XX奥迪新A8L试驾品鉴会方案

XX奥迪新A8L试驾品鉴会方案2024/3/24XX奥迪新A8L试驾品鉴会方案活动背景：

全新A8L深度品鉴全新奥迪A8L是奥迪新一代旗舰，是奥迪目前在设计与科技方面最顶尖的艺术之作。全新奥迪A8L融入时尚新设计及高端科技的豪华轿车，集合完美的动力配备、优越的驾乘舒适感及独一无二的设计，从新定义D级豪华车的标准。全新A8L将肩负提升奥迪在中国的尊贵品牌形象和提升奥迪在D级轿车市场领域的市场份额的重大使命。XX奥迪新A8L试驾品鉴会方案ActivityBackground:

NewA8LdeeplyappreciationNewAudiA8ListheflagshipofAudi,andthetopproductofartindesignandtechnology.NewAudiA8Listhedeluxecarwithnewdesignandtoptechnology,andcombinesperfectforce,advantageddriverandpassengercomfortablefeelingandoutstandingdesign,whichhasredefinedthestandardofClassDdeluxecar.NewA8LwillundertakethemissionofAudiinChinaforimprovingthenoblebrandimageandthemarketshareofClassDcarmarket.

XX奥迪新A8L试驾品鉴会方案目录Contents整体策略Generalstrategy活动概述Activitybrief活动运营Activityoperation媒体邀约Mediainvitation活动管理Activitymanagement项目预算Projectbudget

XX奥迪新A8L试驾品鉴会方案目录Contents整体策略Generalstrategy活动概述Activitybrief活动运营Activityoperation媒体邀约Mediainvitation活动管理Activitymanagement项目预算Projectbudget

XX奥迪新A8L试驾品鉴会方案整体策略：

思考1：解读奥迪新A8L设计动感的外形设计雕塑般的轮廓连续的特征线条带有独一无二设计的LED大灯独特的奥迪内饰设计风格舒适性空间宽阔大气，舒适感极佳并配备便捷性装备完美手工打造的精致内饰对后排的倾力包装(例如后座娱乐系统，豪华躺椅等)丰富的驾驶员辅助系统（例如带Stop&Go功能的自适应巡航系统)驾驶体验具备竞争优势的驾驶特性奥迪驾驶模式选项，含主动可调空气悬架动态转向带运动差速器的全时四驱定位阐述：为进取的商界领袖提供的、兼备创新与豪华的全新一代豪华轿车。目标群轮廓：当今的“商务精英”：年轻有为，思维开放，依旧在乎权力地位。XX奥迪新A8L试驾品鉴会方案Generalstrategy

Thought1:ExplainAudinewA8LDesignDynamicappearancedesignSculpturecontourContinuouslinesLEDheadlampwithuniquedesignUniqueAudiupholsterydesignstyle

ComfortableWideandgrandspace,comfortablefeelingandconvenientequipmentsPerfectmanuallymadeelaborateupholsteryOutstandingdecorationfortherearseats(forexample:rearseatentertainmentsystem,deluxechaiselongue)Diversifieddriverassistantsystem(forexample:adaptivecruisesystemwithStop&Gofunction)DriveexperienceDrivepropertieswithcompetitiveadvantagesAudidrivemodeoptions,includinginitiativeadjustableairsuspensionDynamicsteeringFull-time4WDwithsportdifferentialOrientationexplanation:Thenewgenerationdeluxecarforaggressivebusinessleaderswithinnovativeanddeluxenature.

Targetedclients:Current“businesselites”:young,successful,openminded,careaboutpowerandstatus.

XX奥迪新A8L试驾品鉴会方案整体策略：

思考2：新A8L在中南小区面对的挑战历经前三代车型的发展，奥迪A8已经在豪华车领域获得了一定地位，但总体数量距离同级别的奔驰S级和宝马7系仍然有不小差距。高端消费圈子里，奥迪的影响力不如竞争品牌那样底气十足。A8L外观与A6L的外观相近，奥迪的公务车形象深入人心，在一定程度上阻碍了A8L在高端豪车市场的发展，奥迪在中国的品牌形象和新A8L在D级轿车市场的尊贵形象有待提升。在高端消费群体中，品牌认知度不足；目标群体变更，经销商集客能力不够。新A8L在中南小区的市场需求：迅速提高在高端消费群体中的知名度凸显尊贵感，彰显A8L高端汽车领域鲜明优势承载总部上市热度，扩大产品影响面，为区域的销售打下基础XX奥迪新A8L试驾品鉴会方案Generalstrategy

Thought2:ChallengesfornewA8LincentralandsouthcommunityAfterthedevelopmentprevious3generationsproducts,AudiA8hasobtainedcertainstatusinthefieldofdeluxecar,butthere’sstillcertaingapbetweenA8andSclassBENZandBMW7series.Inthetopconsumingcircle,theforceofAudifollowsthecompetitivebrands.TheappearanceofA8LissimilarasthatofA6L,theimageofAudiasgovernmentcarisdeeplyrootedintheheartofpeople,whichhaspreventedthedevelopmentofA8Linthetopanddeluxecarmarket,thebrandimageofAudiinChinaandthenobleimageofnewA8LinClassDcarmarketarestilltobeimproved.Intopconsumers,A8hasinadequatebrandrecognition;targetedclientsarechanging,distributorshaveinadequateabilityincollectingguests.

