全球非酒精饮料行业市场前景及投资研究报告-培训课件外文版2024.5红牛可乐

INDUSTRIES

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MARKETSNon-alcoholicbeveragesworldwideCHAPTER

01MarketoverviewWorldwidenon-alcoholicbeveragemarketrevenuefrom2016to2027(intrillionU.S.dollars)Globalmarketvalueofnon-alcoholicbeverages2016to20271.00.940.940.920.90.880.90.80.70.60.50.40.30.20.10.00.860.850.830.830.820.810.782016201720182019202020212022202320242025202620273Description:Theglobalvolumeinthenon-alcoholicdrinksmarketwasforecasttocontinuouslyincreasebetween2023and2027by0.1trillionunits(+11.36percent).Thevolumeisestimatedtoamountto0.94trillionunitsin2027.ReadmoreNote(s):Worldwide;2016to2027Source(s):ConsumerMarketInsightsRevenuegrowthofthenon-alcoholicdrinksmarketworldwidefrom2016to2027Revenuegrowthofnon-alcoholicdrinksworldwide2016-202720%15%10%14.3%12.29%6.6%5.37%5.08%4.97%5.07%5%0%3%2.52%1.86%1.29%-5%-8.48%2020-10%201620172018201920212022202320242025202620274Description:Theglobalrevenuegrowthinthenon-alcoholicdrinksmarketwasforecasttocontinuouslydecreasebetween2023and2027byintotal11percentagepoints.Therevenuegrowthisestimatedtoamountto1.29percentin2027.Findfurtherinformationconcerningtherevenuegrowthinthenon-alcoholicdrinksmarketbylookingatothercountries,suchasDenmarkandPoland.ReadmoreNote(s):Worldwide;2016to2027Source(s):ConsumerMarketInsightsRevenueofthenon-alcoholicdrinksmarketworldwidebycountryin2022(inbillionU.S.dollars)Revenueofthenon-alcoholicdrinksmarketworldwidebycountry2022RevenueinbillionU.S.dollars200,000

