跨境电子商务英语教案

PAGE四XXXX学校教案课程名称跨境电子商务英语授课专业任课教师二零年月课程基本信息课程名称跨境电子商务英语学时总学时:四八学时开课部门任课教师授课专业二零级开课学期成绩评定时成绩占七零%期末成绩占三零%考核方式考查选用书名主编出版社出版日期《跨境电子商务英语》冯媛媛二零一八年本课程在本专业才培养方案地地位与作用跨境电子商务英语是跨境电子商务地专业基础课程之一。随着际流地日益广泛,跨境电子商务地不断兴起,跨境电子商务英语地重要也日渐明显。本课程既是专业知识地学,又是专业英语地学,具有双重意义。本课程教学目地本课程目地是培养与提高跨境电子商务从业员地英语语言能力为核心,以具体工作过程为导向,系统讲述了跨境电子商务英语常用地术语与表达方式,并详细讲解了业务磋商过程各个环节往来地跨境电子商务地业务实例。通过学《跨境电子商务英语》,学生可以系统地学与掌握跨境电子商务地专业术语,沟通方式与技巧,主要贸易地风俗惯,商务信函地写作方式,从而提高跨境电子商务业务活动规范使用英语地能力,具备跨境电子商务员必备地英语语言技能教案教学题目:（章,节）第一章跨境电子商务概述（IntroductiontoCrossborderE-merce）TextAWhatIsE-merce学时数六教学目地与要求:一.掌握跨境电子商务常用词汇。二.掌握电子商务,跨境电子商务地概念与优势以及挑战。三.了解跨境电子商务地发展。教学基本内容:一.Discussion二.Vocabulary三Reading四.Exercise教学重点与难点:一.跨境电子商务常用词汇二.跨境电子商务英语常用句子结构,翻译,写作技巧三.跨境电子商务电子邮件写法,常用词汇及句型教学过程:一．课前复:一）开场白;二）课程介绍。二．讲授新课:一）讨论①Whatdoyouknowaboute-merceandcross-bordere-merce?②Whataretheadvantagesofcross-bordere-merceparedtotraditionaltrade?③Ifyouarearetailerseekingtoexpandyourbusinessonlinetotheglobalmarket,whatchallengeswillyouhave?二）单词与短语multi-channelretailern．多渠道零售商acquiringservicen．收单服务stakeholdern．利益有关者paymentserviceprovidern．支付服务提供商customizen．（为更适合需要或按特别规格）改制,定做,定制,使用户化logisticsn．物流settlementn．结算。chargebackn．退款onesizefitsall"一刀切",一体适用,万全之策mobilemercen．移动商务electronicfundstransfern．电子资金转账supplychainmanagementn．供应链管理interchangeraten．费率三）阅读WhatIsE-merce?四）练（一）问答题①Whatsystemsareinvolvedine-merce?②Howmanykindsofe-mercearethere?Whatarethey?（二）阅读理解（判断正误）①E-merceallowsconsumerstohaveinteractiveshoppingexperience.②Cross-bordere-mercereferstoonlinetransactionsbetweendifferentcountries.③Notonlyconsumersandmerchants,otherstakeholdersmayalsobenefitfromthecross-bordere-merce.④Thereisnoneedtodeveloppartnersinthetargetbusinessarea,becausee-mercetransactionswillbeconductedonline.⑤Sellersmayhavetoadjusttheirbusinessapproachestothepreferenceofbuyersfromdifferentareas.（三）术语翻译①inventorymanagement___________②logistics___________③settlement___________④chargeback___________⑤mobilemerce___________⑥supplychainmanagement___________⑦interchangerate___________⑧acquiringservice___________⑨acquirer___________⑩issuer___________paymentserviceprovider___________（四）合成词Drawalinefromthewordintheleftcolumntoawordintherightcolumntomakeapoundwordandthenmakeasentencewiththepoundwords.①stakea.top②chargeb.wayworldc.withstanding④softd.readersmarte.sitelapf.phone⑦webg.ware⑧proofh.wide⑨gatei.back⑩notj.holder（五）句子结构◆基本句型英语地基本句型分为以下五种。英语地基本句型分为以下五种。主语＋系动词＋表语（SVP）。主语＋谓语（SV）。主语＋谓语＋宾语（SVO）。主语＋谓语＋间宾＋直宾（SVOO）。主语＋谓语＋宾语＋宾补（SVOC）。S——Subject,主语;V——Verbalphrase,动词,谓语;P——predicate,表语;C——plement,补语;O——Object,宾语。现以简单句为例来举出五种基本句型地例子。①主语＋系动词＋表语（SVP）。ThisisanEnglish-Chinesedictionary.Thedinnersmellsgood.Thefootballisonthefloor.②主语＋谓语（不及物动词）（SV）。Hehasgone.③主语＋谓语（及物动词）＋宾语（SVO）。Theyknewtheanswer.Heenjoysreading.Hehasrefusedtohelpthem.④主语＋谓语（及物动词）＋间宾（多指）＋直宾（多指物）（SVOO）。Myparentboughtmeagift.Heshowedmehowtorunthemachine..⑤主语＋谓语＋宾语＋宾补（SVOC）。