MarketdemandsofnewA8Lincentralandsouthcommunity:QuicklyimprovetheawarenessintopconsumersHighlightthenoblefeelingandthebrightadvantagesofA8LintopcarfieldExtendthelaunchactivityofheadquarter,expandtheforceoftheproductandsetfoundationforsalesinlocalXX奥迪新A8L试驾品鉴会方案

根据中南部区市场和客户特点针对A8L设计的区域层面的投放，延续上市声势，传播全新奥迪A8L区域上市的声音。整体策略

投放目的

以新Ａ８Ｌ中南小区投放延续及深化上市市场声音，提升奥迪品牌及新Ａ８Ｌ的认知度，促进新Ａ８Ｌ销售。延续上市高潮，制造区域声音。

邀请区域内的目标客户群体参加，使投放活动接触潜在客户群体，深度传播奥迪A8L的尊贵地位和核心信息，为销售打基础。加强与潜在客户沟通，促进销售。

提高奥迪品牌的知名度和影响力，提升新A8L上市的影响力和认知度，吸引当地媒体和目标消费群体对新A8L的关注。提升品牌地位，提高新Ａ８Ｌ认知度。XX奥迪新A8L试驾品鉴会方案

Accordingtothefeaturesofcentralandsouthareamarketandclients,launchforthepropertiesofA8Ldesign,extendthelaunchforce,propagandizethevoiceofnewAudiA8Linlocal.

Generalstrategy

launchpurpose

ExtendanddeepenthelaunchvoicethroughthelaunchofnewA8Lincentralandsouthcommunity,improvetherecognitionofAudibrandandnewA8L,promotethesalesofnewA8L.Extendthelaunchclimax,producetheareavoice.

Invitetargetedclientstoattend,promotethelaunchactivitytocontactpotentialclients,deeplypropagandizethenoblestatusandcoreinformationofAudiA8L,andsetfoundationforsales.

Strengthenthecommunicationwithpotentialclients,promotesales.

ImproveAudibrandawarenessandforce,improvethenewA8Llaunchforceandrecognition,attractlocalmediaandtargetconsumerstonewA8L.

Improvethebrandstatus,improvenewA8Lrecognition.XX奥迪新A8L试驾品鉴会方案活动策略锁定目标群体精准宣传平台提升品牌形象、销量集结群体：通过与高端媒体、团体合作，集结目标群体；借助高端消费群体平台，促成奥迪A8L与目标群体之间立体的深度交流。尊贵体验：享受至尊无尚的待遇，培养目标受众心目中对奥迪品牌用户的优越感；展现奥迪新A8L鲜明个性及高端科技的豪华感，体验奥迪A8L动感与高贵结合的美感；借助当地进取人士的影响力，扩大品牌在目标群体内的美誉度；驾乘体验：精心设计试驾项目，彰显新A8L带来的驾乘舒适感，感受奥迪新A8L无微不至的高端设置及奥迪之瑰丽魅力；XX奥迪新A8L试驾品鉴会方案ActivitystrategyLocktargetedclientspreciselypropagandizeplatformimprovethebrandimage,salesvolume

Collectclients:Cooperatewithtopmediaandgroupsforcollectingtargetedclients;Withthetopconsumersplatform,promotethedeepcommunionbetweenAudiA8Landtargetedclients.NobleexperienceEnjoynobletreatment,cultivatetheadvantagedfeelingoftargetedclientstoAudibrandusers;ShowthebrightpersonalityandtoptechnologyofAudinewA8L,experienceAudiA8Ldynamicandnobleaesthetics;Withtheforceoflocalaggressivegentries,expandthereputationofthebrandintargetedclients;TestdriveexperienceCarefullydesigntestdrive,highlightthecomfortablefeelingofdrivingnewA8L,realizethetopsettingsandcharmofAudinewA8Lm;XX奥迪新A8L试驾品鉴会方案目录Contents整体策略Generalstrategy活动概述Activitybrief活动运营Activityoperation媒体邀约Mediainvitation活动管理Activitymanagement项目预算Projectbudget

XX奥迪新A8L试驾品鉴会方案活动概述活动主题“尊享卓越”—2011年全新奥迪A8L品鉴会投放时间郑州：4月29、30、5月1日合肥5月6、7、8日；投放地点郑州、合肥各站参与对象约160人区域主流媒体8人区域主流媒体（周边城市）4人媒体邀约（名人\明星\商业精英）11人经销商邀约（卓越客户）45人经销商邀约（周边城市卓越客户）15人经销商8人经销商（周边城市）4人本地试驾客户80人XX奥迪新A8L试驾品鉴会方案ActivitybriefActivityTheme“尊享卓越”—

2011newAudiA8Lappreciationconference

LaunchTimeZhengzhou

：April29-30,May1

Hefei：

May6,7,8

；LaunchsiteZhengzhou,Hefei

AttendantsofdifferentstationsAbout160personsAreamajormedia8personsAreamajormedia（Citiessurrounding）4personsMediainvitation(celebrity\stars\businesselites)11personsDistributorsinvitation(outstandingclients)45personsDistributorsinvitation（Topclientsinsurroundingcities）15personsDistributors8personsDistributors（Citiessurrounding）4personsLocaltestdriveclients80personsXX奥迪新A8L试驾品鉴会方案活动概述

整体日程安排

第一天18:00到达品鉴会现场19:00奥迪A8L品鉴会、接待晚宴21:30活动结束，入住酒店第二天（品鉴会嘉宾专场）09:30科目培训09:30A组场地培训+B组趣味、专业试驾体验11:30午餐13:30B组场地培训+A组趣味、专业试驾体验17:00活动结束第三天（本地嘉宾专场）10：00科目培训10：30A组场地培训+B组趣味、专业试驾体验12：00午餐13：30B组场地培训+A组趣味、专业试驾体验15：00活动结束XX奥迪新A8L试驾品鉴会方案Activitybrief

GeneralagendaDay118:00Reachtheappreciationconferencesite19:00AudiA8Lappraisalconference,receptiondinner21:30Activityend,Check-inhotel

Day2(Appreciationconferenceguestsspecial)09:30Itemstraining09:30TeamAsitetraining+teamBinteresting,professionaltestdriveexperience11:30Lunch13:30TeamBsitetraining+teamAinteresting,professionaltestdriveexperience17:00ActivityendDay3(Localguests)10：00Itemstraining10：30TeamAsitetraining+teamBinteresting,professionaltestdriveexperience12：00Lunch13：30eamBsitetraining+teamAinteresting,professionaltestdriveexperience15：00ActivityendXX奥迪新A8L试驾品鉴会方案全力打造一个精英汇聚的品鉴会星光璀璨：与媒体联动，聚集各行精英极致视觉：营造震撼视听享受的新车亮相仪式体验完美：

全方位试驾A8L

，体验奥迪奢华共享高雅：借助品尝高档红酒，彰显尊贵并创造交流平台活动概述

品鉴会创意亮点XX奥迪新A8L试驾品鉴会方案PowerfullydeveloptheappreciationconferencewithelitesShiningstars:Cooperatewithmedia,gatherelitesofdifferentindustriesExtremevision:Createastonishedaudio-videoenjoymentforthenewcarlaunchceremonyExperienceperfection:

CompletetestdriveA8L,experiencetheluxuryofAudi

Shareelegance:Enjoyhighgraderedwine,highlightnobleandcreatecommunionplatformActivitybriefAppreciationconferencehighlightsXX奥迪新A8L试驾品鉴会方案活动概述

主要活动内容：尊享卓越—2011年全新奥迪A8L品鉴会餐前酒会新车品鉴试驾体验嘉宾签到德式茶歇品尝客户沟通试驾预约领导致辞艺术表演新车亮相新车深度品鉴晚宴试驾培训静态体验趣味试驾专业试驾XX奥迪新A8L试驾品鉴会方案Activitybrief

Mainactivitycontents:Enjoytheexploration2011newAudiA8LappreciationconferencePreprandialcocktailNewcarappreciationTestdriveexperienceGuestsregistrationGermanystyleteabreakCommunicatewithclientsTestdrivereservationLeadergivesspeechArtisticperformanceNewcarlaunchNewcardeeplyappreciationDinnerTestdrivetrainingStaticexperienceInterestingtestdriveProfessionaltestdriveXX奥迪新A8L试驾品鉴会方案与媒体联动，聚集精英活动概述

品鉴会创意亮点简析通过与《新安晚报》（合肥）和《郑州晚报》、《大河报》（郑州）等媒体合作，邀约当地高端消费群体参与上市品鉴会，让上市品鉴会如同高端人士的聚会Party，彰显新A8L尊贵地位。借力媒体1-针对特定的目标群体进行个性化、精确化的邀约。2-借助品鉴会活动平台，聚集潜在消费群体，促成品牌与目标受众之间立体的深度交流。3-借助商界名人的影响力，扩大品牌在圈层内的美誉度与偏好度。聚集精英深度交流名人效应XX奥迪新A8L试驾品鉴会方案Cooperatewithmedia,gatherelitesActivitybriefAppreciationconferencehighlightsCooperatewith“Xin’anEveningNews”(Hefei)and“ZhengzhouEveningNews”,“DaheDaily”(Zhengzhou),invitelocaltopconsumerstoattendthelaunchappreciationconference,promotethelaunchappreciationconferenceasthetopgentriesParty,highlightnewA8Lnoblestatus.Withtheforceofmedia

1-Presentpersonalizedandpreciseinvitationfortargetedclients.2-Withtheconferenceactivityplatform,gatherpotentialconsumers,promotethedeepcommunicationbetweenthebrandandtargetclients.3-Withtheforceofbusinesscelebrity,expandtheawarenessandfavoriteofbrandinthecircle.

