瑞士媒体使用情况分析报告-外文版培训课件

DIGITAL

&

TRENDSMediausageinSwitzerlandCHAPTER

01NewspapersRankingofdailynewspaperswiththehighestaveragecirculationinSwitzerlandin2021/2022and2022/2023DailynewspaperswiththehighestcirculationinSwitzerlandin2022/2023Copiessold2022/20232021/2022050,000100,000150,000200,000250,000300,000350,000330,70420Minuten(free)*20minutes(free)*Nordwestschweiz*Tages-Anzeiger325,884137,190134,210107,673112,622103,087106,382101,684104,976BZ/Bund*94,373LuzernerZeitung*St.GallerTagblatt*NeueZürcherZeitung*Blick97,15189,97295,49689,76693,33974,85283,6263Description:ThisstatisticshowsarankingofdailynewspaperswiththehighestaveragecirculationinSwitzerlandin2021/2022and2022/2023.Thatyear,20Minuten(20MinutesinGerman),basedintheGerman-speakingpartofSwitzerland,soldroughly137,190copies.ThedailynewspaperwaslaunchedontheSwissprintmediamarketattheendof1999.Thetargetaudiencewasdefinedbythepublishersasyoung,urbanandlivingintheZurichregion.BesidesZurich,20Minutenalsohas[...]

ReadmoreNote(s):Switzerland;April1toMarch31;totalcirculation;*Completeedition.ReadmoreSource(s):WEMFReachofselecteddailynewspapersandregionalweekliesinGerman-speakingSwitzerlandin2022/2023(in1,000readers)ReachofdailynewspapersandregionalweekliesinGermanSwitzerland2022/2023Readersperissueinthousands02004006008001,0001,200SchweizamWochenende*20MinutenD-CHNordwestschweiz*Tages-Anzeiger1,030900310295272269244243212BlickBZ/BundLuzernerZeitung*St.GallerTagblatt*NeueZürcherZeitung*AargauerZeitung*ZRZZürcherRegionalzeitungenSüdostschweiz*176153145AnzeigerRegionBern1064Description:In2022/2023,thenewspaperSchweizamWochenende(SwitzerlandontheWeekend)hadthewidestreachinGerman-speakingSwitzerlandwithoveronemillionreaders.20MinutenandNordwestschweiz*ꢀfollowed.

ReadmoreNote(s):Switzerland;September2021to2023;14yearsandolder;Computer-assistedtelephoneinterviews(CATI)andwebinterviews(CAWI);*incl.copies.

ReadmoreSource(s):WEMFReachofselecteddailynewspapersinFrench-speakingSwitzerlandfrom2014to2022(in1,000s)ReachofdailynewspapersinFrench-speakingSwitzerland2014-202220minutes24heuresLeMatin¹TribunedeGenèveLeTempsLeNouvellisteLaLibertéL'Express/Arcinfo²60050040030020010002014201520162017201820192020202120225Description:In2022,thedailynewspaper20minutesreached357,000readersinFrench-speakingSwitzerland.Thiswasadecreasecomparedtopreviousyears.

ReadmoreNote(s):Switzerland;2014to2022;14yearsandolderSource(s):WEMFReachofselecteddailynewspapersinItalian-speakingSwitzerlandfrom2014to2022(in1,000s)ReachofdailynewspapersinItalianSwitzerland2014-2022CorrieredelTicino(Plus)²20MinutiLaRegioneTicino140120100801301291241021028810110098959493929088

88888887868382818180746460402002014201520162017201820192020202120226Description:In2022,thedailynewspaper20Minutireached64,000readersinItalian-speakingSwitzerland.Thiswasadecreaseonpreviousyears.TicinoisSwitzerland'sItalian-speakingcanton.ReadmoreNote(s):Switzerland;2014to2022;14yearsandolderSource(s):WEMFNumberofe-paperssoldperissueofselecteddailynewspapersinGerman-speakingSwitzerlandin2021/2022and2022/2023E-papersofdailynewspaperssoldinGermanSwitzerlandin2021/2022and2022/2023Numberofsolde-papers2022/202310,0002021/202205,00015,00020,00025,00022,41721,715NeueZürcherZeitung*Tages-Anzeiger17,52114,8169,996BZ/Bund*6,9036,1625,2945,8605,226LuzernerZeitung*St.GallerTagblatt*BaslerZeitung2,9583,1157Description:TheNeueZürcherZeitungsold22,417e-papersin2022/2023inGerman-speakingSwitzerland.Thiswasanincreaseonthepreviousyear,thepaperwasstillintheleadcomparedtothenumberofe-paperssoldforotherdailiesonthelist.

