英国广播行业市场前景及投资研究报告-培训课件外文版2024.5

DIGITAL

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TRENDSRadioindustryintheUnitedKingdom(UK)CHAPTER

01MarketOverviewCommunicationsindustryrevenueintheUnitedKingdom(UK)from2013to2021,bysector(inbillionGBP)TotalcommunicationsindustryrevenueintheUnitedKingdom(UK)2013-2021,bysectorTelecommunicationsTelevisionRadioPost7060504030201004.44.44.34.54.251.24.11.31.31.31.31.33.90.64191.30.5116.314.815.316.415.916.216.516.438.836.935.436.135.633.831.731.531.12013201420152016201720182019202020214Description:ThetotalrevenuegeneratedbythecommunicationsindustryintheUnitedKingdom(UK)hasbeenslowlydecliningfrom2007to2021.In2021,thelargestsectorforrevenuewastelecommunications,with31.1billionBritishpounds.ReadmoreNote(s):UnitedKingdom;2013to2021Source(s):OfcomEstimatedrevenueofthemusic,radio,andpodcastsegmentintheUnitedKingdom(UK)from2018to2027(inmillionsU.S.dollars)Music,radio,andpodcastrevenueintheUnitedKingdom(UK)2018-2027DigitalMusicTraditionalMusicTraditionalRadio9,0008,0007,0006,0005,0004,0003,0002,0001,00001,860.143,059.41,846.122,922.211,833.392,795.581,819.511,799.612,495.821,773.281,908.981,799.52,194.91,789.382,060.232,646.231,740.54686.571,690.8627.772,997.1620263,084.3420272,884.6920252,740.7820242,360.2520232,165.9720212,148.1820221,939.1620201,451.720191,285.120185Description:Therevenueisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Aspartofthepositivetrend,theindicatorachievesthemaximumvalueacrossallthreedifferentsegmentsbytheendofthecomparisonperiod.Notably,thesegmentDigitalMusicstandsoutwiththehighestvalueof3.1billionU.S.dollars.ReadmoreNote(s):UnitedKingdom;2018to2027Source(s):Advertising&MediaInsightsNumbersofmusic,radio,andpodcastlistenersintheUnitedKingdom(UK)from2018to2027(inmillions)Music,radio,andpodcastusersintheUnitedKingdom(UK)2018-2027TraditionalRadioTraditionalMusicDigitalMusic44.975045.5245.3445.1644.7944.6144.4244.2444.0638.2943.8839.8145403530252034.4628.6233.7429.0132.8529.3831.7629.9330.7530.4730.2129.1328.5225.5528.2624.39201923.13201822.63202120202022202320242025202620276Description:Overtheforecastperioduntil2027,thenumberofradiolistenersisforecasttoexhibitfluctuationsamongthethreesegments.TheindicatordecreasestowardstheendoftheforecastperiodonlyinthesegmentTraditionalMusic,whiletheremainingsegmentsfollowapositivetrend.Thedifferencebetween2018and2027amountstoanabsolutevalueof11.19millionusers.ReadmoreNote(s):UnitedKingdom;2018to2027Source(s):Advertising&MediaInsightsPenetrationrateofthemusic,radio,andpodcastsegmentintheUnitedKingdom