99.杰克琼斯春夏系列新品推广传播方案

时尚先型Fashion

Pioneer3月营销推广主题TheMarketingThemeofMarch借势双代言人春夏新TVC上线，杰克琼斯春季新品上市热潮，借由#时尚先型#品牌推广主题，打造先人一步的春夏潮流典范，唤醒用户有型有趣的个性穿搭细胞，让每个人都成为春夏季时尚的先行者。Based

on

the

launch

of

J&J

spring

new

product

and

the

double

ambassador

TVC,tobuildupthefashiontrendwiththemarketingtheme#时尚先型#inadvance.Toawaken

the

sense

of

personalized

outfit

and

make

everyone

the

Fashion

Pioneer

in

spring

and

summer.借助新风尚活动与大众关注点，打造热门话题，促进销售购买。Combine

with

the

latest

trend

andthefocusofconsumer,tobuildupthehottopicandacceleratetopurchase明星同款花式种草安利Promotion

of

the

Celebrity

Outfit主打明星款产品，明星搭配时尚类KOL从潮流趋势，春季搭配，时尚单品角度花式种草。Mainlypromotetheheroproductthroughservalangleslikethefashiontrend,the

spring

mix

fit,andfashioncollectionetc.bythefashionKOL.贴热点制造话题效应Build

theTrendCombinewiththe

hottopic盐系暖男该往哪里走？邓伦为你来指路！当深咖活力棒球衫碰撞马卡龙清新套头卫衣，溢出温暖与清新。快来跟邓伦一起#时尚先型#吧！官方发布#照穿就型#长图海报：双代言人春季穿搭教学，让每个人都拥有自己的型Long

picture

poster#照穿就型#：Tutorial

of

Spring

outfit

from

two

ambassador，make

everyone

has

his/herownstyle利用已有代言人素材制作不同标签风格男士的春季穿搭示范，邀请用户选择符合自身风格标签的入口，查看获得邓伦及Mads的穿搭建议及杰克琼斯单品信息。Leverage

the

existed

material

to

generate

the

spring

outfit

with

different

label.Andinvitetheconsumertochoosetheirfavoritelabeltogetthe

information

of

the

latest

J&J

collectionand

the

dressing

advisefromDengandMads.通过放大代言人同款单品，以有趣的动效手法将用户注意力集中在代言人同款产品上，并通过配以不同产品风格所契合的穿搭场景及调性，以单品带穿搭的形式增加产品关注度。Bigger

the

same

porduct

of

celebrity

with

interesting

animation

tomaketheconsumersfocusmoreontheproduct.Andearnmoreimpressionforbothproductthetheoutfitthroughtheproperoccasionforthedifferentstyles.没有件爆款时尚单品，如何跻身时尚圈？邓伦同款高帮一脚蹬袜套鞋，潮流个性双加持，等你一起型趣出格。当然，光有爆款单品但不会搭配，也走不稳在时尚圈闯荡的步子，袜套鞋最佳搭配拍档杰克琼斯男士19新款ins潮流字母拼接半高领套装卫衣和卫裤，让你#时尚先型#官方发布#型趣出格#GIF海报：单品种草，多角度动态展示产品的型Gif

Poster

#型趣出格#：Single

collection

recommendation，Show

the

style

of

thenewproduct

lively#春季造型怎么凹？#How

to

make

your

Spring

Pose？杰克琼斯早春最夯复古牛仔外套春季造型怎么凹？杰克琼斯早春最swag刺绣卫衣春季造型怎么凹？跟着邓伦一起学起来！Get邓伦同款春季最夯牛仔复古外套与最SWAG刺绣卫衣，一抹男友招牌微笑杀！跟着邓伦，一起找找#时尚先型#的感觉！一抹男友招牌微笑杀跟着邓伦一起找找酷酷的#时尚先型#的感觉With

the

boyfriend

SmileFollow

DenglunTo

find

the

Cool

enjoyment

of

#时尚先型#官方平台截取视频素材，制作明星凹造型动图，花式种草春季最吸睛穿搭术Generate

the

making

pose

gif

of

celebrity

from

the

video

material，Give

you

the

secret

of

the

most

attractive

outfit#春眠不觉晓，时尚先型要趁早#贴合舒适的高级材质与面料、立体流线的廓形与剪裁、清爽绝伦的马卡龙色系、简约叠穿的潮流穿法打造春季潮流趋势时尚类KOL解读春季潮流趋势，强势种草杰克琼斯春季明星单品Fashion

KOL

reveal

the

spring

fashion

trend，the

recommend

the

J&J

Spring

hero

product.杰克琼斯春季上新，跟邓伦一起时尚先型趁着时间还早，产品刚好你也可以和邓伦一样时尚先型成为型走在春季潮流趋势领头的人时尚先森粉丝数：132万Followers：1.32m知名时尚达人Famous

Fashion

KOL邓伦的这套春夏搭配，让我看透了今年春季的流行趋势邓伦型趣开屏及热搜，悬念引发粉丝解锁#邓伦时尚先型的秘密#The

Weibo

openscreenbannerand

hottopicfeeds

to

teaser

the

#邓伦时尚先型的秘密#我的时尚先型秘密你知道吗？3月27日，同步邓伦悬念开屏，在微博打造#邓伦时尚先型的秘密#的悬念式热搜，全方位吸引用户点击解锁邓伦的秘密，种草杰克琼斯春夏上新内容，型趣霸屏On