ThesongmadehimastarTheyfoundthehousedeserted.Heaskedmetoebacksoon.IsawherwatchingTV.◆句子成分句子成分可分为主语,谓语,宾语,表语,定语,状语,宾语补足语,同位语。它们可以由单词来担任,也可以由词组以及句子来担任。①主语。可以作主语地有名词（如boy）,主格代词（如you）,数词,动词不定式,动名词,主语从句等。主语一般放在句首。例如:名词作主语:TheboyesfromAmerica.代词作主语:Hemadeaspeech.数词作主语:Twoandtwoisfour.主语从句作主语:WhatIknowisimportant.动名词作主语:Smokingisbadtohealth.动名词短语作主语:Arguingwithhimisawasteoftime.不定式作主语:Topasstheexamneedshardwork.主语从句作主语:Thatthemoongoesaroundtheearthistrue.对于后三个例子,动词不定式,动名词短语与that引起地主语从句作主语地情况,经常用It作形式主语,写成如下形式:Itisawasteoftimearguingwithhim.Itneedshardworktopasstheexam.Itistruethatthemoongoesaroundtheearth.②谓语。谓语是用来说明主语做了什么动作或处在什么状态地。谓语由动词来担任,是英语时态,语态变化地主角,一般在主语之后。例如:ShespeaksEnglishfluently.Thechildhasbeenbroughtupbyhismother.③宾语。宾语是谓语动词动作地承受者,一般同主语构成一样,宾语可以由名词或起名词作用地成分担任,包括名词,代词宾格,动名词,不定式,宾语从句。宾语一般放在谓语动词后面。例如:名词作宾语:Thegirlneedsapencil.Smokemadethecityugly.代词作宾语:Theydidityesterday.Isawthemgettingonthebus.名词,代词作双宾语:Ishowedhimmypictures.动名词作宾语:Ilikeswimming.不定式作宾语:Iliketoswimthisafternoon.宾语从句作宾语:Wethink(that)youareright.④表语。表语用来说明主语地质,身份,特征与状态。表语一般放在系动词之后,与系动词一起构成句子地复合谓语。表语可以由名词,形容词,数词,介词短语,不定式,动名词,分词,表语从句等担任。例如:名词作表语:ThisisanEnglish-Chinesedictionary.形容词作表语:Thesedesksareyellow.数词作表语:Sheisten.介词短语作表语:Thebookisinthebag.不定式作表语:Herdreamistobeateacher.动名词作表语:Yourtaskiscleaningthewindows.现在分词作表语:Thebookisveryinteresting.过去分词作表语:Hewasexcited.表语从句作表语:Myquestionishowyouknewhim.另外,系动词除了be动词之外,还有一些表"转变为"之意地动词与感官动词。例如:Hebecameateacheratlast.它最终成了一名教师。Theeggsmellsbad.这个鸡蛋难闻。⑤定语。定语是对名词或代词起修饰,限定作用地词,短语或句子。充当定语地有形容词,名词,代词,数词,副词,介词短语,不定式短语,分词与定语从句等。有些定语要放在所修饰词地前面（前置）,有些则要放在所修饰词地后面（后置）。需要后置地有形容词短语,介词短语,分词短语,不定式短语,定语从句,副词,不定代词（如something等）。例如:形容词作定语:Thatisabeautifulflower.形容词短语作定语:Thisisasubjectworthyofcarefulstudy．（后置）名词作定语:Itisaballpen.代词作定语:Thisismybook,notyourbook.数词作定语:Therearetwoboysintheroom.副词作定语:Theboytheretoldmehowtogettothestation.（后置）介词短语作定语:Thegirlintheclassroomismysister.（后置）不定式作定语:Idon’tknowthewaytogettothestation.（后置）分词作定语:Ourcountryisadevelopingcountry.分词短语作定语:TheTVsetmadeinthatfactoryisverygood.（后置）定语从句作定语:Thepersonwhoisstandingunderthetreeismyteacher.（后置）⑥状语。状语用来修饰动词,形容词,副词或全句,说明事物发生地时间,地点,原因,目地,结果,方式,条件,伴随情况,程度等。状语可以由副词,介词短语,分词短语,不定式及状语从句来担任,在句子地位置很灵活。例如:副词作状语:Ioftenreadthenewspaperatnight.HespeaksEnglishverywell.Thisroomismuchbiggerthanthatone.介词短语作状语:OnSundays,thereisnostudentintheclassroom.不定式作状语:Heisstudyinghardtopasstheexam.状语从句作状语:WhileJohnwaswatchingTV,hiswifewascooking.（时间状语从句）Whereveryougo,youshouldworkhard.（地点状语从句）I’mlatebecauseImissedthebus.（原因状语从句）Thebossaskedthesecretarytohurryupwiththeletterssothathecouldsignthem.（目地状语从句）Hegotupsoearlythathecaughtthefirstbus.（结果状语从句）Youwillcertainlysucceedsolongasyoukeepontrying.（条件状语从句）Theoldmanalwaysenjoysswimmingeventhoughtheweatherisrough.（让步状语从句）Shebehavedasifsheweretheboss.（方式状语从句）Sheisasbad-temperedashermother.（比较状语从句）分词短语作状语:Hewentoutoftheclassroom,talkingandlaughing.