ReadmoreNote(s):Switzerland;April1toMarch31ofeachyear;*Totalcirculation.Olderfigureswerepartiallyretrievedfromrespectiveearliersourcereports.Surveyperiodsmayvary.

ReadmoreSource(s):WEMFNumberofe-paperssoldperissueofselectednewspapersandmagazinesinFrench-speakingSwitzerlandin2021/2022and2022/2023E-papersofnewspapersandmagazinessoldinFrenchSwitzerland2022/2023Numberofsolde-papers2022/20236,0002021/20228,00002,0004,00010,00012,00014,00016,00014,958LeTempsLeNouvelliste24Heures*13,9116,3236,0304,7114,3653,5643,876TribunedeGenèveLeMatindimancheBilan2,1492,3421,9251,3798Description:In2022/2023,dailynewspaperLeTempssold14,958copiesofitse-paperinFrench-speakingSwitzerland,anincreaseontheyearbefore.LeNouvellistefollowedwith6,323copies.

ReadmoreNote(s):Switzerland;April1toMarch31ofeachyear;*Totalcirculation.Olderfigureswerepartiallyretrievedfromrespectiveearliersourcereports.Surveyperiodsmayvary.

ReadmoreSource(s):WEMFNumberofe-paperssoldperissueofselectednewspapersinItalian-speakingSwitzerlandfrom2018/2019to2023/2023E-papersofnewspaperssoldinItalian-Switzerland2018-2023CorrieredelTicinoLaRegione4,0003,5003,0002,5002,0001,5001,0005003,3433,0472,8402,4862,2572,1271,9931,8341,8431,6401,6241,4301,4231,3801,3291,2591,1951,1871,06282347130202012/20132013/20142014/20152015/20162016/20172017/20182018/20192019/20202020/20212021/20222022/20239Description:In2022/2023,CorrieredelTicino,adailynewspaperinItalian-speakingSwitzerland,sold3,343copiesofitsepaper.Thiswasanincreasecomparedtotheyearbeforeat3,047copies.

ReadmoreNote(s):Switzerland;April1toMarch31ofeachyear;CopiessoldSource(s):WEMFCHAPTER

02TelevisionNumberofcabletelevisioncustomersinSwitzerlandfrom2005to2022(inmillions)NumberofcableTVcustomersinSwitzerland2005-20223.52.882.882.892.883.02.52.01.51.00.50.02.842.852.792.752.692.642.512.432.372.242.122.132.122.0420052006200720082009201020112012201320142015201620172018201920202021202211Description:In2022,therewerearound2.12millioncableTVcustomersinSwitzerland.Thiswasaslightdecreasecomparedtothepreviousyearat2.13million.Numbershavebeenfallingyearafteryearsince2009.

ReadmoreNote(s):Switzerland;2005to2022Source(s):SuissedigitalTVdailyreachinGerman-speakingSwitzerlandfrom2013to2023TVdailyreachinGerman-speakingSwitzerland2013-202370%65%65%65%65%64%64%63%62%61%61%60%50%40%30%20%10%0%57%2013201420152016201720182019202020212022202312Description:In2023,anaverageof61percentofresidentsinGerman-speakingSwitzerlandwerereachedbytelevisioncontent.Thisincludesdelayedconsumptionofrecordedbroadcastswhichtookplaceatleastsevendaysafterthebroadcast,aswellasvideo-on-demand.Percentagesgenerallystayedthesameduringthesurveyperiod.ReadmoreNote(s):Switzerland;2013to2022;2,342respondents;3yearsandolder;German-speakingSwitzerland;MondaytoSunday;*Differentsamplesizesindifferentyears.

