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目录第一章单元测试第二章单元测试第三章单元测试第四章单元测试第五章单元测试第六章单元测试第七章单元测试第八章单元测试第九章单元测试第十章单元测试第十一章单元测试第十二章单元测试第十三章单元测试第十四章单元测试第十五章单元测试第十六章单元测试第一章单元测试1【判断题】(1分)正确答案:AThedecisionchoosingacareerisveryeasy,youcanjustdowhatyoulike.A.错B.对2【判断题】(1分)正确答案:AYoucanfindasatisfiedjobbylisteningtoyourparentsadvice.A.错B.对3【判断题】(1分)正确答案:BYourpastcanprovideimportantcluestoyourpersonalityandcharacter.A.错B.对4【单选题】(1分)正确答案:A________________jobsinvolveresearchingnewtechnologiesandcreatingproductsincollaborationwithsalesandproductiondivisions,withinsetschedules.A.TechnologiesandresearchB.PlanningC.FinanceD.Sales5【单选题】(1分)正确答案:A_______________aretheexternalfactorsyouneedtoinvestigatewhenyoudoselfevaluation.A.AllotheroptionsarecorrectB.EconomicneedsC.CurrentjobmarketD.Locationpreferencesandfamilyneed第二章单元测试1【判断题】(1分)正确答案:BWhilefunctionalresumeplacesemphasisoncareerprogression,achronologicalresumefocusesonyourabilitiesandskills.A.对B.错2【判断题】(1分)正确答案:BYou’dbetternottousearesumetemplate,youneedtomakeitunique.A.对B.错3【单选题】(1分)正确答案:BThethreeformsofresumeintroductionare_______________.A.characterprofile,careerobjective,andprofessionalintroductionB.qualificationssummary,careerobjective,andprofessionalprofileC.qualificationsintroduction,careerobjective,andcharacterprofileD.qualificationsandaward,careerprofile,andprofessionalprofile4【单选题】(1分)正确答案:CWhengatherinformationonthecompany’sprofileandbackground,youcan_________________.A.readabouttheminthepressB.visittheirwebsite.C.doalltheotheroptions.D.speaktootherswhoeitherworkthereorknowthecompanyquitewell.5.【多选题】(1分)正确答案:BCDTheappropriatebodylanguageduringaninterviewis_____________.A.leanbackalittlebittoshowyourinterestB.smileC.sitorstandupstraightD.makeeyecontact第三章单元测试1【判断题】(1分)正确答案:AAlthoughemployeescanchoosewhentostartandwhentofinishtheirworkinflexitimeschedule,theyhavetoputinthetotalnumberofhoursrequiredbytheemployer.A.对B.错2【判断题】(1分)正确答案:BIfyouworkfromhome,youcandoanythingyoulikeatanytime.A.对B.错3.【多选题】(1分)正确答案:CDUnder______________,thestandardworkweekiscompressedintofewerthanfivedays.A.fewerworkweekB.flexiworkweekC.condensedworkweekD.compressedworkweek4.【多选题】(1分)正确答案:BDThebenefitsofworkingfromhomeforemployeeare________________.A.TheycanretaintrainedstaffwhoneedflexiblearrangementB.ItcanhelppeoplemaintainabetterworklifebalanceandwellbeingC.TheycansavemoneyonofficespaceandreduceofficeoverheadsD.Itcanminimizethestressassociatedwithphysicalcommuting5【单选题】(1分)正确答案:C_________________isanofficeorganizationsystemwhichinvolvesmultipleworkersusingasinglephysicalworkstationorsurfaceduringdifferenttimeperiods.A.FreelanceB.ParttimeworkC.HotdeskingD.Shiftwork第四章单元测试1【判断题】(1分)正确答案:AManagementistoattainorganizationalgoalsinaneffectiveandefficientmanner.A.对B.错2【判断题】(1分)正确答案:BPlanningistheabilitytoinfluencepeopletowardtheachievementofgoals.A.对B.错3【单选题】(1分)正确答案:BWhenamanagerdecideswherehewantsthecompanytobeinthefutureandhowtogetitthere,heisperformingthe__________function.A.organizingB.planningC.leadingD.controlling4【单选题】(1分)正确答案:B_______controlistheheartofanycontrolsystemandincludesdirecting,monitoringandfine-tuningactivitiesastheyoccur.A.On-timeB.ConcurrentC.FeedforwardD.Feedback5【单选题】(1分)正确答案:AWhenamanagerhandlesceremonialandsymbolicactivitiesforthedepartmentororganization,heisperformingthe________role.A.figureheadB.entrepreneurC.spokespersonD.decisional第五章单元测试1【判断题】(1分)正确答案:BOrganizationalstructureindicateshowallthejobresponsibilitiesfittogetherandthedeploymentoforganizationalresources.A.错B.对2【判断题】(1分)正确答案:AAnorganizationalchartshowstheinteractionamongjobpositions,butcan’tshowrelativeranksofitspartsandpositions.A.错B.对3【单选题】(1分)正确答案:C_______structureisorganizedaroundkeyfunctionsordepartments。