美国食品广告行业市场前景及投资研究报告-培训课件外文版2024.5

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MARKETSFoodadvertisingintheU.S.CHAPTER

01OverviewMeasuredmediaadvertisingspendingintheUnitedStatesin2022,bycategory(inbillionU.S.dollars)U.S.measuredmediaadspend2022,bycategorySpendinginbillionU.S.dollars10

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200525303540455055RetailGeneralservices49.722.1Telecommunications,internetservicesandISPMedicineandremediesAutomotive19.715.113.913.412.410.810.39.89.2FinancialservicesMediaInsuranceAirlines,hotels,carrentalandtravelGovernment,politicsandreligionRestaurantsFood,beveragesandcandyComputersandsoftwarePersonalcare7.56.36.1Apparel5.94Description:MeasuredmediaspendingintheU.S.retailsectorreached49.7billionU.S.dollarsin2022.Thecategoryrecordedbyfarthehighestinvestmentinadvertisingthatyear,whichincludesspendingonTV,magazines,newspapers,radio,outdoor,anddigitaladvertising.ReadmoreNote(s):UnitedStates;2022;measuredmediaonlySource(s):AdvertisingAge;KantarCategorieswiththelargestgrowthinadvertisingspendingintheUnitedStatesinMarch2022CategorieswiththelargestadspendgrowthintheU.S.2022Year-on-yeargrowth20%

40%-40%Travel-20%0%60%80%100%120%114%140%ApparelandaccessoriesEntertainmentandmediaRetail55%25%20%18%WellnessRestaurantGeneralbusinessFinancialservicesTech8%7%6%5%Pharma1%CPG-6%Auto-14%5Description:TravelwastheproductcategorywiththelargestgrowthinadvertisingspendingintheUnitedStatesinMarch2022,withanincreaseof114percentcomparedtoMarch2021.Apparelandaccessoriescameinsecondwithanadspendingincreaseof55percent,whileentertainmentandmediaroundedoutthetopthreewithagrowthof25percent.ReadmoreNote(s):UnitedStates;March2022Source(s):MediaPost;StandardMediaIndexTVadvertisingspendingintheUnitedStatesin2021,byparentindustrycategory(inbillionU.S.dollars)LeadingTVadvertisingindustriesintheU.S.2021,byadspendSpendinginbillionU.S.dollars402681012LifeandentertainmentPharmaceuticalandmedicalFoodandbeverageInsurance10.15.64.54ElectronicsandcommunicationVehicles3.83.63.5HealthandbeautyRestaurants3.2Retailstores3.1HomeandrealestateBusinessandlegal3.12.5Politics,government,andorganizationsApparel,footwear,andaccessoriesTravel0.60.590.53Education0.276Description:In2021,lifeandentertainmentwastheindustrywiththehighestTVadvertisingspendingintheUnitedStates,reaching10.1billionU.S.dollars.Pharmaceuticalandmedicalrankedsecond,withaspendof5.6billion,whilefoodandbeverageroundingoutthetopthreewithadspendof4.5billion.ReadmoreNote(s):UnitedStates;January1toDecember15,2021;figuresareestimates;parentindustrycategorySource(s):iSpot.tv;VarietyLeadingradioadvertiserindustriesintheUnitedStatesin2022,byradioadspending(inmillionU.S.dollars)LeadingradioadvertiserindustriesintheU.S.2022,byradioadspendingSpendinginmillionU.S.dollars100