(UK)from2018to2027Music,radio,andpodcastpenetrationrateintheUnitedKingdom(UK)2018-2027TraditionalRadioTraditionalMusicDigitalMusic70%65%60%55%50%45%40%35%30%25%20182019202020212022202320242025202620277Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodforthepenetrationrate.OnlyforthesegmentDigitalMusic,asignificantincreasecanbeobservedovertheforecastperiod.Here,theindicatorexhibitsadifferenceof14.95percentbetween2018and2027.ReadmoreNote(s):UnitedKingdom;2018to2027Source(s):Advertising&MediaInsightsAveragerevenueperuserofthemusic,radio&podcastsegmentintheUnitedKingdom(UK)from2018to2027(inU.S.dollars)Music,radio&podcastaveragerevenueperuserintheUK2018-2027TraditionalMusicDigitalMusicTraditionalRadio2502001501005040.8689.5140.7288.8440.640.4640.1877.4639.7576.0287.8340.8459.5186.2940.7855.5739.1871.7138.2267.99106.882027100.74202695.14202588.42202481.15202365.54202257.32201951.75201830.34202124.57202008Description:Theaveragerevenueperlistenerisforecasttoexperiencesignificantgrowthinallsegmentsin2027.Aspartofthepositivetrend,theindicatorreachesthemaximumvalueforallthreedifferentsegmentsattheendofthecomparisonperiod.ParticularlynoteworthyisthesegmentTraditionalMusic,whichhasthehighestvalueof106.88U.S.dollars.ReadmoreNote(s):UnitedKingdom;2018to2027Source(s):Advertising&MediaInsightsShareofpeoplewhoconsumedliveradiointheUnitedKingdomin2021,byageLiveradioconsumptionintheUKin2021,byage90%85%80%76%70%70%60%50%40%30%20%10%0%51%34%15+years15-24years25-34years35-54years55+years9Description:AccordingtoastudyontheradioconsumptionintheUnitedKingdomin2021,liveradiowasverypopularamongtheagegroupof55yearsandolder,as85percentofrespondentstunedin.Whileliveradiowasnotaspopularamongthegenerationof15to24year-olds,76percentof35to54year-oldsalsoconsumedliveradio.ReadmoreNote(s):UnitedKingdom;November/December2021;1,303respondents;15+years;formerRAJARrespondentswillingtobere-contacted,completingtheonlineMIDASdiaryforaweekSource(s):RAJARNumberofemployeesinradiobroadcastingwithinthecreativeindustriesintheUnitedKingdom(UK)from2011to2020(in1,000s)RadiobroadcastingemploymentintheUnitedKingdom(UK)2011-2020252120151051917171716141413020112012201320142015201620172019202010Description:TheradiobroadcastingemploymentintheUnitedKingdom(UK)from2011to2020remainedstableovertheyears.In2020,14,000peoplewereemployedinradiobroadcasting.Thenumberofemployeesinradiobroadcastingfellcomparedto21thousandin2012.ReadmoreNote(s):UnitedKingdom;2011to2020Source(s):DepartmentforDigital,Culture,MediaandSport(UK);OfficeforNationalStatistics(UK)CHAPTER

