1380国开电大本科《商务英语3》历年期末考试(第三大题阅读选择)题库(排序考试版)

1380国开电大本科《商务英语3》历年期末考试(第三大题阅读选择)题库

［排序考试版］

说学：可以根据试题首字母音序查找试题及答案。

［短文］Beinganeffectivemanagermeansknowingwhentousetherightmanagement

style.Somestyles,forinstance,aremorepeople-oriented,whileotherstendtofocusona

projectorproduct.Themanagementstyleyouselectwilldependonyourpeopleskillsand

knowledge,availableresources(liketimeandmoney)，desiredresults,and,ofcourse,the

taskbeforeyou.Thecommonmanagementstylescanbesummarizedintothreecategories.The

participatorystyleisthefirstofitskind.Here,itiscriticaltogiveeachemployeean

entiretasktocomplete.Ifthat'snotpossible,makesuretheindividualknowsandunderstands

hisorherpartasitrelatestotheprojectortask.Whenpeopleinyourteamknowwherethey

fitinthebigpicture,they，remorelikelytobemotivatedtocompletethetask.［2020年7

月试题］

Followingthat,wehavethedirectingstyle.Sometimesasituationwillcallforadirect

styleofmanagement.Perhapsatightdeadlinelooms,ortheprojectinvolvesnumerousemployees

andrequiresatop-downmanagementapproach.Here,amanageranswersfivequestionsforthe

employees：What?Where?How?Why?andWhen?Letemployeesknowwhattheyneedtodo,howthey，re

goingtodoit,andwhenthequestionsmustbefinished.Thelastoneistheteamworkstyle.If

youwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,managing

byteamworkisthewaytogo.Whenyoumotivatepeopletopooltheirknowledge,theresults

mayexceedyourexpectations.Often,teamscantackleproblemsmorequicklythanwhatyoucan

accomplishonyourown.Thegive-and-takecancreateaprocessthatyoucanrepeatinother

projects.

21.Beinganeffectivemanagerliesinknowingtheright.

［答案］managementstyle

22.WhichofthefollowingisNOTmentionedasafocusofdifferentmanagementstyles?

［答案］Customers.

23.Whichofthefollowingcan'tbeinferredfromthepassage?

［答案］Themanagementstyleislikelytochangebecausethemanagerhasbeenreplaced.

24.Whenpeopleinyourteamknowwheretheyfitinthebigpicture,theyaremorelikelyto

betocompletethetask.

［答案］inspired

25.Ifyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,

youcanresortto.

［答案］teamwork

［短文］Beinganeffectivemanagermeansknowingwhentousetherightmanagementstyle.

Somestyles,forinstance,aremorepeople-oriented,whileotherstendtofocusonaproject

orproduct.Themanagementstyleyouselectwilldependonyourpeopleskillsandknowledge,

availableresources(liketimeandmoney),desiredresults,and,ofcourse,thetaskbefore

you.Thecommonmanagementstylescanbesummarizedintothreecategories.［内部资料］

Theparticipatorystyleisthefirstofitskind.Here,itiscriticaltogiveeachemployee

anentiretasktocomplete.Ifthat'snotpossible,makesuretheindividualknowsand

understandshisorherpartasitrelatestotheprojectortask.Whenpeopleinyourteam

knowwheretheyfitinthebigpicture,they，remorelikelytobemotivatedtocompletethe

task.

Followingthat,wehavethedirectingstyle.Sometimesasituationwillcallforadirect

styleofmanagement.Perhapsatightdeadlinelooms,ortheprojectinvolvesnumerousemployees

andrequiresatop-downmanagementapproach.Here,amanageranswersfivequestionsforthe

employees：What?Where?How?Why?andWhen?Letemployeesknowwhattheyneedtodo,

howthey'regoingtodoit,andwhenthequestionsmustbefinished.

