2024年电子邮件基准报告 Email Benchmark Report 2024 A study of 100 billion emails

EmailBenchmarkReport2024

Astudyof100billionemails

followus:

#fortheloveofemails

MessageFromTheGroupCEO

devicesarepopularinNorthAmericaandpartsofEurope,thelackofAMPsupportinAppleMaillimitstheadoptionofsuchinteractiveemailsinthoseregions.

Meanwhile,AndroiddominatesinAsia,

Africa,andpartsofSouthAmericaand

fullysupportsAMPemails,boostingtheiracceptance.Thisdevicedisparity

affectstheadoptionofinteractive

emailsacrossgeographies.However,theinitiativestoreshapeemailmarketing

persist,bridgingtechnologygapsforuniversalaccessibility.

Asuserpreferencesshifttowardshighlypersonalizedandtailoredexperiences,thefocusisongranulardataand

micro-segmentation.Marketersareaimingtoachieveindividualized

(one-to-one)customizationeventually.

Theimportanceofzero-partydatainsightshasneverbeenmorepronounced.

achievingthehighestlevelsofuserengagement.

InboxCommerceisn'tjustaboutselling;it'saboutsparkingauserengagementthat

becomesenduringcustomerloyalty.It

mergesconvenienceandpersuasion,makingyourmessagesgatewaysto

conversion.

Theyear2023markedasignificantmilestoneasglobalemailmarketingrevenuessurpassedthe$10billionmark.Thisremarkablestatistic

underscorestheenduringvalueofemailasahighlyrewarding

communicationchannel.Evenmoreexcitingistheongoinginnovationinthisspace,continuallysuperchargingemail’scapabilities.

Emailremainsthechannelthat

consistentlyprovidesthehighest

returnoninvestment.Withitspotentialtodeliverhyper-personalized

messagestohyper-segmented

audiences,emailisextremelyeffectiveinfosteringmeaningfulconnections

Emailmarketingisevolvingwith

interactivecontent,enablingproductsearches,comparisons,andpurchaseswithinemailsviaAMP.WhileiOS

withaudiences.Combiningitwith

platformslikeWhatsApp,SMS,andRCSresultsinInboxCommerce,a

game-changinginnovationfor

#fortheloveofemails

Googlewillphaseoutthird-partycookiesinChromebytheendof2024,inlinewithotherbrowsersthatalreadyblock/restrictthembydefault.However,trackingwillpersist,emphasizing

theimportanceofgenuineend-userconsentforpersonaldatahandling,evenasthird-partycookiesandtheiralternatives

fadeintoobsolescence.

Inthisdynamiclandscape,wearethrilledtointroducethe

EmailBenchmarkReport2024.Itoffersamulti-metricanalysisofemailssentbyourglobalcustomersacross18major

industries.

Youwilldiscoveractionableinsightsintoglobalconsumer

behavior,emergingtrends,thefutureofemailmarketing,andmuchmorewithinitspages.Webelievethatthisauthoritativereport,astudyof100billionemails,willempoweryoutocraftanoutstandingemailstrategyfor2024.

Happyreading,emailenthusiasts!Staysafeandstayconnected.

KalpitJain

GroupCEO

N

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#fortheloveofemails

Contents

1EmailBenchmarkReport2024ataglance01

2Industriesincluded02

3Engagementmetrics03

4Authenticationmethods15

5Guidelinesupdate:Gmail&Yahoo!Mail19

6Predictionsfor202423

7Futureofemail29

#fortheloveofemails

1

EmailBenchmarkReport2024ataglance

Anextensivestudyof100billionemails:

Covers18industries-

BFSI,eCommerce,entertainment,media,OTT,andmore

Revealsindustrybestpractices-

Improvinginboxing/deliverability,clicks,interactions,andmore

Sharesactionableinsights-

Spam,unsubscriberates,best/worstdaystosendemails,etc.