02ConsumptionhabitsMostpopularradiostationsintheUnitedKingdom(UK)asofthe3rdquarterof2022MostpopularradiostationsintheUnitedKingdom(UK)Q32022Shareofrespondents30%0%10%20%40%50%60%HeartFMHeartRadioBBCRadio2Heart80s56%46%43%47%47%BBCRadio1SmoothRadioCapitalFM44%48%MagicFM43%Absolute80sClassicFM41%39%12Description:ThehighestrankedradiostationwasHeartFMwith59percentofpeopleaskedgivingitapositiveratingintheUnitedKingdom(UK),asofthethirdquarterof2021.BBCRadio2wasrankedthirdbutwasactuallythehighestrankedradiostationintermsofweeklyreachintheUKinthefirstquarterof2020.ReadmoreNote(s):UnitedKingdom;Q32022;6,000+**Source(s):YouGovMostpopularradioprogramsandpodcastsintheUnitedKingdom(UK)asofthe3rdquarterof2022MostpopularradioprogramsandpodcastsintheUnitedKingdom(UK)Q32022Shareofrespondents10%

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20%0%5%25%30%35%40%45%45%50%NewsandWeatherDesertIslandDiscs37%KenBruceBBCRadio231%30%29%NHSCouchto5kTherArchersSaraCox(RadioProgramme)JustaMinute27%27%27%TheChrisEvansBreakfastShowTheRadio1BreakfastshowwithNickGrimshawTonyBlackburn'sGoldenHourKateGarrawayonSmoothRadioI'mSorryIHaven'taClue26%24%24%23%13Description:ThehighestrankedradioprogramwasNewsandWeatherwith45percentofrespondentsgivingitapositiveratingintheUnitedKingdom(UK),asofthethirdquarterof2022.ThesecondmostpopularradioprogramwasDesertIslandDiscs,with37percentofrespondentshavingapositiveopinionoftheshow.ReadmoreNote(s):UnitedKingdom;Q32022;6,000+**Source(s):YouGovPreferredradiocontentbygenreintheUKasofJune2023PreferredradiocontentbygenreintheUK2023Shareofrespondents0%10%20%30%40%50%Pop/adultcontemporarymusicRock/alternative/indiemusicNews/talk50%32%30%Dance/electronicmusicUrbanmusic(hiphop,R&Betc.)Sports24%22%21%20%20%18%16%16%ComedyWeatherClassicalmusicCountrymusicDocumentaryDramaTraffic12%12%14Description:"Pop/adultcontemporarymusic"and"Rock/alternative/indiemusic"arethetoptwoanswersamongUKconsumersinoursurveyonthesubjectof"Preferredradiocontentbygenre".

ReadmoreNote(s):UnitedKingdom;July2022toJune2023;2407respondents;18-64years;respondentswholistentotheradio(Media&digitalmedia,Videogames)Source(s):ConsumerInsightsAttributesofradionewssourcesaccordingtoradionewsconsumersintheUnitedKingdom(UK)in2022AttributesofradionewssourcesintheUnitedKingdom(UK)2022Is

important

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personallyIs

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quality78%Is

accurate74%BBCRadio71%48%HeartRadio36%41%15Description:Accordingtoastudyfrom2022ontheradioconsumptionintheUnitedKingdom,theleadingattributesofradionewssources,accordingtousersofradionewswerehighqualityandthattheradiohelpsunderstandtheworld.WhileBBCradioseemedmorepopularfornewsconsumption,Heartradiolistenerschosetheirprogramforitstrustworthiness.ReadmoreNote(s):UnitedKingdom;November6thto5thDecember,2021andMarch7thtoApril3rd,2022;BBCRadio:790,HeartRadio:116;thosewhouseplatformtoaccessthenewsweeklyormoreoftenSource(s):Kantar;OfcomCHAPTER

03DigitalaudioEstimatedrevenueofdigitalmusicintheUnitedKingdom(UK)from2024to2027(inmillionU.S.dollars)RevenueofdigitalmusicintheUnitedKingdom(UK)2024-2027MusicStreamingMusicStreamingAdvertisingMusicDownloadsPodcastAdvertising3,5003,0002,5002,0001,5001,00050076.6274.78161.73161.671.9161.75177.11192.0267.53185.88161.41165.182,654.092,574.772,473.942,346.670202420252026202717Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodfortherevenue.Overall,theindicatorappearstofollowapositivetrend,astherearemoreincreasingvaluesthandecreasingvaluesexpectedintheindividualsegmentsuntil2027.Amongthem,thesegmentMusicStreamingachievestherelativelyhighestvaluethroughouttheentireperiod,reaching2.7billionU.S.dollars.ReadmoreNote(s):UnitedKingdom;2024to2027Source(s):Advertising&MediaInsightsTimespentlisteningtodigitalradiointheUnitedKingdomfrom1stquarter2009to4thquarter2021(inmillionhours)TimespentlisteningtodigitalradiointheUnitedKingdom(UK)Q12009-Q42021750650550450350250150Q1

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2118Description:AccordingtodataonthedigitalradioconsumptionintheUnitedKingdom(UK)fromthefirstquarterof2009tothefinalquarterof2021,thequarterlydigitalradiolisteningtimehasincreasedovertheyears.Inthefirstquarterof2009,206millionhourswerespentlisteningtodigitalradiowhilethefinalquarterof2021reachedapeakat647millionhourslistened.ReadmoreNote(s):UnitedKingdom;Q12009toQ42021*;participantsinthesurveywereaskedtocompletealisteningdiaryforoneweek**;*Timespansofthequartersroughly:Q1:December31toMarch31Q2:April1toJune23Q3:June25to[...]

