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InsurancePractice
GlobalInsuranceReport2025:
Thepursuitofgrowth
November2024
Thispublicationisnotintendedtobeusedasthebasisfortradinginthesharesof
anycompanyorforundertakinganyother
complexorsignificantfinancialtransactionwithoutconsultingappropriateprofessionaladvisers.
NopartofthispublicationmaybecopiedorredistributedinanyformwithoutthepriorwrittenconsentofMcKinsey&Company.
Copyright©2024McKinsey&Company.Allrightsreserved.
Coverimage:©EugeneMymrin/GettyImagesAllinteriorimages:@GettyImages
GlobalInsuranceReport2025:Thepursuitofgrowth
Findingprofitablegrowthisanimperativefortheworld’spersonalandcommercialpropertyand
casualtyinsurers,whilelifecarriersmustadjusttochangingconsumerneeds.
Foranindustryfocusedonmitigatingriskandprovidingprotection,theworld’sinsurersareenduringa
particularlyvolatileage.Themacroeconomicpictureismixed,withinflationstubbornlyhighandinterest
ratesuncertain.Consumerconfidenceremainsshaky,eventhoughtheeconomicgrowthcycleappearstohavebottomedout.Geopoliticalinstabilityremainsaperceivedthreattoglobalgrowth,andtradepatternsareshiftingamidsignsofprotectionism.
YetMcKinsey’sGlobalInsuranceReport2025—publishedinthreechapterscoveringpersonallinesP&C,commercialP&C,andlife—findssignificantgroundforoptimism.Inofferinggranularinsightsandclear
recommendationsforhowleadinginsurerscandriveperformance,thereportsidentifyopportunitiesforcapturingprofitablegrowthastheynavigatethisshiftinglandscape.
PersonalP&C:Opportunitiesamidchallenges
Whilepersonallines(P&C)insurancepremiumsgrewby9.5percentin2022–23to$1.1trillion—outpacingnominalglobalGDPbyhalfapercentagepoint1—grosswrittenpremiumsasashareofnominalGDP
remainedbelowprepandemiclevelsandthecoveragegapbetweenmatureandemergingeconomies
widened.Industrygrowthindevelopedmarketswaslargelydrivenbyrateincreases,indicatinglimited
expansionintonewrisks,whileinsuranceaffordabilityemergedasasignificanttopicinsomemarkets
includingtheUnitedStatesbecauseofrisingunderlyingassetprices,thecostofrepairsandfrequencyofdamage(especiallyinareasexposedtophysicalrisk),andrisingreinsurancecosts.
Amidthesechallenges,weseeachanceforcarrierstoinnovate,expandcoverage,andincreasethe
industry’srelevance.SeveraleconomiesinLatinAmericaandAsiaarepotentialpocketsofgrowthandmayentereconomicconditionsthatwillenablegreaterinsurancecoverageandrelevance.Theagingglobal
populationandevolvingcustomerpurchasingpatternspresentopportunitiesforcarrierstorethinktheir
capabilitiesandofferings.Distributionisgettingclosertothecustomerasplayersembedthepurchaseofinsuranceintobroaderpurchasesofgoodsandservices.Newmobilitymodelswillforcecarrierstorethinktheirapproachtodistribution,pricing,productdesign,andclaimsprocessing.Amidthecontinuedrise
ofphysicalrisk,carrierswillneedtoinvestinnewcapabilitiestohelpmanage,mitigate,andtransfertheriskrelatedtonaturaldisasters.Last,evolvingtechnology—particularlyAIandgenerativeAI—willenablecarrierstorethinkandinnovatetheend-to-endvaluechain.
1Global2023GDPandpremiumswerecalculatedassumingfixed2022exchangerates(toconvertGDPandpremiumsfromlocalcurrenciestoUSdollars)forthepurposesofmeasuringincreasesininsurancerelevancewithoutanyeffectsfromexchangeratefluctuations;wedothisforbothlocalinsurancepremiumsandGDPbecauseweareinterestedinthelocalshareofpremiumsrelativetoGPD,whichisnotaffectedbycurrencyfluctuations.
