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一.写作部分(9:00-9:30)
PartⅠWriting(30minutes)Directions:Forthispart,youareallowed30minutestowriteALetterofApologyaccordingtotheoutlinegivenbelow.Youshouldwriteatleast120wordsfollowingtheoutlinegivenbelowinChinese.
1.娱乐活动多种多样2.娱乐活动可能使人们受益,也可能有危害性
3.作为大学生,我的看法。二.快速阅读(9:30-9:45)MediaSelectionforAdvertisements
Afterdeterminingthetargetaudienceforaproductorservice,advertisingagenciesmustselecttheappropriatemediafortheadvertisement.Wediscussherethemajortypesofmediausedinadvertising.Wefocusourattentiononseventypesofadvertising:television,newspapers,radio,magazines,out-of-home.Internet,anddirectmail.Television
Televisionisanattractivemediumforadvertisingbecauseitdeliversmassaudiencestoadvertisers.WhenyouconsiderthatnearlythreeoutoffourAmericanshaveseenthegameshowWhoWantstoBeaMillionaire?youcanunderstandthepoweroftelevisiontocommunicatewithalargeaudience.Whenadvertiserscreateabrand,forexample,theywanttoimpressconsumerswiththebrandanditsimage.Televisionprovidesanidealvehicleforthistypeofcommunication.Butteleviseonisanexpensivemedium,andnotalladvertiserscanaffordtouseit.Television'sinfluenceonadvertisingisfourfold.First,narrowcastingmeansthattelevisionchannelsareseenbyanincreasinglynarrowsegmentoftheaudience.TheGolfChannel,forinstance.
iswatchedbypeoplewhoplaygolf.HomeandGardenTelevisionisseenbythoseinterestedinhouseholdimprovementprojects.Thus,audiencesaresmallerandmorehomogeneous(具有共同特点的)thantheyhavebeeninthepast.Second,thereisanincreaseinthenumberoftelevisionchannelsavailabletoviewers,andthus,advertisers.Thishasalsoresultedinanincreaseinthesheernumberofadvertisementstowhichaudiencesareexposed.Third,digitalrecordingdevicesallowaudiencemembersmorecontroloverwhichcommercialstheywatch.Fourth,controloverprogrammingisbeingpassedfromthenetworkstolocalcableoperatorsandsatelliteprogrammers.Newspaper?Aftertelevision,themediumattractingthenextlargestannualadrevenueisnewspapers.TheNewYorkTimes,whichreachesanationalaudience,accountsfor$1billioninadrevenueannually,iimincreaseditsnationalcirculation(发行量)by40%andisnowavailableforhomedeliveryinionciues.Locally,newspapersarethelargestadvertisingmedium.Magazines
Newsweeklies,women’stitles,andbusinessmagazineshaveallseenincreasesinadvertisingbecausetheyattractthehigh-endmarket,magazinesarepopularwithadvertisersbecauseofthenarrowmarketthattheydeliver.Abroadcastmediumsuchasnetworktelevisionattractsalltypesofaudiencemembers,butmagazineaudiencesaremorehomogeneous,ifyoureadsportsillustrated,forexample,youhavemuchincommonwiththemagazine’sotherreaders.Advertisersseemagazinesasanefficientwayofreachingtargetaudiencemembers.Advertiserusingtheprintmedia-magazinesandnewspapers-willneedtoadapttotwomainchanges.First,theinternetwillbringlargeraudiencestolocalnewspapers,thesesecond.Advertiserswillhavetounderstandhowtouseanincreasingnumberofmagazinesfortheirtargetaudiences.Althoughsomemagazineswillmaintainnationalaudiences,alargenumberofmagazineswillentertainnarroweraudiences.