150050200250300350400450RetailMiscellaneousservicesandamusementsGovernment,politicsandorganizationsCommunications393.88365.46338.88261.37Financial239.6Insuranceandrealestate219.44MediaandadvertisingMedicinesandproprietaryremediesRestaurants166.43162.13148.97BusinessandtechnologynotelsewhereclassifiedAutomotive,automotiveaccessoriesandequipmentPublictransportation,hotles,andresortsGames,toys,andhobbycraft82.0551.6251.1749.877Description:In2022,theretailindustryspentalmost394millionU.S.dollarsonradioadvertisingintheUnitedStates,thehighestexpenditureamongallsectorsofadvertisers.Miscellaneousservicesandamusementsfollowedwithaninvestmentofover365milliondollarsinthemedium,whilethegovernment,politics,andorganizationssegment'sexpenditureamountedtonearly339milliondollars.ReadmoreNote(s):UnitedStates;2022;includesnetworkandnationalspotSource(s):RadioAdvertisingBureau;VivvixDistributionofprogrammaticout-of-home(OOH)spendingintheUnitedStatesin1sthalf2023,byadvertisercategoryDistributionofprogrammaticOOHspendingintheU.S.H12023,byadvertisercategoryShare0%5%10%15%20%25%Food/drinkPersonalfinanceHealth/fitnessArts/entertainmentTravel23%14%11%11%7%Tech/computingShopping5%5%Style/fashionAutomotive4%4%Business3%Hobbies/interestsCareers2%2%Other9%8Description:Inthefirsthalfof2023,thefoodanddrinkadvertisingcategoryaccountedforalmostaquarter(or23percent)oftheprogrammaticout-of-home(OOH)spendingintheUnitedStates.Personalfinancefollowedwith14percent.

ReadmoreNote(s):UnitedStates;H12023Source(s):PlaceExchangeDistributionofpodcastadvertisingrevenueintheUnitedStatesin2022,byindustrycategoryPodcastadrevenueintheU.S.2022,byindustrycategoryShareofadrevenue10%0%5%15%14%13%20%25%30%FinancialservicesArts,entertainment,andmediaCPG10%RetailPharmaceuticals,healthcare,drugs,remediesTelco9%7%5%Automotive/automotiveservicesB2B4%3%3%TravelandtourismProfessionalservicesfornon-businessentities2%BeverageandrestaurantsOther1%28%9/statistics/1265778/distribution-podcast-advertising-usa-industryIn2022,financialservicescontributed14percentofthepodcastadvertisingrevenueintheUnitedStates.Arts,entertainment,andmediaretailrankedasthesecondleadingindustry,witha13percentshareintheU.S.podcastadrevenuethatyear.

ReadmoreNote(s):UnitedStates;2022Source(s):IAB(U.S.);PwC;RainNewsSuperBowlin-gameadvertisingspendingintheUnitedStatesin2022,byindustry(inmillionU.S.dollars)SuperBowlin-gameadspendingintheU.S.2022,byindustryIn-gameadspendinginmillionU.S.dollars10

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5006070809010099.3110Automotive,automotiveaccessandequipmentWeb-based,television,radio,print,andmotionpicturesFinancial70.557.6Beerandwine44.844.8CommunicationsConfectioneryandsnacks3228.825.6Computers,software,internetNECAudioandvideoequipmentandsuppliesTravel,tourism,hotels,andresortsAutomotivedealersandservices19.212.810Description:Theautomotiveindustrywastheonethatspentthemostinin-gameadvertisingduringSuperBowlLVIin2022,withanexpenditureof99.3millionU.S.dollars.Web-based,television,radio,print,andmotionpicturesfollowedwithanadspendof70.5million,whilethefinancialindustryroundedoutthetopthreewithaspendof57.6million.ReadmoreNote(s):UnitedStates;2022;in-gamespendingSource(s):Kantar;VivvixCHAPTER

02AdvertisingspendingFoodadvertisingspendingintheUnitedStatesfromJanuary2021toJanuary2023(inmillionU.S.dollars)MonthlyfoodadspendintheU.S.2021-20237006306005305305205154904804805004003002001000465460455455450440440430430430430425420420415410400Jan

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Jan12/statistics/1415875/monthly-food-ad-spend-in-the-usInJanuary2023,advertisingspendinginthefoodcategorytotaled440millionU.S.dollarsintheUnitedStates.Theamountdecreasedby30percentcomparedtoDecember2022,whenfoodadvertisersinvestedaround630milliondollarsinads.

