日本食品零售行业市场前景及投资研究报告-培训课件外文版2024.6赵一鸣零食有鸣

INDUSTRIES

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MARKETSFoodretailinJapanCHAPTER

01OverviewSalesvalueoffoodandbeveragesretailtradeinJapanfrom2013to2022(intrillionJapaneseyen)FoodandbeveragesretailsalesrevenueinJapan2013-20225045.5945.3645.3345.5245.3145.1845.1544.6244.3944.54454035302520151050201320142015*20162017201820192020202120224Description:In2022,thesalesvalueofthefoodandbeveragesretailindustryinJapanamountedtoaround45.5trillionJapaneseyen.Ediblesrepresentedamajorsegmentwithinthedomesticretailsector,coveringabroadrangeoffreshproduce,preparedmeals,andshelf-stablefood.ReadmoreNote(s):Japan;2013to2022;*Includingnon-storeretailersfrom2015onwards.Datapriorto2022comesfrompreviousreporting.100Japaneseyenequal0.71U.S.dollarsor0.64eurosasofJanuary2024.Valueshavebeenrounded.

ReadmoreSource(s):METI(Japan);StatisticsBureauofJapanSalesvalueoffoodandbeveragesretailtradeinJapanin2022,bychannel(inbillionU.S.dollars)FoodandbeveragesretailsalesrevenueinJapan2022,bychannelSalesvalueinbillionU.S.dollars020406080100120140SupermarketConveniencestores(konbini)Drugstores115.2887.8558.64DepartmentstoresInternet*41.922.95Description:SupermarketswerethemainsaleschannelswithintheJapanesefoodretailsector.Theyaccountedforaroundone-thirdoffoodsalesinJapan,withover115billionU.S.dollarsin2022.Theconveniencestoresectorfollowedasthesecondlargestretailchannel,makinguseofhighcustomerfrequencyanditsflexibilityinchangingthestoreassortmentaccordingtocustomerneeds.ReadmoreNote(s):Japan;2022;*Estimatebasedon2021asofficialfiguresfor2022werenotavailable.1U.S.dollarequals148.28Japaneseyenor0.92eurosasofDecember2023.Valueshavebeenrounded.

ReadmoreSource(s):GAIN;METI(Japan);StatisticsBureauofJapan;USDAForeignAgriculturalServiceAnnualaverageofmonthlyexpenditureofhouseholdsonfoodinJapanfrom2014to2023(in1,000Japaneseyen)MonthlyaveragehouseholdfoodspendingJapan2014-2023807067.0863.4863.1563.662.8262.5362.2562.0461.8360.27605040302010020142015201620172018201920202021202220236Description:In2023,Japanesehouseholds,includingworkers'andnon-workers'households,spentanaverageofaround67.1thousandJapaneseyenpermonthonfood.Thismarkedanincreasefromaround63.6thousandyeninthepreviousyear.Foodwastheleadingexpenseitemamonghouseholds.ReadmoreNote(s):Japan;2014to2023;7,999householdsSource(s):MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanAveragemonthlyhouseholdexpenditureonfoodinJapanin2023,bycategory(inJapaneseyen)MonthlyaveragehouseholdfoodexpensesinJapan2023,bytypeExpenditureinJapaneseyen6,00002,0004,0008,00010,00012,00011,55914,000EatingoutPreparedfoodVegetablesandseaweedMeat10,5756,9715,9575,6875,173ConfectioneryGrainsFishandseafoodBeverages4,6014,563DairyproductsandeggOil,fatsandseasoningsAlcoholicbeveragesFruits3,3973,0412,9522,5787Description:In2023,householdsinJapanspentonaverageover11thousandJapaneseyenpermonthoneatingout,whichrepresentedthecategorywiththehighestfoodexpenditures.Thatyear,thetotalaveragemonthlyexpendituresofJapanesehouseholdsonfoodstuffexceeded67thousandyen.ReadmoreNote(s):Japan;2023;7,909households;totalhouseholdsincludingworker'sandother/no-occupationhouseholdsSource(s):MinistryofInternalAffairsandCommunications(Japan);StatisticsBureauofJapanCostofahealthydietperpersonperdayinJapanfrom2017to2021(indollars)CostofahealthydietinJapan2017-202165.75.655.645.575.53543210201720182019202020218Description:In2021,thecostofahealthydietinJapanstoodat5.64basedfoodsthatprovidetheessentialnutrientsandenergy.ReadmoreNote(s):Japan;2017to2021dollarsperpersonperday,remainingatasimilarlevelasthepreviousyear.Ahealthydietconsistsofvariousminimallyprocessedandsafefoodsofplantoriginsand,inmoderation,animal-Source(s):FAO;IFAD;UNICEF;WHO;WorldFoodProgrammeCHAPTER