GlobalInsuranceReport2025:Thepursuitofgrowthiii
CommercialP&C:Findinggrowthbeyondrateincreases
GlobalcommercialP&Cinsurancelinescontinuedtodeliverstronggrowthdespitemorerecentevidenceofsofteningconditions.Premiumsincreasedbyanaverageof8percentannuallyinthepastfiveyears,
whiletheaveragecombinedratiofortheindustrytrendeddownwardtoanestimated91percentin2023.2Almostallofthisgrowthwasdrivenbyhigherpremiums,andinsurersmustnowfocusonhowtheycaptureconsistent,profitablegrowthamidtheshiftingmarketlandscape.
Althoughwhereinsurersoperateisimportant,themajorityoftheirfinancialperformanceisdrivenbyhow
theyoperate.Thisdynamicappliesacrossbothsoft-andhard-cycleyearsandappliesgenerally,althoughfactorssuchasregionaldifferencesmayleadtoexceptions.3Whileeffectiveportfoliostrategyshouldnot
bedisregarded,executionmattersevenmore,andinsurersshoulddoubledownontheircapabilitiesintheircorelinesofbusinesstoachieveprofitablegrowth.
Life:Embracingachanginglandscape
Ithasbeenayearofunpredictablemixedsignals,uncertainty,andsurprisingupsidesforthelifeand
retirementinsuranceindustry.Whileunexpectedlyresilientmacroeconomicconditionsprovidedtailwinds—globalGDPgrowinginrealterms,4inflationsteadilydecreasing,5andequitymarketsturningpositive6—not
allproductlinesandgeographiesbenefited.Andwhiletherewerebrightspots,theindustryoverallisstrugglingforrelevance.
Yettherearesignificantopportunitiesamidthechallenges.Thelifeinsurancemarketisbeingreshaped
bytheagingglobal“silver”populationofpeopleaged65orolderandtheconcentrationofwealthamong
GenerationX7andretirees.Andwhilechangingsocialnormsandwaysofliving—suchasfewermarriages,
lowerfertilityrates,andmoredual-incomehouseholds—arechallengingthetraditionallifeinsurancemodel,itpresentsanopportunityformoreflexiblepoliciescateringtonontraditionalfamilystructures.
2GlobalInsuranceDatabase,AMBest,June2024;McKinseyGlobalInsurancePools,Marketsdatabase.
3Analysiscalculatesanartificiallyweightedcombinedratiofor24globalcommerciallinesinsurersbasedonindustrybusinesslineweights.Itusesanindustry-weightedbusinesslinemixwhilemaintainingeachinsurer’scombinedratioperformanceinindividualbusinesslines.
Therelativeoutperformanceorunderperformanceoftheseartificiallyweightedcombinedratiosisthencomparedtothatoftherealizedcombinedratios.Thiscomparisonisusedtoassesstheimpactofthe“how”versus“where”toplaydecision.BasedonProDatabase,S&PCapitalIQ,May2024;GlobalInsuranceDatabase,June2024;companyannualreports.
4Worldeconomicoutlook,InternationalMonetaryFund(IMF),April2024.
5Ibid.
6MSCIWorldIndex,MSCI,accessedOctober2024.
7GenerationXisdefinedaspeoplebornfromtheearly1960sto1980.
GlobalInsuranceReport2025:Thepursuitofgrowthiv
Contents
1
2
3
Findingprofitable
Searchingfor
Growthand
personallines
profitablegrowthin
relevanceinlife
growth
commerciallines
andbeyond
1
25
44
GlobalInsuranceReport2025:Thepursuitofgrowthv
GlobalInsurance
Report2025:Findingprofitablepersonal
linesgrowth
Thepersonalpropertyandcasualtyinsuranceindustry
grewin2023,fueledbyrateincreases.Theopportunitynowistoinnovate,expandcoverage,andincreasetheindustry’srelevance.