Thelastoneistheteamworkstyle.Ifyouwanttospeedupaprojectandchoosethebest

processforcompletingthatproject,managingbyteamworkisthewaytogo.Whenyoumotivate

peopletopooltheirknowledge,theresultsmayexceedyourexpectations.Often,teamscan

tackleproblemsmorequicklythanwhatyoucanaccomplishonyourown.Thegive-and-takecan

createaprocessthatyoucanrepeatinotherprojects.

1.Beinganeffectivemanagerliesinknowingtheright.

［答案］managementstyle

2.WhichofthefollowingisNOTmentionedasafocusofdifferentmanagementstyles?

［答案］Customers.

3.Whichofthefollowingcan，tbeinferredfromthepassage?

［答案］Themanagementstyleislikelytochangebecausethemanagerhasbeenreplaced.

4.Whenpeopleinyourteamknowwheretheyfitinthebigpicture,theyaremorelikelyto

betocompletethetask.

［答案］inspired

5.Ifyouwanttospeedupaprojectandchoosethebestprocessforcompletingthatproject,

youcanresortto.

［答案］teamwork

［短文］CHOOSETHEBESTITEMTOCOMPLETETHEDIALOG.［内部资料］

Jennycomestoabanktoopenanaccount.Aclerkcomesuptohelpher.

A.THENPLEASEJUSTFILLINTHISFORMWITHYOURNAMEANDADDRESSINCAPITALLETTERS.

B・I,MAFRAIDIDIDN'TQUITECATCHTHAT.

C.rDLIKETOOPENANACCOUNT.

D.THENYOU，DBETTEROPENACURRENTACCOUNT.

E.WE，LLCONTACTYOUASSOONASITCOMES.

Clerk：Goodafternoon.CanIhelpyou?

Jenny：Yes,{［答案］A}.

Clerk：Adepositaccountoracurrentaccount?

Jenny：Er,I'mnotsure.Yousee,IhavemonthlyremittancessenttomefromtheCanadaEmbassy

andrdliketohavethemoneypaidintoanaccount.

Clerk:{［答案］A}Thebankwillgiveyouacheckbookandyoucantakemoneyoutwhenyouneed

it.

Jenny：Fine.WhatdoIhavetodo?

Clerk：DoyouhaveanyformofID?

Jenny：Willmypassportdo?

Clerk：Sure.{［答案］A}

Jenny：Noproblem...It'sdone.

Clerk：Andcouldyougivemeyoursignaturehere?

Jenny：Sorry?{［答案］A}

Clerk：Pleasesignyournameintheblankspacebelow.

Jenny：Isee.Nowhereyouare.

Clerk：Thankyou.Itwilltakeafewdaysforyourcheckbooktoarrive.{［答案］A}Youcaninform

yourembassyofyouraccountnumbersothatyourmoneycanbetransferreddirectly.

Jenny：Thankyouverymuch.

［短文］Hardsellandsoftsellareimportantbusinesstermsandusefulstrategiesfor

salesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeof

customersandthetypeofproducts.［2021年1月试题］

Ahardsellisakindofmoredirectandforcefulsalestactics.Thesalespersonjustkeeps

explaininghowgoodtheproductis,whypeopleshouldbuyitandevenhowthepricesmight

inereaseiftheconsumerwalksoff.

Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.He

doesn，tputpressureonthemtobuythings,justrecommendingaproductandlettingtheconsumers

maketheirowndecisions.

Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespond

favorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproducts

orservices,Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftseling.People

don，treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonestopinions

andtryingtobehelpful.

Humorinadvertisingisalsousedtoattraettheconsumer'sattentionandgetthem

interestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmaking

soft-sellingmuchmoreeffectiveforsuccess.

21.Customersoftenhardsalestactics,thusmakingsoft-sellingmoreeffectivefor

success,

［答案］resist

22.Examplesofsoftsellmentionedinthepassageinclude.

［答案］recommendingproductsamongfriends

23.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto.

［答案］attractpeople'sinterests

24.Accordingtothepassagetheauthorindicatesthat.

［答案］softsellispreferredbybusinesscompanies

25.What'sthetopicandmainideaofthepassage?