A.GeographicB.DivisionalC.FunctionalD.Matrix4.【多选题】(1分)正确答案:ABCDThemaintypesoforganizationalstructuresare_____________.A.matrixstructureB.geographicstructureC.divisionalstructureD.functionalstructure5【单选题】(1分)正确答案:B_______structureiscommonlyusedinverylargeorganizationswhenagreatervolumerequiresgreatercoordination.A.FunctionalB.MatrixC.DivisionalD.Geographic第六章单元测试1【判断题】(1分)正确答案:BEmployeebenefitsispayforservicesduringthecourseofemployment.A.对B.错2【判断题】(1分)正确答案:AEmployerscanchoosewhetherornottooffermandatorybenefits.A.错B.对3【单选题】(1分)正确答案:B___________________isadirectformofemployeecompensation,includingsalary,orwage,overtimewage,commission,etc.A.Non-monetarycompensationB.MonetarycompensationC.CompensationpackageD.Benefitspackage4.【多选题】(1分)正确答案:ABCDWhybenefitsareimportantforemployers?A.Benefitshelptoretainenjoyableandrewardingstaff.B.Benefitscankeeptheemployeesengagedandonboardoncetheyworkedinthecompany.C.Benefitscanhelpemployerdifferentiateitsbusinessfromitscompetitors.D.Benefitscanattracttalents.5【判断题】(1分)正确答案:AEmployeesthatarehappyandpositiveatworkaresaidtohavepositiveorhighemployeemorale.A.对B.错第七章单元测试1【判断题】(1分)正确答案:BThe4Csofmarketingisthefoundationoftheideaofmarketingmix.A.对B.错2【判断题】(1分)正确答案:BStatisticsanddetailsabouttheproductandthemarkethelpmakeagoodproductpresentation.A.错B.对3【单选题】(1分)正确答案:BIntheintroductionphaseofproductlifecycle,companymayhave_____salesvolume.A.hugeB.smallC.mediumD.big4【单选题】(1分)正确答案:ATomeetthepricingobjectiveofmaximizingprofitmargin,_____pricingstrategiesisoftenemployed.A.skimmingB.psychologicalC.penetrationD.lossleader5.【多选题】(1分)正确答案:ABCDWhichofthefollowingsarethepossiblesourcesofnew-productideasforacompany?______A.ThesuggestionsfromsuppliersB.ThenewpossibilitiesofferedbytechnologicaladvancesC.TheanalysisofrivalproductsD.Theinvestigationofcustomerneeds第八章单元测试1【判断题】(1分)正确答案:BTheretailerscanpurchasegoodsfrommanufacturerorthroughawholesaler.A.错B.对2【判断题】(1分)正确答案:BSupermarketaself-serviceshopofferingawidevarietyoffoodandhouseholdproducts,organizedintoaisles.A.错B.对3【判断题】(1分)正确答案:BB2BonlineshoppingreferstotheprocessthataconsumersdirectlybuygoodsorservicesfromasellerovertheInternetwithoutanintermediary.A.对B.错4【单选题】(1分)正确答案:D____________________engagedinthesaleofproductsusingmarketingmethodswhichdonotincludeaphysicallocation.A.StoreretailersB.TraditionalstoreretailersC.Brick-andmortarstoreretailerD.Non-storeretailers5.【多选题】(1分)正确答案:ABDThemostcommontypesofnon-storeretailersare____________________.A.vendingmachinesB.onlinestoresC.convenientstoresD.mail-orderretailers第九章单元测试1【判断题】(1分)正确答案:BAdvertisingisacomposednon-personalcommunicationofinformation,paidforbyidentifiedsponsors.A.错B.对2【判断题】(1分)正确答案:ATheexampleofCannonadvertisementthatdisplaysconsumersitsspecification,featuresandsoonillustratesthefunctionofadvertisingthatitprovidesproductandbrandinformation.A.对B.错3【单选题】(1分)正确答案:D______includesmessagesdirectedatretailers,wholesalers,anddistributors,aswellasindustrialpurchasersandprofessionalsuchaslawyersandphysicians.A.DirectionaladvertisingB.PublicserviceadvertisingC.InstitutionaladvertisingD.Business-to-businessadvertising4【单选题】(1分)正确答案:DWhenconsumersaredissatisfiedwiththeircurrentproduct,despiteoftheestablishedhabit,advertising______.A.doesnotinfluencetheconsumerasfarastoswitchbrand.B.offerconsumerspecificbenefitstoswitchbrandC.demandstheconsumertoswitchbrandD.givestheconsumerreasonstoswitchbrand.5.【多选题】(1分)正确答案:ACDAdvertisingprovidesremindersandreinforcementthatitconstantlyremindtheconsumeraboutthe______oftheproducts.A.nameB.priceC.benefitsD.A.HenryFordB.DaVinceC.JohnGougeD.LucaPacioli2【单选题】(1分)正确答案:AYourcompanypurchasedoncreditartequipmentfromGreg’sEquipmentCompanyfor$3,900.Thetransactionwillberecordedas:A.Dr.ArtEquipment$3,900Cr.AccountsPayable$3,900B.Dr.ArtEquipment$3,900Cr.Cash$3,900C.Dr.Cash$3,900Cr.ArtEquipment$3,900D.Dr.AccountsPayable$3,900Cr.ArtEquipment$3,9003【判断题】(1分)正确答案:BTherecordingrulesofamanualaccountingsystemaredifferentfromthatofacomputerizedone.A.