国际人才英语教程 高级 课件 Unit 6 Provide the public with updates and follow ups- Unit 8 Propose practical and effective solutions

Unit6Providethepublicwithupdatesandfollow-upsUnitOutlineStartingupTakinginCarryingoutLookingbeyondBuildingup1234IdentifytheaspectsofpublicrelationscrisismanagementFollowthestructureofacrisisspeechUseanappropriatelanguagestyleforacrisisspeechExpresssincerityinaspeechLearningobjectivesStartingUp5ComposeacrisisspeechTakinginReadingListeningWorkinpairsanddiscusswhatprinciplesshouldbeobservedinmanagingapublicrelationscrisis.1ReadingTakinginReferenceanswer：1.Taketheresponsibilitywithcourage.2.Proactivelyengagewiththecrisisanddon’thidefromit.3.Providethetruthbeforethemediadoes.4.Showsympathyandemotions.5.Apologizesincerelyandtakeactionsquickly.Readthetwocasesofpublicrelationscrisismanagement.2ReadingTakinginCompletethefollowingformbyfillingintheblanks.3TakinginReadingCase1CrisisMedicinecontaminationCauseAccidental1)______________byanemployeeConsequence•Fivepeoplegothospitalizedand2)_______________panicked.•Thecompany’smarketvaluedroppedbyonebillionU.S.dollars.Companyresponse•Sentflowerstothevictims•Conductedaninvestigation•Recalledthecontaminatedmedication•Used3)_________________________•Deliveredaspeech•InformeditsshareholdersPublicreactionTrustandgrowthofcustomerbasecontaminationthepublictamper-proofpackagingCompletethefollowingformbyfillingintheblanks.3TakinginReadingCase2CrisisOilrig4)__________CauseDefective5)____________ConsequenceTwoworkersgotfatallyinjured,andsomesufferedfromseriousinjuries.Companyresponse•Tookalongtimetorespond•Wanted6)_______________________•Madeattemptsatjustification•DispersedtheinvolvedemployeesPublicreactionOutrage,suspicion,andcontroversyexplosiondevicesmorepublicsupportWorkinpairsanddiscussthefollowingquestion.4TakinginReadingReferenceanswer：InCase1,thecompanydidthreethingsright.First,itadmitteditsmistakeimmediately,pacifyingpeople’ssuspicionandanger.Second,itvisitedthevictimsandbehavedinahumanway.Third,itquicklytookmeasurestoeliminatethepossibilityofrecurrence.Allthreetacticswonpublicsupport.InCase2,theCEOmadethecommonmistakeoftryingtoevaderesponsibility.Similarly,threethingscanbedone.First,quicklyadmitthatthetrainingforemployeeswasinadequate.Second,takecareoftheinjuredandtellthepublicthecompanyissorryforwhathappened.Finally,increasesafetystandardssoastopreventfutureaccidents.SupposeyouwereinchargeofthepetroleumcompanyinCase2.Whatmeasureswouldyoutaketodiffusepublicoutrage?LearnsomelessonsfromCase1andgiveyoursolutions.Workinpairsanddiscusshowtodeliveraneffectivecrisisspeech.Takingin1ListeningReferenceanswer：Deliverthemostimportantmessagedirectlywiththetruth.Donottrytoarguewiththepublic.Describethecrisisclearlysotheotherbusinessesarenotaffected.Followtheruleofthree.Becauseofthelimitsofourshort-termmemory,peoplearenotgoodatcomprehendingthingswithmorethan3piecesofevidenceorsubpoints.Themorepointsthereare,thelesseffectivetheywillbe.Listentotheconversationandcompletethediscussionnotesbyfillingintheblanks.01-Unit6-Takingin-Listening.mp3Takingin2Listening•FstandsforfactsPresent1)___________________abouttheaccident,includingthenumberofpeopleaffectedandthestepstakentoensureeveryone’ssafety•AstandsforactionsOutlinethestepstomakeupforthesituation,including2)_____________theinjuredandimplementingstrictersafetyprotocolsaccurateinformationcompensating

