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考场内外在线课堂全真题库我爱英语网>考试中心>全真题库>CET-4题库>12月大学英语四级试题及参照答案12月大学英语四级试题及参照答案我爱英语网
听力:PartIWriting(30minutes)Whatelectivestochoose1.各大学开设了各种各样选修课2.学生由于各种因素选取了不同选修课3.以你自己为例……PartIIReadingComprehension(SkimmingandScanning)(15minutes)UniversitiesBranchOutAsneverbeforeintheirlonghistory,universitieshavebecomeinstrumentsofnationalcompetitionaswellasinstrumentsofpeace.Theyaretheplaceofthescientificdiscoveriesthatmoveeconomiesforward,andtheprimarymeansofeducatingthetalentrequiredtoobtainandmaintaincompetitiveadvantage.Butatthesametime,theopeningofnationalborderstotheflowofgoods,services,informationandespeciallypeoplehasmadeuniversitiesapowerfulforceforglobalintegration,mutualunderstandingandgeopoliticalstability.Inresponsetothesameforcesthathavedriventheworldeconomy,universitieshavebecomemoreself-consciouslyglobal:seekingstudentsformaroundtheworldwhorepresenttheentirerangeofculturesandvalues,sendingtheirownstudentsabroadtopreparethemforglobalcareers,offeringcoursesofstudythataddressthechallengesofaninterconnectedworldandcollaborative(合伙)researchprogramstoadvancescienceforthebenefitofallhumanity.Oftheforcesshapinghighereducationnoneismoresweepingthanthemovementacrossborders.Overthepastthreedecadesthenumberofstudentsleavinghomeeachyeartostudyabroadhasgrownatanannualrateof3.9percent,from800,000in1975to2.5millionin.Mosttravelfromonedevelopednationtoanother,buttheflowfromdevelopingtodevelopedcountriesisgrowingrapidly.Thereverseflow,fromdevelopedtodevelopingcountries,isontherise,too.Todayforeignstudentsearn30percentofthedoctoraldegreesawardedintheUnitedStatesand38percentofthoseintheUnitedKingdom.Andthenumbercrossingbordersforundergraduatestudyisgrowingaswell,to8percentoftheundergraduatesatAmerica’sbestinstitutionsand10percentofallundergraduatesintheU.K.IntheUnitedStates,20percentofthenewlyhiredprofessorsinscienceandengineeringareforeign-born,andinChinamanynewlyhiredfacultymembersatthetopresearchuniversitiesreceivedtheirgraduateeducationabroad.Universitiesarealsoencouragingstudentstospendsomeoftheirundergraduateyearsinanothercountry.InEurope,morethan140,000studentsparticipateintheErasmusprogrameachyear,takingcoursesforcreditinoneof2,200participatinginstitutionsacrossthecontinent.AndintheUnitedStates,institutionsarehelpingplacestudentsinsummerinternships(实习)abroadtopreparethemforglobalcareers.YaleandHarvardhaveledtheway,offeringeveryundergraduateatleastoneinternationalstudyorinternshipopportunity-andprovidingthefinancialresourcestomakeitpossible.Globalizationisalsoreshapingthewayresearchisdone.Onenewtrendinvolvessourcingportionsofaresearchprogramtoanothercountry.YaleprofessorandHowardHughesMedicalInstituteinvestigatorTianXudirectsaresearchcenterfocusedonthegeneticsofhumandiseaseatShanghai’sFudanUniversity,incollaborationwithfacultycolleaguesfrombothschools.TheShanghaicenterhas95employeesandgraduatestudentsworkingina4,300-square-meterlaboratoryfacility.Yalefaculty,postdoctorsandgraduatestudentsvisitregularlyandattendvideoconferenceseminarswithscientistsfrombothcampuses.Thearrangementbenefitsbothcountries;Xu’sYalelabismoreproductive,thankstothelowercostsofconductingresearchinchina,andChinesegraduatestudents,postdoctorsandfacultygeton-the-jobtrainingfromaworld-classscientistandhisU.S.team.Asaresultofitsstrengthinscience,theUnitedStateshasconsistentlyledtheworldinthecommercializationofmajornewtechnologies,fromthemainframecomputerandtheintegratedcircuitofthe1960stotheInternetinfrastructure(基本设施)andapplicationssoftwareofthe1990s.Thelinkbetweenuniversity-basedscienceandindustrialapplicationisoftenindirectbutsometimeshighlyvisible:SiliconValleywasintentionallycreatedbyStanfordUniversity,andRoute128outsideBostonhaslonghousedcompaniesspunofffromMITandHarvard.Aroundtheworld,governmentshaveencouragedcopyingofthismodel,perhapsmostsuccessfullyinCambridge,England,whereMicrosoftandscoresofotherleadingsoftwareandbiotechnologycompanieshavesetupshoparoundtheuniversity.Forallitssuccess,theUnitedStatesremainsdeeplyhesitantaboutsustainingtheresearch-universitymodel.Mostpoliticianrecognizethelinkbetweeninvestmentinscienceandnationaleconomicstrength,butsupportforresearchfundinghasbeenunsteady.ThebudgetoftheNationalInstitutesofHealthdoubledbetween1998and,buthasrisenmoreslowlythaninflationsincethen.Supportforthephysicalsciencesandengineeringbarelykeptpacewithinflationduringthatsameperiod.Theattempttomakeuplostgroundiswelcome,butthenationwouldbebetterservedbysteady,predictableincreasesinsciencefundingattherateoflong-termGDPgrowth,whichisontheorderofinflationplus3percentperyear.Americanpoliticianshavegreatdifficultyrecognizingthatadmittingmoreforeignstudentscangreatlypromotethenationalinterestbyincreasinginternationalunderstanding.Adjustedforinflation,publicfundingforinternationalexchangesandforeign-languagestudyiswellbelowthelevelsof40yearsago.InthewakeofSeptember11,changesinthevisaprocesscausedadramaticdeclineinthenumberofforeignstudentsseekingadmissiontoU.S.Universities,andacorrespondingsurgeinenrollmentsinAustralia,SingaporeandtheU.K.ObjectionsfromAmericanuniversityandbusinessleadersledtoimprovementsintheprocessandareversalofthedecline,buttheUnitedStatesisstillseenbymanyasunwelcomingtointernationalstudents.MostAmericansrecognizethatuniversitiescontributetothenation’swell-beingthroughtheirscientificresearch,butmanyfearthatforeignstudentsthreatenAmericancompetitivenessbytakingtheirknowledgeandskillsbackhome.TheyfailtograspthatwelcomingforeignstudentstotheUnitedStateshastwoimportantpositiveeffects:first,theverybestofthemstayintheStatesand–likeimmigrantsthroughouthistory-strengthenthenation;andsecond,foreignstudentswhostudyintheUnitedStatesbecomeambassadorsformanyofitsmostcherished(珍视)valueswhentheyreturnhome.Oratleasttheyunderstandthembetter.InAmericaaselsewhere,fewinstrumentsofforeignpolicyareaseffectiveinpromotingpeaceandstabilityaswelcominginternationaluniversitystudents.1.Fromthefirstparagraphweknowthatpresent-dayuniversitieshavebecome_________.
A)moreandmoreresearch-oriented
B)in-servicetrainingorganizations
C)morepopularizedthaneverbefore
D)apowerfulforceforglobalintegration2.Overthepastthreedecades,theenrollmentofoverseasstudentshasincreased__________.
A)by2.5million
B)by800,000
C)atanannualrateof3.9percent
D)atanannualrateof8percent3.IntheUnitedStates,howmanyofthenewlyhiredprofessorsinscienceandengineeringareforeign-born?
A)10%
B)20%
C)30%
D)38%4.HowdoYaleandHarvardpreparetheirundergraduatesforglobalcareers?A)Theyorganizeaseriesofseminarsonworldeconomy.B)Theyofferthemvariouscoursesininternationalpolitics.C)TheyarrangeforthemtoparticipateintheErasmusprogram.D)Theygivethemchancesforinternationalstudyorinternship.5.Anexampleillustratingthegeneraltrendofuniversities’globalizationis__________.
