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(图片大小可任意调节)2023年高等教育公共课自考-00012英语(一)考试历年参考核心考点荟萃附答案第一卷一.参考题库(共20题)1.TrueFriendship YoungadultfilmmakersallhopetoshowtheirworksininternationalfestivalslikeSundanceandToronto.Butwhataboutreallyyoungfilmmakerswhoaren'tinfilmschoolyetandaren't,strictlyspeaking,evenadults? TheyareattheheartofWingspanArtsKidsFilmFestival,tomorrow,inasettinganydirectormightenvy:LincolnCenter.Completewith"redcarpet"interviewsandvariousawards,thefestivalhasmuchincommonwitheventsformoreexperiencedmoviemakers,exceptfortheageoftheparticipants:about8to18. "What'sreallyexcitingisthatit'sfilmforkidsbykids,"saidCoriGardner,managingdirectorofWingspanArts,a nonprofitorganizationofferingyouthprogramsintheNewYorkarea.ThisyearthefestivalwillincludefilmsnotonlyfromWingspanbutalsofromothercityorganizationsandonefromamiddleschoolinArlington,Virginia."Wewanttomakethisanationalevent."Ms.Gardneradded. ThenineshortstobeshownrangefromaClaymationbiographyofB.B.Kingtoasciencefictionadventuresetintheyear3005."Alotofthematerialisreallymature,"Ms.Gardnersaid,talkingaboutfilmsbytheNewYorkCitybranchofGlobalActionProject,amediaartsandleadership-traininggroup."TheChoiceisaboutthehistoryofafamilyandMasterAnti-Smokerisabouttheangersofsecond-handsmoke."DreamoftheInvisiblesdescribesyoungimmigrants'(移民)feelingsofbothbelongingandnotbelongingintheiradoptedcountry. Thefestivalwillendwithanopenreceptionatwhichotherfilmswillbeshown.Theseincludeamusicvideoandafull-lengthfilmwhosetitleisPressures.YoungadultfilmmakersallhopetoshowtheirworksininternationalfestivalslikeSundanceandToronto.()A、TrueB、FalseC、NotGiven2.MajoredFinance Anincreaseinstudents(11)tostudyeconomicsatuniversityisbeingattributedto(归因于)theglobaleconomiccrisisawakeningapublicthirstforknowledgeabouthowthe(12)systemworks. Applicationsfordegreecoursesbeginningthisautumnwereupby15%thisJanuary,accordingtoUCAS,the UniversitiesandCollegesAdmissionsService.A(13)fortheRoyalEconomicSocietysaidapplicationstodoeconomicsatA-levelwerealsoup. ProfessorJohnBeath,thepresidentofthesocietyandaleadinglectureratStAndrewsUniversity,saidhisfirst-yearlectures—whichareopentostudentsfromalldepartments—were(14)crowdsof400,ratherthantheusual250. "Therearealargenumberofstudentswhoarenot(15)majors,whowouldliketolearnsomethingaboutit.OneofthethingsIhavedonethisyearistorelatemyteachingtocontemporary(16)inawaythatonehasn'ttraditionallydone,"headded. Universityapplicationsrose7%lastyear.Buttherewererisesaboveaverageinseveralsubjects.Nursingsawa15%jump,withpeople'srenewedinterestin(17)inthepublicsector(部门),whichareseenasmoresecureineconomiccrisis. Arecentstudyshowedalmosttwothirdsofparents(18)schoolsshoulddomoretoteachpupilsaboutfinancial matters,andalmosthalfsaidtheirchildrenhadaskedthemwhatwasgoingon,althougha(19)ofparentsfelttheydidnotunderstanditthemselveswellenoughtoexplain. ZackHocking,theheadofchildtrustfunds,said:"It'spossiblethatonegoodthingto(20)fromthedownturnwillbeagenerationthat'sfinanciallywiserandbetterequippedtomanagetheirmoneythroughtimesofeconomicuncertainty."17.