Pixalate：2024年第二季度苹果App Store报告 DELISTED MOBILE APPS Q2 2024 Apple App Store

DELISTED

MOBILEAPPSQ22024:

AppleAppStore

ResearchReport

AnanalysisofdelistedappsacrosstheAppleappstoreinQ22024

TABLEOFCONTENTS

KeyStats 4-6

PotentialFactors 7-11

Developers’Country&Region 10-12

Top10DelistedApps 13-14

MethodologyandDisclaimer 15-18

Theimportanceofdelistedmobileapps:

Appsthathavebeenremovedfromofficialappstoreshavethepotentialtojeopardizeconsumerprivacyandtheoverallhealthoftheappecosystem.Despitetheirdelisting,theseappsmightremaininstalledonusers'devices,activelygatheringpersonalinformation.Moreover,theinfluxofadvertisingrevenuetowardstheseappscanmotivateandprolongtheseprivacyconcerns.Thedelistingofappsisacommonpracticeamongappstoresattimestoremovelow-quality,non-compliantormaliciousapps.Appleregularlyremovessuchappsfromitsappstore.Whilesomeappsaredelistedforbenignreasons,othersareremovedasaresultofmorenefariousbehaviors,includingadfraudandnon-compliancewithprivacyregulations.Theremoval(ordelisting)oftheseappsfromappstoresdoesnotnecessarilymeanthattheydisappearfromuserdevices.

AsperPixalate’sdata

,theycanstillremainonuserdevicesandcontinuetorunads,leadingtobrandsafetyrisks,malwareandadfraudconcerns.

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AlbaDelVillar

Chief

Economist

pixolote

HawnSmith

AdFraudProductManager

pixolote

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Morethan1.5MappswerefoundtobedelistedintheAppleappstorefromQ12021toQ22024,while1.92MarestillavailabletodownloadinthestoreasoftheendofQ22024.InQ22024,57kappsweredelistedintheAppleappstore.Thisrepresentsasignificantdecrease,with3%ofappsbeingdelistedcomparedtoanaveragedelistingrateof8.2%inpreviousquarters,ax2.5decrease.

InQ22024,99%ofdelistedappshadlowerengagement,withfewerthan1,000userratings,consistentwithpreviousquarters.Additionally,46%ofdelistedappswere'abandoned'(notupdatedinovertwoyears),similartoQ22023.Currently,32%ofavailableappsintheApplestorehavenotbeenupdatedintwoyears.Moreover,15%ofdelistedappsinQ22024hadnotbeenupdatedinthelastfouryears.

Regionally,NorthAmericashowedthelowestrateofdelistings(1.6%),comparedtoLATAM(1.9%),EMEA(1.9%),andAPAC(2.1%).The“Photo&Video”categoryhadthelowestdelistingrate(2%),whilethe“Entertainment”categoryhadthehighest(4%).

EXECUTIVESUMMARY

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pixrclcate

delistedapps

Q12021-Q22024

Rateofdelistings(%)

No.ofCumulative

pixrclcate

pixrclcate

3%(57k)ofappsdelistedinQ22024intheAppleAppStore,thelowestvalueeverdetected*

3%

ofappsdelistedinQ22024,showingthelowestno.ofdelistedapps(57k)inthelastthreeyears.Theaveragerateofdelistingsinpreviousquartersis8.2%,x2.5lowerthanthatinQ22024,accordingtoPixalate’sdata.

Morethan1.5MappsdelistedintheAppleappstorefromQ12021toQ22024,while1.92MstillavailabletodownloadinthestoreasoftheendofQ22024.

*Source:Appleappstore;Q12021-Q22024;asmeasuredbyPixalate

5

4.3k+

Thetotalnumberof

delistedappsintheAppleAppStorewithads

(ads.txtfile)inQ22024;accordingtoPixalate’sdata.