Listentotheconversationandcompletethediscussionnotesbyfillingintheblanks.Takingin2Listening•SstandsforsentimentArrangeforflowerstobesenttotheinjuredalongwith3)____________________expressingsincereapologiesandsetupahelplineor4)______________todealwithanyconcernsorquestionsfromthepublic•TstandsfortenacityExplainthelong-termstrategy,includingpolishingthe5)___________________conductingregularreviewsof6)________________,andkeepingthepublicupdatedontheprogressovertimepersonalizedmessagessafetymeasuresemailaddresscrisismanagementplanWorkinpairsanddiscusswhatotherprinciplesshouldbeconsideredindeliveringacrisisspeech.Takingin3ListeningReferenceanswer：Anothertechniqueistoprovideacontextforthecrisis.Forexample,afteranoilplatformhadaleakageproblem,themanagercanexplainthatthecompanyhadoperatedhundredsofoilplatformsgloballysafelyandsuppliedoilforhundredsofmillionsofconsumers.Thedisasterisatimelywarningforthecompanytoupgradethesafetyproceduressoastoprotecttheplanettogether.BuildingUpPreparingforthestructureSharpeningtheskillsDevelopingthestrategiesBuildingUpPreparingforthestructureStructureofacrisisspeech1Workinpairsanddiscusswhataspectsacrisisspeechshouldcover.Referenceanswer：Thegoalofacrisisspeechistominimizethenegativeeffectsoftheconsequences.Aspeakercannotfixalltheproblems.Accuratelyreportthecrisissituationsasanopportunitytorebuildreputationandintegrity.Sometimes,acrisisbreaksoutwithoutanyvisiblewarningsigns.Estimatetheexpectedreactionsandrespondtoyourstakeholders(customers,stockholders,employees,media,and/orthegeneralpublic),whiletakingnecessaryactionstohelpthevictims.Aftertheaudienceisinformedofthesolution,makesuretoexplainthepossiblecauseofthecrisistopacifythepanic.Youmaytalktoyourlegalstaffinordertoavoidfalseaccusationsandpromises.Proposeimprovementsandupgradesthatcanhelpeliminatesimilarissuesinthefuture.BuildingUp2Listentoaspeechandrearrangethefollowingstatementsforalogicalstructureofthespeech.02-Unit6-Preparingforthestructure.mp3A.

ExpressadeterminationtodobetterinthefutureB.InformtheaudienceofthegeneralsituationC.UpdatetheinvestigationfindingsonthefoodpoisoningincidentD.Introducethecompany’simmediateactionsaftertheincidentBDCABuildingUpSharpeningtheskills1Workinpairsanddiscusswhichofthetwosentencesineachpairismoresuitableforacrisisspeech.Usingaproperlanguagestyleforacrisisspeech1.A.Thewaitresswasastonishedbythecustomer’srudecomments.

B.Thewaitresswasfreakedoutbythecustomer’srudecomments.2.A.TheCEOcontactedlocalrepresentativesimmediatelyafterthefoodpoisoningincident.

B.TheCEOgotintouchwithlocalrepresentativesimmediatelyafterthefoodpoisoningincident.3.A.Therestaurantcutoffbusinessconnectionswiththeunreliablesupplier.

B.Therestaurantpermanentlyterminatedbusinessconnectionswiththeunreliablesupplier.BuildingUp2Rewritethefollowingtwoparagraphstomakethemmoreformal.UsingaproperlanguagestyleforacrisisspeechSample1Ladiesandgentlemen,Isincerely

apologizefortheproblemswith

productqualitythatledtothe

needforreturnsandexchanges.

We’rereallysorryforwhathas

happened.Don’tworry;we’refully

committedtofixingthisissue.

Sample2

Themobwasveryrowdyduring

theprotestagainstcutstouniversity

funding,leavingsomeinjured.