()A、financialB、applyingC、careersD、minorityE、drawingF、economicsG、believedH、purposeI、spokesmanJ、eventsK、eventsL、professional3.MelissaPoe MelissaPoewas9yearsoldwhenshe(31)acampaignforacleanerenvironmentbywritingalettertothethenPresidentBush.Throughherownefforts,herletterwasreproducedonover250donatedbillboards(广告牌)(32)thecountry. Theresponsetoherpleahelpwasso(33)thatPoeestablishedKidsForACleanerEnvironment(KidsF.A.C.E.)in1989.Therearenow300,000(34)ofKidsF.A.C.E.worldwideandistheworldslargestyouthenvironmentalorganization. PoehasalsopetitionedtheNationalParkServiceto(35)a"Children'sForest"projectineverynationalpark.In1992,shewasinvitedasoneofonlysixchildrenintheworldtospeakattheEarthSummitinBrazilaspartoftheVoicesoftheFutureProgram.In1993,shewasgivenaCaringAwardforher(36)bytheCaringInstitute. Sincetheorganizationstarted,KidsF.A.C.B.membershavedistributedandplantedover1million,trees!Ongoingtree-plantingprojectsincludethe(37)ofKid'sYards-backyardwildlifehabitats(栖息地)-andKidF.A.C.E.isinvolvedintheexcitingEarthOdyssey,whichisagreatwaytostarthelping. "Startingtheclub(38)outtobeawaytohelppeoplegetinvolvedwiththeenvironment-clubmembersstarteddoingthingslikerecycling,pickinguplitterandplantingtreesaswellasinvitingotherkidstojointheirclub." "Wetrytotellkidsthatit'snotOKtobelazy,"sheexplains."Youneedtostartbeingaresponsible,environmentally(39)personnow,rightaway,(40)youbecomearesource-suckingadult.”34.()A、creationB、acrossC、implementD、beforeE、membersF、beganG、turnedH、purposeI、overwhelmingJ、effortsK、friendlyL、professional4.MelissaPoe MelissaPoewas9yearsoldwhenshe(31)acampaignforacleanerenvironmentbywritingalettertothethenPresidentBush.Throughherownefforts,herletterwasreproducedonover250donatedbillboards(广告牌)(32)thecountry. Theresponsetoherpleahelpwasso(33)thatPoeestablishedKidsForACleanerEnvironment(KidsF.A.C.E.)in1989.Therearenow300,000(34)ofKidsF.A.C.E.worldwideandistheworldslargestyouthenvironmentalorganization. PoehasalsopetitionedtheNationalParkServiceto(35)a"Children'sForest"projectineverynationalpark.In1992,shewasinvitedasoneofonlysixchildrenintheworldtospeakattheEarthSummitinBrazilaspartoftheVoicesoftheFutureProgram.In1993,shewasgivenaCaringAwardforher(36)bytheCaringInstitute. Sincetheorganizationstarted,KidsF.A.C.B.membershavedistributedandplantedover1million,trees!Ongoingtree-plantingprojectsincludethe(37)ofKid'sYards-backyardwildlifehabitats(栖息地)-andKidF.A.C.E.isinvolvedintheexcitingEarthOdyssey,whichisagreatwaytostarthelping. "Startingtheclub(38)outtobeawaytohelppeoplegetinvolvedwiththeenvironment-clubmembersstarteddoingthingslikerecycling,pickinguplitterandplantingtreesaswellasinvitingotherkidstojointheirclub." "Wetrytotellkidsthatit'snotOKtobelazy,"sheexplains."Youneedtostartbeingaresponsible,environmentally(39)personnow,rightaway,(40)youbecomearesource-suckingadult.”38.()A、creationB、acrossC、implementD、beforeE、membersF、beganG、turnedH、purposeI、overwhelmingJ、effortsK、friendlyL、professional5.TrueFriendship YoungadultfilmmakersallhopetoshowtheirworksininternationalfestivalslikeSundanceandToronto.Butwhataboutreallyyoungfilmmakerswhoaren'tinfilmschoolyetandaren't,strictlyspeaking,evenadults? TheyareattheheartofWingspanArtsKidsFilmFestival,tomorrow,inasettinganydirectormightenvy:LincolnCenter.Completewith"redcarpet"interviewsandvariousawards,thefestivalhasmuchincommonwitheventsformoreexperiencedmoviemakers,exceptfortheageoftheparticipants:about8to18. "What'sreallyexcitingisthatit'sfilmforkidsbykids,"saidCoriGardner,managingdirectorofWingspanArts,a