Wantmoredata?Scheduleademo:

pixal.at/demo

85KDELISTEDMOBILEAPPSW/ADSSINCEQ12022

APPLEAPPSTORE;QUARTERLYDATAFROMQ12022TOQ22024;ASMEASUREDBYPIXALATE

No.ofdelistedappswithads(anapp-ads.txtfiledetected)CumulativeQ12022-Q22024

pixclcte

Q22024

DELISTEDMOBILEAPPSINQ22024-APPLEAPPSTORE|©2024PIXALATE|PIXALATE.COM6

DELISTEDAPPS

POTENTIALFACTORSFORDELISTING

Q22024

APPLE:99%OFDELISTEDAPPSHAD<1KUSERRATINGS

APPLEAPPSTORE;ASOFTHEENDOFQ22024;ASMEASUREDBYPIXALATE

56.7K

479

99%

Ofappdelistedinthe

Appleappstorehavelow

userratings(<1k),

accordingtoPixalate’sdata.

1%

Morethan1kUserRatings

99%

Lessthan1kuserratings

pixclcte

Wantmoredata?Scheduleademo:

pixal.at/demo

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DELISTEDMOBILEAPPSINQ22024-APPLEAPPSTORE|©2024PIXALATE|PIXALATE.COM

pixrclcate

SuperAbandonedApps

Lastupdatedate+4years

AbandonedApps

pixrclcate

pixclcte

date+2years

Lastupdate

StableTrend:ThemajorityofdelistedappsintheAppleappstorewereabandoned

46%

%ofdelistedappswereabandoned(notupdatedin+2yrs.),similartrendtothepreviousyearofanalysis(Q22023).16%ofdelistedappswerenotupdatedinthelastfouryears,accordingtoPixalate’sdata.

Wanttoseealltheapps?Schedulea

demo:

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*Source:Appleappstore;Q22023-Q22024;asmeasuredbyPixalate

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DELISTEDAPPS

DEVELOPERCOUNTRY

Q22024

AppsregisteredinNorthAmericadelistedatthelowestrateofanyregion

pixclcte

Rateofdelistings(%)

Developercountry(region)ofregistration

1.6%

%ofappsregisteredinNorthAmericathatweredelistedinQ22024,addingupto2Kapps,accordingtoPixalate’sdata.

Wanttoseealltheapps?Schedulea

demo:

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Source:Appleappstore;Q22024;asmeasuredbyPixalate

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2.4%ofappsregisteredinRussiadelistedinQ22024

pixclcte

Rateofdelistings(%)

Developercountryofregistration

1.9%

%ofappsregisteredintheU.K.thatweredelistedinQ22024,addingupto393apps,accordingtoPixalate’sdata.

Wanttoseealltheapps?Schedulea

demo:

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Source:Appleappstore;Top5countriesbyno.ofdelistedappsinQ22024;asmeasuredbyPixalate

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DELISTEDAPPS

CATEGORIES

Q22024

Rateofdelistings(%)

CategorieswithlowestrateinQ2

delistings(%)

highestrateinQ22024

Rateof

Categorieswith

pixrclcate

pixrclcate

2024

4%ofappsin“Entertainment”weredelistedinQ22024;thehighestrateofdelistingsacrossallcategories

2%

%ofGooglePlayappsinthe“Photo&Video”categoryweredelistedinQ22024,thecategorywiththelowestrateofdelistings,accordingtoPixalate’sdata.

Wanttoseealltheapps?Schedulea

demo:

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*Source:Appleappstore;Q22024;appstoreprimarycategory;asmeasuredbyPixalate

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DELISTEDAPPS

TOP10BYSTORE

Q22024

APPLEAPPSTORE:TOP10DELISTEDAPPS(byuserratings)