［答案］SellingStrategyHardSellandSoftSellStrategies

［短文］Hardsellandsoftsellareimportantbusinesstermsandusefulstrategiesfor

salesstafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeof

customersandthetypeofproducts.［2019年7月试题］

Ahardsellisakindofmoredirectandforcefulsalestactics.Thesalespersonjustkeeps

explaininghowgoodtheproductis,whypeopleshouldbuyitandevenhowthepricesmight

increaseiftheconsumerwalksoff.

Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.He

doesn，tputpressureonthemtobuythings,justrecommendingaproduetandlettingtheconsumers

maketheirowndecisions.

Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespond

favorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproducts

orservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoft

selling.Peopledon，treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheir

honestopinionsandtryingtobehelpful.

Humorinadvertisingisalsousedtoattracttheconsumer，sattentionandgetthem

interestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmaking

soft-sellingmuchmoreeffectiveforsuccess.

21.What'sthetopicandmainideaofthepassage?

［答案］SellingStrategy-HardSellandSoftSellStrategies.

22.Customersoftenhardsalestactics,thusmakingsoft-sellingmoreeffectivefor

success.

［答案］resist

23.Examplesofsoftsellmentionedinthepassageinclude.

［答案］alltheabove

24.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto.

［答案］attractpeople'sinterests

25.Accordingtothepassagetheauthorindicatesthat.

［答案］softsellispreferredbybusinesscompanies

［短文］Hardsellandsoftsellareimportantbusinesstermsandusefulstrategiesforsales

stafftoknowandunderstand.Bothofthemcanwork.Theeffectdependsonthetypeofcustomers

andthetypeofproducts.［内部资料］

Ahardsellisakindofmoredirectandforcefulsalestactics.Thesalespersonjust

keepsexplaininghowgoodtheproductis,whypeopleshouldbuyitandevenhowtheprices

mightincreaseiftheconsumerwalksoff.

Asoftsellisadifferentapproach.Thesalespersontriestobuildtrustwithconsumers.

Hedoesn，tputpressureonthemtobuythings,justrecommendingaproductandlettingthe

consumersmaketheirowndecisions.

Anexampleofsoftsellistodistributefreesamplestowhichcustomersoftenrespond

favorably.Businessescanusefreesamplestobuildrapportandengagecustomersinproducts

orservices.Recommendingproductsbetweenfriendsisalittlebitlikedoingsoftselling.

Peopledon，treallycareifsomeoneelsebuystheproduct.Theyarejustgivingtheirhonest

opinionsandtryingtobehelpful.

Humorinadvertisingisalsousedtoattracttheconsumer，sattentionandgetthem

interestedintheproductsorservices.Customersoftenresisthardsalestactics,thusmaking

soft-sellingmuchmoreeffectiveforsuccess.

1.What'sthetopicandmainideaofthepassage?

［答案］SellingStrategy-HardSellandSoftSellStrategies

2.Customersoftenhardsalestactics,thusmakingsoft-sellingmoreeffectivefor

success.

［答案］resist

3.Examplesofsoftsellmentionedinthepassageinclude.

［答案］recommendingproductsamongfriends

4.Makinghumorousadvertisementsisoneoftheapproachescompaniesuseto.

［答案］arousepeople,sinterests

5.Accordingtothepassage,.

［答案］softsellispreferredbybusinesscompanies

［短文］Inbusiness,peoplehavetodealinpersonwithallkindsofpeople.Whentalkingto

peoplewithinyourcompanywhodon，tspeakyourlanguage,youmayhavetouseEnglish；these

peoplemaybecolleaguesorco-workers-whomayworkwithyouinyourowndepartment,inanother

partofthebuildingorinanotherbranch.Andyoumayalsohavetodealwithpeoplefromoutside

theorganization：clients,suppliers,visitorsandmembersofthepublic.Moreover,thesepeople

maybefriendsorstrangers-peopleofyourownage,orpeoplewhoareyoungerorolderthan

you.［2021年7月试题］

Therelationshipyouhavewithapersondeterminesthekindoflanguageyouuse.Forexample,

it'snotappropriatetosay'Hi,howareyou!'whenmeetingtheManagingDirectorofalarge

companyortosay'Goodmorning,it'sagreatpleasuretomeetyouwhenbeingintroducedto

apersonyou，11beworkingcloselywithinthesameteam.

