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InternationalMarketing,18e(Cateora)
Chapter8DevelopingaGlobalVisionthroughMarketingResearch
1)Inthecontextofproblemdefinitionininternationalmarketingresearch,theenvironmentswithinwhichtheresearchtoolsareappliedareoftendifferentinforeignmarkets.
2)Themarketingresearchprocessshouldbeginwiththedeterminationofthesourcesofinformationtofulfilltheresearchobjectives.
3)Datathathasalreadybeencollectedbysomeotheragencyareknownassecondarydata.
4)Commercialsources,tradeassociations,managementgroups,andstateandlocalgovernmentsaregoodsourcesofprimarydataforaresearcher.
5)Oneofthereliabilityproblemsfacedbyamarketingresearcherwhoseekstodosecondaryresearchinaforeignmarketisthatofficialstatisticsaresometimestoooptimistic.
6)Lessdevelopedcountriesareparticularlypronetobeingbothoverlyoptimisticandunreliableinreportingrelevanteconomicdataabouttheircountries.
7)Checkingtheconsistencyofonesetofsecondarydatawithothervaliddataisnotaneffectivewayofjudgingvalidity.
8)Datacollectedspecificallyforaparticularresearchprojectathandisknownassecondarydata.
9)Inquantitativeresearch,ifquestionsareasked,theyarealmostalwaysopen-endedorin-depth.
10)Themostoftenusedformofqualitativequestioningisthesurveyquestionnairethatcontainsquestionswithasetofchoicesfromwhichrespondentsselecttheirresponses.
11)Quantitativeresearchishelpfulinrevealingtheimpactofsocioculturalfactorsonbehaviorpatternsandindevelopingresearchhypothesesthatcanbetestedinsubsequentstudies.
12)Ifsecondarydatasourcesdon'tansweraresearcher'squestionsadequately,primarydatashouldbecollected.
13)Whenrespondentsareabletorecognizetheusefulnessandvalueofaproductorconcept,theywillbebetterabletoexpresstheirattitudesandopinions.
14)Mostproblemsincollectingprimarydataininternationalmarketingresearchstemfromtheexcessivecostofprimaryresearchinthesemarkets.
15)Completionratesonquestionnairescanbehamperedbyaculturethatplacesahighervalueonprivacy.
16)Samplingcannotbeusedifthereisalackofsocialandeconomicinformation.
17)Ininternationalmarketing,thegreatestprobleminsamplingstemsfromthelackofadequatedemographicdataandavailablelistsfromwhichtodrawmeaningfulsamples.
18)Themostuniversalsurveyresearchprobleminforeigncountriesisfearofgovernmentreprisal.
19)Theparallelmethodoftranslationistypicallyinaccuratebecauseofcommonlyusedidiomsinbothlanguagesinvolvedinthetranslation.
20)Areviewofthedifferentapproachestomulticountryresearchsuggeststhattheidealapproachistohavelocalresearchersineachcountry,withclosecoordinationandnetworkingbetweentheclientcompanyandthelocalresearchcompanies.
21)WhenSophiacreatedherquestionnaireonParisfashions,shecreateditinEnglish,thenitwentthroughasuccessiveprocessoftranslationintoFrenchandretranslationintoEnglish,eachtimebyadifferenttranslator.ThisprocesscontinuestoberepeateduntilanEnglishversioncanbetranslatedintoFrenchbyadifferenttranslator,intothesameEnglish.Thisprocessisknownasdecentering.
22)BusinesspeopleinJapantendtorespondtomailsurveysatahigherratethanbusinesspeopleintheU.S.
23)ObservationalresearchontheInternettypicallyexcludesmonitoringofchatrooms,blogs,andpersonalwebsitestoassessconsumers'opinionsaboutproductsandservicesforprivacyreasons.
24)EasyaccessibilityofvolumesofsecondarydataisthebiggestadvantagetheInternetnowprovidestointernationalmarketingresearchers.
25)Twomethodsofforecastingdemandareparticularlysuitableforinternationalmarketers:probabilisticforecastingandreference-classforecasting.
26)Asamarketingresearcherforhiscompany,Rashidwastaskedwithdeterminingthemarketsizeandgrowthrateofthecompany'snewtargetmarketinaforeigncountry.Hepolledthesalesmanagerforasimilarcompanyinthecountry,gatheredinformationfromgovernmentsources,andtalkedtohisdomesticmanager.Rashidwasusingtriangulationtohelpforecastdemand.