Fortunately,thosepeoplegotover

theirinjuries.Thatshowsfurther

thatpeopleshouldcountonproper

measurestovoicetheiropinions.BuildingUp2Rewritethefollowingtwoparagraphstomakethemmoreformal.UsingaproperlanguagestyleforacrisisspeechInformalpartsinSample1:Ladiesandgentlemen,Isincerelyapologizefortheproblemswithproductqualitythatledtotheneedforreturnsandexchanges.We’rereallysorryforwhathashappened.Don’tworry;we’refullycommittedtofixingthisissue.Revision:Ladiesandgentlemen,thankyouallforcomingtoourpressconference.Onbehalfofthecompany,Isincerelyapologizefortheproblemswithproductqualitythatledtotheneedforreturnsandexchanges.Pleaseacceptoursincerestapologiesforwhathashappened.Wewouldliketoreassureourstakeholdersthatwehavesentanemergencyteamof10engineersandmedicstothespottosavetheinjured.BuildingUp2Rewritethefollowingtwoparagraphstomakethemmoreformal.UsingaproperlanguagestyleforacrisisspeechInformalpartsinSample2:Themobwasveryrowdyduringtheprotestagainstcutstouniversityfunding,leavingsomeinjured.Fortunately,thosepeoplegotovertheirinjuries.Thatshowsfurtherthatpeopleshouldcountonpropermeasurestovoicetheiropinions.Revision:Withaheavyheart,weannouncethatsomeprotestersintheuniversityfundingcutoutcrywereinjured.Fortunately,theinjuredarerecoveringundersufficientmedicalcareinthemunicipalhospital.Wehopethecrowdcanreturntothenegotiationtabletoexpresstheiropinions.BuildingUpSKILLSFormallanguageisoftenusedinprofessionalcommunication.Generally,formallanguageislesspersonalthaninformallanguage.Itfollowstheformalrulesoflanguage.Aspeakershouldthinkcarefullyaboutthechoiceofwordsandexpressions,adjustthetone,andusecertainsyntaxtocreateaformallanguagestyleinacrisisspeech.Onecanuseprecisevocabularyappropriatetothesubjectmatter,keepaprofessional,polite,andrespectfultone,andmaintainacoherentsentencestructure.Colloquialisms,slang,contractions,overlyemotionalorinformallanguage,andfragmentedsentencesshouldbeavoided.BuildingUpDevelopingthestrategies1ExpressingsincerityinaspeechCompleteeachsentencebyselectingamoreappropriatewordorexpressionfromtheoptionsprovidedinbrackets.Thecompanyexpects_________________________________(capableapplicantsforthepost/applicantswithanexcavatorlicense).Weapologizeforthe________(frequent/so-called)carenginefailureandwouldliketoinviteyoutovisitourmaintenancedepartmentforafreereplacement.Toenhance__________________(ROI/returnoninvestment),thefinancedepartmentintendsto

monetizethe___________________(low-cost,high-profit/cash-cow)productsinthe________________________(lesscompetitivemarkets/blue-oceanniche).

applicantswithanexcavatorlicensefrequentreturnoninvestmentlow-cost,high-profitlesscompetitivemarketsBuildingUpDevelopingthestrategies2Rewritethefollowingparagraphtomaketheapologymoresincere.ExpressingsincerityinaspeechSorryifweinconveniencedyou.Thereweresomeissuesthatoccurred,butwecan’treallyexplaineverything.We’retryingtofixthings,soyourwell-beingmightnotbeournumberoneconcern.Let’snotbotheryouwiththedetailsbecausethey’retechnicalandcomplexanyway.Thanksforyourunderstanding.