02CPIoffoodstuffConsumerPriceIndex(CPI)offoodinJapanfrom2014to2023CPIoffoodinJapan2014-2023120112.9104.510010098.298.796.296.810080604020094.691.7201420152016201720182019202020212022202310Description:In2023,theConsumerPriceIndex(CPI)offoodinJapanincreasedby12.9pointscomparedtothebaseyear2020.TheCPIimpliesthatfoodpricesforJapanesehouseholdshasincreasedsignificantlyintherecentyears,impactedbyinflationandrisingproducerprices.ReadmoreNote(s):Japan;2014to2023;thesourceuses2020asbaseyearwithanindexof100pointsSource(s):e-Stat(Japan);MinistryofInternalAffairsandCommunications(Japan)ConsumerPriceIndex(CPI)offishandseafoodinJapanfrom2014to2023CPIoffishandseafoodinJapan2014-2023140125.3120112.1100.4100101.198.995.910080604020091.189.586.2201420152016201720182019202020212022202311Description:In2023,theConsumerPriceIndex(CPI)offishandseafoodinJapanincreasedby25.3pointscomparedtothebaseyear2020.TheCPIdepictsanestimatetopricedevelopmentofconsumerproductsovertimecomparedtothebaseyear,withthetrendforfishandseafoodimplyingasignificantjumpinpricesforJapanesehouseholdsinrecentyears.ReadmoreNote(s):Japan;2014to2023;thesourceuses2020asbaseyearwithanindexof100pointsSource(s):e-Stat(Japan);MinistryofInternalAffairsandCommunications(Japan)ConsumerPriceIndex(CPI)ofmeatsinJapanfrom2014to2023CPIofmeatsinJapan2014-2023120111.8104.8100.91009997.898.296.510080604020094.990.5201420152016201720182019202020212022202312Description:In2023,theConsumerPriceIndex(CPI)formeatinJapanincreasedby11.8pointscomparedtothebaseyear2020.TheCPIimpliedasteadyincreaseofmeatpricesforJapanesehouseholdsinrecentyears.

ReadmoreNote(s):Japan;2014to2023;thesourceuses2020asbaseyearwithanindexof100pointsSource(s):e-Stat(Japan);MinistryofInternalAffairsandCommunications(Japan)ConsumerPriceIndex(CPI)ofgrainsandcerealsinJapanfrom2014to2023CPIofgrainandcerealinJapan2014-2023120111.5103.799.91009998.897.49610080604020095.194.4201420152016201720182019202020212022202313Description:In2023,theConsumerPriceIndexofgrainsandcerealsinJapanincreaseby11.5indexpointscomparedtothebaseyear2020.TheCPIdepictsanestimatetopricedevelopmentofconsumerproductsovertimecomparedtothebaseyear,withthetrendforgrainsandcerealslikericeandwheatindicatingadrasticpriceincreaseinrecentyears.ReadmoreNote(s):Japan;2014to2023;thesourceuses2020asbaseyearwithanindexof100pointsSource(s):e-Stat(Japan);MinistryofInternalAffairsandCommunications(Japan)ConsumerPriceIndex(CPI)ofvegetablesandseaweedsinJapanfrom2014to2023CPIofvegetablesandseaweedsinJapan2014-2023120108.8102.3101.610099.198.397.296.710080604020095.690201420152016201720182019202020212022202314Description:In2023,theConsumerPriceIndex(CPI)ofvegetablesandseaweedsinJapanincreasedby8.8indexpointscomparedtothebaseyear2020.TheCPIforvegetablesincreasedsignificantlyinrecentyears,drivenparticularlybyrisingpricesoffreshvegetables.ReadmoreNote(s):Japan;2014to2023;thesourceuses2020asbaseyearwithanindexof100pointsSource(s):e-Stat(Japan);MinistryofInternalAffairsandCommunications(Japan)CHAPTER

