亚太地区电子商务市场前景及投资研究报告-培训课件外文版2024.4

DIGITAL

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TRENDSE-commerceintheAsia-PacificregionCHAPTER

01OverviewRevenueofe-commerceworldwidein2022,bycountry(inbillionU.S.dollars)Globalrevenueofthee-commercemarket2022,bycountryRevenueinbillionU.S.dollars400

50001002003006007008009001,000ChinaUnitedStatesJapan885.94789.01125.49123.04UnitedKingdomGermany96.4SouthKoreaFrance73.7866.66India50.5847.1835.77CanadaIndonesia4Description:Fromtheselectedregions,therankingbyrevenueintheE-commercemarketisleadbyChinawith885.94billionU.S.dollarsandisfollowedbytheUnitedStates(789.01billionU.S.dollars).Incontrast,therankingistrailedbyIndonesiawith35.77billionU.S.dollars,recordingadifferenceof850.17billionU.S.dollarstoChina.ReadmoreNote(s):Worldwide;Jan1sttoDec31st2022Source(s):DigitalMarketInsightsCountrieswiththehighestpercentageofretailsalestakingplaceonlinein2023Countrieswiththehighestshareofretailsalestakingplaceonline2023Shareoftotalretailsales20%

25%0%5%10%15%30%35%40%45%50%ChinaIndonesiaUnitedKingdomSouthKoreaUnitedStatesMexico47%31.9%30.6%30%15.8%14.2%14%SingaporeJapan13.7%13.2%RussiaCanada11.7%5Description:Withnearlyhalfofitsretailsalesconductedovertheinternet,Chinaisforecasttobetheworld'smostpenetratede-commercemarketin2023.IndonesiaandtheUKfollow,withroughly32percentand30.6percent,respectively,ofretailsalesexpectedtotakeplaceonline.ReadmoreNote(s):Worldwide;December2023;forecastSource(s):eMarketer;InsiderIntelligenceE-commerceshareoftotalretailintheAsia-Pacificregionin2022,bycountryorterritoryE-commerceshareoftotalretailAPAC2022,bycountryorterritoryE-commerceshare15%0%5%10%20%25%30%35%ChinaSouthKoreaJapan33%25%16%15%AustraliaSingaporeNewZealandThailandHongKongIndonesiaTaiwan14%12%11%11%10%9%Vietnam8%India6%PhilippinesMalaysia5%1%6Description:ChinaappearedtobethemostenthusiasticAsia-Pacificcountryintermsofe-commerceadoption,with33percentofitstotalretailsalesowingtoe-commercein2022.Contrastingly,e-commerceaccountedforjustonepercentofthetotalretailsalesintheMalaysiaduringthesameyear.ReadmoreNote(s):APAC;2022Source(s):PPRONumberofusersofe-commerceinAsiafrom2019to2028(inbillions)Numberofusersofe-commerceinAsia2019-20281.41.191.21.00.80.60.40.20.01.121.040.960.880.80.710.620.530.4420192020202120222023202420252026202720287Description:ThenumberofusersintheE-commercemarketinAsiawasforecasttocontinuouslyincreasebetween2023and2028byintotal0.4billionusers(+50percent).Aftertheninthconsecutiveincreasingyear,theindicatorisestimatedtoreach1.19billionusersandthereforeanewpeakin2028.Notably,thenumberofusersoftheE-commercemarketwascontinuouslyincreasingoverthepastyears.

ReadmoreNote(s):Asia;2019to2028Source(s):DigitalMarketInsightsMarketcapofleadinglargecape-commercecompaniesworldwideasofJune2023(inbillionU.S.dollars)Leadinglargecape-commercecompaniesworldwide2023,bymarketcapMarketcapinbillionU.S.dollars600

80002004001,0001,2001,4001,600Amazon(UnitedStates)Mean1,337.5262.9213.6Alibaba(China)Prosus*(Netherlands)Pinduoduo(China)Median101.191.991.9JD.com(China)53.523.918.7eBay(UnitedStates)Pinterest(UnitedStates)8Description:WithamarketcapofoveronetrillionU.S.dollars,Amazonranksfirstamongtheleadinglargecape-commercecompaniesworldwide.AccordingtoJune2023data,thee-commercegiantranksaheadofAlibaba,Prosus,andPinduoduo.Duringthemeasuredperiod,Alibaba'smarketcapamountedtonearly214billionU.S.dollars.ReadmoreNote(s):Worldwide;June30,2023;*Prosusincludes:OLX,PayU,iFood,DeliveryHero,Swiggy,Tencent,Mail.ruandothersmallere-commercecompanies.Figureshavebeenrounded.

