全球香水电子商务行业市场前景及投资研究报告-外文版培训课件2024.7

INDUSTRIES

&

MARKETSFragrances

eCommerce:

marketdata

&

analysisMarket

InsightsreportJune2024MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/2MARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsThe

Fragrances

marketispartofthe

Beauty&

PersonalCaremarket.10sectors190+geographicalentities1,000+markets400+reportsGotoBeauty

PersonalCaremark

etGoto

Beauty

&PersonalFind

out

more

on:Beauty&

Personal

CareCare

market3Table

of

ContentsOverviewAppendixSummary6789Product

OverviewAuthor2425MarketDefinitionKeyTakeawaysMarketScopesMarket

NumbersRevenue111417202122AverageRevenue

per

UserUsersOnline&OfflineSplitMobile/DesktopSplitPenetration

rate4CHAPTER

1OverviewThe

Fragrances

eCommerce

market

is

a

fast

growing

marketOverview:

SummarySummaryThegrowth

oftheFragrances

eCommerce

market

isdriven

byseveral

criticalfactors.

Oneprimary

driver

istheincreasing

consumer

comfort

with

purchasingfragrances

online,facilitated

bytheenhanced

digitalshoppingexperience

offeredbyeCommerce

platforms.

Detailed

productdescriptions,

customer

reviews,

andsophisticated

recommendation

algorithms

helpconsumers

make

informeddecisions

without

needing

totest

scentsphysically.

Additionally,the

risinginfluenceof

social

media

and

fragrance

influencers

issignificantlyboosting

onlinesales.

These

influencers

provide

reviews,

tutorials,and

personalized

fragrancerecommendations,

which

helpconsumers

discover

andpurchasenew

scents.

TheCOVID-19

pandemichasalsoplayed

arole

inaccelerating

theshifttoonlineshopping,as

consumers

turnedtoeCommerce

to

meet

theirfragranceneedsduringlockdowns

and

store

closures.machinelearning

to

offer

customized

scent

recommendations

based

onindividualpreferences

andpastpurchases,

enhancingtheconsumer

shoppingexperience.

Another

significant

trend

isthefocusonsustainabilityand

naturalingredients.

Consumers

are

becoming

more

conscious

of

theenvironmental

andhealthimpacts

oftheir

fragrancechoices,

leadingtoarise

indemand

foreco-friendly,cruelty-free,

and

ethically

sourced

products.Subscription

services

forfragrances

arealso

gaining

popularity,offering

consumers

theconvenience

oftryingnew

scentsregularly

without

committing

tofull-sized

bottles.

These

trends,along

withinnovative

digitalmarketing

strategies

and

theongoing

digitaltransformation,

are

propelling

thegrowth

oftheFragrances

eCommerce

market.Key

trendswithintheFragrances

eCommerce

market

are

shaping

itsevolutionanddrivingfurthergrowth.

Onenotabletrendisthe

increasing

demand

forpersonalized

fragrance

experiences.

eCommerce

platformsare

leveraging

AIand6Sources:Market

Insights

2024Fragrances

is

an

important

part

of

the

Beauty

&

Personal

Care

eCommercemarketOverview:

Market

DefinitionMarket

definitionTheFragrances

eCommerce

market

refers

tothe

online

retailingofperfumes

andcolognes

throughvarious

digital

platforms

suchaswebsites

andmobileapplications.

Fragrances

arepersonal

care

products

thatareused

fortheirscent,andtheyare

often

purchased

forpersonal

useor

asgifts.Customers

canbrowsethroughawide

range

offragrances

from

differentbrands,compare

prices,

readreviews,

andmakepurchases

online,which

are

thendelivered

totheirdoorstep.Thismarket

encompasses

the

online

salesof

bothmen's

and

women'sfragrances,

includingvariousproduct

typessuch

asperfumes,

eau

detoilette,

andcolognes.Additionalinformation:eCommerce

Fragrances

comprises

revenues,

users,

average

revenue

peruser,andpenetrationrates.

Revenues

are

derived

from

annual

filings,nationalstatisticaloffices,

Google-

and

Alibabatrends,and

industryknowledge.

