乡村振兴视野下的农民工返乡创业模式研究

乡村振兴视野下的农民工返乡创业模式研究一、本文概述Overviewofthisarticle随着中国城市化进程的快速推进，大量农民工涌入城市寻找工作机会，为城市的经济发展做出了巨大的贡献。然而，随着乡村振兴战略的提出和实施，农民工返乡创业成为了一种新的趋势。本文旨在探讨乡村振兴视野下农民工返乡创业的模式，分析其原因、特点、影响及存在的问题，并提出相应的政策建议。WiththerapidadvancementofChina'surbanizationprocess,alargenumberofmigrantworkershavefloodedintocitiesinsearchofjobopportunities,makingtremendouscontributionstotheeconomicdevelopmentofcities.However,withtheproposalandimplementationoftheruralrevitalizationstrategy,thereturnofmigrantworkerstotheirhometownsforentrepreneurshiphasbecomeanewtrend.Thisarticleaimstoexplorethemodelofmigrantworkersreturningtotheirhometownsforentrepreneurshipfromtheperspectiveofruralrevitalization,analyzeitsreasons,characteristics,impacts,andexistingproblems,andproposecorrespondingpolicyrecommendations.本文将回顾农民工外出务工的历史背景和现状，阐述农民工返乡创业的背景和趋势。通过对不同地区的农民工返乡创业案例进行深入分析，总结出几种典型的创业模式，如基于农业产业链的创业、基于乡村旅游的创业、基于电子商务的创业等，并探讨这些模式的优劣势和适用范围。Thisarticlewillreviewthehistoricalbackgroundandcurrentsituationofmigrantworkersgoingouttowork,andelaborateonthebackgroundandtrendsofmigrantworkersreturninghometostartbusinesses.Throughin-depthanalysisofentrepreneurialcasesofmigrantworkersreturningtotheirhometownsindifferentregions,severaltypicalentrepreneurialmodelsaresummarized,suchasagriculturalindustrychainbasedentrepreneurship,ruraltourismbasedentrepreneurship,e-commercebasedentrepreneurship,etc.Theadvantages,disadvantages,andapplicabilityofthesemodelsarediscussed.接着，本文将分析农民工返乡创业对乡村振兴的积极推动作用，包括促进农村经济发展、改善农村就业结构、提升农村人口素质等。也将探讨农民工返乡创业面临的挑战和问题，如资金短缺、人才缺乏、市场风险等。Next,thisarticlewillanalyzethepositiveroleofmigrantworkersreturninghometostartbusinessesinpromotingruralrevitalization,includingpromotingruraleconomicdevelopment,improvingruralemploymentstructure,andenhancingthequalityofruralpopulation.Wewillalsoexplorethechallengesandproblemsfacedbymigrantworkersreturningtotheirhometownsforentrepreneurship,suchasfundingshortages,talentshortages,andmarketrisks.本文将提出促进农民工返乡创业的政策建议，包括加大政府扶持力度、完善创业服务体系、加强创业培训等，以期为农民工返乡创业提供有力的政策支持和保障。通过本文的研究，旨在为乡村振兴和农民工返乡创业提供理论支撑和实践指导。Thisarticlewillproposepolicyrecommendationstopromotethereturnofmigrantworkerstotheirhometownsforentrepreneurship,includingincreasinggovernmentsupport,improvingtheentrepreneurshipservicesystem,strengtheningentrepreneurshiptraining,etc.,inordertoprovidestrongpolicysupportandguaranteesformigrantworkerstoreturntotheirhometownsforentrepreneurship.Throughthisstudy,theaimistoprovidetheoreticalsupportandpracticalguidanceforruralrevitalizationandthereturnofmigrantworkerstotheirhometownsforentrepreneurship.二、文献综述Literaturereview随着乡村振兴战略的深入实施，农民工返乡创业现象逐渐成为学术界和政策制定者关注的焦点。农民工返乡创业不仅有助于推动乡村经济的发展，还能够促进乡村社会的繁荣和稳定。因此，对农民工返乡创业模式的研究具有重要的理论和实践意义。