Sensor Tower：2024年亚太地区手游市场报告 APAC Mobile Game Market Insights

AnalyzingmobilegametrendsinpopularAPACmarketssuchasChina,Japan,SouthKorea,andSoutheastAsiain2024

SensorTowerIntroduction/Description

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Thisreportoffersanin-depthanalysisofthemobilegamemarketsonboththeAppStoreandGooglePlayinpopularAPACregionssuchasChina,Japan,SouthKorea,andSoutheastAsiain2024.Itcoversoverallrevenueanddownloadtrendsinthesemarkets,revenuechangesacrossvariousmobilegamegenres,andtheperformanceoftop

mobilegamesinQ12024.Additionally,throughcasestudies,thisreportdeciphershowLegendofMushroomsuccessfullypenetratedtheAPACmarket.

NotesonRevenueandDownloadStatistics

SensorTower'srevenuedataestimatesin-apppurchases(IAP)revenuefromtheAppStoreandGooglePlay.Itexcludesrevenuefromadvertising,third-partyAndroidstores,anddirectpaymentsthroughdeveloperwebsitesandotherchannels.Unlessexplicitlystatedasnetrevenue,thesefiguresrepresentgrossrevenue(i.e.,beforedeductingplatformfees).

SensorTower'sdownloaddataestimatesappdownloadsfromtheAppStoreandGooglePlay.Thisdataexcludespre-installs,re-downloads,anddownloadsfromthird-partyAndroidstores(GooglePlayisunavailableinMainlandChina).

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TableofContents

Introduction/Description02

ChinaAppStoreGameMarketOverview

04

JapanMobileGameMarketOverview

08

SouthKoreaMobileGameMarketOverview

12

SoutheastAsiaMobileGameMarketOverview

16

CaseStudy:LegendofMushroom

20

Conclusion

27

ChinaMobileGamesMarketOverview

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China'sAppStoreMobileGamesDownloadsandIAPRevenueShowSignsofRecovery

Note:DataasofMarch2024.Source:SensorTowerStoreIntelligence

InQ12024,mobilegamedownloadsontheAppStoreinMainlandChinagrew10%quarter-over-quarter,reaching260million.IntermsofIAPrevenue,AppStoremobilegamerevenueinthismarketreachednearly$3.8billionforthequarter,representingamodest4%increasefromQ42023,indicatingarebound.

MobileGameIAPRevenueinChina'sAppStore

AppleStore

MobileGameDownloadsinChina'sAppStore

$4B

$2B

$0B

AppleStore

300M

150M

0

Q12023

Q22023

Q32023

Q42023

Q12024

Q12023

Q22023

Q32023

Q42023

Q12024

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MobileGameDownloadsinChina'sAppStore(Jan-Apr2024)&QoQGrowth–ByGenre

53M

45M

38M

35M

22M

19M

18M

13M

11M

6M

Arcade

RPG

Strategy

Simulation

Puzzle

Shooter

Lifestyle

Casino

Action

Racing

+12%

+5%

-3%

+26%

-2%

-15%

+85%

+5%

-14%

-10%

0M27M54M

IAPrevenueforlifestyleandshootergamesontheChineseAppStoresurged,withstrategyandarcadegamesseeingrevenuegrowth

Note:DataasofApril2024.Source:SensorTowerGameIntelligence

MobileGameIAPRevenueinChina'sAppStore(Jan-Apr2024)&QoQGrowth–ByGenre

$1.7B

$1.3B

$0.7B

$0.4B

$0.2B

$0.2B

Strategy

RPG

Shooter

Casino

Arcade

Lifestyle

Action

Puzzle

Simulation

Sports

$0.1B$0.1B$0.1B$0.1B

+12%

-18%

+44%

-9%

+13%

+167%

-30%

-4%

+51%

-36%

$0B$0.9B$1.8B

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Top10MobileGamesbyRevenueandDownloadsinChina’sAppStore(Jan-Apr2024)