ThisreportisacollaborativeeffortbyAlexKimura,DenizCultu,ElixabeteLarreaTamayo,
GrierTumasDienstag,andJoséMiguelNovoSánchez,withBernatSerraMontolí,FrancescoMartini,andSebastianKohls,representingviewsfromMcKinsey’sInsurancePractice.
Tableofcontents
Introduction3
ThepersonallinesP&Cindustryopportunity4
Growthhasbeenfueledbyrateincreases,
withlimitedexpansionintonewrisks5
Industryprofitabilityshouldstabilize,
shiftingthefocustoprofitablegrowth7
Insuranceaffordability:Risingcoverage
costsmaybecomemorewidespread7
Scalewinsinautomarkets;homepresents
moregranular,geographicopportunities9
Trendsaffectingpersonallines11
Newmobilitymodelswillforcecarriers
torethinktheirapproach11
Investinginnewcapabilitiestocope
withnaturaldisasters13
Selectemergingmarketsareontheverge
ofexpandingrelevance,creatingopportunities
forgranulargrowth15
Demographicchangespresentopportunities
forinnovationandgrowth17
Distributionischangingtogetcloser
tothecustomerasplayersembedthepurchase
ofinsuranceintobroaderpurchasesofgoodsandservices18
GenAIisfuelingwholesalereimagination
ofthevaluechain19
Nextsteps:Threearchetypestofindandenablegrowth20
Core,at-scaleplayersconcentrated
oninsuringtraditionalcoverage20
Innovatorsexpandingcoveragethrough
specializedproducts20
Targetedplayersdifferentiatedthrough
marketing,distribution,andservicing20
Conclusion24
GlobalInsuranceReport2025:Thepursuitofgrowth2
Introduction
Thepersonallinespropertyandcasualty(P&C)industrywritesaboutaquarteroftheworld’sinsurancepremiums.Itprotectspeopleandtheirlovedoneswherevertheyare,everyday.Yetthatmeansthe
disruptionconsumershavefacedgloballyinrecentyears—fromaglobalpandemictorisingcosts,the
increasingfrequencyandseverityofnaturaldisasters,andthechangingnatureofhowweliveandwork—isalsosharedbytheindustry.Andthatpresentsbothchallengesandopportunities.
Whilethegrowthofpersonallines(P&C)insuranceacceleratedin2023,theindustry’srelevance—measured
bygrosswrittenpremiumsasashareofnominalGDP—remainedbelowprepandemiclevels,andthecoveragegapbetweenmatureandemergingeconomieswidened.Industrygrowthindevelopedmarketswasdriven
largelydrivenbyrateincreases,indicatinglimitedexpansionintonewrisks.Additionally,insuranceaffordabilityhasbecomeasignificantlyrelevanttopic:therisingcostofhomecoverageoutpacedincomegrowthinselectregions,includingtheUnitedStates.Thatisafunctionofunderlyingassetpricesrising,increasingtotal
insurablevalue;thecostofrepairsandfrequencyofdamagerising,especiallyinareasexposedtophysicalrisk;andrisingreinsurancecosts.Becausemanyregionsareexposedtothesameunderlyingdrivers,risingpremiumscouldexpandtootherregions.
However,thesechallengesalsorepresentachanceforcarrierstoinnovate,expandcoverage,andincreasetheindustry’srelevance.Wearepositiveabouttheindustry’soutlookasitpivotstowardsustained,
profitablegrowth.Weseerecentprofitabilitychallengeseasingasinflationstabilizesandcarriersinmanyregionsreachrateadequacy,whilenetinvestmentincomecontinuetorise,supportedbyhigherinterestrates.
Thatisnottosuggestthebigtrendsdisruptingtheindustrywilldisappear;theymayevenintensify.Mobilitytrends—fromelectricvehiclestothepromiseofautonomousvehicles(AVs)—arechangingautoinsuranceandhavethepotentialtodisruptthesector.Naturaldisastersaremorefrequent,severe,andvolatile,
andrisksassociatedwiththemmayexpandthegapbetweenwhatisprotectedandwhatisnot.Atthe
sametime,severaleconomiesinLatinAmericaandAsiaarepotentialpocketsofgrowthbecausetheir
macroeconomicindicatorsareat(orareapproaching)thepointwhereinsurancecoveragecanleapfrog,
giventherighttailwinds.Theagingglobalpopulationandevolvingcustomerpurchasingpatternspresentopportunitiesforcarrierstorethinktheircapabilitiesandofferings,whileevolvingtechnology—particularlyAIandgenerativeAI(genAI)—anddistributioncanbeusedtofurtherspurinnovation.
