全球在线艺术市场前景及投资研究报告-培训课件外文版2024.6

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TRENDSGlobalonlineartmarketCHAPTER

01ArtmarketoverviewSalesvalueoftheartmarketworldwidefrom2007to2023(inbillionU.S.dollars)Globalartmarketvalue2007-20238068.267.867.77060504030201006665.964.664.46563.863.763.3625756.756.950.339.5200720082009201020112012201320142015201620172018201920202021202220233Description:Globalsalesintheartandantiquesmarketdeclinedbyfourpercentin2023overthepreviousyear.Overall,thetotalvalueoftransactionsintheartmarketworldwideamountedto65billionU.S.dollarsin2023,decreasingfromnearly68billionU.S.dollarsin2022.Overthesameperiod,thesalesvolumeintheartmarketworldwideincreasedbyfourpercentbutremainedslightlybelowthefiguresrecordedbeforethecoronavirus(COVID-19)pandemic.

ReadmoreNote(s):Worldwide;2007to2023Source(s):ArtBasel;ArtsEconomics;UBSSalesvolumeintheartmarketworldwidefrom2007to2023(inmillions)Volumeoftransactionsintheartmarketworldwide2007-20236049.85040302010043.740.539.839.438.83938.137.837.336.836.536.135.535.131.431200720082009201020112012201320142015201620172018201920202021202220234Description:Thesalesvolumeintheartmarketworldwiderosebyapproximatelyfourpercentin2023overthepreviousyear.Despitetheincrease,thenumberoftransactionsintheglobalartmarketremainedslightlybelowthefiguresrecordedbeforethecoronavirus(COVID-19)pandemic,totalingroughly39.4millionin2023.ReadmoreNote(s):Worldwide;2007to2023Source(s):ArtBasel;ArtsEconomics;UBSDistributionoftheartmarketvalueworldwidein2023,bycountryGlobalartmarketshare2023,bycountryJapan1%Other8%Spain1%Germany2%Switzerland3%France7%UnitedStates42%UnitedKingdom17%China19%5Description:TheUnitedStateswastheleadingartmarketworldwidein2023,generating42percentoftheglobalartmarketvalue.Thatyear,Chinarankedsecond,accountingfor19percentofglobalsales.TheUnitedKingdomfollowedinthirdplace,representing17percentofthemarket.ReadmoreNote(s):Worldwide;2023Source(s):ArtBasel;ArtsEconomics;UBSLeadingartmarketsworldwidefrom2016to2023,bymarketshareLeadingglobalartmarkets2016-2023,bymarketshareUnitedStatesChinaUnitedKingdomFranceRestoftheworld120%100%80%60%40%20%0%10%7%10%6%11%7%12%7%12%6%13%7%13%7%15%7%20%21%20%18%20%17%21%20%18%17%17%19%20%21%20%19%44%44%43%45%42%42%42%40%201620172018201920202021202220236Description:In2023,theUnitedStates,China,theUnitedKingdom,andFranceaccountedforroughly85percentoftheglobalartmarketvalue.TheU.S.heldbyfarthelargestshareoftheartmarket,generating42percentofglobalsalesvaluein2023.

ReadmoreNote(s):Worldwide;2016to2023Source(s):ArtBasel;ArtsEconomics;UBSRevenueatpublicauctionsoffineartandNFTsworldwidein2023,bycountry(inmillionU.S.dollars)Revenueatfineartandauctionsworldwide2023,bycountryFineartauctionrevenueinmillionU.S.dollars6,000

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10,00002,0004,00012,00014,00016,000UnitedStatesChina5,2004,900UnitedKingdomFrance1,800875Germany372197ItalyIndia152144125JapanSwitzerlandOthers1,135Total14,9007Description:TheUnitedStatesreportedthehighestrevenueatpublicauctionsoffineartandNFTsworldwidein2023.Thatyear,publicauctionsoffineart,excludingantiquesandfurnituresales,heldintheU.S.generatedroughly5.2billionU.S.dollars.ChinaandtheUnitedKingdomfollowedintheranking,with4.9billionand1.8billionU.S.dollarsinfineartpublicauctionrevenue,respectively.ReadmoreNote(s):Worldwide;2023Source(s):Artprice;ArtronCHAPTER