RevenueRankingDownloadsRanking

1

2

3

4

5

6

7

8

9

10

HonorofKings

Tencent

GameforPeace

Tencent

TFT:TeamfightTactics

Tencent

CrossFire

Tencent

Justice

NetEase

LeagueofLegends:WildRif

Tencent

GenshinImpact

miHoYo

Honkai:StarRail

miHoYo

FantasyWestwardJourney

NetEase

捕鱼大作战

TUYOO

1

2

3

4

5

6

7

8

9

10

YuanMengStar

Tencent

EggyParty

NetEase

欢乐钓鱼大师

ArkGame

HonorofKings

Tencent

GameforPeace

Tencent

TFT:TeamfightTactics

Tencent

LoveandDeepspace

PaperGames

开心消消乐®

HappyElementsK.K

SubwaySurfers

iDreamSky

IdentityV

NetEase

TherankingslistedarederivedfromSensorTower'sestimatesformobilegamerevenueanddownloadsonChina'sAppStorefromJanuarytoApril2024.

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MultipleTencent-ownedmobilegamestoppedChina'sgrossinganddownloadscharts

FromQ1toQ22024,HonorOfKingsexperienceda16%quarter-over-quarterincreaseinrevenue,maintainingitspositionasthetop-grossinggameontheChineseAppStore.

Withthelaunchofthenewseason,TFT:TeamfightTacticsreachedanewrevenuepeakonJanuary26,catapultingittothetopoftheChineseAppStore'stop-grossinggameschart.InQ1-Q22024,thegame'srevenuedoubledquarter-over-quarter,securingthirdplaceinthetop-grossingchart.

TheThreeKingdomsgachaeventinearlyJanuaryandthereleaseofanewgameplaymodeinmid-lateMarchdrovearapidrevenuesurgeforCrossFire.InQ1-Q22024,thegame'srevenuetripledquarter-over-quarter,propellingittofourthplaceinthetop-grossingchart.

UponitsreleaseinDecember2023,thepartygameYuanMengStarquicklyclaimedthetopspotontheChineseAppStore'soveralldownloadschart,maintainingitspositionforseveralweeks.Itcontinuedtobethemost

downloadedmobilegameontheChineseAppStorefromJanuarytoApril2024.

Onitslaunchday,PaperGames'interactivestorygameLoveandDeepspacetoppedtheChineseAppStore'smobilegamesdownloadschart,rankingseventhoverall.BytheendofApril,thegame'sglobalrevenuesurpassed$100M,with65%comingfromtheChineseAppStore.

Note:DataasofApril2024

Source:SensorTowerStoreIntelligence

JapanMobileGamesMarketOverview

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MobileGameDownloadsinJapan

AppleStoreGooglePlay

Q12023

Q22023

Q32023

Q42023

Q12024

200M

100M

0M

SlightQuarter-over-QuarterUptickinMobileGameDownloadsandIAPRevenueinJapan

Note:DataasofMarch2024.Source:SensorTowerStoreIntelligence

InQ12024,mobilegamedownloadsintheJapanesemarketwitnessedamodestrebound,surpassing160million,up6%quarter-over-quarter.IntermsofIAPrevenue,Q1

2024sawa2%quarter-over-quarteruplift,reaching$2.9billion.

MobileGameIAPRevenueinJapan

AppleStoreGooglePlay

Q12023

Q22023

Q32023

Q42023

Q12024

$4.5B

$3B

$1.5B

$0B

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MobileGameDownloadsinJapan(Jan-Apr2024)&QoQGrowth–ByGenre