ReadmoreSource(s):GPBullhound;S&PCapitalIQAverageonlinespendintheAsia-Pacificregionfrom2017to2022(inU.S.dollars)AverageonlinespendAPAC2017-20222,5002,0001,5002,1811,794.259841,0005000908739201720192020202120229Description:ConsumershaveclearlydemonstratedenthusiasmfortheAsia-Pacificregion`sdigitalrevolution,rackingupanaverageonlinespendofalmost2.2thousandU.S.dollarsin2020.However,thee-commercespendingpercapitaconsiderablydecreasedin2022,to739U.S.dollars.ReadmoreNote(s):APAC;2017to2022Source(s):PPROCHAPTER

02MarketsizeE-commercesalesasashareoftotalcommerceintheAsia-Pacificregionin2022withaforecastfor2026,bycountryorterritoryE-commercesalesasashareoftotalcommerceAPAC2022-2026,bycountryShareoftotalcommercesales2026202215%0%5%10%20%25%30%25%ThailandSouthKoreaTaiwanHongKongChinaNewZelandSingaporeVietnamJapan21%20%17%19%15%13%11%11%10%10%10%10%12%12%10%10%9%9%8%8%AustraliaIndonesiaMalaysiaIndia6%6%6%6%4%4%6%Philippines11Description:In2022,e-commercesalestookup21percentofthetotalcommerceinThailand,anditwasprojectedtoreachaquarterofthetotalcommerceby2026.Incomparison,e-commercesalesamountedtofourpercentofthetotalcommercesalesinthePhilippinesin2022.ReadmoreNote(s):Asia,APAC;2022Source(s):WorldpayRetaile-commercesalescompoundannualgrowthrate(CAGR)from2023to2027,bycountryE-commerceretailsalesCAGR2023-2027,bycountryCompoundannualgrowthrate6%

8%0%2%4%10%12%14%16%IndiaBrazilArgentinaTurkey14.11%14.07%13.63%13.57%MexicoRussia12.93%12.78%ChinaSouthAfricaItalyUnitedStatesGlobal12.17%11.89%11.59%11.22%11.16%CanadaIndonesia10.55%10.41%12Description:Accordingtorecentindustrycalculations,Indiawillrankfirstamong20countriesworldwideinretaile-commercedevelopmentbetween2023and2027,withacompoundannualgrowthrateof14.1percent.TheIndiane-commercemarketiscurrentlyvaluedat63.17billionU.S.dollars.ArgentinaandBrazilarealsoamongthefastest-growinge-commercemarketsglobally,withaCAGRofover13.6percent.Theglobalretaile-commerceCAGRwasestimatedat11.16percentduringthe[...]

ReadmoreNote(s):WorldwideSource(s):DigitalMarketInsightsShareofonlinespendingintheAsia-Pacificregionin2023,byselectedcountryShareofonlinespendingAPAC2023,bycountryShareofonlinespending30%0%10%20%40%50%60%70%ChinaIndia64%64%ThailandAustraliaJapan59%53%49%13Description:Accordingtoa2023surveyamongconsumersintheAsia-Pacificregion,64percentoftheconsumerspendinginChinawasonline.Incomparison,shareofonlinespendinginJapanwas49percentin2023.

ReadmoreNote(s):Asia,APAC;April6toApril20,2023;shopperswhoshoponlineatleastonceamonthSource(s):WundermanThompsonCommerceInterneteconomysizeinSoutheastAsiafrom2015to2023,withaforecastfor2025(inbillionU.S.dollars)InterneteconomysizeSEA2015-2025350300250200295218195161150116102100500723220152018201920202021202220232025*14/statistics/958419/southeast-asia-internet-economy-market-sizeIn2023,theinterneteconomysizeacrossSoutheastAsiawasvaluedatapproximately218billionU.S.dollars.Thiswasforecastedtoincreaseby2025,inwhichtheinterneteconomyinSoutheastAsiawasexpectedtoreach295billionU.S.dollars.

