新视野商务英语unit2省公开课金奖全国赛课一等奖微课获奖课件

商务英语

Unit2Companies教材：新视野商务英语（上）1/34Unit2CompaniesObjectivesKeyvocabularyLead-inLanguagefocusSkillsBusinesscommunicationHomework2/34SkillsWriting:avoidingrepetitionReading:FTGraduateTrainingProgramListening:fourmajorcompanies3/34ObjectivesWhenthelearnersfinishlearningthisunit,theyshouldbeabletoprovidinginformationoncompaniesandproductscollectinginformationoncompaniesandproducts4/34LanguagefocusPresentsimpleandpresentcontinuousPronunciation:Thirdpersonsingular5/34Keyvocabulary1.buy:togetsthbypayingmoneye.g.Whetheryouarebuyingorselling,ourpricesarethebestintown.buyin:tobuyincaseoffutureneed大量买进buyoff:买通，向某人行贿buyout:收购…股份6/342.sell:givesbelseinexchangeformoneye.g.I’dliketobuyyourhouseifyouarewillingtosell.sellout:全部卖光，卖完3.marketing:市场学，销售业务marketingstrategy销售策略marketingdirector:销售经理7/344.Producationproductionline:生产线5.IT=informationtechnology6.telecommunication:电信7.multi:很多multicolored多色multilingualcountry:多语言国家8.subsidiary:companywhoiscontrolledbyanother子企业8/34Lead-in3.Workingroups.Choosethreeofthesecompanies.Writewhatyouknowabout:1.Whateachcompanyproducesorprovides.2.Wherethecompanystarted.3.Wherethecompanyoperated.4.Whoitsmaincompetitorsare.BMWCoca-ColaNikeLeviStraus&Co.Microsoft9/34LanguageFocus

GranadaFilmwantstorecruita______________________.GranadaFilmispartofthe_________________________________.Thecompany___________and___________films.

Theywantsomeonewiththefollowingexperienceandskills:

_________________________________

_________________________________

_________________________________

FinanceManagerGroupMediaGranadaproducesco-financesabilitytoworkunderpressurefilmfinanceexperiencegoodcommunicationskills10/34He/Shewilljointhefinanceteamandreporttothe_________________________________.

Toapply,senda__________anda___________tothePersonnelDepartment.ControllerofFinanceletterCV11/34Presentcontinuous现在进行时USE1Weusethepresentcontinuoustotalkabout;Thingswhicharehappeningatthetimeofspeaking.现在进行时用来表示说话时正在发生事情e.g.I’mtryingtocallGeoffPeters.e.g.Heisn’tworkingtoday.e.g.Whatareyoudoing?112/342Thingswhicharehappeningaroundthetimeofspeaking.说话前后正在发生事情e.g.Thecompanyisdevelopinganewdrugagainstasthma.e.g.Thecompanyisn’trecruitingatthemoment.e.g.Whataretheyplanningtodo?e.g.Someverbsarenotusuallyusedinitthecontinuousform.213/34有些动词普通不用进行时hearseesmelltastelikedislikehatelovewantwishhopebelievefeel(=think)forgetknowmeanrememberthink(=haveanopinion)understandcontainhave(=own)oweownpossessThesearestativeverbs;theydescribestatesorsenses.这些动词是状态动词，用于表示状态或感觉。314/34FORMBe+_______ing形式Positiveandnegative必定形式和否定形式Iam/’mamnot/’mnotflyingYou/we/you/theyarearenot/aren’tflyingHe/she/itisisnot/isn’tflyingQuestion疑问形式AmIflying?Areyou/we/you/theyflying?Ishe/she/itflying?415/34Verbsthatendinaconsonantfollowedbye以辅音字母e加结尾动词去掉e再加ingtaketakingmanagemanagingBUT不过Verbsthatendinvowel+e以元音字母e结尾动词直接加ingagreeagreeing,seeseeingvowel+consonantdoubleconsonant516/34Whenthelastsyllableisstressed,weusuallydoublethefinalconsonant.以元音字母加辅音字母结尾动词，假如最终一个音节重读，通常双写末尾辅音字母再加ingfitfittingbeginbeginningcontrolcontrolling17/34Pronunciation:Completetherules1.Forverbsthatendin/p/,/t/,/k/,/f/wepronouncethefinals:/s/2.Forverbsthatendin/s/,/z/,/dζ/wepronouncethefinals:/iz/3.Forverbsthatendinallothersoundswepronouncethefinals:/z/18/34LanguagePractice:Keywordsinthelisteningmaterial:Pharmaceuticaladj.Relatedtomakinganddistributionofdrugsandmedicines.制药Launchv.setgoing;putintoaction开始行动Sufferfrom:忍受……痛苦Asthma:哮喘19/34PharmaceuticalCompanyCableOperatorWhatthecompanydoesCurrentactivitiesItdevelopandmanufacturesawiderangeofmedicines.It’scurrentlypreparingtolaunchaTVadvertisingcampaign.It’scurrentlydevelopinganewhigh-speedInternetservice.Itprovidescabletelevisiontothousandsofhomes.20/34Reading:Keywordsinthereadingmaterial:plc.:PublicLimitedCooperationstrategic:战略性editorial:采编innovative:创新性awareness:敏感度ambition:理想annum:annually,everyyear每年21/34Reading