GatherelitesDeepcommunionCelebrityeffect

XX奥迪新A8L试驾品鉴会方案餐前酒会：活动概述

品鉴会创意亮点简析倾听美妙的欧式音乐，品尝来自德国高级红酒及小吃，享受着奥迪带来至始至终全程的尊崇体验。餐洒酒会营造了一个与志同道合的朋友相聚畅谈的机会，为来宾和经销商之间创造了良好的交流平台。让到场来宾都深入体验到奥迪的尊贵服务。XX奥迪新A8L试驾品鉴会方案Preprandialcocktail:ActivitybriefAppreciationconferencehighlightsEnjoywonderfulEuropeanmusicandGermanyhighgraderedwineandrefreshments,enjoythenobleexperiencebroughtbyAudi.Createapartyandcommunicationopportunityforfriendsandcreatethecommunicationplatformforguestsanddistributors.

LetattendantsdeeplyexperiencethenobleserviceofAudi.

XX奥迪新A8L试驾品鉴会方案跨界营销的结合：活动概述

品鉴会创意亮点简析秀台启动仪式。A8L品鉴会现场将开展秀台的启动仪式。通过高雅尊贵的奥迪、进取卓越的A8L、尊贵奢华的秀台，强强联合，引领新的时尚潮流。XX奥迪新A8L试驾品鉴会方案Combinecross-areamarketing:ActivitybriefAppreciationconferencehighlightsShowTimestartceremony.A8LAppreciationsitewillpromotethestartceremonyofShowTime.ThroughelegantandnobleAudi,excellentA8LanddeluxeShowTime,cooperatewiththestrongandleadthenewfashion.

XX奥迪新A8L试驾品鉴会方案高科技的应用：活动概述

品鉴会创意亮点简析光画技术的演绎。光画是使用光来绘画的现场表演，在黑暗的环境中，画家用手上的光笔在画幕上描绘出梦幻般的唯美画面。画幕上的光会停留在板上显现一段时间，然后慢慢消逝。正因为会消失，所以人们会尝试着努力的记住它，才用永远的留在心灵记忆中。光画画风大气盎然，神韵十足。与奥迪品牌所传递的高雅尊贵相吻合。XX奥迪新A8L试驾品鉴会方案ApplicationofhightechnologyActivitybriefAppreciationconferencehighlightsLightpaintingtechnology.Lightpaintingisthesiteperformancetopaintwithlight,inthedarkenvironment,thepainterdrawsthebeautifulpictureonthecurtainwithlightpencil,thelightonthecurtainwillkeeponthecurtainforaperiod,andthendisappearslowly,therefore,peopletrytorememberitsinceitwilldisappearwithdeepimpression.Thelightpaintingisgrandandvivid,andmatchestheeleganceandnoblepassedbyAudibrand.

XX奥迪新A8L试驾品鉴会方案高科技的应用：活动概述

品鉴会创意亮点简析水幕投影技术。水幕投影是将激光器发出的激光束射在水幕喷头喷出的水膜上，形成斑斓夺目的奇异效果.。当观众在观摩时，水幕与现实世界融为一体，当画面出入时，好似事物腾起飞向天空或自天而降，产生一种虚无缥缈和梦幻的感觉，令人神往。具体强烈的科技感，与奥迪A8L进取卓越的品牌理念相呼应。XX奥迪新A8L试驾品鉴会方案ApplicationofhightechnologyActivitybriefAppreciationconferencehighlightsWatercurtainprojectiontechnology.Watercurtainprojectionmeanstospraythelaseronthewaterfilmtoformthesplendidandwonderfuleffect.Watercurtainintegratesintotheactualworldwhenattendantsareenjoying,whenthepicturemoves,itlookslikethatthepicturefliestotheskyordropsfromthesky,thusgeneratingthedreamyfeeling.ThespecificandintensivetechnicalfeelingechoesthestrivingandexcellentbrandthoughtofAudiA8L.

XX奥迪新A8L试驾品鉴会方案新车亮相（郑州站）：活动概述

品鉴会创意亮点简析光绘艺术家在舞台画出新A8L亮丽的LED车头灯的效果LED车头灯的效果画，A8L驶出水幕区，A8L出现于嘉宾面前渐明渐暗的舞台上，光绘艺术大师伴随着轻快地音乐，在舞台中央幕布上画出新A8L标志性的LED车头灯效果图案，幕布腾然升起，舞台上留下新A8L，优雅闪着LED车灯，尊贵的展现在来宾面前。XX奥迪新A8L试驾品鉴会方案Newcarlaunch(Zhengzhou)ActivitybriefAppreciationconferencehighlightsEffectofphotoplottingartistdrawingtheLEDheadlampofnewA8LonthestageEffectofLEDheadlamp,A8Ldrivesoutofthewatercurtainarea,A8Lappearsinfrontoftheguests

Onthemistystage,photoplottingartistdrawtheLEDheadlampofnewA8Lsymboliconthecurtaininthemiddleofthestage,curtainrises,thenewA8LkeepsonthestagewiththeLEDlampflashing,andshowinfrontoftheguestswithanobleimage.

