中国社交网络行业市场前景及投资研究报告-培训课件外文版2024.4微信钉钉飞书

INDUSTRIES

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MARKETSSocialmediainChinaCHAPTER

01KeyfiguresNumberofsocialmediausersworldwidefrom2017to2027(inbillions)Numberofglobalsocialnetworkusers2017-202775.8565432105.645.425.174.894.594.263.93.513.12.732017201820192020202120222023*2024*2025*2026*2027*4Description:Socialmediausageisoneofthemostpopularonlineactivities.In2022,over4.59billionpeoplewereusingsocialmediaworldwide,anumberprojectedtoincreasetoalmostsixbillionin2027.

ReadmoreNote(s):Worldwide;2017to2022;*ForecastInternetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonthReadmoreSource(s):Numberofsocialnetworkusersinselectedcountriesin2022and2027(inmillions)Socialnetworkusersinselectedcountriesin2022and2027Socialnetworkusersinmillions2027*600202202004008001,0001,2001,4001,212.381,177.5ChinaIndiaUnitedStatesIndonesiaBrazil1,021.96755.47327.22302.25261.7217.53188.35165.45126.37RussiaJapanMexicoPhilippinesVietnam115.05113.03101.98122.0798.2192.6884.0781.6372.2976.58TurkeyUnitedKingdom67.1165.2361.675Description:Accordingtorecentprojections,thenumberofsocialmediausersinChinareached1.02billionin2022,andisexpectedtoreach1.21billionby2027.India,rankingsecondintermsofusernumbers,reached755millionsocialmediausersin2022,andisestimatedtoreach1.17billionby2027.Overall,theUnitedStateshasthethirdlargestsocialnetworkaudience,followedbyIndonesiaandBrazil.ReadmoreNote(s):Worldwide;2022;internetuserswhouseasocialnetworksiteatleastonceamonth;*ForecastChinadataexcludesHongKongInternetuserswhouseasocialnetworksiteviaanydeviceatleastoncepermonth.

ReadmoreSource(s):NumberofsocialmediausersinChinafrom2018to2022withforecastsuntil2027(inmillions)NumberofsocialmediausersinChina2018-20271,4001,2001,0001,205.061,175.821,142.721,105.31,062.991,015.14961.02901.3828.48758.878006004002000201820192020202120222023*2024*2025*2026*2027*6Description:In2022,therewerearound1.02billionsocialmediausersinChina.DespiteFacebook,YouTube,andTwitterbeingblockedinthecountry,localsocialnetworkingsitessuchasWeChatandWeibohavebeenattractingmillionsofusers,makingChinatheworld`sbiggestsocialmediamarket.ReadmoreNote(s):China;2018to2022;excludingHongKong;*Forecast.ReadmoreSource(s):PenetrationrateofsocialmediainChinafrom2020to2023PenetrationrateofsocialmediainChina2020-202380%74.2%72%68%70%60%50%40%30%20%10%0%64.8%20202021202220237Description:In2023,thesocialmediapenetrationrateofChinafiguredat74percent,approximately1.06billionactiveusers.Onaverage,eachinternetusershadabout6.5socialmediaaccountsinChina.WeChatisoneofthemostpopularmobilemessengerappsworldwide.Theappachievedover1.1billionactiveuserssince2018andthefigurehasbeenincreasingsteadily.ReadmoreNote(s):China;2020to2023Source(s):CNNIC;DataReportal;Kepios;Meltwater;UnitedNations;Varioussources(Companyannouncementsandearningreports;OCDH;Socialmediaplatforms’self-serviceadvertisingtools;BetaResearchCenter);WeAreSocialSocialmediaadvertisingrevenueinChinafrom2012to2020withaforecastuntil2023(inbillionyuan)SocialmediaadrevenueinChina2012-202314012010080125109937965.076050.96201835.14023.9620014.6720157.964.73.1620122013201420162017201920202021*2022*2023*8Description:In2023,thesocialmediaadrevenueinChinawasexpectedtoreach125billionyuan,upfrom109billionyuaninthepreviousyear.Chineseconsumershaveshownmoreacceptanceofonlineadsandingeneral,notagainstthepurchaserecommendationsonsocialmediaplatforms.ReadmoreNote(s):China;2012to2020;incl.socialnetworkingsitesandmobilesocialnetworkingapps;*Estimate.Oneyuanequalsapproximately0.15U.S.dollarsand0.13euros(asofOctober2021).

