全球智能家电市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES

&

MARKETSSmart

Appliances:

market

data&

analysisMarket

InsightsreportSeptember2023Table

of

ContentsOverviewAppendixSummary567Product

OverviewAuthor2122MarketDefinitionKeyTakeawaysMarket

NumbersRevenue912151819AverageRevenue

per

SmartHomeSmartHomesBrandsharePenetration

rate2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

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–

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Market

Insightscom/outlook/3CHAPTER

1OverviewThe

Smart

Appliances

marketis

a

fast-growing

marketOverview:

SummarySummaryThesegment

Smart

Appliancesincludesconnected

versions

of

allkindsofhousehold

appliances.

Inmost

cases,

smart

appliancesareincrementalinnovationswhich

addnew

featurestoexisting

products

ratherthan

creatingtotally

newdevices.

Thehigh

amount

ofrevenues

aregenerated

mainlybyrelatively

high

product

prices.

Manycustomers

as

afirststep

purchaselower-priced

small

appliancessuchassmart

coffee

machines

or

vacuumrobots,whereas

people

who

already

own

products

fromother

segments

aremore

likelytopurchaselarge,higher-priced

applianceslike

fridges.

We

expect

devices

to

beadopted

rathermoderately

inEurope

andNorth

America,

but

more

quicklyinAsia.5Sources:Market

Insights

2023Smart

Appliances

is

an

important

part

of

the

Smart

Home

marketOverview:

Market

DefinitionMarket

definitionTheSmart

Home

segment

Smart

Appliancesincludesconnected

versions

ofallkindsof

household

appliances.

Thisincludeslarge

appliances(fridges,washingmachines,

ovens,

etc.)

aswell

assmall

appliances(microwaves,

coffee

machines,vacuumand

mowing

robots,

etc.),provided

they

areconnected

tothe

internet.

Anindirect

connection

viaa

local

network

isalsopossible,

aslong

astheremoteaccess

and

control

of

the

respective

appliancesviatheconnection

isgiven.6Sources:Market

Insights

2023Smart

Appliances

accounted

for

38.98%

of

the

SmartHome

market

revenue

in2023Overview:

Key

Takeaways

and

inscope

/outof

scopeKeyTakeawaysInscopeOutof

scopeRevenue

intheSmartAppliancessegment

is

projected

toreach

US$44.3bn

in2022.Thismarket

includes:Thismarket

excludes:Revenue

is

expected

toshow

anannualgrowth

rate(CAGR2022-2028)

of

11.90%,resulting

inaprojected

market

volume

of

US$92.2bn

by2028.•Directly

or

indirectly

internet-controllable

household

appliances•Any

other

smart

home

device(partiallyalsoreferred

toas“appliances”)IntheSmart

Appliancessegment,

thenumber

ofactivehouseholds

isexpected

toamount

to

581.1m

users

by2028.•Largeappliancessuchasfridges,washing

machines,

dishwashers,ovens•Any

non-connected

householdappliancesHousehold

penetration

will

be5.5%

in2022

andisexpected

tohit24.6%

by2028.Theaverage

revenue

per

installedSmart

Home

currently

is

expected

toamounttoUS$371.20.•Smallappliancessuchas

coffeemachines,

vacuumandmowingrobots,

microwaves•B2B/C2C

salesof

anykind(e.g.,tohotels

or

office

buildings)Aglobalcomparison

reveals

thatmost

revenue

isgenerated

inChina(US$12,260.0m

in2022).7Sources:Market

Insights

2023CHAPTER

2Market

NumbersSmart

Appliances

revenues

are

estimated

to

increase

at

a

CAGR(1)

of

18.7%

from2017

to

2028Market

Size:

Globalrevenue

forecast

inbillionUS$92.2084.4676.7568.72+18.7%(1)52.5660.6544.3239.43202129.13202024.82201919.31201814.03201720222023202420252026202720289Notes:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Sources:With

revenue

of

US$

25.2

billion,

Asia

is

the

biggest

market

among

selectedregions

in

2023Market

Size:

Regional

Comparison

(1/2)revenue

forecast

inbillionUS$+12.8%(1)46.0+11.2%(1)21.1+11.0%(1)21.425.2+12.4%(1)+10.2%(1)12.412.70.81.520281.420232.220232028202320232028202320282028EuropeAfricaAmericasAsiaAustralia&Oceania10

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023With

revenue

of

US$

3.2

billion,

Japan

is

the

biggest

market

among

selectedcountries

in

2023Market

Size:

Regional

Comparison

(2/2)revenue

forecast

inbillionUS$+15.3%(1)+12.1%(1)6.6+13.3%(1)+10.4%(1)5.45.04.33.33.02.72.6+14.3%(1)1.20.62023202820232028202320282023202820232028United