Deconstructstheupdates-

2024GuidelinesfromGmailandYahoo!Mail

Predicts2024trends-

InboxCommerce,GenAI,zero-partydata,andmore

+

GlancesintotheFuture-

+

EmailShops,SegmentofOne,AugmentedReality,EmotiveContentEmulation

#fortheloveofemails01

2IndustriesIncluded

Thereportcoversdatafrom18majorverticals:

FinancialServices

Banking/MutualFunds/Securities

Foodtech/Delivery

Gaming

Beauty/Self-care

Dating

Gifting

InformationTechandServices

Ecommerce/E-grocery/E-fashion

Edtech/EducationalInstitutes

JobPortals

Entertainment/MediaOTT

#fortheloveofemails

Marketplace

Marketing

Medtech/

E-pharmacy

RealEstate/Investments

Toolsand

Accessories

TravelandHospitality

02

3

EngagementMetrics

TheDatingindustry

witnessedthehighestclickrateat23.57%,

whereasthe

Beauty/Self-care

industrywitnessedthelowestclickrateat

0.06%.Theaverage

clickratewitnessed

acrossindustrieswas

2.48%.

I.Clicks

Industry

Click%

Banking/MutualFunds/Securities

0.35

Beauty/Self-care

0.06

Dating

23.57

Ecommerce/E-grocery/E-fashion

0.04

Edtech/EducationalInstitutes

1.14

Entertainment/MediaOTT

1.43

FinancialServices

1.20

Foodtech/Delivery

0.33

Gaming

0.27

Gifting

0.07

InformationTechandServices

0.80

JobPortals

2.55

Marketplace

5.66

Marketing

0.61

Medtech/E-pharmacy

4.78

RealEstate/Investments

0.35

ToolsandAccessories

0.21

TravelandHospitality

0.34

04

#fortheloveofemails

BestandWorstDaystosendemails

Asopensaretheprecursorstoclicks,thefirstobjectiveofanyemailmarketingcampaignistoincreasethenumberofmailsgettingopenedandread.

Extractinginsightsfromuserdataunveilstheidealmomentswhentheaudienceismostinclinedtoopentheemails,helpingdeterminetheoptimaldayandtimeforemaildistribution.EmployingA/Btestingcanfurtherrefinetheselectionoftheoptimalemailsendday.

Comprehendingthemostfavorableandunfavorabledaysforemaildispatchservesatriplepurpose.Itaidsincapturingtheusers'attention,motivatingthemtotakedesiredactions,andultimatelyachievingtheintendedoutcomesfromtheemailcampaign.

Industry

BestDay

WorstDay

Banking/MutualFunds/Securities

Wednesday

Saturday

Ecommerce/E-grocery/E-fashion

Monday

Saturday

FinancialServices

Tuesday

Saturday&Sunday

Foodtech/Delivery

Tuesday

Thursday

Gaming

Tuesday

Thursday

ToolsandAccessories

Saturday

Thursday

TravelandHospitality

Saturday

Monday&Tuesday

Aboveinsightsarebasedonthecomparisonsofaverageopenratesacrossthecampaignssentforeachoftheverticals.

#fortheloveofemails05

Bestpracticestoimproveclicks

1.Deliverrelevantcontent:Userengagementis

heavilyinfluencedbythecontent'srelevance.

Understandyouraudienceandcraftpersonalizedemailsthatcatertotheirpreferencesandneeds.

2.Streamlineemaildesign:Ensureyouremaildesignisclean,enjoyabletoread,andquicktodigest.Avoid

clutterandmaintainaclearstructureforeasynavigation.

3.Incorporatevisualelements:Thestrategicuseofimages,GIFs,orvideosinyouremailshasbeenprovento

boostengagement.Visualcontentcancaptivateyouraudienceandconveyinformationmoreeffectively.

4.LeverageAMPcomponents:AMP(Accelerated

MobilePages)technologyallowsemailstofunctionlikeawebsiteorappwithintheemailitself.Userscansearch,makepurchases,andinteractdirectlyfromtheemail,

leadingtohigherengagementandimprovedconversions.