对B.错4【单选题】(1分)正确答案:BInafirm,ifthenetsalesare200milliondollars,thecostofgoodssoldis50milliondollars,whatisthegrossprofit?A.300milliondollarsB.150milliondollarsC.350milliondollarsD.250milliondollars5【判断题】(1分)正确答案:AAhighdegreeofliquiditycanenhancethefirm’ssafety,butanexcessivedegreeofliquiditycanreducethefirm’sreturn.A.对B.错第十一章单元测试1【单选题】(1分)正确答案:AWhydowemeanthatasuccessfulandpleasantbusinesstraveldependsonadequatepreparations?A.getyourgoalsattainableB.makeyourlifemuchbetterC.getyourtravelenjoyableD.makeyourbusinessexpand2【单选题】(1分)正确答案:DAccordingtothedialogue,howdoweaskfor“amuchbetterroom”whenwedealwithcheck-in?A.standardroomB.KingsizeroomC.aroomwithfrontviewD.deluxeroom3【判断题】(1分)正确答案:BInmodernsociety,foreigncurrencyisthenecessarityinbusinesspreparations.A.对B.错4【判断题】(1分)正确答案:BAsforbusinesstravelers,theappropriatemedicalandtravelinsurancethatextendsintothecountriesofdestinationisofgreatimportance.A.错B.对5【判断题】(1分)正确答案:BIfweuseelectronicticket,wedon’thavetoproducephotoidentification.A.对B.错第十二章单元测试1【单选题】(1分)正确答案:CInaccordancewiththeclass,whichofthefollowingtheNOTthebenefitoftheemployeetraininganddevelopment?A.IncreasedproductivityB.higherstaffretentionrateC.resourceusageD.Improvedqualityofwork2【判断题】(1分)正确答案:BInaccordancewiththeclass,Traininginvolvesanexpertworkingwithlearnerstotransfertothemcertainareasofknowledgeorskillstoimproveintheircurrentjobs.A.错B.对3【判断题】(1分)正确答案:AAccordingtotheclass,methodsoftrainingcanbedividedintocognitiveandbehavioralmethods.A.错B.对4【判断题】(1分)正确答案:ADemonstraterelationshipsamongconceptsarenotbelongingtothecognitivemethods.A.错B.对5【判断题】(1分)正确答案:ASimulationexercisesarenotthemethodofoff-the-jobtraining.A.错B.对第十三章单元测试1【判断题】(1分)正确答案:BNewemployeeorientationoftenincludesanintroductiontoeachdepartmentinthecompanybutanewemployeedoesnotmeetsenioremployeesintheprocess.A.对B.错2【判断题】(1分)正确答案:BPerformanceappraisalisonlyusedtomakedecisionsrelatedtomeritpayincreases.A.对B.错3【判断题】(1分)正确答案:BWalmartusesamicro-tailoredappraisalsystemtoanalyzesindividualandteamperformancelevels.A.错B.对4【单选题】(1分)正确答案:DInthecolumnof“Comments”oftheappraisalformtheappraisermayjotdowntheemployee’s______.A.knowledgeB.qualityC.productivityD.goodorpoorbehavior5.【多选题】(1分)正确答案:ABCPerformanceappraisalprovidesaformalsystemthroughwhichthesupervisor______.A.makesplanstoremedydeficienciesB.makesplanstoreinforcestrengthsC.acquiresaclearpictureofthesubordinate’spresentperformanceD.punishtheemployee第十四章单元测试1【判断题】(1分)正确答案:BForthereasonofselfishnessandpersonalgain,peoplemakedecisionsbasedonthepunishmentorrewardtheyreceivedforpreviousdecisions.A.错B.对2【判断题】(1分)正确答案:BPhilanthropicinitiativesarenowlinkedtothecompany’sprofit-makingstrategies.A.错B.对3【单选题】(1分)正确答案:BPeopleoftenactunethicallytopressuresupplierstolowerpricesbelowmarketA.conflictswithpersonalB.profitpressuresC.culturaldifferencesD.selfishness4【单选题】(1分)正确答案:AIntheearly20thcentury,theconceptof“corporatesocialresponsibility”wasproposedbysome______.A.WesternscholarsB.EasternintellectualsC.EasternscholarsD.Westernintellectuals5.【多选题】(1分)正确答案:ABCDGenerallyspeaking,corporateresponsibilityinvolves______.A.environmentB.laborstandardsC.humanrightsD.contributiontothesociety第十五章单元测试1【判断题】(1分)正确答案:ASomecompanieshaveateam-basedculturewithemployeeparticipationonalllevels,whileothershaveamoretraditionalandformalmanagementstyle.A.对B.错2【判断题】(1分)正确答案:BIfanemployeepreferstoworkindependently,butworksforacompanythatemp

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