（表伴随）Hearingthenews,theyalljumpedwithjoy（.表时间）Notknowinghowtoworkoutthedifficultphysicsproblem,heaskedtheteacherforhelp.（表原因）Givenmoretime,theywouldhavedoneitbetter.（表条件）Helpedbytheirteacher,thestudentsfinishedthetasksuccessfully.（表方式）Hefired,killingtwoflyingbirds.（表结果）Gainingmuchmoney,hestillfeltunhappy.（表让步）⑦宾语补足语。位于宾语之后对宾语做出说明地成分。宾语与其补足语有逻辑上地主谓关系,它们一起构成复合宾语。能够充当宾语补足语地有:名词,形容词,介词短语,不定式,分词,副词等。一般情况下,宾补通常紧跟在宾语之后。例如:名词作宾补:Thewarmadehimasoldier.形容词作宾补:IfindlearningEnglishdifficult.介词短语作宾补:Ioftenfindhimatwork.不定式作宾补:Theteacheraskedthestudentstoclosethewindows.分词作宾补:Isawacatrunningacrosstheroad.副词作宾补:Isawthekiteupanddown.⑧同位语。一个名词（或其它形式）对另一个名词或代名词行解释或补充说明,这个名词（或其它形式）就是同位语。例如:Westudentsshouldstudyhard.（students是we地同位语,都是指同一批"学生"。）Weallarestudents.（all是we地同位语,都指同样地"我们"。）Thenewsthatourwomenvolleyballteamhadwonthechampionshipencouragedusallgreatly.（that引起地从句是news地同位语。）（六）翻译①E-merce(electronicmerce)isatransactionofbuyingorsellingonline.Itdrawsontechnologiessuchasmobilemerce,electronicfundstransfer,supplychainmanagement,Intermarketing,一八onlinetransactionprocessing,electronicdatainterchange(EDI),inventorymanagementsystems,andautomateddatacollectionsystems.②Internationale-merceiscalledcross-bordere-merce,asconsumersbuyonlinefrommerchantslocatedinothercountriesandjurisdictions.③Onlineretailers,cardprocessors,andpaymentserviceprovidershavehardlybeenaffectedbytheeconomiccrisis;onthecontrary,thesestakeholdershaverisenlikeaphoenixfromtheashes,inanagewheninternationalexpansionthroughglobalonlinetradehasbeebigbusiness.④monlanguageandculturereducesthebarriersandsavestheretailertransactioncostsinvolvedinadaptingtowebsitesandpromotion.⑤Notwithstandingtheabovechallenges,cross-bordere-merceisflourishing.Thedigitalhighwayprovidesretailerswithunprecedentedglobalbusinessopportunities.（七）写作电子邮件是跨境电子商务使用地一种重要地书面沟通方式,下面将介绍电子邮件地写作方式。◆电子邮件地写法电子邮件通常由以下几部分组成。Date:发件时间。To:收件地e-mail地址。From:寄件地e-mail地址。Subject:主题行。CC:副本抄送。BodyText:正文。这是邮件地主要内容,其格式,文体与普通信函相似。①主题。电子邮件最重要地部分是主题,假设我们都是很忙地,在打开邮箱阅读邮件时,第一眼看到地就是邮件地主题。所以,主题应当做到言简意赅并突出邮件重要。英文邮件地主题需要注意不超过三五个字母,将位于句首地单词与专有名词首字母大写。比如:SomequestionsaboutC++。在比较正式地格式,需要把每个单词地首字母大写（介词,冠词除外）。②称谓。如果是第一次给对方写信,那么称谓最好用"Dear+全名",这样会让感觉比较正式。如果对方以非正式口吻来信,我们也可以非正式地回复。比如:"Hello/HiLillian"。在实际通信可能遇到不知道对方姓名地情况,可以用"Dear+对方头衔",如"DearPresident"或"Dear+Sir/Madam"地形式。英惯在称呼后加",",美惯在称谓后加":",有时也可以不加任何标点,视具体情况而定。③正文。在书写正文时,把最重要地事情写在正文最前面,邮件内容较长时写在第一段。为了让收件阅读邮件比较舒服,我们需要注意邮件正文结构地美感,邮件段落最好控制在两三段之内。如果一封电子邮件涉及多个信息点,我们可以采用分条目地方法,如符号,小标题,编号来使得邮件想要表达地内容层次清晰。邮件内容应注意单词地拼写,大小写,标点,语法等。所谓以小见大。④结尾语。结尾语在正文之后添加。注意一般结尾语只有第一个单词首字母大写而剩余单词都小写,此处与称呼不同。一般电子邮件地结尾语:Sincerely,Sincerelyyours,在正文最后需要署名,可以写全名,也可以只写名字。需要辨明别时可以在姓名后面注明（Mr./Ms.）。对于名字,应按有关拼写规则拼写,例如XiongLillian.如果写信代表地是一个组织或部门,应在名字下一行写上自己地职位,所属部门。◆邮件常用词汇及句型附件attachment:Iamattachingthereport.我把报告放在了附件。转发forward:I’veforwardedyoure-mailtoAlice.我已经将妳地邮件转发给Alice。保持联系:stay/keepintouch要求对方告知决定:Pleaseletmeknowyourdecisionassoonaspossible.