经济型酒店竞争策略选择以如家酒店连锁为例

经济型酒店竞争策略选择以如家酒店连锁为例一、本文概述Overviewofthisarticle随着全球经济一体化的深入和消费者需求的多样化，酒店行业面临着前所未有的竞争压力。特别是经济型酒店市场，由于其价格适中、服务便捷的特点，逐渐成为商务出行和旅游休闲的重要选择。然而，随着市场的饱和和消费者需求的不断升级，经济型酒店如何在激烈的竞争中脱颖而出，成为行业的焦点问题。Withthedeepeningofglobaleconomicintegrationandthediversificationofconsumerdemand,thehotelindustryisfacingunprecedentedcompetitivepressure.Especiallyintheeconomyhotelmarket,duetoitsaffordablepricesandconvenientservices,ithasgraduallybecomeanimportantchoiceforbusinesstravelandtourismleisure.However,withthesaturationofthemarketandthecontinuousupgradingofconsumerdemand,howeconomyhotelscanstandoutinfiercecompetitionhasbecomeafocalissueintheindustry.本文旨在探讨经济型酒店的竞争策略选择，并以如家酒店连锁为例进行深入分析。如家酒店作为中国经济型酒店市场的领军企业，凭借其独特的竞争策略和成功的市场定位，实现了快速的发展和扩张。本文将从如家酒店的竞争策略、市场定位、品牌建设、服务质量等方面进行深入剖析，以期对其他经济型酒店提供有益的启示和借鉴。Thisarticleaimstoexplorethecompetitivestrategychoicesofeconomyhotelsandconductin-depthanalysisusingtheexampleofHomeInnChain.AsaleadingenterpriseintheChineseeconomyhotelmarket,HomeInnhasachievedrapiddevelopmentandexpansionwithitsuniquecompetitivestrategyandsuccessfulmarketpositioning.Thisarticlewillconductanin-depthanalysisofthecompetitivestrategy,marketpositioning,brandbuilding,servicequality,andotheraspectsofHomeInn,inordertoprovideusefulinspirationandreferenceforothereconomyhotels.通过本文的研究，我们希望能够为经济型酒店行业提供一些有益的参考和建议，帮助酒店在激烈的市场竞争中找到适合自己的发展道路。也希望本文能够为酒店行业的学术研究和实践应用提供一些有价值的资料和思路。Throughtheresearchinthisarticle,wehopetoprovidesomeusefulreferencesandsuggestionsfortheeconomyhotelindustry,helpinghotelsfindsuitabledevelopmentpathsinthefiercemarketcompetition.Ialsohopethatthisarticlecanprovidevaluableinformationandideasforacademicresearchandpracticalapplicationinthehotelindustry.二、经济型酒店市场环境与竞争分析MarketEnvironmentandCompetitionAnalysisofEconomyHotel随着全球化和市场经济的深入发展，经济型酒店作为一种适应大众消费需求的住宿业态，在中国市场呈现出蓬勃的发展态势。经济型酒店以其价格适中、服务便捷、地理位置优越等特点，逐渐受到广大消费者的青睐。然而，随着市场的不断扩大，竞争也日趋激烈。Withthedeepeningdevelopmentofglobalizationandmarketeconomy,economyhotels,asaformofaccommodationthatmeetstheneedsofthegeneralpublic,areshowingaboomingdevelopmenttrendintheChinesemarket.Economyhotelsaregraduallyfavoredbyconsumersduetotheiraffordableprices,convenientservices,andsuperiorgeographicallocation.However,withthecontinuousexpansionofthemarket,competitionisbecomingincreasinglyfierce.如家酒店连锁作为经济型酒店行业的领军企业，面临着来自各方面的竞争压力。从外部环境来看，政策环境的变动、经济周期的波动、社会文化的变迁等因素都可能对经济型酒店市场产生影响。如家需要密切关注市场动态，灵活调整经营策略，以适应外部环境的变化。Asaleadingenterpriseintheeconomyhotelindustry,HomeInnChainisfacingcompetitivepressurefromvariousaspects.Fromanexternalperspective,factorssuchaschangesinpolicyenvironment,fluctuationsineconomiccycles,andchangesinsocialculturemayallhaveanimpactontheeconomyhotelmarket.Homeneedstocloselymonitormarkettrendsandflexiblyadjustbusinessstrategiestoadapttochangesintheexternalenvironment.