全球运动车市场前景及投资研究报告-培训课件外文版2024.4

INDUSTRIES&

MARKETSSports

Cars

-

Market

DataAnalysis

&

Forecastbycreative@com,

December2023Table

of

ContentsOverviewAppendixOverview56Recommended

studies&reportsAnalysisbycountry7980818287ClassprofileExecutive

summarySportsCarsmarket

worldwideTechnicalSpecifications7Methodology8Country/territory

coverageProduct

overview

andauthors10AnalysisbyregionMarket

share141721Revenue

andunitsalesPricecomparisonAnalysisbymakeTop

makes2325In-depth

analysis2MARKET

INSIGHTSThis

report

is

part

ofour

Market

Insights

productGainabetterunderstandingofmarketsacross190+

geographicalentities

–

onaglobal,

regional,country,

and/orstatelevel.

Accessourdatavia

webinterface,download(XLS,

PDF,PPT),or

reports.Benefitfromour48-hourcustomerservice

guarantee.•

10

sectors:

advertising&media,consumers,countries,digital

sector,finance,health,

industrialsector,mobility,andtechnology•

1,000+

markets,

e.g.,

FinTech,Food,or

Robotics•

KPIs,

e.g.,

revenue,marketshares,prices,andvolume•

Features:Compare

countries®ions,

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and/or

customize

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decision

support,resourceallocation,andportfolio

management10sectors190+geographicalentities1,000+markets400+reportsFind

out

more

on:https://www.Goto

Market

Insightscom/outlook/3CHAPTER

01Overview•

Market

definition•

Classprofile•

Executive

summary•

Passenger

Cars

market

worldwideThe

Sports

Carsmarket

is

an

essential

part

of

theMobility

Market

InsightOverview:

market

definitionInscopeOutof

scopeMarket

Definition•

Passenger

carsfrom

theSportsCars•

Motorcycles,

Buses

andTrucks•

ThePassenger

Cars

market

of

theMobility

Outlookmarketprovides

information

aboutpassenger

cars,

including

smallandlargecars,SUVs,

luxuryvehicles

andsportscars,amongothers.•

Allkey

figuresshown

represent

the

sales

ofnew

cars

inthebasicconfiguration

intherespective

year.

Used

vehicles

arenottaken

into

account,norisadaptedequipment

forthenew

cars

sold.

Theprices

andrevenues

shown

aswell

asthedistributionof

connectivity,

drivetypes,autonomy

levels,andaverage

CO2emissions

areaccordingly

based

onthebasicmodels.5About

1.0

million

Sports

Cars

were

sold

worldwide(1)

in

2022Overview:

class

profileSports

Cars

–

backgroundKeyFactsTheSportsCarsmarket

includespassenger

cars

of

anaverage

footprintaround

4.1m2

(44ft2),anaverage

massaround1565kg

(3450lbs)

and

theyareusually

two-seaters

designed

forquickresponse,

easyEuropean

Car

market:

S(SportsCoupes)U.S.

Car

market:

SportsCars,Two-seatersChineseCarmarket:

Category

BAlsoknown

as:Sportscarsmaneuverability

and

high-speed

driving.

Theyare

furtherdifferentiatedfrom

so-called

performance

cars

bytheirluxury

aspects

and

highprice.Example

Models:AstonMartin

DB9,

BugattiVeyron,

Chevrolet

Camaro,Ferrari

FF,

JaguarXK,Maserati

GranTurismo,

Porsche

Boxster,

Volkswagen

EosEver

sincethefirst

sportscar–

thePrince

Henry

Vauxhall20hp-was

soldin1910,

sportscarswere

distinct

from

others

vehicle

typesbytheirspeedandmaneuverability.

Duetotheirrarity,aesthetics

and

desirability,

manyolder

models

arestillbeing

sold

inauto

auctions(nevertheless,

thosemodels

are

outof

scope

inthismarket

analyses).