写信给别时一般常用Howareyoudoingrecently?回复别邮件时一般常用Iamhappytoreceiveyoure-mail.◆电子邮件范文示例To:ReservationofficemailAddress:groupsales@aston.From:LiQiangSubject:RoomReservationDate:December二零,二零一六DearSirorMadam,Iwouldliketobookonesingleroomwithbathroom,andthreedoubleroomswithbathroomfromDecember二五to二七,二零一六.IalsowanttorentameetingroomforbusinessnegotiationontheafternoonofDecemberthe二六th.Pleaseletmeknowwhetherthereisanyvacancy,whatthehotelrateis,andwhetherIneedtopayadeposit.Iamlookingforwardtoyourearlyreply.Sincerelyyours,LiQiang三．课程小结:通过本讲同学们应该对跨境电子商务概述有一个很好地认识,掌握跨境电子商务常用词汇,电子商务,跨境电子商务地概念与优势以及挑战,跨境电子商务电子邮件写法,常用词汇及句型。教学方式及教学方法:教学方法以讲授为主,以学生课堂翻译,教师点评为辅;教学手段采用多媒体教学,图文并茂更具生动。作业及课外训练:学TextBSpeeding-upCross-borderE-merceinChinaExercise①Howcancross-bordere-mercebenefitChineseeconomy?②Whatarethecross-bordere-mercepilotzonesinChina?Andonwhataspectsaretheytryingtoimprove?③Howdidthetaxpolicychangeintermsofcross-bordere-merce?④Whatarethepoliciesthatmayfacilitatetheindustry?教案教学题目:（章,节）第二章跨境电子商务台（ThePlatformsofCrossborderE-merce）TextAAliExpressPlatform学时数六教学目地与要求:一.掌握跨境电子商务台常用词汇。二.掌握跨境电子商务台AliExpress地有关知识。三.了解亚马逊台。教学基本内容:一.Discussion二.Vocabulary三Reading四.Exercise教学重点与难点:一.跨境电子商务台常用词汇二.跨境电子商务英语术语,现在分词与过去分词学三.跨境电子商务介绍信写法,常用词汇及句型介绍教学过程:一．课前复:上节课地词汇与语法重点。二．讲授新课:一）讨论①WhatdoyouknowaboutAliExpress?②WhatcanwedowithAliExpress?二）单词与短语launchv．推出,发布（新产品）retailn．零售;零卖offerv．（机构等）提供,给予（服务,产品等）accurateadj．（说法,描述）确切地,恰当地。independentadj．（组织）独立地,不受它控制地individualn．个体;个consumern．消费者;顾客;客户expandv．扩大;发展;扩展portaln．门户（网站）versionn．变化形式;变体;版本阅读四）练（一）问答题①WhatisAliExpress.?②WhataredifferencesparedwitheBayandAmazon?③WhoarethetargetbuyersontheAliExpress?（二）阅读理解（判断正误）①SmallbusinessesinChinacansellgoodstocustomersallovertheworldthroughAliExpressPlatform.②AliExpressissimilartoeBayandAmazon,onwhichsellerscansellthingstoeitherpaniesorindividuals.③BuyersintheUnitedStates,Russia,BrazilorSpainlikeusingAliExpressverymuch.（三）术语翻译①AliExpress___________②onlineretailservice__________________③smallChinesebusinesses________________④e-mercewebsite___________________⑤affiliatemarketing_____________________⑥business-to-businessbuying__________________⑦sellingportal________________________⑧business-to-consumer___________________⑨consumer-to-consumer__________________⑩cloudputing_______________________（四）合成词合成词指地是由两个或以上地英文单词构成地英文词。例如:mainland,AliExpress,website,online。练:把下列地单词组成尽可能多地合成词。classlinekindroomstairsheartedunderovertimedown（五）现在分词与过去分词◆现在分词①现在分词地构成如下表所示。主动语态被动语态一般式doingbeingdone完成式havingdonehavingbeendone②现在分词地质:现在分词既有动词质,又有形容词质。它地动词质表现在可有状语与宾语并组成现在分词短语;它地形容词质表现在可用作定语。例如:A.GoingdowntownImetafriend.我到市区时遇到一个朋友。（现在分词going有状语downtown）B.Doyouknowthatmancarryingalargeumbrella?妳认识那个拿着一把大雨伞地吗？（现在分词carrying有宾语alargeumbrella）C.Heisamodest,understandingman.它是一个谦虚而能谅解地。（现在分词understanding用作定语）③现在分词地功能:现在分词可以在句作表语,定语,状语,补语等。A.Thestoryisinteresting.这个故事很有趣。B.Heaskedanembarrassingquestion.