Withthedeepeningimplementationoftheruralrevitalizationstrategy,thephenomenonofmigrantworkersreturninghometostartbusinesseshasgraduallybecomeafocusofattentionfortheacademiccommunityandpolicymakers.Thereturnofmigrantworkerstotheirhometownsforentrepreneurshipnotonlyhelpstopromotethedevelopmentofruraleconomy,butalsopromotestheprosperityandstabilityofruralsociety.Therefore,thestudyofentrepreneurialmodelsformigrantworkersreturninghomehasimportanttheoreticalandpracticalsignificance.国内外学者对于农民工返乡创业的研究主要集中在创业动机、创业模式、创业影响因素以及创业对乡村振兴的作用等方面。在创业动机方面，学者们普遍认为农民工返乡创业的主要动机包括乡土情结、家庭因素、政策引导以及个人职业发展等。在创业模式方面，学者们根据不同的分类标准提出了多种模式，如基于产业类型的农业创业、工业创业和服务业创业，基于创业方式的个体创业、合伙创业和公司创业等。在创业影响因素方面，学者们指出资金、技术、市场、政策等因素对农民工返乡创业具有重要的影响。在创业对乡村振兴的作用方面，学者们普遍认为农民工返乡创业能够促进乡村经济的发展、增加就业机会、提高农民收入、推动乡村治理创新等。Domesticandforeignscholarsmainlyfocusontheresearchofmigrantworkersreturningtotheirhometownsforentrepreneurship,includingentrepreneurialmotivation,entrepreneurialmodels,entrepreneurialinfluencingfactors,andtheroleofentrepreneurshipinruralrevitalization.Intermsofentrepreneurialmotivation,scholarsgenerallybelievethatthemainmotivationsformigrantworkerstoreturntotheirhometownsforentrepreneurshipincluderuralsentiment,familyfactors,policyguidance,andpersonalcareerdevelopment.Intermsofentrepreneurialmodels,scholarshaveproposedvariousmodelsbasedondifferentclassificationcriteria,suchasagriculturalentrepreneurship,industrialentrepreneurship,andserviceindustryentrepreneurshipbasedonindustrytypes,individualentrepreneurshipbasedonentrepreneurialmethods,partnershipentrepreneurship,andcorporateentrepreneurship.Intermsofinfluencingfactorsonentrepreneurship,scholarshavepointedoutthatfactorssuchasfunding,technology,market,andpolicieshaveimportantimpactsonthereturnofmigrantworkerstotheirhometownsforentrepreneurship.Intermsoftheroleofentrepreneurshipinruralrevitalization,scholarsgenerallybelievethatmigrantworkersreturningtotheirhometownsforentrepreneurshipcanpromoteruraleconomicdevelopment,increaseemploymentopportunities,increasefarmers'income,andpromoteinnovationinruralgovernance.然而，现有研究仍存在一些不足。对于农民工返乡创业模式的分类和界定尚不统一，导致研究结论的可比性和可操作性受到一定影响。现有研究多侧重于宏观层面的分析和描述，缺乏对农民工返乡创业微观机制的深入探究。对于农民工返乡创业与乡村振兴之间的内在联系和互动机制的研究仍显不足，需要进一步加强。However,therearestillsomeshortcomingsinexistingresearch.Theclassificationanddefinitionofentrepreneurialmodelsformigrantworkersreturningtotheirhometownsarenotyetunified,whichhasaffectedthecomparabilityandoperabilityofresearchconclusions.Existingresearchmostlyfocusesonmacrolevelanalysisanddescription,lackingin-depthexplorationofthemicromechanismofmigrantworkersreturningtotheirhometownsforentrepreneurship.Thereisstillinsufficientresearchontheinherentconnectionandinteractionmechanismbetweenmigrantworkersreturningtotheirhometownsforentrepreneurshipandruralrevitalization,andfurtherstrengtheningisneeded.