ReadmoreSource(s):iResearchMonthlyusageofmajorsocialmediaplatformsinChinaasof3rdquarter2023MostpopularsocialmediainChinaQ32023Shareofinternetusers0%10%20%30%40%50%60%70%80%90%100%WeChatDouyin87.3%78.4%QQ59.8%58.8%BaiduTiebaXiaohongshuWeibo51.2%46.8%KuaishouQZone47.6%28.1%Meipai16.2%DouyinHuoshan18.6%9Description:AccordingtoasurveyondigitalusageinChina,around87.3percentofrespondentshadusedWeChatasofthethirdquarterof2023.TheshortvideoappDouyin,thesocialcommercesiteXiaohongshu,andtheTwitter-likesiteWeibo,wereamongthemostpopularsocialmediaplatformsinChina.ReadmoreNote(s):China;asofQ32023;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialCHAPTER

02UsageAveragedailytimeconsumingandinteractingwithmediaamonginternetusersinChinaasof3rdquarter2023,bytype(inminutes)DailytimespentwithmediainChinaQ32023,bytypeAveragetimespentinminutes050100150200250300350UsingtheinternetWatchingtelevision(broadcastandstreaming)#WatchingTVcontentstreamedovertheinternetReadingpressmedia(onlineandphysicalprint)Usingsocialmedia33315684116116ListeningtomusicstreamingservicesPlayinggamesonagameconsoleListeningtopodcasts68554646Listeningtobroadcastradio11Description:Asofthethirdquarterof2023,Chineseinternetusersspentonaveragefivehoursand33minutesperdayusingtheinternet,sevenminutesmorecomparedtothesurveyresultsayearago.Dailymusicstreamingconsumptiondecreasedtoonehourandeightminutesofdailytimeonaverage.ReadmoreNote(s):China;Q32023;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialLeadingreasonsforusingsocialmediaservicesinChinaasof3rdquarter2023PrimaryreasonsforusingsocialmediainChina2023Shareofinternetusers10%

15%0%5%20%25%30%35%40%45%KeepingintouchwithfriendsandfamilyFillingsparetime41.7%33.6%Seeingwhat'sbeingtalkedaboutReadingnewsstories28%25.2%24.5%FindingcontentFindingproductstopurchaseSharinganddiscussingopinionsWatchinglivestreams24.2%24.1%23.3%22.2%21.6%20.8%20.6%19.1%17.8%17.2%SeeinngcontentfromyourfavoritebrandsWork-relatednetworkingorresearchMakingnewcontactsFindinginspirationforthingstodoandbuyWatchingorfollowingsportsPostingaboutyourlifeFollowingcelebratiesandinfluencers12Description:Asofthethirdquarterof2023,thenumberofsocialmediausersinChinaamountedtoaround1.06billion,accountingfor74percentofthecountry'stotalpopulation.Keepingintouchwithacquaintanceswastheprimaryreasonforusingsocialmediaplatforms,with41.7percentofsurveyedinternetusersinChinasayingso.ReadmoreNote(s):China;Q32023;16to64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialShareofinternetusersfollowingsocialmediainChinaasof3rdquarter2023,bysocialmediaaccounttypeSocialmediafollowingrateinChina2023,byaccounttypeShareofsurveyedinternetusers5%

