邮轮旅游产品的类型课件讲解

邮轮旅游产品的类型TypesofCruiseTourismProducts天津海运职业学院赵莹莹TianjinMaritimeCollegeZhaoYingyingPrincessCruise"Ice"inAlaska公主邮轮“冰”临阿拉斯加航次产品ZHAOSHANGYIDUNCharmingSouthChinaSeaTour招商伊敦号魅力南海之旅航次产品目录Content按照航行路径分类ClassificationAccordingtoNavigationRoute1按照航线长短分类ClassificationbyRouteLength2按照出发港口分类ClassificationbyPortofDeparture3按照航线特色分类ClassificationAccordingtoRouteCharacteristics4按照航行路径分类

ClassificationAccordingtoNavigationRoute往返航线产品RoundTripProducts单程航线产品One-wayRouteProducts按照航行路径分类

ClassificationAccordingtoNavigationRoute1往返航线产品RoundTripProducts普吉岛槟城新加坡邮轮出发和返程都在同一港口的邮轮旅游产品.CruiseTourismproductswithbothdepartureandreturnatthesameport按照航行路径分类

ClassificationAccordingtoNavigationRoute上海福冈上海济州岛福冈鹿儿岛便利性强Convenient经济适用EconomicallyApplicable直线式往返航产品One-priceall-inclusive环状式往返航线产品CircularRound-tripRouteProducts按照航行路径分类

ClassificationAccordingtoNavigationRoute2单程航线产品One-wayRouteProducts邮轮从一个港口出发，经停中途停靠港口，游客在另一个港口下船，完成邮轮旅游全过程。

Thecruiseshipstartsfromoneport,stopsattheporthalfway,andtouristsdisembarkatanotherporttocompletethewholeprocessofcruisetourism.天津仁川济州岛上海按照航行路径分类

ClassificationAccordingtoNavigationRoute领略更多风光EnjoyMoreScenery组合多种交通方式CombineMultipleModesofTransportation一价全包转港航线

RepositoningCruise邮轮结束一个母港航季之后，转向另外一个母港时开辟的航线Therouteopenedwhenthecruiseshipturnstoanotherhomeportaftertheendofonehomeportseason.按照航线长短分类

ClassificationbyRouteLength按照航线长短分类

ClassificationbyRouteLength1中短线航线产品MediumandShortRouteProducts10天以下Lessthan10days按照航线长短分类

ClassificationbyRouteLength2长线航线产品LongRouteProducts10天以上Morethan10days按照航线长短分类

ClassificationbyRouteLength按照航线长短分类

ClassificationbyRouteLength3环球航线产品GlobalRouteProducts长达数月ForMonths按照出发港口分类

ClassificationbyPortofDeparture境内母港航线产品HomeportCruise境外母港航线产品FlyCruise按照航线长短分类

ClassificationbyRouteLength1境内母港航线产品HomeportCruise天津国际邮轮母港TianjinInternationalCruisePort上海吴淞口国际邮轮港ShanghaiWusongkouInternationalCruisePort本国游客直接从国内相对较近的港口城市出发搭乘邮轮的旅游方式ThewayfordomestictouriststotakeacruiseshipdirectlyfromarelativelycloseportcityinChina按照航线长短分类

ClassificationbyRouteLength2境外母港航线产品FlyCruise也称为海空联程邮轮旅游产品，是需要衔接长距离飞行在境外搭乘邮轮的旅游方式Alsoknownassea-aircruisetourismproducts,itisatourismmodethatneedstoconnectlong-distanceflightsandtakecruiseshipsover邮轮体验Cruiseexperience远距离观光long-distancesightseeing+按照航线特色分类

ClassificationAccordingtoRouteCharacteristics度假型邮轮旅游产品HolidayCruiseTourismProducts观光型邮轮旅游产品SightseeingCruiseTourismProducts主题型邮轮旅游产品ThemeCruiseTourismProducts按照航线长短分类

ClassificationbyRouteLength1度假型邮轮旅游产品HolidayCruiseTourismProducts主打休闲和娱乐功能，并不在乎景观的多样性Focusonleisureandentertainmentfunctions,anddon'tcareaboutthediversityoflandscape按照航线长短分类

ClassificationbyRouteLength济州岛上海福冈所串联的旅游目的地较少Therearefewtouristdestinationsinseries按照航线长短分类

ClassificationbyRouteLength拥有完善的生活和娱乐活动设施Withperfectlivingandentertainmentfacilities按照航线长短分类

ClassificationbyRouteLength2观光型邮轮旅游产品SightseeingCruiseTourismProducts按照航线长短分类

ClassificationbyRouteLength2观光型邮轮旅游产品SightseeingCruiseTourismProducts按照航线长短分类

ClassificationbyRouteLength2观光型邮轮旅游产品SightseeingCruiseTourismProducts按照航线长短分类

ClassificationbyRouteLength3主题型邮轮旅游产品ThemeCruiseTourismProducts聚焦于某一主题要素打造的邮轮航次，各项活动安排有比较专一的内容和属性Focusingonthecruisevoyagecreatedbyacertainthemeelement,eachactivityarrangementhasarelativelyspecificcontentandattribute.文化性Cultural专题性Topicality趣味性Interest按照航线长短分类

ClassificationbyRouteLengthThethemevoyageofthePrincessofProsperity"TellChineseStoriesalongtheMaritimeSilkRoad"盛世公主号“沿海丝路，讲中国故事”主题航次Thethemevoyageof"SoutheastCoastCulturalTour"ofZHAOSHANGYIDUN招商伊敦号“东南海岸文化之旅”主题航次常见的主题型邮轮旅游产品

CommonThematicCruiseTourismProductsCruiseCulturalTourismProducts邮轮文化旅游产品常见的主题型邮轮旅游产品

CommonThematicCruiseTourismProductsCruiseConferenceTourismProducts邮轮会议旅游产品常见的主题型邮轮旅游产品

CommonThematicCruiseTourismProductsCruiseWeddingTourismProducts邮轮婚庆旅游产品常见的主题型邮轮旅游产品

CommonThematicCruiseTourismProductsCruiseFitnessTourismProducts邮轮健身旅游产品本讲小结Summary按照航行路径分类ClassificationAccordingtoNavigationRoute往返航线产品RoundTripProducts单程航线产品One-wayRouteProducts按照航线长短分类ClassificationbyRouteLength中短线航线产品MediumandShortRouteProducts长线航线产品LongRouteProducts环球航线产品GlobalRouteProducts本讲小结Summary按照出发港口分类ClassificationbyPortofDeparture境内母港航线产品HomeportCruise境外母港航线产品FlyCruise按照航线特色分类ClassificationAccordingtoRouteCharacteristics度假型邮轮旅游产品HolidayCruiseTourismProducts观光型邮轮旅游产品Si