Consumer Behavior智慧树知到期末考试答案2024年

ConsumerBehavior智慧树知到期末考试答案2024年ConsumerBehaviorWearmasksbelongstowhichhierarchyofneeds?

A:SecurityneedsB:SocialneedsC:PhysiologicalneedsD:Esteemneeds答案:SecurityneedsWhatdoestheSunk-costfallacy(沉没成本谬论)meansfor?

A:HavingpaidforsomethingmakesuswillingtowasteitB:Havingpaidforsomethingmakesusunwillingtowasteit.C:PeoplepaymoreattentiononwhattheygotD:Peoplepaymoreattentiononwhattheyarelost答案:Havingpaidforsomethingmakesusunwillingtowasteit.awomanwearingperfumeandreceivingacomplimentbelongsto

A:BehaviorallearningB:NegativereinforcementC:PunishmentD:Positivereinforcement答案:PositivereinforcementWhichkindisnotbelongtomemory?

A:longtermmemoryB:sensorymemroyC:shorttermmemoryD:durablememory答案:durablememoryTheabilityofasensorysystemtodetectchangesordifferencesbetweentwostimulibelongto

A:AbsolutethresholdB:SubliminalperceptionC:Differentialthreshold答案:DifferentialthresholdThink-Feel-Dobelongsto

A:High-involvementhierarchyB:Low-involvementhierarchyC:ExperientialhierarchyD:Standardlearninghierarchy答案:StandardlearninghierarchyTheattitudehardtochangeonceformedby

A:ClassicalconditioningB:ObservationallearingC:CognitivelearingD:Instrumentalconditioning答案:CognitivelearingWhichpartreflecttherelativepriorityofanattributetotheconsumer

A:AttributesB:BeliefsC:AlternativesD:Importantweights答案:ImportantweightsUScarcompanysurveyfoundthattwo-thirdsofnewcarbuyershavebeenaroundafriend'srecommendationandsuggestioninthepurchaseprocess,thisbelongstothetypeof（）informationsearch

A:InternalinformationsearchB:BothinternalinformationsearchandexternalinformationsearchC:

ExternalinformationsearchD:Experienceinformationsearch答案:??ExternalinformationsearchWhichconsumptiondescribesobjectsandeventthatareordinaryoreveryday

A:ProfaneconsumptionB:Sacredconsumption答案:ProfaneconsumptionApersonmustchoosebetweentwodesirablealternativesbelongsto

A:ApproachavoidanceconflictB:multipleconflictC:AvoidanceavoidanceconflictD:Approachapproachconflict答案:ApproachapproachconflictMotivationoccurswhenaneedisarousedthattheconsumerwishestosatisfy.Thisneedmaybeutilitarianoritmaybehedonic

A:错误B:正确答案:正确Authoritarianparentsarehostile,restrictive,andemotionallyuninvolved.

A:错误B:正确答案:正确Themotivationthatconsumeriswillingorabletoexpressiscalledrecessivemotivation.

A:错误B:正确答案:错误Rationalappealsemphasizethenegativeconsequencesthatcanoccurunlesstheconsumerchangesabehaviororanattitude.

A:对B:错答案:对Third-partyresponsemeansthatconsumercanappealdirectlytotheretailerforredress.

A:错误B:正确答案:错误TheSimpleadditiverulesbelongstothenon-compensatorydecisionrules.

A:错误B:正确答案:错误Lossaversionmeansweemphasizeourlossesmorethanwegains.

A:正确B:错误答案:正确Thedepthinterviewformotivationalresearchislackofsufficientrigorandvalidity(可靠性)andsubjective

A:正确B:错误答案:正确Culturaldifferencesshowupallkindsofdailyactivities.

A:正确B:错误答案:正确Motivationalresearchismoreexpensivetoconductthanlarge-scale,quantitativesurveydatacollectiong.

A:错B:对答案:错Crowdingisequaltodensity.

A:正确B:错误答案:错误pre-purchasesearchmeansanexplicitsearchforinformation.

A:错B:对答案:错Thedesiretosatisfytheexpectationsthatothershaveofhimorherhasanimpactontheindividual’sbrandchoice,belongstoinformationalinfluence

A:正确B:错误答案:错误Compliancehelpsustogainrewardsoravoidpunishment

A:正确B:错误答案:正确Unplannedbuyingexperiencesasuddenurgewesimplycan'tresist.

A:正确B:错误答案:错误Timepressurebelongstoapurchaseenvironment

A:正确B:错误答案:错误Theso-calledimpulsebuying,referstothepurchasebasedonamomentofemotionofaproductcarried,containingmoreemotionalthanrationalornon-rationalbuyingingredients,includingunplannedpurchase.

A:正确B:错误答案:正确Groupcohesivenessmeansthedegreetowhichmembersofagroupareattractedtoeachotherandhowmucheachvalueshisorhermembershipinthisgroup

A:错误B:正确答案:正确Freeisabasiccharacteristicofcommunicationplatforms

A:正确B:错误答案:正确Astylebeginsasariskyoruinquestatementbyabiggroupofpeople.

A:错误B:正确答案:错误Whichonebelongstothepositiveeffectsofstimulusgeneralization

A:FamilybrandingB:ProductlineC:BecauseIlikeCoca-Cola,IchosetotrynewproductsofthisbrandD:Look-alike答案:Familybranding;Productline;BecauseIlikeCoca-Cola,IchosetotrynewproductsofthisbrandMarketingapplicationsofclassicalconditioninginclude

A:repetitionB:stimulusgeneralizationC:lookalikeD:conditionedproductassociation答案:conditionedproductassociation###repetition###stimulusgeneralizationChildrenmakeupthreedistinctmarkets:

A:CurrentmarketB:InfluencemarketC:PrimarymarketD:Futuremarket答案:Futuremarket###Influencemarket###PrimarymarketFamiliesmaketwobasictypesofdecisions:

A:implusiveconsumptionB:accommodativepurchasedecisionC:consensualpurchasedecisionD:unplannedconsumption答案:consensualpurchasedecision;accommodativepurchasedecisionTypesofMessageAppealsinclude

A:SexualappealsB:FearappealsC:EmotionalAppealsD:HumorousAppeals答案:EmotionalAppeals;Fearappeals;Sexualappeals;HumorousAppealsWhichwaysreferencegroupsinfluenceus?

A:InformationalB:ItilitarianC:FeedbackD:Value-expressive答案:Informational;Itilitarian;Value-expressiveMarketingmessagealwayshasthreebasiccomponents:

A:aninterpretantB:anobjectC:ansignD:animage答案:aninterpretant###anobject###ansignWhichonebelongtotheelementofthecommunicationsmodel

A:consumerB:marketerC:SourceD:message答案:SourceAconsumptionsituationincludes

A:aserviceB:asellerC:aproductD:abuyer答案:A,LimitationsofE-Commerceinclude

A:Can’ttouchitemsB:LackofsecurityC:ExpensivetoorderandthenreturnD:Exactcolorsmaynotreproduceoncomputermonitors答案:Lackofsecurity;Can’ttouch