舒肤佳 x天猫超级品牌日推广方案

Safeguard&TmallApr.SportSeasonActionPlanActiveSportProductlineTargetConsumerOrientationAgeabout20MalecollegestudentsandgraduatesHowtoengagethem？GroupcharacteristicWillingtoshowIntensecollectivesenseofhonorFondfeelingsfortheirAlmaMatersocial-mediasavvy

TheCampusSportsMeetingwillbeholdduringAprilinmanyChineseuniversities.

Thefiercecompetition,brilliantCheerleaders,athletesandtheinvincibleschoolteam

areallhot-topicsamongcollegestudents.尽情流汗

畅享湿身Getwetandenjoysport！

Safeguard&TmallSportSeasonCommunicationThemeSocialPlatformMinisite&H5interactionVote&share

attractingattentioncreatingabuzzTmallPotentialcustomers:provideexperience&interestsGettingwetandenjoysport！Followers：StrengthenbrandimageBrandValueAccumulationExerciseandFitnessAppcommunicationstrategyOfflinecommunicationPlatform

湿身天团

最强PKIdeaATheBestSchoolTeamPKCompetitionThe“unofficialcontest”betweencollegesanduniversitiesisaendlessPKgameandalwaysahottopicinsocialmediaWorkingwithcollegesanduniversitiestocollectschoolteampictures&videosEncouragingstudentsandgraduatestovotefortheirschoolteamthroughmediapromotionTurningpromotionsintoadditionalsalesActiveStagePictures&videos

CollectionSocial

&

Digital

Voting

CampaignProviding

interests

to

stimulatesalesWarming-upOnlineCampaignWorkingwithcollegesanduniversitiestocollectschoolteampictures&videos.Encouragingstudentsandgraduatestovotefortheirschoolteamthroughsocialmedia&campusmedia&onlinevideowebsitespromotion.Providingdiscountcouponsofonlinestoresandphysicalprizestostimulatesales.Warming－upWorkingwithcollegesanduniversitiestocollectschoolteampictures&teammembers’introductionandbackupgroupvideos.Providingparticipantssafeguardactivesportproductionaspartinggiftsandshowtheminpicturesorvideostoincreasethebrandexposure.Showingteams’promotionalbannersintheirpictures,suchas“赛场最”彪汗，下场小清新（Beingsweatyinthegame，keepfreshafterthegame）”tospreadsellingpoint“keepfreshfor12hours”ofproducts.Winningawardsincludes：Trainingfund¥30000providingtheteamSafeguardactivesportproductionduringayear‘”Wet”photoshootingwithselectedsupporterswhovotedforthemPlatform:safeguardTmallflagshipstore/WeChatplatform#1Clickuniversitiesatthetopofvotingpagetoenterthedisplaypageofsupportingteam.#2Click“Like”tovoteforsupportingteam,eachusercanvote3timeseveryday#3Top3teamsaredisplayedAtthebottomofthepageTheBestSchoolTeamPKCompetitionMiniSite／H5VotingMiniSiteVoting#1Participantscangetdiscountcouponsofonlinestoresorphysicalprizesatrandomaftervoting.#2SharelinktoWeiboorWechattoaskmorevotersforsupportMiniSiteVotingTheBestSchoolTeamPKCompetitionMiniSite／H5VotingWhyonYouku?YoukuisaleadingvideosharingwebsitePurchasedbyAlibabainChina.67%oftheusersarecollegeStudents.SomeProgramsontheplatformlike“ragecomic”hasbecomeapopularcultureof20sstudents.PromotiononYoukuActivityBanneronYoukuhomepageDisplayPageGrouppicturesIntroductionVideoClickforvotingSetactivitybanneronYoukuhomepageShowgroupphotos/members’introductionandbackupgroupvideosonteamdisplaypagePromotiononothervideowebsites神应援！湿身男神PKBlibliMiaoPaiBliblivideowebsiteisainteractivecommunityofPopculture.Mostusersare20syouth.Makefunnyvideo,suchas”这一支啦啦队有毒”（clownishcheerleaders）,toattractattention.MiaoPaiisashortvideo(lengtharound10s－60s)sharingcommunity.Sharingteamtrainingvideos，backupgroupvideostoattractattention.IdeaB

