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Unit4Makingthenews课时跟踪1Ⅰ.阅读理解AWhenpeoplefindoutthatIamajournalist,theyoftenaskme:Whatdoyouthinkaboutthefutureofnewspapers?ItellthemthatIthinkthefutureofcommunicationsismovingonline.Peopleexpectmetobefearfulforthefutureofprint.Afterall,insomepeople’smindsIwouldn’tbeabletobuildacareerinjournalism(新闻业)ifitallmovesonline.However,strangelyenough,I’mactuallycomfortedbythefactthatonlinejournalismisbecomingusual.Iamabloggerwhohasalwaysbeenabletofindahomeformywritingonline.SinceIbeganwritingblogs,Ihavebecomeawareofhowmanypeopleyoucanreachwithonlinewriting.Comparethistothenewspaper’scirculationbase(发行基地),andyouwillhaveastrongreasonforonlinejournalism.InhersuccessfulblogposttitledTheJobIHaveSpenttheLastYearLearningIsNottheOneIWillHave,authorJennySuranestates,“Printisanexpensiveproducttolove.Andgeneralmanagers,publishersandeditorsmustnowfigureoutaprofitablewaytogettheirnewsintoreaders’heads.”Shegoesontostatethatpeopledon’tfeellikepickingupanewspapernowandwouldratherscroll(滚屏)throughtheirTwitterfeed,andgetnewsfrommanydifferentsources.Ifprintisdying,thenanewformofcommunicatinginformationisbeingborn.Theneedforinformationhasnotdied.Ifanything,ithasincreased.Whathasdied,rather,isthewayinwhichinformationispresented.Nowmorethanever,inthisageofinformation,thereisadesireforstoriesonthesametopicfromdifferentpointsofview.Theprintingindustrycankeeppacewiththeneedofprovidingavarietyofsources,ifitchoosesto.Isthefutureofprintgrim?Maybe.Butisthefutureofjournalismofcommunicatinginformationtopeoplegrimaswell?Definitelynot.语篇解读本文是一篇议论文,主要探讨了在互联网日益发达的今天,报纸的未来堪忧,但是新闻行业会不会也没有前途呢?1.AccordingtoParagraph2,theauthorfeels.A.confidentaboutthefutureofhiscareerB.worriedaboutthefutureofprintC.tiredofbeinganewspaperjournalistD.embarrassedaboutonlinewriting答案A解析推理判断题。根据第二段最后两句“However,strangelyenough,I’mactuallycomfortedbythefactthatonlinejournalismisbecomingusual.Iamabloggerwhohasalwaysbeenabletofindahomeformywritingonline.”可推断,作者对自己职业的未来充满信心。2.WhatinformationisconveyedinJenny’sblogpost?A.Twitterisnotverypopular.B.Itishardtomanageonlinejournalism.C.Printstillhasitsownadvantages.D.Peoplehavemoreoptions(选择)togetinformation.答案D解析细节理解题。根据第四段最后一句“...peopledon’tfeellikepickingupanewspapernow...getnewsfrommanydifferentsources.”可知,Jenny认为人们现在并不愿意购买报纸,他们希望通过许多不同的来源获取信息。3.Whatdoestheunderlinedword“grim”inthelastparagraphprobablymean?A.Promising. B.Worrying.C.Unforgiving. D.Encouraging.答案B解析词义猜测题。根据上文内容可知,人们购买报纸的意愿不强,他们更喜欢通过网络来获取信息。由此可知,报纸的未来是令人担心的。