03StoreretailSalesvalueoffoodandbeveragessoldatsupermarketsinJapanfrom2013to2022(intrillionJapaneseyen)SupermarketfoodandbeveragessalesrevenueinJapan2013-2022141212.0611.9411.639.839.859.649.551089.369.078.746420201320142015201620172018201920202021202216/statistics/860407/japan-supermarket-food-beverages-salesIn2022,thesalesrevenueoffoodandbeveragesatsupermarketsinJapanamountedtoaround12.1trillionJapaneseyen,continuingtheupwardtrendsince2013.FoodandbeveragesrepresentthelargestrevenuesourceofJapanesesupermarkets.ReadmoreNote(s):Japan;2013to2022Source(s):METI(Japan);StatisticsBureauofJapanRetailsalesvalueoffastfoodanddailyfoodssoldatconveniencestoresinJapanfrom2013to2022(intrillionJapaneseyen)ConveniencestorefastfoodanddailyfoodproductssalesrevenueinJapan2013-20225.04.64.544.424.444.54.03.53.02.52.01.51.00.50.04.294.314.34.093.813.49201320142015201620172018201920202021202217Description:In2022,theretailsalesvalueoffastfoodsanddailyfoodssoldatconveniencestoresinJapanamountedtoaround4.44trillionJapaneseyen.Thatyear,fastfoodsanddailyfoodsaccountedforthelargestsalesshareofcommoditiessoldatJapaneseconveniencestores.Figurespeakedin2019at4.6trillionyenafteracontinuousincreasethroughouttheprecedingdecade,andonlydippedintheeconomicallyexceptionalyearof2020.ReadmoreNote(s):Japan;2013to2022Source(s):METI(Japan)RetailsalesvalueofprocessedfoodssoldatconveniencestoresinJapanfrom2013to2022(intrillionJapaneseyen)ConveniencestoreprocessedfoodproductsalesrevenueinJapan2013-20223.53.253.233.173.143.083.093.082.933.02.52.01.51.00.50.02.772.65201320142015201620172018201920202021202218Description:In2022,theretailvalueofprocessedfoodssoldatconveniencestoresinJapanamountedtoaround3.14trillionJapaneseyen.Figureshadbeenincreasingthroughoutthepastdecadeuntiltheypeakedin2019ataround3.25trillionyen.

ReadmoreNote(s):Japan;2013to2022Source(s):METI(Japan)RetailsalesvalueoffoodproductssoldatdrugstoresinJapanfrom2014to2022(intrillionJapaneseyen)DrugstoresfoodstuffsalesrevenueinJapan2014-20223.02.52.02.392.232.181.941.811.621.491.51.00.50.01.341.2120142015201620172018201920202021202219Description:In2022,theretailsalesvalueoffoodproductssoldatdrugstoresinJapanamountedtoabout2.39trillionJapaneseyen,thehighestnumberofthepastdecade.Thatyear,foodproductsaccountedforthelargestshareofcommoditysalesatJapanesedrugstores.Thesalesvalueofthisproductsegmentincreasedcontinuouslythroughoutthesurveyedperiod,havingstoodatabout1.2trillionyenin2014.ReadmoreNote(s):Japan;2014to2022Source(s):METI(Japan)RetailsalesvalueofhealthfoodproductssoldatdrugstoresinJapanfrom2014to2022(inbillionJapaneseyen)DrugstoreshealthfoodsalesrevenueinJapan2014-2022300256.04250231226.39221.76217.75206.73197.03190.6220015010050164.67020142015201620172018201920202021202220Description:In2022,thehealthfoodssalesvalueinJapanesedrugstoresamountedtoapproximately256.04billionJapaneseyen,thehighestnumberofthepastdecade.Thesalesvalueincreasedcontinuouslythroughoutthesurveyedperiod,havingstoodatabout164.7billionyenin2014.ReadmoreNote(s):Japan;2014to2022Source(s):METI(Japan)SalesvalueoffoodandbeveragessoldatdepartmentstoresinJapanfrom2013to2022(intrillionJapaneseyen)DepartmentstorefoodandbeveragessalesrevenueinJapan2013-20222.51.931.932.01.51.00.50.01.911.91.861.811.781.621.541.49201320142015201620172018201920202021202221Description:In2022,thesalesvalueoffoodandbeveragessoldatdepartmentstoresinJapanamountedtoaround1.6trillionJapaneseyen.FoodstuffisamajorrevenuesourceofJapanesedepartmentstoresafterclothing.