Inrecent

years,

sportscars

received

alotof

critiquefortheexcessive

fossil

fuelconsumption.Electric

sportscars

liketheBMW

i8,Tesla

Model

Sand

others

havestarted

anelectric

renaissance

of

the

market.US$97.7bnin20229.1%CAGR(2)

2017-2022Revenue1.0mcars

sold

in20222.1%CAGR(2)

2017-2022Unitsales6Notes:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Sources:In

2022,

5.6%

of

the

Passenger

Cars

revenue

was

realized

in

the

Sports

CarsmarketOverview:

executive

summaryExecutivesummaryPassengerCars(1)

revenue

worldwide(2)

in2022•

In2022,

unitsales

of

Passenger

Cars

exceeded

61.8

million,

andthemarketrealized

atotalrevenue

of

US$1745.3

billion.

We

forecast

the

compound

annualgrowth

rate(CAGR)of

the

revenue

from2015

to

2028

tobe

-0.6%.6%

4%2%1%1%6%6%•

SportsCarsaccounted

for5.6%

oftheworldwide

market

revenue

in2022.

Thisis0%0%6%a2.8%

surgecompared

tomarket

share

in2018.PassengerCarsrevenue•

Thehighestrevenue

share

ofSportsCars

sales

in2022

were

generated

inUS$1.75tnGermany

(32.9%)

andBelgium

(22.3%).11%in202243%•

Thebest-performing

make

intheSportsCarsmarket

in2022

was

McLaren(revenue

of

US$30.0

billion),followed

byBMW

(US$10.5

billion)andTesla

(US$9.4billion).13%SUVsMinivansMini

CarsMedium

CarsLarge

CarsPickupTrucksSmall

CarsLuxuryCarsFull-size

VansLarge

SUVsSportsCarsExecutive

Cars7Sports

Cars

continue

to

grow

globally

with

a

CAGR(1)

of

3.1%Overview:

SportsCarsmarket

worldwide

(1/2)Sports

Cars

revenuesworldwide(2)

inbillion

US$+3,1%(1)107,3104,3104,0104,1104,499,897,770,169,263,361,358,556,448,8201520162017201820192020202120222023202420252026202720288Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearThe

global

market

share

of

Sports

Cars

surged

from

2.8%

in

2018

to

5.6%

in2022Overview:

SportsCarsmarket

worldwide

(2/2)PassengerCars(1)

revenue

worldwide(2)

in2018PassengerCars(1)

revenue

worldwide(2)

in20223%6%PassengerCarsrevenuePassengerCarsrevenueUS$1.75tnin2022US$2.25tnin201894%97%OtherSportsCarsOtherSportsCarsNotes:(1)

DataonLuxury

Carsis

notavailable

forChina

(2)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsightMobility

MarketInsight

20239Sources:In2022,

passenger

cars

sold

in

Europe

produced

about

54gCO2/km

on

averageOverview:

technical

specifications

(1/4)PassengerCars

CO

emissions(1)

ingCO

/km

in202222180150145139129100100777564544949423020152022Americas2028Australia&OceaniaAfricaAsiaEurope10

NotesSourcesMobility

MarketInsight

2023Of

all

the

passenger

cars

sold

in

2022,

about

95%

can

be

classified

as

beingconnectedOverview:

technical

specifications

(2/4)Passengercars

connectedcarsshare(1)

worldwide

in20222%5%39%98%95%61%201520222028Not

ConnectedConnected11

Notes:Sources:(1)

Calculations

forthe

connected

cars

sharebased

onbase

modelsMobility

MarketInsight

2023At

the

detriment

of

petrol

cars,

electric

passenger

cars

appear

to

be

gainingpopularity

as

the

people’s

favorite

in

2028Overview:

technical

specifications

(3/4)Passengercars

fuelor

drive-type

share(1)

worldwide

in20220%14%0%0%6%9%13%32%1%1%13%16%84%61%49%201520222028AlternativeDieselHybridElectricPetrol12