nonprofitorganizationofferingyouthprogramsintheNewYorkarea.ThisyearthefestivalwillincludefilmsnotonlyfromWingspanbutalsofromothercityorganizationsandonefromamiddleschoolinArlington,Virginia."Wewanttomakethisanationalevent."Ms.Gardneradded. ThenineshortstobeshownrangefromaClaymationbiographyofB.B.Kingtoasciencefictionadventuresetintheyear3005."Alotofthematerialisreallymature,"Ms.Gardnersaid,talkingaboutfilmsbytheNewYorkCitybranchofGlobalActionProject,amediaartsandleadership-traininggroup."TheChoiceisaboutthehistoryofafamilyandMasterAnti-Smokerisabouttheangersofsecond-handsmoke."DreamoftheInvisiblesdescribesyoungimmigrants'(移民)feelingsofbothbelongingandnotbelongingintheiradoptedcountry. Thefestivalwillendwithanopenreceptionatwhichotherfilmswillbeshown.Theseincludeamusicvideoandafull-lengthfilmwhosetitleisPressures.CoriGardnerismanagingdirectorofWingspanArtswhichisaprofitorganizationofferingyouthartsprogramsintheNewYorkarea.()A、TrueB、FalseC、NotGiven6.TrueFriendship-Recognition Howcanwefindtruefriendshipinthisoftenphony,temporaryworld?Friendshipinvolvesrecognitionorfamiliaritywithanother'spersonality.Friendsoftensharelikesanddislikes,interests,pursuits,andpassion. Howcanwerecognizepotentialfriendship?Signsincludeamutualdesireforcompanionshipandperhapsacommonbondofsomekind.Beyondthat,genuinefriendshipinvolvesasharedsenseofcaringandconcern,adesiretoseeoneanothergrowanddevelop,andahopeforeachothertosucceedinallaspectsoflife.Truefriendshipinvolvesaction:doingsomethingforsomeoneelsewhileexpectingnothinginreturn;sharingthoughtsandfeelingswithoutfearofjudgementornegativecriticism. TrueFriendship-Relationship,Trust,Accountability Truefriendshipinvolvesrelationship.Thosemutualattributeswementionedabovebecomethefoundationinwhichrecognitiontranspiresintorelationship.Manypeoplesay,"Oh,he'sagoodfriendofmine,"yettheynevertaketimetospendtimewiththat"goodfriend."Friendshiptakestime:timetogettoknoweachother,timetobuildsharedmemories,timetoinvestineachother'sgrowth. Trustisessentialtotruefriendship.Weallneedsomeonewithwhomwecanshareourlives,thoughts,feelings,andfrustrations.Weneedtobeabletoshareourdeepestsecretswithsomeone,withoutworryingthatthosesecretswillendupontheInternetthenextday!Failingtobetrustworthywiththoseintimatesecretscandestroyafriendshipinahurry.Faithfulnessandloyaltyarekeystotruefriendship.Withoutthem,weoftenfeelbetrayed,leftout,andlonely.Intruefriendship,thereisnobackbiting,nonegativethoughts,noturningaway. Truefriendshiprequirescertainaccountabilityfactors.Realfriendsencourageoneanotherandforgiveoneanotherwheretherehasbeenanoffense.Genuinefriendshipsupportsduringtimesofstruggle.Friendsaredependable.Intruefriendship,unconditionallovedevelops.Weloveourfriendsnomatterwhatandwealwayswantthebestforourfriends.Truefriendshipinvolvesaction:doingsomethingforsomeoneelsewhileexpectingsomethinginreturn.()A、TrueB、FalseC、NotGiven7.ResearchIsaStateofMind Formanyyearstherehasbeenmuchmisunderstandingastojustwhatresearchis.Thepopularconceptionseemstobethatthereissomethingmysteriousaboutit,andbeforeanyresearchcanbedoneitisnecessarytohaveexpensivescientificapparatusandlarge,elaboratelyequippedlaboratories.Actually,thisisnotso.