从行业竞争来看，经济型酒店市场的竞争日益激烈。不仅有来自其他经济型酒店品牌的竞争，还有来自高端酒店、民宿短租等住宿业态的竞争。如家酒店连锁需要在竞争中保持优势，提升品牌影响力和市场竞争力。Fromtheperspectiveofindustrycompetition,thecompetitionintheeconomyhotelmarketisbecomingincreasinglyfierce.Thereisnotonlycompetitionfromotherbudgethotelbrands,butalsocompetitionfromhigh-endhotels,homestays,andotheraccommodationformats.HomeInnChainneedstomaintainanadvantageincompetition,enhancebrandinfluenceandmarketcompetitiveness.再者，从消费者需求来看，随着消费者对住宿品质和服务的要求不断提高，经济型酒店也需要不断提升自身的服务水平和产品质量。如家酒店连锁需要深入了解消费者需求，不断创新服务模式，提升客户满意度。Furthermore,fromtheperspectiveofconsumerdemand,asconsumerdemandsforaccommodationqualityandservicecontinuetoincrease,economyhotelsalsoneedtocontinuouslyimprovetheirservicelevelandproductquality.HomeInnChainneedstodeeplyunderstandconsumerneeds,continuouslyinnovateservicemodels,andimprovecustomersatisfaction.因此，如家酒店连锁需要在市场环境和竞争分析中，全面考虑外部环境和内部条件的变化，制定合适的竞争策略。通过加强品牌建设、提升服务质量、优化成本管理等措施，不断提升自身的市场竞争力，以适应不断变化的市场环境。还需要关注行业发展趋势和消费者需求变化，不断创新经营模式和服务模式，以保持领先地位并实现可持续发展。Therefore,homehotelchainsneedtocomprehensivelyconsiderchangesinexternalandinternalconditionsinmarketenvironmentandcompetitiveanalysis,anddevelopappropriatecompetitivestrategies.Bystrengtheningbrandbuilding,improvingservicequality,andoptimizingcostmanagement,wecontinuouslyenhanceourmarketcompetitivenesstoadapttotheconstantlychangingmarketenvironment.Wealsoneedtopayattentiontoindustrydevelopmenttrendsandchangesinconsumerdemand,continuouslyinnovatebusinessandservicemodels,inordertomaintainaleadingpositionandachievesustainabledevelopment.三、如家酒店连锁的竞争策略分析CompetitiveStrategyAnalysisofHomeInnChain如家酒店连锁作为中国经济型酒店行业的领军企业，其成功的竞争策略选择对于行业的发展具有深远的影响。如家酒店的竞争策略主要体现在以下几个方面：AsaleadingenterpriseinChina'seconomyhotelindustry,HomeInnChain'ssuccessfulcompetitivestrategychoiceshaveaprofoundimpactonthedevelopmentoftheindustry.ThecompetitivestrategyofHomeInnmainlymanifestsinthefollowingaspects:如家酒店通过精细化的管理和高效的运营，实现了成本的有效控制。例如，如家酒店注重选址策略，通常选择交通便利但地租相对较低的区域，以降低租金成本。同时，如家酒店坚持简约而不简单的设计理念，既保证了住宿的舒适度，又降低了装修和运营成本。如家酒店还通过集中采购、标准化管理等方式，实现了采购和管理的规模效应，进一步降低了成本。HomeInnhasachievedeffectivecostcontrolthroughrefinedmanagementandefficientoperation.Forexample,homehotelsfocusonlocationselectionstrategiesandusuallychooseareaswithconvenienttransportationbutrelativelylowgroundrenttoreducerentalcosts.Atthesametime,HomeInnadherestothedesignconceptofsimplicityratherthansimplicity,whichnotonlyensuresthecomfortofaccommodationbutalsoreducesdecorationandoperatingcosts.HomeInnhasalsoachievedeconomiesofscaleinprocurementandmanagementthroughcentralizedprocurementandstandardizedmanagement,furtherreducingcosts.如家酒店注重提供差异化的产品和服务，以满足不同消费者的需求。例如，如家酒店推出了多种房型，包括大床房、双床房、家庭房等，以满足不同消费者的住宿需求。同时，如家酒店还提供了免费宽带、自助早餐、洗衣服务等附加产品，提升了消费者的住宿体验。如家酒店还通过品牌延伸，推出了如家精选、如家商旅等不同定位的品牌，以满足不同细分市场的需求。