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第第页学年度第学期期末考试《商务笔译》(A)卷专业班级姓名学号Ⅰ、词汇测试题(2题,每题20分,共40分)该组有10个商务英语英文词或词组,下面均有英文词或词组来进行解释。请将正确的选项标出,要求英英转换意义准确,符合商务英语规范。(1)frictionA.anacceptedopinionB.disagreementorunfriendlinessC.apartofsomethingD.ataleorastory(2)toassessA.tojudgeordecidetheamount,valueofsomethingB.toassignataskC.topossesssomethingD.tosupportbygivingmoney(3)validA.basedontruth,abletobeacceptedB.nottobeacceptedC.tobediscussedD.tobeuseless(4)extendA.tobecomelargerB.toofferorgiveC.togetoutofD.tobesatisfiedwith(5)resorttoA.tousesomethingforhelpB.torefusesomeoneC.toclaimforsomethingD.topreventsomethingfromhappening(6)decision-makingbodyA.aninstitutiontomakeupadecisionB.apersonwhomakesupadecisionC.thecoreofadecisionD.aplan(7)toallocateA.togiveone’splacetoeachB.tocontributeafundC.toprojectaprogramD.tocomeupwithideas(8)succumbA.tolosethedeterminationtoopposesth.B.tosucceedC.totakebackpropertyD.totakeplace(9)intangibleA.muchgreaterthanusualB.necessaryandimportantasapartofawholeC.slightlyearlierthanorbeforesth.ElseD.notsolidorabletobeseenorfelt(10)entitleA.topayforthedamageB.torefusetogiveC.tohaveaparticularrighttodoD.tocomparewith2、该组有10个商务英语英文词或词组,下面均有汉语词或词组来进行解释,请将正确项选出,要求英汉转换意义准确,符合商务英语规范。(11)Itisstipulatedthat…A.按照规定B.据说C.必须承认D.可以预料(12)torunacompetitionA.进行培训B.进行竞争C.进行考核D.投入生产(13)embarkonA.开始B.阻止C.出现D.使…困难(14)hire-purchaseA.分期付款B.租赁业务C.期货交易D.购买(15)claimclauseA.要求B.索赔条款C.补偿条约D.保留条款(16)freeofchargeA.免除罚金B.自由赔偿C.自由索赔D.免费(17)securedbondA.抵押债券B.中长期债券C.短期债券D.保证债券(18)creditinterestrateA.信用利息B.存款利率C.贷款利率D.法定准备金(19)double-entryA.复式记账B.两个入口C.合伙经营D.联合战略(20)endorseA.认可,赞同B.调查C.批准D.组成,构成II、语境意义,完形填空题(2题,共60分)本组考题共有15个空,每空下有多项意义近似的英语选项,从中择一准确选项填入空内。要求:A词语的特定环境所产生的意义。B词语的情态色彩意义。C词语的语法意义D句子与超句群在特定的集约形式中的意义。E语篇的主题意义1、完形填空题(10空,每空4分)TextStockNowadays,corporationsusuallyneedalargeamountofcapitalforthe__21____oftheirproductionandbusinessbuttheirownfundsarefarfrom__22___.Itisthestockissuancethatmakesitpossibleforthemtofillupthegap.Thestocksaremainlyissuedthroughaspecialmarketinawaysimilartothatofbondissuance.Buyerswillobtainakindofstockbillsbyprovidingtheirfundstotheissuingcorporation.Buttherelationshipbetweenastock-issueranditsbuyersisobviouslydifferentfromthatbetweenabond-issueranditsbuyers.Forabond,itisestablishingadebtor-creditorrelationshipbetweenthe__23___,whoshouldpayontimethebond___24___andinterest,andthebuyers,whowillreceivesuchrepayment.Butforastock,itisanownershipcertificate,whichmeansthatthebuyerhasbecomeoneofthemembersinpossessionofthecorporation(issuer)’s___25___andhisshareisequaltothefacevalueofthestockhehaspurchased.Inaddition,thereisnotermforastock,soinnocircumstancecanabuyer__26____hisinvestmentfromthestockexcepthisresellingitinasecondarymarketorhisclaimingindemnityfromthecorporationwhenitisfacing__27__.Whathecangetannuallyisonlythedividendsandbonusdrawnfromtheprofitproducedbythestockinwhichhehasinvested.Whenastockhasbeenissuedintheprimarymarketandbecomenegotiableforfreepurchaseandresaleinthesecondarymarket,itspricewill__28____fromitsoriginalfacevalueand__29__upanddownalongwiththemarkettone.Iftherearemorepurchasesthansalesonit,whichrenderitspriceup,itiscalled“__30__Market”;ifonthecontrary,itiscalled“BearMarket”.21.A.boostB.beginningC.purchasingD.presenting22.A.lossB.adequateC.effectiveD.large23.A.buyerB.issuerC.manD.person24.A.moneyB.currencyC.principalD.principle25.A.goodsB.valuesC.propertiesD.shipment26.A.revokeB.drawC.withdrawalD.withdraw27.A.boomB.bankruptC.bankruptcyD.apartment28.A.departB.divideC.differD.render29.A.doB.fluctuateC.fillD.share30.A.BearB.CatC.BullD.Cow2、语境意义题文中有五处缺少内容请从文后的选项中选出合适的选项填回到原文中相应的位置(5空,每空4分)AdvertisingintheUnitedStatesissuccessfulunderthefollowingcircumstances:(1)whenitcreatesafavorablecompanyimage;(2)whenitreliesonscientificresearchforanaccurateevaluationoftrends,fashions,needs,attitudes,andmotivation;(3)systematicallyappliesthefindingsofresearchinsolvingitsproblems;(4)avoidsexposingthesponsortochargesofunethicalpractices.(31)_______________InthecompetitiveworldofAmericanbusiness,apositivecompanyimageisessentialtoacompany'ssurvivalandgrowth.Anyadversepublicitycoulddestroytheimage,therebycausinga"recession"inthecompany'sabilitytosellitsproduct,keepthevalueofitsstockshighandmaintainahealthystateofcompanymorale.Furthermore,theself-imagesproject-edtotheconsumerareoneoftheessentialtechniquesforpullingpeopleintotheproductcommercial,ofgettingtheminvolvedwiththesituationandconsequentlywiththeproduct(32)_______________ThecompositeAmerican,asprojectedinTVandradiocommercials,mightbepiecedtogethersomewhatasfollowsalwayseating,troubledwithinsomnia,constantlyworried,extremelyclean,fondoffunandluxury,wholesome,highlyindividualistic,lookingfortheeasiestandquickestwayofdoingeverything,andsearchingforreality-evenifit'sonlyarealcigarette.Successfuladvertisingappealsmoretoemotionthantoreason.Researchshowsthatdatafromsurveysmaybeinaccuratebecausepeoplefrequentlydonotgivereasonedanswerstoquestions,butanswersthatconveyagoodimpressiontothere-searcher.(33)_______________Reasoningpoweriscalledintoplayonlywhenpeoplehavetogivethemselvesasolidexcuseforbuyingsomethingthatappealstothememotionally.Sinceamajorpartofadvertisingisaimedattheemotions,thereissomeconcernthatthroughexploitationoftheemotionsbyadvertisers,Americanswillbecomelessrationalandlessindependentintheirabilitytomakedecisions.However,recentresearchindicatesthatpeople'sabilitytoreasonisnotadverselyaffectedbyadvertisingbecausetoofewadvertisingmessagesreallygetthroughthem.(34)_______________Ifacompany'sdriveforsuccessfuladvertisingdisregardsethicalpractices,thepublicmustrelyonvariousagenciestodisciplinetheoffenderwiththethreatofdamagingitsimage.Ontheotherhand,advertisershavefounditadvantageoustoenrichourrehoursbyprovidinggreatentertainment,oftenunavailableotherwise.(35)_______________Whatdoesitmean?Itmeansthatweassociatethebrandname,thetrademark,orthesloganwiththeentertainment.Itmeansthecompanyhaswonourfavorandthat,inallprobability,wewillbuythatcompany’sproductsand/orinvestinitsstocks.Ultimately,theAmericandreamofeverlastingaffluencedependsforitsfulfillmentontheadvertiser'scontinuedsuccessinkeepingpeopleamused,dissatisfiedwithwhattheyalreadyhave,andeagerformoreandmoreandstillmoreofthegoodthings.Therefore,everystepintheadvertisingprocessisaimedatstimulatingAmericanstoworkharder,totrainlonger,andtoearnmor
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