GlobalInsuranceReport2025:Thepursuitofgrowth3
1
ThepersonallinesP&Cindustryopportunity
PersonalP&Cinsurancerepresentedabout$1.1trillioningrosswrittenpremiumsin2023,aboutaquarteroftheinsuranceindustry’stotalpremiums.1Premiumgrowthof9.5percentin2022–23outpacednominalglobalGDPbyhalfapercentagepoint,2markingareversalfromtheperiodfrom2019to2022,when
premiumsgrewby3.2percentperyearandlaggedbehindGDPby13percentagepointsoverthreeyears.
Thisexpansionwasmainlydrivenbycarrierspushingforrateadequacyafterhighinflationandacceleratedlosstrendsbetween2021and2023.
Yet,evenwithgrowthin2023,therelevance3ofpersonallineshasnotyetreturnedtoprepandemiclevels:personallinesrepresented1.0percentofglobalGDP,comparedwith1.2percentin2019.Inaddition,autoandhomeinsuranceaccountedformorethan93percentofpremiumgrowthin2023(comparedwith
88percentintheperiodfrom2019to2022),highlightinglimitedexpansionintonewrisks.Simultaneously,thegapbetweenmatureandemergingeconomieshaswidened.Whileinmaturemarketspersonallines
premiumsremainedat1.5percentofGDPbetween2019and2023,inemergingeconomies,thatsamesharefellfrom0.7percentin2019to0.5percentin2023,suggestingawideninggapinriskcoverage.
Risingrelevanceinbothmatureandemergingmarketsrepresentsanopportunityforcarriersastheypivottofocusonprofitablegrowth.Wearepositiveabouttheindustry’soutlook:premiumsintheUnitedStates,forexample,areexpectedtogrowby11percentannuallythrough2025ascombinedratiosdecreaseby
morethaneightpercentagepoints.4
Evenwithgrowthin2023,therelevanceofpersonallineshasnotyetreturned
toprepandemiclevels:personallinesrepresented1.0percentofglobalGDP,comparedwith1.2percentin2019.
1Excludinghealth.
2Global2023GDPandpremiumswerecalculatedassumingfixed2022exchangerates(toconvertGDPandpremiumsfromlocalcurrenciestoUSdollars)forthepurposesofmeasuringincreasesininsurancerelevancewithoutanyeffectsfromexchangeratefluctuations;wedothisforbothlocalinsurancepremiumsandGDPbecauseweareinterestedinthelocalshareofpremiumsrelativetoGDP,whichisnotaffectedbycurrencyfluctuations.
3AsmeasuredbygrosswrittenpremiumsasashareofnominalGDP.
4Totalindustryforecast2024Q2,Conning,2024.
GlobalInsuranceReport2025:Thepursuitofgrowth4
Growthhasbeenfueledbyrateincreases,withlimitedexpansionintonewrisks
NorthAmerica,theworld’sbiggestpersonallinesmarket,experiencedthemostgrowthin2023,
expandingby14percentandoutpacingnominalGDPgrowthbyabouteightpercentagepoints.Premiumgrowthwaslargelydrivenbyrateincreases(forexample,ratesintheUSautomarketjumped16percentcomparedtopremiumgrowthof11percent),reflectingcarriers’attemptstorestorepremiumadequacy
afterseveralyearsofchallengedprofitabilityduetoincreasedclaimscosts.Thisindicatesthatcoveredexposureslikelycontracted.
RateincreasesalsodrovepremiumgrowthinothermaturemarketssuchasdevelopedAsiaandWesternEurope.5Examplesincludethegrowthofautoandhomeratesby25and13percent,respectively,intheUnitedKingdom;by5and15percent,respectively,inItaly;andbynearly13percentforbothinAustralia.