ReadmoreNote(s):UnitedStates;January2021toJanuary2023Source(s):MediaRadar;estimatesFoodadvertisingspendingontelevisionintheUnitedStatesfrom2019to2021(inbillionU.S.dollars)FoodadspendonTVintheU.S.2019-20214.54.114.063.94.03.53.02.52.01.51.00.50.020192020202113Description:Thefoodsector'sexpenditureonTVadvertisingintheUnitedStateswentfromover4.1billionU.S.dollarsin2020to3.9billiondollarsin2021-anannualdeclineoffivepercent.ReadmoreNote(s):UnitedStates;2019to2021;grossfigures;excludingvolumediscountsSource(s):NielsenFoodadvertisingspendingonmagazinesintheUnitedStatesfrom2019to2021(inmillionU.S.dollars)FoodadspendonmagazinesintheU.S.2019-2021900816.02800700600500400300200100712.52497.96020192020202114Description:Between2019and2021,thefoodindustry'sexpenditureonmagazineadvertisingintheUnitedStatesdeclinedby39percent,amountingtolessthan498millionU.S.dollarsinthelatteryear.ReadmoreNote(s):UnitedStates;2019to2021;grossfigures;excludingvolumediscountsSource(s):NielsenFoodadvertisingspendingonout-of-home(OOH)advertisingintheUnitedStatesfrom2019to2021(inmillionU.S.dollars)FoodadspendonOOHadvertisingintheU.S.2019-2021120110.25100.1410080604020072.5620192020202115Description:In2021,thefoodindustryspentmorethan110millionU.S.dollarsonout-of-home(OOH)advertisingintheUnitedStates,up52percentfromlessthan73millionU.S.dollarsayearearlier.ReadmoreNote(s):UnitedStates;2019to2021;grossfigures;excludingvolumediscountsSource(s):NielsenFoodadvertisingspendingonradiointheUnitedStatesfrom2019to2021(inmillionU.S.dollars)FoodadspendonradiointheU.S.2019-202110092.74908070605040302010070.2667.2620192020202116Description:Between2019and2021,thefoodsector'sexpenditureonradioadvertisingintheUnitedStatesdecreasedbyover24percent,amountingtolessthan70.3millionU.S.dollarsinthelatteryear.

ReadmoreNote(s):UnitedStates;2019to2021;grossfigures;excludingvolumediscountsSource(s):NielsenFoodadvertisingspendingonnewspapersintheUnitedStatesfrom2019to2021(inmillionU.S.dollars)FoodadspendonnewspapersintheU.S.2019-20218072.087060504030201048.4532.37020192020202117Description:Between2019and2021,thefoodindustrycutitsexpenditureonnewspaperadvertisingintheUnitedStatesby55percent-thespendingamountedtolessthan32.4millionU.S.dollarsinthelatteryear.ReadmoreNote(s):UnitedStates;2019to2021;grossfigures;excludingvolumediscountsSource(s):NielsenFoodadvertisingspendingoncinemaintheUnitedStatesfrom2019to2021(inmillionU.S.dollars)FoodadspendoncinemaintheU.S.2019-20215044.324540353025201510516.35.03020192020202118Description:In2021,thefoodindustryspent16.3millionU.S.dollarsoncinemaadvertisingintheUnitedStates,overthreetimesmorethanthepreviousyear.Still,the2021figureamountedtolessthan37percentofthe44.3-million-dollarexpenditurerecordedin2019,beforetheCOVID-19outbreak.ReadmoreNote(s):UnitedStates;2019to2021;grossfigures;excludingvolumediscountsSource(s):NielsenCHAPTER