A)Yale’scollaborationwithFudanUniversityongeneticresearch
B)Yale’shelpingChineseuniversitiestolaunchresearchprojects
C)Yale’sstudentsexchangeprogramwithEuropeaninstitutions
D)Yale’sestablishingbranchcampusesthroughouttheworld6.WhatdowelearnaboutSiliconValleyfromthepassage?
A)IthousesmanycompaniesspunofffromMITandHarvard.
B)ItisknowntobethebirthplaceofMicrosoftCompany.
C)ItwasintentionallycreatedbyStanfordUniversity.
D)ItiswheretheInternetinfrastructurewasbuiltup.7.WhatissaidabouttheU.S.federalfundingforresearch?
A)Ithasincreasedby3percent.
B)Ithasbeenunsteadyforyears.
C)Ithasbeenmorethansufficient.
D)Itdoubledbetween1998and.8.ThedramaticdeclineintheenrollmentofforeignstudentsintheU.S.afterSeptember11wascausedby____.9.ManyAmericansfearthatAmericancompetitivenessmaybethreatenedbyforeignstudentswhowill_____.10.ThepolicyofwelcomingforeignstudentscanbenefittheU.S.inthattheverybestofthemwillstayand___.PartIIIListeningComprehension(35minutes)SectionA11.A)Sheusedtobeinpoorhealth.
B)Shewaspopularamongboys.
C)Shewassomewhatoverweight.
D)Shedidn’tdowellathighschool.12.A)Attheairport.
B)Inarestaurant.
C)Inabookingoffice.
D)Atthehotelreception.13.A)Teachinghersonbyherself.
B)Havingconfidenceinherson.
C)Askingtheteacherforextrahelp.
D)Tellinghersonnottoworry.14.A)Haveashortbreak.
B)Taketwoweeksoff.
C)Continueherworkoutdoors.
D)Goonvacationwiththeman.15.A)Heistakingcareofhistwinbrother.
B)Hehasbeenfeelingillallweek.
C)HeisworriedaboutRod’shealth.
D)Hehasbeeninperfectcondition.16.A)Shesoldallherfurniturebeforeshemovedhouse.B)Shestillkeepssomeoldfurnitureinhernewhouse.C)Sheplantstoputallheroldfurnitureinthebasement.D)SheboughtanewsetoffurniturefromItalylastmonth.17.A)Thewomanwonderedwhythemandidn’treturnthebook.
B)Thewomandoesn’tseemtoknowwhatthebookisabout.
C)Thewomandoesn’tfindthebookusefulanymore.
D)Thewomanforgotlendingthebooktotheman.18.A)Mostoftheman’sfriendsareathletes.
B)Fewpeoplesharethewoman’sopinion.
C)Themandoesn’tlooklikeasportsman.
D)Thewomandoubtstheman’sathleticability.Questions19to22arebasedontheconversationyouhavejustheard.19.A)Shehaspackeditinoneofherbags.
B)Sheisgoingtogetitattheairport.
C)Shehasprobablyleftitinataxi.
D)Sheisafraidthatshehaslostit.20.A)Itendsinwinter.
B)Itwillcostheralot.
C)Itwilllastoneweek.
D)Itdependsontheweather.21.A)Theplaneistakingoffsoon.
B)Thetaxiiswaitingforthem.
C)Theremightbeatrafficjam.
D)Thereisalotofstufftopack.22.A)Athome.
B)Attheairport.
C)Intheman’scar.
D)Bythesideofataxi.Questions23to25arebasedontheconversationyouhavejustheard.23.A)Sheisthirstyforpromotion.
B)Shewantsamuchhighersalary.
C)Sheistiredofherpresentwork.
D)Shewantstosavetravelexpenses.24.A)Translator.
B)Travelagent.