因此，本研究旨在通过对农民工返乡创业模式的深入研究和系统梳理，为乡村振兴战略的实施提供理论支持和政策建议。具体而言，本研究将综合运用文献分析、案例分析、问卷调查等方法，探究农民工返乡创业的动机、模式、影响因素及其与乡村振兴的内在联系。本研究还将关注农民工返乡创业过程中的微观机制和创新实践，以期为推动乡村振兴和农民工返乡创业提供有益的启示和借鉴。Therefore,thisstudyaimstoprovidetheoreticalsupportandpolicyrecommendationsfortheimplementationoftheruralrevitalizationstrategythroughin-depthresearchandsystematicsortingoftheentrepreneurialmodelsofmigrantworkersreturningtotheirhometowns.Specifically,thisstudywillcomprehensivelyutilizemethodssuchasliteratureanalysis,caseanalysis,andquestionnairesurveystoexplorethemotivations,patterns,influencingfactors,andintrinsicconnectionsbetweenmigrantworkersreturningtotheirhometownsforentrepreneurshipandruralrevitalization.Thisstudywillalsofocusonthemicromechanismsandinnovativepracticesintheprocessofmigrantworkersreturningtotheirhometownsforentrepreneurship,inordertoprovideusefulinspirationandreferenceforpromotingruralrevitalizationandmigrantworkersreturningtotheirhometownsforentrepreneurship.三、农民工返乡创业现状分析Analysisofthecurrentsituationofmigrantworkersreturningtotheirhometownsforentrepreneurship随着我国经济的持续发展和城乡结构的深刻变革，农民工返乡创业现象逐渐显现并呈现出蓬勃发展的态势。农民工返乡创业，不仅有助于推动乡村振兴，还能有效缓解城市就业压力，促进区域经济的均衡发展。然而，当前农民工返乡创业面临着诸多挑战和问题，值得我们深入研究和探讨。WiththesustaineddevelopmentofChina'seconomyandprofoundchangesintheurban-ruralstructure,thephenomenonofmigrantworkersreturningtotheirhometownsforentrepreneurshipisgraduallyemergingandshowingathrivingtrend.Thereturnofmigrantworkerstotheirhometownsforentrepreneurshipnotonlyhelpstopromoteruralrevitalization,butalsoeffectivelyalleviatesurbanemploymentpressureandpromotesbalancedregionaleconomicdevelopment.However,thecurrentchallengesandproblemsfacedbymigrantworkersreturningtotheirhometownsforentrepreneurshipareworthourin-depthresearchandexploration.从创业动机来看，农民工返乡创业的主要动力源于对家乡的深厚情感和对未来生活的美好期待。他们在城市积累了丰富的经验和技能，渴望将这些资源带回家乡，为家乡的发展贡献力量。同时，随着国家对乡村振兴战略的持续推进，政策扶持和创业环境的改善也为农民工返乡创业提供了有利条件。Fromtheperspectiveofentrepreneurialmotivation,themaindrivingforcebehindmigrantworkersreturningtotheirhometownsforentrepreneurshipcomesfromtheirdeepemotionstowardstheirhometownsandtheirexpectationsforabetterfuturelife.Theyhaveaccumulatedrichexperienceandskillsinthecity,andareeagertobringtheseresourcesbacktotheirhometownandcontributetoitsdevelopment.Meanwhile,withthecontinuouspromotionofthecountry'sruralrevitalizationstrategy,policysupportandtheimprovementoftheentrepreneurialenvironmenthavealsoprovidedfavorableconditionsformigrantworkerstoreturnhomeandstartbusinesses.从创业领域来看，农民工返乡创业主要集中在农业、乡村旅游、电子商务等领域。他们充分利用家乡的资源优势，发展特色产业，带动当地经济发展。例如，一些农民工利用先进的农业技术，发展现代农业，提高农产品附加值；还有一些农民工依托家乡的自然风光和人文历史，发展乡村旅游，吸引游客前来观光旅游；还有一些农民工利用互联网平台，开展电子商务，拓宽销售渠道，增加收入来源。