HomeInnfocusesonprovidingdifferentiatedproductsandservicestomeettheneedsofdifferentconsumers.Forexample,HomeInnhaslaunchedavarietyofroomtypes,includingkingsizerooms,twinrooms,familyrooms,etc.,tomeettheaccommodationneedsofdifferentconsumers.Atthesametime,HomeInnalsooffersadditionalproductssuchasfreebroadband,self-servicebreakfast,andlaundryservices,enhancingtheaccommodationexperienceforconsumers.HomeInnhasalsolaunchedbrandswithdifferentpositioning,suchasHomeSelectionandHomeBusinessTravel,throughbrandextensiontomeettheneedsofdifferentsegmentedmarkets.如家酒店注重品牌的建设和维护，通过优质的服务和产品赢得了消费者的信任和忠诚。例如，如家酒店坚持“让旅途更温馨”的服务理念，提供热情周到的服务，让消费者在旅途中感受到家的温暖。同时，如家酒店还通过广告宣传、社交媒体等多种渠道，提升了品牌的知名度和影响力。如家酒店还积极参与社会公益活动，提升了品牌的社会责任感和美誉度。HomeInnfocusesonbrandbuildingandmaintenance,winningthetrustandloyaltyofconsumersthroughhigh-qualityservicesandproducts.Forexample,HomeInnadherestotheserviceconceptof"makingthejourneymorewarm",providingwarmandthoughtfulservices,allowingconsumerstofeelthewarmthofhomeduringthejourney.Atthesametime,HomeInnhasalsoenhanceditsbrandawarenessandinfluencethroughvariouschannelssuchasadvertisingandsocialmedia.HomeInnactivelyparticipatesinsocialwelfareactivities,enhancingthebrand'ssenseofsocialresponsibilityandreputation.如家酒店通过连锁扩张的方式，快速扩大了市场份额。如家酒店坚持直营和加盟并重的扩张策略，通过直营店保证服务质量和管理水平，通过加盟店快速拓展市场份额。同时，如家酒店还注重加盟商的培训和管理，提升加盟商的运营能力和服务质量。HomeInnhasrapidlyexpandeditsmarketsharethroughchainexpansion.HomeInnadherestoanexpansionstrategythatemphasizesbothdirectandfranchiseoperations,ensuringservicequalityandmanagementlevelthroughdirectstores,andrapidlyexpandingmarketsharethroughfranchisestores.Atthesametime,HomeInnalsopaysattentiontothetrainingandmanagementoffranchisees,improvingtheiroperationalcapabilitiesandservicequality.在数字化和智能化的趋势下，如家酒店积极引入新技术和创新应用，提升服务效率和消费者体验。例如，如家酒店推出了自助入住和退房系统，消费者可以通过手机或自助设备完成入住和退房手续，提升了服务效率。如家酒店还引入了智能客控系统，消费者可以通过手机控制房间的灯光、空调等设备，提升了住宿的便利性和舒适度。Underthetrendofdigitizationandintelligence,HomeInnactivelyintroducesnewtechnologiesandinnovativeapplicationstoimproveserviceefficiencyandconsumerexperience.Forexample,HomeInnhaslaunchedaself-servicecheck-inandcheck-outsystem,whereconsumerscancompletecheck-inandcheck-outproceduresthroughtheirmobilephonesorself-servicedevices,improvingserviceefficiency.HomeInnhasalsointroducedanintelligentguestcontrolsystem,whichallowsconsumerstocontrolthelighting,airconditioning,andotherequipmentintheroomthroughtheirmobilephones,improvingtheconvenienceandcomfortofaccommodation.如家酒店连锁通过成本领先、差异化竞争、品牌建设、连锁扩张和技术创新等策略的选择和实施，实现了在经济型酒店行业的竞争优势和领先地位。这些策略的成功实践不仅对如家酒店自身的发展具有重要意义，也为其他经济型酒店提供了有益的借鉴和启示。