ReadmoreSource(s):RadioTodayUK;RAJARDigitalradio'sshareofradiolisteningtimeintheUnitedKingdom(UK)from1stquarter2009to4thtquarter2022DigitalradioshareoflisteningtimeintheUnitedKingdom(UK)Q12009-Q12022Shareoftime0%5%10%15%20%25%30%35%Q109Q209Q309Q409Q110Q210Q310Q410Q111Q211Q311Q411Q11219Description:Accordingtodataondigitalradio'sshareoflisteningtimeintheUnitedKingdom(UK)fromthefirstquarterof2009tothefinalquarterof2022,digitallisteningaccountedfor67percentoflisteningtimeinthemostrecentquarter.TheshareofdigitalradioconsumptionhasincreasedovertheyearsduetotheuseofDAB,whichaccountedfor58percentofradioconsumptioninthesamequarter.ReadmoreNote(s):UnitedKingdom;Q12009toQ42022;participantsinthesurveywereaskedtocompletealisteningdiaryforoneweek**;*Timespansofthequartersroughly:Q1:December31toMarch31Q2:April1toJune23Q3:June25toSeptember[...]

ReadmoreSource(s):RadioTodayUK;RAJAREstimatednumberofdigitalmusiclistenersintheUnitedKingdom(UK)from2018to2027(inmillions)ReachofdigitalmusicintheUnitedKingdom(UK)2018-2027MusicStreamingFree(Ad-Supported)MusicStreamingListenersFree(Ad-Supported)PodcastListenersMusicDownloads35302520151050201820192020202120222023202420252026202720Description:Theindicator'Listeners'isforecasttoexperiencesignificantgrowthinallsegmentsin2027.Concerningthefourselectedsegments,thesegmentMusicStreaminghasthelargestindicator'Listeners'with29.4millionusers.Contrastingly,MusicDownloadsisrankedlast,with10.21millionusers.Theirdifference,comparedtoMusicStreaming,liesat19.19millionusers.ReadmoreNote(s):UnitedKingdom;2018to2027Source(s):Advertising&MediaInsightsPenetrationrateofdigitalmusicintheUnitedKingdom(UK)from2018to2027PenetrationrateofdigitalmusicintheUnitedKingdom(UK)2018-2027MusicStreamingFree(Ad-Supported)MusicStreamingListenersFree(Ad-Supported)PodcastListenersMusicDownloads45%40%35%30%25%20%15%10%5%0%201820192020202120222023202420252026202721Description:Significantfluctuationsareestimatedforallsegmentsovertheforecastperiodforthepenetrationrate.TheindicatordecreasestowardstheendoftheforecastperiodonlyinthesegmentMusicDownloads,whiletheremainingsegmentsfollowapositivetrend.Thedifferencebetween2018and2027amountstoanabsolutevalueof0.33percent.ReadmoreNote(s):UnitedKingdom;2018to2027Source(s):Advertising&MediaInsightsCHAPTER