Fromtheperspectiveofentrepreneurship,migrantworkersreturningtotheirhometownsforentrepreneurshiparemainlyconcentratedinfieldssuchasagriculture,ruraltourism,ande-commerce.Theyfullyutilizetheresourceadvantagesoftheirhometown,developcharacteristicindustries,anddrivelocaleconomicdevelopment.Forexample,somemigrantworkersutilizeadvancedagriculturaltechnologytodevelopmodernagricultureandincreasetheaddedvalueofagriculturalproducts;Somemigrantworkersrelyonthenaturalsceneryandculturalhistoryoftheirhometownstodevelopruraltourismandattracttouriststocomeforsightseeing;SomemigrantworkersusetheInternetplatformtocarryoute-commerce,expandsaleschannelsandincreaseincomesources.然而，农民工返乡创业也面临着一些问题和挑战。创业资金短缺是制约农民工返乡创业的重要因素之一。由于缺乏足够的资金支持，许多创业项目难以启动或难以持续发展。创业技能和经验不足也是制约农民工返乡创业的重要因素之一。尽管他们在城市积累了一定的经验和技能，但面对全新的创业环境，他们仍然需要不断学习和提升自己的能力。市场竞争激烈、政策支持不足等问题也对农民工返乡创业构成了一定的挑战。However,migrantworkersreturninghometostartbusinessesalsofacesomeproblemsandchallenges.Theshortageofentrepreneurialfundsisoneoftheimportantfactorsrestrictingmigrantworkersfromreturningtotheirhometownsforentrepreneurship.Duetoalackofsufficientfinancialsupport,manyentrepreneurialprojectsaredifficulttoinitiateorsustain.Lackofentrepreneurialskillsandexperienceisalsooneoftheimportantfactorsrestrictingmigrantworkersfromreturningtotheirhometownsforentrepreneurship.Althoughtheyhaveaccumulatedsomeexperienceandskillsinthecity,theystillneedtoconstantlylearnandimprovetheirabilitiesinthefaceofanewentrepreneurialenvironment.Thefiercemarketcompetitionandinsufficientpolicysupportalsoposecertainchallengesformigrantworkersreturningtotheirhometownsforentrepreneurship.针对以上问题和挑战，我们需要从多个方面入手，推动农民工返乡创业健康发展。一方面，政府应加大对农民工返乡创业的政策扶持力度，提供创业资金、创业培训、创业指导等全方位的服务和支持；另一方面，社会各界也应积极参与到农民工返乡创业中来，提供技术支持、市场资源等方面的帮助。农民工自身也应不断提升自身的创业能力和素质，以适应日益激烈的市场竞争。Inresponsetotheaboveproblemsandchallenges,weneedtostartfrommultipleaspectstopromotethehealthydevelopmentofmigrantworkersreturninghometostartbusinesses.Ontheonehand,thegovernmentshouldincreasepolicysupportformigrantworkersreturningtotheirhometownsforentrepreneurship,providingcomprehensiveservicesandsupportsuchasentrepreneurshipfunds,entrepreneurshiptraining,andentrepreneurshipguidance;Ontheotherhand,allsectorsofsocietyshouldactivelyparticipateintheentrepreneurshipofmigrantworkersreturningtotheirhometowns,providingtechnicalsupport,marketresources,andotherassistance.Migrantworkersthemselvesshouldalsocontinuouslyimprovetheirentrepreneurialabilitiesandqualitiestoadapttotheincreasinglyfiercemarketcompetition.农民工返乡创业是推动乡村振兴和区域经济均衡发展的重要力量。虽然当前农民工返乡创业面临着一些问题和挑战，但只要我们共同努力，加强政策支持、社会支持和自身能力提升等多方面的措施，相信农民工返乡创业一定能够迎来更加广阔的发展空间和更加美好的未来。Thereturnofmigrantworkerstotheirhometownsforentrepreneurshipisanimportantforceinpromotingruralrevitalizationandbalancedregionaleconomicdevelopment.Althoughtherearesomeproblemsandchallengesfacedbymigrantworkersreturningtotheirhometownsforentrepreneurship,aslongasweworktogether,strengthenpolicysupport,socialsupport,andimproveourownabilitiesandothermeasures,webelievethatmigrantworkersreturningtotheirhometownsforentrepreneurshipwilldefinitelyusherinbroaderdevelopmentspaceandabetterfuture.