DELISTEDAPPSWITHADS.TXTFILEDETECTEDASMEASUREDBYPIXALATE;ASOFTHEENDOFQ22024

Title

Rank

AppID

Num.UserRatings

1

2

3

4

5

6

7

8

9

10

673K

292K

256K

231K

200K

107K

79K

72K

59K

51K

399072152

1195822976

1641791746

447339142

1497873581

1528539994

1481191686

1362036735

1535673981

1445068497

FoodNetworkKitchen

ディズニーツムツムランド

Gas

画像検索と画像加工-「プリ画像」byGMO

UltimateDisc3D

DriverKing-GettheCrown

ミニ四駆超速グランプリ

WOWPixel-LiveWallpapers

MightyDOOM

DisneySorcerer'sArena

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METHODOLOGY&DISCLAIMER

METHODOLOGY

General

Pixalate’sdatascienceandanalystteamanalyzednearly2MactiveappsanddelistedappsfromtheAppleappstoreinQ22024.ThisreportcontainsdatafromQ12021toQ22024.DataisderivedfromcrawlsoftherespectiveappstoresperformedbyPixalateoroneofPixalate’sthirdpartylicensors.

DelistedApps

Appscanbedelistedforavarietyofreasons,forpurposeslikebreachingappstorepoliciestomorebenignreasons,suchasthedeveloper'sdecisiontowithdrawtheapp.Pixalateisneitherassertingnorassigningareasonforanydelistingaction.Additionally,theinitiatorofthedelistingisnotgenerallypublicly-availableinformation,soitisoftennotpossibletoknowwhethertheremovalwastriggeredbytheappstoreorthedeveloper.Pixalateissharingthisdatanottoimpugnthestandingorreputationofanyperson,entityorapp,but,instead,toreportopinionsastheypertaintodelistediOSapps.

CountryofRegistration

Thecountryofregistrationforagivenappisdeterminedonlyifa)theapphasaphysicaladdresspublishedinitsappstorepage,orotherwiseb)fromtheregistrantphysicaladdressofthepublisherdomainlistedintheappstorepageexcludingprivatelyregisteredones.Ifnoneisavailable,thephysicaladdressassociatedwithanappcannotbedetermined.Sometimes,thesamedevelopermaylistdifferentcountriesofregistrationfordifferentapps.CountryofregistrationisusedtodeterminetheregionasNorthAmerica,EMEA,APACorLATAM.

Userratings

Top10listsreferredtowithinthisreportaredeterminedbasedontheuserratings;AppleStoredoesnotprovidedownloadvalues;dataisderivedfromcrawlsoftherespectiveappstoresperformedbyPixalateoroneofPixalate’sthirdpartylicensors.

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METHODOLOGY

Ads.txt

Theads.txtinitiativefromthe

IABTechLab

waslaunchedwithamissionto“Increasetransparencyintheprogrammaticadvertisingecosystem”byallowingpublishersandothertrafficrightsowners“topubliclydeclarethecompaniestheyauthorizetoselltheirdigitalinventory”withaprimarygoalofreducingappmisrepresentation,or“spoofing.”

AbandonedApps

Pixalateusesthedateonwhichanappwaslastupdatedtodeterminethedegreeofapparentabandonment.Forhigh-leveldatapoints,Pixalateconsidersanapptohaveaheightenedriskof“abandonment”ifithasnotbeenupdatedinatleasttwoyears(asoftheendofQ22024).Theremayalsobeincreasedprivacyrisksassociatedwithabandonedappssuchasnotcomplyingwiththelatestprivacylaws.

Rateofdelistings(%)

Forthisreport,Pixalatecomputestherateofdelistingsastheratioofdelistedapps,attheendofthecorrespondingquarter,relativetothetotalnumberofappsinthestoreavailabletodownloadatthebeginningofthequarter.

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DISCLAIMER

ThecontentofthisreportreflectsPixalate’sopinionswithrespecttothefactorsthatPixalatebelievescanbeusefultothedigitalmediaindustry.AnydatasharedisgroundedinPixalate’sproprietarytechnologyandanalytics,whichPixalateiscontinuouslyevaluatingandupdating.Anyreferencestooutsidesourcesshouldnotbeconstruedasendorsements.Pixalate’sopinionsarejustthat,opinions,whichmeansthat