaceaveryhighvalueonintellect.Ourheroesareathletes,
entertainers,andentrepreneurs,notscholars.Evenourschoolsarewherewesendourchildren
togetapracticaleducation-no:topursueknowledgeforthesakeofknowledge.Symptomsof
pervasiveanti-intellectualisminourschoolsaren'tdifficulttofred.
"Schoolshavealwaysbeeninasocietywherepracticalismoreimportantthanintellectual/'says
educationwriterDianeRavitch/'Schoolscouldbeacounterbalance."Ravitch'slatestbook,Left
Back:ACenturyofFailedSchoolReforms,tracestherootsofanti-intellectualisminourschools.
concludingtheyareanythingbutacounterbalancetotheAmericandistastefor
intellectualpursuits.
Buttheycouldandshouldbe.Encouragingkidstorejectthelifeofthemindleaves
themvulnerabletoexploitationandcontrol.Withouttheabilitytothinkcritically,todefendtheir
ideasandunderstandtheideasofothers,theycannotfullyparticipateinourdemocracy.
Continuingalongthispath,sayswriterEarlShorris,"Wewillbecomeasecond-ratecountry.We
willhavealesscivilsociety."
"Intellectisresentedasaformofpowerorprivilege,"writeshistorianandprofessor
RichardHofstadterinAnti-IntellectualisminAmericanLife,aPulitzer-Prizewinningbookonthe
rootsofanti-intellectualisminuspolitics,religion,andeducation.Fromthebeginningofour
history,saysHofstadter;ourdemocraticandpopulisturgeshavedrivenustorejectanythingthat
smellsofelitism.
Practicality,commonsense,andnativeintelligencehavebeenconsideredmorenoblequalities
thananythingyoucouldlearnfromabook.
RalphWaldoEmersonandotherTranscendentalistphilosophersthoughtschoolingandrigorous
booklearningputunnaturalrestraintsonchildren:"Weareshutupinschoolsand
collegerecitationroomsfor10or15yearsandcomeoutatlastwithabellyfulofwordsanddo
notkn
A.identical
B.similar
C.complementary
0.opposite
12、WhichofthefollowingstatementsaboutAudio-lingualMethodiswrong?
A.Themethodinvolvesgivingthelearnerstimuliintheformofprompts
B.Themethodinvolvespraisingthecorrectresponseorpublishingincorrectresponseuntilthe
rightoneisgiven
C.Mothertongueisacceptedintheclassroomjustasthetargetlanguage
D.Emphasisislaiduponusingorallanguageintheclassroom;somereadingandwritingmight
bedoneashomework
13、Therearetwokindsofmotiveforengaginginanyactivity:internalandinstrumental.Ifa
scientistconductsresearchbecauseshewantstodiscoverimportantfactsabouttheworld,that's
aninternalmotive,sincediscoveringfactsisinherentlyrelatedtotheactivityofresearch.Ifshe
conductsresearchbecauseshewantstoachievescholarlyrenown,that'saninstrumentalmotive,
sincetherelationbetweenfameandresearchisnotsoinherentOften,peoplehavebothfor
doingthings.Whatmixofmotives-internalorinstrumentalorboth-ismostconduciveto
success?Youmightsupposethatascientistmotivatedbyadesiretodiscoverfactsandbya
desiretoachieverenownwilldobetterworkthanascientistmotivatedbyjustoneofthose
desires.Surelytwomotivesarebetterthanone.Butasweandourcolleaguesargueinapaper
newlypublishedintheProceedingsoftheNationalAcademyofSciences,instrumentalmotives
arenotalwaysanassetandcanactuallybecounterproductive:osuccess.Weanalyzeddata
drawnfrom11320cadetsinnineenteringclassesattheUnitedStatesMilitaryAcademyatWest
Point,allofwhomratedhowmucheachofasetofmotivesinfluencedtheirdecisiontoattend
theacademy.Themotivesincludedthingslikeadesiretogetagoodjoblaterinlifeandadesire
tobetrainedasaleaderintheUnitedStatesArmy
Howdidthecadetsfareyearslater?Howdidtheirprogressrelatetotheiroriginalmotivesfor
attendingWestPoint?Wefound,unsurprisingly,thatthestrongertheirinternalreasonswereto
attendWestPoint,themorelikelycadetsweretograduateandbecomecommissionedofficers.