46M

23M

23M

13M

11M

8M

7M

6M

4M

4M

Puzzle

RPG

Arcade

Simulation

Strategy

Lifestyle

Sports

Tabletop

Action

Casino

+4%

-11%

+5%

+1%

+18%

+9%

-6%

+8%

-11%

+11%

0M24M47M

Puzzle,Strategy,andLifestyleGamesExperienceGrowthinDownloadsandIAPRevenueinJapan

Note:DataasofApril2024.Source:SensorTowerGameIntelligence

MobileGameIAPRevenueinJapan(Jan-Apr2024)&QoQGrowth–ByGenre

$1.8B

$0.5B

$0.3B

$0.3B

$0.2B

$0.2B

RPG

Strategy

Puzzle

Sports

Arcade

GeolocationAR

Action

Shooter

Simulation

Lifestyle

$0.1B$0.1B$0.1B$0.1B

-3%

+2%

+6%

-13%

-8%

-20%

+0%

-9%

-5%

+5%

$0B$0.9B$1.8B

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Top10MobileGamesbyRevenueandDownloadsinJapan(Jan-Apr2024)

RevenueRankingDownloadsRanking

1

2

3

4

5

6

7

8

9

10

MonsterStrike

mixi

UmaMusumePrettyDerby

CyberAgent

Fate/GrandOrder

Aniplex

Puzzle&Dragons

GungHoOnlineEntertainment

Honkai:StarRail

miHoYo

PROFESSIONALBASEBALLSPIRITSA

Konami

LegendofMushroom

JoyNetGames

GenshinImpact

miHoYo

DRAGONBALLZDOKKANBATTLEBandaiNamcoEntertainment

DragonQuestWalk

SQUAREENIX

1

2

3

4

5

6

7

8

9

10

FatgooseGym

HortorGames&QCPlay

LegendofMushroom

JoyNetGames

LastWar:SurvivalGame

FirstFun

HeroClash

ShenzhenBingchuan

RoyalMatch

DreamGames

BlockBlast!

HungryStudio

LINE:DisneyTsumTsum

LINECorporation

WoodNuts&BoltsPuzzle

ABIGamesStudio

DailyMerge:MatchPuzzleGameUniversalMobileGames

BlueLockBLAZEBATTLE

BAEL

TherankingslistedarederivedfromSensorTower'sestimatesformobilegamerevenueanddownloadsonJapan'sAppStoreandGooglePlayfromJanuarytoApril2024.

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LegendofMushroomBreaksintoTop10GrossingMobileGames

FatgooseGymSecuresTopMobileGamesbyDownloads

AfteritslateFebruarylaunchintheJapanesemarket,JoyNetGames'idleRPGLegendofMushroomquicklytoppedtheoveralldownloadschartsonboththeJapanAppStoreandGooglePlay.Itgeneratednearly$80millioninin-apppurchasesfromJanuarytoApril2024,makingitthefastest-growingmobilegamebyrevenueduringthisperiod.Itrankedseventhonthetop-grossingchartandsecondonthedownloadschart.

AfteritsJapanlaunchinlateFebruary,FatgooseGym,aheartwarmingmergemobilegamefromHortorGamesandQCPlay,promptlyclaimedthetoppositiononbothJapan'sAppStoreandGooglePlayoveralldownloadscharts,maintainingitsleadinthedownloadsrankingsfromJanuarytoApril2024.

IntheperiodfromJanuarytoApril2024,strategymobilegamesdownloadsinJapanincreasedby18%quarter-over-quarter.LastWar:SurvivalGameexperienceda570%surgeindownloads,becomingthemostdownloadedstrategymobilegameinJapan,andsecuredthirdonthedownloadschart.

Note:DataasofApril2024

Source:SensorTowerStoreIntelligence

SouthKoreaMobileGamesMarketOverview

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MobileGameDownloadsinSouthKorea

AppleStoreGooglePlay

Q12023

Q22023

Q32023

Q42023

Q12024

150M

100M

50M

0

MarginalQuarter-over-QuarterRiseinMobileGameDownloads,whileIAPRevenueRemainsStableinSouthKorea

Note:DataasofMarch2024.Source:SensorTowerStoreIntelligence

InQ12024,therewasamodest3%quarter-over-quarteruptickinmobilegamedownloadsintheSouthKoreanmarket,reaching130million.IAPrevenueforQ12024stoodataround$1.3billion,remainingsteadycomparedtothepreviousquarter