03AdspendbyindustrycategoryAdvertisingspendinginthefoodandkindredproductsindustryintheUnitedStatesfrom2021to2022(inmillionU.S.dollars)U.S.foodandkindredproductsadspend2021-20223,0002,485.112,478.222,5002,0001,5001,00050002021202220/statistics/470418/food-and-kindred-products-industry-ad-spend-usaInasurveyofrepresentativesofthefoodandkindredproductsindustryintheUnitedStates,itwasfoundthatin2022thesectorspent2.48billionU.S.dollarsonadvertising.Ayearearliertheexpendituresinthisindustryamountedto2.49billiondollars.ReadmoreNote(s):UnitedStates;2021to2022;IndustrySICcode:2000Source(s):Schonfeld&AssociatesAdvertisingspendinginthegrocerystoresindustryintheUnitedStatesfrom2021to2022(inmillionU.S.dollars)U.S.grocerystoresadspend2021-20222,5002,0001,940.821,799.371,5001,00050002021202221/statistics/470604/grocery-stores-industry-ad-spend-usaAsurveyofrepresentativesofthegrocerystoresindustryintheUnitedStatesfoundthatin2022thesectorspentaround1.94billionU.S.dollarsonadvertising.Intheprecedingyear,theindustry'sadexpendituresamountedtoabout1.8billiondollars.ReadmoreNote(s):UnitedStates;2021to2022;IndustrySICcode:5411Source(s):Schonfeld&AssociatesAdvertisingspendinginthegroceriesandrelatedproductswholesaleindustryintheUnitedStatesfrom2021to2022(inmillionU.S.dollars)U.S.groceriesandrelatedproductswholesaleadspend2021-2022600494.56482.3450040030020010002021202222Description:InasurveyofrepresentativesofthegroceriesandrelatedproductswholesaleindustryintheUnitedStates,itwasfoundthatin2022thesectorspentnearly494.6millionU.S.dollarsonadvertising.Intheprecedingyear,theindustry'sadexpendituresamountedto482.3milliondollars.ReadmoreNote(s):UnitedStates;2021to2022;IndustrySICcode:5140Source(s):Schonfeld&AssociatesAdvertisingspendinginthecannedfruits,vegetables,preserves,jams,andjelliesindustryintheUnitedStatesfrom2021to2022(inmillionU.S.dollars)U.S.cannedfruits,vegetables,preserves,jams,andjelliesadspend2021-2022200178.718016014012010080141.5160402002021202223Description:Inasurveyofrepresentativesofthecannedfruits,vegetables,preserves,jams,andjelliesindustryintheUnitedStates,itwasfoundthatin2022thesectorspentroughly141.5millionU.Sdollarsonadvertising.Accordingtorecordsfromthepreviousyear,theadexpendituresintheindustryamountedto178.7milliondollars.ReadmoreNote(s):UnitedStates;2021to2022;IndustrySICcode:2033Source(s):Schonfeld&AssociatesAdvertisingspendinginthecanned,frozen,andpreservedfruits,vegetables,andfoodspecialtiesindustryintheUnitedStatesfrom2021to2022(inmillionU.S.dollars)U.S.canned,frozen,andpreservedfoodspecialtiesadspend2021-20221,2001,068.5966.271,00080060040020002021202224Description:Inasurveyofrepresentativesofthecanned,frozen,andpreservedfruits,vegetables,andfoodspecialtiesindustryintheUnitedStates,itwasfoundthatin2022thesectorspentnearly0.97billionU.S.dollarsonadvertising.Inthepreviousyear,theindustry'sadexpendituresamountedto1.07billiondollars.ReadmoreNote(s):UnitedStates;2021to2022;IndustrySICcode:2030Source(s):Schonfeld&AssociatesCHAPTER