Notes:Sources:Calculations

forthe

fuel

ordrive-type

sharebased

onbase

modelsMobility

MarketInsight

2023Autonomous

1

is

expected

to

be

the

most

popular

autonomous

driving

level

in2028Overview:

technical

specifications

(4/4)Passengercars

autonomous

driving

level

share(1)

worldwide

in20220%3%10

%6%23

%45

%10

%46

%36

%67

%202256

%20282015Autonomous

1Autonomous

2Autonomous

0Autonomous

313CHAPTER

02Analysis

by

region•

Market

share•

Revenue

andunitsales•

Price

comparisonWith

13.8%,

Europe

has

the

largest

market

share

of

Sports

CarsAnalysisbyregion:

market

share

(1/2)PassengerCars

revenue

sharein20222,0%4,7%13,8%86,2%95,3%98,0%ChinaUnitedStatesEuropeSportsCarsOther15Sources:Mobility

MarketInsight

2023Sports

Cars

achieved

the

highest

revenue

and

sales

market

share

in

GermanyAnalysisbyregion:

market

share

(2/2)Market

shareof

Sports

Cars

byrevenue

in2022Market

shareof

Sports

Cars

byunit

salesin2022GermanyBelgium67,1%77,7%80,7%91,5%32,9%22,3%19,3%GermanyBelgium91,7%92,7%95,9%96,3%96,5%96,6%96,7%97,5%97,6%97,7%8,3%7,3%4,1%3,7%3,5%3,4%3,3%2,5%2,4%ItalyNetherlandsAustriaNetherlandsAustria8,5%7,8%7,6%6,6%6,5%6,4%5,7%92,2%92,4%93,4%93,5%93,6%94,3%SwedenPortugalItalySwedenPortugalAustraliaColombiaSouthKoreaSwitzerlandSaudiArabiaSouthKorea2,3%OtherClassesSportsCarsOtherClassesSportsCars16Sources:Mobility

MarketInsight

%reportyearSports

Car

sales

in

the

U.S.

will

fall

with

a

CAGR(1)

of

0.6%

between2015

and2028Analysisbyregion:

revenue

andunitsales

(1/4)Sports

Cars

revenuesintheUnited

States

inbillion

US$-0.6%(1)33.232.232.231.831.931.530.830.429.928.323.422.021.117.92015201620172018201920202021202220232024202520262027202817

Notes:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearSports

Car

sales

in

Europe

willsurge

with

a

CAGR(1)

of

8.9%

between2015

and2028Analysisbyregion:

revenue

andunitsales

(2/4)Sports

Cars

revenuesin

Europe

inbillionUS$8,9%(1)60,657,256,555,254,952,852,123,220,620,018,017,918,417,52015201620172018201920202021202220232024202520262027202818

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Sales

in

the

Chinese

Sports

Cars

Market

will

fall

with

a

CAGR(1)

of

1.4%

between2015

to

2028Analysisbyregion:

revenue

andunitsales

(3/4)Sports

Cars

revenuesin

ChinainbillionUS$-1.4%(1)15.314.914.914.714.614.614.514.414.414.414.114.012.011.92015201620172018201920202021202220232024202520262027202819

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023In2022,

0.4

million

units

in

the

Sports

Cars

market

were

sold

in

EuropeAnalysisbyregion:

revenue

andunitsales

(4/4)Sports

Cars

unitsalesinmillion0.50.40.50.40.50.40.50.40.500.450.400.350.50.40.50.40.30.40.40.40.40.20.40.30.30.30.20.30

0.30.20.30.20.20.20.20..220.20.250.200.150.100.050.000.20.20.20.20.20.20.220152016201720182019202020212022202320242025202620272028United

StatesEuropeChina20Mobility

MarketInsight

%reportyearInEurope,

Sports

Cars

cost

266.5%

more

than

an

average

carAnalysisbyregion:

price

comparisonAveragepassengercars

prices(1)

in2022+266%117,462+150%88,786+198%67,09535,49132,05122,522UnitedStatesEuropeMarket

averageChinaSportsCars21

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023CHAPTER

03Analysis

by

make•

Top

makes•

In-depth

analysisNearly

all

of

the

revenue

was

generated

by

the

top

10

makes

in

the

Sports

Carsmarket

in

2022Analysisbymake:

topmakes

(1/2)Top10

Sports

Cars

makesby

revenuein2022Share(1)

ofthetop10

makesintheSports

Cars

market

in2022RevenueinbnUS$UnitSalesin

thousandAverageprice(2)

in

US$3%#Make4%1%5%123McLarenBMW30.0108.1277,562.4966,176.7294,778.216%10.59.4158.434%6%8%Sports

