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INDUSTRIES
&
MARKETSVitamins
&
Minerals
eCommerce:market
data
&
analysisMarket
InsightsreportJune2024MARKET
INSIGHTSThis
report
is
part
ofour
Market
Insights
productGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,
regional,country,
and/orstatelevel.
Accessourdatavia
webinterface,download(XLS,
PDF,PPT),or
reports.Benefitfromour48-hourcustomerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsGotoMar
etInsightsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/2MARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsThe
Vitamins&MineralsmarketispartoftheOTCPharmaceuticalsmarket.10sectors190+geographicalentities1,000+markets400+reportsGotoOTCPharm
aceuticalsmark
etGotoOTCFind
out
more
on:OTC
PharmaceuticalsPharmaceuticals
market3Table
of
ContentsOverviewAppendixSummary6789Product
OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket
NumbersRevenue111417202122AverageRevenue
per
UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration
rate4CHAPTER
1OverviewThe
Vitamins
&
Minerals
eCommerce
marketis
a
fast
growing
market
driven
bythe
growing
awareness
of
the
importance
of
health
and
wellnessOverview:
SummarySummaryTheVitamins&Minerals
eCommerce
market
isexperiencing
significantgrowthworldwide.
Oneof
thekey
trendsintheVitamins&Minerals
eCommerce
marketistherising
demandfornaturalandorganic
products.
Consumers
are
becomingmore
health-conscious
andareseeking
products
thatare
free
fromartificialingredients
and
chemicals.
Thistrendis
drivingthegrowth
ofeCommerceplatformsthatspecialize
innaturaland
organic
vitaminsandminerals.InChina,
theVitamins&Minerals
eCommerce
market
isalsoexperiencing
rapidgrowth.
Therisingmiddle
classandincreasing
disposableincome
haveledtoagreater
emphasison
healthandwellness.
Chinese
consumers
areincreasinglyturningtoeCommerce
platforms
to
purchase
vitaminsandminerals,
asthey
offerawide
selection
ofproducts
andcompetitive
prices.
Furthermore,
the
useofsocial
media
influencers
and
online
marketing
techniqueshashelped
todriveawareness
and
demand
forthese
products.Anothertrend
inthemarket
istheincreasing
popularity
of
personalizedsupplements.
Many
eCommerce
platformsnow
offer
customized
vitamin
andmineral
packstailored
toindividualneeds
and
preferences.
Thispersonalizedapproach
appealsto
consumers
who
arelooking
fortargeted
solutionstosupporttheirspecifichealth
goals.
IntheUnited
States,theVitamins&MineralseCommerce
market
is
thrivingduetothelarge
populationandhigh
internetpenetration
rate.
Theconvenience
and
accessibility
of
onlineshoppinghavemadeitthe
preferred
method
forpurchasingvitaminsandminerals.
Additionally,thepresence
of
well-established
eCommerce
platformsandtheavailabilityof
awiderangeof
products
contributeto
thegrowth
ofthemarket.Thegrowing
awareness
oftheimportance
of
healthandwellness
isamajor
driverof
theVitamins&Minerals
eCommerce
market.
Aspeople
become
moreconscious
of
theimpact
oftheirlifestyle
choices
ontheiroverall
well-being,
theyareseeking
waystoimprove
theirhealththroughproper
nutritionandsupplementation.
Thistrend
isexpected
to
continuedriving
thedemand
forvitaminsand
minerals
intheeCommerce
market.
Additionally,theincreasingprevalence
of
chronicdiseases
and
conditions
suchasobesity
and
diabetes
isalsofueling
thedemand
forvitaminsandminerals.6Sources:Market
Insights
2024Vitamins
&
MineralseCommerce
is
an
important
part
of
the
OTCPharmaceuticals
marketOverview:
Market
DefinitionMarket
definitionTheVitamins&Minerals
eCommerce
market
refers
to
theonlinepurchaseandsaleof
vitaminsand
minerals
products.
These
products
includevarioussupplements,
suchasmultivitamins,individualvitamins(suchasvitamin
CorvitaminD),and
mineral
supplements
likeiron
or
calcium.
Consumers
canbrowseandpurchase
theseproducts
throughvarious
eCommerce
platforms,
rangingfrom
dedicated
onlinestores
to
marketplaces.
This
market
provides
aconvenientandaccessible
way
forindividuals
toaccess
and
purchase
vitaminsandmineralstosupporttheiroverall
healthand
well-being.Additionalinformation:Vitamins&Minerals
eCommerce
comprises
revenues,
users,
average
revenue
peruser,
and
penetration
rates.
Revenues
are
derived
fromannualfilings,nationalstatisticaloffices,
Google-
and
Alibabatrends,and
industryknowledge.
Saleschannelsshow
onlineandofflinerevenue
shares,
aswell
asdesktop
and
mobilesales
distribution.Revenues
includeVAT.