XX奥迪新A8L试驾品鉴会方案新车亮相（合肥站）：活动概述

品鉴会创意亮点简析新A8L在舞台水幕区域驶出，开启标志性的LED车头灯，彰显独特魅力渐明渐暗的舞台上，新A8L伴随着轻快地音乐，在舞台中央水幕区驶出开启新A8L标志性的LED车头灯亮相，舞台上留下新A8L，优雅闪着LED车灯，尊贵的展现在来宾面前。XX奥迪新A8L试驾品鉴会方案Newcarlaunch(Hefei)ActivitybriefAppreciationconferencehighlightsNewA8Ldrivesoutfromthewatercurtainareaonthestage,lightonthesymbolicLEDheadlamp,highlighttheuniqueattraction

Onthemistystage,newA8Ldrivesontothestagefromthewatercurtainareainthemiddleofstagewithcozymusic,andnewA8LlauncheswiththesymbolicLEDheadlamplighting,thenewA8LkeepsonthestagewiththeLEDlampflashing,andshowinfrontoftheguestswithanobleimage.

XX奥迪新A8L试驾品鉴会方案A8L试驾：体验奥迪奢华活动概述

品鉴会创意亮点简析精心设计试驾项目，让嘉宾感受奥迪新A8L无微不至的高端设置及奥迪之尊贵魅力部分试驾项目详细解析静态体验区新A8L性能配置讲解展现，舒适气派的座舱氛围及高端客制化配置。MMI\后座娱乐系统体验区以较缓慢的车速让嘉宾在车上充分体验MMI系统，尤其是在后排试乘的嘉宾，将充分体验后座娱乐系统。奥迪预防式整体安全系统体验区以充气假人作为道具，嘉宾驾驶新A8L体验，当雷达捕捉到危险信号后，车辆自动报警并刹停，让嘉宾体验先进科技带来的安全防护。

专业试驾区体验新A8Lquattro、运动差速器、轻量化车身带来的灵活操控性、平稳车身。夜视系统体验区全封闭篷房，将光线减到最低模拟夜间效果，并设计一定弯曲的行驶道路，让嘉宾真实体验新A8L夜视系统。XX奥迪新A8L试驾品鉴会方案A8Ltestdrive,experienceAudiluxuriousActivitybriefAppreciationconferencehighlightsCarefullydesigntestdriveproject,makeguestsfeeltheconsiderateandtopsettingsofAudinewA8LandthenoblecharmofAudiDetailedintroductiononthetestdriveprojectStaticexperienceareaIntroducenewA8Lperformanceconfiguration,thecomfortableandgrandatmosphereandtopcustomizedconfiguration.MMI\rearseatentertainmentsystemexperiencearealetguestsexperiencetheMMIsystemwithlowspeeddrive,particularlyfortheguestsintherearseatswhowillcompletelyexperiencetheentertainmentsystemoftherearseat.Audipreventivegeneralsecuritysystemexperienceareatakeaeratedpuppetasproperties,guestsdrivenewA8L,whenradargraspsthedangeroussignal,thecarwillautomaticallyalarmandbrake,guestsmayexperiencethesafetybroughtfromadvancedtechnology.ProfessionaltestdriveareaexperiencetheflexiblecontrolandstableperformanceofnewA8Lwithquattro,sportdifferential,lightbody.NightviewingsystemexperienceareaFullyclosedtentroom,dropthelighttolowestforsimulatingthenighteffect,anddesigncertainbendingroadtomakeguestsreallyexperiencethenightviewingsystemofnewA8L.XX奥迪新A8L试驾品鉴会方案精妙的助兴演出：活动概述

品鉴会创意亮点简析活动现场将安排管弦乐、专业模特、沙画、情境舞蹈等多样的演出形式，通过人、艺术、车的三都完美融合，传递奥迪的高贵品质。XX奥迪新A8L试驾品鉴会方案Wonderfulperformance：ActivitybriefAppreciationconferencehighlightsArrangeorchestra,professionalmodel,sandpaintinganddanceonsite,passthenoblequalityofAudithroughtheperfectcombinationofhuman,artandcar.