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15%0%20%25%30%35%40%Friends,family,andpeopleyouknowWork-relatedcontacts36.3%23.3%Actors,comedians,andperformersRestaurants,chefs,andfoodpersonalitiesTVshows/channels23.2%23.1%22.4%Work-relatedcompanies20.1%Companies&brandsyoupurchasefromEntertainment,memes,andparodyaccountsBands,singers,andmusicians18.8%18.4%18.3%Companies&brandsyouareconsideringpurchasingGamingexperts/studios17.8%14.5%Influencers/otherexpertsEventsyouareattending14.2%14%Journalists/newscompaniesFitnessexperts/organizations13.9%13.6%13Description:Accordingtoa2023surveyonthedigitalusageamongChineseinternetusers,about36percentofrespondentsreportedtofollowthesocialmediaaccountsoftheirfriends,family,andotheracquaintances.Tencent'sWeChatandByteDance'sDouyinwerethemostbelovedsocialmediaplatformsinthesurvey.ReadmoreNote(s):China;Q32023;16-64yearsSource(s):DataReportal;GWI;WeAreSocialShareofinternetusersusingsocialmediaforbrandandproductresearchinChinaasof3rdquarter2023,byplatformtypeSocialmediausageforbrandresearchinChina2023,byplatformtypeShareofsurveyedinternetusers0%10%20%30%40%50%60%70%80%90%AnykindofsocialmediaplatformSocialnetworks78.2%36.9%Micro-blogs21.2%20.3%17.9%17%14.6%MessagingandlivechatservicesQuestionandanswersitesForumsandmessageboardsVlogsOnlinePinboards9.3%14Description:Accordingtoa2023surveyonthedigitalusageamongChineseinternetusers,around78percentofrespondentsreportedtousesocialmediatofindinformationaboutbrandsandproducts.Tencent'sWeChatandByteDance'sDouyinwerethemostbelovedsocialmediaplatformsinthesurvey.ReadmoreNote(s):China;Q32023;16-64yearsSource(s):DataReportal;GWI;Meltwater;WeAreSocialFrequencyofpurchasinganitemafterviewinganadonsocialmediaplatformsinChinaasofJuly2023InfluenceofsocialmediaadsinpurchasesinChina202340%37%37%35%30%25%20%15%10%5%22%4%0%Ioftenpurchaseanitemafterviewing

Isometimespurchaseanitemafter

Irarelypurchaseanitemafterviewing

Ineverpurchaseanitemafterviewinganadonsocialmedia(e.g.morethan

viewinganadonsocialmedia(e.g.

anadonsocialmedia(e.g.1-3timesinanadonsocialmedia6timesinthelast12months)between3-6timesinthelast12months)thelast12months)15/statistics/1405928/china-social-media-ads-purchase-influenceA2023surveyconductedbyRakutenInsightrevealedthatadvertisementsonsocialmediaplatformshadasignificantimpactonpurchasedecisionsinChina.Onlyfourpercentofrespondentshadnotpurchasedanitemafterseeingsocialmediaads.ReadmoreNote(s):China;July13toJuly31,2023;8,313respondents;16yearsandolderSource(s):RakutenInsightReasonsforclickingonadvertisementsonsocialmediaplatformsinChinaasofJuly2023ReasonsforclickingonsocialmediaadsChina2023Shareofrespondents10%

20%0%30%40%50%60%70%ThecontentisentertainingThecontentisrelevanttome64%46%AcelebrityorinfluencerisadvertisingtheproductThecontentispurpose-drivenorhasasocialmessageFindinggiftinspiration46%42%23%IamcuriousbutnotlookingtopurchaseIneverclickonads22%2%16Description:InternetusersinChinaweremorelikelytoclickonsocialmediaadsthatareentertaining,asconfirmedbyovertwo-thirdsofrespondentsinasurveyconductedbyRakutenInsightinChinainJuly2023.Oneinfiverespondentsinteractedwithadvertisementsonsocialmediaplatformsoutofpurecuriosity.ReadmoreNote(s):China;July13toJuly31,2023;8,312respondents;16yearsandolder;amongthosewhoareinterestedinviewingsocialmediaadsSource(s):RakutenInsightCHAPTER

03WeChatBrandvalueofWeChatworldwidefrom2020to2023(inbillionU.S.dollars)WeChat:brandvalue2020-20238067.970605040302010062.350.241.79202120222023202418Description:In2023,thebrandvalueofWeChatfurtherdecreasedto42billionU.S.dollars.Ayearearlier,itstoodat50.2billionU.S.dollars.Thesuperappisthefourthmostvaluablemediabrandworldwide.