27)Itishelpfulforaforeignmarketresearchertohaveaskepticalattitudeinhandlingbothprimaryandsecondarydata.
28)Centralizationofthemarketingresearchfunctionintheparentcountryensuresthatthefieldpersonnelandresidentmanagersintheforeigncountryhavemoreintimateknowledgeofthesubtletiesofthemarket.
29)Theidealapproachtomulticountrymarketingresearchistohavelocalresearchersineachcountry,withclosecoordinationandnetworkingbetweentheclientcompanyandthelocalresearchcompanies.
30)InJapan,thepublic,face-savingtruthisreferredtoashonne.
31)________istraditionallydefinedasthesystematicgathering,recording,andanalyzingofdatatoprovideinformationusefultomarketingdecisionmaking.
A)Marketingreach
B)Marketskimming
C)Marketingresearch
D)Marketingexposure
E)Targetmarketing
32)UnisysCorporation'sinternationalmarketingresearchcallsforcollectingandassessingvarioustypesofinformation.WhichofthefollowingtypesofinformationisUnisysCorporationmostlikelytobeinterestedinifitgathersinformationrelatedtoprofitabilityforthedivision'sproducts,inflation,businesscycletrends,andthelike?
A)economicanddemographicdata
B)cultural,sociological,andpoliticalclimate
C)overviewofmarketconditions
D)summaryofthetechnologicalenvironment
E)competitivesituation
33)WhichtypeofinformationisUnisysCorporationmostlikelytobeinterestedinifitgathersinformationrelatedtoecology,safety,andleisuretimeandtheirpotentialimpactsonthedivision'sbusiness?
A)economicanddemographicdata
B)cultural,sociological,andpoliticalclimate
C)overviewofmarketconditions
D)summaryofthetechnologicalenvironment
E)competitivesituation
34)WhichtypeofinformationisUnisysCorporationmostlikelytobeinterestedinifitconductsageneralnoneconomicreviewofconditionsaffectingthedivision'sbusiness,suchasecologyandleisuretime?
A)monetaryanddemographicdata
B)cultural,sociological,andpoliticalclimate
C)overviewofmarketconditions
D)summaryofthetechnologicalenvironment
E)competitivesituation
35)Whatshouldanorganizationdoonceithasdeterminedthesourcesofinformationtofulfillthemarketingresearchobjectives?
A)Gathertherelevantdatafromsecondaryorprimarysources,orboth.
B)Analyze,interpret,andsummarizetheinformationgathered.
C)Considerthecostsandbenefitsoftheresearcheffort.
D)Effectivelycommunicatetheresultstodecisionmakers.
E)Conductsurveysandin-depthinterviewswiththerespondents.
36)BessiehasdecidedtopursueamarketingresearchefforttoacquireinformationbeforehercompanymakesastrategicrelocationmovetotheWestCoast.WhatwouldbethefirststepthatBessie(andthemarketingresearchers)shouldtakeassheembarksontheresearcheffort?
A)Definetheresearchproblemandestablishresearchobjectives.
B)Analyze,interpret,andsummarizetheresults.
C)Determinethesourcesofinformationtofulfilltheresearchobjectives.
D)Considerthecostsandbenefitsoftheresearcheffort.
E)Gatherrelevantdatafromsecondaryorprimarysources,orboth.
37)Whatisthefirststepofthemarketingresearchprocess?
A)determiningthesourcesofinformationtofulfilltheresearchobjectives
B)analyzing,interpreting,andsummarizingtheresults
C)definingtheresearchproblemandestablishingresearchobjectives
D)consideringthecostsandbenefitsoftheresearcheffort
E)gatheringtherelevantdatafromsecondaryorprimarysources,orboth
38)HalandhisteamhaveundertakenamarketingresearchstudytohelphiscompanyexpandintheeasternEuropeanregion.WhichmarketingresearchstepismostlikelytobethelaststepinHal'sresearcheffort?
A)definingtheresearchproblemandestablishingresearchobjectives
B)analyzing,interpreting,andsummarizingtheresults
C)effectivelycommunicatingtheresultstothedecisionmakers
D)consideringthecostsandbenefitsoftheresearcheffort
E)gatheringtherelevantdatafromsecondaryorprimarysources,orboth
39)NatalieisreadinggovernmentreportsontheeconomyofMoroccososhecanmakeareporttohermanagerabouttheviabilityofopeningabranchofhercompanythere.WhichstepinthemarketingresearchprocessisNatalieconducting?
