新课堂英语选修九人教版试题：Unit5含答案

Unit5Insideadvertising

PeriodOneReading&Writing

I.阅读理解

A

Peoplehavewonderedforalongtimehowtheirpersonalitiesandbehaviorsare

formed.It'snoteasytoexplainwhyonepersonisintelligentandanotherisnot,orwhy

oneiscooperativeandanotheriscompetitive.

Socialscientistsare,ofcourse，extremelyinterestedinthesetypesof

question.Theywanttoexplainwhywepossesscertaincharacteristicsandexhibit

certainbehaviors.Therearenoclearanswersyet,buttwodistinctschoolsofthought

onthematterhavedeveloped.Asonemightexpect,thetwoapproachesarevery

differentfromeachother,andthereisagreatdealofdebatebetweenproponentsof

eachtheory.Theargumentisoftenconvenientlyreferredtoasnaturevs.nurture.

Thosewhosupportthe“nature“sideoftheconflictbelievethatour

personalitiesandbehaviorpatternsarelargelydeterminedbybiologicalandgenetic

factors.Thatourenvironmenthaslittle,ifanything,todowithourabilities,

characteristicsandbehavioriscentraltothistheory.Takentoanextreme,thistheory

maintainsthatourbehaviorispredetermined（注定）tosuchagreatdegreethatweare

almostcompletelygovernedbyourinstincts(本能).

Proponentsoftheanurture''theory,or,astheyareoftencalled,behaviorists,

claimthatourenvironmentismoreimportantthanourbiologicallybasedinstinctsin

determininghowwewillact.Behavioristsseehumansasbeingswhosebehavioris

almostcompletelyshapedbytheirsurroundings.Theirviewofthehumanbeingis

quitemechanistic;theymaintainthat,likemachines,humansrespondto

environmentalstimuli(somethingthathelpssb./sth.todevelopbetterandmore

quickly)asthebasisoftheirbehavior.

Thesocialandpoliticalconnectionsofthesetwotheoriesaresignificant.Inthe

UnitedStates,forexample,blacksoftenscorebelowwhitesonstandardizedintelligent

test.Thisleadssome“nature“proponentstoconcludethatblacksaregenetically

worsethanwhites.Behaviorists,incontrast,saythatthedifferencesinscoresaredue

tothefactthatblacksareoftenrobbedofmanyoftheeducationalandother

environmentaladvantagesthatwhitesenjoy,andthat,asaresult,theydonotdevelop

thesameresponsesthatwhitesdo.

Neitherofthesetheoriescanyetfullyexplainhumanbehavior.Infact,itisquite

likelythatthekeytoourbehaviorliessomewherebetweenthesetwoextremes.That

theargumentwillcontinueforalongtimeiscertain.

1.Theauthorismainlyconcernedaboutsolvingtheproblem.

A.whyourpersonalitiesandbehaviorsdiffer

B.whatmakesdifferentstagesofintelligence

C.howsocialscientistsformdifferenttheories

D.whatcausesthe“nature/nurture,,argument

答案A

解析主旨大意题。首段首句指出作者要讨论的问题，第2段开始从两个方

面解释该问题，末段是总结段，由此看来，首段首句和末段首句提到的human

behavior是本文的中心内容，因此答案为A。虽然文章首段第2句就提到intelligent

一词，但该句的intelligent,cooperative,competitive等都只是举例说明首句有关

personalities和behaviors的问题，由此可见，选项B并非本文主旨；作者提到两

种理论是为了解释性格和行为形成的原因，并非讨论这两种理论形成的原因，因

此C.D两项均不正确。

2.Whichofthefollowingstatementsmaybesupportedbythe“nature"school?

A.Wearebornwithcertainpersonalitiesandbehaviors.

B.Environmenthasnothingtodowithourpersonalities.

C.Abilitiesandcharacteristicsareshowedbybehaviors.

