《跨境电商英语》课件-课件：构词法

WordFormationWordFormation‘Elevateyourhydrationgamewithourplanet-friendlybottles.#SipSustainably#EcoChic’WordFormationPhubbing=phone+snubbingSelfieBlendingItiswhenpartsoftwowordsarecombinedtoformanewword,e.g.brunch=breakfast+lunch.e.g.EcoChic=eco-consciousconsumerswhodon’twanttocompromiseonstyleHashtagging#Itinvolvescreatingorusingaphraseorawordprecededbyahashsymbol(#)totagandcontextualizecontent.CategorizationDiscoveryCompoundingItiswhentwoormorewordsarecombinedtoformanewwordwithaspecificmeaning.e.g.#FitFashionAcronymsItcanmakemessagesconciseandrelatable,especiallywhentargetingayoungeraudiencefamiliarwithsuchabbreviations.e.g.#YMMV(YourMileageMayVary)AffixationThisinvolvesaddingprefixesorsuffixestocreateanewword.Itcansuggestinnovationoranewversionofsomethinginasubtleway.e.g.CyberSecurePlusNeologismsItistocreateentirelynewwordsorphrasesthatcansettrendsandmakeyourbrandstandout.e.g.“EnerNatural”="Energy"and"Natural"ClippingThisinvolvesshorteningalongerwordwithoutsignificantlychangingitsmeaning.e.g.“RecVees”Task1:DeviseaCompoundWord,incorporatingcharacteristicsofyourhealthdrinkbrand(e.g.,energy-boosting,low-sugar,organic)foracampaignhashtag.Explainyourchoice.Task2:CreateaUniqueBlend,capturingtheinnovativefeaturesofyourproductanditsappealtothetargetmarket(forinstance,combining“energy”and“natural”).