A)definingtheresearchproblemandestablishresearchobjectives
B)communicatingtheresultstodecisionmakers
C)analyzing,interpreting,andsummarizingtheresults
D)consideringthecostsandbenefitsoftheresearcheffort
E)gatheringtherelevantdatafromsecondaryorprimarysources,orboth
40)Oncearesearcherhasdefinedtheresearchproblemandestablishedresearchobjectives,theresearchershould
A)effectivelycommunicatetheproblemandobjectivestodecisionmakers.
B)analyze,interpret,andsummarizetheresults.
C)determinethesourcesofinformationtofulfilltheresearchobjectives.
D)assessthesuitabilityofavailablestatisticalmethodsforanalyzingthedata.
E)evaluatethecostandbenefitsoftheresearcheffort.
41)Marcohasdecidedtouseinformationcollectedbyotherresearchersinhisupcomingresearchprojectonculturaltrends.Thisisanexampleofusinga________datasource.
A)first-hand
B)secondary
C)primary
D)direct
E)personal
42)Inthecontextofsourcesofdata,commercialsources,tradeassociations,managementgroups,andstateandlocalgovernmentsareexamplesof________data.
A)first-hand
B)secondary
C)primary
D)personal
E)direct
43)Whichstatementistrueaboutthereliabilityofsecondarydatawhileconductingmarketresearch?
A)Thedatainlessdevelopedcountriesareparticularlypronetobeinglesspositiveinnaturewhenreportedbythesecountries.
B)Reliabilityofdataremainsunaffectedbytheprevailingtaxstructuresincountries.
C)Officialstatisticsaresometimestoooptimistic,reflectingnationalprideratherthanpracticalreality.
D)Economicdataaboutlessdevelopedcountriesaremorereliablewhenreportedbythesecountries.
E)Willfulerrorsinthereportingofmarketingdataarepredominantlyabsentinmostindustrializedcountries.
44)NexttotheUnitedStates,whichcountryhasthebestquantityandqualityofmarketing-relateddataavailable?
A)Brazil
B)Australia
C)China
D)Japan
E)Kenya
45)MaureenleadstheinternationalmarketingdepartmentofMayfone,asmartphonemanufacturer.MayfonehasrecentlydecidedtoexpanditspresenceinEcuador.Aspartofthemarketingresearcheffort,MaureenhasdecidedtousedataoncompetitorsprovidedbyindependentmarketresearchagencieslocatedinEcuador.Inthecontextofassimilatingsecondarydata,whichofthefollowingproblemsisMaureenmostlikelytoface?
A)definingtheresearchproblem
B)communicatingtheresults
C)comparabilityofdata
D)storageofdata
E)willingnesstorespond
46)Whatismostlikelyaproblemassociatedwiththeuseofsecondarydata?
A)definingtheresearchproblem
B)abilitytocommunicateopinions
C)reliabilityofdata
D)storageofdata
E)willingnesstorespond
47)Whatquestionshouldamarketingresearcheraskwhentryingtoestablishthereliabilityofsecondarydatasourcesintheinternationalarena?
A)Howmuchdothedatacost?
B)Whatlanguageisusedintheparentcountry?
C)Howlongdidittaketocompletethesurveyinquestion?
D)Whocollectedthedata?
E)Whattypeofsurveywasusedduringthedatacollectionprocess?
48)________datareferstothedatathatarecollectedspecificallyfortheparticularresearchprojectathandwhenresearchquestionsarestillunansweredafterseekingallreasonablesecondarydatasources.
A)Derived
B)Primary
C)Referential
D)Syndicated
E)Cohort
49)Whatisoneofthetwobasictypesintowhichmarketingresearchmethodscanbegrouped?
A)analyticalresearch
B)qualitativeresearch
C)descriptiveresearch
D)deductiveresearch
E)exploratoryresearch
50)In________,usuallyalargenumberofrespondentsareaskedtoreply,eitherverballyorinwriting,tostructuredquestionsusingaspecificresponseformatortoselectaresponsefromasetofchoices.
A)quantitativeresearch
B)afocusgroupinterview
C)descriptiveresearch
D)anin-depthinterview
E)explanatoryresearch
51)Beforelaunchingitslatestlineofenvironment-friendlyandchild-friendlywoodentoys,atoymanufacturergavesamplesofthesetoystoalargeandculturallydiversesetoffamilies.Itthenconductedasurveyinwhichtheparentswereaskedtoratethetoysonastep-wisescaleof"notsatisfied"to"extremelypleased."Thisresearchismostlikelyanexampleof________research.