D.Onlyextremebehaviorsaredeterminedbyinstincts.

答案A

角翠析细节理解题。第3段首句的largelydeterminedbybiologicalandgenetic

factors和末句的governedbyourinstincts都表明"天性论"派会认同A的看法，

故选A。

3.Whatcanwelearnaboutthebehaviorists?

A.Theybelievehumanbeingsaremechanical.

B.Theycompareourbehaviorstothemachines.

C.Theysuggestthatwereacttotheenvironmentasthemachinesdo.

D.Theyagreethatthemechanistictheorycanbeappliedonusaswell.

答案C

解析细节理解题。本题实际上考查第4段末句的正确理解。原文该句中的

likemachines,humansrespond...表明作者并非单纯把人类比作机器，而是把人类

对环境的反应与机械对环境的反应作对比，由此可见，C为正确的理解。

4.The“nature“theoristsbelievethattheblack'slowscores.

A.aretheresultoftheeducationaldisadvantages

B.areadisplayoftheblacks'poorintelligence

C.havenothingtodowiththeirtrueintelligence

D.havenothingtodowithfactorsotherthanheredity（遗传）

答案D

解析细节推理题。将D选项与第3段结合起来，可以确定D为本题答案，

只有D才符合“天性论”派对性格与行为形成的看法。

B

Thelightfromthecampfirebrightenedthedarkness，butitcouldnotpreventthe

dampcoldofDennis'sSwamp（沼泽地）creepingintotheirbones.ltwasastrange

place.MartinandTomwishedthattheyhadnotacceptedJack'sdare.Theyliked

camping,butnotnearthisswamp.

“So,"Martinaskedastheysatwatchingthehotcoals."Howdidthisplaceget

itsname?”

“Areyousureyouwanttohearit?It'sascarystory,“warnedJack.

，，

“Ofcourse!criedoutTom."Iftherewereanythingtobescaredof,you

wouldn'thavechosenthisplace!”

“Ok,butdon'tsayIdidn'twarnyou,“saidJack,andhebeganthistale.

Waybackintime,amancalledDennistriedtostartafarmhere.Hebuiltthat

cottageovertheretolivein.Inthosedays,thearealookedquitedifferent—itwas

coveredwithtalltreesandtheswampwasacrystal-clearriver.Afterthreehard

years,Dennishadclearedseveralfieldsandplantedcrops.Hewassoproudofhis

successthatherefusedtolistentoadvice.

“Youareclearingtoomuchland,“warnedoneoldman."Thelandisaliving

thing.ltwillhitbackatyouifyouabuseit.”

“Sillyfool,“saidDennistohimself."IfIclearmoreland,Icangrowmore

crops.I'llbecomewealthier.He'sjustjealous!”

uDenniscontinuedtochopdowntrees.Smallanimalsthatreliedonthemfor

foodandshelterweredestroyed.Hewassoeagertoexpandhisfarmthathedidnot

noticetheriverflowingslowlytowardshisdoor.Hedidnotnoticesaltseepingtothe

surfaceoftheland.Hedidnotnoticeswampplantschokingallthenativeplants.v

uWhathappened?”Martinasked.ltwasgrowingcolder.Hetrembled,twisting

hisbodyclosertothefire.

“Thelandhitback-justastheoldmanwarned,“Jackshrugged."Dennis

disappeared.Oldfolksaroundherebelievethatswampplantsmovedupfromtheriver

anddraggedhimunderwater.Hisbodywasneverfbund.^^

“Whatastupidstory,“laughedTom."Plantscan't...”Beforehehadfinished

speaking,hescreamedandfainted（晕修U）.Theothertwoboysjumpedupwithfright,

staringatTom.Suddenly,theyburstoutlaughing.Somegreenswampivy（常春藤）had

coveredTom'sface.ltwasawhilebeforeTomcouldappreciatethejoke.