MobileGameIAPRevenueinSouthKorea

AppleStoreGooglePlay

Q12023

Q22023

Q32023

Q42023

Q12024

$1.5B

$1B

$0.5B

$0B

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MobileGameDownloadsinSouthKorea(Jan-Apr2024)&QoQGrowth–ByGenre

27M

19M

19M

12M

11M

6M

6M

4M

4M

3M

Puzzle

Arcade

RPG

Strategy

Simulation

Action

Lifestyle

Tabletop

Sports

Shooter

+7%

-10%

-15%

+7%

-16%

+9%

-11%

+4%

+1%

+17%

0M14M27M

IntheSouthKoreanmarket,strategygamessawasignificantspikeinIAPrevenue,whilepuzzlegamesregisteredgrowthinbothrevenueanddownloads

Note:DataasofApril2024.Source:SensorTowerGameIntelligence

MobileGameIAPRevenueinSouthKorea(Jan-Apr2024)&QoQGrowth–ByGenre

$0.9B

$0.3B

$0.1B

$0.1B

RPG

Strategy

Puzzle

Sports

Simulation

Casino

Action

Arcade

Shooter

Tabletop

$0.1B$0.1B$0B$0B$0B$0B

-12%

+40%

+10%

+3%

-17%

+2%

+2%

-2%

+1%

+4%

$0B$0.5B$0.9B

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Top10MobileGamesbyRevenueandDownloadsinSouthKorea(Jan-Apr2024)

RevenueRankingDownloadsRanking

1

2

3

4

5

6

7

8

9

10

LegendofMushroom

JoyNetGames

LastWar:SurvivalGame

FirstFun

LineageM

NCSOFT

ODIN:ValhallaRising

KakaoGamesCorp.

WhiteoutSurvival

CenturyGame

LineageW

NCSOFT

Lineage2M

NCSOFT

BrawlStars

Supercell

RoyalMatch

DreamGames

EASPORTSFC™MobileSoccer

ElectronicArts&NEXONCompany

1

2

3

4

5

6

7

8

9

10

LegendofMushroom

JoyNetGames

LastWar:SurvivalGame

FirstFun

RoyalMatch

DreamGames

RulesofBattle

UjoyGames

BlockBlast!

HungryStudio

卫卫卫仝景

TopGamePlayer

BrawlStars

Supercell

MelonMaker:FruitGame

SUPERBOX

卫△昏M

Noriworks

WoodNuts&BoltsPuzzle

ABIGamesStudio

TherankingslistedarederivedfromSensorTower'sestimatesformobilegamerevenueanddownloadsonKorea’sAppStoreandGooglePlayfromJanuarytoApril2024.

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LegendofMushroomandLastWarDominateRevenueandDownloadsCharts

DespitethedeclineinRPGmobilegamerevenueanddownloads

inSouthKorea,JoyNetGames'idleRPGLegendofMushroomachievedstellargrowth.InJan-Apr2024,itgrossednearly$100millioninin-apppurchases,toppingboththerevenueanddownloadrankings.

InJan-Apr2024,strategymobilegamerevenueinSouthKoreasurged40%quarter-over-quarter,withLastWar:SurvivalGamebeingamajorcontributor.ItsrevenueinSouthKoreaskyrocketednearly13timesquarter-over-quarter,catapultingittosecondspotonboththetopgrossinganddownloadscharts.

PuzzlemobilegamesinSouthKorearegisteredanupliftindownloadsandrevenue.Notably,RoyalMatchwitnesseda38%quarter-over-quarterjumpindownloadsinJan-Apr2024,rankingthirdonthedownloadschart.

Note:DataasofApril2024

Source:SensorTowerStoreIntelligence

SoutheastAsiaMobileGamesMarketOverview

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SoutheastAsiaSawaMarginalDipinMobileGameDownloadsWhileIAPRevenuesRemainedStable

Note:DataasofMarch2024.Source:SensorTowerStoreIntelligence

InQ12024,therewasamodest4%quarter-over-quarterreboundinmobilegamedownloadsintheSoutheastAsianmarket,surpassing2billion,witha91%sharefromGooglePlay.However,intermsofIAPrevenue,Q12024sawamarginal1.5%quarter-over-quarterdiptonearly$600million,remaininglargelystable.