XX奥迪新A8L试驾品鉴会方案目录Contents整体策略Generalstrategy活动概述Activitybrief活动运营Activityoperation媒体邀约Mediainvitation活动管理Activitymanagement项目预算Projectbudget

XX奥迪新A8L试驾品鉴会方案活动运营

品鉴会流程品鉴会活动流程（郑州站）时间项目活动内容备注18:30-19:00A8L品鉴嘉宾签到\暖场进入场内餐前酒会19:00-19:05主持人开场欢迎来宾，简介晚宴内容19:05-19:10领导致辞总部相关人员致辞，礼仪小姐引导上台19:10-19:15欣赏广告片新A8L广告片19:15-19:20新A8L现场亮相时尚、震撼的揭幕仪式19:20-19:25专家深度讲解新车性能讲述新车性能，可允许有嘉宾互动环节19:25-19:30社会进取人士代表感言与新A8L的相近之处19:30-19:50秀台启动情景剧、沙画表演通过情景剧与沙画的演绎，展现秀台时尚酒吧、开放式摄影室、会员卡赠送仪式、特色餐厅、击剑、五人足球赛等功能19:50-20:00“奥迪S-line英杰会”会员卡赠送及秀台启动仪式秀台启动20:00-20:05晚宴祝酒仪式20:05开始用餐围餐形式（郑州秀台为自助餐形式）20:05-20:30助兴表演详见“助兴表演节目”（用餐时穿插表演）20:30晚宴结束嘉宾互动交流XX奥迪新A8L试驾品鉴会方案Activityoperation

AppreciationconferenceflowAppreciationconferenceactivityflow(Zhengzhou)TimeProjectContentRemarks18:30-19:00A8LappreciationGuestsregistration\warm-upEnterthesite,preprandialcocktail19:00-19:05Presider’sspeechGreettheguests,introducetheactivitycontents19:05-19:10OfficergivesspeechHeadquarterstaffgivesspeech,missamenityleadsthestaffstogetonthestage19:10-19:15EnjoyadvertisingfilmNewA8Ladvertisingfilm19:15-19:20newA8LsitepublishFashionableandastonishedunveilingceremony19:20-19:25ExpertsdeeplyintroducenewcarperformanceIntroducetheperformanceofnewcar,guestsinteractionisallowed19:25-19:30SocialaggressivegentriesgivespeechSimilarwithnewA8L19:30-19:50ShowTimestart

Scenedrama,sandpaintingperformance

ShowthefunctionsofShowTimefashionablebar,openstudio,membercarpresentingceremony,specialrestaurant,swordplayandfive-a-sidefootballthroughscenedramaandsandpaintint19:50-20:00“AudiS-lineEliteClub”membercardpresentationandShowTimestartceremony

ShowTimestart20:00-20:05DinnerToastingceremony

20:05EnjoythefoodsChinesefoods(ZhengzhouShowPlatformisbuffet)20:05-20:30PerformancePleasesee“InterestingPerformance”(performanceduringdinner)20:30DinnerendGuestsinteractivecommunionXX奥迪新A8L试驾品鉴会方案活动运营

品鉴会流程时间活动内容备注18:30-19:00嘉宾签到\暖场进入场内餐前酒会19:00-19:15主持人开场欢迎来宾，简介晚宴内容19:15-19:20领导致辞总部相关人员致辞，礼仪小姐引导上台19:20-19:25欣赏广告片新A8L广告片19:25-19:30新A8L现场亮相时尚、震撼的揭幕仪式19:30-19:55专家深度讲解新车性能讲述新车性能，可允许有嘉宾互动环节19:55-20:00社会进取人士代表感言与新A8L的相近之处20:00-20:05祝酒仪式20:05开始用餐围餐形式（郑州秀台为自助餐形式）20:15-20:30助兴表演详见“助兴表演节目”（用餐时穿插表演）20:30晚宴结束嘉宾互动交流品鉴会活动流程（合肥站）XX奥迪新A8L试驾品鉴会方案Activityoperation

AppreciationconferenceflowAppreciationconferenceactivityflow(Hefei)TimeActivitycontentRemarks:18:30-19:00Guestsregistration

warm-upEnterbrandshowspace,preprandialcocktail19:00-19:15Presider’sspeechGreettheguests,introducetheactivitycontents19:15-19:20LeadergivesspeechHeadquarterstaffgivesspeech,missamenityleadsthestaffstogetonthestage19:20-19:25EnjoyadvertisingfilmNewA8Ladvertisingfilm19:25-19:30newA8LsitepublishFashionableandastonishedunveilingceremony19:30-19:55ExpertsdeeplyintroducenewcarperformanceIntroducetheperformanceofnewcar,guestsinteractionisallowed19:55-20:00SocialaggressivegentriesgivespeechSimilarwithnewA8L20:00-20:05Toastingceremony

20:05EnjoythefoodsChinesefoods(ZhengzhouShowPlatformisbuffet)20:15-20:30PerformancePleasesee“InterestingPerformance”(performanceduringdinner)20:30DinnerendGuestsinteractivecommunionXX奥迪新A8L试驾品鉴会方案活动运营