ReadmoreNote(s):Worldwide,China;2020to2023Source(s):BrandFinanceNumberofmonthlyactiveWeChatusersfrom4thquarter2013to4thquarter2023(inmillions)NumberofactiveWeChatmessengeraccountsQ42013-Q420231,4501,2501,05085065045025019Description:ThenumberofTencent'sWeChatactiveaccountshasbeenincreasingsteadily.AsattheendofDecember2023,theChinesemulti-functionalsocialmediaplatformhadover1.3billionmonthlyactiveusers.ꢀWeChatusersFirstreleasedin2011,WeChatisamobilemessagingappdevelopedbytheChinesecompanyTencent.InitshomemarketofChina,WeChatwasmarketedasWeixinandwasrebrandedasWeChatin2012forinternationalaudiences.In2018,WeChatandWeixin[...]

ReadmoreNote(s):Worldwide,China;Q42013toQ42023;MAUofWeixinandWeChatSource(s):TencentAverageamountoftimespentonWeChatperdayinChinain2ndquarter2022and3rdquarter2023(inminutes)AveragedailytimespentonWeChatinChinaQ22022-Q320239082.68279.780706050403020100Q2'22Q2'23Q3'2320Description:InChina,one"superapp"standsoutwithallthefeaturesofWhatsApp,Facebook,Skype,Uber,Amazon,andTinderinoneplace.ItisWeChat,whichhasbecomesoindispensablethatChinesemobileinternetusersspentanaverageofonehourand20minutesadayontheapp,asofthethirdquarterof2023.ReadmoreNote(s):China;Q22022andQ32023Source(s):MoonfoxDataDistributionofWeChatusersinChinain2022.byagegroupAgedistributionofWeChatusersinChina202235%32.6%30.2%30%25%20%15%10%5%22.8%14.4%0%25yearsandunder26to35years36to45years46yearsandabove21Description:In2022,athirdofWeChatuserswereunder26yearsold.AsofDecember2022,themonthlyactiveusersofthesuperappofTencentreachedonebillion,rankingfirstamongallappsinChina.

ReadmoreNote(s):China;November2022Source(s):AppGrowing;MoonfoxData;QimaiTechnologyLeadingofficialaccountsonWeChatinFebruary2023,basedoninfluenceindexMostinfluentialofficialaccountsonWeChat2023Influenceindexpoints40002006008001,0001,018.31,200CCTV-2Finance(cctvyscj)ChinaFundNews(chinafundnews)ShanghaiTV-News(stvxwf)1,0101,001.4993Zhanhao(zhanhao668)HeilongjiangTV-NightNews(yehang82898289)Dongjian(DJ00123987)981.3980.6976.1974.3972.3968MircoTaizhou(wtz0523)FM93ZhejiangTransportRadio(hifm93)NationalBusinessDaily(nbdnews)HangzhouTransportRadio(hzfm918)22Description:FormillionsofChineseusers,WeChatismorethanamessagingapp.Itisamulti-purposesocialmediaofferingthelatestnewsandusefulinformation.ManyTVstations,radios,newspapers,andonlinenewsoutletshavecreatedaWeChatofficialaccount,similartoaFacebookbrandpage,topublishtheircontent.InFebruary2023,thestate-ownedbroadcasterChinaCentralTelevision'sbusinesschannel(CCTV-2)hadthemostinfluentialofficialaccountonWeChat-"cctvyscji".Basedonthe[...]