C)Languageinstructor.
D)Environmentalengineer.25.A)Livelypersonalityandinquiringmind.
B)Communicationskillsandteamspirit.
C)Devotionandworkefficiency.
D)Educationandexperience.SectionBPassageOneQuestions26to29arebasedonthepassageyouhavejustheard.26.A)Theycarealotaboutchildren.
B)Theyneedlookingafterintheiroldage.
C)Theywanttoenrichtheirlifeexperience.
D)Theywantchildrentokeepthemcompany.27.A)Theyareusuallyadoptedfromdistantplaces.
B)Theirbirthinformationisusuallykeptsecret.
C)Theirbirthparentsoftentrytoconcealtheirbirthinformation.
D)Theiradoptiveparentsdon’twantthemtoknowtheirbirthparents.28.A)Theygenerallyholdbadfeelingstowardstheirbirthparents.
B)Theydonotwanttohurtthefeelingsoftheiradoptiveparents.C)Theyhavemixedfeelingsaboutfindingtheirnaturalparents.D)Theyarefullyawareoftheexpensesinvolvedinthesearch.29.A)Earlyadoptionmakesforcloserparent-childrelationship.
B)Mostpeopleprefertoadoptchildrenfromoverseas.
C)Understandingisthekeytosuccessfuladoption.
D)Adoptionhasmuchtodowithlove.PassageTwoQuestions30to32arebasedonthepassageyouhavejustheard.30.A)Hesufferedfrommentalillness.
B)HeboughtTheWashingtonPost.C)Heturnedafailingnewspaperintoasuccess.
D)Hewasonceareporterforamajornewspaper.31.A)ShewasthefirstwomantoleadabigU.S.publishingcompany.
B)ShegotherfirstjobasateacherattheUniversityofChicago.
C)Shecommittedsuicidebecauseofhermentaldisorder.
D)Shetookoverherfather’spositionwhenhedied.32.A)Peoplecametoseetheroleofwomeninthebusinessworld.
B)KatharineplayedamajorpartinreshapingAmericans’mind.
C)AmericanmediawouldbequitedifferentwithoutKatharine.
D)Katharinehadexertedanimportantinfluenceontheworld.PassageThreeQuestions33to35arebasedonthepassageyouhavejustheard.33.A)It’llenablethemtoenjoythebestmedicalcare.
B)It’llallowthemtoreceivefreemedicaltreatment.
C)It’llprotectthemfrompossiblefinancialcrises.
D)It’llpreventthedoctorsfromoverchargingthem.34.A)Theycan’timmediatelygetbackthemoneypaidfortheirmedicalcost.
B)Theyhavetogothroughverycomplicatedapplicationprocedures.
C)Theycanonlyvisitdoctorwhospeaktheirnativelanguages.
D)Theymaynotbeabletoreceivetimelymedicaltreatment.35.A)Theydon’thavetopayforthemedicalservices.
B)Theyneedn’tpaytheentiremedicalbillatonce.
C)Theymustsendthereceiptstotheinsurancecompanypromptly.
D)Theyhavetopayamuchhigherpricetogetaninsurancepolicy.SectionC
Moreandmoreoftheworld’spopulationarelivingintownsorcities.Thespeedatwhichcitiesaregrowinginthelessdevelopedcountriesis(36)________.Between1920and1960bigcitiesindevelopedcountries(37)________twoandahalftimesinsize,butinotherpartsoftheworldthegrowthwaseighttimestheirsize.
The(38)_________sizeofgrowthisbadenough,buttherearenowalsovery(39)_________signsoftroubleinthe(40)___________ofpercentagesofpeoplelivingintownsandpercentagesofpeopleworkinginindustry.Duringthenineteenthcenturycitiesgrewasaresultofthegrowthofindustry.InEuropethe(41)___________ofpeoplelivingincitieswasalwayssmallerthanthatofthe(42)__________workinginfactories.Now,however,the(43)____________isalmostalwaystrueinthenewlyindustrializedworld:(44)________.