BuildingUpDevelopingthestrategies2Rewritethefollowingparagraphtomaketheapologymoresincere.ExpressingsincerityinaspeechReferenceanswer：Sorryifweinconveniencedyou(minimizingtheimpactoftheproblem).Thereweresomeissuesthatoccurred,butwecan’treallyexplaineverything(Tryingtoevaderesponsibilitybynottellingthetruth).We’retryingtofixthings,soyourwell-beingmightnotbeournumberoneconcern(Nothavingempathy).Let’snotbotheryouwiththedetailsbecausethey’retechnicalandcomplexanyway(Detailsareneededforclarity).Thanksforyourunderstanding(Noapology).RevisionExample:Wewouldliketoextendourheartfeltapologiestoyou.Weunderstandthattheelderlyrequirethebestqualityaccommodations.Unfortunately,therecentearthquakedestroyedtheheatingsystemoftheresidence,sowearetryingtoinstallamake-doheaterforeveryroom.Wehopetobeabletoreopenwithtwoweeks.Again,pleaseletussayweareterriblysorryforthisinconvenience.BuildingUpInpublicspeaking,itiscrucialtoconveysinceritytogainthetrustandconfidenceofyouraudience.Aswellasusingthefirst-personpronouns,hereareseveralpointstohelpyouconveysincerity:

1.Betransparentandhonest

Shareallrelevantinformationopenlyandhonestly.Avoidwithholdinginformationorsugarcoatingthesituation.Peopleappreciatetransparency,evenifthenewsisdifficulttohear.

2.Showgenuineconcernforindividuals’well-being

Emphasizetheimportanceofthesafetyandwell-beingofthoseaffected.Assurethemthattheirneedsareatoppriorityandthatyouareactivelyworkingtowardsupportingthemduringthischallengingtime.

3.Useplainlanguageandtone

Avoidjargonthatmaydisconnectyoufromtheaudience.Speakinaconversationaltone,usinglanguagethatiseasytounderstand.Thishelpscreateasenseofgenuinenessandapproachability.

STRATEGIESCarryingout

BizpracticeIn“Takingin”,LiuYanghasgainedusefulexperiencefromthetwocasesaboutthepublicrelationscrisis.In“Buildingup”,hehaslearnedthestructureofacrisisspeechandmasteredthelanguagestyleforacrisisspeechandmethodsofconveyingsincerity.SupposeyouareLiuYang.YouaregoingtodeliveraspeechabouttheaccidentandGECExpo’sfollow-upactions.Usethefollowingstepsasaguidetofinishthetask.MAKEASPEECH:UPDATETHESITUATIONANDFOLLOW-UPSCarryingout

Step1Listfollow-upactions

Step3DraftthespeechscriptStep2Organizethespeechandwriteanoutline

Step4RehearsethespeechStep5ReviseandreflectCarryingoutInordertohandlethepublicrelationscrisis,youmayneedtodevelopapreliminaryplanforpublicrelationscrisismanagement.Youmayreferto“Takingin”andwriteyourfollow-ups.Step1Listfollow-upactions

Carryingout

Organizethecontentandwriteanoutline.Youmayreferto“Preparingforthestructure”.Step2OrganizethespeechandwriteanoutlineCarryingoutWhenyouwritethescript,makesurethelanguagestyleisappropriateforthesituationandpayattentiontowhetheryousoundsincere.Youmayreferto“Sharpeningtheskills”and“Developingthestrategies”.Step3DraftthespeechscriptCarryingoutPracticeyourverbalandnonverbalcommunication.Amirrororarecordingcanbehelpful.Youcanreviewandadjustyourfacialexpressionsandgestures.Step4RehearsethespeechCarryingoutStep5ReviseandreflectBeforedeliveringthespeechtothepublic,youmayimproveandreflectonyourscriptbasedonthefollowingquestions.

Haveyoudesignedacomprehensiveplanforpublicrelationscrisismanagement?Haveyoustructuredyourspeechinaclearandlogicalway.Haveyouusedanappropriatelanguagestyleinthespeech?Haveyoushownsincerityinthespeech?