02OnlineartmarketTotalonlinesalesoftheartandantiquesmarketworldwidefrom2013to2023(inbillionU.S.dollars)Globalonlinesalesoftheartandantiquesmarket2013-2023141210813.312.411.8116665.44.94.74.44203.1201320142015201620172018201920202021202220239Description:Totalonlinesalesintheartandantiquesmarketworldwideincreasedbyroughlysevenpercentin2023overthepreviousyear.Overall,thevalueofonlinetransactionsintheglobalartandantiquesmarketremainedsignificantlyhighercomparedtothefiguresreportedbeforethecoronavirus(COVID-19)pandemic,totalingaround11.8billionU.S.dollarsin2023.ReadmoreNote(s):Worldwide;2013to2023;onlinesalesbygalleries,dealers,andauctionhousesSource(s):ArtBasel;ArtsEconomics;UBSAnnualgrowthrateofonlinesalesintheartandantiquesmarketworldwidefrom2014to2023Growthrateofonlinesalesintheartandantiquesmarketworldwide2014-2023120%100%80%106.7%60%41.9%40%20%11.1%201810.2%20176.8%20157.3%20217.3%20234.3%20160%0%-20%-40%-17.3%202220142019202010Description:Onlinesalesintheartandantiquesmarketworldwideincreasedby7.3percentin2023overthepreviousyear.In2023,globalonlineartsalesamountedtonearly12billionU.S.dollars,remainingsignificantlyabovethefiguresrecordedbeforethecoronavirus(COVID-19)pandemic.ꢀOverall,theꢀartmarketvalueworldwidetotaled65billionU.S.dollarsin2023,experiencinganannualdecline.ReadmoreNote(s):Worldwide;2014to2023;onlinesalesbygalleries,dealers,andauctionhousesSource(s):ArtBasel;ArtsEconomics;UBSCombinednumberofonline-onlyauctionsheldbyChristie's,Sotheby's,andPhillipsworldwidefrom2019to2023Numberofonline-onlyauctionsbyChristie's,Sotheby's,andPhillips2019-202370064460050040030020010005534814642192019202020212022202311Description:Thecombinednumberofonline-onlyauctionsorganizedbyChristie's,Sotheby's,andPhillipsworldwidedeclinedin2023comparedtothepreviousyear.Afterincreasingsharplyin2020withtheonsetofthecoronavirus(COVID-19)pandemic,thecombinednumberofonline-onlyauctionsheldbythethreecompaniesexperiencedadecreasingtrendinthefollowingyears.Thatsaid,itremainedsignificantlyhigherthanthepre-pandemicfigures,totaling464in2023.ReadmoreNote(s):Worldwide;2019to2023Source(s):Varioussources(Deloitte,ArtTactic,ArtsEconomics)Combinedonline-onlyauctionsalesofChristie's,Sotheby's,andPhillipsworldwidefrom2019to2023(inmillionU.S.dollars)Globalonline-onlyauctionsalesofChristie's,Sotheby's,andPhillips2019-20231,6001,4001,4001,2001,00080060040020001,0499108901682019202020212022202312Description:Theaggregatedonline-onlyauctionsalesofChristie's,Sotheby's,andPhillipsdeclinedslightlyin2023comparedtothepreviousyear.Afterincreasingsharplyin2020withtheonsetofthecoronavirus(COVID-19)pandemic,thecombinedonline-onlysalesvalueofthethreeauctionhousespeakedat1.4billionU.S.dollarsin2021.Itthenexperiencedadecreasingtrendinthefollowingtwoyears,reaching890millionU.S.dollarsin2023butremainingsignificantlyhigherthanthefigurereported[...]ReadmoreNote(s):Worldwide;2019to2023Source(s):Varioussources(Deloitte,ArtTactic,ArtsEconomics)OnlineauctionsalesofChristie'sworldwidefrom2019to2023(inmillionU.S.dollars)OnlinesalesofChristie'sworldwide2019-202350045040035030025020015044536936331186.11005002019¹202020212022202313Description:OnlineauctionsalesofChristie'sgrewbyroughly1.7percentin2023overthepreviousyear.Afterexperiencingasharpincreaseinthefirsttwoyearsofthecoronavirus(COVID-19)pandemic,peakingat445millionU.S.dollarsin2021,thecompany'sonline-onlysalesamountedto369millionU.S.dollarsin2023.Thiswasthesecond-highestresultreportedbytheauctionhouseovertheperiodconsidered.Meanwhile,ꢀtotalsalesofChristie'sworldwideexperienceda26percentannualdeclinein[...]

