创新高职英语基础教程电子教案-U7

创新高职英语基础教程综合教案课程名称任课教师学院专业班级二〇二X年X月NO：01班级周次时间节次1情境名称（章节、单元或项目名称）Unit7PublicRelations教学任务（课题名称）Warm-upUnittask课时分配2periods(90minutes)教学目的TolearndifferentstylesofkeynotesTomastertheskillsforplanapressconference教学目标知识目标能力目标素质目标（含课程思政目标）TolearndifferentstylesofkeynotesTomastertheskillsforplanapressconferenceTocultivatetheconsciousnessofobservingsocialprinciplesconsciouslyinpublicrelations.重点难点教学重点：Tolearndifferentstylesofkeynotes教学难点：Tomastertheskillsforplanapressconference难点化解：role-playingandfinishthesteps教学环境MultimediaClassroom教学用具MultimediaEquipment参考资料教学模式FlippedClassroom教学手段MultimediaEquipment教学内容（描述）教学设计WhyisthePRsoimportant?WhatarethemainformsofPR?Thedifferentstylesofkeynoteandpressrelease?ContentAnalysisPublicrelations(PR)isthesetoftechniquesandstrategiesrelatedtomanaginghowinformationaboutanindividualorcompanyisdisseminatedtothepublic,andespeciallythemedia.Itsprimarygoalsaretodisseminateimportantcompanynewsorevents,maintainabrandimage,andputapositivespinonnegativeeventstominimizetheirfallout.PRmayoccurintheformofacompanypressrelease,newsconference,interviewswithjournalists,socialmediaposting,orothervenues.2.StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingMode,Role-playandGroupdiscussionmethodsareadopted.教学过程教学环节（时间分配）教师活动（任务）学生活动（任务）备注组织教学（2分钟）Greetthestudents.Sayhitothestudents,andgiveaself-introductiontothestudents,checktheclassroomclean,checkstudentsnamecard.Getreadytohaveclass.导入（15分钟）Askstudentstolookatthepicturesandwritedownfivewordstodescribeeachpicture.Askstudentstoputthephrasesinorderofpriority.Listentotheteachercarefully.Thinkofthequestionsthendiscuss.任务实施(50分钟）Task1Inthesimplestterms,akeynoteisaspeechortalkgivenatthebeginningoftheeventthatsetsthetoneorestablishestheunderlyingthemeoftheevent.Keynotespeakerstendtobemotivational,inspiringtheaudiencetogetexcitedfortherestoftheeventandgivingthemwaysthattheycanincorporatetheinformationtheyareabouttoreceiveintotheirownlivesandwork.Inmostcases,keynotespeakersarechosenfortheirexcellenceinaparticularareaandtheirabilitytodrawanaudience.PressReleaseisanintervieworannouncementgivenbyapublicfiguretothepressbyappointment.Pressconferencesareeventswhereinformationisdistributedandwherethemediacanaskquestions.Theseeventsareheldtorespondtopositiveandnegativenews,forproductlaunches,ortoinformthemediaandpublicaboutanyotherinformationaboutacompany.Mostpressconferencesareannouncedthroughapressrelease,whichisawell-craftedwrittenstatementoutliningthenatureoftheconference.Step1StudentsareaskedtoreadanddiscusscooperativelytoreadthekeynoteandreportsofPressConference.Teacherguidethestudentstoconcludethestrategiesforreading(togetthemainidea,toguessthenewwordsfromthecontexts,toreadinskimmingandscanning)Step2Studentsareaskedtolistentosomequotesandfillintheblanks.Step3Studentsareaskedtoplanapressconference.Step4Studentsareaskedtoorganizeaminipressconference.MakeclearthetipsforholdingapressconferenceTodotheexerciseandpracticeImitateandpractisetoorganizeapressconference.考核评价（8分钟）组织小组互评、教师点评。小组互评总结归纳（10分钟）ThestepsfororganizingapressconferencethemainideaofeachtextListencarefullyandtakenoteifpossible.