Whenholdingtheanimationexpo,LiuYanghasfoundthatfinetraditionalChinesecultureisundergoingacreativetransformationanddevelopment,andduringtheprocess,animatedfilmshavebecomeapowerfulengine.Whatdoyouknowaboutthecomplicatedproductionprocessofanimation?Watchavideoclipandfindoutmoreaboutit.03-Unit6-Lookingbeyond.mp4Lookingbeyond1Workinpairsanddiscussthefollowingquestions.LookingbeyondHaveyoueverwonderedhowananimatedfilmismade?Brainstormthestepsofproducingsuchafilm.Whichstepoftheanimatedfilmproductiondoyouthinkisthemostdifficult?Why?

1Workinpairsanddiscussthefollowingquestions.Referenceanswer:1.Thestepsforproducingananimationfilmmightinclude:establishingastory;writingthescript;voicerecording;illustration;animation;musicandsound;etc.2.“Establishingastory”,becausehowevergoodthevisualandsoundeffectsare,amediocrestorywillnotengagetheaudience.

Lookingbeyond2WatchthevideoandcompletetheflowchartwiththeoptionsA-H.03-Unit6-Lookingbeyond.mp4LookingbeyondA.Developthesets,likebuildingthewholecitywithenoughvariation

B.Stringtogetherallthedrawings,liketimingthemoutandaddingmusic,etc.

C.Addcontroltothemodelandmovethecharactersinadigitalworld

D.Addandmoveanimationelements,andbuildthingssuchasthetexturesandsurfaces

E.Figureoutwhathappensusingsimpledrawingsanddesigntheworldandcharacters

F.Updatethesceneoverandoveragain

G.Rendertheframes

H.Addlightstothescene

EBFCADHGTHEENDHow

welldidthisexhibitionperform?CaseBriefingGECExpoheldaninternationalceramicsexhibition.Thiscaptivatingeventshowcasedawidearrayofexquisiteceramicartworksandattractedvisitorsfromallaroundtheworld,offeringaplatformforculturalexchange.Inlightoftheinitialfeedbackreceivedfromdomesticandinternationalvisitors,GECExpohasrecognizedtheneedtoconductathoroughreviewofthisexhibition.Inthiscase,MonicaasksLiuYangtomakeaneventsatisfactionsurveytogatherinsightsthatcouldhelpimprovethehostingofhigh-qualityinternationalexhibitionsinthefuture.SupposeyouareLiuYang.Youwouldlikelyneedto:•designaquestionnairetocollectfeedback•proposepracticalandeffectivesolutionsAudioclipHereisanaudioclippresentingthesceneofthecase.Intheaudio,MonicaisbriefingLiuYangontherequirementsandLiuYangistakingnotes.01-Case4-Casebriefing.mp3