Alsounsurprisingly,cadetswithinternalmotivesdidbetterinthemilitary(asevidencedbyearly
promotionrecommendations)thandidthosewithoutinternalmotivesandwerealsomorelikely
tostayinthemilitaryafterthei-fiveyearsofmandatoryservice.Remarkably,cadetswithstrong
internalandstronginstrumentalmotivesforattendingWestPointperformedworseonevery
measurethandidthosewithstronginternalmotivesbutweakinst-umentalones.Theywereless
likelytograduate,lessoutstandingasmilitaryofficersandlesscommittedtostayinginthe
military.Ourstudysuggeststhateffortsshouldbemadetostructureactivitiessothat
instrumentalconsequencesdonotbecomemotives.Helpingpeoplefocusonthemeaningand
impactoftheirwork,ratherthanon,say,thefinancialreturnsitwillbring,maybethebestway
toimprovenotonlythequalityoftheirworkbutalsotheirfinancialsuccess.Thereisa
temptationamongeducatorsandinstructorstousewhatevermotivationaltoolsareavailableto
recruitparticipantsorimproveperformance.Ifthedesireformilitaryexcellenceandserviceto
countryfailstoattractalltherecruitsthattheArmyneeds,thenperhapsappealsto“moneyfor
collegecareertraining"or"seeingtheworlcTwilldothejob.Whilethisstrategymayluremore
recruits,itmayalsoyieldworsesoldiers.Similarly,forstudentsuninterestedinlearning,financial
incentivesforgoodattendanceorpizzapartiesforhighperformancemaypromptthemto
participate,butitmayresultinlesswell-educatedstudents.
Accordingtothepassage,whichofthefollowingisaninternalmotiveforanewlyrecruited
soldier?
A.Toservethecountry
B.Toreceivecareertraining
C.Toearnmoneyforcollege
D.Tobroadentheirscopeofvision
14、Thefunctionofthesentence—Waterboilsat100degreesCentigradeis.
A.interrogative
B.directive
C.informative
0.performative
15、Whichofthefollowingassumptionsaboutvocabularylearningcontradictsthemodern
languageteachingtheories?
A.Thebestwaytolearnwordsistousethem
B.Thebestwaytolearnvocabularyisviarote-learning
C.AnEnglishdictionaryisanimportantaidtostudents
0.Learningawordinvolveslearningmorethanjusttheworditself
16、Treesshouldonlybeprunedwhenthereisagoodandclearreasonfordoingsoand,
fortunately,thenumberofsuchreasonsissmall.Pruninginvolvesthecuttingawayofovergrown
andunwantedbranches,andtheinexperiencedgardenercanbeencouragedbythethoughtthat
moredamageresultsfromdoingitunnecessarilythanfromleavingthetreetogrowinitsown
way.
First,pruningmaybedonetomakesurethattreeshaveadesiredshapeorsize.Theobjectmay
betogetatreeoftherightheight,andatthesametimetohelpthegrowthofsmallside
brancheswhichwillthickenitsappearanceorgiveitaspecialshape.Secondly,pruningmaybe
donetomakethetreehealther.Youmaycutdiseasedordeadwood,orbranchesthatare
rubbingagainsteachotherandthuscausewounds.Thehealthofatreemaybeencouragedby
removingbranchesthatareblockingupthecentreandsopreventingthefreemovementofair.
OneresultofpruningisthatanopenwoundisIe代onthetreeandthisprovidesaneasyentryfor
disease,butitisawoundthatwillheal.Oftenthereisaracebetweenthehealingandthe
diseaseastowhetherthetreewillliveordie,sothatthereisaperiodwhenthetreeisatrisk.It
shouldbetheaimofeverygardenertoreducewhichhasbeenprunedsmoothandclean,for
healingwillbesloweddownbyroughness.Youshouldallowthecutsurfacetodryforafewhurts
andthenpaintitwithoneofthesubstancesavailablefromgardenshopsproducedespeciallyfor
thispurpose.Pruningisusuallywithoutinterferencefromtheleavesandalsoitisveryunlikely
thatthecutsyoumakewillbleed.Ifthisdoeshappen,itis,ofcourse,impossibletopaintthem
properly.
Treesbecomeunhealthyifthegardener.
A.allowstoomanybranchestogrowinthemiddle
B.doesnotprotectthemfromwind
C.forcesthemtogrowtooquickly
0.damagessomeofthesmallsidebranches
17AsAlicebelievedhimtobeamanofintegrity,sherefusedtoconsiderthepossibilitythathis
statementwas____.
A.irrelevant
B.facetious
C.fictitious
D.illogical
18、Butnotallpretendeddeedshavetofallshortoftheirnormalfunctioninorder
totheircommunicationpurpose.