Withoutabaseofpeopleworkinginindustry,thesecitiescannotpayfortheirgrowth;(45)_____________.Therehasbeenlittleopportunitytobuildwatersuppliesorotherfacilities.(46)__________________agrowthinthenumberofhopelessanddespairingparentsandstarvingchildren.PartIVReadingComprehension(ReadinginDepth)(25minutes)SectionAQuestion47to56arebasedonthefollowingpassage.Aswarspreadstomanycornersoftheglobe,childrensadlyhavebeendrawnintothecenterofconflicts.InAfghanistan,Bosnia,andColombia,however,groupsofchildrenhavebeentakingpartinpeaceeducation47.Thechildren,afterlearningtoresolveconflicts,tookonthe
48
ofpeacemakers.TheChildren’sMovementforPeaceinColombiawasevennominated(提名)fortheNobelPeacePrizein1998.Groupsofchildren49
aspeacemakersstudiedhumanrightsandpovertyissuesinColombia,eventuallyformingagroupwithfiveotherschoolsinBogotaknownasTheSchoolsofPeace.Theclassroom50
opportunitiesforchildrentoreplaceangry,violentbehaviorswith51,peacefulones.Itisintheclassroomthatcaringandrespectforeachpersonempowerschildrentotakeastep52
towardbecomingpeacemakers.Fortunately,educatorshaveaccesstomanyonlineresourcesthatare53
usefulwhenhelpingchildrenalongthepathtopeace.TheYoungPeacemakersCampaign.TheWorldCentersofCompassionforChildrenInternationalcallattentiontochildren’srightsandhowtohelpthe55
ofwar.StartingaPeacemakers’Clubisapraiseworthyventureforaclassandonethatcouldspreadtootherclassroomsandideallyaffectthecultureofthe56
school.A)acting
B)assuming
C)comprehensive
D)cooperative
E)entire
F)especially
G)forward
H)images
I)information
J)offers
K)projects
L)respectively
M)role
N)technology
O)victimsSectionBPassageOneQuestions57to61arebasedonthefollowingpassage.
Byalmostanymeasure,thereisaboominInternet-basedinstruction.Injustafewyears,34percentofAmericanuniversitieshavebegunofferingsomeformofdistancelearning(DL),andamongthelargerschools,it’scloserto90percent.Ifyoudoubtthepopularityofthetrend,youprobablyhaven’theardoftheUniversityofPhoenix.Itgrantsdegreesentirelyonthebasisofonlineinstruction.Itenrolls90,000students,astatisticusedtosupportitsclaimtobethelargestprivateuniversityinthecountry.Whilethekindsofinstructionofferedintheseprogramswilldiffer,DLusuallysignifiesacourseinwhichtheinstructorspostsyllabi(课程大纲),readingassignments,andschedulesonWebsites,andstudentssendintheirassignmentsbye-mail.Generallyspeaking,face-to-facecommunicationwithaninstructorisminimizedoreliminatedaltogether.Theattractionforstudentsmightatfirstseemobvious.Primarily,there’stheconveniencepromisedbycoursesontheNet:youcandothework,astheysay,inyourpajamas(睡衣).Butfiguresindicatethatthereducedeffortresultsinareducedcommitmenttothecourse.WhiledropoutratesforallfreshmenatAmericanuniversitiesisaround20percent,therateforonlinestudentsis35percent.Studentsthemselvesseemtounderstandtheweaknessesinherentinthesetup.InasurveyconductedforeCornell,theDLdivisionofCornellUniversity,lessthanathirdoftherespondentsexpectedthequalityoftheonlinecoursetobeasgoodastheclassroomcourse.Clearly,fromtheschools’perspective,there’salotofmoneytobesaved.Althoughsomeofthemoreambitiousprogramsrequirenewinvestmentsinseversandnetworkstosupportcollaborativesoftware,mostDLcoursescanrunonexistingorminimallyupgraded(升级)systems.Themorestudentswhoenrollinacoursebutdon’tcometocampus,themoretheschoolssavesonkeepingthelightsonintheclassrooms,payingdoorkeepers,andmaintainingparkinglots.And,whilethere’sevidencethatinstructorsmustworkhardertorunaDLcourseforavarietyofreasons,theywon’tbepaidanymore,andmightwellbepaidless.57.WhatisthemoststrikingfeatureoftheUniversityofPhoenix?