HomeInnChainhasachievedacompetitiveadvantageandleadingpositionintheeconomyhotelindustrythroughtheselectionandimplementationofstrategiessuchascostleadership,differentiatedcompetition,brandbuilding,chainexpansion,andtechnologicalinnovation.ThesuccessfulimplementationofthesestrategiesisnotonlyofgreatsignificanceforthedevelopmentofHomeInnitself,butalsoprovidesusefulreferenceandinspirationforothereconomyhotels.四、如家酒店连锁竞争策略的实施效果TheImplementationEffectofHomeInnChainCompetitionStrategy如家酒店连锁作为中国经济型酒店行业的领军企业，其实施的竞争策略不仅在国内市场产生了深远的影响，也在一定程度上推动了整个行业的发展。其竞争策略的实施效果具体表现在以下几个方面：AsaleadingenterpriseinChina'seconomyhotelindustry,HomeInnChain'scompetitivestrategyhasnotonlyhadaprofoundimpactonthedomesticmarket,butalsotosomeextentpromotedthedevelopmentoftheentireindustry.Theimplementationeffectofitscompetitivestrategyisspecificallyreflectedinthefollowingaspects:市场份额的快速增长：通过差异化竞争策略，如家酒店连锁成功地在经济型酒店市场中脱颖而出。其独特的品牌定位、服务理念和成本控制模式，使得如家在短时间内迅速占领了市场份额，成为了经济型酒店市场的领导者。Rapidgrowthinmarketshare:Throughdifferentiatedcompetitivestrategies,suchasHomeInnChainsuccessfullystandsoutintheeconomyhotelmarket.Itsuniquebrandpositioning,servicephilosophy,andcostcontrolmodelhaveenabledHomeInntoquicklycapturemarketshareandbecomealeaderintheeconomyhotelmarketinashortperiodoftime.品牌影响力的提升：如家酒店连锁注重品牌建设和维护，通过一系列的品牌传播活动，成功塑造了如家品牌的良好形象。同时，如家还通过不断提升服务质量和客户满意度，进一步增强了品牌影响力，使得如家成为了消费者心目中的首选品牌。Enhancementofbrandinfluence:TheHomeInnchainfocusesonbrandbuildingandmaintenance,andhassuccessfullyshapedagoodimageoftheHomeInnbrandthroughaseriesofbrandcommunicationactivities.Meanwhile,bycontinuouslyimprovingservicequalityandcustomersatisfaction,Rujiahasfurtherenhanceditsbrandinfluence,makingitthepreferredbrandinthemindsofconsumers.运营效率的优化：如家酒店连锁在运营方面实施了精细化的管理策略，通过优化流程、降低成本、提高服务质量等方式，实现了运营效率的大幅提升。这不仅提高了如家的盈利能力，也为其在激烈的市场竞争中赢得了更多的竞争优势。Optimizationofoperationalefficiency:HomeInnChainhasimplementedarefinedmanagementstrategyinitsoperations,achievingasignificantimprovementinoperationalefficiencybyoptimizingprocesses,reducingcosts,andimprovingservicequality.ThisnotonlyimprovestheprofitabilityofRujia,butalsogivesitmorecompetitiveadvantagesinthefiercemarketcompetition.行业地位的巩固：如家酒店连锁的竞争策略不仅提升了自身的竞争力，也在一定程度上推动了整个行业的发展。其成功的经验和模式被其他企业广泛借鉴和学习，进一步巩固了如家在行业中的领导地位。Consolidationofindustryposition:ThecompetitivestrategyofHomeInnChainnotonlyenhancesitsowncompetitiveness,butalsotosomeextentpromotesthedevelopmentoftheentireindustry.Itssuccessfulexperienceandmodelhavebeenwidelyborrowedandlearnedfrombyotherenterprises,furtherconsolidatingRujia'sleadershippositionintheindustry.如家酒店连锁的竞争策略实施效果显著，不仅实现了自身的快速发展和成功转型，也为中国经济型酒店行业的发展做出了积极的贡献。TheimplementationofthecompetitivestrategyofHomeInnChainhasachievedsignificantresults,notonlyachievingitsownrapiddevelopmentandsuccessfultransformation,butalsomakingpositivecontributionstothedevelopmentofChina'seconomyhotelindustry.五、如家酒店连锁面临的挑战与应对策略ChallengesandResponseStrategiesFacedbyHomeInnChain如家酒店连锁作为中国经济型酒店行业的领军者，虽然在过去的发展历程中取得了显著的成绩，但在当前竞争激烈的市场环境下，仍面临着一系列的挑战。为了保持并提升竞争优势，如家酒店连锁需要采取有效的应对策略。AsaleaderinChina'seconomyhotelindustry,HomeInnChainhasachievedsignificantresultsinitspastdevelopment,butstillfacesaseriesofchallengesinthecurrentfiercelycompetitivemarketenvironment.Inordertomaintainandenhancecompetitiveadvantage,suchashomehotelchains,effectiveresponsestrategiesneedtobeadopted.挑战一：市场竞争加剧。随着经济型酒店市场的不断扩大，越来越多的品牌涌入市场，加剧了竞争。为了应对这一挑战，如家酒店连锁应继续加强品牌建设，提升品牌知名度和美誉度。同时，通过不断创新服务内容和提升服务质量，满足消费者多样化的需求，增强客户黏性。Challenge1:Intensifiedmarketcompetition.Withthecontinuousexpansionoftheeconomyhotelmarket,moreandmorebrandsareenteringthemarket,intensifyingcompetition.Toaddressthischallenge,HomeInnChainshouldcontinuetostrengthenbrandbuilding,enhancebrandawarenessandreputation.Atthesametime,bycontinuouslyinnovatingservicecontentandimprovingservicequality,wecanmeetthediverseneedsofconsumersandenhancecustomerstickiness.挑战二：成本压力上升。酒店业的成本包括租金、人工、物料等多个方面，近年来这些成本都在不断上升。为了应对这一挑战，如家酒店连锁可以通过优化采购渠道、降低库存成本、提高能源利用效率等方式来降低成本。还可以通过提高客房出租率和客户满意度来增加收入，从而缓解成本压力。Challenge2:Increasedcostpressure.Thecostofthehotelindustryincludesmultipleaspectssuchasrent,labor,andmaterials,allofwhichhavebeencontinuouslyincreasinginrecentyears.Toaddressthischallenge,homehotelchainscanreducecostsbyoptimizingprocurementchannels,reducinginventorycosts,andimprovingenergyefficiency.Revenuecanalsobeincreasedbyincreasingroomoccupancyratesandcustomersatisfaction,therebyalleviatingcostpressures.挑战三：消费者需求变化。随着消费者消费观念的升级和多样化，经济型酒店也需要不断适应和满足消费者的新需求。如家酒店连锁可以通过市场调研和数据分析来了解消费者的需求变化，及时调整产品和服务策略。通过引入智能化技术，提升客户体验和服务效率，满足消费者对便捷、舒适、个性化的需求。Challengethree:Changesinconsumerdemand.Withtheupgradinganddiversificationofconsumerconsumptionconcepts,economyhotelsalsoneedtoconstantlyadaptandmeetthenewneedsofconsumers.HomeInnChaincanunderstandchangesinconsumerdemandandadjustproductandservicestrategiesinatimelymannerthroughmarketresearchanddataanalysis.Byintroducingintelligenttechnology,wecanimprovecustomerexperienceandserviceefficiency,andmeettheneedsofconsumersforconvenience,comfort,andpersonalization.如家酒店连锁在面对市场竞争、成本压力和消费者需求变化等挑战时，需要不断创新和优化，以保持和提升竞争优势。通过加强品牌建设、优化成本管理、满足消费者需求等策略的实施，相信如家酒店连锁将能够在未来的市场竞争中取得更加辉煌的成绩。Whenfacingchallengessuchasmarketcompetition,costpressure,andchangesinconsumerdemand,HomeInnChainneedstoconstantlyinnovateandoptimizetomaintainandenhanceitscompetitiveadvantage.Byimplementingstrategiessuchasstrengtheningbrandbuilding,optimizingcostmanagement,andmeetingconsumerneeds,webelievethatHomeInnChainwillbeabletoachieveevenmorebrilliantresultsinfuturemarketcompetition.六、经济型酒店竞争策略选择的启示Inspirationfromtheselectionofcompetitivestrategiesforeconomyhotels以如家酒店连锁为例的经济型酒店竞争策略选择，为酒店行业带来了深刻的启示。明确市场定位是经济型酒店成功的关键。如家酒店连锁通过精准的市场定位，满足了广大消费者对经济型酒店的需求，从而在激烈的竞争中脱颖而出。这告诉我们，酒店在进行竞争策略选择时，必须深入了解市场需求，明确自身的市场定位，以提供符合消费者需求的产品和服务。