04CommercialradioAnnualcommercialradiorevenuesintheUnitedKingdom(UK)from2007to2022bysector(inmillionGBP)AnnualcommercialradiorevenuesintheUnitedKingdom(UK)2007-2022,bysectorLocalNationalBrandedcontentDigital800700600500400300200100077.745.471.349.334.827.520.4122.5109.7130.5144.7129.546.8113.1101.5337.3103.2101.1105.8304.8104.2112.8287105.1283.9108.7270102.6276.2101.5259.4360.3377.6338.8379.3325.7308.2402.8394.3357.1174.32017168159.42007152.92012158165.82014163.52015166.42016149.62008144.72009144.32010143.52011143.42019115.12021123.520229320132018202023Description:AccordingtoastudyonannualcommercialradiorevenuesintheUnitedKingdom(UK)from2007to2022,thenationalcommercialradiorevenuesamountedto394.3millionBritishpoundsin2022.Overall,allradiorevenueshaveincreasedafterayearoflowrevenuesin2020.ReadmoreNote(s):UnitedKingdom;2007to2022Source(s):Ofcom;RadioAdvertisingBureauUKTotalannualcommercialradiorevenueintheUnitedKingdom(UK)from2007to2022(inmillionGBP)CommercialradiorevenueintheUnitedKingdom(UK)2007-2022800740.1718.7713.6692.8679.1700645.8612.8598.2575.4577.16005004003002001000560.2552.7536.8532.5523505.9200720082009201020112012201320142015201620172018201920202021202224Description:AccordingtoastudyonthetotalannualcommercialradiorevenuesintheUnitedKingdom(UK)from2007to2022,thetotalannualcommercialradiorevenuesamountedto740.1millionBritishpoundsin2022,whichisasignificantincreasefromthepreviousthreeyearsduringwhichonly570millionBritishpoundswereexceeded.ReadmoreNote(s):UnitedKingdom;2007to2022Source(s):Ofcom;RadioAdvertisingBureauUKQuarterlycommercialradiorevenuesintheUnitedKingdom(UK)from1stquarter2009to1stquarter2022,bysector(inmillionGBP)CommercialradiorevenuesintheUnitedKingdom(UK)Q12009-Q12022,bysectorLocalNationalBrandedcontentDigitalQ1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q1Q2Q3Q4Q109

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2225Description:AccordingtoastudyoncommercialradiorevenuesintheUnitedKingdom(UK)fromthefirstquarter2009tofirstquarterof2022,nationalradiowasthemostpopularchannelofradioconsumption.Inthefirstquarterof2022,localradiorevenuesamountedto33millionBritishpounds,upfrom21.3millioninthefirstquarterof2020.ReadmoreNote(s):UnitedKingdom;Q12009toQ12022Source(s):Ofcom;RadioAdvertisingBureauUKDistributionofcommercialradio'slisteningtimeintheUKfrom1stquarter2011to4thquarter2021,byplatformCommercialradiolisteningdistributionintheUKQ12011-Q42021,byplatformAM/FMDABDTVOnline/AppAlldigitalUnspecified**80%70%60%50%40%30%20%10%0%26Description:AccordingtodataoncommercialradiolisteningintheUnitedKingdom(UK)fromquarterone2011tothefinalquarterof2021,36percentofradiolisteningwasviaAM/FM,whileanotherfivepercentlistenedtotheradioviaTV.Thehighestshare,namely42percent,usedDABfortheirradioconsumption.ReadmoreNote(s):UnitedKingdom;Q12011toQ42021*;participantsinthesurveywereaskedtocompletealisteningdiaryforoneweek***;*Timespansofthequartersroughly:Q1:December31toMarch31Q2:April1toJune23Q3:June25to[...]

ReadmoreSource(s):RadioTodayUK;RAJARCHAPTER

05BBCradioLeadingBBCRadiostationsintheUnitedKingdom(UK)in1stand2ndquarter2023,bynumberofweeklylisteners(in1,000s)BBCRadiostationsrankedbylistenerreachintheUnitedKingdomQ1-Q22023NumberoflistenersinthousandsQ220236,000Q1202302,0004,0008,00010,00012,00014,00016,00013,456BBCRadio2BBCRadio4(including4Extra)BBCRadio414,4589,3089,8388,9719,3997,694BBCRadio17,5765,6005,530BBCRadio5live(inc.sportsextra)BBCRadio5live5,0455,1042,6692,711BBC6Music1,703BBCRadio31,9311,574BBCRadio4Extra1,6661,3941,105BBCRadio5SportsExtraBBCWorldService1,0781,085607564BBCRadioLondon28Description:Inthesecondquarterof2023,thestationBBCRadio2rankedfirstintermsoflistenerreachwithroughly13.46millionlistenerstuninginonaweeklybasis.BBCRadio4andBBCRadio1rankedsecondandthird,eachwithoversevenmillionlistenersperweek.ReadmoreNote(s):UnitedKingdom;Q1andQ22023;15yearsandolderSource(s):Ipsos;RAJAR;RSMBLeadingBBCRadiostationsintheUnitedKingdom(UK)in1stquarter2023,byaveragehoursconsumedperlistenerBBCRadiostationsrankedbytimespentperlistenerintheUKQ12023Averagehoursperlistener02468101214BBCRadio4(including4Extra)BBCRadio412.612BBCRadio210.6BBC6Music9.9BBCRadio37.2BBCRadio16.66.6BBCRadio4ExtraBBCRadio5live6BBCRadio5live(inc.sportsextra)BBCWorldServiceBBCRadioLondonBBCRadio5SportsExtra5.95.43.71.929Description:Inthefirstquarterof2023,thestationBBCRadio4,including4Extra,rankedfirstintermsofhoursspentperlistener,withanaverageof12.6hoursweeklyperlistener.BBCRadio2rankedsecond,withanaverageof10.6hoursperlistener.