四、农民工返乡创业模式研究AStudyontheEntrepreneurshipModelforMigrantWorkersReturningHome在乡村振兴的大背景下，农民工返乡创业已成为推动乡村经济发展和转型升级的重要力量。对于农民工而言，返乡创业不仅是实现自身价值和追求更好生活的途径，也是推动家乡发展、助力乡村振兴的重要方式。Inthecontextofruralrevitalization,thereturnofmigrantworkerstotheirhometownsforentrepreneurshiphasbecomeanimportantforceinpromotingruraleconomicdevelopmentandtransformationandupgrading.Formigrantworkers,returningtotheirhometownsforentrepreneurshipisnotonlyawaytorealizetheirownvalueandpursueabetterlife,butalsoanimportantwaytopromotethedevelopmentoftheirhometownsandassistinruralrevitalization.农民工返乡创业的模式多种多样，主要包括个体经济、农民专业合作社、农业企业等。其中，个体工商户是最常见的创业形式，农民工通过开设小商店、餐馆、理发店等小型商业实体，为乡村提供多样化的服务。农民专业合作社则是由农民自发组成的合作经济组织，通过集体经营、共担风险、共享收益的方式，发展特色农业、提高农产品附加值。农业企业则是由有一定资金和技术实力的农民工创办，通过规模化、产业化、品牌化的经营方式，推动乡村产业升级和农业现代化。Therearevariousmodelsformigrantworkerstoreturntotheirhometownsforentrepreneurship,mainlyincludingindividualeconomy,farmerprofessionalcooperatives,agriculturalenterprises,etc.Amongthem,individualbusinessesarethemostcommonformofentrepreneurship,andmigrantworkersprovidediversifiedservicestoruralareasbyopeningsmallcommercialentitiessuchasshops,restaurants,andhairsalons.Farmers'professionalcooperativesarecooperativeeconomicorganizationsformedspontaneouslybyfarmers,whichdevelopcharacteristicagricultureandincreasetheaddedvalueofagriculturalproductsthroughcollectiveoperation,risksharing,andprofitsharing.Agriculturalenterprisesarefoundedbymigrantworkerswithcertainfinancialandtechnologicalstrength,andpromoteruralindustrialupgradingandagriculturalmodernizationthroughlarge-scale,industrialized,andbrandedmanagementmethods.农民工返乡创业具有明显的优势。他们长期在外务工，积累了丰富的资金、技术和管理经验，为返乡创业提供了有力支持。农民工对家乡有深厚的感情，对乡村发展有独特的见解和热情，能够更好地结合当地资源和优势，发展特色产业。然而，农民工返乡创业也面临着诸多挑战，如资金短缺、人才匮乏、市场竞争激烈等。Migrantworkersreturningtotheirhometownsforentrepreneurshiphaveobviousadvantages.Theyhavebeenworkingoutsideforalongtimeandhaveaccumulatedrichfunds,technology,andmanagementexperience,providingstrongsupportforentrepreneurshipintheirhometowns.Migrantworkershaveadeepaffectionfortheirhometowns,uniqueinsightsandenthusiasmforruraldevelopment,andcanbettercombinelocalresourcesandadvantagestodevelopcharacteristicindustries.However,migrantworkersreturningtotheirhometownsforentrepreneurshipalsofacemanychallenges,suchasfundingshortages,talentshortages,andfiercemarketcompetition.为了推动农民工返乡创业，助力乡村振兴，需要政府、社会和个人共同努力。政府应加大对农民工返乡创业的扶持力度，提供财政补贴、税收优惠、创业培训等政策支持；加强基础设施建设，改善乡村投资环境，吸引更多农民工返乡创业。社会各界也应积极参与农民工返乡创业，提供技术支持、市场指导、人才培养等服务。农民工自身也应不断提升自身素质和能力，增强创业意识和创新精神，为乡村振兴贡献自己的力量。