ReadmoreNote(s):Asia;2015to2023;*Forecast.Theinterneteconomyincludesridehailing,onlinemedia,onlinetravelande-commercemarkets.ReadmoreSource(s):Bain&Company;Google;TemasekHoldingsE-commercemarketvolumeinSoutheastAsiafrom2021to2022,withforecastsfrom2023to2030,bycountry(inbillionU.S.dollars)E-commercemarketvolumeSEA2021-2030,bycountry202120222023*2025*2030**180160140120100801608262606060586048403024242521

20

2215

1615

16161520111213

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13108880IndonesiaVietnamThailandPhilippinesMalaysiaSingapore15Description:By2030,theIndonesiane-commercemarketwaspredictedtogeneratearound160billionU.S.dollarsinonlineretailsales,increasingfrom58billionU.S.dollarsin2022.By2030,Indonesiawasforecastedtoaccountforover42percentoftheSoutheastAsiane-commercemarketlikelyduetoagrowingmiddleclassandtheincreasingaccesstotheinternet.OtheremergingmarketsincludeMalaysia,thePhilippines,ThailandandVietnam.ReadmoreNote(s):Asia;2021to2023;excludingonlinemedia,travel,transportandfoodsales;*Forecast.**Forecastrepresentsarange.

ReadmoreSource(s):Bain&Company;Google;TemasekHoldingsGrossmerchandisevalue(GMV)offooddeliverymarketinSoutheastAsiafrom2018to2022(inbillionU.S.dollars)FooddeliverymarketGMVSEA2018-2022181616.315.51411.91210864.242.2202018201920202021202216Description:ThefooddeliveryindustryinSoutheastAsiaamountedtoapproximately16.3billionU.S.dollarsin2022.TheSoutheastAsianfooddeliverymarkethasseenmassivegrowthcomparedto2018,whenitwasvaluedat2.2billionU.S.dollars.

ReadmoreNote(s):Asia,APAC;2018to2022Source(s):MomentumWorks;TechinAsiaCHAPTER

03SegmentsOnlinetravelmarketsizeintheAsia-Pacificregionin2023,bycountry(inbillionU.S.dollars)OnlinetravelmarketscaleAPAC2023,bycountryGrossmerchandisevalueinbillionU.S.dollars012345678SingaporeIndonesiaVietnam7655ThailandMalaysiaPhilippines4318Description:In2023,theonlinetravelmarketsizeinSingaporewasthehighestinselectedSoutheastAsiancountries,ofwhichthegrossmerchandisevalue(GMV)reachedsevenbillionU.S.dollars.Comparatively,forthesameyear,thePhilippineshadanonlinetravelmarketsizevalueofthreebillionU.S.dollars.ReadmoreNote(s):APAC;2023;marketsizebygrossmerchandisevalue(GMV)Source(s):Bain&Company;Google;TemasekHoldingsShareofconsumersorderingfoodfromfooddeliveryappsinAsiaasofApril2023,bycountryorterritoryandfrequencyDeliveryfoodappusageAsia2023,bycountryandfrequencySeveraltimes

a

dayOnce

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day14%4%3-6

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aChina9%2%HongKongIndonesiaIndia6%5%11%0%8%Japan0%SouthKoreaMalaysiaPhilippinesSingaporeThailandTaiwan2%2%4%5%7%5%3%3%10%3%10%4%Vietnam9%9%19Description:AccordingtoasurveyfromRakutenInsightconductedinAsiainApril2023,11percentofconsumersinIndiaorderedfoodseveraltimesperdayfromfooddeliveryapps.Incontrast,onepercentofthesurveyedcustomersinJapanorderedfoodonceortwiceaweek,showingarelativelyseldomuseoffooddeliveryappsinthecountryasofApril2023.ReadmoreNote(s):Asia;April13to30,2023;137,460respondents;16yearsandolderSource(s):RakutenInsightProjecteddistributionofshoppertainmentgrossmarketvalue(GMV)intheAsia-Pacificregionin2025,byselectedcountryDistributionofshoppertainmentGMVAPAC2025,bycountry30%26%25%22%22%20%15%10%5%12%11%8%0%IndonesiaJapanSouthKoreaThailandAustraliaVietnam20Description:Asof2025,Indonesiawasforecasttoaccountfor26percentofthegrossmarketvalue(GMV)intheshoppertainmentindustryintheAsia-Pacificregion.Incontrast,VietnamwasforecasttomakeupeightpercentoftheGMVintheshoppertainmentindustryintheregionby2025.ReadmoreNote(s):Asia,APAC;August2022Source(s):BCG;eMarketer;KnightFrank;CHAPTER