CaseBriefingListentotheaudioclipandcompleteLiuYang’snotes.BackgroundTheceramicsexhibitionended,andGECExponeedstoconductaneventsatisfactionsurvey.Task1:DesignaneventsatisfactionquestionnairetocollectfeedbackRequirementsCovervariousaspects:productquality,1)________,venue,etc.Makethequestionnairesimpleand2)___________________InitiatethesurveyassoonaspossibleTask2:Providea3)____________________RequirementsPresentareportwithaclearstructureProvideanin-depthanalysisoftheidentifiedissuesand4)_______________Propose5)_______________________________basedontheanalysisCaseBriefingservicequicktocompletewrittenreporttheirrootcausespracticalandeffectivesolutionsWorkinpairsanddiscusswhatquestionsshouldbeincludedinthequestionnaire.Referenceanswer：Dependingonthespecificpurposeofthesurvey,aquestionnairecanincludethefollowingquestions:Customerserviceexperience,e.g.:Howhappyareyouwiththecustomersupport?Howwouldyoulikeustoimproveourservice?Customerloyalty,e.g.:Wouldyouchooseourserviceagain?Towhatextentwouldyourecommendourservicetoafriend?Website/Appexperience:Wasourwebsiteeasytobrowseandnavigate?WhatimprovementswouldyouliketoseetotheApp?CaseBriefingUnit7DesignaquestionnairetocollectfeedbackUnitOutlineStartingupTakinginCarryingoutLookingbeyondBuildingup1234IdentifytheproblemswithaneventFollowthestructureofaquestionnaireDeterminethesuitablequestiontypesfordifferentobjectivesDesigneffectivequestionsforaquestionnaireLearningobjectivesStartingUp5CreateanunbiasedandthematicallyconsistentquestionnaireTakinginReadingListeningWorkinpairsanddiscussthehighlightsanddrawbacksofanexhibitionyouattended.1ReadingTakinginReferenceanswer：TheChinaImportandExportFair,alsoknownastheCantonFair.ItisheldeveryspringandautumninGuangzhou,China.Theeventisco-hostedbytheMinistryofCommerceofthePRCandthePeoplesGovernmentofGuangdongProvince.ItisorganizedbytheChinaForeignTradeCentre.TheCantonFairisanimportantinternationaltradeevents,boastingalonghistoryandimpressivescale.Exhibitingavastarrayofproducts,itattractsbuyersfromallovertheworldandhasgeneratedanimmensenumberofbusinessdealsinChina.TheenormoussizeandscopeoftheCantonFairmakesitthemostimportanteventonthecalendarforanybusinessinvolvedinimportorexportdealswithChina.Morethan25,000exhibitorscomefromallovertheworldtoattendthistwice-yearlymarketinGuangzhouthathasbeengoingonsince1957.ReadthenewsreportontheceramicsexhibitionheldbyGECExpo.2ReadingTakinginCompletetheinformationbyfillingintheblanks.3TakinginReadingReportontheceramicsexhibitionHighlights