3.27,based

on

the

open

screen

banner，to

launch

the

hot

topic

feeds

of

#邓伦时尚先型的秘密#

to

occupythescreenandattract

more

attention

from

users

topromoteJ&Jnewproduct3月27日，配合淘宝新风尚活动，通过悬念式开屏，吸引粉丝点击解锁秘密，种草杰克琼斯春夏上新内容，一同#时尚先型#On3.27,cooperate

with

the

Tmall

New

Style，throughthesuspense

weibo

open

screen

banner

toattractthefanstoclickandpromoteJ&Jnewproductwiththetopic#时尚先型#邓伦时尚先型的秘密邓伦微博发布春夏系列KV，为粉丝解锁#邓伦时尚先型的秘密#The

New

Spring

&

Summer

Product

KV

posted

by

Denglun，and

unlock

the

#邓伦时尚先型的秘密#

for

fans演戏路上，我是追求卓越的先行者；生活之中，我是引领潮流的先型者。想知道我时尚先型的秘密吗？快来杰克琼斯官方旗舰店，和我一起解锁#邓伦时尚先型的秘密#，一起打造你的#时尚先型#。文娱类KOL发布#明星趣味表情包#为新风尚活动制造话题，引流杰克琼斯官方旗舰店EntertainmentKOLlaunchthe#明星趣味表情包#tocreativethebuzzofTmallNewStyleanddrivethetraffictoJ&Jofficialstore穿衣服了别催来我怀里微笑中透露着无奈大佬的凝视选取邓伦/Mads特色海报搭载搞笑文案制作明星趣味表情包，激发粉丝传播的同时，引发用户关注杰克琼斯天猫旗舰店新风尚专题活动。文娱类KOL首发，官方转发。GeneratethestickerwithDeng/Madspostersandinterestingcopywhichnotonlyhelpfanstospreadbutattracttheusers’attentiontoJ&JcampaigninTmallNewStyle.ThestickerwillbepostedbyentertainmentKOLandretweetbyofficialaccount.今日份邓伦&MadsMikklsen无水印型趣表情包了解一下​​​2019春夏流行什么？潮男必备黑色刺绣卫衣，街头达人大热单品时尚运动套装，气质型男心水好物TOP1清新条纹衬衫……还看什么！邓伦&Mads喊你来下单！一起#时尚先型##钱包不用捂了，2019春夏最流行LOOK都在这里#种草类KOL#时尚先型#潮流型录，一件单品百变穿搭，带你解锁春夏最流行LOOKFashion

KOL

Topic

#时尚先型者#

help

to

unlockthemostfashionoutfitinearlySpring.气质通勤LOOK

TipsFashionDailyLOOK

Tips三层叠穿的精致小细节为通勤装扮增加活力感你就是办公室的时尚IDOL#时尚先型#潮流复古LOOK

TipsClassicLOOK

Tips简单舒适的印花TEE加上温暖的笑容瞬间带来明媚的春天#时尚先型#时尚运动LOOK

TipsSportLOOK

Tips这个春天拒绝沉闷色彩跳跃的红色标语变身行走的荷尔蒙#时尚先型#钱包不用捂了，2019杰克琼斯春夏系列都在这里！杰克琼斯春夏系列为你解锁早春最流行LOOK

TIPS，

让你#时尚先型#！气质型男必备气质通勤LOOK！街头达人必学潮流复古LOOK！运动达人最爱时尚运动LOOK！每款都不能错过！雅痞先森粉丝数：141万Followers：1.41m知名时尚达人Famous

Fashion

KOL时尚穿搭达人产品seeding，原创试穿教程及产品展示，勾起用户认同感，引导购买The

fashion

KOL

generate

the

fix&mixtutorialoriginallywithproductseeding,whenearning

the

endorsement

from

usersand

drive

to

sales.#打造时尚先型者的型趣穿搭：杰克琼斯就能搞定！#卓虐虐—FamousOutfitKOLFollowers：627,116#百搭型动#素人穿搭示范PGCContent#邓伦时尚先型的秘密在这里！这些春季单品你一定要买#薛赫赫赫赫—FamousfashionKOL

Followers:

2,401,557#最全男士春夏搭配，上身才发现原来这么有型#直男什么值得买—FamousOutfitKOLFollowers：1,202,126#走过了春，遇到了夏，我的时尚永远都在先型一步！#谭老师FamousfashionKOL1、时尚穿搭达人产品seeding换装展示秀

FashionKOLTikTokvideowithproductseeding选取抖音大热过镜特效形式，通过快速穿越杰克琼斯店铺试衣镜场景（镜面）实现换装特效，展示杰克琼斯春夏系列百搭时尚LOOK。LeveragetheTikTokhotvideotemplate——passingthemirrorswiftlyindifferentoutfittoshowthedifferentstyleofJ&Jproduct..2、潮流种草达人产品seeding春季穿搭指南The

Spring

Collection

Show

of

FashionKOLwithproductseeding真人试穿杰克琼斯春夏新款产品，通过自身穿搭示范安利杰克琼斯产品。The

KOL

in

J&J

new

product

to

give

the

advise

of

spring

&

summer

outfit，meanwhile

to

recommend

the

J&J

product.#时尚先型者必备爆款！春夏穿搭就要有型又有趣#尤金哥哥FamousfashionKOL#百搭型动#素人穿搭示范PGCContentPhasePaidMedia3.43.15J&J

Spring

&

Summer

Collection

Launch，#时尚先型#Build

up

the

fashion

and

interesting

dressing

style

OwnMedia3.31#明星同款花式种草安利#Promotetheproducttoconsumers’minddirectly#贴热点制造