【语篇解读】本文是一篇记叙文，题材是人物故事类。本文通过三个朋友

在沼泽地野营时Tom讲述的故事，告知我们贪多必失的道理。

5.Theunderlinedword"dare"inParagraph1isclosedinmeaningto

A.courageB.assistance

C.instructionD.challenge

答案D

解析猜测词义题。根据第一段中的Thelightfromthecampfirebrightenedthe

darkness,butitcouldnotpreventthedampcoldofDennis'sSwamp（沼泽地）

creepingintotheirbones.ltwasastrangeplace.可知来自于篝火的光照亮了黑暗却

不能阻止深入骨髓的Dennis沼泽地的湿气可见这是一个奇怪的地方。三人来此

野营是Jack的一个挑战。A.courage”勇气、胆量”；B.assistance”帮助、协助”;

Construction”指示、说明”;D.challenge"挑战

6.WhydidJacktellTomandMartinthestory?

A.Tofrightenthem.

B.Tosatisfytheircuriosity.

C.Towarnthemofthedangeroftheplace.

D.Topersuadethemtocampintheswamp.

答案B

解析推理判断题。根据段落中的几个朋友的不断发问和词汇“criedout

Tom”的使用，可知孩子们对于Dennis沼泽地的得名充满好奇。从题干分析可知，

要求找出故事讲述的背景。D项明显与题目相悖，选项是说服他们去沼泽地野营

应该是在野营前的事而故事的讲述是在野营时的讲述，明显有时间差；A、C两

项，偏离了故事讲述得背景。故事的讲述是对Dennis沼泽地得名的阐明。有的

同学在选题中不能很好的理解题意和题干、不结合语境。

7.WhydidDennisignorethewarningoftheoldman?

A.Theoldmanenviedhim.

B.Theoldmanwasfoolish

C.Hewastoobusytolistentoothers.

D.Hewasgreedyformorecrops.

答案D

解析细节题。根据题干定位到至7、8段。从"IfIclearmoreland,Icangrow

morecrops.I'llbecomewealthier.如果我能清理更多的地，我就能种更多的庄稼我

能变得更富有。可知Dennis对种植更多庄稼的贪婪和渴望。这也就是他忽略老

人的警告的原因。

8.WhydidTomscreamandfaint?

A.HesawDennis'sshadow

B.Hewasscaredbyaplant

C.Hisfriendsplayedajokeonhim.

D.Theweatherbecameextremelycold.

答案C

解析推理判断题。根据题干关键词screamandfaint定位倒数第一段。文

中uSomegreenswampivy（常春藤）hadcoveredTom'sface.”有一些绿色的常春藤

盖在Tom脸的上。可知答案为C项。

II.短文改错

Britishpubliclibraryarelinkedbycomputers.IfyournearestlibraryinLondon

doesn'thavethebookyouwantborrowit,thelibrarianwillgoon-linetoseewhether

anyothernearbylibraryhas.IfnolibraryinLondonhavethebookinstore,the

librarianwillsearchitfurther,connectinglibrariesinothercitylikeManchester.Ifa

copyofthebookfound,arrangementswillbemadeforittobesenttoyourlibrary

withinadayandtwo,andyouwillbeabletocheckitout.ltisalsopossiblyforreaders

toborrowbooksfromuniversityandcollegelibrariesevenifwearenotstudents.

答案

Britishpubliclibrary,librariesarelinkedbycomputers.Ifyournearestlibraryin

Londondoesn'thavethebookyouwantA,toborrowit[DD)],thelibrarianwillgoon

—linetoseewhetheranyothernearbylibraryhasAnolibraryin

Londonhave,hasthebookinstore,thelibrarianwillsearchitfurther,connecting

librariesinothercity,cities1汰eManchester.IfacopyofthebookA,isfound,

arrangementswillbemadeforittobesenttoyourlibrarywithinadayand,ortwo,and

youwillbeabletocheckitout.ltisalsopossibly,possibleforreaderstoborrowbooks

fromuniversityandcollegelibrariesevenifwe,theyarenotstudents.