ReadmoreNote(s):Worldwide;2019to2023Source(s):Christie'sOnlineauctionsalesofSotheby'sworldwidefrom2019to2023(inmillionU.S.dollars)OnlinesalesofSotheby'sworldwide2019-20239008007006005004003008005755184872007610002019202020212022202314Description:OnlineauctionsalesofSotheby'sdeclinedin2023overthepreviousyear.Afterrisingsharplyinthefirsttwoyearsofthecoronavirus(COVID-19)pandemic,peakingat800millionU.S.dollarsin2021,theauctionhouse'sonlinesalesgeneratedaround487millionU.S.dollarsin2023.Thatyear,ꢀtotalsalesofSotheby'samountedtojustundereightbillionU.S.dollars,thesecond-highestfigureeverreportedbythecompany.ReadmoreNote(s):Worldwide;2019to2023Source(s):Varioussources(Sotheby's,Hiscox,AntiquesTradeGazette,ArtBasel,UBS,ArtsEconomics)CHAPTER

03artmarketTotalsalesvalueofartandcollectiblesnon-fungibletokens(NFTs)worldwidefrom2019to2023(inmillionU.S.dollars)SalesvalueofartandcollectiblesNFTsworldwide2019-2023ArtCollectibles20,00018,00016,00014,00012,00010,0008,0006,0004,0002,000017,75010,2746,3022,8582,3921,1820.6420.19.92019202020212022202316Description:Theglobalsalesvalueofartandcollectiblesnon-fungibletokens(NFTs)decreasedsignificantlyin2023comparedtothepreviousyear.Overall,salesofcollectiblestotaledaround6.3billionU.S.dollarsin2023,denotinga64.5percentdropfrom2022.Overthesameperiod,thevalueofart-relatedtransactionsdeclinedby50.6percent,amountingtoroughly1.2billionU.S.dollarsin2023.ReadmoreNote(s):Worldwide;2019to2023;figuresrefertotheaggregatedvalueofsalesrecordedontheEthereum,Ronin,andFlowblockchainsSource(s):ArtBasel;ArtsEconomics;UBS;Varioussources(NonFungible,NFT18.com)Totalnumberofsalesinvolvinganon-fungibletoken(intheartsegmentworldwideovertheprevious30daysfromApril15,2021toApril15,2024,bytypesalesintheartsegmentworldwideinthelast30daysApril2024,bytypePrimarysalesSecondarysales140,000120,000100,00080,00060,00040,00020,000017Description:FromApril2021toApril2024,thenumberofsalesinvolvingnon-fungibletokens(NFTs)intheartsegmentdeclinedsignificantly.AsofApril15,2021,roughly28.4thousandNFTsweresoldintheartsegmentduringtheprevious30days.Whiletotalsalespeakedataround117.4thousandasofAugust15,2021,theyhaveexperiencedanoveralldecreasingtrendsincethen.AsofApril15,2024,theaggregatednumberofsalesrecordedontheEthereum,Ronin,andFlowblockchainsover30[...]

ReadmoreNote(s):Worldwide;April15,2021toApril15,2024;figuresrefertotheaggregatednumberofsalesrecordedontheEthereum,Ronin,andFlowblockchainsduringtheprevious30daysSource(s):NonFungibleTotalvalueofsalesinvolvinganon-fungibletoken(intheartsegmentworldwideovertheprevious30daysfromApril15,2021toApril15,2024(in1,000U.S.dollars)salesvalueintheartsegmentworldwideinthelast30daysApril2024PrimarysalesSecondarysales1,000,000900,000800,000700,000600,000500,000400,000300,000200,000100,000018Description:FromApril2021toApril2024,thetotalvalueofsalesinvolvingnon-fungibletokens(NFTs)intheartsegmentdeclinedsignificantly.AsofApril15,2021,salesrecordedontheEthereum,Ronin,andFlowblockchainsduringtheprevious30daysgeneratedanaggregatedvalueofaround78millionU.S.dollars.Whilesalespeakedatnearly881millionU.S.dollarsasofSeptember15,2021,theyhaveexperiencedanoveralldecreasingtrendsincethen.AsofApril15,2024,theaggregated[...]