#fortheloveofemails

5.Prioritizeemailaccessibility:Ensureyouremailsareaccessibletoallrecipients,includingthosewith

temporaryorpermanentdisabilitiesandthoseusing

assistivedevices.Thisincludescreatingsubjectlinesandpreheaderssuitableforscreen/voicereaders,avoiding

all-imageemails,andusingpropercolorcontrast,amongotherconsiderations.

Improvingengagementisacrucialstepinemail

marketing,asitnotonlyenhancesclickratesbutalsodrivesconversionsandincreasestheoverallreturnoninvestment(ROI)ofyourmarketingcampaigns.

06

II.Inbox

placement

TheInformationTech

andServicesindustry

witnessedthehighest

inboxplacementrateat

97%,whereastheDatingandMedtech/

E-pharmacyindustry

witnessedthelowest

inboxplacementrateat

84%.Theaverageinbox

placementrate

witnessedacross

industrieswas91%.

IndustryInboxplacement%

Banking/MutualFunds/Securities

95

Beauty/Self-care

85

Dating

84

Ecommerce/E-grocery/E-fashion

92

Edtech/EducationalInstitutes

93

Entertainment/MediaOTT

95

FinancialServices

96

Foodtech/Delivery

94

Gaming

92

Gifting

92

InformationTechandServices

97

JobPortals

90

Marketplace

91

Marketing

94

Medtech/E-pharmacy

84

RealEstate/Investments

86

ToolsandAccessories

85

TravelandHospitality

95

07

#fortheloveofemails

Bestpracticestoimproveinboxing/deliverability

Emaildeliverabilityensuresthatyouremailsreachusers'inboxeswithoutbeingmarkedasspam.Whilefactorslikeemailvolume,frequency,contentquality,andbounceratesplayaroleinemaildeliverability,asignificant76%of

deliverabilityissuesstemfromdata-relatedproblems.

Uncleandatabasescanleadtobrandsbeingblacklistedby

InternetServiceProviders(ISPs),tarnishsenderreputation,anddisruptmarketingcampaigns.

Intelligentsegmentationofyouremaillistremainsacrucialprocessforachievingbetterinboxdeliverability,yetitoftenremainsunderutilized.Herearesomeofthebestpracticesthathelpyouaddressthesechallenges:

1.Maintainlisthygiene:Startbyensuringthe

cleanlinessofyouremaillist.Buildopt-inlistsandimplementasunsetpolicytoremoveinactiveor

unengagedsubscribers.Ithelpskeepyouremaillistup-to-dateandengaged.

2.Fosteragoodsenderreputation:Implementbest

practicessuchasusingdedicatedIPaddresses,

warmingupdomains,andadheringtoauthentication

standards.Thesemeasureshelpestablishandmaintainapositivesenderreputation,vitalforemaildeliverability.

#fortheloveofemails

3.Privacyandconsentmanagement:Implementbetterprivacypracticesandconsentmanagement.Byadoptingaffirmativeandinformedconsentpracticesandtying

themtostrategicdatamanagement,youcansignificantlyimproveemaildeliverabilityandenhanceconversionratesacrossallmarketingchannels.

x

7

Improvingemaildeliverabilityiscrucialbecausegettingyouremailsintousers'inboxesisthefirstandforemoststepineffectiveemailmarketing.It'sequallyimportanttoensurethatyouremailsarewelcomedandengagedwithbyyouraudience.

口☆口

08

TheToolsand

Accessoriesindustry

witnessedthehighestbouncerateat5.61%,whereastheEdtech/

EducationalInstitutesindustrywitnessedthelowestbouncerateat

0.48%.Theaverage

bounceratewitnessedacrossindustrieswas

1.87%.

III.Emailbounce

Industry

Bounce%

Banking/MutualFunds/Securities

1.06

Beauty/Self-care

1.39

Dating

1.01

Ecommerce/E-grocery/E-fashion

2.74

Edtech/EducationalInstitutes

0.48

Entertainment/MediaOTT

1.83

FinancialServices

0.89

Foodtech/Delivery

1.47

Gaming

0.91

Gifting

0.71

InformationTechandServices

0.93

JobPortals

1.97

Marketplace

1.64

Marketing

3.12

Medtech/E-pharmacy

5.36

RealEstate/Investments

1.94

ToolsandAccessories

5.61

TravelandHospitality

0.56

09

#fortheloveofemails

Emailbounce

Emailbouncesoccurwhenanemailcannotbedeliveredtotheintendedrecipient.Thesenderreceivesan

automatedmessagefromtherecipient'semailserverexplainingwhytheemailbounced.Therearetwomaintypesofemailbounces:softandhard.