ReadmoreSource(s):MediapulseAverageTVconsumptiontimeinGerman-speakingSwitzerlandfrom2013to2023(inminutesperday)TVconsumptiontimeinGerman-speakingSwitzerland2013-20231401291281241241211191181201008060402001141121041042013201420152016201720182019202020212022202313Description:In2023,SwissTVviewersspentanaverageof104minuteswatchingtelevisiondaily.Numbershavegenerallystayedthesameduringthesurveyperiod,beinghighestin2013at129minutesofdailyTVviewingtime.

ReadmoreNote(s):Switzerland;2013to2023;2,342respondents;3yearsandolder;MondaytoSunday.;*Samplesizesvariedduringtheyearsthesurveywasconducted.

ReadmoreSource(s):MediapulseMarketsharesoftelevisionbroadcastersinGerman-speakingSwitzerlandin2023MarketsharesofTVbroadcastersinGerman-speakingSwitzerland2023Marketshare15%0%5%10%20%25%30%35%SRF1SRFzweiSchweizPrivateZDF19%11%8%6%ARD5%5%RTLSat13%ProSiebenSRFinfoRTL22%2%2%ORF21%1%1%3SATORF1Andere33%14/statistics/717214/market-shares-tv-broadcasters-german-speaking-switzerlandTheleadingbroadcasterthatyearwasSRF1,aSwisschannel,withamarketshareof19percent.ItwasfollowedbySRFzweiandSchweizPrivatebothwithamarketshareof11andeightpercentrespectively.ZDFwascamenextwithasharesixpercent.ReadmoreNote(s):Switzerland;2023;2,342respondents;3yearsandolder;GermanSwitzerland;TVpanel,MondaytoSunday;24hoursSource(s):MediapulseMarketsharesoftelevisionbroadcastersinWesternSwitzerlandin2023MarketsharesofTVbroadcastersinWesternSwitzerland2023Marketshare0%5%10%15%20%25%30%35%40%45%RTSUnTF120%11%M67%7%F2RTSDeuxF36%4%W92%2%RTL9Other40%15Description:ThisstatisticshowsthemarketsharesoftelevisionbroadcastersinWesternorFrench-speakingSwitzerlandin2023.TheleadingbroadcasterthatyearwasRTSUn(RadioTélévisionSuisseUn),aSwisschannel,withamarketshareof20percent.ItwasfollowedbyTF1withamarketshareof11percentandM6concludedthetopthreewithsevenpercent.ReadmoreNote(s):Switzerland;2023;1,418respondents;3yearsandolder;WesternSwitzerland;TVpanel;MondaytoSunday;24hSource(s):MediapulseMarketsharesoftelevisionbroadcastersinItalian-speakingSwitzerlandin2023MarketsharesofTVbroadcastersinItalian-speakingSwitzerland2023Marketshare20%0%5%10%15%25%30%35%40%RSILaUnoCanale5RAI118%10%7%7%RSILaDueItalia1RAI34%3%3%3%3%Rete4RAI2TeleTicinoRTSUnSRF11%1%1%LA7Other38%16Description:ThisstatisticshowsthemarketsharesoftelevisionbroadcastersinItalianSwitzerlandin2023.TheleadingbroadcasterthatyearwasRSILaUno,withamarketshareof18percent.

ReadmoreNote(s):Switzerland;2023;645respondents;3yearsandolder;MondaytoSunday;24hoursSource(s):MediapulseCHAPTER

03InternetDurationofinternetusageinSwitzerlandin2023(inhoursperday)DurationofinternetusageinSwitzerlandin2023Morethan15hours3%1hourorless3%10to15hours8%5to10hours30%1to5hours56%18Description:In2023,around30percentofSwissrespondentstoasurveyoninternetusagestatedtheywereonlineanywherefromfiveto10hoursaday.Onlythreepercentwereonlinelessthananhouraday.

ReadmoreNote(s):Switzerland;MaytoJune2023;1,008respondents;14yearsandolder;InternetusersSource(s):UniZürich;WorldInternetProjectDurationofinternetusageeachdayinSwitzerlandin2023,bygender(inhoursperweek)DurationofdailyinternetusageinSwitzerlandin2023,bygender75.865432105.65.3MenWomenTotal19Description:In2023,womeninSwitzerlandspentonaveragearound5.3hoursonlineeveryday.Thiscouldincludemessagingfriends,usingsocialmedia,orevenjusttolooksomethingupontheinternet.Menspentslightlymoretimeonline.