Thus,consistentwithNorthAmerica,manyothermaturemarketsdidnotexpandcoveragetonewcustomersornewrisks.
InemergingeconomiesacrossAsia,EasternEurope,LatinAmerica,andtheMiddleEastandAfrica,
personallinesmarketgrowthinthe2022–23periodlaggedbehindGDPbyfivepercentagepoints,and
average2023relevanceremainedbelow0.5percentofGDP—justathirdofthe1.5percentindevelopedeconomies.Somemarketsexperiencedgrowthinrelevance,though:premiumsinMalaysia,SouthAfrica,andThailandoutpacedGDPgrowthbymorethantwopercentagepoints.Similarly,inMexicoandChile,forexample,autopremiumsgrewfasterthanratesbymorethan12percentagepointsin2023.
Finally,growthinproductlinesdiverged.Inmaturemarkets,growthwasprimarilyfueledbyautoandhome.Yetaccidentandliabilitiesgrewfasterthanautoandhomeinsomeregions,suchasaccidentinLatin
AmericaandliabilitiesinemergingAsia(Exhibit1).
InemergingeconomiesacrossAsia,EasternEurope,LatinAmerica,
andtheMiddleEastandAfrica,
personallinesmarketgrowthin
the2022–23periodlaggedbehindGDPbyfivepercentagepoints.
5Throughoutthisreport,NorthAmericaconsistsofCanadaandtheUnitedStates;developedAsiaconsistsofAustralia,HongKongSAR,
Japan,NewZealand,Singapore,SouthKorea,andTaiwanChina;WesternEuropeconsistsofAustria,Belgium,Denmark,Finland,France,
Germany,Greece,Ireland,Italy,Liechtenstein,Luxembourg,theNetherlands,Norway,Portugal,Spain,Sweden,Switzerland,andtheUnitedKingdom;LatinAmericaconsistsofArgentina,Brazil,Chile,Colombia,Mexico,Peru,andTrinidadandTobago;theMiddleEastandAfrica
consistsofBahrain,Egypt,Iran,Jordan,Kenya,Morocco,Nigeria,SaudiArabia,SouthAfrica,Tunisia,Türkiye,andtheUnitedArabEmirates;EasternEuropeconsistsofBulgaria,Croatia,theCzechRepublic,Hungary,Poland,Romania,Russia,Serbia,Slovakia,Slovenia,and
Ukraine;andemergingAsiaconsistsofChina,India,Indonesia,Malaysia,thePhilippines,Thailand,andVietnam.
GlobalInsuranceReport2025:Thepursuitofgrowth
5
Exhibit1
Personallinesgrowthacceleratedin2023,yetthecoveragegapbetweenmatureandemergingeconomieshaswidened.
Globalrevenuesbypersonalpropertyandcasualty(P&C)insuranceproductandregion,¹grossdirectdomesticpremiumswritten(GDDPW),$billion²
2023GDDPW
Diferencebetween2022–23growthin
premiumsandGDPinpercentagepoints(p.p.)
X.X%
Relevancerate(GDDPWasashareofnominalGDP,2023)
PremiumgrowthvsGDP
<0p.p.Between0and1p.p.Between1and7p.p.>7p.p.
Total
market
Motor
Fireandproperty
Liability
Accident
OtherP&C
Total
North
America³
344
8.1
167
7.0
n/a
n/a
3
–0.7
n/a
n/a
514
7.7
1.7%
MatureEmerging
WesternEurope
EasternEurope
EmergingAsia
Latin
America
DevelopedAsia
MiddleEastandAfrica
17
–15.1
63
–0.7
23
–2.7
116
–1.2
124
0.3
19
–9.9
3
–0.3
5
–16.5
19
–2.6
5
4.2
65
1.2
6
–5.6
1
–13.4
6
–1.4
1
2.5
0
3.3
2
–1.7
0
–27.5
2
–6.3
8
2.7
25
–2.1
37
–0.9
3
–16.2
3
–11.3
10
–0.8
1
–11.5
31
–1.2
3
2.6
2
7.4
1
–33.9
26
–14.6
130
–1.1
243
–0.7
139
0.5
31
–2.6
34
–10.8
1.2%
0.5%
0.4%
1.3%
0.7%
0.3%
Total
709
1.0
271
1.8
10
–3.8
81
–4.2
48
–4.1
1,118
0.5
1.0%
Note:Figuresmaynotsumtototals,becauseofrounding.