•Softbounce:Thistypeofbouncesignifiesa

temporarydeliveryissue,suchastherecipient'sinboxbeingfulloratransientconnectionproblem.Email

ServiceProviders(ESPs)typicallymakemultipledeliveryattemptsforsoftbounces,butiftheseattemptsfail,theemailiseventuallymarkedasabounce.

•Hardbounce:Ahardbounceindicatesapermanentdeliveryerror,usuallyduetoreasonslikeaninvalidemailaddress,anemailIDthatisnolongerinuse,ora

misspelleddomainname.MostESPsdonotmakefurtherresendattemptsforhardbounces,asdoingsocanharm

thesender'sdomainreputation.

Tocalculatetheemailbouncerate,youcanusethefollowingformula:

Emailbouncerate(%)=x100

#fortheloveofemails

Emailbouncesaresignificantforseveralreasons:

1.Impactondeliverability:Ahighbouncerate,typicallyabove5%,canseverelydamageanemailmarketing

campaignandnegativelyaffectemaildeliverability.

2.Riskofblocking:Mailboxserviceprovidersmayblockemailsfrombrandswithhighbouncerates,preventing

themfromreachingusers'inboxes.

3.Senderreputation:Monitoringandaddressingemailbouncesisessentialtoresolvedeliveryissues,improvedeliverability,andmaintainapositivesenderreputation.Toreducebounceratesandmaintaina2%orloweremailbouncerate,brandscantakethefollowingactions:

•Practicelisthygiene:Cleanemaillistsregularlytoremovemisspelleddomainnamesandinactiveusers.

•ImplementaSunsetPolicy:RemoveemailIDsthatarenolongerinusethroughasunsetpolicy.

•Prioritizedoubleopt-ins:Usedoubleopt-instoensurevalidemailaddressesarecollected.

•ChooseareputableESP:Partnerwithareputableemailserviceproviderforbetterinboxingguidance.

10

Earlydetectionofbouncescanpreventemaildeliverabilityissuesinthelongrun.

as

TheMarketplaceindustry

witnessedthehighestunsubscribed/markedspamrateat1.06%,

whereastheFinancialServices

industry

witnessedthelowest

unsubscribed/markedasspamrateat0.05%.Theaverageunsubscribed/

markedasspamrate

witnessedacross

industrieswas0.56%.

IV.EmailsUnsubscribed/MarkedasSpam

Industry

Unsubscribed/

markedasspam%

Banking/MutualFunds/Securities

0.09

Beauty/Self-care

0.10

Dating

0.12

Ecommerce/E-grocery/E-fashion

0.19

Edtech/EducationalInstitutes

0.09

Entertainment/MediaOTT

0.16

FinancialServices

0.05

Foodtech/Delivery

0.10

Gaming

0.22

Gifting

0.13

InformationTechandServices

0.10

JobPortals

0.06

Marketplace

1.06

Marketing

0.36

Medtech/E-pharmacy

0.11

RealEstate/Investments

0.24

ToolsandAccessories

0.22

TravelandHospitality

0.15

#fortheloveofemails

11

Emailusersunsubscribing/markingmailsasspam

Ariseinthenumberofemailusersunsubscribing/markingmailsasspamsuggestsissueswiththequalityofemailsbeingsent.Subscribersdisengagefromemailsduetofactorslikeirrelevantcontent,increasedmailingfrequency,overused

subjectlines,pooremaildesign,andanegativebrandperception.

Formula:

rate(%)=

Email

x100

bounce

Numberofemailsunsubscribed/markedasspamNumberofemailssent

!