川.书面表达

学校网站新开设了一个“英语写作”栏目(column),以便学生发表(post)英语

作文，进行交流，提高写作能力。现请你为该栏目写一个英文介绍，内容包括:

•开设目的

•栏目优势：教师在线(online)指导等

«作文要求：内容贴近学生生活

•优秀作文的鼓励办法

•邀请大家参与

注意：1.词数：100左右。

2.开头语已为你写好(不计入总词数)。

Welcometothecolumn“EnglishWriting”!

【参考范文】

Welcometothecolumn"EnglishWriting^^!

Recentlytheschoolwebsitehassetupanewcolumncalled“EnglishWriting”

whichprovidesstudentswiththechancestoposttheircompositionandcommunicate

witheachother.Notonlycanstudentsimprovetheirwritingabilityinthisway,but

theycanstrengthentheirself-confidence.

Thecolumnhaslotsofadvantages.ltistheteacher'sguideonlinethathasan

advantageovertheothercolumns.Ifnecessary,thestudentscanhaveadirect“askand

answer“withprofessionalteachers.ltisrequiredthatthecompositionshouldbe

relatedtothestudents'life.What'smore,ifitisorganizedwellenough,thewriterwill

berewardedforit.

Hopingtothestudents'participation.

PeriodTwoUsingLanguage&Grammar

I.完形填空

Whatwouldaworldwithoutadslooklike?It'sprettysimplebecausenoads

means：1newspapers,nomagazines,noprivate2stations>noTVchannels

buttheonefinancedbythe3>nomajorworldwidesportevents...!don'tevendare

tothinkaboutalltheunemployedandthetalentswewould4：photographers,film

-makers,actors,alltheonesworkinginthe5oftheentertainmentindustryin

general...Whata6worlditwouldbe!Thankyouall!

Wewouldallbe7todeathtravelingundergroundifitwasn'tforthenice

picturesonthewallsateverystop!8takethemaway!

Moneyspenton9meansmuchmorethanitself.ltservesdirectlyto10a

rapiddistribution（流通）ofgoodsatreasonableprices.Bydrawingattention

to11ideasithelpsenormouslytoraisestandardsof12.Byhelpingtoincrease

demandsitensuresanincreasedneedfor13，andisthereforeaneffectivewayto

fight14.Itlowersthecostsofmanyservices：15advertisementsyourdaily

newspaperwouldcostfourtimesasmuch,andtravelbybusorundergroundcost20

percentmore.

Andperhapsmostimportantofall,advertisingprovidesaguarantee

of16valueintheproductsandservicesyoubuy.ltmightfoolsomepeoplefora

littlewhilethrough17.Itwillnotdosoforlong,formercifully（幸运地）thepublic

hasthegood18nottobuytheinferior（劣等的）article19once.Ifyouseean

articleconsistentlyadvertised，itisthesurest20Iknowthatthearticledoeswhat

isclaimedforit,andthatitrepresentsgoodvalue.Advertisingdoesmoreforthe

materialbenefitofthecommunitythananyotherforceIcanthinkof.