A.serve
B.succeed
C.complete
0.accomplish
19、Thehighpricesforcorn-whiledrivinghungerinAfrica--haveencouragedotherfarmers
tolandfromwheat,soybeans,orevenpasturetocornproduction.
A.turnover
B.turnon
C.turnup
D.turnaround
20Asateacher,weshouldtrytoittoourstudentshowhelpfulacorrect
learningmethodis.
A.get,about
B.get;away
C.get;across
D.get;off
21、Therearefivecomponentsofcommunicativecompetence.Whichofthemreferstoone's
abilitytocreatecoherentwrittentextorconversationandtheabilitytounderstandthem?
A.linguisticcompetence
B.pragmaticcompetence
C.discoursecompetence
0.strategiccompetence
22、请阅读PassaqeI,完成第小题。
Passage1
AmongthethrongsofAmericansprowlingthemallsandtrawlinge-commercesites,manyare
lookingoutforthemselves.Retail-researchfirmNPDGroupsaid,thusfar,aboutonethirdof
consumershaveengagedinwhatiscalledself-gifting.That'supfrom12percentinatypical
pre-recessionyear,andupfromthe19percentwhosaidtheyplannedtodosolastyear.The
NationalRetailFederation,thedispenserofallholiday-relateddata,saidin2012,nearly60
percentofshopperswoulddoso.
Thelateststepintheevolutionofourburgeoningcultureofnarcissism?Yes.Self-giftingmakes
psychologicalandeconomicsensegivenwhatAmericanshaveenduredtheseyears.
THEPOST-BUST(破产)erahasbeenalong,hard,heroicslogofbalance-sheetimprovement.
Americanshavelaboredtosavemoneyandhackawayatthehugemountainofdebtthey
accumulatedduringthecreditboom.AccordingtotheNewYorkFederalReserve,consumers
haveknockeddowntheiraggregatedebtloadfrom$12.67trillioninthethirdquarterof2008to
$11.31trillioninthethirdquarterof2012;credit-carddebtisoff$192billionfromthepeak.
Americanshavecuttheirloadb/spendingmorecarefullyandengaginginthatmostun-American
oftraits:
self-abnegation.
Afterlivingfrugallyforsomuchoftheyearandforsomanyyearswhocanblameaparentatan
AppleStoreforbuyingherselfanewiPad?Indeed,self-giftingmayactuallybeafunctionofthe
newabstemiousness.Let'ssayyou'vebeenholdingoffonreplacingyouroldtelevision.Whynot
buyitaroundNovemberorDecemberwheninsanepromotionsandfreeshippingareavailable?
Besides,it'snotlikeself-giftersaresolelyinterestedinself-pleasura.AnNRFsurveysaidthatthe
typicalself-gifterwouldspendabout$140onhimselfthisyear.Forcomparison'ssake,thesurvey
saidthetypicalshopperwouldspentabout$750inall.
Afteralongperiodofeconomicmadness(rememberthehousingbubbleandthedotcom
mess),self-giftingisasignofmuch-neededeconomicrationality.Shoppingforothersinvolvesa
certainamountofwrongguessworkwithnegativefinancialconsecuence.Thisyear,forexample,
CEBTowerGroupclaimsthatAmericanswillload$110billionontogiftcardsandgivethemas
presents.
Butthemarket-researchfirmsaysthatabout1.6percentofthattotal,about$1.7billion,willgo
unused.Meanwhile,alargepercentageofgiftswindupgettingreturned.AdultssurveyedbyBIG
insightinNovember2012foundthat35percentofpeoplereportedreturningatleastsomeof
theirgifts.Returnsinduceguiltandraisethespecterofuncomfortableconversationsaboutwhat
happenedtothatgiantstripedsweater.Butmoresignificant,returnsarebadforthe
environment.
Theyleadtomoretripstothemall,highershippingcosts,andtheunnecessaryuseofpackaging
materials.
Thesedays,theriseofe-commercemeansshoppingisnowantiseptic:sitandclick.Withthe
charmgone,wehavetocomeupwithotherwaystomaketheexperiencepleasurable.
Asthesonggoes,"HaveyourselfamerrylittleChristmas".
WhatdidtheauthorintendtoillustratebycitingacomparisonfromanNRFsurveyonthe
expensesofatypicalself-gifterandthoseofatypicalshopper?
查看材料
A.Self-gifterswereonlyinterestedinself-pleasure
B.S
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