250,000050,000100,000150,000300,000350,000400,000450,000500,000UnitedStatesChina447,353.37135,859.43Japan68,632.8253,767.44GermanyUnitedKingdomMexico39,072.7434,310.3733,949.7327,401.0324,918.7122,862.1320,747.0219,730.0419,519.26NigeriaIndonesiaFranceSouthKoreaSpainBrazilAustralia5Description:TheUnitedStatesisleadingtherankingbyrevenueinthenon-alcoholicdrinksmarket,recording447.4billionU.S.dollars.FollowingcloselybehindisChinawith135.9billionU.S.dollars,whileAlgeriaistrailingtherankingwith2.1billionU.S.dollars,resultinginadifferenceof445.3billionU.S.dollarstotherankingleader,theUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsNon-alcoholicbeveragemarketvolumeworldwidefrom2014to2027,bysegment(inmillionliters)Salesvolumeofnon-alcoholicdrinksmarketworldwide2014-2027,bysegmentBottledwaterSoftdrinksJuices1,000,000900,000800,000700,000600,000500,000400,000300,000200,000100,0000201420152016201720182019202020212022202320242025202620276Description:Overtheforecastperioduntil2027,thevolumeisforecasttoexhibitfluctuationsamongthethreesegments.Overall,thevolumeappearstofollowapositivetrend,astherearemoreincreasingvaluesthandecreasingvaluesexpectedintheindividualsegmentsuntil2027.Amongthem,thesegmentBottledWaterachievestherelativelyhighestvaluethroughouttheentireperiod,reaching515millionlitres.ReadmoreNote(s):2014to2027Source(s):ConsumerMarketInsightsNon-alcoholicbeveragemarketvolumegrowthworldwidefrom2015to2027,bysegmentSalesvolumegrowthofnon-alcoholicdrinksmarketworldwide2015-2027,bysegmentJuicesBottledWaterSoftDrinks8%6%6.42%6.26%5.87%5.91%5.363%4.88%4.82%1.58%4.53%2.03%3.71%1.71%4%2.93%1.69%2.62%1.98%2.35%2.01%2.22%1.585%1.81%0.14%1.79%1.74%1.45%1.48%1.44%2%1.06%0.22%0.98%-0.31%0%-2%-4%-6%-3.1%-3.94%-3.53%-4.5%-4.58%-5.36%20152016201720182019202020212022202320242025202620277Description:Thesalesvolumechangeisforecasttoexhibitasignificantdeclineinallsegmentsin2027comparedtothepreviousyear.Concerningthethreeselectedsegments,thesegmentBottledWaterhasthelargestsalesvolumechangewith1.06percent.Contrastingly,Juicesisrankedlast,with-0.31percent.Theirdifference,comparedtoBottledWater,liesat1.37percentagepoints.ReadmoreNote(s):2015to2027Source(s):ConsumerMarketInsightsNon-alcoholicbeveragemarketsalesvolumeworldwidein2022,bycountry(inmillionliters)Salesvolumeofnon-alcoholicdrinksmarketworldwide2022,bycountryInmillionliters80,000020,00040,00060,000100,000120,000140,000160,000UnitedStatesChina141,341.61133,529.38Mexico51,104.89IndonesiaBrazilGermanyJapan35,562.2128,436.7225,390.4824,121.9518,633.43NigeriaUnitedKingdomSpain12,822.8411,886.2310,144.3710,024.798,247.87IranFranceSouthKoreaCanada4,846.124,558.76Australia8Description:Fromtheselectedregions,therankingbyvolumeinthenon-alcoholicdrinksmarketisledbytheUnitedStateswith141.3billionlitresandisfollowedbyChina(133.5billionlitres).Incontrast,therankingistrailedbyAustraliawith4.6billionlitres,recordingadifferenceof136.8billionlitrestotheUnitedStates.ReadmoreNote(s):Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsPackmixofbeveragesworldwidein2022,bypackagingtype*Globalpackmixofbeveragesbypackagingtype2022Other18.4%PET29.8%Cartons12.9%Cans19.2%Glassbottles19.6%9Description:Thisstatisticillustratesthepackagingmaterialmixofbeveragesworldwidein2022,bypackagingtype.Accordingtothereport,glassbottlesaccountedforapproximately20percentofglobalbeveragepackagingmaterialthatyear.

ReadmoreNote(s):Worldwide;2022;*Basedonunitsfilled.ReadmoreSource(s):GlobalData;KronesCHAPTER

02Non-alcoholicbeveragesRevenueofthebottledwatermarketworldwidebycountryin2022(inbillionU.S.dollars)Revenueofthebottledwatermarketworldwidebycountry2022RevenueinbillionU.S.dollars40

50010203060708090UnitedStatesChina83.0265.45GermanyMexicoIndonesiaFranceItaly16.7514.8110.247.346.886.01BrazilSpain6RussiaIndia5.875.55NigeriaJapan4.274.111Description:Therevenuerankinginthebottledwatersegmentofthenon-alcoholicdrinksmarketisledbytheUnitedStateswith83.02billionU.S.dollars,whileChinaisfollowingwith65.45billionU.S.dollars.Incontrast,Bangladeshisatthebottomoftherankingwith1.53billionU.S.dollars,showingadifferenceof81.49billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsRevenueofthejuicesmarketworldwidebycountryin2022(inmillionU.S.dollars)Revenueofthejuicesmarketworldwidebycountry2022RevenueinmillionU.S.dollars10,00005,00015,00020,00025,000UnitedStatesGermanyJapan23,670.1210,071.996,421.865,907.91ChinaCanadaFranceUnitedKingdomNigeria3,546.093,539.642,846.112,742.432,371.711,940.45AustraliaBrazilIranIndia1,904.991,879.6Thailand1,369.3712Description:Therevenuerankinginthejuicessegmentofthenon-alcoholicdrinksmarketisledbytheUnitedStateswith23.7billionU.S.dollars,whileGermanyisfollowingwith10.1billionU.S.dollars.Incontrast,Mexicoisatthebottomoftherankingwith786.25millionU.S.dollars,showingadifferenceof22.9billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsRevenueoftheenergy&sportsdrinksindustryWorldwide2014-2027(inbillionU.S.dollars)Revenueoftheenergy&sportsdrinksindustryWorldwide2014-2027300250240.24232.51220.86208.61193.23200171.42164.35153.24145.82140.9215010050138.54131.17124.46125.2602014201520162017201820192020202120222023202420252026202713Description:Theglobalrevenueintheenergy&sportsdrinkssegmentofthenon-alcoholicdrinksmarketwasforecasttocontinuouslyincreasebetween2023and2027by47billionU.S.dollars(+24.32percent).Therevenueisestimatedtoamountto240.24billionU.S.dollarsin2027.Findotherkeymarketindicatorsconcerningtheenergy&sportsdrinkssegmentofthenon-alcoholicdrinksmarketworldwide,suchasaverageconsumptionpercapitaandvolume.

