Lana Synkovska APK 独联体市场的农化品应用概况

1/1LanaSynkovskaAPK独联体市场的农化品应用概况AGROCHEMICALSPRODUCTSAPPLICATIONINCISMARKETLanaSynkovska,MarketingDirectorAPK-INFORMPrivateandindependent,agriculturespecializedconsultingagencyFull-circleresearchagency,primaryandsecondarymarketdata80personstaff(25peoplecall-centerand10analysts)WearecoveringmarketsofRussiaandUkraine,willtargetstudiesinKazakhstan,BelorussiaandMoldovaHead-officeinDniprocity(Ukraine),representativeofficesinKiev.RussianofficebasedinKurksWeproducebigannualPanelstudyMarketofCPPandseedsintheUkraine/RussiaOurclientsareBayer,Syngenta,BASF,August,Schelkovo,JohnDeereetc.OurpartnersareIFC,WorldBank,Kynetec,P+M,MinistriesofAgricultureetc.2APK-Informagriconsultingfrom1996Scopeofmethodologygowegettheinfo?MethodProjectbasedonCATIinterviewsfollowedbyCATIcall-backsSampledistributionaccordingtoregions,cropsizestructureandAgroholdingmembershipDataweightingaccordingtoregions,cropsizestructureandAgroholdingmembershipSampleFieldworkFieldworktiming:AprilSeptemberFieldcropsdataavailableon16thNovemberSpecialcropsdataavailableon22thSeptemberRecruitmentcriteriaSmall-scalefarmswiththeplantedareasstartingfrom500ha;Large-scaleagriculturalfarms,whichareasexceed10`000ha;AgriculturalholdingsTargetaudience:agronomistsandfarmmanagerswhoareresponsibleformakingdecisionsaboutthechoiceofcropprotectionproductsandseedsTherepresentativesampleincludes-1800agriculturalenterprisesinRussiaand1000inUkraine,producing:-Oilseeds(sunflower,rapeseeds,soya)-Cereals(wheat,barley,rye,oatandpeas)-Maize+Specialcrops(fruit,vegetables,potato)andSugarbeetScopeofinformationcropprotectionINFORMATIONABOUTENTERPRISESANDFARMERSINFORMATIONABOUTFIELDScropsoiltypepreviouscropintendedend-marketlocation(oblast)clientssalesregionstypeofenterpriseagroholdingmembershipfarmsizefarmspecialisationcropsizefarmersagefarmerseducationsourcesofinformationpersonaladvisorsagriculturalmagazinesnewmediainternet,smartphone,ScopeofinformationcropprotectionINFORMATIONABOUTCROPPROTECTIONmanufacturersmarketsharesdistributorsmarketsharesproductsmarketsharesdoseratesperhectaretiming(BBCH)targets(weeds,diseases,pests)tank-mixesproductstechnicalsegmentationactiveingredientstreatmentscostsintentiontoreusecroparea(ha)Nettoarea(ha)PASSarea(ha)Superdevelopedarea(ha)volume(lt;kg)(tonnes)MEASURESvalueproducerprice(UAH,USD,EUR)valuerecommendedprice(UAH,USD,EUR)valueend-userprice(UAH,USD,EUR)averagenumberoftreatmentsperhaaveragecostperha(localcurrency/ha),(/ha)averagedoserate(lt;kg/ha)producttype/productsector(allcropprotectionproductssectorsincluded)suppliergroupsupplierharvestyear/agriculturalseasonwhenproductwasappliedproducerawarenesspriceawarenessAnnualPanelstudyMarketofCPPandseedsintheUkraine/Russia1.Seeds2.Seedtreatments3.Trendsofcropprotectionusage(informationofalltypesofpreparationsgivenbyareas,usage,cropsandregions,aswellasinmoneyequivalent)3.1Herbicides3.2Fungicides3.3Insecticides6PanelstudycontentsRUSSIA:AGCHEMMARKETIN2016745.846.246.647.147.912.012.212.713.613.83.02.93.02.92.717.217.117.016.415.80.010.020.030.040.050.060.070.080.020132014201520162017AllkindoffarmsGrainsOilseedsPotatoFeedcrops8Mostlyallareasofgrainsandoilseedscropsisplanedbyfarmsandagroholdings(bigagriculturalproducingcompanies).Maincropsare:wheat,barley,corn,sunflower,rapeseedsandsoya.Butthefruitsandvegetablecropsaremostlyconcentratedinpopulationshouseholdings.45.445.646.146.647.512.012.212.713.613.80.60.60.70.60.516.716.616.515.915.30.010.020.030.040.050.060.070.080.020132014201520162017FarmsandagroholdingsRussia:agricropsacreagestructure925.125.326.827.727.99.09.48.98.38.02.42.72.82.93.180%81%83%83%81%20132014201520162017AllkindoffarmsWheatBarleyCornshareinacreage24.925.026.627.527.78.99.28.78.27.92.42.62.72.83.080%81%82%83%81%20132014201520162017Averagesizeandbigfarms(holdings)wheatbarleycornshareFromallgraincrops80%comesonwheat,barleyandcorninRussia.Itstraditionalgraincropsinthecountry.107.36.97.07.67.91.52.02.12.22.61.31.21.01.01.084%83%80%79%83%20132014201520162017Allkindoffarmssunflowerrapeseedssoyashare7.26.97.07.67.91.52.02.12.22.61.31.21.01.01.084%83%80%79%83%20