ReadmoreNote(s):UnitedKingdom;Q12023;15yearsandolderSource(s):Ipsos;RAJAR;RSMBNumberofweeklylistenersoffallBBCRadiostationsintheUnitedKingdom(UK)from3rdquarter2021to1stquarter2023(inmillions)BBCRadioweeklyreachintheUnitedKingdom(UK)Q32021-Q12023Numberoflistenersinmillions0510152025303540Q3'21Q4'21Q1'22Q2'22Q3'22Q4'22Q1'2330Description:Duringthefirstquarterof2023,weeklyreachofBBCRadiostationsintheUnitedKingdomamountedto32.2millionindividuals.Inthecorrespondingquarterofthepreviousyearthisfigurestoodat33.8million.ReadmoreNote(s):UnitedKingdom;Q32021toQ12023;participantsinthesurveywereaskedtocompletealisteningdiaryforoneweek*;*Additionalinformationregardingsurveymethodologyandtimespansofadditionalquartersishere.Thesource[...]

ReadmoreSource(s):Ipsos;RAJAR;RSMBBBCRadioshareofradiolisteninghoursintheUnitedKingdomfrom3rdquarter2021to1stquarter2023BBCRadioshareofradiolisteningtimeintheUnitedKingdom(UK)Q32021-Q12023Shareofhours30%0%10%20%40%50%60%Q3'21Q4'21Q1'22Q2'22Q3'22Q4'22Q1'2331Description:Inthefirstquarterof2023,BBCRadio'sshareintotalradiolisteninghoursdecreasedto46.3percent,downfrom49.2percentinthecorrespondingquarterofthepreviousyear.

ReadmoreNote(s):UnitedKingdom;Q32021toQ12023;participantsinthesurveywereaskedtocompletealisteningdiaryforoneweek*;*Additionalinformationregardingsurveymethodologyandtimespansofadditionalquartersishere.Thesource[...]

ReadmoreSource(s):Ipsos;RAJAR;RSMBBBCradioprogrammingspendingintheUnitedKingdom(UK)from2015/16to2022/23,bystation(inmillionGBP)BBCradioprogrammingspendingintheUK2015-2023,bystationBBCRadio1BBCRadio4BBC6MusicBBCRadio1XtraBBCRadio4extraBBCAsianNetworkBBCRadio2BBCRadio5liveBBCRadio3BBCRadio5livesportsextra3503002502001501005002015/162016/172017/182018/192019/202020/212021/222022/2332Description:Inthefiscalyear2022/23,BBCRadio4presentedthehighestBBCradioprogrammingspendingintheUnitedKingdom,with88millionBritishpounds.ThestationBBCRadio2displayedthesecondhighestspendthatyear,with50millionBritishpounds,followedbyBBCRadio5Livewiththesameamount.ReadmoreNote(s):UnitedKingdom;April1,2015toMarch31,2022*;*BBC'sfiscalyearendsannuallyonMarch31.Dataforyearspriorto2022/23werepublishedinearlierannualreports.