ReadmoreNote(s):Worldwide;April15,2021toApril15,2024;figuresrefertotheaggregatednumberofsalesrecordedontheEthereum,Ronin,andFlowblockchainsduringtheprevious30daysSource(s):NonFungibleLeadingnon-fungibletoken(collectionsintheartsegmentworldwideasofApril2024,bymarketcap(inmillionU.S.dollars)Marketcapofleadingcollectionsintheartsegmentworldwide2024MarketcapinmillionU.S.dollars60

8002040100120140160180ChromieSquigglebySnowfroPandora165.7379.01FidenzabyTylerHobbsTerraformsbyMathcastlesAutoglyphs49.7746.6631.5MakersPlace17.8219.49RingersbyDmitriCherniakMeridianbyMattDesLauriersOpepenEdition14.611.3311.47Lasogette19Description:AsofApril2024,ChromieSquigglebySnowfrowasthenon-fungibletoken(artistSnowfrothatfocusesongenerativeart.AsofApril2024,theꢀmarketcapofArtBlocksNote(s):Worldwide;asofApril8,2024;figuresonlyincludetheEthereumblockchainandprojectslistedonOpenSeaSource(s):NFTGocollectionintheartsegmentwiththehighestmarketcapitalization,atnearly166millionU.S.dollars.ChromieSquiggleispartofArtBlocks,anonlineartplatformfoundedbyprojectsavailableontheEthereumblockchainandlistedonOpenSeawaswortharound223millionU.S.dollars.

ReadmoreKeyfiguresonpublicauctionsofart-relatedNFTsworldwidefrom2021to2023Keyinformationonpublicauctionsofart-relatedNFTsworldwide2021-20232021232.7284202213.93731202322.732auctionrevenue(inmillionU.S.dollars)NumberoftransactionsNumberoftransactionsreachingmorethanonemillionU.S.dollars25220Description:Whilethenumberofart-relatedtransactionsatpublicauctionsworldwidedecreasedsharplyin2023overthepreviousyear,theauctionrevenueinthissegmentexperiencedanannualincrease.Overall,32salesofart-relatednon-fungibletokensgeneratedjustunder23millionU.S.dollarsin2023.Eventhoughtheauctionrevenuerosebyover60percentcomparedtothepreviousyear,itremainedsignificantlybelowthefigurereportedin2021.

ReadmoreNote(s):Worldwide;2021to2023Source(s):Artprice;ArtronLeadingartistsworldwidein2023,bydollars)auctionrevenue(in1,000U.S.Leadingartistsworldwide2023,byauctionrevenueAuctionrevenueinthousandU.S.dollars3,000

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5,00001,0002,0006,0007,0008,0007,8819,000DmitriCherniakTylerHobbsLarvaLabs4,9201,812KeithHaringSnowfro1,588744KjetilGolid453387RefikAnadolSHROOMTOSHI0XDEAFBEEFDesLucréce34332529021Description:DmitriCherniakwastheartistwhogeneratedthehighestrevenueatpublicauctionsworldwidein2023.Thatyear,Cherniak'snon-fungibletokensfetchedapproximately7.9millionU.S.dollarsatauction.TylerHobbsreportedthesecond-highestfigurein2023,with4.9millionU.S.dollarsinNote(s):Worldwide;2023auctionrevenue.ReadmoreSource(s):Artprice;ArtronEstimatedtotalnumberofvisitstothedigitalartmarketwebsitefromSeptember2021toMarch2024(inmillions)Totalvisitstodigitalartmarketwebsiteworldwide2021-20242.01.81.81.61.41.21.00.80.60.40.20.01.51.41.41.20.650.660.610.560.520.360.350.30.30.270.23Sep