ReadmoreNote(s):Japan;2013to2022Source(s):METI(Japan);StatisticsBureauofJapanCHAPTER

04Non-storeretailRetailvalueoffoodmail-orderdeliveryinJapanfromfiscalyear2016to2022withforecastsuntil2027(intrillionJapaneseyen)Marketsizeoffoodmail-orderinJapanFY2016-20275.04.674.694.684.684.624.594.584.54.03.53.02.52.01.51.00.50.04.323.813.693.573.4720162017201820192020202120222023*2024*2025*2026*2027*23Description:Inthefiscalyear2022,themarketsizeoffooddeliveryviamail-orderinJapanamountedtoanestimated4.58trillionJapaneseyen.Thefooddeliverymarkethasbeencontinuouslyexpandingduringthesurveyedperiod.Themarketsizeisexpectedtostagnatefrom2024onwards.ReadmoreNote(s):Japan;fiscalyear2016to2022;theJapanesefiscalyearbeginsonApril1ofthestatedyearandendsonMarch31ofthefollowingyear;themarketsizeisbasedonretailvalue;*Forecast.Marketoffooddeliveryincludese-commerce[...]

ReadmoreSource(s):YanoResearchRetailsalesvaluedistributionofthemail-orderfoodbusinessmarketinJapaninfiscalyear2022,bychannelMail-orderfoodbusinesssalesshareinJapanFY2022,bychannelOnlinesupermarkets5.4%Naturalfooddeliveries2.4%Directsalesbyfoodmanufacturers15.7%Mail-orderbusiness(online&catalog)42.4%Co-opstores34.1%24Description:Infiscalyear2022,generalmail-orderbusinessesinJapangeneratedthelargestshareofthefoodmail-orderretailmarket,withover42percent.Whileonlinesupermarketsareemerging,co-opstoresandmail-orderbusinessesremainthemainsaleschannelsinthemarket.ReadmoreNote(s):Japan;fiscalyear2022;theJapanesefiscalyearrunsfromApril1toMarch31ofthefollowingyear;themarketsizeisbasedonsalesamountSource(s):YanoResearchTradingvolumeoftheonlineediblegrocerymarketinJapanfrom2015to2022(intrillionJapaneseyen)OnlinegrocerysalesinJapan2015-20223.02.52.752.522.212.01.821.691.561.451.51.00.50.01.322015201620172018201920202021202225Description:In2022,thetradingvolumeofediblegroceriessoldonlineinJapanamountedtoaround2.8trillionJapaneseyen.Whiletheemergenceofonlinesupermarketsisboostingthesalesoffoodstuff,beverages,andliquorsinthecountry,onlinegroceryshoppingmakeuplessthanfourpercentofretailsales.ReadmoreNote(s):Japan;2015to2022Source(s):METI(Japan)Homedeliverysalesofcommunitybasedretailco-opsinJapanfromfiscalyear2014to2022(intrillionJapaneseyen)Homedeliverysalesofcommunitybasedretailco-opsinJapanFY2014-20222.52.02.132.112.091.841.821.791.771.751.711.51.00.50.020142015201620172018201920202021202226Description:Inthefiscalyear2022,thehomedeliverysalesvalueofcommunitybasedretailco-opsinJapanamountedtoapproximately2.09trillionJapaneseyen.Aroundtwothirdsoftheretailco-opshomedeliverysalesvaluecamefromindividualhomedeliverysales.ReadmoreNote(s):Japan;fiscalyear2014to2022;thefiscalyearstartsonApril1ofthestatedyearandendsonMarch31ofthefollowingyearSource(s):JCCUCHAPTER