A)Allitscoursesareofferedonline.
B)Itsonlinecoursesareofthebestquality.
C)Itboaststhelargestnumberofstudentsoncampus.
D)Anyonetakingitsonlinecoursesissuretogetadegree.58.Accordingtothepassage,distancelearningisbasicallycharacterizedby_________.A)aconsiderableflexibilityinitsacademicrequirements
B)thegreatdiversityofstudents’academicbackgrounds
C)aminimumortotalabsenceofface-to-faceinstruction
D)thecasualrelationshipbetweenstudentsandprofessors59.ManystudentstakeInternet-basedcoursesmainlybecausetheycan________.
A)earntheiracademicdegreeswithmuchlesseffort
B)saveagreatdealontravelingandboardingexpense
C)selectcoursesfromvariouscollegesanduniversities
D)workontherequiredcourseswheneverandwherever60.Whataccountsforthehighdrop-outratesforonlinestudents?
A)Thereisnostrictcontrolovertheacademicstandardsofthecourses.
B)Theevaluationsystemusedbyonlineuniversitiesisinherentlyweak.
C)Thereisnomechanismtoensurethattheymaketherequiredeffort.
D)Lackofclassroominteractionreducestheeffectivenessofinstruction.61.Accordingtothepassage,universitiesshowgreatenthusiasmforDLprogramsforthepurposeof________.
A)buildinguptheirreputation
B)cuttingdownontheirexpenses
C)upgradingtheirteachingfacilities
D)providingconvenienceforstudentsPassageTwoQuestions62to66arebasedonthefollowingpassage.
InthisageofInternetchat,videogamesandrealitytelevision,thereisnoshortageofmindlessactivitiestokeepachildoccupied.Yet,despitethecompetition,my8-year-olddaughterRebeccawantstospendherleisuretimewritingshortstories.Shewantstoenteroneofherstoriesintoawritingcontest,acompetitionshewonlastyear.
AsawriterIknowaboutwinningcontests,andaboutlosingthem.Iknowwhatitisliketoworkhardonastorytoreceivearejectionslipfromthepublisher.Ialsoknowthepressuresoftryingtoliveuptoareputationcreatedbypreviousvictories.Whatifshedoesn’twinthecontestagain?That’sthestrangethingaboutbeingaparent.Somanyofourownpastscarsanddashedhopescansurface.
Arevelation(启示)camelastweekwhenIaskedher,“Don’tyouwanttowinagain?”“No,”shereplied,“Ijustwanttotellthestoryofanangelgoingtofirstgrade.”
Ihadjustspentweekscorrectingherstoriesasshespontaneously(自发地)toldthem.TellingmyselfthatIwasmerelyanexperiencedwriterguidingtheyoungwriteracrossthehall.Iofferedsuggestionsfirstgradewasquickly“guided”bymeintothetaleofalittlegirlwithawildimaginationtakingherfirstmusiclesson.Ihadturnedhercontestintomycontestwithoutevenrealizingit.
Stayingbackandgivingkidsspacetogrowisnotaseasyasitlooks.BecauseIknowlittleaboutfarmanimalswhousetoolsorangelswhogotofirstgrade.IhadtoacceptthefactthatIwasco-opting(借用)mydaughter’sexperience.
Whilesteepingbackwasdifficultforme,itwascertainlyagoodfirststepthatIwillquicklyfollowwithmoresteps,puttingmyselffarenoughawaytogiveherroombutcloseenoughtohelpifasked.AllthewhileIwillberemindingmyselfthatchildrenneedroomtoexperiment,growandfindtheirownvoices.62.Whatdowelearnfromthefirstparagraph?