Theselectionofcompetitivestrategiesforeconomyhotels,takingtheexampleoftheHomeInnchain,hasbroughtprofoundinsightstothehotelindustry.Clearmarketpositioningisthekeytothesuccessofeconomyhotels.HomeInnChainmeetstheneedsofconsumersforbudgethotelsthroughprecisemarketpositioning,thusstandingoutinfiercecompetition.Thistellsusthatwhenchoosingacompetitivestrategy,hotelsmusthaveadeepunderstandingofmarketdemand,clarifytheirmarketpositioning,andprovideproductsandservicesthatmeetconsumerneeds.经济型酒店应注重成本控制和运营效率提升。如家酒店连锁通过标准化管理、采购成本控制和人力资源优化等措施，有效降低了运营成本，提高了运营效率。这为其他经济型酒店提供了借鉴，即在竞争激烈的市场中，通过精细化的管理和成本控制，提升运营效率，是保持竞争力的关键。Economyhotelsshouldfocusoncostcontrolandoperationalefficiencyimprovement.HomeInnChainhaseffectivelyreducedoperatingcostsandimprovedoperationalefficiencythroughstandardizedmanagement,procurementcostcontrol,andhumanresourceoptimizationmeasures.Thisprovidesareferenceforothereconomyhotels,thatis,inafiercelycompetitivemarket,improvingoperationalefficiencythroughrefinedmanagementandcostcontrolisthekeytomaintainingcompetitiveness.经济型酒店还应关注品牌建设和服务质量提升。如家酒店连锁通过统一的品牌形象、标准化的服务流程和优质的客户服务，树立了良好的品牌形象，赢得了消费者的信任。这启示我们，在经济型酒店市场中，品牌建设和服务质量同样重要。酒店应通过提供优质的服务、建立良好的口碑，不断提升品牌价值和竞争力。Economyhotelsshouldalsofocusonbrandbuildingandservicequalityimprovement.HomeInnChainhasestablishedagoodbrandimageandwonthetrustofconsumersthroughaunifiedbrandimage,standardizedserviceprocesses,andhigh-qualitycustomerservice.Thisinspiresusthatintheeconomyhotelmarket,brandbuildingandservicequalityareequallyimportant.Hotelsshouldcontinuouslyenhancebrandvalueandcompetitivenessbyprovidinghigh-qualityservicesandestablishingagoodreputation.经济型酒店应善于利用互联网和新媒体进行营销推广。如家酒店连锁通过在线预订平台、社交媒体营销等手段，有效扩大了品牌影响力，吸引了更多潜在消费者。这告诉我们，在互联网时代，经济型酒店应充分利用互联网和新媒体的优势，进行多元化、精准化的营销推广，以提高品牌知名度和市场占有率。EconomicalhotelsshouldbegoodatusingtheInternetandnewmediaformarketingpromotion.HomeInnChainhaseffectivelyexpandeditsbrandinfluenceandattractedmorepotentialconsumersthroughonlinebookingplatforms,socialmediamarketing,andothermeans.ThistellsusthatintheInternetera,economichotelsshouldmakefulluseoftheadvantagesoftheInternetandnewmediatocarryoutdiversifiedandaccuratemarketingpromotiontoimprovebrandawarenessandmarketshare.如家酒店连锁的竞争策略选择为经济型酒店行业带来了宝贵的启示。通过明确市场定位、注重成本控制和运营效率提升、关注品牌建设和服务质量提升以及善于利用互联网和新媒体进行营销推广等措施，经济型酒店可以在激烈的市场竞争中脱颖而出，实现可持续发展。ThecompetitivestrategyselectionofHomeInnChainhasbroughtvaluableinsightstotheeconomyhotelindustry.Economichotelscanstandoutinthefiercemarketcompetitionandachievesustainabledevelopmentbyclarifyingmarketpositioning,focusingoncostcontrolandimprovingoperationalefficiency,focusingonbrandbuildingandimprovingservicequality,andmakinggooduseoftheInternetandnewmediaformarketingandpromotion.七、结论Conclusion经过对如家酒店连锁的深入研究，我们可以清晰地看到经济型酒店在竞争激烈的市场环境中如何制定并执行有效的竞争策略。如家酒店连锁的成功并非