CarsrevenueUS$97.7bnin2022Tesla98.7456PorscheChevroletNissan7.77.35.467.094.155.0115,235.0677,782.3798,729.369%7FerrariFord5.46.0896,275.4312%894.43.576.660.756,924.1457,975.3211%ToyotaMazdaMcLarenBMWPorscheFerrariMazdaOthers102.891.830,317.34ChevroletNissanFordToyotaTesla23IN-DEPTH

ANALYSISBMWBMW

sold

over

1.2

million

cars

worldwide(1)

in

2022BMW:

overviewKeyFactsAboutBMWGroup:

BMWBMW,

aGerman

premium

carbrandfoundedin1916,

epitomizessportiness,

dynamism,

and

modern

design.Initiallyanaircraft

engineandrailvehicle

brake

producer,

BMW

entered

thecarmanufacturingrealm

in1929.

Offering

compact

(1series),

medium

(3series),

andlarge

coupés(8series),

along

with

popularX-model

SUVs,

BMW

caterstodiverse

preferences.Founded:1916Headquarters:

Munich,GermanyCEO:

HaraldKrügerSports

Cars:

8-Series,

I8,Z4Website:Embracing

thefuture,BMW

showcases

futuristic

electric

models

likei3andi8,alongsidearange

ofplug-inhybrids,notablytheBMW

7series

iPerformance.

Pioneering

autonomous

drivingsystems,

BMWaimsforfullautomation

by2021.

A

robust

investment

inconnectivityfacilitatesseamless

smartphone

integration,

exemplified

byserviceslikeParkNow

and

theglobally

embraced

car-sharing

platformDriveNow,

introduced

in2011.US$72.1bn-4.3%CAGR(2)

2017-2022in2022Revenue1.2mcars

sold

in2022-7.8%CAGR(2)

2017-2022Unitsales25(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

BMW

will

decline

with

a

CAGR(1)

of

0.3%

between

2015and

2028BMW:

revenueBMW's

passengercars

revenues

inbillionUS$0%(1)939088888586838677867685768475837481788072807275717262901091010989933223420152016201720182019202020212022202320242025202620272028OthermarketsSportsCars26

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023BMW’s

Sports

Carsmarket

is

a

Question

Mark

marketBMW:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.LargeCarsSmallCarsMediumCarsExecutiveCarsDogs–low

relative

market

shareinaslow

growing

market.0%SUVsLuxuryCars-5%SportsCarsCash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.-10%-15%-20%-25%DogsCash

Cows0%10%20%30%40%50%60%70%80%90%100%OthermarketsSportsCarsRelativemarket

share

in202227

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InChina,

Sports

Cars

of

BMW

are

104.6%

more

expensive

than

the

marketaverageBMW:

price

comparisonAverageSports

Cars

prices(1)

in2022+93%+105%123,765122,362+6%64,29359,80356,91553,530United

StatesEuropeMarket

averageChinaBMW28

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,

BMW

realized

14.5%

of

its

worldwide

revenue

in

the

Sports

Cars

marketBMW:

executive

summaryKeytakeawaysBMW

PassengerCars(1)

revenue

worldwide

in2022•

BMW

isthelargest

make

intheSportsCarsmarket

witha10.7%

revenue4%market

share.6%•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$10.5

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$72.1

billionin2022.15%15%•

IntheSportsCarsmarket,

BMW’s

revenue

is

expected

togrow

fromPassengerCarsrevenueUS$3.2

billion

to

US$9.5

billionbetween

2015

and2028.44%•

Compared

totheaverage

market

price

inthe

SportsCarsmarket,

BMWvehicles

are104.6%

more

expensive

inChina,which

isthemakes

biggestmarket.US$72.1bnin2022•

Thelargest

market,

SUVs,

accounted

for44.3%

ofBMW's

revenue

in2022.•

BMW’s

second

largest

market

was

theExecutive

Carsmarket.