05LeadingretailersSalesrevenueofleadingsupermarketoperatorsinJapaninfiscalyear2022(intrillionJapaneseyen)SalesrevenueofleadingsupermarketcompaniesinJapanFY2022SalesintrillionJapaneseyen0.00.20.40.60.81.01.21.41.61.82.0PanPacificInternationalHoldingsCorporationAeonRetailCo.,Ltd.1.831.75LifeCorporation0.77Ito-YokadoCo.,Ltd.0.7328Description:PanPacificInternationalHoldingsCorporationwastheleadingsupermarketoperatorinJapaninthefiscalyear2022,withsalesrevenueamountingtoaround1.8trillionJapaneseyen.AeonRetail,asubsidiaryoftheholdingcompanyAeonCo.,Ltd,oneofthelargestJapaneseretailbrandsfollowedinsecondplace.Thesubsidiarymanagestheself-operatedsupermarketsandgeneralmerchandisestoresoftheparentinthedomesticretailmarket.

ReadmoreNote(s):Japan;fiscalyear2022;theJapanesefiscalyearrunsfromApril1toMarch31ofthefollowingyearSource(s):MitsuiFudosanSalesrevenueofleadingconveniencestorechains(konbini)inJapaninfiscalyear2022(inbillionJapaneseyen)SalesrevenueofleadingconveniencestoresinJapanFY2022SalesinbillionJapaneseyen400

50001002003006007008009001,0001,100Lawson,Inc.7-ElevenJapanCo.,Ltd.FamilyMartCo.,Ltd.988.6872.7461.529Description:Infiscalyear2022,Lawsonshowedthestrongestperformanceamongconveniencestorechains(konbini)inJapan,generatingalmost989billionJapaneseyen.Thatyear,over50thousandconveniencestoreswereoperatinginJapan,with7-Eleven,Lawson,andFamilyMartbeingthemostcommonlyfoundchains.ReadmoreNote(s):Japan;fiscalyear2022;theJapanesefiscalyearrunsfromApril1toMarch31ofthefollowingyearSource(s):MitsuiFudosanNetsalesoftheleadingdrugstoreoperatorsinJapaninfiscalyear2023(inbillionJapaneseyen)LeadingdrugstorecompanyinJapanFY2023,bynetsalesNetsalesinbillionJapaneseyen400%

600%0%200%800%1,000%1,200%1,400%WelciaHoldingsTsuruhaHoldings1,144.3%970.1%951.2%MatsumotokiyoshiHoldingsCosmosPharmaceuticalSundrug827.7%690.5%667.6%SugiHoldingsCreateSDHoldingsKusurinoAokiHoldingsCawachiLtd.381%378.9%281.9%GenkyDrugStores169.1%YakuodoHoldingsCo.,Ltd.SatsudoraHoldingsCo.,Ltd.128.8%87.5%30Description:Inthefiscalyear2022/2023,WelciaHoldingswastheleadingdrugstoreoperatorinJapan,generatingnetsalesofoveronetrillionJapaneseyen.WelciaHoldingsCo.,Ltd.isaJapanesechainstoreoperatorestablishedthroughamergeroftheregionalWelciabranchesandTakadaPharmacyCo.,Ltd.ReadmoreNote(s):Japan;2023;figuresrepresentthefinancialyear2022/2023ofeachcompanySource(s):MDNextSalesrevenueofleadingdepartmentstoreoperatorsinJapaninfiscalyear2022(inbillionJapaneseyen)SalesrevenueofleadingdepartmentcompaniesinJapanFY2022SalesinbillionJapaneseyen100

150

200050250300350400450500TakashimayaCo.,Ltd.*IsetanMitsukoshiLtd.443.4244.2DaimaruMatsuzakayaDepartmentStoresCo.,Ltd.Sogo&SeibuCo.,Ltd.198.4185.4HankyuHanshinDepartmentStores,Inc.157.931Description:Infiscalyear2022,TakashimayashowedthestrongestperformanceamongthenationaldepartmentstoreoperatorsinJapan,generatingrevenueofabout443billionJapaneseyen.Thecompanyoperatesthedepartmentstorechainunderthesamename.Withsalesreachingapproximately244billionJapaneseyen,IsetanMitsukoshiLtd.followedinsecondplace.ReadmoreNote(s):Japan;fiscalyear2022;theJapanesefiscalyearrunsfromApril1toMarch31ofthefollowingyear;non-consolidateddata;*Consolidateddata.ThefiguresprovidedinthereportbyMitsuiFudosanarebasedontheannualsecurities[...]