Peopleusuallyformanimpressionofyoufromthewayyouspeakandbehave-notjustfrom

thewayyoudoyourwork.Peopleindifferentcountrieshavedifferentideasofwhatsounds

friendly,politeorsincere-andofwhatsoundsrudeorunfriendly!Goodmannersinyourculture

maybeconsideredbadmannersinanother.Sometimesyourbodylanguage,gesturesandexpressions

maytellpeoplemoreaboutyouthanthewordsyouuse.

21.Thetopicofthepassageis.

［答案］dealingwithpeopleinbusiness

22.Thelanguageyouusewhentalkingwithpeopleinbusinessisdecidedby.

［答案］yourrelationshipwiththeparticularperson

23.Peopleusuallyformanimpressionofyoufrom.

［答案］yourlanguageandmanners

24.Goodmannersinyourculturemaybeconsideredbadmannersinanother.Goodmannersinthis

statementmean.

［答案］tobehavepolitely

25.Themessageofthearticleisthat.

［答案］dealingwithpeoplesuccessfullyinbusinessisnoteasy

［短文］Inbusiness,peoplehavetodealinpersonwithallkindsofpeople.Whentalkingto

peoplewithinyourcompanywhodon，tspeakyourlanguage,youmayhavetouseEnglish；these

peoplemaybecolleaguesorco-workers-whomayworkwithyouinyourowndepartment,inanother

partofthebuildingorinanotherbranch.Andyoumayalsohavetodealwithpeoplefromoutside

theorganization：clients,suppliers,visitorsandmembersofthepublic.Moreover,thesepeople

maybefriendsorstrangers-peopleofyourownage,orpeoplewhoareyoungerorolderthan

you.［2020年1月试题］

Therelationshipyouhavewithapersondeterminesthekindoflanguageyouuse.Forexample,

it'snotappropriatetosay'Hi,howareyou!?whenmeetingtheManagingDirectorofalarge

companyortosay'Goodmorning,it'sagreatpleasuretomeetyouwhenbeingintroducedto

apersonyou，11beworkingcloselywithinthesameteam.

Peopleusuallyformanimpressionofyoufromthewayyouspeakandbehave-notjustfrom

thewayyoudoyourwork.Peopleindifferentcountrieshavedifferentideasofwhatsounds

friendly,politeorsincere-andofwhatsoundsrudeorunfriendly!Goodmannersinyourculture

maybeconsideredbadmannersinanother.Sometimesyourbodylanguage,gesturesandexpressions

maytellpeoplemoreaboutyouthanthewordsyouuse.

21.Thetopicofthepassageis.

［答案］dealingwithpeopleinbusiness

22.Thelanguageyouusewhentalkingwithpeopleinbusinessisdecidedby.

［答案］yourrelationshipwiththeparticularperson

23.Peopleusuallyformanimpressionofyoufrom.

［答案］yourlanguageandmanners

24.Goodmannersinyourculturemaybeconsideredbadmannersinanother.Goodmannersinthis

statementmean.

［答案］tobehavepolitely

25.Themessageofthearticleisthat.

［答案］dealingwithpeoplesuccessfullyinbusinessisnoteasy

［短文］Inbusiness,peoplehavetodealinpersonwithallkindsofpeople.Whentalking

topeoplewithinyourcompanywhodon'tspeakyourlanguage,youmayhavetouseEnglish；

thesepeoplemaybecolleaguesorco-workers-whomayworkwithyouinyourowndepartment,

inanotherpartofthebuildingorinanotherbranch.Andyoumayalsohavetodealwithpeople

fromoutsidetheorganization：clients,suppliers,visitorsandmembersofthepublic.Moreover,

thesepeoplemaybefriendsorstrangers-peopleofyourownage,orpeoplewhoareyounger

orolderthanyou.［内部资料］

Therelationshipyouhavewithapersondeterminesthekindoflanguageyouuse.Forexample,

it'snotappropriatetosay'Hi,howareyou!'whenmeetingtheManagingDirectorofalarge

companyortosay'Goodmorning,it'sagreatpleasuretomeetyou，whenbeingintroducedto

apersonyou，11beworkingcloselywithinthesameteam.