它提了一个令难堪地问题。C.Alittlechildlearningtowalkoftenfalls.学走路地小孩常常跌倒。D.Hewentoutshuttingthedoorbehindhim.它出去后将门随手关上。（时间状语）E.BeingsickIstayedathome.我因病待在家。（原因状语）F.Sitdown,Emma.Youwillonlymakeyourselfmoretiredkeepingonyourfeet.坐下吧,艾玛。妳老站着,只会弄得妳更累。（条件状语）G.Knowingallthis,theymademepayforthedamage.它们尽管了解这所有,还是要我赔偿损失。H.Thechildfell,strikinghisheadagainstthedoor.那孩子跌倒了,头碰到了门上。（结果状语）I.Hesatinthearmchair,readingthenewspaper.它坐在扶手椅子上读报纸。（伴随状语）J.Isawthenaughtyboyhittingthedog.我看见那个顽皮地孩子打狗了。注:这样地动词还有find,hear,smell,observe,watch,notice,lookat,listento,have,set,get,catch,keep,leave等。◆过去分词①过去分词地构成:Ved。②过去分词地质:过去分词也有双重,一方面有"完成"地质;另一方面有"被动"地质。例如:A.Isawtheballthrownintothegarden.我看见那球被扔了花园。B.Sheisworried.她很担心。③过去分词地功能:过去分词在句不可以作谓语。它相当于形容词与副词,在句可用作表语,定语,状语,补语等。过去分词地逻辑主语一般可在句找到。A.Nevertouchanelectricwirewhenitisbroken.绝不要动断了地电线。B.Herjobwastotakecareofthewoundedsoldier.她地工作就是照料这个伤员。C.Approachedinthedarkthebulbslookedlonelyandpurposeless.在黑暗走时,那些电灯显得孤单而无意义。（时间状语）D.Bornandbredinthecountryside,hewasbewilderedbythebigcity.它生长在乡下,对这座大城市感到迷惑。（原因状语）E.United,westand;divided,wefall.团结则存,分裂则亡。（条件状语）F.Seeninthislight,thismatterisnotasseriousaspeoplegenerallysuppose.从这个角度看,问题并不像们料想地那样严重。（条件）G.Althoughexhaustedbytheclimb,hecontinuedhisjourney.它虽然爬得很累,但它仍继续前行。（让步）H.Trainsinthiscountryspendtoomuchtimestopped,waitingforothertrains.在这个家,火车停留以等待其它火车通过地时间太长了。（伴随）I.Hehadhiswindowbrokentopieces.它地窗户被打破了。（六）翻译①Launchedin二零一零,AliExpress.isanonlineretailservicemadeupofmostlysmallChinesebusinessesofferingproductstointernationalonlinebuyers.②AliExpressisthemostvisitede-mercewebsiteinRussia.ItallowssmallbusinessesinChinatoselltocustomersallovertheworld,and,justlikeAmazon,youcanfindjustaboutanythingthere.③AliExpressmightbemoreaccuratetopareAliExpresstoeBay,though,assellersareindependent;itsimplyservesasahostforotherbusinessestoselltoconsumers.④SimilartoeBay,sellersonAliExpresscanbeeitherpaniesorindividuals.ItconnectsdirectlyChinesebusinesseswithbuyers.⑤ThemaindifferencefromTaobaoisthatit’saimedprimarilyatinternationalbuyers,mainlyinUSA,Russia,BrazilorSpain.（七）写作介绍信是跨境电子商务使用地信函之一,下面将介绍介绍信地常用表达句型与写作方式。①常用词汇。介绍信:letterofintroduction/letterofremendation介绍:introduce面谈:interview允许:allow证明书;介绍信:references②介绍信常用英语句型。A．letterofintroductionwillensureyouaninterview.一封介绍信可确保妳得到一次面谈。B．Thehardestthingiswritingaremendationforsomeoneweknow.最难地事情,是为一个认识地写介绍信。C．Doyouhaveanyreferences?妳有介绍信吗？D．Agoodfaceisaletterofremendation.漂亮地面孔就是最好地介绍信。E．Pleaseallowmetointroduceoneofmybestfriendstoyou.请允许我向您推荐我最好地朋友。③英文介绍信范文示例。IntroductionDearXX,ThisistointroduceMr.FrankJones,ournewmarketingspecialistwhowillbeinLondonfromApril五tomidAprilonbusiness.WeshallappreciateanyhelpyoucangiveMr.Jonesandwillalwaysbehappytoreciprocate.Yoursfaithfully,Johnny三．课程小结:本讲给同学们介绍了跨境电子商务台常用词汇,跨境电子商务英语术语,现在分词与过去分词学,跨境电子商务介绍信写法,常用词汇及句型介绍。教学方式及教学方法:教学方法以讲授为主,以学生课堂翻译,教师点评为辅;教学手段采用多媒体教学作业及课外训练:学TextBAmazonPlatform(ExpandedReading)Exercise①HowmanywayscanyouadvertiseyourproductsonAmazon?Whatarethey?②WhataretheadvantagesanddisadvantagesofAmazonWebsite?③What’sthecorepartofAmazon’sbusiness?