MobileGameDownloadsinSoutheastAsia

AppleStoreGooglePlay

MobileGameIAPRevenueinSoutheastAsia

$0.6B

$0.3B

$0B

AppleStoreGooglePlay

2400M

1200M

0M

Q12023

Q22023

Q32023

Q42023

Q12024

Q12023

Q22023

Q32023

Q42023

Q12024

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MobileGameDownloadsinSoutheastAsia(Jan-Apr2024)&QoQGrowth–ByGenre

419M

348M

305M

212M

112M

105M

97M

90M

83M

80M

Arcade

Simulation

Puzzle

Lifestyle

Shooter

Strategy

RPG

Action

Sports

Racing

+1%

+21%

-1%

+8%

+20%

+4%

+5%

+5%

-10%

+9%

0210M420M

SimulationandShooterGamesDriveDownloadGrowthinSoutheastAsia,with

IndonesiaUp16%Quarter-over-QuarterinMobileGameDownloads

Note:DataasofApril2024.Source:SensorTowerGameIntelligence

MobileGameDownloadsinSoutheastAsia(Jan-Apr2024)&QoQGrowth–ByCountry

835M

Indonesia

+16%

368M

Philippines

+1%

352M

Vietnam

+0%

211M

Thailand

-7%

128M

Malaysia

+1%

Cambodia

44M13M

-19%

Singapore

-4%

0430M860M

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Top10MobileGamesbyRevenueandDownloadsinSoutheastAsia(Jan-Apr2024)

RevenueRankingDownloadsRanking

1

2

3

4

5

6

7

8

9

10

MobileLegends:BangBang

Moonton

FreeFire

GarenaGamesOnline

eFootball™2024

Konami

Roblox

RobloxCorporation

MONOPOLYGO!

Scopely

CoinMaster

MoonActive

ArenaofValor

GarenaGamesOnline

CandyCrushSaga

ActivisionBlizzard

PUBGMOBILE

Tencent

EASPORTSFC™MOBILE

ActivisionBlizzard

1

2

3

4

5

6

7

8

9

10

FreeFire

GarenaGamesOnline

MobileLegends:BangBang

Moonton

Roblox

RobloxCorporation

8BallPool

Miniclip

OjolTheGame

CodeXplore

StickmanParty

PlayMaxGameStudio

MotoRider,BikeRacingGame

ZegoStudio

SAKURASchoolSimulator

Garusof

PizzaReady!

Supercent

SubwaySurfers

Miniclip

TherankingslistedarederivedfromSensorTower'sestimatesformobilegamerevenueanddownloadsonSoutheastAsia’sAppStoreandGooglePlayfromJanuaryto

April2024.

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FreeFireRetainstheTopMobileGamebyDownloadswhileMobileLegends:BangBangSolidifiesitsPositionastheTopGrossingMobileGame

DrivenbysignificantgrowthinIndonesia,FreeFireexperienceda70%quarter-over-quarterincreaseindownloadsacrossSoutheastAsia,defendingitstopmobilegamebydownloadstitleandelevatingshootinggamedownloadsby20%.

ByApril2024,Moonton’sMobileLegends:BangBanghadapproached$1.8billioninglobalrevenue,withSoutheastAsiaaccountingfor47%ofitstotalrevenueand67%ofitstotaldownloads.FromJanuarytoApril2024,MobileLegends:BangBangamassed$45millioninSoutheastAsia,consistentlyleadingthetop-grossingcharts.

GameslikeOjolTheGameandPizzaReady!experiencedstandoutgrowthindownloads,contributingtoa21%quarter-over-quarterincreaseinsimulationgamedownloads.