04LeadingadvertisersAdvertisingspendingofleadingfoodandbeveragecompaniesintheUnitedStatesasof2021(inmillionU.S.dollars)AdspendingofleadingfoodandbeveragecompaniesintheU.S.2021SpendinginmillionU.S.dollars0100200300400500600700PepsiCoKellogg581.8391.9Coca-ColaHershey366302.4KraftHeinzGeneralMillsMars276.3239.6202.9199.9MondelezNestleFerreroUnilever169.7151.6143.5125.1118.8TysonKeurigDrPepperCampbellSoupRedBull116.5113.126Description:In2021,PepsiCoinvestedmorethan581millionU.S.dollarsinadvertisingintheUnitedStates,makingitthefoodandbeveragecompanywiththehighestadspendingthatyear.Kelloggfollowedwithapproximately392millioninvestedinads,whileCoca-Colaroundedupthetopthreewith366million.During2021,TVpromotionmadethemajorityofadvertisingspendingofleadingU.S.foodandbeveragemanufacturers.ReadmoreNote(s):UnitedStates;2021Source(s):Nielsen;RuddCenterforFoodPolicyandObesityatYaleTVadvertisingspendingofleadingfoodandbeveragecompaniesintheUnitedStatesasof2021(inmillionU.S.dollars)TVadspendingofleadingfoodandbeveragecompaniesintheU.S.2021SpendinginmillionU.S.dollars0100200300400500600PepsiCoKellogg524.2331.4Coca-ColaHershey293.3269.6GeneralMillsMondelezKraftHeinzMars207.2182161.4160.4FerreroNestle147.1132.1KeurigDrPepperRedBull107.8104.2100.7CampbellSoupUnilever89.7Tyson56.827Description:In2021,PepsiCoinvestedmorethan524millionU.S.dollarsinTVadvertisingintheUnitedStates,makingitthefoodandbeveragecompanywiththehighestTVadspendingthatyear.Kelloggfollowed,havinginvestedapproximately331million,whileCoca-Colaroundedupthetopthreewith293millioninTVadspending.AdsonTVmadethemajorityoftheoveralladvertisingspendingofleadingU.S.foodandbeveragemanufacturers.

ReadmoreNote(s):UnitedStates;2021Source(s):Nielsen;RuddCenterforFoodPolicyandObesityatYaleDigitaladvertisingspendingofmajorfoodandbeveragecompaniesintheUnitedStatesin2021(inmillionU.S.dollars)Digitaladspendoffood&beveragecompaniesintheU.S.2021SpendinginmillionU.S.dollars0510152025303540455055PepsiCoCoca-ColaKraftHeinzUnilever49.641.527.822MondelezHershey17.514.5Tyson13.5CampbellSoupKellogg10.510.3RedBull8.7KeurigDrPepperMars7.45.75.24.4GeneralMillsFerreroNestle3.328Description:In2021,PepsiCoinvestednearly50millionU.S.dollarsindigitaladvertisingintheUnitedStates,makingitthefoodandbeveragecompanywiththehighestonlineadspendingthatyear.Coca-Colafollowed,havinginvested41.5millionindigitalads.AdvertisingonTVmadethemajorityoftheoveralladspendofleadingU.S.foodandbeveragemanufacturers.ReadmoreNote(s):UnitedStates;2021Source(s):Nielsen;RuddCenterforFoodPolicyandObesityatYaleAdvertisingspendingofselectedrestaurantchainsintheUnitedStatesin2022(inmillionU.S.dollars)AdspendofselectedrestaurantsintheU.S.2022SpendinginmillionU.S.dollars200

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4000100500600700800774900Domino's(Domino'sPizza)McDonald's(McDonald'sCorp.)Wendy's(Wendy'sCo.)638538BurgerKing(RestaurantBrandsInternational)TacoBell(YumBrands)497396Starbucks(StarbucksCorp.)367364Subway(Doctor'sAssociates)Dunkin'(InspireBrands)265Chick-fil-A(Chick-fil-A)212ChipotleMexicanGrill(ChipotleMexicanGrill)14929Description:In2022,Domino'srankedasthemost-advertisedrestaurantchainintheUnitedStates,withameasuredmediaadspendof774millionU.S.dollars.McDonald`scameinsecondwithaspendingof638milliondollarsinmeasuredmediaadvertising.Wendy'sfollowedwith538milliondollars.ReadmoreNote(s):UnitedStates;2022;measuredmediaadspendingSource(s):AdvertisingAge;Pathmatics;VivvixAdvertisingspendingofselectedbeveragebrandsintheUnitedStatesin2022(inmillionU.S.dollars)AdspendofselectedbeveragebrandsintheU.S.2022SpendinginmillionU.S.dollars100