Out-of-homeadvertising
Out-of-homeadvertising.Alsocalledplace-basedadvertising,hasbecomeanincreasinglyeffectivewayofreachingconsumers,whoaremoreactivethaneverbefore.Manyconsumerstodaydonotsitathomeandwatchtelevision.Usingbillboards,newsstands,andbussheltersforadvertisingisaneffectivewayofreachingtheseon-the-goconsumers.Moreconsumerstravellongerdistancestoandfromwork,whichalsomakesout-of-homeadvertisingeffective,technologyhaschangedthenatureofthebillboardbusiness,makingitamoreeffectivemediumthaninthepast.
Usingdigitalprinting,billboardcompaniescanprintabillboardin2hours,comparedwith6dayspreviously.Thisallowsadvertisersmorevarietyinthetypesofmessagestheycreatebecausethey.
Canchangetheirmessagesmorequickly.
Internet
Asconsumersbecomemorecomfortablewithonlineshopping,advertiserswillseektoreachthismarketAsconsumersgetmoreoftheirnewsandinformationfromtheInternet,theabilityoftelevisionandradiotogetthewordouttoconsumerswilldecrease.ThechallengetoInternetadvertisersIstocreateadsthataudiencemembersremember.
Internetadvertisingwillplayamoreprominentroleinorganizations'advertisinginthenearftuture.Internetaudiencestendtobequitehomogeneous,butsmall.Advertiserswillhavetoadjusttheirmethodstoreachtheseaudiencesandwillhavetoadapttheirpersuasivestrategiestotheonlinemediumaswell.Directmail
Afinaladvertisingmediumisdirectmail,whichusesmailingstoconsumerstocommunicateaclient'smessageDirectmailincludesnewsletters.postcardsandspecialpromotions.Directmailisaneffectivewaytobuildrelationshipswithconsumers.Formanybusinesses.directmailisthemosteffectivefromofadvertising.1.Televisionisanattractiveadvertisingmediuminthat___________.
A)ithaslargeaudiences
B)itappealstohousewives
C)ithelpsbuildupacompany'sreputation
D)itisaffordabletomostadvertisers2.WiththeincreaseinthenumberofTVchannels_________.
A)thecostofTVadvertisinghasdecreased
B)thenuiflberofTVviewershasincreased
C)advertisers'interestinothermediahasdecreased
D)thenumberofTVadspeoplecanseehasincreased3.Comparedwithtelevision,newspapersasanadvertisingmedium_____.A)earnalargerannualadrevenue
B)conveymoredetailedmessages
C)usemoreproductiontechniques
D)getmessagesoutmoreeffectively4.Advertisingonradiocontinuestogrowbecause___________.
A)morelocalradiostationshavebeensetup
B)moderntechnologymakesitmoreentertaining
C)itprovideseasyaccesstoconsumers
D)ithasbeenrevolutionizedbyInternetradio.
5.Magazinesareseenbyadvertisersasanefficientwayto___________.
A)reachtargetaudiencesB)moderntechnologymakesitmoreentertainingC)appealtoeducatedpeople.D)conveyallkindsofmessages
6.Oui-of-homeadvertisinghasbecomemoreeffectivebecause_______
A)billboardscanbereplacedwithintwohours
B)consumerstravelmorenoweverbefore
C)suchadshavebeenmademuchmoreattractive
D)thepaceofurbanlifeismuchfasternowadays7.ThechallengetoInternetadvertisersistocreateadsthatare___.
A)quicktoupdate
B)pleasanttolookat
C)easytoremember
D)convenienttoaccess8.Internetadvertiserswillhavetoadjusttheirmethodstoreachaudiencesthattendtobe_____________9.Directmailisaneffecitiveformofadvertisingforbusinessestodevelop_________________________10.Thispassagediscusseshowadvertisersselect________________foradvertisements.三.听力部分(10:00-10:35)SectionA11.A)Givehisankleagoodrest.
B)Treathisinjuryimmediately.
C)Continuehisregularactivities.
D)Becarefulwhenclimbingsteps.12.A)Onatrain.B)Onaplane.C)Inatheater.D)Inarestaurant13.A)Atragicaccident.B)Afadoccasion
C)Smith'sunusuallifestory.D)Smith'ssleepingproblem.14.A)Reviewthedetailsofallherlessons.