A)quantitative
B)longitudinal
C)descriptive
D)qualitative
E)explanatory
52)Beforelaunchingitslatestlineofhealthdrinks,abeveragemanufacturerprovidedfreesamplesofthehealthdrinkstofamilies.Itthenconductedasurveywithmostlyopen-endedquestionsinwhichtheparticipantswereaskedabouttheirfirstimpressionsaboutthedrinks.Thisisanexampleof________research.
A)qualitative
B)analytical
C)quantitative
D)laboratory
E)statistical
53)Whichstatementistrueaboutqualitativeresearch?
A)Itprovidesamarketerwithresponsesthatcanbepresentedwithpreciseestimations.
B)Itincludesrecordingconsumers'firstimpressionsaboutproducts.
C)Itusuallyinvolvesaskingrespondentstoselectaresponsefromasetofchoices.
D)Datafromqualitativeresearchcanbeeasilysummarizedinpercentages,averages,orotherstatistics.
E)Itisgenerallyassociatedwithsurveyresearchthatinvolvesyes/noquestions.
54)Qualitativeresearchstudies
A)responsesthatcanbepresentedwithpreciseestimations.
B)thedynamicinterplayofpeoples'feelingsandideas.
C)respondentswhoareaskedtoselectaresponsefromasetofchoices.
D)datathatcanbesummarizedinpercentages,averages,orotherstatistics.
E)surveyresearchthatinvolvesyes/noquestions.
55)Whichstatementistrueaboutquantitativeresearch?
A)Itincludesdirectobservationofconsumersinchoiceorproductusagesituations.
B)Itstudiesthedynamicinterplaybetweenpeoples'feelingsandtheirresultingactions.
C)Itisgenerallyassociatedwithsurveyresearchthatinvolvesyes/noquestions.
D)Itincludesrecordingconsumers'firstimpressionsaboutproducts.
E)Italmostalwaysusesopen-endedorin-depthandunstructuredresponses.
56)Sarahaskstherespondentsinaresearchstudyaseriesofopen-endedquestionsabouttherespondents'feelingsandthoughtsonthesubjectofchildlabor.Sarahisconducting________research.
A)statistical
B)qualitative
C)tertiary
D)quantitative
E)numerical
57)Intheinternationalarena,thegreatestprobleminsamplingstemsfromthe
A)lackofadequatedemographicdatafromwhichmeaningfulsamplescanbedrawn.
B)lackofexpertiseindesigningsamplinglayoutsforanondomesticmarket.
C)higherprobabilityofforeigngovernmentinterventioninthesamplingprocess.
D)inabilityofinternationalmarketresearcherstospeakforeignlanguages.
E)difficultyindeterminingsamplesizesuitablefortherelevantforeignmarket.
58)Inmanyruralareas,therearenostreetmaps,somestreetsarenotidentified,andsomehousesarenotnumbered.Whichofthefollowingaspectsofmarketresearchisthissituationmostlikelytodirectlyaffect?
A)productenhancementanalysis
B)inventoryanalysis
C)theoptimizationprocess
D)thesamplingprocess
E)thedecentralizationprocess
59)Themostuniversalsurveyresearchprobleminforeigncountriesisthe________barrier.
A)technological
B)legal
C)cultural
D)literacy
E)language
60)Atoymanufacturerconductedasurveytoestimatethemarketdemandforitsspecializedwood-basedtoysinaforeigncountry.Forthesurvey,itinterviewedallthefamiliesinfourruraltownsofthatcountrybutitdidnothavesufficientinformationtomakethedistinctionbetweenthosewithchildrenandthosewithoutchildren.Themarketdemandforecastbasedonthissurveyfailedtomatchtheactualdemandforthetoys.Whichofthefollowingisthemostlikelyreasonforthisfailure?
A)difficultyindefiningtheresearchobjective
B)unwillingnessoftherespondentstoreplytosurveyquestions
C)difficultyintranslatingtheresponses
D)inappropriatesampleselectionduetolackofadequatedemographicdata
E)lackofappropriatemethodsforanalyzingthedata
61)Backtranslationsmaynotalwaysensureanaccuratetranslationbecauseofcommonlyusedidiomsinbothlanguages.Whichtypeoftranslationisusedtoovercomethisproblem?
