全球游戏移动广告市场洞察（2024H1）-2024.07-37正式版-WN8

2024AppGrowing50+2024SEMAppGrowingAppGrowingAppGrowing0220242024600020232023Q42024TikTok0302202420241-62024600020232023Q420232024AppGrowing2002023500004000030000200001000002023Q12023Q22023Q32023Q42024Q12024Q2072024202417%AppMMO2.85M+0.07%+1.77%+17.10%+6.30%-0.61%2.56M2.26M1.78M1.67M1.53M+2.44%+23.46%-19.92%+25.42%0.85M0.76M0.71M0.67M-12.55%0820242024TOP10142.77%7/RPG11.26K+2.63%9.87K+14.58%+142.77%+2.62%8.49K5.84K4.60K4.48K+12.28%-4.09%3.66K+11.59%-12.55%+7.50%3.03K2.47K2.24K-3.24%0920242024Top1066.65%780%Top50050.8%82.38%82.98%79.15%77.90%78.08%80.43%78.51%74.40%72.33%66.65%Top50050.8%9.8%9.2%8.8%3.8%3.8%2.6%2.2%2.0%1.6%102024&&MONOPOLYGO!Scopely,Inc.LudoKingGametion010203040506070809101112131415161718192021222324252627282930LordsMobile:KingdomWarsIGG.COMWarRobotsMultiplayerBattlesMY.GAMESB.V.Braindom:BrainGamesTestOutMatchinghamGamesCandyCrushSagaKingBlockBlastHungryStudioGenshinImpactCOGNOSPHEREPTE.LTD.BangBangSurvivorSPGAMEBrainWho?TrickyRiddleTestsTeosOyunEvonyTOPGAMESINC.WhiteoutSurvivalCenturyGamesPte.Ltd.DreamMania-Match3GamesPlayfluxDragonheir:SilentGodsNuverseGamesGardenscapesPlayrixHeroWars:AllianceNextersGlobalLTDTownshipPlayrixRoyalMatchDreamGames,Ltd.IndiavsPakistanLudoOnlineRubeaSonicForcesPvPRacingBattleSEGAVikingRise:ValhallaIGG.COMSnakeBattle:ColorModechenqiuDoomsday:LastSurvivorsIGG.COMHonkai:StarRailCOGNOSPHEREPTE.LTD.PUBGMOBILELevelInfiniteBallSortPuzzleIECGLOBALPTYLTDTheGrandMafiaPhantixGames:SP-GameGalaxiga-Classic80sArcade1SOFTBraindom3:Smart,BrainGamesKiddingBoxStudio11202416202450%83.77%16~30s0.12%16.11%15.84%26.39%57.76%83.77%<=15s16~30s31~60s>=61s12032024|2024Top50058.2%15.6%11.0%75.55%16~30s31s~60sTop50058.2%15.6%11.0%6.0%2.4%1.6%1.4%1.0%1.0%0.6%0.15%<=15s16~30s31~60s>=61s24.31%75.55%142024|&&EvonyTOPGAMESINC.NalipolishgamenailartPiGamesStudio010203040506070809101112131415161718192021222324252627282930Dragonheir:SilentGodsNuverseGamesTarislandLevelInfiniteMementoMori:AFKRPGBankofInnovation,Inc.RAID:ShadowLegendsPlariumGlobalLtdRangnarokOrigin:ROOGravityGameVisionCuteGirlDaycare&DressupBlackAtomGamesHeroWars:AllianceNextersGlobalLTDEndlessGrades:PixelSagaLightcoreGames세라:이터널스SPGAME:SP-GameLYSSA:GoddessofRagePANORAMIKGAMESLTDSPGAMEMythWars&Puzzles:RPGMatch3KarmagameHKLimitedWatcherofRealmsShanghaiMoontonTechnologyCo.,Ltd.LandArcana-sp_games-Isekai:SlowLifeMars-GamesSoulofRing:ReviveUnlockGameKnighthoodRPGRAIDROLEPLAYINGGAMESLTDGODDESSOFVICTORY:NIKKELevelInfiniteNobody'sAdventureChop-ChopG-CONGNETWORKGenshinImpactCOGNOSPHEREPTE.LTD.DungeonHunter6GoatCo.Ltd-ApolloTechnologyCo.,LtdXDEntertainmentPteLtdEpicHeroesDinosaur-GamesMU:9RINGLegendofMushroomJoyNiceGamesZigZaGameInc.152024|RPGAppGrowingRPG/PCDragonheir:SilentGodsCRPG4399SoloLeveling:AriseIP+MMODragonheir:SilentGods8000600040002000040003000200010000123456123456SoloLeveling:Arise25002000150010005001500010000500000123456123456162024|+RagnarokOrigin:ROOIPSoloLeveling:Arise172024|31202310040.31%31~60s2024Top50051.6%83.83%Top50051.6%4.6%4.2%4.0%4.0%2.0%1.4%1.2%1.0%0.8%16.07%0.10%<=15s16~30s31~60s>=61s83.83%182024|&&LordsMobile:KingdomWarsIGG.COMWarcraftRumbleBlizzardEntertainment,Inc.010203040506070809101112131415161718192021222324252627282930VikingRise:ValhallaIGG.COMLastWar:SurvivalFirstFunDoomsday:LastSurvivorsIGG.COMVeryAccurateWarSimulatorLamDaoThiThanhTheGrandMafiaPhantixGamesRushRoyale:TowerDefenseTDMY.GAMESB.V.WhiteoutSurvivalCenturyGamesPte.Ltd.KingdomGuard:TowerDefenseTDJamesHallidayNexusWarPhantixGamesWarhammer40,000:TacticusSnowprintStudioABEvonyTOPGAMESINC.TopFish:OceanGameStarFortuneMonsterLegends:BreedingRPGSocialPointBeastLord:TheNewLandStarFortuneAgeofOrigins:TowerDefenseHongKongKeMosoftwareCo.,LimitedClashofClansSupercellTotalBattle:StrategyGameScorewarriorAntLegion37GAMESTheAnts:UndergroundKingdomStarUnionStateofSurvival:ZombieWarFunPlusInternationalAGMafiaCityPhantixGamesWarpath:AceShooterLilithGamesStormshot:IsleofAdventureFunplusInternationalAGIdleHeroes-IdleGamesDHGAMESMARVELSNAPNuverseTopWar:BattleGameRiverGameClashRoyaleSupercellBuildMaster:BridgeRaceFUNLINKINGPTE.LTD.192024|2024NexusWarWhiteoutSurvivalNexusWarWhiteoutSurvival50004000300020001000040003000200010000123456123456LastWar:SurvivalBuildMaster:MarsVille250020001500100050020001500100050000123456123456202024|+IPBuildMaster:MarsVilleLordsMobile:KingdomWars++LastWar:SurvivalTopFish:OceanGame212024|24.2%84.65%16~30sTop50024.2%22.0%15.4%9.6%8.4%5.2%4.6%4.4%1.6%1.2%15.27%0.08%<=15s16~30s31~60s>=61s84.65%222024|&&BangBangSurvivorSPGAMEMechsBattle:RobotSimulatorFNFBattleRapMusic010203040506070809101112131415161718192021222324252627282930TownshipPlaryrixMarbleMatchOriginLeisureLabStudiosGardenscapesPlayrixHeroofArcheryDearDreamGameBallSortPuzzleIECGlobalPtyLtdGoodsMaster3DCobbyLabsCandyCrushSagaKingHeroClash:FindandShoot9zGames(HK)BrawlStarsSupercell9zGames(HK)HuntingSniperSparksInfoMatchMasters-PvPMatch3CandivoreLTDProjectMakeoverMagicTavern,Inc.CoinMasterMoonActiveCandyCrushSodaSagaKingSevenKnightsIdleAdventureNetmarbleCorporationHeroClashGlaciersGameCrazyF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