ReadmoreNote(s):Switzerland;MaytoJune2023;1,008respondents;14yearsandolderSource(s):BAKOM;UniZürich;WorldInternetProjectShareofinternetusersinSwitzerlandin2018and2020,bydeviceInternetusersinSwitzerlandin2018and2020,bydevice20182019202090%80%70%60%50%40%30%20%10%0%85.4%82.3%80.3%62.8%61.5%60.4%51.3%51.4%49%SmartphoneDesktopcomputerTablet20Description:In2020,85.4percentofSwissinternetusersusedsmartphonestogoonline.Thiswasanincreaseonthepreviousyear.Smartphonesweretheleadingchoiceofenddeviceamongusers,comparedtodesktopcomputersandtablets.

ReadmoreNote(s):Switzerland;2018and2020;14yearsandolderSource(s):NET-MetrixCHAPTER

04RadioAverageradioreachinGerman-speakingSwitzerlandfrom2011to2023RadioreachinGerman-speakingSwitzerland2011-2023100%88.9%88.8%88.2%87.9%87.4%87.2%90%80%70%60%50%40%30%20%10%0%85.7%83.1%81.4%79.5%77.4%75.6%73.8%20112012201320142015201620172018¹2019202020212022202322Description:ThisstatisticshowstheradioreachinGerman-speakingSwitzerlandfrom2010to2023.In2023,around74percentoflistenersinGerman-speakingSwitzerlandwerereachedthroughtheradio.

ReadmoreNote(s):Switzerland;2011to2023;7,686respondents;15yearsandolder;MondaytoSundaySource(s):MediapulseAverageradiolisteningdurationinGerman-speakingSwitzerlandfrom2011to2023(inminutesperday)RadiolisteningdurationinGerman-speakingSwitzerland2011-2023120113110109105105102102989896100806040200918685201120122013**201420152016201720182019202020212022202323Description:ThisstatisticshowstheaverageradiolisteningdurationinGerman-speakingSwitzerlandfrom2010to2023.In2023,residentsofGerman-speakingSwitzerlandlistenedtotheradioforanaverageof86minutes.

ReadmoreNote(s):Switzerland;2011to2023;15yearsandolder;averageperday(MondaytoSunday)Source(s):MediapulseDailymarketsharesofradiobroadcastersinGerman-speakingSwitzerlandin2023MarketsharesofradiobroadcastersinGerman-speakingSwitzerland2023Marketshare30%0%10%20%40%50%60%70%SRGSSRTotalSRFTotal58.4%52.3%SRF127.3%SRF313.2%SRFMusikwelleSRF2Kultur8.1%2.3%SRF4News1%SwissSatelliteRadiosRTSLaPremièreSRFVirusRSIReteUnoAndereSRGSSRPrivateSchweizTotal5%0.2%0.3%0.2%0.8%38.4%24Description:ThisstatisticshowsthemarketsharesofradiobroadcastersinGerman-speakingSwitzerlandin2023.Thatyear,theSwissradiostationSRF3hadanaveragedailymarketshareof13.2percent.

ReadmoreNote(s):Switzerland;2023;7,686respondents;15yearsandolder;MondaytoSundaySource(s):MediapulseDailymarketsharesofradiobroadcastersinWesternSwitzerlandin2023MarketsharesofradiobroadcastersinWesternSwitzerland2023Marketshare0%10%20%30%40%50%60%70%SRGSSRTotalRTSTotal57.9%46.2%LaPremièreOptionMusiqueCouleur330.5%7.7%5.7%Espace22.3%1.7%2.8%SRF1AndereSRGSSR-SenderPrivateSchweizTotalBNJ32.6%5.2%6.5%LausanneFMFribourg(net)OneFM3.4%3.6%25Description:ThisstatisticshowsthemarketsharesofradiobroadcastersinWesternorFrench-speakingSwitzerlandin2023.Thatyear,theSwissradiobroadcasterCouleur3achievedanaveragedailymarketshareof5.7percent.