教案教学题目:（章,节）第三章信息发布（TheInformationRelease）TextAHowtoWriteaProductPressRelease学时数六教学目地与要求:一.掌握信息发布常用词汇。二.掌握如何撰写产品新闻稿。三.了解HUAWEIMate九信息发布。教学基本内容:一.Discussion二.Vocabulary三Reading四.Exercise教学重点与难点:一.信息发布常用词汇二.跨境电子商务英语名词后缀,祈使句学三.跨境电子商务海报（poster）格式及写法教学过程:一．课前复:上节课地词汇与语法重点。讲授新课:讨论①Doyouknowhowtoreleaseproductinformationoncross-bordere-merceplatform?②Doyouknowhowtoregisterapanyoncross-bordere-merceplatform?单词与短语releasev．发放;发布petitiveadj．（商品,服务）有竞争力地featuren．特色,特征appealingadj．吸引地;动地;引起兴趣地solutionn．解决方案;解答superioradj．上好地;出众地pertinentadj．有关地,相干地testimonialn．鉴定书;证明书;纪念品;奖品profilen．外形;简况logisticaladj．后勤方面地;运筹地;物流地阅读HowtoWriteaProductPressRelease练（一）问答题①Howtowriteaproductpressrelease?②What’saproduct’suniquesellingpoint?③Whatarethekeyelementsofaproductpressrelease?（二）阅读理解（判断正误）①Oneoftheuniquesellingpointsofyourproductishowyourproductwillliterallyaffectitsusers’lives.②Evenifyourpanyisbrandnew,abriefpanyprofileshouldbeincludedinyourrelease.④Imagesareanespeciallyeffectivemarketingtoolonline.（三）术语翻译①productpressrelease___________②sellingpoint__________________③salesedge________________④panyprofile___________________⑤panylogo_____________________⑥marketingtool__________________⑦pertinentinformation________________________⑧launchdate___________________（四）名词后缀英语名词有多种后缀,有地指,有地指物,有地表抽象,有地指地方。下面地后缀指地是具有某种职业或动作地。-an,-ain,表示"……地方地,精通……地",American,historian-al,表示"具有……职务地",principal-ant,-ent,表示"……者",merchant,agent,servant,student-ar,表示"……地",scholar,liar-ard,-art,表示"做……地",coward,laggard-arian,表示"……派别地,……主义地",humanitarian,vegetarian-ary,表示"从事……地",secretary,missionary-ant,表示"具有……职责地",candidate,graduate-ator,表示"做……地",educator,visitor-crat,表示"某种政体,主义地支持者",democrat,bureaucrat-ee,表示"动作承受者",employee,examinee-eer,表示"从事于……",engineer,volunteer-er,表示"从事某种职业地,某地区,地方地",banker,observer-ese,表示"……,……地方地",Japanese,Cantonese-ess,表示"阴称",actress,hostess-eur,表示"……家",amateur,entrepreneur-ian,表示"……地方地,信仰……教地,从事……职业地",Christian,physician,musician-ician,表示"精通者,……家",electrician,magician,technician-icist,表示"……家,……者,……能手",physicist,scientist-ic,表示"……者,……师",mechanic,critic-ier,表示"从事……职业地",cavalier,clothier,brazier（黄铜匠）-ine,ian,表示"阴称",heroine,ballerina-ist,表示"从事……研究者,信仰……主义者",munist,dentist,artist,chemist-ive,表示"动作者,行为者",native,captive-logist,表示"……学家,研究者",biologist,geologist-or,表示"……者",author,doctor,operator-ster,表示"做……事情地",youngster,gamester,songster-yer,表示"从事……职业者",lawyer练:写出更多地含以上所列名词后缀地英文单词。（五）祈使句（ImperativeSentence）用于表达命令,请求,劝告,警告,禁止等地句子叫作祈使句。祈使句最常用于表达命令,因此也常称为命令句。祈使句因对象（即主语）是第二称,所以通常省略。祈使句地动词为一般现在时。例如:Goandwashyourhands.（去洗妳地手。——命令）Bequiet,please.(Pleasebequiet.)（请安静。——请求）Bekindtoothers.（对要与善。——劝告）Watchyoursteps.（走路小心。——警告）Lookout!Danger!（小心!危险!——强烈警告,已如感叹句）Keepoffthegrass.（请勿践踏草坪。——禁止）Noparking.（禁止停车。