ReadmoreSource(s):BBCCosttodeliverBBCradioservicestoindividualusersperuserhourintheUnitedKingdom(UK)inbroadcastyear2022/2023,bystation(inpence)BBCradioproductioncostperuserhourintheUK2022/2023,bystationCostinpence01234567BBC1XtraBBCRadio3655BBCAsianNetworkBBCRadio5liveBBCRadio132BBCRadio4extraBBCRadio211111BBCRadio5livesportsextraBBC6MusicBBCRadio433/statistics/285172/bbc-radio-production-cost-per-user-hour-in-the-uk-by-stationInthefiscalyearendingMarch31,2023,BBC1Xtracostsixpenceperuserhourtoproduceandwasthemostexpensiveradiostationforprogramming.ThiswasfollowedbyBBCRadio3andBBCAsianNetwork,withfivepenceperuserhour,each.

ReadmoreNote(s):UnitedKingdom;April1,2021toMarch31,2023*;*BBC'sfiscalyearendsannuallyonMarch31.Dataforyearspriorto2022/23canbeaccessedintheExceldownload.

ReadmoreSource(s):BBC;RAJARCHAPTER

06AdvertisingRadioadvertisingexpenditureintheUnitedKingdomfrom2011to2022(inmillionGBP)RadioadvertisingspendingintheUKfrom2011-2022800700600740.1720.1713702.7679646592575577.1553537532.5500400300200100020112012201320142015201620172018201920202021202235Description:In2020,whenthecoronaviruspandemicbrokeout,radioadvertisingspendingintheUnitedKingdomamounted577.1millionpounds.However,theindustrymanagedtorecoverin2021,withadspendhavinggrownbyroughlyaquartertoreach720.1millionpoundsthatyear.Ayearlater,itincreasedbyanotherthreepercenttoexceed740million.Themostsuccessfulcommercialradiostationintermsofreachin2020intheUKwasClassicFM.

ReadmoreNote(s):UnitedKingdom;2011to2022Source(s):AdvertisingAssociation;WARCCommercialradioshareofdisplayadvertisingrevenueintheUnitedKingdom(UK)from1stquarter2009to4thquarter2022CommercialradioshareofadvertisingrevenueintheUnitedKingdom(UK)2009-20227%6%5%4%3%2%1%0%Q1

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202236/statistics/309882/commercial-radio-share-of-display-advertising-revenue-ukItwascalculatedthatinthethirdquarterof2021commercialradioadvertisingaccountedfor4.7percentofthetotaldisplayadvertisingrevenueintheUnitedKingdom.Inthecorrespondingquarterofpreviousyearthisfigurestoodat4.5percent.

ReadmoreNote(s):UnitedKingdom;Q12009toQ42022Source(s):Ofcom;RadiocentreHighestspendingradioadvertisingproductsectorsintheUnitedKingdom(UK)in2022(inmillionGBP)RadioadvertisingproductsectorsrankedbyspendingintheUK2022SpendinginmillionGBP020406080100120140140.05160Entertainment&leisureFinance103.21Telecoms87.21Government,social,politicalorganisations79.53RetailTravel&transportMotors77.3476.5670.3Food62.34Business&industrialHouseholdequipment&DIY53.3125.3837Description:In2022,theleadingadvertisingcategoryonradiointheUnitedKingdomwasentertainmentandleisure-theadspendingofthisgroupreachedcloseto140.05millionBritishpounds.Financerankedsecondatthattime,withradioadspendof103.21millionpounds.ReadmoreNote(s):UnitedKingdom;2022Source(s):Nielsen;RadiocentreLeadingradioadvertisersintheUnitedKingdom(UK)in2022,byspending(inmillionGBP)LeadingradioadvertisersintheUK2022SpendinginmillionGBP100SkyUKLtd246812141618202219.63CamelotGroupPlcMcDonaldsRestaurantsLtdBTLtd17.817.7712.24TescoPlc11.5211.4811.37EELtdIndeed(US)TalkTalkGroup10.5810.5810.04HMGovernmentSainsbury'sSupermarketsLtd38Description:In2022,SkyUKLtdwasthelargestradioadvert