Inordertopromotethereturnofmigrantworkerstotheirhometownsforentrepreneurshipandassistinruralrevitalization,itisnecessaryforthegovernment,society,andindividualstoworktogether.Thegovernmentshouldincreasesupportformigrantworkersreturningtotheirhometownstostartbusinesses,providingpolicysupportsuchasfinancialsubsidies,taxincentives,andentrepreneurshiptraining;Strengtheninfrastructureconstruction,improveruralinvestmentenvironment,andattractmoremigrantworkerstoreturntotheirhometownsforentrepreneurship.Allsectorsofsocietyshouldactivelyparticipateintheentrepreneurshipofmigrantworkersreturningtotheirhometowns,providingtechnicalsupport,marketguidance,talentcultivationandotherservices.Migrantworkersthemselvesshouldalsocontinuouslyimprovetheirownqualitiesandabilities,enhancetheirentrepreneurialawarenessandinnovativespirit,andcontributetheireffortstoruralrevitalization.农民工返乡创业是推动乡村振兴的重要途径。通过深入研究农民工返乡创业的模式、优势和挑战，提出有效的策略和建议，可以推动农民工返乡创业健康发展，为乡村振兴注入新的活力和动力。Thereturnofmigrantworkerstotheirhometownsforentrepreneurshipisanimportantwaytopromoteruralrevitalization.Byconductingin-depthresearchonthemodels,advantages,andchallengesofmigrantworkersreturningtotheirhometownsforentrepreneurship,andproposingeffectivestrategiesandsuggestions,wecanpromotethehealthydevelopmentofmigrantworkersreturningtotheirhometownsforentrepreneurship,injectingnewvitalityandmomentumintoruralrevitalization.五、农民工返乡创业面临的挑战与问题Thechallengesandproblemsfacedbymigrantworkersreturningtotheirhometownsforentrepreneurship在乡村振兴的大背景下，农民工返乡创业已成为推动农村经济发展的重要力量。然而，在这一过程中，他们也面临着诸多挑战与问题，这些问题不仅影响他们的创业进程，也对乡村振兴的整体战略构成一定的制约。Inthecontextofruralrevitalization,thereturnofmigrantworkerstotheirhometownsforentrepreneurshiphasbecomeanimportantforceinpromotingruraleconomicdevelopment.However,inthisprocess,theyalsofacemanychallengesandproblems,whichnotonlyaffecttheirentrepreneurialprocess,butalsoposecertainconstraintsontheoverallstrategyofruralrevitalization.首当其冲的问题是资金短缺。农民工虽然在外务工积累了部分资金，但相较于创业所需的大额投资，这些资金往往显得捉襟见肘。同时，由于农村地区金融机构的覆盖不足和服务缺失，农民工在融资方面面临着极大的困难。Thefirstandforemostissueistheshortageoffunds.Althoughmigrantworkershaveaccumulatedsomefundswhileworkingoutside,comparedtothelargeinvestmentsrequiredforentrepreneurship,thesefundsoftenappearinsufficient.Meanwhile,duetoinsufficientcoverageandlackofservicesfromfinancialinstitutionsinruralareas,migrantworkersfacegreatdifficultiesinfinancing.技术和管理经验的缺乏也是制约农民工返乡创业的重要因素。农民工虽然在城市务工期间积累了一定的技能和经验，但这些往往不足以支撑他们在农村开展更为复杂的创业活动。由于缺乏有效的培训和指导，他们在面对创业中的种种问题时，往往感到力不从心。Thelackoftechnicalandmanagementexperienceisalsoanimportantfactorrestrictingmigrantworkersfromreturningtotheirhometownsforentrepreneurship.Althoughmigrantworkershaveaccumulatedcertainskillsandexperienceduringtheirtimeworkingincities,theseareoftennotenoughtosupportthemincarryingoutmorecomplexentrepreneurialactivitiesinruralareas.Duetothelackofeffectivetrainingandguidance,theyoftenfeelpowerlesswhenfacingvariousproblemsinentrepreneurship.