ReadmoreNote(s):China;February2023Source(s):NewrankPenetrationrateofmini-programsamongWeChatactiveusersinChinafromSeptember2018toSeptember2022UsagerateofWeChatMiniPrograminChina2018-2022100%89.2%90%80%70%60%50%40%30%20%10%0%85.4%65.6%Sep'18Sep'20Sep'2223Description:AsofSeptember2022,about89.2percentoftheWeChatuserswereusingitsmini-programsactively.WeChat-themostpopularinstantmessagingandsocialnetworkingappinChina-launchedamini-programplatformin2017,whichisanecosystemofcloud-basedembeddedappswithinWeChat.ReadmoreNote(s):China;September2018toSeptember2022Source(s):QuestMobileCHAPTER

04DouyinBrandvalueofTikTok/Douyinworldwidefrom2020to2023(inbillionU.S.dollars)TikTok/Douyin:brandvalue2020-202390807060504084.265.758.983018.7520100202020212022202325Description:ByteDance`striumphantTikTok/DouyinisoneofthemostsuccessfulChinesebrandsthathavemadeitsnamebeyondborders.Theshortvideobrandenjoyedimmensepopularityaroundtheworld,surpassingInstagramandWhatsApptobethemostdownloadedmobileapp.In2023,thebrandvalueofTikTok/Douyinamountedto84billionU.S.dollars.Itwasthemostvaluableunicornworldwidein2023withamarketcapof200billionU.S.dollars.ReadmoreNote(s):Worldwide,China;2020to2023Source(s):BrandFinanceNumberofmonthlyactiveusersofDouyininChinafromDecember2022toNovember2023(inmillions)MonthlyactiveusersofDouyininChina2022-2023900768.55772.34769.518007006005004003002001000759.66760.96760.67758.27747.56751.14749749.61751.58Dec'22Jan'23Feb'23Mar'23Apr'23May'23Jun'23Jul'23Aug'23Sep'23Oct'23Nov'2326Description:TikTok'ssisterappDouyinhasamassed752millionmonthlyactiveusersinChinainNovember2023.ApartfromDouyin,BytedancealsoownedotherbelovedshortvideoplatformsXiguaVideoandHuoshanVideointheChinesemarket.

ReadmoreNote(s):China;December2022toNovember2023Source(s):iiMediaResearchShareofDouyin(TikTok)usersinChinaasofNovember2022,byagegroupDouyin(TikTok)useragedistributioninChina202235%32.99%32.07%30%25%20%15%10%5%23.77%16.81%0%25yearsoldandbelow26to35yearsold36to45yearsold46yearsoldandabove27Description:AsofNovember2022,oneineverythreeDouyinusersinChinawerebelow26yearsold.Thevideo-basedsocialnetworkingplatform,knownasTikTokinternationally,attractedatotalof730millionmonthlyactiveusersinitshomecountryasmeasuredinNovember2022.ReadmoreNote(s):China;asofNovember2022Source(s):MoonfoxData;Website()NumberoffansofpopularcelebritiesonDouyin(TikTok)inChinaasofAugust22,2023(inmillions)Most-followedcelebritiesonDouyininChina20238074.6368.3570605040302010065.3855.7AndyLauWillLiuChenHeTuLei28Description:ManycelebritieshavejumpedonthebandwagontocreateanaccountonDouyin(akaTikTok)-themostpopularshortvideoappinChina.Someofthemhavethepowertoinfluencemillionsofpeoplewithasinglepost.AsofAugust22,2023,AndyLau,anactorandsingerfromHongKong,isthemostfollowedcelebrityonDouyin.Hisaccounthadamassedabout75millionfansinChina.ThesecondplacebelongedtotheTaiwanesesingerandcomposerWillLiuwithabout68.4millionfollowers.