作业布置（5分钟）HomeworkRole-playapressconference板书设计教学反思教研室主任审阅意见签名：年月日累计课时2课时NO：02班级周次时间节次2情境名称（章节、单元或项目名称）Unit7PublicRelations教学任务（课题名称）TextBCompletehistoryofsocialmedia:ThenandNow课时分配2periods(90minutes)教学目的TomastersomekeywordsandphrasesTounderstandsomedifficultsentencesTounderstandthetextTodeveloptheabilityofmulticulturalcommunication教学目标知识目标能力目标素质目标（含课程思政目标）TomastersomekeywordsandphrasesTounderstandthehistoryofthesocialmediaTounderstandtheroleofsocialmediaTocultivatesocialetiquette重点难点教学重点：Tomastersomekeywordsandphrases教学难点：TounderstandtheculturaldifferencesTounderstandtheroleofsocialmedia难点化解：group-discussionandgroup-presentation教学环境MultimediaClassroom教学用具MultimediaEquipment参考资料教学模式FlippedClassroom教学手段MultimediaEquipment教学内容（描述）教学设计ContentAnalysisSocialMediaplaysalargeroleinourlivestoday.Weareinadayandageinwhicheverythingwedocanbeputonsomesortofsocialmediasite,whetheritsWechat,QQoranyothersite.Socialmediaisadigitalplatformthatallowsitsuserstocreateandsharethecontentoftheirchoicewithpeople.Socialmediahascommandonwiderangeofwebsitesandapps.Ithasmadeitsimportanceinourlivesinaveryshortperiod.Ithasbecomenecessarydailyactivityforpeople.Socialmediaenablesitsuserstostayincontactbymakingcommunicationeasier.Sharingpictures,videos,expressingthoughts,ideas,anddocumentsarejustoneclickaway.Exchangingmessagesanddatafromonecornerofworldtootherismadeeasiestwiththehelpofsocialmedia.2. StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstudentsbuildupself-confidencestepbystepfromwords,phrasestosentences.3.TeachingStrategiesFlippedClassroomTeachingModeandrole-playingteachingmethodsareadopted教学过程教学环节（时间分配）教师活动（任务）学生活动（任务）备注组织教学（2分钟）Greetthestudents.Checktheclassroomclean,checkstudents’namecard.Getreadytohaveclass.导入（10分钟）Askthestudentstolistsomefamiliarsocialmediaandgivethereasonwhyitissoimportant.Groupdiscussandgivethepresentation.任务实施（60分钟）Step1ListkeywordsandphrasesandgiveexamplesSuchas:interact,unveil,correspondence,postal,primitive,sophisticated,recognizable,prominence,facilitate,tremendous,maximum,sacrifice,intimacy,interactwith,dateback,belinkedto,aslongasStep2ListsomedifficultsentencesandanalyzethemSuchas:1.Inotherwords,letters,theearliestformofpostalservicedatesbackto550B.C.,andthisprimitivedeliverysystemwouldbecomemorewidespreadandstreamlinedinfuturecenturies.换句话说，就是使用邮件。最早的邮政服务形式可以追溯到公元前550年，这种原始的投递系统在未来的几个世纪中变得更加广泛和精简。2.Thiscreatesanenvironmentwhereuserscanreachthemaximumnumberofpeoplewithoutsacrificingtheintimacyofperson-to-personcommunication这创造了一种环境，用户可以接触到最大数量的人，而不牺牲人与人之间的亲密交流。Step3Understandthehistoryofthesocialmediaandsortoutthetimeordermajorevents.Step4Doexercisesaboutthekeywordsandphraseson140.Listencarefullyandtakenoteifpossible.Groupdiscussandgivethemainideaofeachdifficultsentences.Listencarefullyandtakenotesifpossible.Doexerciseson140andthengivethepresentation.考核评价（5分钟）组织小组互评、教师点评。小组互评总结归纳（8分钟）Summarizeandconcludethetext.RepeattheusefulexpressionsListentoitcarefullyandtakenotesifpossible.作业布置（5分钟）HomeworkDotranslationexercises板书设计教学反思教研室主任审阅意见签名：年月日累计课时2课时NO：03班级周次时间节次2情境名称（章节、单元或项目名称）Unit7PublicRelations教学任务（课题名称）Grammar(inversions)ListeningandspeakingWriting(productdescription)Mini-PediaofChineseCulture(Rites/SocialNorms)课时分配2periods(90minutes)教学目的TomastertherulesofinversionsTolearnsomelisteningstrategiesfordetailsaswellasgeneralinformationTomasterthewritingrulesforproductdescriptionTounderstandtheChinesecultureofRites教学目标知识目标能力目标素质目标（含课程思政目标）TomastertherulesofinversionsTomasterthewritingskillsforproductdescriptionTounderstandtheChinesecultureofRitesTohavesomepragmaticabilityTohavetheabilitytospreadChinesecultureinEnglish树立规则意识树立文化自信重点难点教学重点：TolearnsomelisteningstrategiesfordetailsaswellasmainideaTomasterthewritingskillsforproductdescription教学难点：TounderstandviewsonRites难点化解：Towatchthevideoandthenreadsomeclassicsentences教学环境MultimediaClassroom教学用具MultimediaEquipment参考资料教学模式FlippedClassroom教学手段MultimediaEquipment教学内容（描述）教学设计ContentAnalysisGrammar:Structuresinvolvinginversionsareusedinformallanguagetocreateemphasis.InEnglishgrammar,inversionisareversalofnormalwordorder,especiallytheplacementofaverbaheadofthesubject(subject-verbinversion).Therhetoricaltermforinversionishyperbaton.Alsocalledstylisticinversionandlocativeinversion.QuestionsinEnglishareusuallycharacterizedbyaninversionofthesubjectandthefirstverbintheverbphrase.Writing:WhatIsaWell-WrittenProductDescription?Theproductdescriptiongivesyouinformation,suchaswhattheproductisandwhatitdoes.Thegoaloftheproductdescriptionistoencourageyoutopurchaseit.Thebest-sellingitemsoftenhavethemostdetailedproductdescriptions.Aproductdescriptionshouldincludeinformationabouttheproduct'sfeatures,benefitstothebuyer,andanyproblemsthatitsolves.WhatIsthePurposeoftheProductDescription?Themaingoaloftheproductdescriptionistoprovideinterestedbuyerswithadditionalinformationabouttheproduct.Awell-writtenproductdescriptionwillcompelthebuyertopurchasenow.Aproductdescriptionthatdoesnotincludenecessaryinformationcancausetheitemtonotsell.HowtoWriteaProductDescriptionThatSellsManysellerswonderwhattypeofinformationtoincludeintheproductdescriptionsothatitencouragespotentialcustomerstopurchase.Thesetipsmightassistyouincreatinganeffectiveproductdescriptionthatsells:FocusOnYourIdealBuyerHavingtoolargeofatargetmarketcanmakeitdifficulttonarrowinonthetypeofinformationthatyourbuyeristhemostinterestedin.Theproductdescriptionshouldspeakdirectlytoyouridealbuyer.Writetoyouridealbuyerasifyouarehavingadirectconversationwiththem.Askquestionssuchas:Whattypeoflanguagedotheyuse?Whatproblemsaretheyattemptingtosolve?Whatdetailsofaproductaretheymostinterestedin?Listening:Theabilitytoaccuratelyreceiveaswellasinterpretmessagesduringaprocessofcommunicationisknownaslistening.Listeningskillsholdthekeytoeffectivecommunication.Concentrationalongwiththeuseofothersensesandnotmerelyhearingthewordsthatarespokeniseffectivelisteningskills.Ifyoudonothavetheabilitytolisteneffectively,themessageswillbemisunderstoodeasilyandtheprocessofcommunicationwillbreakdown,makingthesenderfeelfrustrated.Thus,thecommunicationskillthatyoushouldmasterislisteningskills.ChineseCulture:Li(Rites/SocialNorms)Li(礼,禮,lǐ)isaclassicalChinesewordwhichiscommonlyusedinChinesephilosophy,particularlywithinConfucianism.Lidoesnotencompassadefinitiveobjectbutratherasomewhatabstractideaand,assuch,istranslatedinanumberofdifferentways.Wing-tsitChanexplainsthatlioriginallymeant“areligioussacrifice,”buthascometomeanceremony,ritual,decorum,rulesofpropriety,goodform,goodcustom,etc.,andhasevenbeenequatedwithNaturallaw.”InChinesecosmology,humanagencyparticipatesintheorderingoftheuniversebyLi(‘rites’).ThereareseveralChinesedefinitionsofarite,oneofthemostcommondefinitionsisthatittransformstheinvisibletovisible;throughtheperformanceofritesatappropriateoccasions,humansmakevisibletheunderlyingorder.Performingthecorrectritualfocuses,links,orders,andmovesthesocial,whichisthehumanrealm,incorrespondencewiththeterrestrialandcelestialrealmstokeepallthreeinharmony.2. StudentsAnalysisSkillsBaseAnalysisStudentshaveacertainlanguagefoundationinseniorhighschool,buttherearegreatdifferencesinEnglishlearninginclass.LearningcharacteristicsAnalysisMoststudentsareeasytoacceptsound,pictureandvideoresourcesandarewillingtoacceptnewtechnologies,butarelackingofawarenessofindependentlearningaswellaslearningstrategies.LearningAbilityAnalysisStudents'Englishlearningabilityshouldberelativelyweak.Teachersshouldhelpstuden