外贸英语函电 unit two

ReviewWhatarethethreeC’sprinciplesinwritingbusinessletters?Clearness,ConcisenessandCourtesy.Howmanyimportantpartsdoesabusinessletterconsistof?Letterhead,date,insidenameandaddress,salutation,message,complimentaryclose,andsignature.ReviewWhatarethetwomostcommonstyleoflayout?thesemi-indentedstyleandtheblockedstyleHowtowritethefollowingdateinaletter?2006年12月10日10December2006/December10,2006ReviewCheckonhomework.EnvelopewritingMs.XuFangStarSewingMachings2GuangzhouRoadShanghai,China

Mr.J.ArmstrongthesalesmanagerUnitedSteelInc.648EasternAvenuePittsburgh,PennsylvaniaUSAstampUnitTwo

EstablishingbusinessrelationsWherecanwefindnewbusinessopportunity?Usually,informationofnewbusinessopportunitiescanbeobtainedthroughthesechannels:BanksChambersofcommerceinforeigncountries(驻各国的中国商会)Tradedirectory

（同业名录）CommercialCounselor‘sofficeoftheChineseEmbassyinforeigncountries(在各国的中国大使馆商务咨询处)BusinessHousesofthesametrade(同业商行)AdvertisementExposition（工业品展览会）“ShanghaiIndustrialExpo”（上海工博会）TradefairandExhibition

（展览会）Businesspartners

（业务伙伴）“Firstenquiry”letterHowtowriteafirstenquiryletter?

Usuallyitshouldinclude:Abriefmentionofhowyouobtainedhisname.e.g.Wewereimpressedbytheselectionofsweatersthatweredisplayedonyourstandatthe‘MenswearExhibition’thatwasheldinChicagolastmonth.OrFromthelatestissueof‘computerworld’wehavelearnedaboutyoursoftwareforIBMPCs.2.

Ageneralintroductionofyourowncompany.e.g.WeareimportersintheRubbertradeinRussiaandwouldliketogetintouchwithsuppliersofRubber.OurcompanyisasubsidiaryofUnionGarmentsandwespecializeintheimportandexportofgarments.“Firstenquiry”letter3.Someindicationofthedemandsforthegoodswhichhedealsin.e.g.Thereisapromisingmarkethereforgoodqualityofficemachines,andwemaybeabletoplacelargeorderswithyou.Wearelookingforamanufacturerwhocouldsupplyuswithawiderangeofsweatersfortheteenagemarket.“Firstenquiry”letter4.Detailsofwhatyouwouldlikehimtosendyou.(acatalogue,apricelist,samples,etc.)Ifyouhavemanyitemstoask,betterputtheminalist.e.g.Wouldyoupleaseprovideinformationaboutyourproducts,togetherwiththeprices.Iwouldappreciateyoursendingmeanup-to-datepricelistforyourbuildingmaterial.“Firstenquiry”letterAclosingsentencetoroundofftheenquiry.e.g.Ilookforwardtoreceivingyourreply.Ilookforwardtohearingfromyou.“Firstenquiry”letterHowtoanswersuchanenquiryletter?Itshouldbedealtwithoutdelay.Trytobecourteoussoastocreategoodfirstimpressiononthereader.Remember“Agoodbeginningishalfdone!”“Firstenquiry”letterSampleletters

Let’sreadthefoursamplelettersonpage26、30、35、36and37indetails.enterintotraderelations/businesswith…与…建立业务往来e.g.Wearegladtoenterintobusinesswithyourcompany.Inthelineof…在…业务中，就…业务Line:businessarea业务范围e.g.Ourcompanyisinterestedtocooperatewithyouinthelineofcellphonemanufacturing.Specializein专门从事…e.g.ThiscompanyspecializesinexportingChinesegreentea.Uponreceiptof…一收到就…e.g.Goodswillbesentuponreceiptofyourpayment.Onthebasisof在…的基础上e.g.Twocompaniesshouldcooperatewitheachotheronthebasisoftrust.Financialstanding财务状况e.g.asoundfinancialstandingRefer…to…请咨询…Directsb.toasourceofinformatione.g.Wereferyoutoourlongtimecustomerforourbusinessstatus.Usefulexpressions享有盛誉畅销品受欢迎被普遍承认受青睐以…出名出口量作为参考优惠价式样新颖惯例Enjoyhighreputation/greatpopularityBestseller/quickseller,popularitemsBewellreceivedBewidely/universallyacknowledgedBehighlyfavoredBenotedfor/beknownfor/befamousforExportvolumeForreference/informationFavorableprice/bestpriceNovelpatternGeneralpracticeUsefulsentencesWelearnfromyourletterofApril1thatyouareinterestedin