Theimportanceofmanagingemailunsubscribersliesinitsimpactonthesuccessofemailmarketingefforts.

SPAM

!

Ahighnumberofemailusersunsubscribing/marking

mailsasspamcanharmemaildeliverabilityanddiminishthesender’sreputation.Additionally,losingsubscribersnecessitatesincreasedspendingonacquisitionand

reactivation.

It'simportanttonotethatacquiringnewcustomers

!

!

costsaboutfivetimesmorethanretainingexistingones,makingitcrucialtomaximizethevalueprovidedto

existingcustomersthroughemailsandreduceunsubscribes.

#fortheloveofemails

!

12

Bestpracticesforreducingunsubscribes/spamcomplaints

6.Regularlisthygiene:Regularlycheckyouremaillistforsecond-partyandthird-partyemailaddressesandmonitortheirengagementpatterns.Buildingopt-inlistsandobtaininguserpermissionistheidealpractice.

Foreffectiveemailmarketing,it'sessentialtofocusonemailrelevancyandpersonalization.Reducingtheprobabilityofusersunsubscribing/markingyouremailsasspam

helpsretainthemandincreasetheirlifetimevalue.

1.Enhancethewelcomeexperience:Startby

providingatop-notchwelcomeexperience,includinga"Thankyou"note,meaningfulinformation,andwelcomeoffers.Itsetsapositivetoneforsubscribers.

2.Qualitycontent:Delivercontentthatoffersvaluebeyondyourproducts.Qualitycontentiskeyto

maintainingaspaceinthecustomer'smind.

3.AMPemail:ConsiderusingAMP(AcceleratedMobilePages)email,whichallowsforinteractivecontentlike

games,quizzes,andchatbotsdirectlywithinemails.Thisdrivesincreasedengagementandconversion.

4.Zero-partydata:Leveragethedetailsandinsightsgeneratedfromzero-partydataanalysistocreate

personalizedemailsthatresonatewithyouraudience.Sendingrelevantcontentbridgesthegapbetween

customerexpectationsandwhatisdelivered.

5.Emailsegmentation:Implementemailsegmentationtotargetspecificsegmentsofyourcustomerbasewithsharedcharacteristics.Itenablesyoutodelivermore

relevantmessagesanddrivehigherengagement.

#fortheloveofemails

13

V.Geography-basedengagementmetrics

Geography

Click%

Bounce%

Unsubscribes/

MarkedasSpam%

India

1.28

1.92

0.09

Americas

0.97

1.03

0.20

EuropeanUnion

8.13

1.88

0.39

EmergingMarkets*

0.43

0.76

0.10

*EmergingmarketsincludeKenya,Malaysia,Nepal,Philippines,Singapore,andUganda

GiventheunreliablenatureofopendatacausedbyApple'sMailPrivacyProtection(MPP),emailsendersnowfocuson

click,bounce,unsubscribe,andspamrateswhileimplementinggoodpracticestoensureconsistentandhighdeliverabilityrates.Onaglobalscale,emaildeliverabilityhasseenanincreaseasemailremainsadrivingforceforgrowth.

14

#fortheloveofemails

4

AuthenticationMethods

Authenticationmethods-securitylayersinemail

WhyisDMARCimportant?

•Protectionfromspoofing:DMARCprevents

cybercriminalsfromimpersonatingyourbrandby

ensuringthatemailsclaimingtobefromyourdomainaregenuine.

•Enhanceddeliverability:UsingDMARCcanimproveyouremaildeliverabilityrates,asitverifiesthe

authenticityofyourmessages.

•Detailedreporting:DMARCprovidesvaluabledataonemailauthentication,allowingyoutomonitorand

assessyouremailtrafficeffectively.

Intoday'sdigitalage,emailhasbecomeacornerstoneofcommunicationforindividualsandbusinesses.However,asemailcontinuestobeaprimarymediumfor

informationexchange,italsobecomesatargetforcyberthreats.Tocombattheserisksandensurethe

authenticityandsecurityofemailcommunication,

robustauthenticationmethodsareavailable.Twosuchmethods,DMARC(Domain-basedMessage

Authentication,Reporting,andConformance)andBIMI(BrandIndicatorsforMessageIdentification),playa

pivotalroleinsecuringemailcommunication.