B)Comparenoteswithhisclassmates.
C)Talkwithherabouthislearningproblems.
D)Focusonthemainpointsofherlectures.15.A)Themanblamedthewomanforbeingcareless.
B)Themanmisunderstoodthewoman'sapology.
C)Thewomanofferedtopayfortheman'scoffee.
D)Thewomanspiltcoffeeontheman'sjacket.16.A)Extremelytedious.B)Hardtounderstand.
C)Lackingagootplot.D)Notworthseeingtwice.17.A)Attendingeverylecture.B)Doinglostsofhomework.
C)Readingveryextensively.D)Usingtest-takingstrategies.18.A)ThedigitalTVsystemwillofferdifferentprograms.
B)Heiseagertoseewhatthenewsystemislike.
C)Hethinksitunrealistictohave500channels.
D)ThenewTVsystemmaynotprovideanythingbetter.Question19to22arebasedonthepassageyouhavejustheard.
19.a)anoticebytheelectricityboard.b)adspromotingelectricappliances.c)thedescriptionofathiefindisguise.d)anewpolicyonpensioners'welfare.
20.a)speakingwithaproperaccent.b)wearinganofficialuniform.c)makingfriendswiththemd)showingthemhisID.
21.a)tobeonthealertwhenbeingfollowed.b)nottoleaveseniorcitizensaloneathome.c)nottoletanyoneinwithoutanappointment.d)towatchoutforthosefromtheelectricityboard.
22.a)shewasrobbedneartheparkinglot.b)allhermoneyinthebankdisappeared.c)thepensionshehadjustdrawnwasstolen.d)shewasknockeddowninthepostoffice.Question23to25arebasedonthepassageyouhavejustheard.
23.a)marketingconsultancy.b)Professionalaccountancy.c)luxuryhotelmanagement.d)businessconferenceorganization
24.a)havingagoodknowledgeofitscustoms.b)knowingsomekeypeopleintourism.c)havingbeentothecountrybefore.d)beingabletospeakjapanese.
25.a)itwillbringherpotentialintofullplay.b)itwillinvolvelotsoftraintravel.c)itwillenablehertoimproveherchinese.d)itwillgivehermorechancestovisitjapan.SectionB
PassageOne
Question26to28arebasedonthepassageyouhavejustheard.
26.a)Thelackoftimeb)Thequalityoflife.c)Thefrustrationsatwork.d)Thepressureonworkingfamilies.
27.a)Theywerejustasbusyaspeopleoftoday.b)Theysawtheimportanceofcollectiveefforts.c)Theydidn'tcomplainasmuchasmodernman.d)Theylivedahardlifebyhuntingandgathering.28.a)Tolookforcreativeideasofawardingemployees.b)Toexplorestrategiesforloweringproductioncosts.c)Toseeknewapproachestodealingwithcomplaints.d)Tofindeffectivewaystogiveemployeesflexibility.
PassageTwo
Question29to31arebasedonthepassageyouhavejustheard.
29.a)familyviolence.b)hischildren'sefforts.c)herfather'sdisloyalty.d)hissecondwife'spositiveinfluence.
30.a)hisadvancedage.b)hischildren'sefforts.c)hisimprovedfinancialcondition.d)hissecondwife'spositiveinfluence.
31.a)loveisblind.b)lovebreedslove.c)divorceoftenhasdisastrousconsequences.d)happinessishardtofindinblendedfamilies.
PassageThree
Question32to35arebasedonthepassageyouhavejustheard.
32.a)itwaslocatedinaparkb)itsownerdiedofaheartattackc)itwentbankruptallofsudden.d)itspottedplantswereforleaseonly.