Itaccountedfor16.0%

of

the

makes

revenue

in2022.16%SUVsExecutive

CarsLarge

CarsSportsCarsMedium

CarsOther29

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISTeslaTesla

sold

over

0.7

million

cars

worldwide(1)

in

2022Tesla:

overviewAboutTeslaKeyFactsGroup:

TeslaTesla

is

aU.S.-American

company

focusing

onsustainablecars,power

storesandphotovoltaicsystems

headquartered

inSilicon

Valley,

USA,which

wasfounded

in2003.

Thefounders’

aspiration

was

toshow

thatelectric

cars

canbetechnically

superior

togasoline-driven

cars.

Tesla

cars

are

exclusivelybattery-driven,

and

thebrandstands

fordynamic

and

efficient

cars.

Tesla’smission

is“toaccelerate

theworld’s

transition

tosustainableenergy”.

In2008,

Tesla

started

theproduction

oftheTesla

Roadster,

the

firstcarusinglithium-ion

cells.

Thiswas

followed

byahigher-class

model,

theModel

S,

andamedium-sized

SUV,theModel

X.Since2018,

Tesla

hasalsooffered

theModel

3,amid-range

sedan,which

isthebest-selling

Tesla

model.Founded:2003Headquarters:

PaloAlto,UnitedStatesCEO:

ElonMuskSports

Cars:

Model-S,

RoadsterWebsite:/Inthefuture,acrossover

vehicle

and

apickuptruckwill

alsobeapartof

thecompany's

line-up.

Inthe

field

ofautonomous

driving,Tesla

includesmanyassistancesystems

intheircars,suchastheAutopilot,which

isanadvanceddriver-assistance

system,

includingfeatures

suchaslaneguidance,adaptivecruise

control

and

automated

parking.

Theintroduction

of

afullyautonomous

carwas

plannedfortheendof

2019.US$41.8bn30.1%in2022CAGR(2)

2017-2022Revenue0.7mcars

sold

in202228.5%CAGR(2)

2017-2022Unitsales31(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Tesla

will

surge

with

a

CAGR(1)

of

14.0%

between

2015and

2028Tesla:

revenueTesla'spassengercars

revenues

inbillionUS$+14%(1)423333223221322131213020262420322118221915112428674411111011122910444432015201620172018201920202021Othermarkets2022202320242025202620272028SportsCars32

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Tesla’s

Sports

Carsmarket

is

a

Question

Mark

marketTesla:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.SportsCarsLargeCarsDogs–low

relative

market

shareinaslow

growing

market.0%SUVs-5%Cash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.-10%-15%-20%-25%Dogs0%Cash

Cows10%20%30%40%50%60%70%80%90%100%OthermarketsSportsCarsRelativemarket

share

in202233

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

Bubble

size

depicts

revenueMobility

MarketInsight

2023InEurope,

Sports

Cars

of

Tesla

are

82.2%

more

expensive

than

the

marketaverageTesla:

price

comparisonAverageSports

Cars

prices(1)

in2022+22%+82%+49%102,61195,51494,32584,28563,44052,414United

StatesEuropeMarket

averageChinaTesla34

Notes:Sources:(1)

Averageprice

is

avolume-weighted

average

price

ofbase

modelsMobility

MarketInsight

2023In2022,

Tesla

realized

22.4%

of

its

worldwide

revenue

in

the

Sports

CarsmarketTesla:

executive

summaryKeytakeawaysTeslaPassengerCars(1)

revenue

worldwide

in2022•

Tesla

is

thelargest

makeintheSportsCarsmarket

with

a9.6%

revenuemarket

share.•

Inthatmarket,

themake

realized

atotalrevenue

ofUS$9.4

billionworldwide,

while

itstotalmarket

revenue

amounted

toUS$41.8

billionin2022.22%•

IntheSportsCarsmarket,

Tesla’srevenue

isexpected

togrow

fromPassengerCars42%US$4.0

billion

to

US$11.6

billion

between

2015

and2028.revenue•

Compared

totheaverage

market

price

inthe

SportsCarsmarket,

Teslavehicles

are82.2%

more

expensive

inEurope,which

is

themakes

biggestmarket.US$41.8bnin2022•

Thelargest

market,

SUVs,

accounted

for41.6%

ofTesla's

revenue

in2022.•

Tesla’s

second

largest

market

was

theLargeCarsmarket.