DMARC:Reinforcingemailsecurityandauthenticity

DMARC,isapowerfulemailauthenticationprotocol

designedtomitigatedomainspoofing,phishingattacks,andemailfraud.Itworksbyallowingdomainownersto

publishpoliciesthatinformemailreceivershowto

handleunauthenticatedmessagespurportedlyfromtheirdomain.

#fortheloveofemails

16

BIMI:boostingtrustandbrandvisibility

thatallows

linkingabrand'slogotoitsDMARCpolicy(withatleast

BrandIndicatorsforMessageIdentification(BIMI)isarelativelynewemailauthenticationstandardorganizationstodisplaytheirbrandlogosdirectlyintheemailrecipient'sinbox.BIMIworksby

emaildomainthroughtheDomainNameSystem(DNS).Asaprerequisite,anemailmustpassquarantineorreject)authenticationcheckstodisplaythebrand'slogo.

WhyisBIMIimportant?

•Enhancedbrandrecognition:

Searchinmail

ALLINBOXES

BIMIleveragesyourbrand'slogotoimproverecognitionandtrustamongrecipients.

May12

BajajFinserv

saving

Depo...☆

ProofLaunch:highreturns&more

•Reducedphishingrisk:

GrowyoursavingsInvestinaFixed

TamilnadMercantileBankSmallsavingscanmakeaBIG

May10

impact!

properly?...☆

May9

toshop...☆

Itreducesthelikelihoodofphishingattacks,asBIMIverifiesthelegitimacyofthesender.

TMBBankCan’tseethisemail

Purplle

P:BuyCosmeticProducts

Bestbeautyshoppingdestination

•Improvedcustomerengagement:

BIMIenhancescustomerengagementwithemailsbyvisuallyverifyingthesender'sidentitythroughtheirlogo,fosteringtrustandrecognition.

#fortheloveofemails

ThesynergyofDMARCandBIMI

WhenDMARCandBIMIworkintandem,emailsecurity,andbrandrecognitionreachtheirpeak.DMARCauthenticatesthesourceoftheemail,ensuringit'sgenuinelyfromyourorganization,whileBIMIvisuallyrepresentsyourbrand,increasingtrustandrecognition.

Thiscombinationisapowerfulstrategyforbusinessesaimingtoestablishthemselvesassecure,trustworthysendersinacrowdeddigitallandscape.

DMARCactsasthefoundation,settingstandardsforemailauthenticationbyallowingdomainownerstospecifyhowtheiremailsshouldbehandlediftheyfailauthenticationtests.Ithelpspreventemailfraudbydetectingandpreventingdomainspoofing,ensuringthatemailssentfromadomainaregenuineandhaven'tbeentamperedwith.

BIMI,ontheotherhand,utilizesDMARC'sauthenticationprotocolstodisplayverifiedbrandlogosalongsideauthenticatedemailsintherecipient'sinbox.Thislogodisplaynotonlyenhancesbrandvisibilitybutalsoservesasavisualcueforthe

recipient,indicatingthattheemailhaspassedstringentauthenticationmeasures,addinganextralayeroftrustandcredibility.

Inessence,DMARC'sauthenticationprotocolsenableBIMItoconfidentlyshowcasebrandlogos,fosteringamoresecureandtrustworthyemailecosystemwhilesimultaneouslyboostingbrandrecognitionandengagement.

Byimplementingtheseauthenticationmethods,businessescanenhancetheiremaildeliverability,buildtrust,andensurethattheiremailsarenotonlysecurebutalsoimmediatelyrecognizabletorecipients.