KingdomGermanyBrazilJapanSouthKorea11

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRateMarket

Insights

2023Smart

Appliances

average

revenue

per

smart

home

is

estimated

to

decreasefrom2017

to

2028Market

Size:

Globalaverage

revenue

persmart

home

forecast

inUS$500459.1455.3431.8428.645040035030025020015010050411.2371.2338.8300.8262.0224.8189.72027158.720280201720182019202020212022202320242025202612Sources:Market

Insights

2023Americas

has

the

biggest

value

for

Smart

Appliances

average

revenue

per

smarthome

in

2028Market

Size:

Regional

Comparison

(1/2)average

revenue

persmart

home

forecast

inUS$1,000920.0908.1900800814.6750.1717.7713.2632.1686.6588.3681.0700

635.6600623.8581.5550.2567.2501.0539.6466.8423.3467.1421.7514.8443.2399.9500340.1327.5

284.5272.1374.4319.7370.9400332.4184.4334.6166.3344.1184.5239.2236.8306.7180.2307.6168.9281.5227.8278.3154.6247.6173.8248.2138.73002001000216.5189.1130.680.0185.4108.4156.493.7122.3201720182019202020212022202320242025202620272028AfricaAsiaEuropeAmericasAustralia&Oceania13Sources:Market

Insights

2023With

average

revenue

per

smart

home

of

US$631.2,

the

United

Kingdom

is

thebiggest

market

amongselected

countries

in

2023Market

Size:

Regional

Comparison

(2/2)average

revenue

persmart

home

forecast

inUS$891.4806.5784.3889.0828.5871.8777.99008007006005004003002001000776.7749.2800.9662.6732.0666.8640.3628.3631.2720.0581.9527.0686.2537.7534.0529.3451.0603.6602.2390.1476.0379.5448.1407.3523.6527.7419.7313.9339.2367.9257.0362.32019348.02018336.2369.8214.4290.0261.4260.5265.4242.5244.2312.5186.9217.1125.9202.8177.3166.9144.1155.7101.9202780.720282017202020212022SouthKorea2023202420252026BrazilGermanyJapanUnitedKingdom14Sources:Market

Insights

2023Smart

Appliances

smart

home

are

estimated

to

increase

from2017

to

2028Market

Size:

Globalsmart

homesforecast

inmillion581.1600550500445.145040035030025020015010050341.5262.3201.62024155.12023119.4202292.070.854.542.132.5020172018201920202021202520262027202815Sources:Market

Insights

2023Asia

has

the

biggest

number

of

Smart

Appliances

smart

homes

in

2028Market

Size:

Regional

Comparison

(1/2)smart

homesforecast

inmillion400350300351.9268.025020015010050204.2155.790.652.8118.740.2111.789.569.130.623.485.270.117.80.517.317.33.113.313.82.411.110.21.765.27.10.97.98.938.33.349.955.121.743.44.229.4

34.427.39.014.718.822.611.57.05.57.19.30.7

1.30.91.11.51.920225.46.12.5020172018201920202021202320242025Asia202620272028Australia&OceaniaAfricaAmericasEurope16Sources:Market

Insights

2023With

7.8

million

users,

South

Korea

is

the

biggestmarket

among

selectedcountries

in

2023Market

Size:

Regional

Comparison

(2/2)smart

homesforecast

inmillion32.23524.329.825.83018.325201510522.318.913.810.416.813.815.213.57.12.55.912.610.110.79.47.42.31.51.74.01.53.37.85.48.55.33.93.41.93.02.12.11.14.42.92.71.41.31.10.81.10.66.71.71.35.310.94.22.97.94.10.85.72.10.402017201820192020Brazil2021UnitedKingdom20222023Japan2024Germany2025SouthKorea20262027202817Sources:Market

Insights

2023In

2023,

Irobot

had

the

highest

share

in

Smart

AppliancesFurtherMarket

AnalysisBrand

share

in

202318Sources:Market

Insights

2023Penetration

rate

for

Smart

Appliances

is

especial

high

in

South

Korea

but

also

inAustraliaPenetration

Rate:

Worldwide

ComparisonSmart

Appliances

penetration

rate

per

country

in2023

in%1.2.3.4.5.South

KoreaAustralia0.360.210.200.180.17SingaporeSwitzerlandNetherlandslowhigh

nodata19Sources:Market

Insights

2023CHAPTER

3AppendixMARKET

INSIGHTSMarket

Insights

–

market

data,forecasts,

and

qualitative

insightsGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,regional,country,

and/orstatelevel.Access

ourdatavia

web

interface,

download(XLS,

PDF,PPT),

orreports.Benefitfromour

48-hour

customerservi