04InfrastructureShareofe-commercepaymentmethodsintheAsia-Pacificregionin2022Shareofe-commercepaymentmethodsAPAC2022Shareofpaymentmethods0%10%20%30%40%50%60%70%80%DigitalwalletCreditcard69%11%Debitcard7%Account-to-account(A2A)BuynowpaylaterCashondeliveryOther5%4%3%1%22Description:In2022,digitalwalletaccountedforthelargestshareofe-commercepaymentmethodsintheAsia-Pacificregionwith69percent.For2026,thesharewaspredictedtoevenincreasetoashareof73percent.

ReadmoreNote(s):Asia,APAC;2022Source(s):WorldpayForecastedshareofe-commercepaymentmethodsintheAsia-Pacificregionin2026Forecastedshareofe-commercepaymentmethodsAPAC2026Shareofpaymentmethods30%

40%0%10%20%50%60%70%80%DigitalwalletCreditcard73%10%Account-to-account(A2A)Debitcard6%5%BuynowpaylaterCashondeliveryOther4%1%1%23Description:Itwasforecastedthatin2026,digitalormobilewalletwouldmakeup73percentofe-commercepaymentsthroughouttheAsia-Pacificregion.Thiswasanincreasefrom2022,inwhichdigitalwalletaccountedfor69percentofthee-commercepaymentsintheAsia-Pacificregion.ReadmoreNote(s):Asia,APAC;2022Source(s):WorldpayTotalpaymentsrevenueinAsia-Pacific(APAC)from2014to2022,bycustomersegmentandproductdelivered(inbillionU.S.dollars)AnnualcommercialandconsumerpaymentsinAsia-Pacific2014-2022,byproducttypeCommercial:NetinterestincomeoncurrentaccountsandoverdraftsCommercial:Feerevenuesondomesticpaymenttransactionsandaccountmaintenance(excludingcreditcards)Commercial:Cross-borderpaymentservices(B2B,B2C)anddocumentarytradefinanceCommercial:CreditcardsConsumer:NetinterestincomeoncurrentaccountsandoverdraftsConsumer:CreditcardsConsumer:Feerevenuesondomesticpaymenttransactionsandaccountmaintenance(excludingcreditcards)Consumer:RemittanceservicesandC2Bcross-borderpaymentservices800700600500400300200100024Description:Consumer-basedcreditcardtransactionswereworthabout20percentofAsia-Pacific'stotalpaymentsrevenuein2022,havingdeclinedsince2021.Thesourcecomparestheregiontotheworldoverall:Commercialmadeup53percentofglobalpaymentsrevenue,comparedto47percentforconsumerpaymentsinthesameyear.ThisdistributionwasdifferentinAsia-Pacific,withcommercial-drivenpaymentsmakingup60percentofoverallrevenue,whereascommercialpayments[...]

ReadmoreNote(s):APAC;September2023;Allfiguresprovidedareestimates,havebeentakenfromdifferentreports,andwerecalculatedbyStastista.Source(s):McKinsey&CompanyLeadingfooddeliveryservicesinSoutheastAsiain2022,bygrossmerchandisevalue(inbillionU.S.dollars)LeadingfooddeliveryservicesSEA2022,byGMVGMVinbillionU.S.dollars012345678910GrabFoodpandagojek8.83.12LINEMANShopeeFoodDeliverooRobinhoodBaemin0.90.90.30.20.125Description:Thegrossmerchandisevalue(GMV)offooddeliveryserviceGrabamountedto8.8billionU.S.dollarsinSoutheastAsiain2022.AnothermajorplayerintheSoutheastAsianfooddeliverymarketwasFoodpanda,withaGMVof3.1billionU.S.dollarsin2022.ReadmoreNote(s):Asia,APAC;2022Source(s):MomentumWorks;TechinAsiaMostusedfooddeliveryappsinAsiaasofApril2023,bycountryorterritoryMostusedfooddeliveryappsAsia2023,bycountryMost