再者，市场信息和销售渠道的闭塞也是农民工返乡创业面临的一大难题。由于长期在外务工，他们对农村市场的了解相对较少，难以准确把握市场需求和趋势。同时，由于缺乏有效的销售渠道和平台，他们的产品往往难以走出农村，实现更广泛的市场覆盖。Furthermore,theblockageofmarketinformationandsaleschannelsisalsoamajorchallengefacedbymigrantworkersreturningtotheirhometownsforentrepreneurship.Duetolong-termmigrantwork,theirunderstandingoftheruralmarketisrelativelylimited,makingitdifficulttoaccuratelygraspmarketdemandandtrends.Meanwhile,duetothelackofeffectivesaleschannelsandplatforms,theirproductsoftenfinditdifficulttoexpandbeyondruralareasandachievewidermarketcoverage.政策和制度的不完善也对农民工返乡创业构成了一定的制约。虽然政府出台了一系列支持农民工返乡创业的政策措施，但在实际执行过程中，由于种种原因，这些政策往往难以得到有效落实。由于农村地区的制度建设和服务体系尚不完善，农民工在创业过程中也面临着诸多制度性障碍。Theimperfectpoliciesandsystemsalsoposecertainconstraintsonthereturnofmigrantworkerstotheirhometownsforentrepreneurship.Althoughthegovernmenthasintroducedaseriesofpolicymeasurestosupportmigrantworkersreturningtotheirhometownsforentrepreneurship,thesepoliciesareoftendifficulttoeffectivelyimplementintheactualimplementationprocessduetovariousreasons.Duetotheimperfectinstitutionalconstructionandservicesysteminruralareas,migrantworkersalsofacemanyinstitutionalobstaclesintheprocessofentrepreneurship.农民工返乡创业面临着资金短缺、技术和管理经验缺乏、市场信息和销售渠道闭塞以及政策和制度不完善等多重挑战与问题。为了推动农民工返乡创业健康发展，需要政府、社会和个人等多方共同努力，为农民工创业提供更为全面和有效的支持和帮助。Migrantworkersreturningtotheirhometownsforentrepreneurshipfacemultiplechallengesandproblems,suchasfundingshortages,lackoftechnicalandmanagementexperience,blockedmarketinformationandsaleschannels,andimperfectpoliciesandsystems.Inordertopromotethehealthydevelopmentofmigrantworkersreturningtotheirhometownsforentrepreneurship,itisnecessaryforthegovernment,society,andindividualstoworktogethertoprovidemorecomprehensiveandeffectivesupportandassistancefortheirentrepreneurship.六、促进农民工返乡创业的策略与建议Strategiesandsuggestionsforpromotingmigrantworkerstoreturnhomeandstartbusinesses农民工返乡创业是推动乡村振兴的重要力量，针对当前农民工返乡创业面临的主要问题和挑战，本文提出以下策略与建议：Thereturnofmigrantworkerstotheirhometownsforentrepreneurshipisanimportantforceinpromotingruralrevitalization.Inresponsetothemainproblemsandchallengesfacedbymigrantworkersreturningtotheirhometownsforentrepreneurship,thisarticleproposesthefollowingstrategiesandsuggestions:完善政策扶持体系：政府应出台更加具体、细化的扶持政策，如税收优惠、贷款支持、用地保障等，降低返乡创业门槛，激发农民工的创业热情。Improvethepolicysupportsystem:Thegovernmentshouldintroducemorespecificanddetailedsupportpolicies,suchastaxincentives,loansupport,landsecurity,etc.,toreducethethresholdforreturninghometostartbusinessesandstimulatetheentrepreneurialenthusiasmofmigrantworkers.加强创业培训与指导：针对农民工创业能力不足的问题，开展有针对性的创业培训和指导，提升他们的市场洞察能力、经营管理水平和风险防控意识。