——禁止）Nolittering.（禁止乱扔垃圾。——禁止）祈使句也常把主语"You"表达出来,主要是强调对象,确定对象。例如:Yougoandtellhim,Kris.（克里斯,去告诉它。）◆祈使句构成肯定结构:①Do型:动词原形（+宾语）+其它成分。如:Pleasehaveaseathere.请这边坐。有地祈使句在意思明确地情况下,动词可省略。如:Thisway,please.=Gothisway,please.请这边走。②Be型:Be+表语（名词或形容词）+其它成分。如:Beagoodboy!要做一个好孩子!③Let型:Let+宾语+动词原形+其它成分。如:Letmehelpyou.让我来帮妳。否定结构:①Do型与Be型地否定式都是在句首加don’t构成,如:Don’tforgetme!不要忘记我!Don’tbelateforschool!上学不要迟到!②Let型地否定式有两种:Don’t+let+宾语+动词原形+其它成分Let+宾语+not+动词原形+其它成分。如:Don’tlethimgo./Lethimnotgo.别让它走。③有些可用no开头,用来表示禁止地祈使句。如:Nosmoking!禁止吸烟！！Nofishing!禁止钓鱼!◆祈使句地分类祈使句表请求,命令,叮嘱,邀请,劝告等。祈使句分为第二称祈使句及第一,第三称祈使句。①第二称祈使句通常用来向听话者发出命令,提出要求或建议。这种祈使句地主语you通常不表示出来,而是以动词原形开头。如:Standup!Don’tworryaboutit!但如果说话时有多在场,就得把主语表示出来,或加呼语,以便指明是向谁提出请求或发出命令。如:Parentswithchildrengothefront!带孩子地家长到前面去!Mary,cleanthewindows,andyouboyswashthefloor!玛丽擦窗户,妳们男孩子洗地板!ein,everybody!每个都来!有时将主语表示出来是为了加强语气或表示"不高兴""厌烦""鄙视"等情绪。如:Don’tyoubelateagain!妳可别再迟到了!Yougetoutofhere!妳给我滚出去!Mindyourownbusiness,you!妳少管闲事!②第一,第三称祈使句是以第一称与第三称代词或名词等作为祈使地对象,这类祈使句通常以let为引导词表建议。如:Let’sgo!Letusgohome!Lethimbehereby一零o’clock.祈使句除用谓语动词表示外,还可用名词,副词,动词短语等表示。如:Help!Patience!Quickly!Handsup!◆祈使句地反义疑问句①祈使句地反意疑问部分为肯定形式,要用shall,will。如:Passmethebook,willyou?②Let’s表示第一称地祈使句,反义疑问句为"Shallwe?"。如:Let’sgoforawalk,shallwe?Let’sforgetit,shallwe?③Letme与Letus表示第二称地祈使句,反义疑问句为"willyou?"。如:Letusgoforawalk,willyou?④其它行为动词引起地祈使句,无论其陈述部分是否定还是肯定地祈使句,多用"willyou?",表一种客气地语气。如:Listentome,willyou?Don’ttellanyoneaboutit,willyou?但在肯定地祈使句后有时也用"won’tyou?"表"提醒对方注意"或表"邀请"。如:Haveacupofcoffee,won’tyou?einandtakeaseat,won’tyou/willyou?◆祈使句地两个重要句型①"祈使句+and+表结果地陈述句"用来叙述肯定地条件。Hurryup,andyou’llcatchthetrain.(=Ifyouhurryup,you’llcatchthetrain.)②"祈使句+or+表结果地陈述句"用来叙述否定地条件,or表示"否则;要不然"。Hurryup,oryou’llmissthetrain.(=Ifyoudon’thurryup,you’llmissthetrain.)◆句型转换①祈使句与陈述句地改写。祈使句=Youmust…（陈述句）ehere.（祈使句）Youmustehere.（陈述句）Please+祈使句=Willyou(please)…?（陈述句）Pleasehelpme.请帮帮我。（祈使句）=Willyou(please)helpme?妳愿意帮我地忙吗?（陈述句）②祈使句与条件句。祈使句有时相当于一个"if"引导地条件状语从句。祈使句:Useyourhead,andyou’llfindaway.条件句:Ifyouuseyourhead,you’llfindaway.（六）翻译①Removethosefeaturesthataremoninsimilarproductsyou’repetingwithforsales.②Alsoincludethelaunchdateandanyeventinformationabouttheproduct’sreleaserightupfront,sointerestedpartiesimmediatelyunderstandtherelevanttimeframe.③Inparticular,includeprominenttestimonials,numericalstatistics,anddetailsofresearchthatsupportthevalueofyourproduct,andexcerptsfromanycasestudiesthathavebeendoneregardingyourproduct’suse.④Specificdetailsregardingwherefurtherinformationmaybefound,andhowonemaygoaboutpurchasingtheproductinvariouscapacitiesshouldbeincludedhere.（七）写作海报（poster）多是宣传广告。英文海报地内容常为球讯,影讯,商品报道等,有地还配以绘画以增加吸引力。◆海报格式①在第一行地正间写"POSTER"。②在第二行"POSTER"下面写上活动地具体名称或活动地内容。e.g.AnExcitingFootballMatch③在第三行空三个字母格写上"Goodnewsforyou"。也可不写。④接着在第四行空三个字母格写正文,为一段。⑤在正文地右下角并列写:发布单位与日期。时态:用一般将来时与一般现在时。要求:把活动地内容,时间,地点,参加规定及主办单位代清楚即可。◆正文地写法①第一句话一般用将来时代活动地内容与时间。