【语篇解读】这是一篇议论文。广告无处不在，无时不有。没有广告的世界

是什么样的世界？广告可以降低许多产品的成本，广告通过吸引世人对新观念的

注意而极大地提高了人们的生活水平，广告更是抗衡失业的有效途径。

1.A.theB.noC.anyD.all

答案B

解析考查句子结构。从句子结构来看，都是否定含义，应选B。

2.A.radioB.gasC.policeD.railway

答案A

解析考查生活常识。与TV相对应的是radio,故选A。

3.A.stateB.countryC.nationD.station

答案A

解析考查词义辨析。句意：电视除了政府投资的频道外没有其他频道。state

强调“政府”；country侧重于“疆土”；nation侧重于“民族，国家

4.A.getB.employC.dismissD.miss

答案D

解析考查语境选词。由“我简直不敢想象的失业大军”可知选D。miss“失

去”。

5.A.shadeB.darkC.shadowD.front

答案C

解析考查同义词辨析。此处指“娱乐业的幕后人才”。shade“阴凉”；dark

“黑暗shadow“阴影”，可喻为“幕后front“前面”。

6.A.badB.terribleC.beautifulD.boring

答案C

解析考查主旨把握。此句作者说的是反话。

7.A.interestedB.bored

C.happyD.sentenced

答案B

解析考查逻辑推理。此句是虚拟语气，意为“如果没有站台上的漂亮图画，

我们坐地铁旅行时会闷得要死”，故选B。

8.A.DoB.HardlyC.PleaseD.Don't

答案D

解析考查归纳概括。根据上句句意可知此处讲的是“不要取缔（广告）”，故

选D。

9.A.advertisingB.shopping

C.travelingD.housing

答案A

解析考查主旨把握。根据本文主题应选A。

10.A.preventB.stop

C.assistD.forbid

答案C

解析考查上下联系。根据后文提示“ithelpsenormouslyto..."和“Byhelping

toincrease...”可知，应选help的同义词(assist),故选Co

11.A.oldB.new

C.practicalD.big

答案B

解析考查语境选词。句意：广告通过吸引世人对新观念的注意而极大地提

高了人们的生活水平。“bigidea(高见)”常作反语，故选B。

12.A.livingB.materiallife

C.culturallifeD.society

答案A

解析考查词义辨析。A项为“生活水平”；B项为“物质生活水平”；C项

为“文化生活水平”；D项为“社会准则”。结合语境可知A最恰当。

13.A.workB.lifeC.moneyD.labor

答案D

解析考查语境选词。句意：它增加了需求，从而需要更多的劳动力，因此

广告是抗衡失业的有效途径。故选D(labor)劳动力。

14.A.employmentB.unemployment

C.careerD.outofjob

答案B

解析考查逻辑推理。参考上题的答案与解析，选B。

15.A.forB.inspiteof

C.withD.without

答案D

解析考查语法结构。without表虚拟条件。

16.A.reasonableB.actual

C.currentD.economic

答案A

解析考查语境选词。第三段的“goodsatreasonableprices”有提示。B“实际

价值”；C“现行价值”；D“经济价值”。

17.A.misprintingB.misleading

C.misreadingD.misunderstanding

答案B

解析考查词义辨析。它有时也许会因为误导而愚弄了一部分人，故选B。

18.A.tasteB.abilityC.senseD.feeling

答案C

解析考查语境选词。句意：公众具有良好的判断力，不会再次去购买相同

的劣质产品，故选C。

19.A.lessthanB.atmost

C.morethanD.only

答案c

解析考查语境选词。参考上题的答案与解析。

20.A.valueB.wasteC.factD.proof

答案D

解析考查语境选词。句意：如果看到一件商品的广告不断出现，我就认为

这是最确凿的证据——表明该产品的广告是名副其实的，它的确是品质上乘。

II.阅读理解

AMENTORING（导师制）programisgivinglifechangingopportunitiesto

Banburyyouth.

YoungInspirationswasfoundedtwoyearsagotoprovidementoringsessionsfor

studentsandunemployedyoungadultsaged11to21.

AlexGoldberg,theprogram'sfounder,said;"WesetupYoungInspirations

becausewewantedtogiveyoungpeopleexperienceswhichwillpotentiallybelife

changingandbroadentheiroutlook/'Wetrytocreateworkexperienceopportunities

thatwillreallymakeadifferencetoouryouth.Forexample,we'vesecuredinternships

（实习）withworld-famousfirmssuchasHonda.