Peopleusuallyformanimpressionofyoufromthewayyouspeakandbehave-notjustfrom

thewayyoudoyourwork.Peopleindifferentcountrieshavedifferentideasofwhatsounds

friendly,politeorsincere-andofwhatsoundsrudeorunfriendly!Goodmannersinyourculture

maybeconsideredbadmannersinanother.Sometimesyourbodylanguage,gesturesandexpressions

maytellpeoplemoreaboutyouthanthewordsyouuse.

6.Thetopicofthepassageis.

［答案］dealingwithpeopleinbusiness

7.Thelanguageyouusewhentalkingwithpeopleinbusinessisdecidedby.

［答案］yourrelationshipwiththeparticularperson

8.Peopleusuallyformanimpressionofyoufrom.

［答案］yourlanguageandmanners

9.Goodmannersinyourculturemaybeconsideredbadmannersinanother._Goodmanners_in

thisstatementmean.

［答案］tobehavepolitely

10.Themessageofthearticleisthat.

［答案］dealingwithpeoplesuccessfullyinbusinessisnoteasy

［短文］Ittakesalotoftimeandefforttodevelopandmaintainamarketingcampaignthat

resonates（共鸣）withyourpotentialclients.However,youshouldthinkmoreabouthowtodevelop

amarketingcampaign.Afterall,we'realwayslookingforwaystoincreaseour

competitiveness.Herearesomemarketingstrategiesforyoutocheckout.［2018年1月试题］

Partner（结伴）withallies.Marketingpartnershipshavemanybenefitstopushamarketing

campaign,Forstarters,whenyoustandsidebysidewithsomeoneelse,youcandeliverbetter

content,Ifyouareatthetopofyourbusiness,marketingpartnershipsarecheapertomaintain

yoursuccessandexposeyourbrand.

Embraceuser-generatedcontent.Accordingtoasurveyof839millennials（千万富翁），they

spend5.4hoursadaycommunicatingwiththeirpeers,about30percentoftheirtotalmedia

time.Similarly,youcanalsomakethisbysharingpersonalstoriesandexchangingideaswith

yourcustomers.Thisisagoodwayofcarryingoutadvertisement.

Helpcustomerssolveaproblem.AsperfectlystatedonHubSpot,"You'reinbusinessbecause

youprovidesolutions."Someofthewaysyoucanhelpcustomerssolveaproblemisby：creating

how-to-content；offeringexclusivesthatmaketheirliveseasier；listeningtothemor

answeringtheirquestions；orcreatingAPPsortools.

Letcustomersinteract.Nomatterwhatproductorserviceyou'reoffering,yourcustomers

wanttointeractwithyourcompany,oratleastothercustomers.AMC,forexample,created

anonlinetoolthatallowedyoutowritedownyourimaginations.AmericanExpressconnects

small-businessownerstoeachotherandhelpfulresourcesthroughitsopenforum.

21.Thisarticlemainlytalksabout.

［答案］somemarketingstrategies

22.Youaresuggestedinthesecondparagraphto.

［答案］findallieswithsomeoneelse

23.Toembraceuser-generatedcontentdoesgoodat.

［答案］carryingoutadvertisement

24.WhichofthefollowingisNOTawayofhelpingcustomerssolveaproblem?

［答案］Havingdinnerwithcustomers

25.AMCcreatedanonlinetoolsothat.