ReadmoreNote(s):China;asofAugust22,2023Source(s):Website()MostpopularinfluencersonDouyin(TikTok)inChinaasofAugust22,2023(inmillions)Most-followedinfluencersonDouyininChina2023Numberoffansinmillions40

6002080100120118140YangGe(CrazyXiaoyangge)ChenXiang(HalfPastSixofChenXiang)AresCheng&YanZhenZhuXiaohan69.4560.4552.81LiZiqi49.06LittleMonk45.6529Description:AsofAugust22,2023,YangGe,alsoknownasCrazyXiaoyangge,wasthemostpopularinfluenceronDouyinwith118millionfans.HalfPastSixofChenXiang,afamily-stylesituationcomedydirectedbyChenXiangtookthesecondspotwith69millionfollowers.ThethirdplacewenttoAresChengandhiswifeYanZhen.ReadmoreNote(s):China;asofAugust22,2023Source(s):Website()Costperengagement(CPE)ofselectedadformatsonDouyininChinain2022(inyuan)DouyincostperengagementinChina2022,byadformat1.41.21.01.261.230.910.80.60.40.20.01sto20svideo21sto60svideo60svideo30Description:Asof2022,shortvideoadsthatlastedlessthan21secondsonDouyinwerereportedtohavethelowestcostperengagement(CPE)comparedtolongerDouyinvideos.Foreveryswipe,click,orotherengagementausermade,itcostedabout0.91yuaninanadcampaign.ReadmoreNote(s):China;2022Source(s):ChinaAdvertisingAssociation;MiaozhenSystems;Website()CHAPTER

05WeiboNumberofmonthlyactiveusersofWeiboCorporationfrom4thquarterof2015to4thquarterof2023(inmillions)Weibo'sMAUsQ42015-Q42023650605599598593582

582

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'2332Description:InDecember2023,WeiboCorporationreportedtohave598millionofmonthlyactiveusers,up11millioncomparedtothecorrespondingquarterinthepreviousyear.Launchedin2009,theChineseequivalentofTwitterhasbecometheleadingꢀmicro-bloggingsiteinChina.Weibouserscanalsouploadimages,gifs,andvideoswiththeirposts.ReadmoreNote(s):China;Q42015toQ42023;MAUsinthelastmonthofeachquarterSource(s):WeiboAveragenumberofdailyactiveusersofWeiboCorporationfrom4thquarter2018to4thquarter2023(inmillions)Weibo'sdailyactiveusersQ42018-Q42023270260260258257255253252252252249248250240230220210200190246241230229225224222216211203200Q4'18

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Q4'2333Description:InDecember2023,WeiboCorporationreportedtohavealmost260millionofdailyactiveusers,uparoundsevenmillionfromthecorrespondingquarterinthepreviousyear.ThemicrobloggingcompanyisoneofthetopsocialnetworkingplatformsinChinawitharound605millionꢀmonthlyactiveusers.ReadmoreNote(s):China;Q42018toQ42023;DAUsinthelastmonthofeachquarterSource(s):WeiboBreakdownofSinaWeibousersinChinaasofSeptember2022,byagegroupAgedistributionofWeibousersinChina2022Shareofusers15%0%5%10%20%25%30%35%24yearsandbelow25to30years32.5%22.7%31to35years19.3%36to40years10.4%41to45years3.3%46to50years5.4%51yearsandabove6.5%34Description:Weibo,whichmeansmicrobloginChinese,isaChineseequivalentofTwitterwithabout490millionmonthlyactiveusersinthecountry.AsofSeptember2022,over55percentofthesocialnetworkingsite'suserswereagedbelow30years.

ReadmoreNote(s):China;September2022Source(s):QuestMobileMosttrendingfeedsofpublicfiguresonWeiboinChinain2023(inpoints)MosttrendingcelebritiesonWeiboinChina2023Trendingindex(0-100points)010203040506070809010098110CocoLee'sdeathLiJiaqi'sinappropriateremarks66DongYuhui"smallessay"controversyZhangJike'sgamblingdebts4039Mayday'slipsyncscandal3233MickeyHuangadmittedhissexualharassmentKathyChow'sdeath2120House'sinappropriatecommentsbyastand-upcomedianZhongnidrownedinBali1513WuYifan'ssecondtrialverdict35Description:In2023,thedeathofCocoLee,aHongKong-Americansinger-songwriter,shockedtheChineseinternetandsparkedthediscussionsofmentalhealth.AnindexmeasuringtheimpactofpostsonWeibowithinthefirst72hoursofpostingshowsthatfeedsrelatedtothepopicon'sdeathregistered98outof100points.AnothertrendingpublicfigureonWeibowascosmeticsinfluencerLiJiaqi,whowascaughtinacrossfireafteracontroversialresponsetoalivestreamingviewer'scomplaint.