BTheAmericannewspaperhasbeenaroundforaboutthreehundredyears.In1721,theprinterJamesFranklin,Benjamin’solderbrother,startedNewEnglandCourant,andthatwaswhatwemightrecognizetodayasarealnewspaper.Hefilledhispaperwithstoriesofadventure,articlesonart,onfamouspeople,andonallsortsofpoliticalsubjects.ThreecenturiesaftertheappearanceofFranklin’sCourant,fewbelievethatnewspapersintheirpresentprintedformwillremainaliveforlong.Newspapercompaniesarelosingadvertisers(广告商),readers,marketvalueand,insomecases,theirsenseofpurposeataspeedthatwouldnothavebeenimaginablejustseveralyearsago.Thechiefeditor(主编)ofTheTimessaidrecently,“Atplaceswheretheygather,editorsaskoneanother,‘Howareyou?’,asiftheyhavejustcomeoutofthehospitalorlostalawcase.”AnarticleaboutthenewspaperappearedonthewebsiteofTheGuardian,undertheheadline“NOTDEADYET”.Perhapsnot,buttheriseoftheInternet,whichhasmadethedailynewspaperlookslowandoutofstepwiththeworld,hasbroughtaboutarealsenseofdeath.SomeAmericannewspapershavelost42%oftheirmarketvalueinthepastthreeyears.TheNewYorkTimesCompanyhasseenitsstock(股票)dropby54%sincetheendof2004,withmuchofthelosscominginthepastyear.AmanageratDeutscheBanksuggestedthatstockholderssellofftheirTimesstock.TheWashingtonPostCompanyhaspreventedthetroubleonlybychangingpartofitsbusinesstoeducation,anditstestingandtestpreparationservicenowbringsinatleasthalfthecompany’sincome.eq\x(语篇解读本文主要讲述了美国报纸的由来、现在面临的挑战和报纸企业做出的调整。)4.WhatcanwelearnaboutNewEnglandCourant?A.Itismainlyaboutthestockmarket.B.ItmarksthebeginningoftheAmericannewspaper.C.ItremainsasuccessfulnewspaperinAmerica.D.Itcarriesarticlesbypoliticalleaders.答案B解析推理判断题。根据第一段第二句“In1721,theprinterJamesFranklin,Benjamin’solderbrother,startedNewEnglandCourant,andthatwaswhatwemightrecognizetodayasarealnewspaper.”可推知,《新英格兰报》标志着美国报纸的开始。5.Whatcanweinferaboutthenewspapereditors?A.Theyoftenacceptreaders’suggestions.B.Theycarealotabouteachother’shealth.C.Theystopdoingbusinesswithadvertisers.D.Theyfacegreatdifficultiesintheirbusiness.答案D解析推理判断题。根据第二段的内容可知,报纸失去了广告商、读者、市场价值。由此推知,他们的生意遇到了困难。6.Whichofthefollowingfoundanewwayforitsdevelopment?A.TheWashingtonPost.B.TheGuardian.C.TheNewYorkTimes.D.NewEnglandCourant.答案A解析细节理解题。根据最后一段的“TheWashingtonPostCompanyhaspreventedthetroubleonlybychangingpartofitsbusinesstoeducation...”可知,华盛顿邮报公司通过扩展教育业务来帮助自己发展。故选A项。7.Howdoestheauthorseemtofeelaboutthefutureofnewspapers?A.Satisfied. B.Hopeful.C.Worried. D.Surprised.答案C解析推理判断题。根据最后一段的“Perhapsnot,buttheriseoftheInternet,whichhasmadethedailynewspaperlookslowandoutofstepwiththeworld,hasbroughtaboutarealsenseofdeath.”可知,作者对于报纸的前景比较担心。故选C项。CSharingEUmbrella,anewumbrellasharingcompanybasedinShenzhen,China,recentlyannouncedthatithadlostmostofthe300,000umbrellassinceitwassetup.China’ssharingeconomyhasbeengrowingrapidly,withcompaniesofferinganythingfrombicyclesandbasketballstophonebatteriesforpeopletorent.Customersmakeasmalldeposit(押金)andgettousethethingforadailycost,withafineputinplaceforeverydayiftheyfailtoreturntheproductintime.It’sasimplebusinessmodel,andmarketdatashowsthatpeopleseesharingasacheapandconvenientwaytocutdownwaste.ZhaoShupingfoundedtheSharingEUmbrella,anumbrellasharingservice,inApril.BytheendofJune,hehadalreadystartedin11majorChinesecities,includingShanghai,NanjingandGuangzhou.Whilepickinguptheumbrellaswasrelativelysimple,astheyweremadeavailable(可得到的)atbusandsubwaystations,thereturnsystemturnedouttobeadifferentmatter.