SalesChannelsshow

online

and

offlinerevenue

shares,

aswell

as,desktop

andmobilesales

distribution.Revenues

includeVAT.

Themarket

only

displaysB2C

revenuesandusersfortheabove-mentioned

markets,

henceC2C,

B2B,

andreCommercearenot

included.Key

players

inthe

market

arecompanies,

suchasLVMH,

Coty,and

Estée

Lauder.7Sources:Market

Insights

2024Fragrances

accounted

for

3.14%

of

the

Beauty

&

Personal

Care

eCommercemarket

revenue

in

2024Overview:

Key

TakeawaysKeyTakeaways•Revenue

intheFragrances

Market

isprojected

to

reach

US$7.13bn

in2024.•Revenue

isexpected

to

show

anannualgrowth

rate

(CAGR2024-2029)

of

8.21%,

resulting

inaprojected

market

volume

ofUS$10.58bn

by2029.•IntheFragrances

Market,

thenumberof

usersis

expected

toamountto1.0bn

users

by2029.•User

penetration

will

be11.4%

in2024

andisexpected

to

hit13.6%

by2029.•Theaverage

revenue

peruser

(ARPU)isexpected

toamounttoUS$9.93.8Sources:Market

Insights

2024Market

scope

parameters

and

considerationsOverview:

inscope

/outof

scopeInscopeOutof

scopeThismarket

includes:Thismarket

excludes:•Fragrances,

includingawide

rangeofoptions

fromSephora,

arepopularonlinepurchases•Offlinerevenues,

suchassalesinphysical

retail

stores9Sources:Market

Insights

2024CHAPTER

2Market

NumbersFragrances

eCommerce

revenues

are

estimated

to

increase

at

a

CAGR(1)

of19.0%

from2017

to

2029Market

Size:

GlobalRevenue

forecast

inbillionUS$10.5810.219.758.94+12.0%(1)8.067.136.265.765.634.683.713.262.73201720182019202020212022202320242025202620272028202911

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

3.7

billion,

the

Americas

is

the

biggestmarket

amongselected

regions

in

2024Market

Size:

Regional

Comparison

(1/2)Revenue

forecast

inbillionUS$+7.6%(1)5.30+9.3%(1)3.68+8.3%(1)2.732.341.751.57+7.4%(1)+11.4%(1)0.070.100.0720240.12202420292024202920242029202420292029EuropeAfricaAmericasAsiaAustralia&Oceania12

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024With

revenue

of

US$

3.4

billion,

the

United

States

is

the

biggest

market

amongselected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Revenue

forecast

inbillionUS$+7.5%(1)4.823.36+7.8%(1)+7.7%(1)+7.8%(1)1.09+9.0%(1)0.750.550.380.320.220.200.132024202920242029202420292024202920242029ChinaUnited

StatesUnited

KingdomGermanyJapan13

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2024Fragrances

eCommerce

average

revenue

per

users

are

estimated

to

increasefrom2017

to

2029Market

Size:

GlobalAveragerevenue

peruserforecast

inUS$10.8610.7610.6210.6410.551110.329.979.939.539.5810

9.409.439.209876543210201720182019202020212022202320242025202620272028202914Sources:Market

Insights

2024Europe

has

the

biggest

market

in

Fragrances

eCommerceaverage

revenue

peruser

in

2029Market

Size:

Regional

Comparison

(1/2)Averagerevenue

peruserforecast

inUS$3027.0326.4317.6726.7025.9626.6626.5626.0324.2925.0225.1414.4523.8921.0525201510522.7017.6722.0719.9422.5020.8418.4015.8717.5315.1919.4114.4018.8516.2917.4116.9120.0712.6615.7513.2712.3611.884.369.774.439.994.139.654.464.513.233.853.183.773.683.533.343.483.613.643.713.943.973.012.702.782.802.692.812.702.63020172018201920202021Asia202220232024Europe20252026202720282029AfricaAustralia&OceaniaAmericas15Sources:Market

Insights

2024With

average

revenue

per

user

of

US$51.7,

the

United

States

is

the

biggestmarket

among

selected

countries

in

2024Market

Size:

Regional

Comparison

(2/2)Averagerevenue

peruserforecast

inUS$7064.4235.1463.3762.2759.30605040302010055.8030.0851.7028.7246.3027.8439.9229.6036.3734.7634.0233.4621.348.7232.0430.2830.3728.6628.9925.4212.6235.5628.1832.0327.8212.082.73202826.9614.9627.3611.622.83202725.7110.742.82202623.6923.158.5727.8312.4222.2016.4921.498.459.699.839.098.197.933.6820187.483.312.652.642.802.4620233.3820193.492020China3.342021Japan2.942022Germany2017202420252029UnitedKingdomUnitedStates16Sources:Market

Insights

2024Fragrances

eCommerce

users

are

estimated

to

increase

from2017

to

2029Market

Size:

GlobalUsersforecast

inbillion0.991.00.90.80.70.60.50.40.30.20.10.00.950.900.840.780.720.660.600.530.470.400.340.29201720182019202020212022202320242025202620272028202917Sources:Market

Insights

2024Asia

has

the

biggest

number

of

Fragrances

eCommerce

users

in

2029Market

Size:

Regional

Comparison

(1/2)Usersforecast

inbillion0.70.650.620.580.60.50.40.30.20.10.00.540.500.450.410.140.370.130.190.280.160.070.160.090.320.170.090.230.150.080.090.110.180.090.190.100.100.120.070.080.020.000.050.070.200.100.060.010.030.010.030.010.050.060.010.000.020.010.000.020.000.030.010.040.010.030.010.010.000.000.040.010.0020172018201920202021Australia&Oceania20222023Europe202420252026202720282029AfricaAmericasAsia18Sources:Market

Insights

2024With

0.3

billion

users

billion,

China

is

the

biggest

market

amongselectedcountries

in

2024Market

Size:

Regional

Comparison

(2/2)Usersforecast

inbillion0.450.410.390.400.350.300.250.200.150.100.050.000.370.340.310.280.260.230.060.200.100.040.010.150.180.050.120.040.010.050.070.010.010.010.070.020.010.070.020.020.010.070.020.010.070.020.060.010.070.010.010.060.010.010.010.010.010.010.010.010.010.010.010.010.010.020.010.010.010.010.010.010.010.010.012017201820192020202120222023202420252026China202720282029GermanyJapanUnitedKingdomUnitedStates19Sources:Market

Insights

2024Inthe

Fragrances

eCommerce

market,

online

revenue

share

reached

14.0%

in2024FurtherMarket

AnalysisShare

ofoffline

andonlinerevenue

worldwide

in%84.00%83.00%83.00%82.00%86.00%85.00%88.00%87.00%88.00%88.00%94.00%93.00%92.00%16.00%202617.00%202717.00%202818.00%202914.00%202415.00%202512.00%202013.00%202112.00%202212.00%20236.00%20177.00%20188.00%2019OfflineRevenue

ShareOnlineRevenue

Share20Sources:Market

Insights

2024Inthe

Fragrances

eCommerce

market,

mobile

revenue

share

reached

51.0%

in2024FurtherMarket

AnalysisShare

ofdesktopandmobile

revenue

worldwide

in%46.00%46.00%49.00%48.00%47.00%51.00%50.00%53.00%55.00%57.00%59.00%62.00%54.00%202754.00%202851.00%202452.00%202553.00%202649.00%202250.00%202347.00%202145.00%202043.00%201941.00%201838.00%2017Desktop

Revenue

ShareMobile

Revenue

Share21Sources:Market

Insights

2024Penetration

rate

for

Fragrances

eCommerce

is

especial

high

inMexico

but

alsoin

ChinaPenetration

Rate:

Worldwide

ComparisonFragrances

penetration

rate

percountry

in2024

in%1.2.3.4.5.Mexico24.2523.7122.9321.4720.09ChinaNorwayUnitedKingdomUnitedStateslowhigh

nodata22Sources:Market

Insights

2024CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

change

currencies,

selectvisualizations,

and/or

customize

downloads•

Usecases:

sales

planning,

investment

decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsGotoMar

etInsightsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/24AuthorsSebastian

LindlahrSofia

ZavialovaMatt

MillerColm

DugganTeam

Lead

Market

InsightsSeniorAnalystAnalystAnalystsebastian.lindlahr@comsofia.zavialo