150050200250300350Coke(Coca-ColaCo.)Pepsi(PepsiCo)327204Gatorade(PepsiCo)124DrPepper(KeurigDrPepper)MountainDew(PepsiCo)Sprite(Coca-ColaCo.)996464PolandSpring(BlueTritonBrands)PureLife(BlueTritonBrands)Dasani(Coca-ColaCo.)620Aquafina(PepsiCo)030Description:In2022,TheCoca-ColaCompanyandPepsiCospentthemostonmeasuredadvertisingoftheirpopularsugarydrinksIntheUnitedStates.Thatyear,Coca-Colaspent327millionU.S.dollarsonmeasuredadvertisingforitsflagshipbeverage,Coke.Meanwhile,PepsiCoinvested204milliondollarsinpromotingPepsi.ReadmoreNote(s):UnitedStates;2022;measuredmediaadspendingSource(s):AdvertisingAge;Pathmatics;VivvixAdvertisingspendingofselectedbeermanufacturersintheUnitedStatesin2022(inmillionU.S.dollars)AdspendofselectedbeermanufacturersintheU.S.2022SpendinginmillionU.S.dollars50

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1500ConstellationBrands(ModeloEspecial,CoronaExtra)Anheuser-BuschInBev(BudLight,MichelobUltra)MolsonCoorsBeverageCo.(CoorsLight,MillerLite)BostonBeerCo.(Truly,TwistedTea)200250300350400371335274120108Heineken(Heineken,DosEquis)MarkAnthonyGroup(WhiteClaw)77Diageo(Guinness)52D.G.Yuengling&Son(Yuengling)PabstBrewingCo.(PabstBlueRibbon)FloridaIceandFarmCo.(Genesee,Labatt)144331Description:In2022,ConstellationBrandswasthetopadvertisingspenderamongbeermanufacturersintheUnitedStates.Thecompany,whichproducesbeerslikeModeloEspecialandCoronaExtra,spentjustover371millionU.S.dollarstopromoteitsbrands.AnheuserBuschfollowed,withaninvestmentof335billiondollarsinmeasuredmedia.ReadmoreNote(s):UnitedStates;2022;measuredmediaadspendingSource(s):AdvertisingAge;Pathmatics;VivvixNestléadvertisingspendingintheUnitedStatesfrom2013to2022(inmillionU.S.dollars)Nestlé:adspendintheU.S.2013-20223,0002,5002,0002,754.32,4242,4292,4032,3142,2022,1281,500994.51,0005000818804.1201520132014201620172018201920202021202232Description:In2022,Nestléinvested2.43billionU.S.dollarsinadvertisingintheUnitedStates.TheSwissconfectionarycompanykeptitsadspendingstablecomparedtothepreviousyear.NestléownsbrandssuchasGerber,PolandSpring,KitKat,andNescafé,justtonameafew.ReadmoreNote(s):UnitedStates;2013to2022Source(s):AdvertisingAge;Pathmatics;VivvixPepsiCo'sadvertisingspendingintheUnitedStatesfrom2014to2022(inbillionU.S.dollars)PepsiCo:adspendintheU.S.2014-20222.52.01.521.961.731.741.491.461.381.341.181.00.50.020142015201620172018201920202021202233Description:In2022,PepsiCoinvestedapproximatelytwobillionU.S.dollarsinadvertisingintheUnitedStates.Thebeveragemanufacturerreachedthehighestadspendingduringtheperiodinreview.ReadmoreNote(s):UnitedStates;2014to2022Source(s):AdvertisingAge;Pathmatics;VivvixMcDonald'sCorporationadvertisingspendingintheUnitedStatesfrom2009to2022(inbillionU.S.dollars)McDonald's:adspendintheU.S.2009-20222.01.81.61.91.621.621.541.511.461.421.431.421.431.371.41.21.00.80.60.40.20.01.31.24200920102011201220132014201520162017201820192020202234Description:McDonald'sinvested1.9billionU.S.dollarsinadvertisingintheUnitedStatesin2022.Since2014,theomni-presentfastfoodrestaurantchainhasbeenconsistentlyincreasingtheirpromotionalspendinginthecountry.ReadmoreNote(s):UnitedStates;2009to2022Source(s):AdvertisingAge;Pathmatics;VivvixWendy'sadvertisingspendingintheUnitedStatesfrom2013to2022(inmillionU.S.dollars)Wendy's:adspendintheU.S.2013-2022600500538422400290.32852793002001000272258256239236201320142015201620172018201920202021202235Description:In2022,Wendy'sinvested538millionU.S.dollarsinmeasuredmediaadvertisingintheUnitedStates.Thatyear,theWendy'sCompany'sworldwiderevenueamountedto2.1billiondollars.