ReadmoreNote(s):Worldwide;2014to2027Source(s):ConsumerMarketInsightsRevenueofthesoftdrinksmarketworldwidebycountryin2022(inmillionU.S.dollars)Revenueofthesoftdrinksmarketworldwidebycountry2022RevenueinbillionU.S.dollars150,000

200,000050,000100,000250,000300,000350,000UnitedStatesChina297,474.2937,153.6UnitedKingdomNigeria32,956.9926,883.27GermanyJapan25,520.1123,879.26Mexico18,140.72SouthKoreaIndonesiaAustraliaFrance15,035.3314,820.8714,081.2913,470.9513,144.1SpainCanada12,918.8814Description:Fromtheselectedregions,therankingbyrevenueinthesoftdrinkssegmentofthenon-alcoholicdrinksmarketisledbytheUnitedStateswith297.5billionU.S.dollarsandisfollowedbyChina(37.2billionU.S.dollars).Incontrast,therankingistrailedbyIcelandwith168.58millionU.S.dollars,recordingadifferenceof297.3billionU.S.dollarstotheUnitedStates.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsCHAPTER

03TradeLeadingexportingcountriesofnon-alcoholicbeveragesworldwidein2022,byvolume(inmillionkilograms)Leadingnon-alcoholicbeverageexportingcountriesworldwide2022,byvolume1,200957.71,0008006004002000871.58843.66617.7590.24511.28475.47459.6425.4374.84ThailandGermanySwitzerlandItalyAustriaNetherlandsMexicoBelgiumUnitedStates

Rep.ofKorea16Description:Thailandwastheleadingcountryintheworldintermsofnon-alcoholicbeverageexportsin2022.Thecountryexportedover957millionkilogramsofbeverages,aheadofGermanywhichexported872millionkilograms.

ReadmoreNote(s):Worldwide;2022;Non-alcoholicbeverages;otherthannon-alcoholicbeer,notincludingfruitorvegetablejuicesSource(s):UNComtradeLeadingexportingcountriesofnon-alcoholicbeveragesworldwidein2022,byvalue(inmillionU.S.dollars)Leadingnon-alcoholicbeverageexportingcountriesworldwide2022,byvalue2,0001,796.391,8001,6001,4001,2001,0008001,338.04867.05829.57735.31535.94Austria600508.31Italy481.66384.16France379.234002000SwitzerlandGermanyNetherlands

UnitedStatesThailandRep.ofKoreaBelgium17Description:Switzerlandwastheleadingcountryintheworldintermsofnon-alcoholicbeverageexportsvaluein2022.Thecountryexportedover1.7billionU.S.dollarsofbeverages,aheadofGermanywhichexportedaround1.3billiondollars.