Strengthenentrepreneurshiptrainingandguidance:Targetedentrepreneurshiptrainingandguidancewillbecarriedouttoaddresstheproblemofinsufficiententrepreneurialabilityamongmigrantworkers,enhancingtheirmarketinsightability,businessmanagementlevel,andriskpreventionawareness.优化创业环境：地方政府应加大基础设施建设，改善乡村创业环境，同时加强市场监管，维护市场秩序，为农民工返乡创业创造公平竞争的市场环境。Optimizingtheentrepreneurialenvironment:Localgovernmentsshouldincreaseinfrastructureconstruction,improvetheruralentrepreneurialenvironment,strengthenmarketsupervision,maintainmarketorder,andcreateafairandcompetitivemarketenvironmentformigrantworkersreturninghomeforentrepreneurship.建立创业服务平台：建立农民工返乡创业服务平台，提供项目推介、政策咨询、融资服务等一站式服务，帮助农民工解决创业过程中的实际问题。Establishanentrepreneurshipserviceplatform:Establishamigrantworkerreturnhomeentrepreneurshipserviceplatform,providingone-stopservicessuchasprojectpromotion,policyconsultation,financingservices,etc.,tohelpmigrantworkerssolvepracticalproblemsintheentrepreneurshipprocess.鼓励创新，发展特色产业：鼓励农民工结合当地资源禀赋和产业优势，发展特色产业，形成具有地方特色的产业集群，提升乡村经济的竞争力。Encourageinnovationanddevelopcharacteristicindustries:Encouragemigrantworkerstocombinelocalresourceendowmentsandindustrialadvantages,developcharacteristicindustries,formindustrialclusterswithlocalcharacteristics,andenhancethecompetitivenessofruraleconomy.加强社会保障和公共服务：完善乡村社会保障体系，解决农民工返乡创业的后顾之忧。提升乡村公共服务水平，吸引更多农民工返乡创业，促进乡村经济社会的全面发展。Strengtheningsocialsecurityandpublicservices:Improvingtheruralsocialsecuritysystemtoaddresstheconcernsofmigrantworkersreturningtotheirhometownsforentrepreneurship.Improvethelevelofruralpublicservices,attractmoremigrantworkerstoreturntotheirhometownsforentrepreneurship,andpromotethecomprehensivedevelopmentofruraleconomyandsociety.促进农民工返乡创业需要政府、社会和个人共同努力，通过完善政策扶持、加强创业培训、优化创业环境、建立服务平台、鼓励创新和加强社会保障等措施，为农民工返乡创业提供有力支持，推动乡村振兴战略的深入实施。Promotingthereturnofmigrantworkerstotheirhometownsforentrepreneurshiprequiresthejointeffortsofthegovernment,society,andindividuals.Throughmeasuressuchasimprovingpolicysupport,strengtheningentrepreneurshiptraining,optimizingtheentrepreneurialenvironment,establishingserviceplatforms,encouraginginnovation,andstrengtheningsocialsecurity,wecanprovidestrongsupportformigrantworkerstoreturntotheirhometownsforentrepreneurshipandpromotethein-depthimplementationoftheruralrevitalizationstrategy.七、结论与展望ConclusionandOutlook随着乡村振兴战略的深入实施，农民工返乡创业已经成为推动乡村经济社会发展的重要力量。本文通过对农民工返乡创业模式的研究，深入剖析了不同创业模式的特点、优劣势及其影响因素，为优化创业模式、提升创业效果提供了有益的参考。Withthedeepeningimplementationoftheruralrevitalizationstrategy,thereturnofmigrantworkerstotheirhometownsforentrepreneurshiphasbecomeanimportantforceinpromotingruraleconomicandsocialdevelopment.Thisarticleconductsresearchontheentrepreneurialmodelsofmigrantworkersreturningtotheirhometowns,anddeeplyanalyzesthecharacteristics,advantagesanddisadvantages,aswellastheinfl