(6)Itisasimple,organizedwayoftryingtoaccomplishsomethingyouwishtodo—sosimplethatanyonecandoresearchanywhereatanytime. First,youselecttheproblemyouwouldliketosolve,thenyoulistatleasttenreasonswhyithasnotbeensolved.(7)Ittakesjustasmuchefforttosolveauselessproblemasausefulone.(8) Aftercarefully—andIwanttoemphasizethatword“carefully”—selectingtheproblemandthetenthingsbetweenyouandthesolution,youthenusethesameprocedureasinsolvingacrosswordpuzzle.(9)Inthesolutionoftheremainingobstaclesyoumayneedsomesimpleapparatus,butthethingsyouwillprobablyneedmostareinfinitepatienceandpersistence.Fewpeoplerealizethedifficultiesofdoinganynewthing. Maybeoneofthereasonspeoplearesoeasilydiscouragedisbecauseoftheireducation.Duringallouryearsatschoolwewereexaminedtwoorthreetimesayear.Ifwefailedonce,wewereout.(10)Ifwearegoingtomakeprogress,wemustlearntofailintelligentlysothatwewon'tbecomediscouragedatthe99.9percentfailure.6.()A、Makesurethegameisworththecandle.B、Thatisastepintherightdirection,butIdon'tbelieveitisenough.C、Youtaketheeasyobstaclesfirstandbyaprocessofeliminationyoueventuallyarriveattheoneortwomajorones.D、Butinselectingtheproblem,youneedtobesuretoanalyzeitcarefullytoseethatitisworththeeffort.E、Researchisn'taphysicalthingatall;it'sastateofmind.F、Bycontrast,allresearchworkis99.9percentfailureand,ifwesucceedonce,wearein.8.Camping Campingwildisawonderfulwaytoexperiencethenaturalworldand,atitsbest,itmakeslittleenvironmentalinfluence.Butwithincreasingnumbersofpeoplewantingtoescapeintothewilderness,itisbecomingmoreandmoreimportanttocampunobtrusively(不引人注目地)andleavenomark. Wildcampingisnotpermittedinmanyplaces,particularlyincrowdedlowlandBritain.Whereveryouare,findoutaboutorganizationsresponsibleformanagingwildspaces,andcontactthemtofindouttheirpolicyoncampingandshelterbuilding.Forexample,itisfinetocampwildinremotepartsofScotland,butinEnglandyoumustaskthelandowner'spermission,exceptinnationalparks. Campingisabouthavingrelaxation,sleepingoutdoors,experiencingbadweather,andmakingdowithoutmodernconveniences.Abusy,fully-equippedcampsite(野营地)seemstogoagainstthis,soseekoutsmaller,moreremoteplaceswitheasyaccesstoopenspacesandperhapsbeaches.Betterstill,findacampsitewithnoroadaccess:walkinginmakesarealadventure. Findingtherightspottocampisthefirststeptoguaranteeingagoodnight'ssleep.Chooseacampsitewithprivacyandminimuminfluenceonothersandtheenvironment.Trytouseanareawherepeoplehaveobviouslycampedbeforeratherthancreatinganewspot.Whencampinginwoodland,avoidstandingdeadtrees,whichmayfallonawindynight.Avoidanimalrunsandcaves,andpossiblehomesofbitinginsects.Makesureyouhavemostprotectiononthewindwardside.Ifyoumakeafire,dosodownwindofyourshelter,alwaysconsiderwhatinfluenceyoumighthaveonthenaturalworld.Avoiddamagingplants.Agoodcampsiteisfound,notmade—changingitshouldbeunnecessary.Whereveryouare,youdon'thavetoknowaboutthelocalpolicyoncampingandshelterbuilding()A、TrueB、FalseC、NotGiven9.LiteracyVolunteer