Note:DataasofApril2024

Source:SensorTowerStoreIntelligence

CaseStudy:

LegendofMushroom

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Note:DataasofApril30,2024

Source:SensorTowerStoreIntelligence

LegendofMushroom

JoyNetGames

GameOverview

GameClassification

Genre:RPG

Sub-Genre:IdleRPG

ProductModel:Mid-Core

Setting:HighFantasy

Theme:DungeonCrawler

ArtStyle:2DAnime

CameraPOV:Side

ReleaseDate:November2023

GlobalDownloads:15million

GlobalIAPRevenue:$270million

Monetization:Ads,AdRemoval,Gacha,Subscription,CurrencyBundles,StarterPack,

LiveOps,LootBox,SeasonPass

GameTags:CharacterCollection,Idle,Levels,SocialClans,PvP

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LegendofMushroomReaches$270MillioninGlobalIAPRevenue,Earning$100MillioninSouthKoreaand$80MillioninJapan

Note:DataasofApril2024.Source:SensorTowerGameIntelligence

LegendofMushroom'sDownloadsandIAPRevenue

Downloads

Nov2023

Dec2023

Jan2024

Feb2024

Mar2024

Apr2024

Downloads

15M

10M

5M

0M

IAPRevenue

$0.3B

$0.2B

$0.1B

$0B

IAPRevenue

LaunchedinNovember2023,LegendofMushroomhasbeenreleasedacrossGreaterChina,SouthKorea,Japan,MainlandChina,SoutheastAsia,andtheWest.BylateApril2024,thegamehadaccumulatednearly15millionglobaldownloadsand$270millioninglobalIAPrevenue.

LegendofMushroom'sDownloadsandIAPRevenuebyMarketShare

●SouthKorea.Japan

Others

SoutheastAsia

Taiwan,HongKongandMacao

●SouthKorea

●Taiwan,HongKongandMacaoOthers

Japan

SoutheastAsia

Downloads

Revenue

21%

30%

12%2%

16%

22%

8%

14%

39%

35%

LegendofMushroom'srevenueanddownloadsareprimarilydrivenbyAPACmarkets.Amongthem,SouthKoreaandJapancontributed$100millionand$80million,accountingfor39%and30%ofLegendofMushroom'stotalrevenue,respectively.Intermsofdownloads,SouthKorea,SoutheastAsia,andJapanaccountedfor22%,21%,and14%ofitstotaldownloads,respectively.

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SurpassingLocalClassics,LegendofMushroomTopsRevenueRankingsforRPGMobileGamesinSouthKorea,Japan

Note:DataasofApril2024.Source:SensorTowerStoreIntelligence

Q12023

Q22023

Q32023

Q42023

Q12024

IAPRevenueofTopMobileGamesinSouthKorea

LineageMLineageWODIN:VahallaRising

LegendofMushroom

$0.1B

$0.1B

$0B

IntheSouthKoreanmobilegamemarket,thetop-grossingtitlesaretypicallydominatedbyclassicdomesticMMORPGssuchasLineageM.However,thelaunchofLegendofMushroomdisruptedthisstatusquo,emergingasthetop-grossingmobilegameinQ12024withover$83millioninrevenue.

Jan2024

Feb2024

Mar2024

Apr2024

IAPRevenueofTopMobileGamesinJapan

MonsterStrikeUmaMusumePrettyDerby

Fate/GrandOrderLegendofMushroom

$60M

$30M

$0M

LegendofMushroomalsodeliveredastellarperformanceintheJapanesemarket,toppingtheoveralldownloadschartsontheJapanAppStoreandGooglePlayonitslaunchday.InApril2024,LegendofMushroom'srevenueinJapansurpassed$31million,overtakingdomestichitslikeMonsterStrikeandPrettyDerbytoclaimthetoprevenuespotforthemonth.

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LegendofMushroomranksamongthetopinadshareacrossmultipleplatformsintheSouthKoreanandJapanesemobilegamemarkets

Note:DataasofMarch2024.Source:SensorTowerAdIntelligence

LegendofMushroom'sadvertisingeffortshavebeeneffectiveinSouthKorea.AccordingtoSensorTowerAdIntelligence,inQ12024,thegame'sadsharerankedamongthetop3formobilegamesacrossmultipleplatforms,includingYouTube,TikTok,AdMob,Unity,andAppLovin.