1NorthAmerica:CanadaandUS;WesternEurope:Austria,Belgium,Denmark,Finland,France,Germany,Greece,Ireland,Italy,Liechtenstein,Luxembourg,Netherlands,Norway,Portugal,Spain,Sweden,Switzerland,andUK;emergingAsia:China,India,Indonesia,Malaysia,Philippines,Thailand,andVietnam;
developedAsia:Australia,HongKongSAR,Japan,NewZealand,Singapore,SouthKorea,andTaiwanChina;LatinAmerica:Argentina,Brazil,Chile,Colombia,Mexico,Peru,andTrinidadandTobago;MiddleEastandAfrica:Bahrain,Egypt,Iran,Jordan,Kenya,Morocco,Nigeria,SouthAfrica,Tunisia,Türkiye,Saudi
Arabia,andUAE;EasternEurope:Bulgaria,Croatia,CzechRepublic,Hungary,Poland,Romania,Russia,Serbia,Slovakia,Slovenia,andUkraine.
2Global2023GDPandpremiumswerecalculatedassumingfixed2022exchangerates(toconvertGDPandpremiumsfromlocalcurrenciestoUSdollars)forthepurposesofmeasuringinsurancerelevance,withoutanyefectsfromexchangerateluctuations;wedothisforbothlocalinsurancepremiumsandGDPbecauseweareinterestedinthelocalshareofpremiumsrelativetoGDP,whichisnotafectedbycurrencyluctuations.
3NorthAmericanliabilityandotherP&Careclassifiedascommerciallines.
Source:OxfordEconomics;McKinseyGlobalInsurancePools;McKinseyValueIntelligencePlatform
McKinsey&Company
GlobalInsuranceReport2025:Thepursuitofgrowth6
Industryprofitabilityshouldstabilize,shiftingthefocustoprofitablegrowth
Combinedratiosdeterioratedformostoftheindustryinthe2022–23periodduetoinflationcoupled
withdelaysinachievingrateadequacy.6Nonetheless,combinedratiosin2024arerecoveringasinflationnormalizesandrateincreasestakehold,pivotingtheindustrytowardprofitable,sustainablegrowth.
Profitabilitychallengeswereacuteacrossmarketsasinflationincreased.Netcombinedratiosgrewbetween2021and2023,mostnotablyintheUnitedKingdom(wherecombinedratios7andinflation
increasedby16percentagepointsand17percent,respectively),theUnitedStates(fivepercentagepointsand12percent,respectively),andAustralia(threepercentagepointsand13percent,respectively).
Withinflationslowingthrough2023,profitabilityhasshownamorepromisingtrajectory.TheaveragelossratiointheUnitedStatesinthefirsthalfof2024was11percentagepointslowerthaninthecomparable
periodayearearlier.Capitalmarketsappeartoexpectthisimprovementtosustain,assuggestedbypersonallines’stockpricesoutperformingthebroaderS&P500inthefirsthalfof2024.8
Insuranceaffordability:Risingcoveragecostsmaybecomemorewidespread
Whileinsurancecostinmanymarketshavebeenstableforthepastfouryearswhenmeasuredbyaveragepremiumperpolicyrelativetodisposablehouseholdincome(Exhibit2),headlinerateincreaseshavemadeinsurancefeelmoreexpensiveformanyconsumers—especiallyinthecontextofpriceincreasesforotheressentials.And,insomemarkets,theperceptionthatinsurancecostshaveincreasedfasterthanincomes
reflectsreality:thecostofUShomeinsurancegrewfrom1.0percentofhouseholdincomein2019to
1.2percentin2023,forexample,whilea0.1-percentage-pointincreasealsooccurredinAustraliahomeinsurance.