Themarket
only
displaysB2C
revenuesandusersfortheabove-mentioned
markets,
henceC2C,
B2B,
andreCommercearenot
included.Additionaldefinitionscanbefound
on
each
respective
marketpage.Key
players
inthe
market
arecompanies,
suchasGNCHoldingsInc.,SwansonHealth
Products,and
TheVitamin
Shoppe.7Sources:Market
Insights
2024Vitamins
&
Minerals
accounted
for
13.75%
of
the
OTC
PharmaceuticalseCommerce
market
revenue
in
2024Overview:
Key
TakeawaysKeyTakeaways•Revenue
intheVitamins
&Minerals
Market
is
projected
toreach
US$11.34bn
in2024.•Revenue
isexpected
to
show
anannualgrowth
rate
(CAGR2024-2029)
of
8.60%,
resulting
inaprojected
market
volume
ofUS$17.13bn
by2029.•IntheVitamins&Minerals
Market,
thenumber
ofusers
isexpected
to
amount
to0.8bn
users
by2029.•User
penetration
will
be8.8%
in2024
andisexpected
to
hit10.4%
by2029.•Theaverage
revenue
peruser
(ARPU)isexpected
toamounttoUS$20.64.8Sources:Market
Insights
2024Market
scope
parameters
and
considerationsOverview:
inscope
/outof
scopeInscopeOutof
scopeThismarket
includes:Thismarket
excludes:•Vitamin
preparations•Offlinerevenues,
suchassalesinphysical
healthfood
stores•Prescription
medicines•Mineral
preparations
(zinc,calcium,magnesium)•Codliver
oil•Homeopathic
remedies•Probiotics
and
food
products9Sources:Market
Insights
2024CHAPTER
2Market
NumbersVitamins
&
MineralseCommerce
revenues
are
estimated
to
increase
at
aCAGR(1)
of
20.4%
from2017
to
2029Market
Size:
GlobalRevenue
forecast
inbillionUS$17.1316.5415.8014.58+15.8%(1)13.1711.3410.1910.109.986.914.653.712.96201720182019202020212022202320242025202620272028202911
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024With
revenue
of
US$
4.9
billion,
Asia
is
the
biggestmarket
among
selectedregions
in
2024Market
Size:
Regional
Comparison
(1/2)Revenue
forecast
inbillionUS$+9.3%(1)+7.6%(1)7.167.084.924.59+9.8%(1)2.38+7.9%(1)1.49+10.2%(1)0.380.260.0820240.13202420292029202420292024202920242029EuropeAfricaAmericasAsiaAustralia&Oceania12
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024With
revenue
of
US$
3.7
billion,
the
United
States
is
the
biggest
market
amongselected
countries
in
2024Market
Size:
Regional
Comparison
(2/2)Revenue
forecast
inbillionUS$+9.1%(1)+7.4%(1)5.674.783.663.35+9.5%(1)+7.2%(1)+11.1%(1)1.260.800.510.360.2220290.13202420292024202920242029202420242029ChinaUnited
StatesUnited
KingdomGermanyJapan13
Notes:Sources:(1)
CAGR:
Compound
Annual
GrowthRateMarket
Insights
2024Vitamins
&
MineralseCommerceaverage
revenue
per
users
are
estimated
toincrease
from
2017
to
2029Market
Size:
GlobalAveragerevenue
peruserforecast
inUS$24.972522.9422.5922.7222.4422.0021.6920.6419.8819.31201510515.0914.2213.390201720182019202020212022202320242025202620272028202914Sources:Market
Insights
2024Australia
&
Oceania
has
the
biggest
market
in
Vitamins
&
MineralseCommerceaverage
revenue
per
user
in
2029Market
Size:
Regional
Comparison
(1/2)Averagerevenue
peruserforecast
inUS$95.36100908070605040302010083.2182.5282.5278.6143.5777.0934.0449.7721.5673.6041.4270.2838.9569.5036.0867.2426.1849.6720.9649.2720.9345.7529.0646.0129.5145.2528.2034.2426.5421.385.1923.5721.8617.5318.7626.3615.514.5021.2224.2415.5418.8119.0011.753.7722.5514.3715.797.683.9915.324.6014.804.5814.334.559.853.7714.253.844.374.034.334.3820172018201920202021Asia20222023Americas202420252026202720282029AfricaEuropeAustralia&Oceania15Sources:Market
Insights
2024With
average
revenue
per
user
of
US$82.1,
the
United
States
is
the
biggestmarket
among
selected
countries
in
2024Market
Size:
Regional
Comparison
(2/2)Averagerevenue
peruserforecast
inUS$120110.70102.35107.32100.32103.4196.6297.1289.8410080604020089.8782.3988.1058.1982.1176.6051.9132.47
55.8831.9375.5472.9672.3667.6542.7558.2032.8563.4842.4223.4643.1224.7843.0725.6947.7323.4940.1421.3738.4619.3737.3719.1635.2015.8035.7417.3028.188.944.0239.3825.9626.9316.5114.9216.1310.7912.847.4517.2517.0615.2215.4915.9017.4716.6715.55202215.2420292017201820192020China2021Germany20232024Japan2025202620272028UnitedKingdomUnitedStates16Sources:Market