ReadmoreNote(s):2013to2022;measuredmediaonlySource(s):AdvertisingAge;Pathmatics;VivvixAdvertisingspendingofBurgerKingintheUnitedStatesfrom2010to2022(inmillionU.S.dollars)BurgerKing:adspendintheU.S.2010-20226005004004973753723583413263003002853002001000256257.4256235201020112012201320142015201620172018201920202021202236Description:In2022,BurgerKingboosteditsmeasuredmediaadvertisingexpenditureintheUnitedStatestoalmost500milliondollarsin2022,upfrom326milliondollarsin2021.Atthesametime,thefast-foodchain`sparentcompany,RestaurantBrandsInternational,alsoincreaseditsadvertisingexpenditure.ReadmoreNote(s):2010to2022;measuredmediaadspendingSource(s):AdvertisingAge;Pathmatics;VivvixCHAPTER

05LeadingbrandsMostvaluablefoodbrandsworldwidein2022,basedonbrandvalue(inmillionU.S.dollars)Rankingofthemostvaluablefoodbrandsworldwide2022BrandvalueinmillionU.S.dollars10,000

15,00005,00020,00025,00020,819NestléYili10,594Lay's8,5577,8607,238DanoneTysonQuakerKellogg'sHaitianMengniuMcCain7,1286,9825,7835,5335,26438Description:Withabrandvalueofover20.8billionU.S.dollars,Nestléwasbyfarthemostvaluablefoodbrandintheworldin2022.Yili,aChinesedairybrand,wasvaluedatabout10.6billionU.S.dollars,puttingthebrandinsecondplace.

ReadmoreNote(s):Worldwide;2022Source(s):BrandFinanceMostvaluablesoftdrinkbrandsworldwidein2023,basedonbrandvalue(inmillionU.S.dollars)Brandvalueofthemostvaluablesoftdrinkbrandsworldwide2023BrandvalueinmillionU.S.dollars40,000

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60,000010,00020,00030,00070,00080,00090,000100,00098,004110,000Coca-Cola*NongfuSpringPepsi**21,76418,82618,554RedBull***NespressoYili11,32911,2709,6728,234NescaféFantaDietCoke****MengniuMonster8,1057,7697,6467,4096,633SpriteGatorade39Description:Thisstatisticdepictsthebrandvalueoftheworld'smostvaluablesoftdrinkbrandsin2023.Thatyear,NongfuSpringwasthesecondmostvaluablebeveragebrandworldwidewithabrandvalueofabout21.8billionU.S.dollars.

ReadmoreNote(s):Worldwide;2023Source(s):Bloomberg;Kantar;KantarMillwardBrownBrandvalueofthe10mostvaluablequickservicerestaurantbrandsworldwidein2022(inmillionU.S.dollars)Most