ExhibitsTraditionalartworksCeladon:exquisite1)________________andtimelessbeautyPaintedporcelain:2)_________________witheachbrushstrokerevealingtheartists’ imaginationandskillsModernartworksImaginativeshapes,boldcolors,and3)___________________EducationalprogramsLecturescoveringtheoriginsofceramicsinancientChinaandthe4)__________ofdifferentfiringtechniquesWorkshopsprovidinga5)_________________ofceramicmakingcraftsmanshipstorytellingnatureunexpectedtexturesevolutionhands-onexperienceCompletetheinformationbyfillingintheblanks.3TakinginReadingReportontheceramicsexhibitionMinorissuesThestaff’slimitedEnglishproficiency:6)______________________withinternationalvisitorsLackofpunctuality:failuretoadheretotheplannedactivityscheduleInsufficientpromotion:notusing7)____________________________forpromotionineffectivecommunicationpopularinternationalplatformsWorkinpairsanddiscussthepossiblecausesoftheissuesmentionedinActivity3.4ReadingTakinginReferenceanswer：Staffselectedbasedondomesticexperience,age,orrelationshipratherthanrequiredabilities;Poorcoordinationbetweenteams,delayingprogress;Promotionfortheeventwasanafterthought,ratherthanbeingbuiltintotheevent’sdesign.Workinpairsanddiscussthelinguisticfeaturesthatindicateapositiveornegativetoneinoralfeedback.Takingin1ListeningReferenceanswer：Usuallyrespondentsuseshortexpressionsthatcontainsuperlativeadjectivessuchas“firstclass”,“bestshowever”,“excellentservice”,orinamorereservedway,“goodstuff”,or“greatjob”.Whenexpressingnegativefeedback,respondentswillbelessemotionalunlesstheyareverydisappointed.Theytendtouseexpressionslike“Iamafraid…”,“Irealizethat…”,“Wewereabitconfusedabout…”.Theycouldalsocontributeconstructivecommentslike“Theshowwouldbebetterif…”.Listentotheoralcommentsfromthreeattendeesandcompletetheinformationbyfillingintheblanks.Takingin2ListeningSatisfactionDissatisfactionAttendee1Stunningexhibitswithexquisitecraftsmanshipandartistry1)__________________inthesignageInadequateassistanceduetothestaff’slimitedEnglishAttendee2Thedemonstrationof2)____________________________________________The3)__________________ofceramicmakingFailuretodistribute4)_____________________aspromisedAttendee3Limitedandlate5)_________________Translationerrorstheentireceramicproductionprocesshands-onexperiencefreeparkingvouchersadvertisingcampaignWorkinpairsanddiscusswhatsolutionsyouwouldproposefortheissuesmentionedinActivity2.Takingin3ListeningReferenceanswer：Atleastthreesolutionscanbeproposed:Regularstafftrainingprogramstoimprovetheirability;Moredrillsbeforetheeventtofindpotentialissues;Havingprofessionalmarketingstafftofocusonadvertising,andgettingtheminvolvedwiththeprocessformtheearlydaysoftheevent’splanninganddesign.BuildingUpPreparingforthestructureSharpeningtheskillsDevelopingthestrategiesBuildingUpPreparingforthestructureStructureofaquestionnaire1Workinpairsanddiscusswhatshouldbeincludedinaquestionnaire.Referenceanswer：Thefirstpartshouldprovidethepurposeofthequestionnaire,aconfidentialitystatement,andwhethertheparticipationisvoluntaryorrequired,aswellasinstructionsastohowtocompletethequestionnaire.Thesecondpartisforgatheringpersonalinformation.Thispartwillprovideageneralprofileoftherespondent,providinganswerstosomebasicquestionssuchaswhetherpreferencesareinfluencedbygender,age,employmentoreducationalbackground.Thethirdpartisthemainbodyofthequestionnaire,andcontainsspecificquestionsregardingtherespondent’ssatisfactionlevels,preferences,orgeneralattitudes.Thefinalpartisoftenashortnoteofacknowledgement,andinstructionsastohowtoattainanyrewards.BuildingUp2Thefollowingispartofasatisfactionquestionnaire.Readitcarefullyandfindoutitsstructure.Referenceanswer：Asmentionedabove,thequestionnairecontainsintroductoryinformation,instructions,questionsaboutpersonalinformation,amainbody,andanacknowledgementsection.BuildingUpSharpeningtheskills1Readthequestionnairein“Preparingforthestructure”.Workinpairsandmatchthequestions1-7inthequestionnairewiththefollowingtypes.ChoosingappropriatequestiontypesA.

Yes/Noquestions

B.

Multiple-choicequestions

D.

Open-endedquestions

C.

Likertscalequestions

4126357BuildingUp2Workinpairs.BrainstormthesuitablequestiontypesforthefollowingtopicsbasedonActivity1andcomeupwithaquestionforeachtopic.Choosingappropriatequestiontypes1.respondents’age_______________________________________2.suggestionforeventorganization_______________________________________3.quantityofbooksreadlastyear_______________________________________4.timeforreading_______________________________________5.satisfactionwithrepairservice_______________________________________BuildingUp2Workinpairs.BrainstormthesuitablequestiontypesforthefollowingtopicsbasedonActivity1andcomeupwithaquestionforeachtopic.ChoosingappropriatequestiontypesReferenceanswer：What’syourage?_______________Doyouhaveanysuggestionsfortheorganizationofthisevent?Howmanybooksdidyoureadlastyear?A.0bookB.1-5booksC.6-10booksD.11-15booksE.Over15booksWhendoyouusuallyread?A.InthemorningB.IntheafternoonC.IntheeveningAreyousatisfiedwithourrepairservice?A.VerydissatisfiedB.DissatisfiedC.NeutralD.SatisfiedE.VerysatisfiedBuildingUpSKILLSAskingquestionsisanimportantpartofcollectingdatatomakeeducateddecisionsforabusiness’futureoperations.Thefollowingarecommonquestiontypesthatyoucanusewhendesigningquestionnaires