“Umbrellasaredifferentfrombicycles,”MrZhaotoldChinesenewssiteTheP.“Bikescanbeparkedanywhere,butwithanumbrellayouneedsomethingtohangiton.”Soinsteadofbotheringtoreturntheumbrellasbacktoastation,alotofpeoplejusttookthemhome,andSharingEUmbrellahasreportedlylosttrackofmostofthe300,000umbrellas.Consideringthatborrowingumbrellasrequiresa19yuandeposit,withafeeof0.50yuanperhalfanhourusage,Zhaosaysthathesuffersalossof60yuanperlostumbrella,sothecompanyisnowinthered,butheisnotreadytostopitjustyet.ZhaoannouncesthatSharingEUmbrellastillplanstorollout(推出)30millionnationwidebytheendoftheyear.语篇解读在中国深圳赵书平创办了共享雨伞。然而,共享雨伞出现不久,就遭遇了尴尬的局面。但赵将继续他的雨伞共享服务。8.WhatdoweknowaboutSharingEUmbrella?A.Itmakespeoplelearntohelpeachother.B.Itneedspeopletomakeasmalldepositfirst.C.Itdevelopedfasterinthewesterncountries.D.Itproducesmorewasteandcausesdisorder.答案B解析细节理解题。根据第二段第二句“Customersmakeasmalldeposit(押金)andgettousethethingforadailycost,withafineputinplaceforeverydayiftheyfailtoreturntheproductintime.”可知,关于共享雨伞我们知道它需要人们先交小额押金。故选B。9.WhatproblemdidSharingEUmbrellameetafteritwasfounded?A.Thecompanyhadnomoneytoproduceumbrellas.B.Umbrellasarenotallowedtohanganywhere.C.Lotsofcustomersdidn’tgivetheumbrellasback.D.Peoplerefusetopaydepositfortheumbrellas.答案C解析推理判断题。根据最后一段第一句可知,很多人不愿把雨伞送回共享站,而是直接带回家中。据报道,市面上投放的30万把雨伞大部分已经难觅踪影。由此可推知,很多顾客没有把伞还回去。故选C。10.Howmuchdidhiscompanyloseifanumbrellawaslost?A.0.5yuan. B.19yuan.C.60yuan. D.120yuan.答案C解析细节理解题。根据最后一段第二句可知,丢失一把雨伞会损失60元。故选C。11.Wecaninferfromthelastparagraphthat.A.ZhaohasfoundawaytogettheumbrellasbackB.ZhaowillcontinuehisumbrellasharingserviceC.MostofZhao’scompanieshavebeenclosedD.SharingEUmbrellaisafailureforZhao答案B解析推理判断题。根据最后一段最后两句可知,赵将继续他的雨伞共享服务。故选B。Ⅱ.七选五JohannesGutenbergwaschosentobethemostimportantfigureofthepastmillenniumbythemedia.Youmaynotbefamiliarwithhim.12Gutenbergwaspraisedforhavinginventedtheprintingpressandthereforepreparingthewayforprintingbooks.HewasbornintoawealthyfamilyinthecityofMainz,Germany.In1428,hemovedtoStrasbourgandlivedthereforalmost20years.13Gutenbergusedhisskillsinmetalworkforthemassproductionofbooks.14ThatmeanseachcopyoftheCatholicBibleandallofits73bookswerehandwrittenbypenmen.Gutenbergfashionedafontofover300characters,farlargerthanthefontsoftoday.Tomakethispossible,heinventedthevariablewidthmoldandperfectedthemixtureofmaterialsusedbytypefactoriesuptothepresentcentury.15Between1450and1455,whilepreparingtoproducealargeLatinBible,Gutenbergwasthoughttohaveprintedanumberofsmallerbooks,acalendar,andsoon.The42lineBible,theoldestsurvivingprintedbookinthewesternworld,wascompletedbyAugust15,1456.Thediscoveryofthemodernprintingpresschangedthewayinformationwasdelivered.16Eventodayinthecomputerage,werelyheavilyontheprintedwordo
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