establishingbusinessrelationswithusforthepurchaseofourtools.learnfrom:从…得知/获悉Beinterestedin:对…感兴趣Establishbusinessrelations:建立业务关系Forthepurchaseof:为了购买HavinghadyournameandaddressfromtheCommercialCounselor'sOfficeofourEmbassyintheU.K.,weavailourselvesofthisopportunitytowritetoyouandseeifwecanestablishbusinessrelationswithyou.CommercialCounselor’s…U.K.:我国驻英国大使馆商务咨询处Availoneselfof:利用…3.Wehavecometoknowthenameofyourcorporationandhavethepleasureofwritingthislettertoyouinthehopeofestablishingbusinessrelationswithyou.Cometoknow:得悉，得知Havethepleasureofdoingsth:很高兴做某事4.Yourdesiretoestablishdirectbusinessrelationswithuscoincideswithours.Desire:意愿，愿望Directbusinessrelations:直接业务往来Coincidewith:与…一致，相符合5.Wearewillingto

enterintobusinessrelationswithyourfirmonthebasisof

equalityandmutualbenefit.Bewillingtodo:愿意做…Enterinto:进入，参加，成为…一部分

enterintoanagreement签订合约onthebasisof:在…的基础上Equalityandmutualbenefit:平等互利6.YourcompanyhasbeenintroducedtousbyR.G.Nelson&Co.,LtdasaprospectivebuyersofChinesesewingmachines.Aswedealinsewingmachines,weshallbepleasedtoenterintodirectbusinessrelationswithyou.Beintroducedtosbby:经由…介绍Prospective:possible有可能的Sewingmachine:缝纫机Dealin:经营dealer:经销商7.Wewritetointroduceourselvesasoneoftheleadingexportersofawiderangeofelectricfansandairconditioners.Leadingexporter:最主要的出口商Awiderangeof:各式各样的awideselectionof/allkindsof8.Toacquaintyouwiththelightindustrialgoodswehandle,wearesendingyou,byseparatemail,severalpamphletsforyourreference.Acquaintsb.withsth:使…熟知，getsbfamiliarwithLightindustrialgoods:轻工业产品Byseparatemail:另函寄出Foryourreference:供你参考9.SpecializingintheexportofChinesefoodstuffs,wewishtoexpressourdesiretotradewithyouinthisline.Specializein:专门从事Foodstuff:食品Expressone’sdesire:表达…的愿望Inthisline:在这个领域，行业10.Welookforwardtoyourearlyreply

withmuchinterest.Lookforwardto:期待Earlyreply:早日回复Withmuchinterest:十分关注

TranslatethefollowingsentencesintoChinese:We’reinthemarketforalarmclocksandshouldbegladifyouwillletushaveyourcataloguetogetherwithpricelist.ExerciseI:

我方欲购闹钟，如你方能提供目录和价格单，我方将不胜感激。Weunderstandthatyounowexportwomen’swristwatchesandwe’reinterestedtoknowyourlatestquotationsforthem.

我们获知你方正在出口女士手表并有意了解它们的最新报价。OurproductsareappealingtotheEuropeanbuyers,sowehaveeveryreasonthattheywillhavegoodprospectsinyourmarket.我方产品受到欧洲买主的欢迎，因此我们有理由相信它们在你方市场前景美好。We’reinterestedinthewoolencarpetsdemonstratedattherecentGuangzhouTradeFair.我方对你们最近在广州交易会上展列的羊毛地毯感兴趣。ExerciseII:TranslatethefollowingsentencesintoEnglish:你方1994年9月2日来函收到。我们很高兴告诉你，你所要的商品属于我公司的经营范围。Yourletter

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