usedMeituanWaimai93%FoodPanda72%GoFood75%Second

mostusedEle.me74%Third

mostusedKoubei4%ChinaHongKongIndonesiaIndiaDeliveroo50%GrabFood57%Swiggy74%Fooddeliveryapps18%ShopeeFood28%Zomato80%Dunzo4%JapanUberEatsJapan50%Baemin80%Demae-can47%Yogiyo42%Fastfooddeliveryapps24%Coupangeats12%Fastfooddeliveryapps5%Fastfooddeliveryapps17%Deliveroo9%SouthKoreaMalaysiaPhilippinesSingaporeTaiwanGrabFood79%FoodPanda70%GrabFood84%FoodPanda80%GrabFood56%GrabFood66%FoodPanda77%GrabFood62%FoodPanda54%UberEats71%LINEMAN53%Baemin23%Fastfooddeliveryapps5%FoodPanda19%ThailandVietnamNow22%26Description:AccordingtoasurveyfromRakutenInsightconductedinAsiainApril2023,MeituanWaimaiwasthemostusedfooddeliveryappinChina,with93percentoftherespondentsselectingtheapp.GrabFoodandFoodPandawerethemostusedfooddeliveryappsinSoutheastAsiaasofApril2023.ReadmoreNote(s):Asia,APAC;April13to30,2023;118,327respondents;16yearsandolderSource(s):RakutenInsightCHAPTER

05Alternativee-commerceShareofsocialcommerceshoppersintheAsia-Pacificregionin2023,byselectedcountryShareofsocialcommerceshoppersAPAC2023,bycountry100%91%90%88%90%80%70%60%50%40%30%20%10%0%55%28%ThailandChinaIndiaAustraliaJapan28/statistics/1333309/apac-share-of-social-commerce-shoppers-by-countryAccordingtoa2023surveyamongonlineshoppersintheAsia-Pacificregion,91percentoftherespondentsinThailandhaveshoppedonsocialmedia.Incomparison,28percentoftherespondentsinJapanshoppedonsocialmediaplatformsasof2022.ReadmoreNote(s):Asia,APAC;April6toApril20,2023;shopperswhoshoponlineatleastonceamonthSource(s):WundermanThompsonCommerceShareoflivestreamcommerceshoppersintheAsia-Pacificregionin2023,byselectedcountryShareoflivestreamcommerceshoppersAPAC2023,bycountry90%81%80%75%73%70%60%50%40%30%20%10%0%31%15%ChinaIndiaThailandAustraliaJapan29Description:Accordingtoa2023surveyamongonlineshoppersintheAsia-Pacificregion,81percentoftherespondentsinChinahavepurchasedproductsusinglivestreamcommerce.Incomparison,15percentoftherespondentsinJapanusedlivestreamcommerceasof2023.ReadmoreNote(s):Asia,APAC;April6toApril20,2023;shopperswhoshoponlineatleastonceamonthSource(s):WundermanThompsonCommerceMobilecommercesalesasashareofe-commerceintheAsia-Pacificregionin2022withaforecastfor2026,bycountryorterritoryMobilecommercesalesasashareofe-commerceAPAC2022-2026,bycountryShareofe-commercesales202640%20220%10%20%30%50%60%70%80%90%77%SouthKoreaChina74%76%71%70%IndonesiaMalaysiaVietnamPhilippinesThailandHongKongIndiaAustraliaSingaporeTaiwan65%65%65%69%68%67%64%63%62%69%69%65%65%61%60%60%58%56%67%65%65%NewZelandJapan43%39%30Description:In2022,mobilecommercesalesamountedtooverhalfofthetotale-commerceinallincludedAsia-Pacificcountries,exceptforJapan,whereitwas39percent.Mobilecommercesaleswerepredictedtoreach77percentofe-commercesalesinSouthKoreaby2026.ReadmoreNote(s):Asia,APAC;2022Source(s):WorldpayCHAPTER

06Crossbordere-commerceShareofcross-bordersalesintotale-commercesalesinAsiain2022,byselectedcountryShareofcross-bordersalesintotale-commercesalesAsia2022,bycountry70%60%60%50%40%30%20%10%0%47%44%37%30%25%10%SingaporeSouthKoreaMalaysiaVietnamThailandIndonesiaJapan32Description:In2022,Singapore'scross-bordersalesaccountedfor60percentofthetotale-commercesalesinAsia.Incomparison,tenpercentofthetotale-commercesalesinAsiawereattributetoJapan'scross-bordersalesin2022..