33.a)plantingsometreesinthegreenhouseb)writingawantadtoalocalnewspaperc)puttingupagoingoutofbusinesssignd)helpingacustomerselectsomepurchases
34.a)openinganoffiveinthenewofficeparkb)keepingbetterrelationswithhercompanyc)developingfreshbusinessopportunitiesd)buildingabiggreenhouseofhisown
35.a)owningthegreenhouseonedayb)securingajobattheofficeparkc)cultivatingmorepottedplants.d)findingcustomersoutoftownSectionC
注意:此部分试题请在答题卡2上作答。
We'renowwitnessingtheemergenceofanadvancedeconomybasedoninformationandknowledge.Physical(36)___,rawmaterials,andcapitalarenolongerthekey(37)____inthecreationofwealth.Now,the(38)____rawmaterialinoureconomyisknowledge.Tomorrow'swealthdependsonthedevelopmentandexchangeofknowledge.And(39)___enteringtheworkforceoffertheirknowledge,nottheirmuscles.Knowledgeworkersgetpaidfortheireducationandtheirabilitytolearn.Knowledgeworkers(40)____inmindwork.Theydealwithsymbols:words,(41)___anddata.
Whatdoesallthismeanforyou?Asafutureknowledgeworker,youcanexpecttobe(42)____,processing,aswellasexchanginginformation.(43)____,threeoutoffourjobsinvolvesomeformofmindwork,andthatnumberwillincreasesharplyinthefuture.Managementandemployeesalike(44)____.
Inthenewworldofwork,youcanlookforwardtobeinginconstanttraining(45)____.Youcanalsoexpecttobetakinggreatercontrolofyourcareer.Gonearethenine-fivejobs.lifetimesecurity,predictablepromotions,andeventheconventionalworkplace,asyouarefamiliarwith.(46)____,anddon’twaitforsomeoneto“empower”you.Youhavetoempoweryourself.
四.阅读词汇部分选词阅读及完型(10:35-11:25)
选词填空
PartIVReadingComprehension(ReadinginDepth)(25minutes)SectionAQuestion57to61arebasedonthefollowingpassage.SomeyearsagoIwasofferedawritingassignmentthatwouldrequirethreemonthsoftravelthroughEurope.Ihadbeenabroadacoupleoftimes,butIcouldhardly-47-toknowmywayaroundthecontinent.Moreover,myknowledgeofforeignlanguageswas-48-toalittlecollegeFrench.Ihesitated.HowwouldI,unabletospeakthelanguage,-49-unfamiliarwithlocalgeographyortransportationsystems,setup-50-anddoresearch?Itseemedimpossible,andwithconsiderable-51-Isatdowntowritealetterbeggingoff.Halfwaythrough,athoughtranthroughmymind:youcan’tlearnifyoudon’ttry.SoIacceptedtheassignment.Thereweresomebad-52-.ButbythetimeIhadfinishedthetripIwasanexperiencedtraveler.Andeversince.Ihaveneverhesitatedtoheadforeventhemostremoteofplaces.Withoutguidesoreven-53-bookings.ConfidentthatsomehowIwillmanage.
Thepointisthatthenew,thedifferent,isalmostbydefinition–54-.buteachtimeyoutrysomething.Youlearn.Andasthelearningpliesup.Theworldopenstoyou.I’velearnedtoskiat40,andflownuptheRhineriverina–55-.AndIknowI’llgotodoingsuchthings.It’snotbecauseI’mbraverormoredaringthanothers.I’mnot.ButI’llacceptanxietyasanothernameforchallengeandIbelieveIcan-56-wonders.注意:此部分试题请在答题卡2上作答。accomplishB.advancedC.balloonD.claimE.constantlyF.declareG.interviewsH.limitedI.manufactureJ.momentsK.news
L.reducedM.regretN.scaryO.totally