SinceitsJapaneselaunchinFebruary2024,LegendofMushroomhasheavilyinvestedinadvertising.InMarch2024,thegamesecuredfirstplaceinadshareformobilegamesontheTikTokandAppLovinplatforms,whilerankingsecondonYouTubeandAdMob.

Top3MobileGamesAdsinJapaninMarch2024byShareofVoice(SOV)

No.1No.2No.3

Top3MobileGamesAdsinSouthKoreainQ12024byShareofVoice(SOV)

No.1No.2No.3

TikTok

CIYouTube

TikTok

AAppLovin

AdMob

CIYouTube

Unity

AdMob

InMobi

AAppLovin

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Note:DataasofMarch2024

Source:SensorTowerAdIntelligence

LegendofMushroomFeaturesLocalCelebritiesandShowcasesGenerousRewardsinAds

TopAdCreativesforLegendofMushroominQ12024acrossSouthKorea,Japan,SoutheastAsia,China,Taiwan,HongKong,andMacau

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LegendofMushroom'sSouthKoreaUserDemographics

28%

22%

20%

15%

2%

0%

19%

Gender

81%

33%

.Male.Female

AgeDistribution

40%

18-2425-3435-4445-5455+

721%

CoreGamers

410%

HypercasualGamersManga&AnimeLovers

CasualGamers

169%

126%

LegendofMushroomTargetsCoreGamersWhileAlsoAppealingtoHypercasualandCasualPlayerswithitsCuteArtStyleandRelaxedIdleGameplay

Note:DataforQ12024.Source:SensorTowerAudienceInsights

LegendofMushroom'sJapanUserDemographics

AgeDistribution

23%

14%

28%

31%

4%

.Male.Female

Gender

40%

20%

0%

18-2425-34

35-4445-54

55+

668%

CoreGamers

236%

ConsoleGamers

131%

HypercasualGamers

CasualGamers

54%

83%

17%

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Conclusion

InQ12024,gamerevenueonChina'sAppStoregrewby4%quarter-over-quarterto$3.8B,withmultiplegenressuchasstrategy,shooter,arcade,andlifestylegamesexperiencingsignificantrevenuegrowth.

SeveralTencent-ownedtitles(includingHonorOfKings,GameforPeace,TFT:TeamfightTactics,CrossFire,LeagueofLegends:WildRift,andYuanMengStar)dominatedthegrossinganddownloadsmobilegameschartsonChina'sAppStore,withHonorOfKingsleadinginrevenueandYuanMengStartoppingthedownloadschart.

InQ12024,Japan'smobilegamerevenueanddownloadssawaslightrebound,withpuzzleandstrategygamesexperiencinggrowthindownloadsandrevenue.

DuringJanuarytoApril2024,LegendofMushroom'sIAPrevenueapproached$80M,establishingitselfasJapan'sfastest-growingmobilegameintermsofrevenue.Itrankedseventhinthetopgrossingchartandsecondinthedownloadschart.

InQ12024,revenueforstrategygamesinSouthKoreaincreasedby40%quarter-over-quarter,whilepuzzlegamerevenueanddownloadsgrewby10%and7%,respectively.

DuringJanuarytoApril2024,LegendofMushroomdefiedoddsbygeneratingnearly$100Minrevenue,securingthetopspotinbothSouthKorea'stop-grossinganddownloadsmobilegamecharts.LastWar:SurvivalGamealsoexperiencedaremarkablesurgeinrevenue

inSouthKorea,increasingnearly13timesquarter-over-quarterandcontributingtothe40%growthinstrategygamerevenue.

27I

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SensorTowerAPACInsightsTeam

HideyukiTsuji

MobileInsightsStrategistTokyo

YenaYou

MobileInsightsStrategistSeoul

NanLu

SeniorDirectorMarketing

SanFranciso

RuiMa

SaraTan

SeniorAnalystMarketingOperations

ShenzhenSingapo