LastsummerIwentthroughatrainingprogramandbecamealiteracyvolunteer(扫盲志愿者).ThetrainingIreceived,thoughexcellent,didnottellmehowitwastoworkwitharealstudent,however.WhenIbegantodiscoverwhatotherpeople'sliveswerelikebecausetheycouldnotread,Irealizedthetrueimportanceofreading. MyfirststudentJanewasa44-year-oldsinglemotherofthree.Inthefirstlesson,Ifoundoutshewalkedtwomilestothenearestsupermarkettwiceaweekbecauseshedidn'tknowwhichbustotake.WhenItoldherIwouldgetherabusschedule,shetoldmeitwouldnothelpbecauseshecouldnotreadit.Shesaidshealsohaddifficultyonceshegottothesupermarketbecauseshecouldn'talwaysrememberwhatsheneeded.Sinceshedidnotknowwords,shecouldnotwriteoutashoppinglist.Also,shecouldonlyrecognizeitemsbytheirlabels.Asaresult,iftheproducthadadifferentlabel,shewouldnotrecognizeitastheproductshewanted. Asweworkedtogether,learninghowtoreadbuiltJane'sself-confidence,whichencouragedhertocontinueinherstudies.Shebegantomakerapidprogressandwasevenabletotakethebustothesupermarket.Afterthissuccessfultrip,shereportedhowself-confidentshefelt.Attheendoftheprogram,shebeganhelpingheryoungestson,Tony,ashyfirstgrader,withhisreading.Shesatwithhimbeforehewenttosleepandtogethertheywouldreadbedtimestories.Whenhiseyesbecamewidewithexcitementasshereadpridewaswrittenalloverherface,andshebegantoseehowherownhardworkinlearningtoreadpaidoff.Asshedescribedthisexperience,Iwasproudofmyself,too.IfoundthathelpingJanetobuildherself-confidencewasmorerewardingthananythingIhadeverdonebefore. Asaliteracyvolunteer,Ilearnedagreatdealaboutteachingandhelpingothers.Infact,ImayhavelearnedmorefromtheexperiencethanJanedid.When1begantodiscoverwhatotherpeople'sliveswerelikebecausetheycouldnotread,Irealizedthetrueimportanceofreading.()A、TrueB、FalseC、NotGiven10.TryingtoFindaPartner OneofthemoststrikingfindingsofarecentpollintheUKisthatofthepeopleinterviewed,oneintwobelievesthatitisbecomingmoredifficulttomeetsomeonetostartafamilywith. Whyaremanyfindingitincreasinglydifficulttostartandsustainintimaterelationships?Doesmodernlifereallymakeithardertofallinlove?Orarewemakingitharderforourselves? Itiscertainlythecasetodaythatcontemporarycouplesbenefitindifferentwaysfromrelationships.Womennolongerrelyuponpartnersforeconomicsecurityorstatus.Amandoesn'texpecthisspousetobeinsolechargeofrunninghishouseholdandraisinghischildren. Butperhapstheknowledgethatwecanliveperfectlywellwithoutapartnershipmeansthatittakesmuchmoretopersuadepeopletoabandontheirindependence. Intheory,findingapartnershouldbemuchsimplerthesedays.Onlyafewgenerationsago,yourchoiceofsoulmate(心上人)wasconstrainedbygeography,socialconventionandfamilytradition.Althoughitwasneverexplicit,manymarriageswereessentiallyarranged. Nowthosebarriershavebeenbrokendown.Youcanapproachabuilderorabrainsurgeoninanybarinanycityonanygivenevening.Whentheworldisyouroyster(牡蛎),yousurelyhaveabetterchanceoffindingapearl. Butitseemsthattheoldconventionshavebeenreplacedbyaneventighterconstraint:thetyrannyofchoice.Theexpectationsofpartnersareinflatedtoanunmanageabledegree:goodlooks,impressivesalary,kindtograndmother,andrightsocks.Thereisnoroomforerrorinthefirstimpression. Wethinkthatarelationshipcanbeperfect.Ifitisn't,itisdisposable.Weworktoprotectourselvesagainstfutureheartacheanddon'tputinthehardemotionallaborneededtobuildastrongrelationship.Ofcourse,thisiscomplicatedbyrealities.Thecostofhousingandchild-rearingcreatespressuretohaveastableincomeandcareerbeforealifepartnership.WhichofthefollowingwasNOTaconstraintonone'schoiceofsoulmateintheolddays?