PassageOneQuestion57to61arebasedonthefollowingpassage.Globalwarmingmayormaynotbethegreatenvironmentalcrisisofthe21stcentury,but-regardlessofwhetheritisorisn't-wewon'tdomuchaboutit.Wewillargueoveritandmayeven,asanation,makesomefairlysolemn-soundingcommitmentstoavoidit.Butthemoredramaticandmeaningfulthesecommitmentsseem,thelesslikelytheyaretobeobserved.A1Gorecallsglobalwarmingan"inconvenienttruth,"asifmerelyrecognizingitcouldputusonapathtoasolution.Buttherealtruthisthatwedon'tknowenoughtorelieveglobalwarming,and-withoutmajortechnologicalbreakthroughs-wecan'tdomuchaboutit.From2003to2050,theworld'spopulationisprojevtedtogrowfrom
6.4billonto9.1billion,a42%increase.ifenergyuseperpersonand
technologyremaintesame,totalenergyuseandgreenhousegas
emissions(mainly,CO2)willbe42%higherin2050.Butthat'stoo
low,becausesocietiesthatgrowricherusemoreenergy.Weneedeconmicgrowthunlesswecondemntheworld'spoortotheirpresent
Povertyandfreezeeveryoneelse'slivingstandards.Withmodestgrowth,energyuseandgreenhouseemissionsmorethendoubleby2050.Nogovernmentwilladoptrigidrestrictionsoneconomicgrowthand
personalfreeom(limitsonelectricityusage,drivingandtravel)that
mightcutbackglobalwarming.Still,politicianswanttoshowthey're
"doingsomething"ConsidertheKyotoProtoco(京都议定书).Italowed
countriesthatjoinedtopunishthosethatdidn't.Butithasn't
reducedCO2emissions(upabout25%since1990),andmanysignatories(签字国)didn'tadopttoughenoughpoliciestohittheir2008-2012
targets.Thepracticalcodusionisthatifglobalwarmingisapotential
disaster,theonlysolutionisnewtechnology.Onlyanaggressive
researchanddevelopmentprogrammightfindwaysofbreakingour
dependenceonfossilfuelsordealingwithit.Thetroublewiththeglobalwarmingdebateisthatithasbecomea
moralproblewhenit'steallyanengineeringone.Theinconvenient
truthisthatifwedon'tsolvetheengineeringproblem,we'rehelpless.57.Whatissaidaboutglobalwarminginthefirstparagraph?
A)Itmaynotproveanenvironmentalcrisisatall.B)Itisanissuerepuiringworldwidecommitments.
C)Seriousstepshavebeentakentoavoidorstopit.
D)Verylittlewillbedonetobtingitundetcontrol.58.Accordingtotheauthor'sunderstanding,whatisA1Gore'sviewonglobalwarming?
A)Itisarealitybothpeopleandpoliticiansareunawreof.
B)Itisaphenomenonthatcausesusmanyinconveniences.
C)Itisaproblemthatcanbesolvedonceitisrecognized.
D)Itisanareaweactuallyhavelittleknowledgeabout.59.Greenhouseemissionswillmorethandoubleby2050becauseof___.
A)economicgrowthB)wastefuluseofenergy
C)thewideninggapbetweentherichandpoor
D)therapidadvancesofscienceandtechnology60.Theauthorbelievesthat,sincethesigningoftheKyotoProtocol,____.
A)politicianshavestartedtodosomethingtobetterthesituation
B)fewnationshaveadoptedrealtoughmeasurestolimitenergyuse
C)reductionsinenergyconsumptionhavegreatlycutbackglobalwarming
D)internationalcooperationhascontributedtosolvingenvoronmentalproblems61.Whatisthemessagetheauthorintendstoconvey?
A)Globalwarmingismoreofamoralissuethanapracticalone.
B)Theultimatesolutiontoglobalwarmingliesinnewtechnology.
C)Thedebateoverglobalwarmingwillleadtotechnologicalbreakthroughs.