Itaccounted

for36.0%

ofthemakes

revenue

in2022.36%SUVsLarge

CarsSportsCars35

Notes:Sources:(1)

DataonLuxury

Carsis

notavailable

forChina.

ForSUVs,model

grouping

is

basedonthe

U.S.

classification.Mobility

MarketInsight

2023IN-DEPTH

ANALYSISPorschePorsche

sold

over

0.2

million

cars

worldwide(1)

in

2022Porsche:

overviewAboutPorscheKeyFactsGroup:

Volkswagen

GroupPorsche

is

aGerman

premium

carmakewhich

standsforsportive,

luxury,andmodern

cars.

Thetraditionalproduct

portfolio

ofPorsche

consistedmostly

ofpremium

sports

carsand

cabriolets

suchastheBoxster,

Caymanor,

most

famously,the911.

In2002,

Porsche

presented

thePorscheCayenneas

theirfirstSUVintheirproduct

line,followed

bytheircurrentlybest-selling

car,the

Porsche

Macan,in2014.

Thefamous

Panamera

isanexecutive

carand

theonewith

thebest

engine

performance.Founded:1931Headquarters:

Stuttgart,

GermanyCEO:

Oliver

BlumeSports

Cars:

911,

918-Spyder,

Boxster/CaymanWebsite:/Being

futureorientated,

Porsche

already

offers

some

Panamera

andCayennemodels

asplug-in-hybrids.

In2019,

they

revealed

theirfirstfullyelectric

car,the

Taycan.By

2025,

Porsche

alsowantstooffer

the

Macan,Cayenne,Boxter

andPanamera

models

as

fullyelectric

cars.

Inthefieldofautonomous

driving,Porsche

already

includessystems

like

laneguardassistants,buttheyare

notplanning

tobeone

ofthefirstmanufacturerswith

completely

autonomous

vehicles.

Thecompany

alsooffers

PorscheConnect,asystem

enablingcustomers

toconnect

totheircar,forexampleviaapp,to

provide

themwith

information

aswell

asto

ensure

safetyonboard.US$16.7bn-2.8%CAGR(2)

2017-2022in2022Revenue0.2mcars

sold

in20220.0%CAGR(2)

2017-2022Unitsales37(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2)

CAGR:

Compound

Annual

GrowthRate/

average

growthrate

per

yearMobility

MarketInsight

2023Notes:Sources:Passenger

cars

sales

of

Porsche

will

surge

with

a

CAGR(1)

of

1.0%

between

2015and

2028Porsche:

revenuePorsche's

passengercars

revenues

inbillionUS$+1%(1)2311231123112211211120102011201119111991991910179169121111111110101099988720152016201720182019202020212022202320242025202620272028OthermarketsSportsCars38

Notes:Sources:(1)

CAGR:

Compound

Annual

GrowthRate/average

growthrate

per

yearMobility

MarketInsight

2023Porsche’s

Sports

Carsmarket

is

a

Question

Mark

marketPorsche:

growth-share

matrixWorldwide(1)

passengercarsgrowth

andmarket

sharecomparison(2)Growth-share

matrixMarket

growth

21/22Thechartgroupscarmarkets

byrelativemarket

shareandgrowth

rates.25%QuestionMarksStarsQuestionMarks

–low

relative

marketshareinafast-growing

market.20%15%10%5%Stars

–large

relative

market

shareinafast-growing

industry.SportsCarsLuxuryCarsDogs–low

relative

market

shareinaslow

growing

market.0%SUVs-5%Cash

Cows

–large

relative

market

shareinaslow

growing

industry.Themarketshere

are

the

most

“mature”andtheycontributegrowth

without

additionalinvestments.-10%-15%-20%-25%DogsCash

Cows0%10%20%30%40%50%60%70%80%90%100%OthermarketsSportsCarsRelativemarket

share

in202239

Notes:Sources:(1)

Worldwide

includes

all

countries

that

are

coveredby

the

Mobility

MarketInsight

(2