132014201520162017Averageandbigfarms(holdings)sunflowersoyarapeseedsshareImportanceofoilseedscropisincreasingduetotheirprofitability.Mainoilseedscropsaresunflower,rapeseedsandsoybeanstheirshareintotaloilseedscropisover82%.Onemorequiteimportantoilseedscropislinseeds(flax).Russia:oilseedscropsarerisingWeareinterviewing1800farmsinRussiatogetthedata1136224023420220118211275711812PovolzhskiySevero-KavkazskoyZapadno-SibirskiyCentral-ChernozyomUralskiyCentralVolgo-ViatskiyEast-SiberianFarEastKaliningradskiyNorth12wheat64953%sunflower15513%barley13411%soybean13411%corn907%rapeseeds262%other*373%Herbicides69457%Fungicides24920%Seedtreatment18916%Insecticides665%Others**262%*Includesoats,ryeetc**includesgrowregulates,biopreparationsetc.MARKETVALUE:1224mlnUSDRussia:distributionofmarketbycropsandtypesofcropprotection132%2%2%3%3%5%ElumisPumaSuper7,5GalaxyTopAksialBalerinaEuro-LightningHerbicides*4%5%5%8%14%16%Bi-58NewKarateZeonBreakAktaraVDGBoreyEuphoriaInsecticides6%7%8%10%11%13%AbakusUltraAltoTurboTitulDuoFalconAltoSuperKolosalProFungicides5%5%5%7%9%13%ScarletLamadorCruiserVialTrusTTabooSelectTopSeedstreaters*IncludingselectiveandnonselectiveherbicidesMARKETVALUE1224mln.USDRussia:mainbrandsofcropprotectionbytypes1413%2%2%2%3%3%11%11%13%19%20%OthersKeminovaAgroExpertGroupDoctorFarmerDupontDOWAgroBayerSchelkovoAgrochimBASFAugustSyngenta%shareofmarketvalue92%ofmarketvalueTOP-10ofthemarketplayersSYNGENTA+DOW=23%Russia:TOP-10producersofcropprotectionUKRAINE:CROPPROTECTIONMARKET20161515.714.814.714.414.67.78.48.48.99.21.91.91.81.81.82.22.12.01.91.80.04.08.012.016.020.024.028.020132014201520162017Allkindoffarmsgrainsoilseedsfruitsvegfeedcrops1611.610.610.710.510.66.67.27.17.67.90.10.10.10.10.11.00.90.80.70.60.05.010.015.020.020132014201520162017AverageandbigfarmsMainpartofareasofgrainsandoilseedscropsisplantedbyaverageandbigfarms73%and86%accordingly.Buttheplantingsofvegetablecropsaremostlymadebysmallhouseholdsinvillageareas.Ukraine:mainagricrops,mlnha176.46.16.96.26.43.23.02.82.92.54.94.74.14.34.552%51%51%49%49%20132014201520162017AllkindoffarmswheatbarleycornShareingrainarea4.94.55.44.94.91.91.81.61.61.33.93.73.23.23.556%53%54%52%51%20132014201520162017AverageandbigfarmswheatbarleycornShareingrainareaMaingraincropsinUkrainearealsowheat,barleyandcorn.TotallytheycovermorethanhalfofUkrainiangrainareas.Ukraine:graincropsareas,mlnha185.05.35.05.95.91.00.90.70.50.81.41.82.11.82.095%94%93%93%95%20132014201520162017Allkindoffarmssunflowerrapeseedssoybeansshare4.04.24.04.84.91.00.90.70.40.81.31.72.01.71.895%94%93%92%95%20132014201520162017AverageandbigfarmssunflowerrapeseedssoybeansshareMainoilseedscropsinUkrainearealsosunflower,rapeseedsandsoybeans.Sunflowerforlast4yearsisstillthemostprofitablecropforUkrainianfarmersandtheyinvestlotsofmoneyinitsplantings.Ukraine:oilseedscrops,mlnha191.31.31.31.31.40.40.40.40.50.575%75%75%74%74%20132014201520162017Allkindoffarmspotatovegetablesshareofpotato0.0180.0220.0230.0300.0300.0310.0350.0350.0390.03837%39%39%44%44%20132014201520162017AverageandbigfarmspotatovegetablesshareofpotatoMainshareintotalvegetablesproductioninUkraineistraditionallypotato-about74-75%ofallvegetableareas.Butincommercialfarmspotatoshareisnotthatbig--about44%.Ukraine:potatoandmainvegetables,mlnha20wheat201.734%sunflower159.827%corn111.119%soybeans67.511%barley34.66%rapeseeds10.12%potato6.41%others*2.10%Herbicides305.951%Fungicides138.123%Seedstreatments66.111%Insecticides14.13%Others**72.512%MARKETVALUE-597mln.USD*Includesrye,oatsetc.**includesgrowstimulators,bioagentsetc.Russia:distributionofmarketbycropsandtypesofcropprotectionUkraine:distributionofmarketbycropsandtypesofcropprotection2112%9%8%6%5%4%PrimextraTZGold500SCBazagran,BASFEuro-LightningMaisterPowerHarnesPrimaHERBICIDES37%10%10%5%4%4%Regent20GBi-58NewConnect112,5SCFastacBiskayaNurelDINSECTICIDES25%12%11%8%7%7%AcantoPlusTanos50AbakusFalcon460ЕСAmistarExtra280SCRexDuoFUNGICIDES10%8%7%7%7%6%KintoDuoCruiser350FSTabooMaximXL035FSSidopridSelestTop312,5FSSEEDSTREATSUkraine:mainbrandsofcropprotectionforgrainsandoilseeds(bytypes)228%2%2%3%3%4%11%12%13%20%22%othe