ReadmoreNote(s):Switzerland;2023;3,237respondents;15yearsandolder;MondaytoSundaySource(s):MediapulseDailymarketsharesofradiobroadcastersinItalianSwitzerlandin2023MarketsharesofradiobroadcastersinItalianSwitzerland2023Marketshare0%10%20%30%40%50%60%70%80%SRGSSRTotalRSITotal73%57.2%ReteUno34.9%ReteDue4.9%5.4%ReteTre17.5%SRF1SwissSatelliteRadiosRTSLaPremièreAndereSRGSSR-SenderPrivateSchweizTotal3iii6.6%1.2%2.6%21.9%11.2%RadioTicino6.9%OtherprivatebroadcastersTotalforeignbroadcasters0.8%5.1%26Description:ThisstatisticshowsthemarketsharesofradiobroadcastersinItalianSwitzerlandin2023.Thatyear,radiobroadcasterRSITotalrecordedamarketshareofover57percent.

ReadmoreNote(s):Switzerland;2023;1,152respondents;15yearsandolder;MondaytoSundaySource(s):MediapulseRadiousageinSwitzerlandinAutumn2023,bytypeofreceptionandlocationRadiousageinSwitzerlandinAutumn2023,byreceptionandlocationDAB+Internet/digitalAnalog/VHF60%50%40%30%20%10%0%55%43%41%40%39%33%19%18%13%CarWorkHome27Description:In2023,around19percentofSwissradiolistenersusedanalog/vhfathome,while18percentdidsoatwork.41percentusedDAB+athome.

ReadmoreNote(s):Switzerland;Autumn2023;2,725respondents;15yearsandolderSource(s):DigiMigInternetradiousershareinSwitzerlandfromspring2015toautumn2023,byagegroupInternetradiousershareinSwitzerland2015-2023,byagegroup15-3435-5455andolder55%50%45%40%35%30%25%20%15%10%Spring

Autumn

Spring

Autumn

Spring

Autumn

Spring

Autumn

Spring

Autumn

Spring

Autumn

Spring

Autumn

Spring

Autumn

Spring

Autumn2015

2015

2016

2016

2017

2017

2018

2018

2019

2019

2020

2020

2021

2021

2022

2022

2023

202328Description:Inautumn2023,around48percentofSwissradiolistenersaged15to34usedinternetradio.Thiswasaslightdecreasecomparedtospring.Meanwhile,around33percentoflistenersaged55andolderchoseonlineradio.

ReadmoreNote(s):Switzerland;Spring2015toAutumn2023;2,725respondents;15yearsandolder;*Currentsamplesize.Samplesizesforotheryearsvary.Olderfigureswerepartiallyretrievedfromrespectiveearlierreports.

ReadmoreSource(s):DigiMigCHAPTER

05StreamingWhichofthefollowingonlinevideoprovidersdoyouuseatleastoccasionally?ReachofleadingonlinevideoprovidersinSwitzerlandin202370%64%60%50%43%40%30%20%14%10%0%6.6%6.1%Sky5.9%5.2%4.1%RTL+YouTubeNetflixDisney+TwitchAmazonPrimeAppleTVPlus30Description:Asof2023,around64percentofSwissviewersstreamedcontentonYouTube.43percentusedNetflix.AmazonPrimewasrankedloweronthelist,withonlysixpercentofviewersusingtheservice.

ReadmoreNote(s):Switzerland;BeginningofApriluntilmid-June2023;2,087respondents;15yearsandolder;Phoneandonlinesurvey,representativeofthepopulationaged15andolderinGerman-speakingandWestSwitzerland;*Numberof[...]

ReadmoreSource(s):IGEM;WEMFWhichofthesemusicstreamingservicesdoyouuse?MostusedmusicstreamingservicesinSwitzerlandin2023FreeversionFee-based120%100%80%60%40%20%0%13%73%49%41%25%32%22%36%17%20%20%23%52%22%18%27%16%13%13%YouTubeSpotifyAppleMusic

YoutubeMusic

SoundCloud

AmazonMusicPremiumDeezerTidalNapsterOther31Description:YouTubewasbyfarthemostpopularfreemusicstreamingserviceinSwitzerlandin2023.73percentusedthefreeversion,while13percentusedthefee-basedversion.ThemostpopularpaidstreamingserviceswereSpotifyandAppleMusic.

ReadmoreNote(s):Switzerland;April2023;1,538respondents;18-74;RepresentativeSource(s):moneylandUsershareofselectedelectronicmediaamongthetotalpopulationinSwitzerlandin2022and2023ElectronicmediausedinS