ReadmoreNote(s):Worldwide;2022;Non-alcoholicbeverages;otherthannon-alcoholicbeer,notincludingfruitorvegetablejuicesSource(s):UNComtradeLeadingimportingcountriesofnon-alcoholicbeveragesworldwidein2022,byvolume(inmillionkilograms)Leadingnon-alcoholicbeverageimportingcountriesworldwide2022,byvolume1,000930.729008007006005004003002001000812.67633.66353.97France322.31China316266.71Italy264.29India261.65228.62183.53BrazilUnitedStatesUnitedKingdomGermanyCanadaChina,Hong

SingaporeKongSAR18Description:TheUnitedStateswastheleadingcountryintheworldintermsofnon-alcoholicbeverageimportsin2022.Thecountryimported931millionkilogramsofbeverages,aheadoftheUnitedKingdomwhichimported813millionkilograms.

ReadmoreNote(s):Worldwide;2022;Non-alcoholicbeverages;otherthannon-alcoholicbeerandnotincludingfruitorvegetablejuicesSource(s):UNComtradeLeadingimportingcountriesofnon-alcoholicbeveragesworldwidein2022,byvalue(inmillionU.S.dollars)Leadingnon-alcoholicbeverageimportingcountriesworldwide2022,byvalue1,2001,1261,027.31,0008006004002000647.17631.67515.18391.34France283.86279.01269.08Italy227.41IndiaUnitedStatesUnitedKingdomGermanyChinaCanadaNetherlands

China,HongKongSAR19/statistics/1274076/top-non-alcoholic-beverage-importing-countries-by-valueTheUnitedStateswastheleadingcountryintheworldintermsofnon-alcoholicbeverageimportsvaluein2022.Thecountryimportedover1.1billionU.S.dollarsofbeverages,aheadoftheUnitedKingdomwhichimportedroughlyonebilliondollars.ReadmoreNote(s):Worldwide;2022;Non-alcoholicbeverages;otherthannon-alcoholicbeer,notincludingfruitorvegetablejuicesofheadingno.2009Source(s):UNComtradeCHAPTER

04Leadingbrands&companiesLeadingbeveragecompaniesworldwidein2022,basedonsales(inmillionU.S.dollars)Globalbeveragemarket:leadingcompanies2022,basedonsalesSalesinmillionU.S.dollars30,000010,00020,00040,00050,00060,00070,000Anheuser-BuschInBevNestléSA57,78645,16743,000TheCoca-ColaCo.PepsiCoInc.36,283StarbucksCorp.32,25024,785DiageoPLCSuntoryHoldingsLtd.Kirin-LionHoldingsKeurigDrPepperPernodRicard19,71714,75114,05711,90610,70110,1779,027MolsonCoorsBrewingCo.ConstellationBrandsInc.JacobsDouweEgberts*21Description:Anheuser-BuschInBevwastheleadingbeveragecompanyintheworldin2022,withsalesinexcessof57billionU.S.dollars.ThealcoholicbeverageproducerhadaslightleadinsalesoversecondplaceNestléSA,whosesaleswereover45billionU.S.dollarsinthesameyear.ReadmoreNote(s):Worldwide;2022;*BeverageIndustryestimate.+Alloperatingunits,includingnon-beverages.§Refreshmentsandicecream.^Bottledwateronly.§§AmericasSimpleMealsandBeverages.^^GlanbiaPerformanceNutritiondivision.++[...]

ReadmoreSource(s):BeverageIndustryMagazineBrandvalueofthemostvaluablenon-alcoholicbeveragebrandsworldwideasof2023(inmillionU.S.dollars)Brandvalueofthemostvaluablesoftdrinkbrandsworldwide2023BrandvalueinmillionU.S.dollars.05,00010,00015,00020,00025,00030,00035,00040,000Coca-ColaPepsi33,46818,335RedBull6,9626,788MonsterNescafé6,0054,916GatoradeDr.PepperSprite4,4014,1664,113NongfuSpringLipton3,02122Description:Withabrandvalueofover33billionU.S.dollars,Coca-Colawasbyfarthemostvaluablenon-alcoholicbeveragebrandintheworldin2023.Pepsirankedsecondthatyear,withavalueofaround18billionU.S.dollars.