#fortheloveofemails

18

5

2024Guidelinesupdatefrom

Gmail&Yahoo!Mail

WhileGmailenforcedchangesfromFebruary1,2024,Yahoohasdisclosedplansforimplementationofnewrequirements

inthefirstquarterof2024.Failuretoadheretothesenewrequirementsbyemailsenderscouldpotentiallyimpactemailperformance,suchasincreasedbounceratesresultingindelayedorundeliveredemailsoremailsroutedtothe

designatedbulk/spamfolderoneitherplatform.Theupdatedrequirementsincludethefollowing:

Ensurepropersetupandauthentication:

Enableone-clickunsubscribe(RFC2369andRFC8058)withheadersandavisiblelinkforsubscribedmessages.

Ifyouforwardemailsregularly,addARCheadersto

outgoingemailsandmailinglistsendersshouldincludeaList-id:header.EnsurevalidforwardandreverseDNS

recordsforsendingdomainsorIPs.

Foramoredetailedexplanationandstepstotake,readourblog.

EnsureProperSetupandAuthentication:Forsendersattemptingtodispatchover5,000emailsdailytoYahooorGmail,bothplatformswillmandatefullemail

authentication,includingSPF(SenderPolicyFramework),DKIM(DomainKeysIdentifiedMail),andDMARC

(Domain-basedMessageAuthentication,Reporting,andConformance).

HerearesomeadditionalrequirementsfromGoogleandYahoo:

Keepspamratesbelow0.1%,asreportedinGoogle

PostmasterToolsandYahooCFLServices;format

messagesaccordingtostandardguidelines(RFC5322).

#fortheloveofemails

20

Experts'Comments

Onceagain,Netcorehasdeliveredthemostcomprehensiveandinsightfulanalysisofthebusinessofemailmarketing.Email

marketersineveryverticalwillbeabletomeasuretheirperformanceagainsttheirindustryaverages.Followingupwithadviceoneverythingfrom‘BestPracticestoImproveClicks’to‘BestPracticestoImproveInboxing/Deliverability’,it’samustreadforemailmarketersatalllevelsofexperience.

ChristopherMarriott

PresidentandFounder

GenerativeAIcontinuestobea‘brightshinything’intheemailmarketerstoolkit.There’snoquestionthatitcanhelpthosewhostrugglewithcopywritingtocreatemoreeffectiveemailmarketing.Butforthosewithanabove-averagelevelofexpertise,knowingwhentouseAIandwhentotrustyourownworkisthekeytosuccess.

JeanneJennings

FounderandCEO,EmailOptimizationShop

We'veseenafocusonaddingcuttingedgefeaturestoemail,whilstrelyingontriedandtestedelements.Asyouwillhaveread,GenerativeAI,ARandAMPhaveallowedemailsenderstoenhanceeveryaspectoftheiremails-incombinationwithwellplannedstrategy,gooddesignandgettingthebasicsright-accessibility,personalisation,authenticationandcopywriting.

JayOram

GM-HeadofDevelopment

#fortheloveofemails21

Experts'Comments

Netcore’sEmailBenchmarkReport2024highlightsvitalkeypointsforfuturesuccessinemailmarketing.Asmailboxesbecome

clutteredandcustomerattentiondecreases,itisimportanttostreamlineshopping.‘InboxCommerce’approachallowsusersto

search,browse,andmakepurchasesdirectlyfromtheirinbox,reducing‘funnelfriction’andimprovingcustomerengagementand

conversionrates.GenerativeAIwillrevolutionizeemailmarketingbyenablinghyper-personalization,automatedcontentgeneration,predictive/sentimentanalysis,anddynamiccontent.Emailhasabrightfutureanditsimportancetobusinesseswillgrowbecauseofthesunsetofthird-partycookiesattheendof2024,leadingtoashifttowardsusingmorezero-partydata.

SellaYo仟e

Founder

AIisheretostayandshouldbeembraced.It’sessentialtouseitstrategically,especiallyforcontentcreation.Itshouldonlybeastartingpoint,andemailmarketersshouldintegrateitintotheirstrategyandnotrelyonitasacopy-and-pastetogeneratecontent.

ElizabethJacobi

Founder

#fortheloveofemails22

6

PredictionsFor2024

InboxCommerceminimizesthe'funnelfriction'bybringingconversionactions