Insights
2024Vitamins
&
MineralseCommerce
users
are
estimated
to
increase
from2017
to2029Market
Size:
GlobalUsersforecast
inmillion763.398007006005004003002001000728.02688.54645.26598.81549.36507.89459.99408.00358.15307.92260.952018221.3820172019202020212022202320242025202620272028202917Sources:Market
Insights
2024Asia
has
the
biggest
number
of
Vitamins
&
Minerals
eCommerce
users
in
2029Market
Size:
Regional
Comparison
(1/2)Usersforecast
inmillion494.1250045040035030025020015010050469.20441.30410.69134.57377.86126.38342.72117.94314.34110.07281.70100.78177.3272.83142.23155.6380.64119.47
144.8264.65246.4490.69149.26212.3781.4875.6856.0669.6463.0372.7959.4066.0778.2955.1441.937.262.2846.2950.7537.9928.4012.752.9814.8923.144.0725.084.2617.003.4521.073.8626.844.4318.983.6510.792.765.812.058.932.564.5920293.22020172018201920202021Australia&Oceania2022202320242025Americas2026Asia20272028AfricaEurope18Sources:Market
Insights
2024With
216.6
million
users
million,
China
is
the
biggest
market
among
selectedcountries
in
2024Market
Size:
Regional
Comparison
(2/2)Usersforecast
inmillion350313.58297.1530025020015010050279.0349.20259.4147.93238.6146.44216.6344.55198.9342.83112.8033.11178.4040.7994.0530.3778.7026.5351.21155.7438.3050.29134.4835.6312.2711.6711.298.2511.997.0010.0510.4210.107.4410.9111.3110.9411.896.587.537.525.689.109.629.278.298.108.729.727.176.925.2510.557.7511.618.466.404.906.878.018.656.116.480201720182019202020212022UnitedKingdom2023Japan202420252026China202720282029GermanyUnitedStates19Sources:Market
Insights
2024Inthe
Vitamins
&
Minerals
eCommerce
market,
online
revenue
share
reached36.0%
in
2024FurtherMarket
AnalysisShare
ofoffline
andonlinerevenue
worldwide
in%60.00%61.00%60.00%60.00%60.00%61.00%64.00%64.00%66.00%70.00%80.00%83.00%85.00%40.00%202139.00%202540.00%202640.00%202740.00%202839.00%202936.00%202236.00%202434.00%202330.00%202020.00%201917.00%201815.00%2017OfflineRevenue
ShareOnlineRevenue
Share20Sources:Market
Insights
2024Inthe
Vitamins
&
Minerals
eCommerce
market,
mobile
revenue
share
reached48.0%
in
2024FurtherMarket
AnalysisShare
ofdesktopandmobile
revenue
worldwide
in%44.00%47.00%46.00%49.00%52.00%56.00%59.00%59.00%60.00%60.00%63.00%64.00%56.00%202853.00%202654.00%202751.00%202548.00%202444.00%202341.00%201741.00%201840.00%201940.00%202237.00%202036.00%2021Desktop
Revenue
ShareMobile
Revenue
Share21Sources:Market
Insights
2024Penetration
rate
for
Vitamins
&
Minerals
eCommerceis
especial
high
in
Brazilbut
also
in
ChinaPenetration
Rate:
Worldwide
ComparisonVitamins
&MineralseCommerce
penetration
rate
percountry
in2024
in%1.2.3.4.5.Brazil18.2518.0617.4716.9616.36ChinaNorwayMexicoUnitedKingdomlowhigh
nodata22Sources:Market
Insights
2024CHAPTER
3AppendixMARKET
INSIGHTSMarket
Insights
–
market
data,forecasts,
and
qualitative
insightsGainabetterunderstandingofmarketsacross190+
geographicalentities
–
onaglobal,regional,country,
and/orstatelevel.Access
ourdatavia
web
interface,
download(XLS,
PDF,PPT),
orreports.Benefitfromour
48-hour
customerservice
guarantee.•
10
sectors:
advertising&media,consumers,countries,digital
sector,finance,health,
industrialsector,mobility,andtechnology•
1,000+
markets,
e.g.,
FinTech,Food,or
Robotics•
KPIs,
e.g.,
revenue,marketshares,prices,andvolume•
Features:Compare
countries®ions,
change
currencies,
selectvisualizations,
and/or
customize
downloads•
Usecases:
sales
planning,
investment
decision
support,resourceallocation,andportfolio
management10sectors190+geographicalentities1,000+markets400+reportsGotoMar
etInsightsFind
out
more
on:https://www.Goto
Market
Insightscom/outlook/24AuthorsSebastian
LindlahrSofia
ZavialovaMatt
MillerColm
Dug
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