ReadmoreNote(s):Worldwide;2023Source(s):BrandFinanceTheCoca-ColaCompany'snetoperatingrevenuesworldwidefrom2007to2022(inbillionU.S.dollars)Coca-ColaCompany'snetoperatingrevenuesworldwide2007-20226048.025040302010046.5446.854644.294341.8638.6637.2736.2135.1234.333.0131.9430.9928.86200720082009201020112012201320142015201620172018201920202021202223Description:ThistimelinedepictstheCoca-ColaCompany'snetoperatingrevenuesworldwidefrom2007to2022.In2022,theCoca-ColaCompany'snetoperatingrevenuesworldwideamountedtoaround43billionU.S.dollars.TheCoca-ColaCompanyisaproducer,retailerandmarketerofnon-alcoholicbeveragesandiswell-knownforitssoftdrinkCoca-Cola.Thecompanywasfoundedin1892andiscurrentlyheadquarteredinAtlanta,GeorgiaintheUnitedStates.ReadmoreNote(s):UnitedStates;2007to2022Source(s):Coca-ColaCompanyPepsiCo'snetrevenueworldwidefrom2007to2022(inbillionU.S.dollars)PepsiCo'snetrevenueworldwide2007-2022100908070605040302010086.3979.4770.3766.6867.1666.566.4265.4964.6663.0662.863.5357.8443.2543.2339.47200720082009201020112012201320142015201620172018201920202021202224Description:ThistimelinedepictsPepsiCo'snetrevenueworldwidefrom2007to2022.In2022,PepsiCo'snetrevenueworldwideamountedtoabout86.39billionU.S.dollars.

ReadmoreNote(s):Worldwide;2007to2022Source(s):PepsiCoNestléGroup'ssalesworldwidefrom2005to2022(inbillionCHF)GlobalsalesoftheNestléGroup2005-2022120109.9107.6107.698.510080604020094.493.0292.5792.16

91.6191.191.4489.7289.47

89.5988.7987.0984.3483.6420052006200720082009

2010*

20112012201320142015201620172018201920202021202225Description:In2022,theNestléGroupgeneratedsalesofabout94.4billionCHFworldwide.Nestléisamultinationalconsumergoodscompany,headquarteredinVevey,Switzerland.ReadmoreNote(s):Worldwide;2005to2022;*In2010Nestlérestateditsaccountingpolicies.Furtherdetailscanbefoundunder"Note1"intheConsolidatedFinancialStatements2010.CHFistheacronymforSwissFrancs;currencyofSwitzerland.Numbers[...]

ReadmoreSource(s):NestléRevenueofRedBullworldwidefrom2011to2022(inbillioneuros)GlobalrevenueofRedBull2011-2022129.68107.82864207.166.286.036.075.95.545.115.044.934.2520112012201320142015201620172018201920202021202226Description:ThisstatisticpresentstherevenueofRedBullworldwidefrom2011to2022.In2022,thecompany'sglobalrevenueamountedtoabout9.68billioneurosworldwide.RedBullwastheleadingenergydrinkbrandintheUnitedStates.

ReadmoreNote(s):Worldwide;2011to2022Source(s):RedBullMonsterBeverage'snetsalesworldwidefrom2008to2022(inbillionU.S.dollars)*GlobalnetsalesofMonsterBeverage2008-2022765436.35.54.64.23.813.373.052.722.462.252.062101.71.31.141.0320082009201020112012201320142015201620172018201920202021202227Description:In2022,MonsterBeverage`sglobalnetsalesamountedtonearly6.3billionU.S.dollars.Thebeveragecompany`snetsalesincreasedwitheachconsecutiveyearsince2008,whenthenumbersstoodatanestimatedonebillionU.S.dollars.

ReadmoreNote(s):Worldwide;2008to2022;*Includes$43.4million,$40.3million,$62.8million,$15.0millionand$14.8millionfortheyearsendedDecember31,2017,2016,2015,2014and2013,respectively,relatedtotherecognitionofdeferredrevenue.[...]