［答案］。necanwritedownwhatheimagines

［短文］Nomatterhowsmallyourbusinessisandwhatindustryyouarein,yourcompanyhas

assets.Fromacomputertoaprocessingplant,everysinglethingyourcompanyownsisan

asset.［内部资料］

Assetscanbeindifferentforms.Someassetsarephysical,suchascomputers,filing

cabinets,anddeliveryvans.Othersarelegallybindingpromises,suchasaccountsreceivable,

themoneyowedtoyourcompany.Stillothersseemtoexistmoreonpaper,forexample,ayear，s

worthofinsurancepaidinadvance.Nomatterwhatformittakes,anythingwithmonetaryvalue

thatyourcompanyownscountsasanasset.

Assetsappearonyourbalancesheet,reportingthekeyfinancialstatementsattheend

ofeachaccountingperiod.Yourassetswillbesplitintodifferenttypestomakeanalysis

easier.Theorderinwhichyoulistthemonthebalancesheettypicallymatchesthewaythey

appearinyourchartofaccounts.

Assetsdomorethanjustshowuponreports,though.Theyaretheresourcesyourcompany

usestoproducerevenue.Yourbusinesscannotbringinsaleswithoutassets.Forproduct-based

businesses,youcan，tproduceanythingwithoutproperassets.It'strueforservicecompanies

aswell.Atleast,youhavetohavecashtopayyourexpensesandtohelpgetthewordout

thatyourcompanyexists.Servicecompaniesalsoneedbasictoolstoprovideserviceto

customers：ahairstylistneedsachair,scissors,andstylingtools；anaccountantneedsa

computerandalotoffilecabinets.Assetsarekeyfactorsforanybusiness.

1.WhichofthefollowingisNOTphysicalasset?

［答案］Accountsreceivable.

2.Accordingtothepassage,wheredotheassetsappear?

［答案］Thebalancesheet

3.Whatdoyouthinkanaccountantisresponsiblefor?

［答案］Anaccountantisresponsibleforbookkeeping.

4.Accordingtothepassage,whichofthefollowingisINCORRECT?

［答案］Everybusinesscanbringinsaleswithoutassets.

5.Whatisthepassagediscussingabout?

［答案］Everybusinesshasassets.

［短文］Thebiggestmistakeaworkplaceleadercanmakewithofficecultureisfailing

todeviseoneatall.Howdoyouknowifyourofficecultureishelping,orhurting,youremployees,

andasaresultyourbottomline?Designingathoughtful（周至的）officecultureissoimportant

foranewcompany.Herearesomeaspectswherealeadershouldbecarefulnottomake

mistakes.［2019年1月试题］

Acohesive（和谐——致的）officeculturestartsatthetopandisbuiltwith

intention.Facebook，sfounderprojectsalaid-backvibe（氛围）.Thatsetsthetoneforhis$200

billioncompany,wherehevisitsweeklyQandAsessionsfromhisstaff,loadsuptheperks,

andcourtsayoungteamthatcloselymirrorshistargetmarket,positioningFacebookis

especiallydesignedfortheirwantsandneeds.

Strictdresscodeorearlystarttimemayseemlikeaneasywaytobuildprofessionalism

（职业化）inyourworkplace,butisthereagoodreasonforit?Strictrequirementsthatwork

inalawofficemayerodetheworkethicatahiptechstartup.Makesuretobackupyourrules

withreason.Forexample,atCultureStudio,aT-shirtdesignandprintingcompany,you'dbetter

believethere'snoplaceforties,Employeesareencouragedtodressdownintheirbrand's

merchandiseortheircompetitors，.

Leadershipshouldn'tabandonculturedevelopmentthere.Goodemployeestendtobegoal

orientedover-achievers,soputyourbudgetonthatwithteam-buildingactivities,contests,

andincentivesforthebest.Thinkcriticallyabouttheidealemployeesforyourteam,what

makesthetick,andhowyoucansupportthem,withinandoutsideoftheirroleinthecompany，s

goals.

Settingthetoneforyourworkplacestartswitheachhireandateverylevelinthe

company.AtdigitalmarketingfirmMabbly,everyhiringdecisionismadewiththecompany，s

visioninmind：acreativeandyoungteamofappr