旅游实务英语练习及参考答案Chapter-8-Good-Destination-Management(练习)

Chapter8GoodDestinationManagement

TextAGoodDestinationManagement

Activities:

1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext.

_____(1)Previously,destinationstendedtofocusmainlyonpromotiontomaximizevisitation.

_____(2)Allthetourismorganizationshavestartedtoappreciatetheneedtobettermanagethewholevisitor“experience”.

_____(3)Pursuingvisitornumbersalonecanbemoreeconomically,environmentallyand

sociallybeneficialtotourismorganizations.

_____(4)Thenetworkoflocaltourismbusinesses(hotels,attractions,transportationservices,

serviceproviderssuchasguidesandequipmentrentals,restaurants,etc.)isasignificantpartofadestination.

_____(5)Theenvironmentofadestinationmustmeettheexpectationsofvisitorsortheywill

returnorrecommend.

2.Fillintheblankswithproperwordstocompletethefollowingstatements.

(1)Allare________andadestinationisthemostsuccessfulwhenithasallsixareasworkingwellandinbalance.

(2)Destinationmanagementagencieshelpvisitorsgetinformationfromawide___________

ofsources.

(3)Thekeyinthisareaisunderstandingwhatyourtargetedconsumersareseekingandthe

___________theywishtofulfill.

(4)Visitorsareexpectingtohaveagoodexperienceandthepeopletheymeet,particularlyin

tourismbusinesses,mustbewelcomingand__________.

(5)Destinationmanagementagenciescanworkonprogramstohelp_________theworking

skills,professionalismandhospitalityinthelocalcommunities.

3.Questionsfordiscussion.

(1)Whatdoesthedevelopmentofasustainabledestinationalwaysfocuson?

(2)Whatcanthesuccessoftourismorganizationstranslateinto?

(3)Whatisdestinationmanagement?

(4)Whatwouldthevisitorsneedtogetthemostoutoftheirvisitsbothattheplanningstage

andwhiletheyareonashortbreakorholiday?

(5)Whydothedestinationmanagementagenciesusuallyinfluencethethirdpartiessuchas

touroperators,grouporganisersandmeetingbuyers?

TextBHowtoMeasureGoodDestinationManagement?

Activities:

1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext.

_____(1)Destinationcompetitivenessislinkedtotheabilityofadestinationtodelivergoodsandservicesthatperformbetterthanotherdestinationsontheaspectsoftourismexperience.

_____(2)Competitiveadvantagesrefertonaturalorman-maderesourcesavailableinthedestination.

_____(3)Comparativeadvantagesmeantheabilityofthedestinationtouseormobilizethese

resourcesoverthelongterm.

_____(4)Adestinationwithdiversifiedandabundantresourcesmustbemorecompetitivethananotherdestination,whichhasrelativelylimitedresources.

_____(5)Competitivenessistheguaranteeforthesuccessofadestination.

2.Fillintheblankswithproperwordstocompletethefollowingstatements.

(1)Destinationmanagementisthe________andintegrationofallelementsofthedestination

ofaparticulargeographicregionbasedonaspecifictourismstrategyandplan.

(2)Italsomeanstheabilitytomaintainitsmarketpositionand___________relativeto

competitors.

(3)Thesuccessofadestinationisassessedthroughthedegreeofbalanceor__________of

economic,social,cultural,environmentalandpoliticaldeterminants.

(4)Destinationsustainabilityisa___________ofalargersystemofsustainabletourism

development.

(5)EverydestinationneedsaDestinationManagementOrganization(DMO)thatprovides

effectiveleadershipand___________ofeffortstoachievethedestinationvision.

3.Questionsfordiscussion.

(1)Howtomeasuregooddestinationmanagement?

(2)Whatisadestinationmanagementorganization(DMD)?

(3)Whatarecriticalissuesforasuccessfuldestinationmanagement?

参考答案

TextAGoodDestinationManagement

1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext.

(1)T(2)F(3)F(4)T(5)F

2.Fillintheblankswithproperwordstocompletethefollowingstatements.

(1)interlinked(2)variety(3)aspirations(4)professional(5)enhance

3.Questionsfordiscussion.

(1)Mostofall,thedevelopmentofasustainabledestinationalwaysfocusesontheneedsand

aspirationsofthelocalcommunity.

(2)Theycantranslateintorepeatedvisits,longerstays,increasedspendingandpositiveword

ofmouth.

(3)Destinationmanagementgenerallycoverssixmainareasofworkrelatedtothevisitor

economy.Allareinterlinkedandadestinationisthemostsuccessfulwhenithasallsix

areasworkingwellandinbalance.

(4)Visitorsneedinformationtogetthemostoutoftheirvisitsbothattheplanningstageand

whiletheyarethereonashortbreakorholiday.

(5)Destinationmanagementagenciesusuallyinfluencethethirdpartiessuchastour

operators,grouporganizersandmeetingbuyerssothattheycouldbetterhelpcustomers

decidetomakeavisit.

TextBHowtoMeasureGoodDestinationManagement?

1.Decidewhetherthefollowingstatementsagreewiththeinformationgiveninthetext.

(1)T(2)T(3)T(4)F(5)F

2.Fillintheblankswithproperwordstocompletethefollowingstatements.

(1)collaboration(2)share(3)optimization(4)subsystem(5)coordination

3.Questionsfordiscussion.

(1)Onemeasureofgooddestinationmanagementisthecompetitivenessofonedestination

comparedtoothers.

(2)Adestinationmanagementorganization(DMO)hasanoverallresponsibilityforthecollaborationandintegrationofallelementsofthedestination.DMOishighlyrepresentative

ofthetouristindustryandinvolvespublicandprivatestakeholders.Itoperatesapartnershipmodelintermsofbothrepresentationandfunding.

(3)Criticalissuesforasuccessfuldestinationmanagementmayinclude:

1)Knowledgeandunderstandingoftheneedsofourtargetmarketsandthe“newtourist”;

2)Positioninganddifferentiatingourdestinationandimagemanagement;

3)Improvementofcollectingreliabledataandcompetentanalys