ReadmoreSource(s):MonsterBeverageCHAPTER

05ConsumptionConsumptionofpackedbeveragesworldwidein2022,bybeveragetype(inbillionliters)Globalconsumptionofpackedbeverages2022,bybeveragetype50045040035030025020015010050472.9272258.5238.582.984.90WaterAlcoholicbeverages*MilkanddairydrinksCarbonatedsoftdrinks

Fruitandvegetablejuices(CSD)Newdrinks**29Description:In2022,packedwaterconsumptionexceeded472billionliters,makingitthemostconsumedpackedbeveragetypeintheworld.Packedalcoholicbeveragesandmilkanddiaryrankedsecondandthird,respectively.

ReadmoreNote(s):Worldwide;2022;*Beer,wine,andspirits.**Energydrinks,sportsdrinks,ready-to-drinktea,andcoffee.ReadmoreSource(s):Euromonitor;KronesShareofconsumptionofpackedbeveragesworldwidein2022,bybeveragetypeShareofglobalconsumptionofpackedbeverages2022,bybeveragetypeFruitandvegetablejuices5.9%Newdrinks**6%Carbonatedsoftdrinks(CSD)16.9%Water33.5%Milkanddairydrinks18.3%Alcoholicbeverages*19.3%30Description:Thisstatisticdepictstheshareofglobalconsumptionofpackedbeveragesin2022,bybeveragetype.Accordingtothereport,wateraccountedforalmost34percentofpackedbeverageconsumptionworldwide.

ReadmoreNote(s):Worldwide;2022;*Beer,wine,andspirits.**Energydrinks,sportsdrinks,ready-to-drinktea,andcoffee.ReadmoreSource(s):Euromonitor;KronesPer-capitavolumesalesinthenon-alcoholicdrinksmarketworldwide,bycountryin2022(inliters)Per-capitanon-alcoholicdrinkssalesvolumeworldwidebycountryin2022Marketvolume200050100150250300350400450UnitedStatesMexico422.16388.44GermanySpain302.69254.42Japan192.08187.2UnitedKingdomAustraliaSouthKoreaFrance174.87160.68152.85BrazilIndonesiaCanada132.05127.4126.24117.93IranChina91.7Nigeria85.9731Description:TheUnitedStatesisleadingtherankingbypercapitasalesvolumeinthenon-alcoholicdrinksmarket,recording422.16litres.FollowingcloselybehindisMexicowith388.44litres,whiletheNigeriaistrailingtherankingwith85.97litres,resultinginadifferenceof336.19litrestotherankingleader,theUnitedStates.ReadmoreNote(s):Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsPer-capitavolumesalesinthebottledwatermarketworldwide,bycountryin2022(inliters)Per-capitavolumesalesinthebottledwatermarketworldwidebycountryin2022Marketvolume150050100200250300MexicoUnitedStatesGermanySpain249.47190.74165.72161.18156.97ItalyRussia107.61IndonesiaTurkey87.883.64ChinaFranceBrazilSouthKoreaJapan73.1470.5767.7665.7330.1327.37NigeriaIndia16.7832Description:Comparingthe15selectedregionsregardingthepercapitasalesvolumeinthebottledwatersegmentofthenon-alcoholicdrinksmarket,Mexicoisleadingtheranking(249.47litres)andisfollowedbytheUnitedStateswith190.74litres.AttheotherendofthespectrumisIndiawith16.78litres,indicatingadifferenceof232.69litrestoMexico.ReadmoreNote(s):Jan1sttoDec31st2022Source(s):ConsumerMarketInsightsPer-capitavolumesalesinthesoftdrinksmarketworldwide,bycountryin2022(inliters)Per-capitavolumesalesinthesoftdrinksmarketworldwidebycountryin2022Marketvolume3000100200400500600700SwitzerlandUnitedStatesMexicoNewZealandGermanyNorway574.04422.16388.44382.84272.82