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ReadmoreNote(s):Worldwide;March2024Source(s):SimilarWebCHAPTER

04ArtdealersandcollectorsDistributionofartdealersalesvalueworldwidefrom2020to2023,bychannelShareofartdealersalesvalueworldwide2020-2023,bychannelGalleryOverseasartfairsLocalartfairsOnline(internal)Online(viathirdpartyplatform)OnlineartfairsOther120%100%80%60%40%20%0%202020212022202325Description:Gallerytransactionsaccountedfor44percentoftheglobalvalueofartdealersalesin2023,decliningbythreepercentagepointsoverthepreviousyear.Whilecombinedsalesatoverseasandlocalfairsonlyaccountedfor13percentofthetotalvalueinthefirstyearofthecoronavirus(COVID-19)pandemic,theyrepresented29percentofartdealersalesin2023.Meanwhile,salesfromonlinechannelsgenerated23percentofthetotaltransactions'valuein2023.

ReadmoreNote(s):Worldwide;2020to2023¹Source(s):ArtBasel;ArtsEconomics;UBSMainchallengesforartdealersworldwidein2023/2024,withaforecastforthefiveyearsaheadLeadingchallengesforartdealersworldwide2023-2024ShareofrespondentsNextfiveyears

2023/202420%0%5%10%15%25%30%35%40%45%36%36%PoliticalandeconomicvolatilityMaintainingrelationshipswithcollectorsCostsofartfairs41%32%24%24%26%IncreasingonlinesalesWideningthegeographicalreachFindingnewartists/works23%22%22%31%20%21%21%Overheads/fixedcosts14%CompetitionwithauctionhousesIncreasingtraderegulationsIncreasedadministrativeburdensExpandingpremisesCompetitionwithothergalleriesDisintermediation12%9%10%9%10%11%7%7%7%5%4%4%Sustainability/reducingourcarbonfootprint2%26Description:Accordingtoaglobalstudyofartdealers,politicalandeconomicvolatilityrankedasthemainchallengein2023/2024,asindicatedby36percentofthesample.Maintainingrelationshipswithcollectorsfollowedinthelistthatyear.While22percentofsurveyedartdealersmentionedthatwideningthegeographicalreachwasamongthebiggestconcernsin2023/2024,thisshareroseto31percentwhenaskedaboutthenextfiveyears.

ReadmoreNote(s):Worldwide;2023/2024¹Source(s):ArtBasel;ArtsEconomics;UBSLeadingchannelsusedbyhighnetworth(HNW)artcollectorstopurchaseartandantiquesworldwidein1sthalf2023LeadingchannelsusedbyHNWartcollectorstopurchaseartworldwideH1202390%79%80%70%60%50%40%30%20%10%0%74%58%43%33%31%30%29%21%DealersAuctionsArtfairsArtistsplatformOnlinethird-partyplatformsInstagramPrivateAdvisor27Description:A2023surveyidentifiedthemostpopularchannelsusedbyhighnetworth(HNW)artcollectorsworldwidetopurchaseartandantiquesinthefirstsixmonthsofthatyear.Accordingtothestudy,dealerswerethemostconventionalapproachforHNWcollectorstobuyart,indicatedby79percentofthesample.While74percentofsurveyedcollectorsboughtartviaauctions,58percentdidsoatartfairs.ReadmoreNote(s):Worldwide;H12023;2,828respondents;20yearsandolderSource(s):ArtBasel;ArtsEconomics;Dynata;UBSShareofartbuyerswhoboughtartand/orcollectiblesonlineinthepast12monthsworldwidefrom2014to2022Shareofglobalartbuyerswhoboughtartviaonlinechannels2014-202290%80%70%60%85%78%67%49%49%49%50%40%30%20%10%0%44%43%38%20142015201620172018201920202021202228Description:Accordingtoaglobalannualsurvey,theshareofartbuyersreportinghavingboughtartand/orcollectiblesonlinedeclinedin2022overthepreviousyear,aftergrowingsharplywiththeonsetofthecoronavirus(COVID-19)pandemic.Overall,78percentofrespondentssaidtohavepurchasedartonlinein2022.Whilethisfiguredenotedadropofsevenpercentagepointsfrom2021,itremain