Takeadvantageoftheheatof“TheBestSchoolTeamPKCompetition”activityCommunicatewithallSports&fitness-lovingpeoplethroughtheSocialMediaandfitnessApppromotion.无惧流汗全民湿身Let“gettingwet”becomeanationalfashionSocialMediaFitnessAppPlatformContentDoingSportsisnotyouthexclusive.EveryoneCanliveactiveandstayhealthythrough“gettingwet”

CommunicationphaseCombinegamesandactivitieswiththeirhabitsonAPPssuchas“clockin”,“setalert”,“completetask”toembedproductinformationandpromoteactivities1.Upload“wetphotos”ofyoursorfriends/families2.Sharephoto

withyour“sportsmotto”3.AfterSharingyoucantakealuckydraw4.YoumaygetdiscountcouponsofonlinestoresandphysicalprizesatrandomWeChatH5game5.EngageplayersgotoTmalltousediscountcoupons6.Engageplayerssharethegameamongtheir“friendscircle”这才是真男神，快来赞我！WeChatH5gamePromotiononSports/FitnessAppSuggestedAppsFitness：Keep－移动健身教练／火辣健身Run：Gudong，Dongdong，walkupGiftforclockinUserswillgetencouragementgiftprovidedbySafeguardOnceclockinonapporcompleteataskSettingAlertNamingexercise／restalerttoincreasethebrandexposureCommunityActivitiesReleaseessayonusersforumtopromoteproducts&brandLaunchinteractivegamesonApptoattractattentionMembershipmallProvideproductsordiscountcouponsforcreditsexchangetoincreasesalesGiftforclockin／completetask＃1UserswillgetencouragementgiftprovidedbySafeguardOnceclockinonapporcompleteatask#2Promoteproductssellingpointsintheactivity12小时持久清新！无惧流汗！畅享湿身！12小时持久清新！无惧流汗！畅享湿身！＃尽情流汗

畅享湿身＃＃尽情流汗

畅享湿身＃四月到啦，小伙伴们快躁动起来，准备迎接运动季的到来吧！运动最健康，湿身最性感！参与话题讨论，发送你或者亲友的湿身照@keep即有机会得到［Keep］联合［舒肤佳］为大家准备的活力运动系列产品（10名）运动装备（3名）中奖公告：中奖名单见明日@keepActivityentry：Topbannerof“Topic”region#1Releaseactivitythemeandinteractivewaylike“showingoffyourboyfriend’sabsand@keep“andprovidedprizes#2WinnersarerandomlyselectedbykeepplatformamongtheparticipantsofthetopicKeep&SafeguardAwardsTopicActivityCommunityActivitiesActivityentry：Topbannerof“Gudongassessmentcenter”#1Releasemeasurementproducts,productsintroduction,withthemarketpriceandnumber#2ReviewersarerandomlyselectedbyGudongplatformamongtheapplicants#3ReviewersposttheirintroductionandexperienceGudong&SafeguardGudongassessmentcenter＃尽情流汗

畅享湿身＃12小时持久清新！＃尽情流汗

畅享湿身＃12小时持久清新！12小时持久清新！12小时持久清新，运动之后也香香健身运动的朋友都有的烦恼就是流汗之后一身汗臭，恨不得马上冲进浴室洗白白，但是这样做是不健康的哦！其实，汗味是因为汗水和细菌结合，产生的味道，舒肤佳活力运动系列，持久抑菌12小时，让你尽情流汗，不留汗味！CommunityActivitiesCommunityActivitiesActivityentry：GudongActivity#1Duringtheactivity,usersaccumulatetheirrunningmileagethroughrunningfunctionofGudongApp#2Theycanunlockacheckpointwhenthey’veAccumulatedtoacertainmileage#3Eachlevelhasaprize,whenusersunlockacheckpoint,Theyhaveonechancetowinthisluckydrawprize＃4Recordthe“shield”ofsafeguardintheprocessofrunning.Itcanbeyourrunningroute,oreverythingyouseewhenyourun.SendphotostoWeibo,participateintopicand@safeguardtounlockmoresurpriseprizeGudong&SafeguardHavefuninSportswithSafeguard＃尽情流汗

畅享湿身＃＃尽情流汗

畅享湿身＃12小时持久清新！12小时持久清新！12小时持久清新，运动之后也香香现在，趣流汗！现在，趣晒！Getwetandenjoysport！1.Clean,athletic,activeVision2.HighlightPromotionmechanism

3.“TheBestSchoolTeamPKCompetition”Activityentry4.LimitedCust