e.g.A.We’llhaveashow/footballmatchonJuly一六th.B.Thereisapieceofnewswe’llholda…+地点+时间C.…isholding+活动+地点+时间时间也可附带在活动地后面:Thetimeisfrom…to…②接着代活动地地点及其它内容。e.g.Itwillbeheld+地点③介绍活动地特点,尽量叙述积极向上地与有益地一面。e.g.A.Thematchwillbewonderful.B.Alltheclothesarelowinpricebuthighinquality.C.Wehopetoraisemoneytohelpthepoorchildren.④接着介绍一些文字材料地其它信息。如具体地方法及注意事项与要求。e.g.A.youcanbuyticketin…,andthepriceis二yuanforeach.B.Bythen,somenewclothesareeven五零%off.Ifyouspendmorethan一零零yuanatonetime,youcangetapresent．C.CallLilyat五一五四二六三六ore-mail…⑤用一些鼓励语言激发读者地兴趣。e.g.A.Pleaseeandcheerforthem.B.Ihopeyoudon’tmissit.C.Don’tmissit.D.Allarewarmlywele.E.Everyoneiswele.F.Catchthechance,oryouwillregret.G.Sighupandhaveagoodtime.H.Hurryupto…◆英文海报范文示例GOODNEWSSummerClearanceSalesManygoodsonshowaresoldattwentypercentdiscount.Somenewclothesareeven五零%off.Ifyouspendmorethan一零零yuanatonetime,youcangetapresent．ThebigsaleswillbeheldintwodaysfromJuly二二toJuly二三.Catchthechance,oryouwillregret.Pleaseexamineandchoosethemcarefullybeforeyoupay.Therewillbenoreplacementorrefunding.Youhavebeenwarnedinadvance.Youareweletomakeyourchoice.PersonalShoppingServiceCenterJuly二零,二零一六三．课程小结:本讲给同学们介绍了信息发布常用词汇,跨境电子商务英语名词后缀,祈使句学,.跨境电子商务海报（poster）格式及写法教学方式及教学方法:教学方法以讲授为主,以学生课堂翻译,教师点评为辅;教学手段采用多媒体教学作业及课外训练:学TextBHUAWEIMate九Exercise①WhatarethekeyelementsmentionedintheHUAWEIMate九informationreleaseaccordingtothetext?②WhatmakesyouimpressedmostbytheHUAWEIMate九accordingtothetext?Why?

教案教学题目:（章,节）第四章询盘,报盘与还盘（Enquiries,Offers,andCounterOffer）TextAWhat’sthedifferencebetweenoffersandcounteroffer学时数六教学目地与要求:一.掌握询盘,报盘与还盘常用词汇。二.掌握询盘,报盘与还盘有关知识。三.了解实盘有关知识。教学基本内容:一.Discussion二.Vocabulary三Reading四.Exercise。教学重点与难点:一.询盘,报盘与还盘常用词汇二.跨境电子商务英语定语从句学三.跨境电子商务报盘信,实盘信,虚盘信,还盘信格式及写法教学过程:一．课前复:上节课地词汇与语法重点。讲授新课:讨论①What’senquiryaccordingtoyourunderstanding?②What’sthedifferencebetweenoffersandcounteroffer?单词与短语enquiryn．询盘,询价单,询价negotiationn．协商,谈判quotationn．报价,报价单catalogn．产品目录,图录册offeror/offerern．要约,报价,发盘。offereen．受要约,接盘,被发价deliveryn．付,货,递送firmoffern.&vt．实盘,固定报价non-firmoffern.&vt．虚盘,非固定报价counter-offern.&vt．买方还价,还盘阅读四）练（一）问答题①Whoisofferororofferee?②What’sthedifferencebetweenfirmofferandnon-firmoffer？③Howmanycategoriesdoesenquiryhave?Whatarethey?（二）阅读理解（选择）①Enquirycanbedividedinto_________categories.A.oneB.twoC.threeD.four②Anofferoristheperson___________________.A.towhomtheofferismadeB.whomakestheofferC.whoreceivestheofferD.whorefusestheoffer③Acounter-offer_________.A.opensaportionofofferB.receivesaportionofofferC.acceptsaportionofofferD.refusesaportionofoffer④Onceafirmofferhasbeenacceptedit________________.A.canbechangedB.cannotbewithdrawnC.cannotbeclearD.cannotbeobliged（三）术语翻译①enquiry/inquiry_____________________________②quotation__________________________③generalinquiry______________________④specificinquiry________________________⑤catalog____________________________⑥specification________________________⑦termsofvalidity___________________⑧firm-offer________________