ReadmoreSource(s):MitsuiFudosanCHAPTER

06ConsumerbehaviorPreferredsaleschannelstobuyfoodproductsandbeveragesinJapanasofNovember2022PopularplacestobuyfoodanddrinksinJapan2022Shareofrespondents20%

30%0%10%40%50%60%70%80%90%Grocerystores79.6%Large-scalesupermarkets(Aeon,Ito-Yokado,etc.)Drugstores43.3%41.8%Conveniencestores37%Discounters(DonQuijote,Costco,etc.)Majorspecialtysites(Amazon,Rakuten,Yahoo,etc.)Departmentstores23.7%20.3%10.7%10%Localstores(individualstoresinshoppingstreets,etc.)Websiteswithphysicalstores(Aeon,Ito-Yokado,etc.)Non-internetmailorder5.5%1.8%4%2%OtherwebsitesOthersIdonotbuyingredients,foodproducts,andbeverages7.7%33Description:Physicalstoreswerethemostpopularsaleschannelofingredients,foodproducts,andbeveragesasrevealedinasurveyconductedinNovember2022.Whilealmost80percentofrespondentsvisitedgrocerystoresforediblesanddrinks,onlyclosetoaquarterboughtconsumablesonline.Eventhoughtlarge-scalesupermarketshaveexpandedtheirservicesonlineinrecentyears,theonlinesupermarketequivalentofAeonandIto-Yokadowerevisitedonlyby5.5percentofrespondentsfor[...]

ReadmoreNote(s):Japan;November9to18,2022;4,000respondents;15-74years;multipleanswersallowedSource(s):JMAResearchInstitute;MAFFConsumerpreferencesforeco-friendlyproduceandfoodsinJapanasofNovember2022,bytypePreferencesforeco-friendlyproduceinJapan2022,bytypeShareofrespondents0%10%20%30%40%50%60%70%80%90%DomesticproductionGoodsproduced/manufacturedinnearbyregionsGoodssoldinconsumableamounts**GoodsclosetoexpiringorpossiblybecomingwasteGoodswithaneco-label(OrganicJAS,eco-fishing,etc.)Goodswithoutexcessivepackaging81.5%59.8%44.1%31.6%30.1%27.6%Eco-friendlygoodsforwhichrelevantlabelsdonotexist***Others17.2%1.6%0.7%Noanswer34/statistics/1375398/japan-preferences-eco-friendly-produce-by-typeNearly82percentofpeoplechoosingeco-friendlyfoodsandproduceinJapanoptfordomesticallyproducedgoods,asrevealedinasurveyconductedinNovember2022.LabelslikeOrganicJASwererelevantforaround30percentofrespondents.

ReadmoreNote(s):Japan;November2to28,2022;1,463resondents*;20yearsandolder;postalandonlinesurvey;multipleanswersallowed;*Thoserespondentswhoindicatedtoalwaysorsometimeschooseeco-friendlyfoodsandproducts.**Suchas[...]

ReadmoreSource(s):CentralResearchServices;MAFFShareofconsumerswillingtopaymoreforagriculturalproducefromeco-friendlyproductioninJapanasofOctober2023Willingnesstopaymoreforeco-friendlyagriculturalproduceinJapan202330%26.6%26%24.6%25%20%15%10%5%9%8.6%3.2%1.9%0%Over30percentprice

20to30percentprice

10to20percentpriceUpto10percentprice

Samepricelevelincrease

increase

increase

increaseIneverconsciouslybuyproductsfromeco-friendlyNoanswerproduction35Description:ThemajorityofJapaneseconsumerswerewillingtopaymoreforagriculturalproductsfromeco-friendlyproduction,asrevealedinasurveyconductedinOctober2023.Thelargestshare,26.6percentofrespondents,statedthattheywouldpayupto20percentmoreforagriculturalproducefromproductionmethodswithreducedusesofpesticidesorfertilizersorreducedproductionofgreenhousegases.