D)Peoplehavetogiveupcertainmaterialcomfortstostopglobalwarming.PassageTwoQuestion62to66arebasedonthefollowingpassage.Somedayasirangerwillreadyoure-mailwithoutyourpermissionorscantheWebsiteyou'vevisited,Orperhapssomeonewillcasuallyglancethroughyourcreditcardpurchasesorcellphonebillstofindoutyourshoppingpreferencesorcallinghabits.Infact,it'slikelysomeofthesethingshavealreadyhappenedtoyou.Whowouldwatchyouwithoutyourpermisson?Itmightbeaspous,agirlfreiend,amarketingcompany,aboss,acoporacriminal.Whoeveritis,theywillseeyouinawayyouneverintendedtobeseen-the21stcenturyequivalentofbeingcaughtnaked.Psychologiststellusboundariesarehealthy,thatit'simportanttorevealyourselftofriends,familyandloversinstages,atappropriatetimes.Butfewboundariesremain.Thedigitalbreadcrumbs(碎屑)youleaveeverywheremakeiteasyforstrangerstoreconstructwhoyouare,whereyouareandwhatyoulike.Insomecases,asimpleGooglesearchcanrevealwhatyouthink.Likeitornot,increasinglyweliveinaworldwhereyousimplycannotkeepasecret.Thekeyquestionis:Doesthatmatter?FormanyAmericans,theanswerapparentlyis"no."WhenopinionpollsaskAmericansaboutprivacy,mostsaytheyareconcernedaboutlostingit.Asurveryfoundanoverwhelmingpessimismaboutprivacy,with60percentofrespondentssayingtheyfeeltheirprivacyis"slippingaway,andthatbothersme."Butpeoplesayonethinganddoanother.OnlyatinyfractionofAmericanschangeanybehaviorsinanefforttopreservetheirprivacy.Fewpeopleturndownadiscountattollbooths(收费站)toavoidusingtheEZ-Passsystemthatcantrackautomobilemovements.Andfewturndonwsupermarketloyaltycards.PrivacyeconomistAlessandroAcauistihasrunaseriesof
teststhatrevealpeoplewillsurrenderpersonalinformationlikeSocailSecuritynumbersjusttogettheirhandsonapitiful50-cents-offcoupon(优惠卷)。Butprivacydoesmatter-atleastsometimes.It'slikehealth:Whenyouhaveit,youdon'tnoticeit.Onlywhenit'sgonedoyouwishyou'ddonemoretoprotectit.62.Whatdoestheauthormeanbysaying"the21stcenturyequivalentofbeingcaughtnaked"(Lines3-4,Para.2)?
62.A)People'spersonalinformationiseasilyaccessedwithouttheirknowledge.
B)Inthe21stcenturypeopletryeverymeanstolookintoothers'secrets.
C)Peopletendtobemorefrankwitheachotherintheinformationage.
D)Criminalsareeasilycaughtonthespotwithadvancedtechnology.63.Whatwouldpsychologistsadviseontherelationshipsbetweenfriends?
A)Friendsshouldopentheirheartstoeachother.
B)Friendsshouldalwaysbefaithfultoeachother.
C)Thereshouldbeadistanceevenbetweenfriends.
D)Thereshouldbefewerdisputesbetweenfriends.64.Whydoestheauthorsay"weliveinaworldwhereyousimplycannotkeepasecret"(Line5,para.3)
A)Modernsocietyhasfinallyevolvedintoanopensociety.
B)Peopleleavetracesaroundwhenusingmoderntechnology.
C)Therearealwayspeoplewhoarecuriousaboutothers'affairs.
D)Manysearchenginesprofitbyrevealingpeople'sidentities.65.WhatdomostAmericansdowithregardtoprivacyprotection?
A)Theychangebehaviorsthatmightdisclosetheiridentity.
B)Theyusevariousloyaltycardsforbusinesstransactions.
C)Theyrelymostandmoreonelectronicdevices.
D)Theytalkalotbuthardlydoanythingaboutit.66.Accordingtothepassage,privacyislikehealthinthat___.
A)peoplewillmakeeveryefforttokeepit.
B)itsimportanceisrarelyunderstood
C)isissomethingthatcaneasilybelost
D)peopledon'tcherishituntiltheyloseitPartVCloze(15minutes)Universitiesareinstitutionsthatteachawidevarietyofsubjectsatadvancedlevels.Theyalsocarryoutresearchworkaimed-67-extendingman'sknowledgeofthesesubjects.Theemphasisgiventoeachofthesefunctions-68-fromuniversitytouniversi
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