“Atatimeoffundingcutbackswhereschoolsarefindingitmoreandmore

difficulttoofferthiskindofmentoring，itisextremelyimportantthatthese

opportunitiesareavailablebothtohelpyouthwiththeirschoolworkandgradesandto

givethemopportunitieswhichmayhelpshapetheirfutures.vKieranHepburn,14,

isoneofagroupofBanburyyouthwhohasbenefitedfromtheprogramsofar.In

OctobertheBanburySchoolpupilwasaccompaniedbyYoungInspirationsstaffto

PariswherehewasanobserverattheUnitedNationsEducational,Scientificand

CulturalOrganization's（UNESCO）InternationalYouthForum（论坛）.

Theeventwasheldforyoungpeoplefromaroundtheworld,toseektheirviews

onhowthefutureofyouthandeducationshouldlook.Kieranjoinedseveralhundred

observersmostlyintheir20sandwastheonlyUKschoolpupiltoattendthe

event.Kieranthinksthetripwasalifechangingexperience.uBeforeweleftIdidn't

quiteknowwhattomakeofitbutwhenwegottherewedidn'tstop,itwasamazing,“

hesaid,“Wewenttothreeorfourhoursofdebateseachdayandthendidsomething

culturaleachafternoon.v

Themainthemeoftheforumwashowyouthcandrivechangeinpoliticaland

publiclife.ltdealtwithissues（I、可题）suchasdrugabuse,violenceandunemployment.

Kieransaid:"Ithasreallyhelpedmetoimprovemyconfidenceandsocialskills

aswellasmyschoolgradesandIwasvotedmostimprovedpupilatschoolin

August.”

TheYoungInspirationsmentoringsessionstakeplaceeachFridayinBanbury.For

detailsvisit.

【语篇解读】本文是社会生活——广告类应用文。讲述了年轻人激励项目

的种种好处，如帮助年轻人增加信心，提高学习成绩和社会技能等，号召大家参

与到这个项目中。

1.TheYoungInspirationsmentoringprogramaimsto.

A.trainstaffforworld-famousfirms

B.offerjobopportunitiestoyoungadults

C.provideyouthwithuniqueexperiences

D.equiptheunemployedwithdifferentskills

答案C

解析细节理解题。根据第三段的"WesetupYoungInspirationsbecausewe

wantedtogiveyoungpeopleexperienceswhichwillpotentiallybelifechangingand

broadentheiroutlook.可知选Co

2.AccordingtoAlexGoldberg,itisdifficultforschoolstoofferthementoring

dueto.

A.thelackofsupportfromfirms

B.theculturaldifferences

C.theeffectofunemployment

D.theshortageofmoney

答案D

角翠析细节理解题。从第五段Atatimeoffundingcutbackswhereschoolsare

findingitmoreandmoredifficulttoofferthiskindofmentoring,可以看出，学校彳艮

难提供导师制的原因是资金问题。

3.Accordingtothepassage,theforumfocusedonhowyouthcan.

A.builduptheirconfidenceatschool

B.findworkexperienceopportunities

C.improvetheirsocialskillsforthefuture

D.playanactiveroleinthechangeofsociety

答案D

解析推理判断题。从第七段的Themainthemeoftheforumwashowyouth

candrivechangeinpoliticalandpubliclife.论坛的主题是关于年轻人在政治和公共

生活中如何驾驭应对各种变化，再结合第六段的Theeventwasheldforyoung

peoplefromaroundtheworld,toseektheirviewsonhowthefutureofyouthand

educationshouldlook.看，论坛本身是要年轻人积极参与探讨年轻人积极教育的未

来该是什么样子，这些都印证了论坛的目的就是为了关注年轻人如何在多变的社

会中发挥积极的作用。

4.Wecanlearnfromthepassagethat.