ReadmoreNote(s):Asia;2022;inboudsalesSource(s):IDCValueofcross-bordersalesinAsiain2022,byselectedcountry(inbillionU.S.dollars)Valueofcross-bordersalesAsia2022,bycountry4035.83530252014.713.8151055.75.34.84.80SouthKoreaJapanIndonesiaThailandMalaysiaVietnamSingapore33Description:In2022,SouthKoreahadthehighestvalueofcross-bordersalesinAsia,with35.8billionU.S.dollars.ThiswasfollowedbyJapan,withnearly15billionU.S.dollarsofcross-bordersalesintheregionin2022.

ReadmoreNote(s):Asia;2022;inboudsalesSource(s):IDCTotalcross-borderpaymentsrevenue-B2B,B2C,C2B,remittances-inAsia-Pacific(APAC)from2014to2022(inbillionU.S.dollars)AnnualB2B,B2C,C2Bcross-borderandremittancesrevenueinAsia-Pacific2014-2022Cross-borderpaymentservices(B2B,B2C)anddocumentarytradefinance7.75C2CremittanceservicesandC2Bcross-borderpaymentservices1401201008002026.7326.41177166428.351247.25586096.2408070.471.28201956.72002014201520162017201820202021202234Description:Commercial-basedcross-borderpaymentsinAsia-Pacificoutpacedtheconsumertransactionsbetween2021and2022.Asia-Pacifichasthehighestvalueofcross-borderpaymentsintotal,althoughꢀtheUnitedStates-Mexicocorridoristhebiggestoverall.Thesourceaddsthatthehighestglobalgrowthafter2022isexpectedinC2Bcross-border,duetoincreasingonlineshoppingandinternationaltravel.Consumercategories,itcontinues,alsohavehighermarginswhencomparedtoB2B.

ReadmoreNote(s):APAC;September2023;Allfiguresprovidedareestimates,andhavebeentakenfromdifferentreportsSource(s):McKinsey&Company(McKinseyGlobalPaymentsMap)CHAPTER

07ShoppingbehaviorShareofinternetuserswhomadeweeklyonlinepurchasesintheAsia-Pacificregionin2022,bycountryorterritoryShareofinternetuserswhomadeweeklyonlinepurchasesAPAC2022,bycountryShareofinternetusers0%10%20%30%40%50%60%70%80%ThailandSouthKoreaIndonesiaIndia66.8%65.6%62.6%62.3%61.9%61.3%61%ChinaMalaysiaSingaporePhilippinesVietnam61%60.7%Taiwan60.3%AustraliaHongKongNewZealandJapan53.4%50%49.3%41.6%36Description:In2022,66.8percentofinternetusersinThailandmadeanonlinepurchaseeachweek.Incontrast,theshareofinternetuserswhomadeweeklypurchasesinJapanwas41.6percentin2022.

ReadmoreNote(s):Asia,APAC;Q32022;16-64years;internetusersSource(s):DataReportal;Meltwater;WeAreSocialShareofinternetuserswhomadeweeklyonlinegrocerypurchasesintheAsia-Pacificregionin2022,bycountryorterritoryInternetuserswhomadeweeklyonlinegrocerypurchasesAPAC2022,bycountryShareofinternetusers0%5%10%15%20%25%30%35%40%45%50%ThailandSouthKoreaIndonesiaIndia45.2%45.2%38.1%35%China30.5%29.3%29%28.7%TaiwanSingaporeMalaysiaVietnam27%AustraliaHongKongPhilippinesNewZealandJapan24%23.8%23.1%19.2%13.7%37Description:In2022,45.2percentofinternetusersinThailandmadeanonlinegrocerypurchaseeachweek.Incontrast,theshareofinternetuserswhomadeweeklyonlinegrocerypurchasesinJapanwas13.7percentin2022.

ReadmoreNote(s):Asia,APAC;Q32022;16-64years;internetusersSource(s):DataReportal;Meltwater;WeAreSocialShareofinternetuserswhomadeweeklymobilecommercepurchasesintheAsia-Pacificregionin2022,bycountryorterritoryShareofinternetuserswhomadeweeklym-commercepurchasesAPAC2022,bycountryShareofinternetusers0%5%10%15%20%25%30%35%40%45%50%SouthKoreaMalaysiaTaiwan44.3%37.7%37.7%37.5%PhilippinesIndonesiaSingaporeVietnamThailandChina36.8%35.3%34.4%31.8%30.9%