Readthetextcarefullyandanswerthesequestions.1.WhatistheparentcompanyoftheFinancialTimesGroup?Answer:2.Whichfourareasdoestheparentcompanyoperatein?Answer:TheFTGroupispartofPearsonplcPublishing,TVproduction,broadcastingandelectronic/multimediabusiness22/343.WhichfourareasdoestheFinancialTimesGroupoperatein?Answer:4.NamethreenewspaperswhichtheFTGrouppublishes.Answer:5.WhatistheFTGroupplanning?Answer:6.Graduaterecruitscanexpecttogainexperienceinanumberofareas.Namethreeofthem.Answer:a,d,f,gTheFinancialTimes,LesEchos,RecoletosTheyareplanningtorecruitupto6businessgraduatetrainees.Strategicplanning,productdevelopment,editorial,Marketing,advertisementsales.23/347.WhatrequirementsdoestheFThaveoftherecruits?Answer:8.Whichofthesearepersonalqualities?Whichoftheseareskillsorknowledge?Answer:9.Howlongisthetrainingscheme?Answer:10.Whatisoneofthecompany’sbeliefs?Answer:Abilitytothinkinnovativelyandpractically,ahighdegreeofbusinessawareness,goodcommunicationskills,ambition,awiderangeofinterestsandexperience.Personalqualities:abilitytothink,interests,ambitionSkills/knowledge:businessawareness,communicationskillsandexperience15monthsQualityofopportunity24/34Vocabulary:NOUNSVERBSproductionproductprovidersprovision(notintext)developmentmarketingmarket(notintext)advertisementmarketprovideadvertisedevelopproduce25/34Vocabulary:…Companiesofferproductsorservicestotheconsumerinacompetitive________.Inthemanufacturingsector__________developmentisakeyactivity.Companies________newproductsandlaunchthemonthe_________.Theytrytokeepthecostof_____________lowtostaycompetetive.Itisessentialto________theproductandtotelltheconsumeraboutit.marketproductdevelopmarketproductionadvertise26/34Listening:Keywordsinthelisteningmaterial:Megastore:supermarketSector:partSportswear:clothingwearingtodosports27/34VirginBenettonNationalityProduct(s)OtherinformationRunbyRichardBransonBritishVirginColaVirginAtlanticVirginRadioVriginMegastoreClothesSportswearItalianTrademark—Sisley28/34DaimlerChryslerSonyNationalityProduct(s)OtherinformationMercedez-BenzispartofthegroupGerman-AmericanExpensive,luxurycarsTheSmartcarElectronicsComputergamesMusicJapaneseSonyWalkman29/34Writing:Avoidingrepetition2.Somecompaniesaremultinationalsandothersarenot.3.Reutersprovidesinformationformanydifferentclients;theseincludenewspapersandfinancialmarkets.4.TheEMIGroupproducesrecords.TheCompanyisalsoinvolvedinmusicretailing.30/34Writing:Avoidingrepetition5.DHLisaninternationalairexpresscarrier.Itdeliversdocumentsandpackagesallovertheworld.6.Thereare300HMVGroupstoresaroundtheworld.Theyar