A)Childrendofindlotsoffuninmanymindlessactivities.
B)Rebeccaismuchtoooccupiedtoenjoyherleisuretime.
C)Rebeccadrawsonalotofonlinematerialsforherwriting.
D)Alotofdistractionscompeteforchildren’stimenowadays.63.Whatdidtheauthorsayaboutherownwritingexperience?
A)Shedidnotquireliveuptoherreputationasawriter.
B)Herwaytosuccesswasfullofpainsandfrustrations.
C)Shewasconstantlyunderpressureofwritingmore.
D)Mostofherstorieshadbeenrejectedbypublishers.64.WhydidRebeccawanttoenterthisyear’swritingcontest?
A)Shebelievedshepossessedrealtalentforwriting.
B)Shewassureofwinningwithhermother’shelp.
C)Shewantedtoshareherstorieswithreaders.
D)Shehadwonaprizeinthepreviouscontest.65.Theauthortookgreatpainstorefineherdaughter’sstoriesbecause___________.
A)shebelievedshehadtheknowledgeandexperiencetoofferguidance.
B)shedidnotwanttodisappointRebeccawhoneededherhelpsomuch
C)shewantedtohelpRebeccarealizeherdreamofbecomingawriter
D)shewasafraidRebecca’simaginationmightrunwildwhilewriting66.What’stheauthor’sadviceforparents?
A)Awritingcareer,thoughattractive,isnotforeverychildtopursuer.
B)Childrenshouldbeallowedfreedomtogrowthroughexperience.
C)Parentsshouldkeepaneyeontheactivitiestheirkidsengagein.
D)Childrenshouldbegiveneverychancetovoicetheiropinions.PartIV
Cloze
(15minutes)
Onefactorthatcaninfluenceconsumersistheirmoodstate.Moodmaybedefined
67
atemporaryandmildpositiveornegativefeelingthatisgeneralizeandnottied68
anyparticularcircumstance.Moodsshouldbe69
formemotionswhichareusuallymoreintense,70
tospecificcircumstances,andoftenconscious.71
onesense,theeffectofaconsumer’smoodcanbethoughtofin72
thesamewayascanourreactionstothe73
ofourfriends---whenourfriendsarehappyand“up”,thattendstoinfluenceuspositively,74
whentheyare“down”,thatcanhavea75
impactonus.Similarly,consumersoperatingundera76
moodstatetendtoreacttostimuli(刺激因素)inadirection77
withthatmoodstate.Thus,forexample,weshouldexpecttosee78
inapositivemoodstateevaluateproductsinmoreofa79
mannerthantheywouldwhennotinsuchastate.80,moodstatesappearcapableof81
aconsumer’smemory.Moodsappeartobe82
influencedbymarketingtechniques.Forexample,therhythm,pitch,and83
ofmusichasbeenshowntoinfluencebehaviorsuchasthe84
oftimespentinsupermarketsor85
topurchaseproducts.Inaddition,advertisingcaninfluenceconsumers’moodswhich,in86,arecapableofinfluencingconsumers’reactionstoproducts.67.A)as
B)about
C)by
D)with68.A)over
B)under
C)to
D)up69.A)derived
B)descended
C)divided
D)distinguished70.A)related
B)referred
C)attached
D)associated71.A)On
B)In
C)Of
D)By72.A)thus
B)much
C)even
D)still73.A)signal
B)gesture
C)view
D)behavior74.A)for
B)but
C)unless
D)provided75.A)relative
B)decisive
C)negative
D)sensitive76.A)given
B)granted
C)fixed
D)driven77.A)resistant
B)persistent
C)insistent
D)consistent78.A)consumers
B)businessmen
C)serious
D)manufacturers79.A)casual
B)critical
C)serious
D)favorable80.A)However
B)Otherwise
C)Moreover
D)Nevertheless81.A)lifting
B)enhancing
C)raising
D)cultivating82.A)readily
B)rarely
C)cautiously
D)currently83.A)step
B)speed
C)band
D)volume84.A)extent
B)amount
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