ReadmoreNote(s):China;2023;refertofeedsthatgatheredover1billionviewswithinthefirst72hoursofposting

throughouttheyearSource(s):RenminUniversityofChina(ResearchCenterofJournalismandSocialDevelopment);WeiboMosttrendingnewsortopicsonWeiboinChinain2023(inpoints)MostpopularnewsonWeiboinChina2023Trendingindex(0-100points)0102030405060708090100Japan'ssischargeofradioactivewaterTheIsraeli-Palestinianconflict9571ThestrongestrainstormsandfloodsinNorthChinaTheHuXinyuincident5637The6.2magnitudeearthquakeinJishishan,GansuPandafevercausedbythereturnofYaYa342828ThesuspectedsecretlyfilmingonGuangzhou'ssubwayThelittlegirlinChengduwasbittenbyadogThe"HandshakeGate"ofstate-ownedenterprisesexecutivesTheWagnerincidentintheRussian-Ukrainianconflict23222136Description:In2023,feedsaboutFukushima'sradioactivewastewaterdischargingintotheoceangrabbedthemostattentiononWeiboamongothernewstopics.Accordingtoanindexmeasuringtheimpactofpostsonthemicrobloggingsitewithinthefirst72hoursofpost-release,thetopicscored95outof100points.Japan'sactionpromptedaswiftandangryresponsefromChineseauthoritiesandtriggeredtheriseofanti-JapanesesentimentinChina.

ReadmoreNote(s):China;2023;refertofeedsthatgatheredover1billionviewswithinthefirst72hoursofposting

throughouttheyearSource(s):RenminUniversityofChina(ResearchCenterofJournalismandSocialDevelopment);WeiboAdvertisingandmarketingrevenueofWeiboCorporationfrom2019to2022(inbillionU.S.dollars)Weibo'sadvertisingandmarketingrevenue2019-20222.52.01.981.61.531.491.51.00.50.0201920202021202237Description:TheChineseTwitter-likeplatformWeiboreportedthatitsadvertisingandmarketingrevenuewasdown19percentat1.6billionU.S.dollarsin2022.ThecompanycitedtheCOVID-19pandemicandeconomicrecessionasthemajorreasonsforalowadvertisingdemand.ReadmoreNote(s):China;2021and2022Source(s):WeiboCHAPTER

06XiaohongshuNumberofmonthlyactiveusersofXiaohongshuappinChinafromDecember2020toSeptember2023(inmillions)MonthlyactiveusersofXiaohongshuappinChina2020-2023250199200190.46174.22163159158156.3415010050121.190Dec'20Dec'21Mar'22Jun'22Dec'22Mar'23Jun'23*Sep'2339Description:China`ssocialcommercearenaisledbytheInstagram-likeXiaohongshu,oftenreferredtoas"LittleRedBook"or"Red".Integratingcommunity,contentandcommerce,theshoppingrecommendationappXiaohongshuissettoreach200millionmonthlyactiveusersinChinainSeptember2023.ReadmoreNote(s):China;December2020toSeptember2023;*RefertotheaveragenumberofmonthlyactiveusersbetweenAprilandJune2023.Previousfigureswereextractedfromoldreportspublishedbythesamesource.ThefigureforDecember[...]

ReadmoreSource(s):QuestMobileActiveusergenderdistributionofXiaohongshuinChinaasofSeptember2023Xiaohongshu'sactiveusergenderbreakdown2023Male32.2%Female67.8%40Description:Manycompanieshavetriedtobuildsocialmediaplatformsintegratedwithadirectonlineshoppingfunction,yetthesuccessofXiaohongshu(knowninEnglishasLittleRedBookorRed)wasunprecedented.Launchedin2013asanoverseasshoppingguidewebsite,Xiaohongshuacquiredmorethan100millionactiveusersandrankedi