郑州站品鉴会活动场地推荐介绍郑州秀台郑州秀台是河南甚至全国第一家体育运动的“体验”式商业模式的高端时尚会所。秀台所倡导的是“体验”式的商业模式，在这里通过源自对心灵渴求的体验，参与者在自发性的体验过程中，得到在日常生活中无法体会的愉悦享受、心灵收获，脑海长久保存对品牌、对产品的美好体验记忆。秀台为企业提供了深度的品牌植入方式及形式多样的展示平台，并设有企业包间，便于大型企业订场举办休闲会议、聚会等；另外，国际著名品牌苹果电脑已进驻，设有苹果体验店。

XX奥迪新A8L试驾品鉴会方案Activityoperation

ZhengzhouappreciationconferenceactivitysiterecommendationZhengzhouShowPlatformZhengzhouShowPlatformisthefirstsports“experience”typetopfashionclubinHenanandevenChina.Showplatformadvocatesthe“experience”typebusinessmode,andtheattendantsmayenjoythepleasurewhichcan’tprovideindailylifethroughthedesiredexperience,andmaydeeplyremindthebeautifulmemorytothebrandandproducts.Showplatformprovidesthebrandimplantingmodeanddiversifiedshowplatformfortheattendants,andsetsenterpriseVIProomforbigenterprisetoholdrecreationalmeetingandparty;additionally,theworldfamousbrandApplecomputerhasalsosettledherewithAppleexperiencestore.

XX奥迪新A8L试驾品鉴会方案活动运营郑州站品鉴会活动场地推荐理由场地优势交通便利：位于郑州市健康路省体育场游泳馆二楼配套成熟：设有专业室内5人足球场、企业舞台、标准击剑馆、特色创意餐厅、开放式摄影室、时尚酒吧场地亮点：秀台是第一家体育运动的“体验”式商业模式的高端时尚会所。整体性：在项目运营中，参与者在自发性的体验过程中，得到在日常生活中无法体会的愉悦享受、心灵收获，脑海长久保存对品牌、对产品的美好体验记忆，能充分的体现出活动的整体性。郑州秀台XX奥迪新A8L试驾品鉴会方案ActivityoperationZhengzhouappreciationconferenceactivitysiterecommendationSiteadvantagesConvenienttraffic:2/F,HenanProvinceStadiumSwimmingHall,JiankangRd.,ZhengzhouMaturefacilities:setprofessionalinteriorFive-a-SideFootballCourt,enterprisestage,standardFencingHall,specialcreativerestaurants,openphotographicstudioandfashionablebarSitehighlights:showplatformisthefirstsports“experience”typetopfashionclub.Integrity:intheprojectoperation,theattendantsmayenjoythepleasurewhichcan’tprovideindailylifethroughthedesiredexperience,andmaydeeplyremindthebeautifulmemorytothebrandandproducts,whichthoroughlyshowtheintegrityoftheactivity.ZhengzhouShowPlatformXX奥迪新A8L试驾品鉴会方案活动运营

郑州住宿酒店推荐（一）郑州索菲特国际饭店

郑州索菲特国际饭店是河南国际饭店与法国雅高酒店集团共同投资兴建的一座具有五星级标准的合资酒店，并于2000年6月被国家旅游局评审为五星级旅游涉外饭店。时至今日，索菲特国际饭店管理的酒店遍布世界140多个国家、超过4000间酒店。开业迄今，成功接待了众多国家的政界要人及王室成员。并屡次获得包括福布斯中文版颁发的“全国最佳商务酒店50强”、大河报颁发的“游客满意的十佳饭店”在内的多项殊荣，是被誉为“欧洲先锋、全球酒店及企业服务集团”的雅高国际酒店集团的一员。郑州索菲特国际饭店地处郑州市城东路和金水大道交汇的黄金地段，周边省级政府机构林立，金融商贸云集，仅10分钟车程即可到达郑东新区，交通十分便利。饭店对面的紫荆山公园和环绕酒店的金水河畔，倍添旅客的闲情逸致。在熠熠生辉的高楼上俯瞰全城，历史风情尽收眼底。XX奥迪新A8L试驾品鉴会方案Activityoperation

Zhengzhouaccommodationhotelrecommendation(1)ZhengzhouSofitelInternationalHotel

ZhengzhouSofitelInternationalHotelisthe5-starstandardhoteljointlyinvestedbyHenanInternationalRestaurantandFrenchAccorHotelsGroup,andwasrankedasthe5-starforeignhotelbyStateTourismBureauinJune2000.Tillpresent,SofitelInternationalHotelhasgovernedmorethan40000hotelsinmorethan140countries.Tillitisputintooperation,ithassuccessfullyreceivedthepoliticalgentriesandroyalmembersofdifferentcountries,andhasawardedsuchhonorsas“Top50BestBusinessHotelsintheWorld”publishedbyForbesChineseversionand“Top10HotelswithSatisfactionfromGuests”byDaheDaily,andisthememberofAccorHotelsGroupwhichispraisedasthe“Europeanpioneerandglobalhotelandenterpriseservicegroup”.ZhengzhouSofitelInternationalHotelsettlesatthecrossofChengdongRoadandJinshuiAvenueinZhengzhousurroundedbyprovincialgovernmentaladministrationswithflourishingfinanceandbusiness,andisonly10minutes’drivetoZhengdongnewdistrictwithveryconvenienttraffic.TheZijingshanParkandJinshuiRiversurroundingthehotelprovidestherecreationandeleganceforguestswhocanthoroughlyenjoythehistoricalcityfromtheshiningtallbuilding.