A.thevisittotheUnitedKingdomwasamazing

B.Kieranhasmadegreatprogressinmanyaspects

C.theyouthhavefoundawaytosolvetheirproblems

D.thementoringsessionsareheldeverydayexceptFriday

答案B

解析推理判断题。从第八段Kieransaid:"Ithasreallyhelpedmetoimprove

myconfidenceandsocialskillsaswellasmyschoolgradesandIwasvotedmost

improvedpupilatschoolinAugust.“可以看出，Kieran参加这个活动后，很多方面

都有了进步，包括信心，社会技能以及学习成绩。故选B。

III.

根据短文内容，从短文后的选项中选出能填入空白处的最佳选项。选项中有

两项为多余选项。

Wouldn'titbenicetojustlookatapageandneverforgetwhatwasonthere?

Whatifyoucouldneverforgetafriend'sbirthdayagain?Thebadnewsisthatnot

everyonehassuchagoodmemory.1Withtimeandpracticemostpeoplecanget

theabilitytomemorizeseeminglyimpossibleamountsofinformation.

Exerciseyourbrain.2Bydevelopingnewskills-especiallycomplexones

suchaslearninganewlanguageorlearningtoplayanewmusicalinstrument——and

challengingyourbrainwithpuzzlesandgames，youcankeepyourbrainactive.

Takebetterpictures.Oftenweforgetthingsnotbecauseourmemoryisbad,but

ratherbecauseourobservationalskillsneedwork.3Oftenwedon'treallylearn

people'snamesatfirstbecausewearen'treallyconcentratingonremembering

them.You'llfindthatifyoumakeaconsciousefforttoremembersuchthings,you'lldo

muchbetter.

Sleepwell.4Gettingagoodnight'ssleep-aminimumofsevenhoursa

night-mayimproveyourshort-termmemoryandlong-termrelationalmemory,

accordingtorecentstudiesconductedattheHarvardMedicalSchool.

5Therearealotofproductsonthemarketthat声称）toimprove

memory,butnonehaveyetbeenshowntobeeffectiveinclinicaltests.Ahealthydiet,

however,contributestoahealthybrain.Foodscontaining即，oxidams（抗氧化齐（J）like

broccoli,blueberries,andberries,forexample—andOmega-3加（yac/（脂肪酸）

appeartopromotehealthybrainfunctioning.

A.Organizeyourlife.

B.Eatwellandeatright.

C.Onecommonsituationwherethishappensismeetingnewpeople.

D.Regularlyexercisingthebraincanhelpimproveyourmemory.

E.Thegoodnews,however,isthateveryonecantakestepstoimprovetheir

memory.

F.Theamountofsleepwegetaffectsthebrain'sabilitytorememberlearned

information.

G.Youmayfindthatit'sbecomingmorechallengingtolearnnewthingsasyou

becomeolder.

答案1.E2.D3.C4.F5.B

单元检测

本试卷分第I卷（选择题）和第II卷（非选择题）两部分

（满分：150分,时间：120分钟）

第I卷

第一部分听力（共两节，满分30分）（略）

第二部分阅读理解（共两节，满分40分）

第一节（共15小题；每小题2分，满分30分）

阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。

A

Theappealofadvertisingtobuyingmotivescanhavebothnegativeandpositive

effects.Consumersmaybeconvincedtobuyaproductofpoorqualityorhighprice

becauseofanadvertisement.Forexample,someadvertisershaveappealedtopeople's

desireforbetterfueleconomyfortheircarsbyadvertisingautomotiveproductsthat

improvegasolinemileage.Someoftheproductswork.Othersareworthlessandawaste

ofconsumers'money.

Sometimesadvertisingisintentionallymisleading.Afewyearsagoabrandof

breadwasoffertodieters（节食者）withthemessagethattherewerefewercaloriesin

everyslice.ltturnedoutthatthebreadwasnotdietetic（适合于节食的），butjust

regularbread.Therewerefewercaloriesbecauseitwasslicedverythin,buttherewere

thesamenumberofcaloriesineveryloaf.