A)serialtranslation
B)centering
C)lineartranslation
D)complimentarytranslation
E)paralleltranslation
62)Marketersusethreedifferenttechniquestoferretouttranslationerrorsinmarketingresearchquestionnairesaheadoftime.Whatisoneofthesetechniques?
A)simultaneoustranslation
B)serialtranslation
C)backtranslation
D)lineartranslation
E)recentering
63)In________translation,morethantwotranslatorsareusedforthebacktranslation;theresultsarecompared,differencesdiscussed,andthemostappropriatetranslationselected.
A)parallel
B)recentering
C)linear
D)random
E)front
64)Decenteringisahybridof________translation.
A)parallel
B)simultaneous
C)linear
D)random
E)back
65)Lola,alongwithmanyofherfriends,grewupinaverypoorcountryanddidn'tattendschool.Aconsumerproductscompanywantstodomarketingresearchinhercountryandplanstosendoutasurvey.Whatproblemismostlikelytohampertheresearchusingthistool?
A)taboos
B)productfit
C)lackofinterest
D)translation
E)illiteracy
66)AnAmericanmarketingresearchcompanywantedtouseasurveytodetermineifitwasfeasibletobuildshoppingcentersinseveralcountries.Sinceallofthecountriesspokeadifferentlanguage,thecompanyusedtwotranslatorsforeachcountry—onetotranslateitintothenativelanguage,andonetotranslateitbackintoEnglish.Theoriginaldocumentwasrevisedrepeatedlyuntilthetranslatedversionmatcheditinmeaning.Thisdescribestheprocessof
A)decentering.
B)bi-translation.
C)paralleltranslation.
D)centering.
E)reciprocaltranslation.
67)In________translation,aquestionnaireistranslatedfromonelanguagetoanother,andthenasecondpartytranslatesitagainintotheoriginal,andthetwooriginallanguageversionsarecompared.
A)serial
B)parallel
C)back
D)simultaneous
E)complimentary
68)Choishavingdifficultywithhercompany'sadvertisinginJapan.AsarepresentativeofCherryMotors,sheintendstouseAmericancampaignsintheJapanesemarket.Sheissurprisedtolearnthattheslogan"BodybyBass"(thecompanythatmakesexternalstructuresforCherryMotors)looselytranslatedinJapanesemeans"CorpsebyBass."WhichofthefollowingproblemsdidChoexperiencewithhercompany'sadvertisinginthisscenario?
A)impropersyntax
B)impropercolloquialismsorslang
C)impropergrammar
D)improperlocallanguage
E)improperforeignlanguage
69)Inthe________method,successivetranslationandretranslationofaquestionnairetakesplace,eachtimebyadifferenttranslator,andtheversionthatisfinallyusedanditstranslationhaveequallycomprehensiveandequivalentterminologiesinbothlanguages.
A)serialtranslation
B)triangulation
C)lineartranslation
D)netnography
E)decentering
70)Alexandria'sresearchfocusesonconsumersinBrazil,Russia,Canada,andNigeria.Inthiscase,Alexandriaismostlikelyengagedin________research.
A)geographical
B)anthropological
C)psychological
D)sociological
E)multicultural
71)Systematicmonitoringofchatrooms,blogs,andpersonalwebsitestoassessconsumers'opinionsaboutproductsandservicesisknownas
A)tomography.
B)serigraphy.
C)vitreography.
D)netnography.
E)lithography.
72)Bysystematicallymonitoringchatrooms,blogs,andpersonalwebsitestoassessconsumers'opinionsaboutthenewlineofhealthdrinksthathiscompanyhaslaunched,Carlosisengaginginthepracticeof
A)tomography.
B)serigraphy.
C)vitreography.
D)netnography.
E)lithography.
73)WhatisaseverelimitationofusingtheInternetforprimaryresearch?
A)ThedataontheInternetareusuallyoutdated.
B)TheeducationalqualificationsoftherespondentsofsurveysontheInternetcannotbeidentifiedaccurately.
C)SecondarydatacannotbeaccessedontheInternetforconductingresearch.
D)AsampleuniversecomposedsolelyofInternetrespondentsrepresentsapotentialbias.
E)UsingtheInternetforprimaryresearchisthemostexpensivewayofconductingprimaryresearch.