XX奥迪新A8L试驾品鉴会方案活动运营

郑州住宿酒店推荐（一）郑州索菲特国际饭店郑州索菲特国际饭店地址：郑州城东路289号。距郑州秀台3.2公里，车程10分钟。XX奥迪新A8L试驾品鉴会方案Activityoperation

Zhengzhouaccommodationhotelrecommendation(1)ZhengzhouSofitelInternationalHotelZhengzhouSofitelInternationalHotelAddress:No.289,ChengdongRd.,Zhengzhou.3.2kmtoZhengzhouShowPlatform,10minutes’drive.

XX奥迪新A8L试驾品鉴会方案活动运营

郑州住宿酒店推荐（二）郑州裕达国贸酒店郑州裕达国贸酒店是一家国际豪华酒店，地处郑州政治、商业中心地带，毗邻郑州市人民政府而建，俯瞰中原重镇迷人风光，地理位置得天独厚。去往新郑机场、火车站交通便利。酒店建设共耗资3亿美金，由世界著名设计师李祖原先生亲自设计，为河南省最高的建筑物之一，裕达国贸酒店设有豪华客房、行政客房、商务客房，酒店豪华客房的构造延续了酒店宽敞舒适的美誉，带独立淋浴间、卫星电视等。凭窗远眺，古老的中原重镇、绿色的郑州西城以及现代城市风光尽收眼底。同时还包括了集世界时尚最前沿的设计于一体的餐厅和酒吧、除一座水晶宴会厅外，同时还有一座中庭式大宴会厅采用欧式建筑格局，可同时容纳700位宾客。加上多间大小各异的会议室，可满足宾客不同的商务需求。酒店开业时间1997年开业，2003年装修，楼高45层，客房总数356间（套）。XX奥迪新A8L试驾品鉴会方案Activityoperation

Zhengzhouaccommodationhotelrecommendation(2)ZhengzhouYudaPalaceHotelZhengzhouYudaPalaceHotelisaninternationaldeluxehotelsettledatthecentralzoneofpoliticsandeconomyinZhengzhouandneighborstheZhengzhouPeople’sGovernmentwithadvantagedgeographiclocationandconvenienttraffictoXinzhengAirportandRailwayStation.Thehotel,withtheinvestmentreachingUSD300million,waspersonallydesignedbyMr.LiZuyuanwhoistheworldfamousdesigner,andisoneofthehighestbuildingsinHenanprovince.YudaPalaceHotelsetsdeluxeguestroom,administrativeguestroomandbusinessguestroom,thestructureofdeluxeguestroomextendsthereputationofcomfortableandwidewithindependentshowerroomandsatelliteTV.Viewingbesidethewindow,guestsmaythoroughlyenjoytheancientcity,greenwestdistrictandmodernurbanscenery.Additionally,italsohasrestaurantandbarwithworldfashionabledesign,besidesthecrystalbanquethall,italsosetsonebigbanquethallinEuropeanarchitecturalpattern,andiscapableofserving700guestssimultaneously.Combiningseveralmeetingrooms,itcanmeetthedemandsofdifferentguestsinbusiness.Thehotelopenedservicein1997andwasdecoratedin2003,thehotelisa45-floorbuildingwith356guestrooms(suites).

XX奥迪新A8L试驾品鉴会方案郑州裕达国贸酒店商务套房行政套房高级单人房高级双人房活动运营

郑州住宿酒店推荐（二）XX奥迪新A8L试驾品鉴会方案ZhengzhouYudaPalaceHotelBusinesssuiteAdministrationSuiteHighgradesingleroomHighgradedoubleroomActivityoperationZhengzhouaccommodationhotelrecommendation(2)XX奥迪新A8L试驾品鉴会方案郑州裕达国贸酒店郑州裕达国贸酒店地址：河南省郑州市中原中路220号。距郑州秀台5.8公里，车程约21分钟。距郑州高速北服务区试驾场地21公里，车程约50分钟。活动运营

郑州住宿酒店推荐（二）XX奥迪新A8L试驾品鉴会方案ZhengzhouYudaPalaceHotelZhengzhouYudaPalaceHotelAddress:No.220,CentralZhongyuanRd.,Zhengzhou,Henan.5.8kmtoZhengzhouShowPlatform,21minutes’drive.21kmtoZhengzhouExpresswaynorthserviceareatestdrivesite,50minutes’drive.

ActivityoperationZhe