()A、Thehealthconditionofhisorhergrandmother.B、Thegeographicalenvironment.C、Thesocialconvention.D、Thefamilytradition.11.ABridgeforSquirrels SanFranciscohasitscablecars.SeattlehasitsSpaceNeedle.And,Longviewhasitssquirrelbridge.Thebridge,whichhasattractedinternationalattention,isnowalocallandmark. TheNuttyNarrowsBridgewasbuiltin1963byalocalbuilder,AmosPeters,togivesquirrelsawaytocrossthebusyroadwithoutgettingflattenedbypassingcars. TheoriginalbridgewasbuiltoverOlympiaWayonthewestedgeofthelibrarygrounds.Beforethebridgewasbuilt,squirrelshadtoavoidtraffictoandfromtheParkPlazaofficebuildingwhereofficestaffputoutanuttyfeastforthesquirrels.Manytimes,PetersandotherswhoworkedinandnearParkPlazawitnessedsquirrelsbeingrunover. OnedayPetersfoundadeadsquirrelwithanutstillinitsmouth,andthatday'scoffeebreakdiscussionturnedintosquirrelsafety.ThegroupofbusinessmencookedupthesquirrelbridgeideaandformedacommitteetoasktheblessingoftheCityCouncil(市政会).TheCouncilapproved,andCouncilwomanBessLaRivierejokinglynamedthebridge"NuttyNarrows". Afterarchitectsdesignedthebridge,AmosPetersandBillHutchstartedconstruction.Theybuiltthe60-footbridgefromaluminumandlengthsoffirehose(消防水带).Itcost1000. Itdidn'ttakelongbeforereportsofsquirrelsusingthebridgestarted.Squirrelswereevenseenguidingtheiryoungandteachingthemtheropes.Thestorywaspickedupbythemedia,andNuttyNarrowsbecameknowninnewspapersallovertheworld. In1983,after20yearsofuse,Peterstookdowntheworn-outbridge.Repairsweremadeandcrosspieceswerereplaced.ThefadedsignwasrepaintedandinJuly1983,hundredsofanimalloversattendedthecompletionceremonyofthenewbridge. Petersdiedin1984,andaten-footwoodensquirrelsculpturewasplacednearthebridgeinmemoryofitsbuilderandhisdevotiontotheproject.Whichofthefollowingistrueofthesquirrelbridge?()A、ItwasreplacedbyalongeroneB、ItwasbuiltfromwoodandmetalC、ItwasrebuiltafteryearsofuseD、ItwasdesignedbyBillHutch12.TryingtoFindaPartner OneofthemoststrikingfindingsofarecentpollintheUKisthatofthepeopleinterviewed,oneintwobelievesthatitisbecomingmoredifficulttomeetsomeonetostartafamilywith. Whyaremanyfindingitincreasinglydifficulttostartandsustainintimaterelationships?Doesmodernlifereallymakeithardertofallinlove?Orarewemakingitharderforourselves? Itiscertainlythecasetodaythatcontemporarycouplesbenefitindifferentwaysfromrelationships.Womennolongerrelyuponpartnersforeconomicsecurityorstatus.Amandoesn'texpecthisspousetobeinsolechargeofrunninghishouseholdandraisinghischildren. Butperhapstheknowledgethatwecanliveperfectlywellwithoutapartnershipmeansthatittakesmuchmoretopersuadepeopletoabandontheirindependence. Intheory,findingapartnershouldbemuchsimplerthesedays.Onlyafewgenerationsago,yourchoiceofsoulmate(心上人)wasconstrainedbygeography,socialconventionandfamilytradition.Althoughitwasneverexplicit,manymarriageswereessentiallyarranged. Nowthosebarriershavebeenbrokendown.Youcanapproachabuilderorabrainsurgeoninanybarinanycityonanygivenevening.Whentheworldisyouroyster(牡蛎),yousurelyhaveabetterchanceoffindingapearl. Butitseemsthattheoldconventionshavebeenreplacedbyaneventighterconstraint:thetyrannyofchoice.Theexpectationsofpartnersareinflatedtoanunmanageabledegree:goodlooks,impressivesalary,kindtograndmother,andrightsocks.Thereisnoroomforerrorinthefirstimpression. Wethinkthatarelationshipcanbeperfect.Ifitisn't,itisdisposable.Weworktoprotectourselvesagainstfutureheartacheanddon'tputinthehardemotionallaborneededtobuildastrongrelationship.Ofcourse,thisiscomplicatedbyrealities.Thecostofhousingandchild-rearingcreatespressuretohaveastableincomeandcareerbeforealifepartnership.Whatdoestherecentpollshow?