ReadmoreNote(s):Japan;September14toOctober22,2023;2,875respondents;18yearsandolder;answerswerecollectedbymailoronline;respondentswereJapanesenationalsSource(s):CabinetOfficeJapanLeadingreasonsfornotbuyingagriculturalproducefromeco-friendlyproductioninJapanasofOctober2023Reasonsfornotbuyingeco-friendlyproduceinJapan2023Shareofrespondents0%

10%20%30%27%40%50%60%70%65%Idonotknowwhichonesareeco-friendlyproduceTheyarenotaffordableprices32.3%TheyarenotavailableatstoresnearbyTheyarenotdisplayedineasilyvisibleplacesTherearenotmanytypes,andmydesireditemsarenotavailableIhavenointerest16.2%14.6%12.9%9.3%Dependingontheproduct,Idonotcareevenifitwasnotproducedeco-friendlyItisnotnecessarilymoretasty,evenifitisfromeco-friendlyproductionTherearenotmanylocallyproduceditemsTheproductsdonotlookgood7.5%7.1%1%3.1%Noanswer36Description:TheuncertaintyofwhichagriculturalproducewasfromenvironmentallyfriendlyproductionwastheleadingreasonwhyJapaneseconsumersshiedawayfromconsciouspurchases,accordingtoasurveyconductedinOctober2023inJapan.Financialaspectsrelatedtothelackofaffordabilityfollowed,with32.3percentofrespondentsstatingthatthepriceswereatalevelthatisnoteasytopurchase.ReadmoreNote(s):Japan;September14toOctober22,2023;1,736respondents;18yearsandolder;answerswerecollectedbymailoronline;respondentswereJapanesenationalsSource(s):CabinetOfficeJapanMostimportantnutritionalinformationonfoodlabelsinJapanasofMarch2023MostconsiderednutritionalinformationonfoodlabelsinJapan2023Shareofrespondents20%

30%0%10%40%50%60%ProteinFat51.1%50.7%SaccharidesCarbohydrateEnergy(calorificvalue)Fiber47.1%38.7%34.2%25.8%Cholesterol21.8%20.7%19.7%19.1%SugarsNatriumCalciumIron11.5%10.9%SaturatedfattyacidsVitaminC,ascorbicacids8.9%37Description:AccordingtoasurveyconductedinJapaninMarch2023,themostimportantinformationonnutritionfactlabelswastheproteincontentoffoodproducts,withover51percentofconsumerslookingatthefiguresregularly.NutritionfactlabelsinJapanrequiretheindicationofenergyvaluesaswellastheamountofprotein,fat,carbohydrate,andsodiumofafoodproduct.Apartfromallergens,additionalinformationarevoluntary.ReadmoreNote(s):Japan;March2to8,2023;4,425respondents;15yearsandolder;multipleanswersallowedSource(s):CAA;NeoMarketingCHAPTER

07FoodpriceinflationAffordabilityoffoodpricesamidinflationamongconsumersinJapanasofOctober2023Consumers'affordabilityoffoodamidinflationinJapan202340%35%30%25%20%15%37.5%29.8%23.7%10%6.1%5%2.2%0.8%0%Over30percentincrease

20to30percentincrease

10to20percentincrease

Upto10percentincrease

AnypercentageincreaseisunacceptableNoanswer39Description:AroundonequarterofJapaneseconsumersdidnothavethefinancialleewaytobearthefoodpricehikes,accordingtoasurveyconductedinOctober2023inJapan.Almost24percentofrespondentsstatedthattheycouldnottolerateanypriceincreaseinfooditems,regardlessofamount.Thelargestshare,37.5percent,reportedthattheycouldbearanincreaseofupto10percentofcurrentfoodprices.

ReadmoreNote(s):Japan;September14toOctober22,2023;2,875respondents;18yearsandolder;answerswerecollectedbymailoronline;respondentswereJapanesenationalsSource(s):CabinetOfficeJapanMostcommonmeasurestakenagainstfoodpriceinflationamongconsumersinJapanasofOctober2023CommonconsumptionmeasuresagainstfoodpricehikesinJapan2023Shareofrespondents0%

10%20%30%40%50%60%59.5%70%Changedtolower-pricedproductsReducedopportunitiesforeatingoutReducedthepurchasevolume42.2%39%Reducedluxuryfoods29.7%Proactivelychosedome