74)Accordingtothetext,todaytherealpoweroftheInternetforinternationalmarketingresearchisthe
A)reductioninthetimerequiredforcompletingprimaryresearch.
B)reductioninthecostofconductingprimaryresearch.
C)increaseinthereliabilityofthesurveysconductedusingtheInternet.
D)abilitytoovercomelegalbarrierstoconductingprimaryresearch.
E)abilitytoeasilyaccessvolumesofsecondarydata.
75)Twomethodsofforecastingdemandareparticularlysuitableforinternationalmarketers.Whatisoneofthesemethods?
A)probabilisticforecasting
B)expertopinion
C)simulation
D)extrapolation
E)scenariobuilding
76)G&P'smarketingresearchdepartmentneededtogetfiguresonmarketsizeandgrowthratesinacompanytheyweretargetingforgrowth.Theyoptedtousegovernmentofficialsandoutsideconsultantsfortheinformation.Thisisamethodknownas
A)probabilisticforecasting.
B)expertopinion.
C)simulation.
D)extrapolation.
E)scenariobuilding.
77)Whatisamethodofdemandforecastingthatbeginsbyestablishingarelationshipbetweentheitemtobeestimatedandameasurablevariable?
A)probabilisticforecasting
B)analogy
C)simulation
D)extrapolation
E)scenariobuilding
78)Thekeyinusingexpertopiniontohelpforecastdemandis________;thatis,comparingestimatesproducedbydifferentsources.
A)indemnification
B)simulation
C)morphing
D)modeling
E)triangulation
79)The________methodforestimatingdemandassumesthatdemandforaproductdevelopsinmuchthesamewayinallcountries,ascomparableeconomicdevelopmentoccursineachcountry.
A)referenceclassforecasting
B)analogy
C)morphing
D)scenariobuilding
E)triangulation
80)AtoymanufacturerhasexcellentsalesfiguresforitstoysincountryA,butinadequatefiguresintheneighboringcountryB.IncountryA,percapitaconsumptionisknowntoincreaseatapredictableratioaspercapitagrossdomesticproduct(GDP)increases.IfpercapitaGDPisknownforcountryB,percapitademandforthetoyscanbeestimatedusingtherelationshipsestablishedincountryA.Whichofthefollowingmethodsofforecastingdoesthisexampleillustrate?
A)probabilisticforecasting
B)referenceclassforecasting
C)expertopinion
D)analogy
E)linearregression
81)Todealwiththeproblemsinanalyzingandinterpretingresearchinformationinaninternationalmarket,amarketingresearchermustpossessthreetalents.Whatisoneofthesetalents?
A)theabilitytoworkwithinassignedbudget
B)creativetalentforadaptingresearchmethods
C)proventalenttouseandapplyadvancedstatistics
D)superiorlogicalabilityandthoroughknowledgeofthelanguageofthehomecountry
E)theabilitytoextrapolatehome-countrydata
82)Whatisadisadvantageofdecentralizedresearchmanagement?
A)Thecontrolhardlyrestsclosertothemarket.
B)Variousinternationallawsrestrictdecentralizedresearch.
C)Fieldpersonnelandresidentmanagerslackintimateknowledgeofthesubtletiesofthemarket.
D)Thereisunwarranteddominanceoflarge-marketstudiesindecisionsaboutglobalstandardization.
E)Decentralizedresearchhashigherprobabilityoftranslationalerrors.
83)Onedisadvantageofdecentralizedresearchmanagementispossibleineffectivecommunicationwith
A)fieldpersonnel.
B)home-officeexecutives.
C)customers.
D)localagencies.
E)residentmanagers.
84)InJapanesecorporateculture,whichactionismostlikelytoconstituteatypicalsignificantimpedimenttoavertingandrespondingtoacrisis?
A)Employeesliketoworkontheirownratherthaninagroup.
B)Negotiationsareavoidedatanycost.
C)Decisionsaregenerallytakenbylowerlevelemployeeswhodirectlydealwiththeproblem.
D)Employeeswhoarelowerinthehierarchyfindithardtoquestiontheirsuperiors.
E)Theprocessofdecisionmakingisextremelycomplexandtimeconsuming.
85)WhatistrueabouttheJapanesecorporateculture?
A)Employeesliketoworkontheirownratherthaninagroup.
B)Negotiationsareavoidedatanycost.
C)Decisionsaregenerallytakenbylowerlevelemployeeswhodirectlydealwiththeproblem.
D)Theproc
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