()A、Itisgettingmoredifficultforawomantofindherhusband.B、Itisgettingincreasinglydifficulttostartafamily.C、Itisgettingmoredifficultforamantofindhiswife.D、Itisgettingincreasinglydifficulttodevelopanintimaterelationshipwithyourspouse.13.AdvertisingtoChildren (1)Notonlyaretheyeasilyswayedbyadvertising,theyarealsopersuasiveinencouragingtheirparentstobuyaproduct.Ifachildwantssomethingintheirkid'slocker,theywillprodandannoytheirparentsuntiltheygetwhattheywant.(2)Allittakesisalittlesuggestionfromasingleadvertisementtosendthemontheirway. (3)Inacampaignentitled"KidsaretheStar",itsemployeeswereencouragedtopayspecialattentiontochildrenandtomakesuretheyhadapositiveexperiencewhileeatingatitsrestaurants.Thereasonforthis,naturally,wasnotthattheMcDonald'scorporationcareddeeplyaboutthewell-beingofchildreneverywhere,butthatthepester-powerthatchildrenhaveisextraordinarilyeffectiveatbringingtheirparentsbackformorevisits. Thewaythatadvertiserstargetchildrenissimplebig,brightlights,happypeopleandanimatedcharactersareallthatisneededtoencouragechildrentothinkacertainproductissomethingtheywant.(4)TheydonotrealizethatRonaldMcDonaldisjustaguyinaCostumandmake-up,andthatbehindthecounterofeveryMcDonald'sisabunchofkidsworkinginuncomfortableconditionsforlowpay. Thisposesarealmoraldilemmaforthosewhomaketheadvertisingdecisions,oratleastitshould.(5)Howdoyousaynotoanopportunitytoreachsuchawideaudienceofchildren,whoactasadvertisersthemselveswhentheyencourageotherchildrenandtheirparentstobuyaparticularproduct?5.()A、Whilemanipulatingchildrenintobelievinglies,especiallyencouragingthemtoeatunhealthyfoods,isobviouslybad,thepurposeofbusinessistomakemoneyB、ThesuperficialreactionschildrengetfromeatingMcDonald'slastaboutaslongastheyareattheplaceC、McDonald'satonestageadvisedemployeestospecificallytargetchildrenD、ChildrenareaprimetargetforadvertisersandsalesmenacrosstheworldE、AnyonewhohasseenachildpesteritsparentsknowsthelengthschildrencangotoF、Thisisbecausechildrenarenaive;theygenuinelybelievewhatanadvertisertellsthem14.DrugOveruse ①Nowadays,millionsofpeoplemisuseandevenoverusepainmedicationsandotherdrugs.ResearchbytheAmericanNationalInstituteonDrugAbuse(NIDA,1999)showsthataround2%ofthepopulationoverage12wereusingdrugsnon-medically. ②NIDAviewsmedicationsasapowerfulforceforgoodinthecontemporaryworld.Theyreduceandremovepainformillionsofpeoplesufferingfromillnessanddisease.Theymakeitpossiblefordoctorstoperformcomplicatedsurgerytosavelives.Manypeopleafflictedbyseriousmedicalconditionsareabletocontroltheirsymptomsandbecomeactive,contributingcitizens.NIDApointsoutthatmostindividualswhotakethesedragsusetheminaresponsible. ③Nevertheless,overuseofdrugssuchasopioids,centralnervoussystem(CNS)depressantsandstimulantsdoesleadtoharmfulrelianceinsomepeopleandisthereforebecomingaseriouspublichealthconcern.Althoughthisabuseaffectsmanypeopleworldwide,particulartrendsofconcerntothemedicalprofessionintheUSappearamongolderadults,teenagersaridwomen. ④Thoughitmaybeasurprisetomany,themisuseofmedicationsmaybethemostcommonformofdrugabuseamongtheelderly.DrKennethSchraderofDukeUniversity,NorthCarolin
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