Onthepositiveside,emotionalappealsmayrespondtoaconsumer'sreal

concerns.Considerfireinsurance.Fireinsurancemaybesoldbyappealingtofearof

loss.Butfearoflossistherealreasonforfireinsurance.Thesecurityofknowingthat

propertyisprotectedbyinsurancemakesthepurchaseoffireinsuranceaworthwhile

investmentformostpeople.Ifconsumersconsiderthequalityoftheinsuranceplansas

wellasthemessageintheads,theywillbenefitfromtheadvertising.

Eachconsumermustevaluateherorhisownsituation.Arethebenefitsofthe

productimportantenoughtojustifybuyingit?Advertisingisintendedtoappealto

consumers,butitdoesnotforcethemtobuytheproduct.Consumersstillcontrolthe

finalbuyingdecision.

【语篇解读】广告既有消极的一面，又有积极的一面，文章从正反两个方

面进行了论述。

21.Advertisingcanpersuadetheconsumertobuyworthlessproductsby

A.stressingtheirhighquality

B.convincinghimoftheirlowprice

C.maintainingabalancebetweenqualityandprice

D.appealingtohisbuyingmotives

答案D

解析逻辑推理题。文章第一句是主题，后面是一个例子解释说明。例子说

广告通过一些手段引起人们的购买欲望。

22.Thepassagetellsusthat.

A.sometimesadvertisementsreallysellwhattheconsumerneeds

B.advertisementsoccasionallyforceconsumersintobuyingthingstheydon't

need

C.thebuyingmotivesofconsumersarecontrolledbyadvertisements

D.fireinsuranceisseldomaworthwhileinvestment

答案A

解析逻辑推理题。文章第三段举例说明广告的正面效应，即它能满足消费

者的真正需求。

23.Thepassageismainlyabout.

A.howtomakeawisebuyingdecision

B.waystoprotecttheinterestsoftheconsumer

C.thepositiveandnegativeaspectsofadvertising

D.thefunctionofadvertisementsinpromotingsales

答案C

解析主旨大意题。文章第一句是主题，广告既有消极的一面，又有积极的

一面，文章从正反两个方面进行了论述。

B

Youcan'talwayspredictaheavyrainorrememberyourumbrella.Butdesigner

MikhailBelvaevdoesn'tthinkthatforgettingtochecktheweatherforecastbefore

headingoutshouldresultinyougettingwet.That'swhyhecreatedlampbrella,alamp

postwithitsownrainsensingumbrella.

Thedesignersayshecomeupwiththeideaafterwatchingpeoplegetweton

streetsinRussia."Once,IwasdrivingonacentralSaintPetersburgstreetandsawthe

streetlampslightinguppeopletryingtohidefromtherain.Ithoughtitwouldbe

appropriatetohaveacanopy（伞蓬）builtintoastreetlamp.vhesaid.

Thelampbrellaisastandard-lookingstreetlampfittedwithanumbrella

canopy.lthasabuilt-inelectricmotorwhichcanopenorclosetheumbrellaon

demand.Sensors（传感器）thenensurethattheumbrellaofferspedestriansshelter

wheneveritstartsraining.

Inadditiontotherainsensor,there'salsoa360°motionsensoronthefiberglass

streetlampwhichdetectswhetheranyoneisusingthelampbrella.Afterthreeminutes

ofnotbeingusedthecanopyisclosed.

Accordingtothedesigner,thelampbrellawouldmoveatarelativelylowspeed,

soasnottocauseharmtothepedestrians.Besides,itwouldbegroundedtoprotect

frompossiblelightingstrike.Eachlampbrellawouldofferenoughshelterforseveral

people.Beinginstalledat2metersofftheground,itwouldonlybeadangerforthe

tallestofpedestrians.

Whiletherearenoplanstotakelampbrellaintoproduction,Belyaevsayshe

recentlyintroducedhiscreationtooneMoscowDepartment,andinsiststhiscreation

couldbeinstalledonmystreetwherealotofpeoplewalkbuttherearenocanopiesto

provide