Threerelatedeffectsaredrivingupthecostofcoverageinthesemarkets:
—Underlyingassetpriceshaverisenandincreasedtotalinsurablevalue.Medianhomepricesinthe
UnitedStateshaveincreasedby35percentsince2019,forexample,drivinguptotalinsurablevaluewhilehouseholdincomesremainedrelativelyflat.Similarly,housingpricesinAustraliahaveincreased
35percentsince2019.9
—Costofrepairsandfrequencyofdamagehaverisenespeciallyfastinareasincreasinglyexposedto
physicalrisk.InFloridaandCalifornia,forexample,averagehomepremiumsperpolicyhaveincreasedbymorethan31percentsince2019,comparedwitha17percentincreaseacrosstheUnitedStates.
Correlatedly,thesestatesexperiencedsignificantincreasesinphysicalrisk,drivenbynaturaldisasters(moredetailsinthefollowingsection).
—Reinsurancecostshaverisenandtermsandconditionshavebecomestricter,makinginsuringrisk
morecostlyforcarriers.Thisisexemplifiedbythe100percentincreaseinUShomereinsurancepricesbetween2018and2023,makingitmoreexpensiveforcarrierstooffercoverage.
Whileweexpectassetprices(andtotalinsurablevalue)tonormalizerelativetoincome,climatechange
andresultingincreasesinphysicalriskwillcontinuetopressureaffordabilityinselectmarkets.Thishas
thepotentialtoexpandtootherregions.Thechallengefortheindustryistofindwaystocontinueofferingaffordableinsurance.
6Assumescombinedratiosbehavesimilarlyacrosspersonalandcommerciallinesinselectmarketswherecombinedratiosspecifictopersonallinesarenotreported.
7ReferencedchangesinnetcombinedratiointheUnitedKingdomarebetween2021and2022.
8BasedonMcKinseyanalysisofdatafromFactSetandInsuranceInsiderUS.
9“Totalvalueofdwellings,”AustralianBureauofStatistics,September10,2024.
GlobalInsuranceReport2025:Thepursuitofgrowth7
Exhibit2
Afordabilityhasremainedstableglobally,buthomepremiumsasashareofhouseholdincomeincreasedintheUnitedStatesandAustralia.
Averagehomepremiumsasashareofaveragedisposablehouseholdincome,%
1.4
1.2
US
Japan
1.0
0.8
UK
Spain
France
GermanyItaly
0.6
0.4
0.2
0
20192020202120222023
Averageautopremiumsasashareofaveragedisposablehouseholdincome,%
1.4
1.2
US
FranceUK
SpainJapanItaly
AustraliaGermany
1.0
0.8
0.6
0.4
0.2
0
20192020202120222023
2019–23,change,¹percentagepoints
0.20
0
0.10
Australia
–0.05
–0.05
0
0.05
0
2019–23,change,¹percentagepoints
0.05
–0.05
0
–0.10
–0.15
–0.10
0.05
–0.10
Note:2022valuesusedasestimatesfor2023incountriesforwhich2023policycountsarenotyetreported.1Roundedtothenearest0.05percentagepoint.
Source:OxfordEconomicsandrelevantgovernmentpublicationsforeachcountry,accessedJune2024
McKinsey&Company
GlobalInsuranceReport2025:Thepursuitofgrowth8
Scalewinsinautomarkets;homepresentsmoregranular,geographicopportunities
Autoinsurancegloballyrewardsscale,enablingtopcarrierswithineachmarkettocapturethemost
growthandprofits.Thatcontinuedinmostregionsintheperiodfrom2022to2023.Thetopfiveauto
carriersintheUnitedStatescaptured63percentofpremiumgrowthand72percentofpretaxincome,
forexample,reachingabout55percentmarketshare.InAsia,LatinAmerica,andmostofEurope,thetopfivecarriershavesimilarlycapturedthemostgrowthand
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